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Tag: Kristin Ament

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With a Rebel Yell, He Cried No, More, More Breakfast Pizza

J. Kristin Ament
Friday, March 26, 2010

The British have waged war on American soil, only this time we can pass on the tri-cornered hats and tight breeches. Which, considering the increasing girth of Americans, is a sartorial blessing. After a sneak preview last weekend, tonight marks the official broadcast premiere of ABC's "Jamie Oliver's Food Revolution." Though you'd never know it from the network's fat-headed decision to air it during the Friday ratings dead zone, it could very well be the most important television program in years.

Up-pity ABC Basterds Put the Hurt on Ashley's Precious Avatar Ad

J. Kristin Ament
Friday, March 5, 2010

AshleyMadison, of "Life is short. Have an affair." fame, trotted out this Avatar-themed spot for broadcast during Sunday's Academy Awards. Then, in a move as predictable as an over-the-top Sharon Stone reaction shot, ABC banned it from the telecast. Funny that the nation's leading adultery enabler ends up flaccid on Oscar night. Why did those frigid execs give Ashley's aliens the cock block?

Dove’s Men + Care Spot is No Beauty

Rachel Newman and Kristin Ament
Tuesday, February 9, 2010

We recently voiced optimism that the Super Bowl launch of Dove's Men+Care line would challenge the alpha male ad genre, just as its revolutionary Real Beauty spot from Super Bowl XL confronted unhealthy female beauty standards. On Sunday, our optimism swirled its sad little way down the drain.

Attention Deficit Theatre: "Mad Men," Season Three, Episode 13

J. Kristin Ament
Thursday, November 12, 2009

The Unbound Edition players, wisely sporting plastic-lined undergarments, take the stage to present the season finale, "Shut the Door. Have a Seat."

Attention Deficit Theatre: "Mad Men," Season Three, Episode 12

J. Kristin Ament
Thursday, November 5, 2009

Help yourself to the prime rib and the fillet of sole and move to the front of the theatre as the Unbound Edition Players present "The Grown Ups."

Attention Deficit Theatre: "Mad Men," Season Three, Episode 11

J. Kristin Ament
Thursday, October 29, 2009

Grab yourself a steaming bowl of Rice-a-Pony and sit back while the Unbound Edition Players present "The Gypsy and the Hobo."

Attention Deficit Theatre: “Mad Men,” Season Three, Episode 10

J. Kristin Ament
Thursday, October 22, 2009

After 40 years of lying, cheating and stealing together, the Unbound Edition Players and their barely functioning livers reunite to present “The Color Blue.”

Attention Deficit Theatre: "Mad Men," Season Three, Episode Nine

J. Kristin Ament
Thursday, October 15, 2009

Fresh from a vacation on the lunar Hilton, the Unbound Edition Players now present "Wee Small Hours." (curtain up)

Attention Deficit Theatre: “Mad Men,” Season Three, Episode Eight

J. Kristin Ament
Wednesday, October 7, 2009

Bitter and jetlagged, the Unbound Edition Players present "The Souvenir."

Attention Deficit Theatre: “Mad Men,” Season Three, Episode Seven

J. Kristin Ament
Wednesday, September 30, 2009

Still wearing yesterday's clothes and reeking of alcohol, the Unbound Edition Players do the walk of shame to the stage to present this week's performance of "Seven Twenty Three." And no, they don't want to talk about it.

Attention Deficit Theatre: "Mad Men," Season Three, Episode Six

J. Kristin Ament
Wednesday, September 23, 2009

The Unbound Edition Players now present "Guy Walks into an Advertising Agency." Heads up, front row. In the second act, you'll want to grab that plastic sheeting you saved from the 1984 Gallagher show.

Attention Deficit Theatre: "Mad Men," Season Three, Episode Five

J. Kristin Ament
Wednesday, September 16, 2009

With dramatic, pre-epidural era panting and groaning, the Unbound Edition Players now put their feet in the stirrups and push out this week's episode, "The Fog."

Attention Deficit Theatre: “Mad Men,” Season Three, Episode Four

J. Kristin Ament
Wednesday, September 9, 2009

As part of their court-mandated "Revive a Tall Blonde Singer and His Wee Mustachioed Sidekick" charity work, The Unbound Edition Players now present "the Arrangements."

Attention Deficit Theatre: “Mad Men,” Season Three, Episode Three

J. Kristin Ament
Wednesday, September 2, 2009

After a brief delay to buy nacho cheese Doritos and Visine, the Unbound Edition Players casually amble across the stage to take their places for this week’s presentation of “My Old Kentucky Home.” Who’s up for a Taco Bell run at intermission?

Attention Deficit Theatre: "Mad Men," Season Three, Episode Two

J. Kristin Ament
Wednesday, August 26, 2009

The Unbound Edition Players now take the stage for "Love Among the Ruins," alternately titled, "The One Where Betty's Father Takes Up Way Too Much Screen Time."

Attention Deficit Theatre: “Mad Men,” Season Three, Episode One

J. Kristin Ament
Wednesday, August 19, 2009

After nearly ten months of making ends meet by twirling signs outside of Jiffy Lube, the Unbound Edition Players dust themselves off, oil their squeaky joints, and take the stage for “Out of Town.”

Brand Katie Holmes Gets Ready for the Judgment Day

J. Kristin Ament
Friday, July 24, 2009

Last night, So You Think You Can Dance celebrated its 100th episode. In addition to featuring encore performances by the greatest dancing talents to grace its stage over the course of seven seasons, it finally treated audiences to the uber-hyped performance of “brilliant” song-and-dance genius...um...Katie Holmes?

Ad Execs and Other Bloodsuckers Revamp TV Marketing

J. Kristin Ament
Tuesday, July 14, 2009

On Tuesday’s DVD release of Mad Men’s second season and across recent promotions for the August 16 premiere of season three, we’re seeing an inspired, Draper-esque approach to making 60s era ad culture relevant to today's audiences. Mad Men’s marketing blitz blends past with present as skillfully and successfully as Weiner himself. This mashup of reality and fiction, a strategy also used to great effect by HBO’s True Blood and its advertisers, proves that brands willing to go off script are endearing themselves to new, loyal audiences.

Everything I Ever Needed to Know, I Learned from the Ads of Ed, Farrah, Michael and Billy

J. Kristin Ament
Wednesday, July 1, 2009

In the span of a week, we lost Ed McMahon, Farrah Fawcett, Michael Jackson and Billy Mays. Each had unique talents, became a pop culture icon, and enjoyed career longevity far beyond the norm of the media and entertainment industries. Interestingly enough, they’re connected through the legacy of some very memorable advertisements. With nothing but respect, I pay tribute to the fallen four in the form of top ten life lessons to be gleaned from their commercials:

Disney’s Netpal Offers More than the Bear Necessities to Computer-Savvy Kids

J. Kristin Ament
Thursday, June 18, 2009

The mouse may be dead to many netbook users, but if Disney has anything to do with it, The Mouse will remain alive and well for young technophiles.

 This week, Walt’s little company announced that it has collaborated with the unfortunately-named ASUS to launch the Disney Netpal.

Extension Satisfies AMC, Weiner

J. Kristin Ament
Wednesday, June 10, 2009

This week, fans of “Mad Men” were treated to some real-life drama about the upcoming third season of the acclaimed AMC original series. Strangely enough, a television show about an advertising guy and his model wife set more than four decades ago may be at the forefront of new revenue models for television advertising.

Shaken, Not Stirred By Bondsicle

J. Kristin Ament
Tuesday, June 2, 2009

Yesterday, I came across the most outrageously ludicrous fake marketing story about Del Monte and a James Bond tie-in from the geniuses at the Onion. Hoot! Holler! Sides splitting open! Then I realized it was REAL. I swear, I haven’t been so crippled by fear since Denise Richards was cast as nuclear physicist Christmas Jones in “The World is Not Enough.”

Change is Gonna Come

J. Kristin Ament
Wednesday, May 20, 2009

The American Idol finale will easily win the ratings war this week. Despite another year of declining viewership (and the disappointing coherence of Paula Abdul), it remains the number one show on television. This year’s final battle between aw-shucks Christian boy-next-door Kris Allen and aw-hell that boy ain’t right queen-of-scream Adam Lambert may have looked like red versus blue state politics personified. But truth is, the secret of Idol's success is the same popular narrative playing out over and over across American culture today.

 With the economy in the proverbial terlet and our own future uncertain, we take comfort in cheering on the average Joes and the biggest losers as they claw their way toward transformation.

Mommy Bloggers May Grimace, But I'm Lovin' It

J. Kristin Ament
Tuesday, May 12, 2009

Something shocking has happened at McDonald’s, the likes of which we haven't seen since the embezzlement scandal that sent Mayor McCheese to white collar prison in the mid-80s. For the first time in its almost 30 year existence, the Happy Meal's freebie is a piece of media rather than a cheap, plastic doodad. Clouds part, angels sing. And sing they will, to the jaunty tunes of Kidz Bop.

Should Twitter Be Quarantined?

J. Kristin Ament
Tuesday, April 28, 2009

The gloves are off (and the hand sanitizer, on). While the world searches for the latest facts and figures on the swine flu, some are singling out Twitter for drumming up global panic and spreading misinformation. Have the old media dinosaurs exposed a genetic flaw in the new social media species, or are they bellowing in vain as they sink deeper into the tar pit?

Today's Lesson on Possessives Brought to You by "The Emperor's New Groove"

J. Kristin Ament
Monday, April 20, 2009

If Disney’s latest strategy works, moppets across China will be saying “Just a spoonful of sugar helps the medicine go down” in a most delightful way. And with perfect diction.

Little Orphan Andy Drank His Ovaltine

J. Kristin Ament
Wednesday, April 8, 2009

If brand abuse was a crime, Ovaltine would be sporting unflattering horizontal prison stripes for a long, long time. The beloved chocolate drink, trusted by parents for nearly 100 years to get nutrition into kids, has squandered its positive reputation in a horrifying 41 seconds.

Hot Beef Rejection

J. Kristin Ament
Tuesday, March 31, 2009

So in the 70’s, marketers embraced the fact that sex can sell anything from shampoo to car batteries. And over the past several decades, we’ve been treated to an endless array of genetically altered babes and double entendres, so much so that we became numb to the obvious methods of product whoring. Those were good times, in retrospect, considering the skin-crawling fetishism of two current sandwich peddlers who have spoiled my appetite.

Dora Ditches Sensible Shoes; Third Horseman of the Apocalypse Gallops By

J. Kristin Ament
Wednesday, March 18, 2009

We already know Dora the Explorer can crank dat, but who knew that a brand extension would crank out such controversy?

Bleeding Love (The Non-Musical Version)

J. Kristin Ament
Tuesday, February 10, 2009

Call me some kind of wacky, old fashioned romantic, but I generally prefer Valentine’s Day campaigns that do something other than make me want to run out and bludgeon the first woman I see sporting a green suit.

Yes, T-Mobile, I DO Love You Now That You Can Dance

J. Kristin Ament
Tuesday, January 20, 2009

I’d like to thank T-Mobile for tapping into one of my lifelong fantasies. Mind you, I’ve never met a befringed surrey I didn’t love. I grew up knowing jolly sailors really should bust out in into choreographed numbers more often  and was really ticked that I didn’t have six sisters, a barn, and a bunch of lumber laying around so we could all do this on a lazy Sunday. Yes indeedy, we all just need to break out into song and/or dance numbers in public more often.

Mid-Life Mom Barbie (Fear of Materialism Sold Separately)

J. Kristin Ament
Monday, December 15, 2008

Oh, Barbara Millicent Roberts, you clever little minx. I had been relatively successful at hiding my girlish sentimentality until you hit me with this commercial, just in time for the holidays.

In Response to Hickory Farms

J. Kristin Ament
Thursday, November 20, 2008

Um, no. I am most decidedly not ready for that. Thanks.

Attention Deficit Theatre: “Mad Men,” Season Two, Episode 13

J. Kristin Ament
Friday, October 31, 2008

The Unbound Edition Players now present “A Musical Salute to the Uterus,” their interpretation of the season finale, “Meditations in an Emergency.”

Attention Deficit Theatre: “Mad Men,” Season Two, Episode 12

J. Kristin Ament
Wednesday, October 22, 2008

The Unbound Edition Players, jetlagged from traveling to both coasts to perform this week’s production, now present “The Mountain King.” When the evil villain Dr. Greg shows up and twirls his moustache, feel free to boo and hiss.

Attention Deficit Theatre: "Mad Men," Season Two, Episode 11

J. Kristin Ament
Wednesday, October 15, 2008

Ditch all of your commitments and responsibilities and watch as the Unbound Edition Players present "The Jet Set," otherwise known as "The One Where Don Flips His Wig and Goes Native."

Attention Deficit Theatre: "Mad Men," Season Two, Episode Ten

J. Kristin Ament
Friday, October 10, 2008

Grab your inappropriately aged soulmate and gather ‘round as the Unbound Edition Players, still delusional from too much Benadryl, present “The Inheritance.”

Attention Deficit Theatre: Mad Men, Season Two, Episode Nine

J. Kristin Ament
Friday, October 3, 2008

The Unbound Edition Players now present “Six Month Leave.” Be sure to pick up one of our UE-branded catheters at the gift kiosk on your way home this evening.

Attention Deficit Theatre: “Mad Men,” Season Two, Episode Eight

J. Kristin Ament
Thursday, September 18, 2008

As the Unbound Edition players prepare to present “A Night to Remember,” you might want to pack a suitcase. We’re all going on one hell of a guilt trip.

Attention Deficit Theatre: “Mad Men,” Season Two, Episode Seven

J. Kristin Ament
Wednesday, September 10, 2008

Please take your seats as the Unbound Edition players present “The Gold Violin.” Heads up to the front row: you might want to have some Gallagher-esque plastic sheeting on standby.

Attention Deficit Theatre: “Mad Men,” Season Two, Episode Six

J. Kristin Ament
Wednesday, September 3, 2008

Leave your soul at the door, grab a bottle of whiskey, and watch as the Unbound Edition Players present their entire performance of “Maidenform” from outside, their sad little noses pressed against the window.

Attention Deficit Theatre: “Mad Men,” Season Two, Episode Five

J. Kristin Ament
Wednesday, August 27, 2008

Break out your specimen collection cups and toast the Unbound Edition Players as they present “The New Girl.”

Attention Deficit Theatre: “Mad Men,” Season Two, Episode Four

J. Kristin Ament
Thursday, August 21, 2008

Begrudgingly, the Unbound Edition Players lumber across the stage to present “Three Sundays.” That clunking sound you just heard is the prop guy bringing in an artificial respirator to try to breathe some life into this corpse.

Attention Deficit Theatre: “Mad Men,” Season Two, Episode Three

J. Kristin Ament
Wednesday, August 13, 2008

This week, the Unbound Edition Players take the stage for their interpretation of “The Benefactor.” Just a warning: afterward, you might not want to shake their hands.

Attention Deficit Theatre: "Mad Men," Season Two, Episode Two

J. Kristin Ament
Wednesday, August 6, 2008

This week, the Unbound Edition Players, accompanied by their love children, present their interpretation of “Flight 1.”

Attention Deficit Theatre: "Mad Men," Season Two, Episode One

J. Kristin Ament
Wednesday, July 30, 2008

After nine months of unemployment and government cheese, the Unbound Edition Players finally return to the stage in “For Those Who Think Young.” Kindly refrain from heckling or hurling your Jujubes. They’re a little rusty.

Attention Deficit Theatre Ready to Lift Curtain for “Mad Men,” Season Two

J. Kristin Ament
Tuesday, July 22, 2008

After what seems like the longest hiatus in history, the Unbound Edition Players are, at last, ready to return to the stage for the second season of "Mad Men" recaps. The only potential hitch is that the players just moved to Atlanta, where the wardrobe department doesn’t seem to offer anything but hoop skirts and parasols. (That “woo-hoo!” you just heard was Salvatore.)

Spending All Eternity in the Can

J. Kristin Ament
Monday, June 2, 2008

The fever for the flavor of a Pringle finally caught up with product designer Fredric Baur.

Absolut-ion of Sins

J. Kristin Ament
Thursday, May 15, 2008

Ah, nothing makes the death of brain cells go down smoother than the “all natural” moral reprieve.

Manix Condoms Proudly Presents “Tumescent of a Woman” (Hoo-ah!)

J. Kristin Ament
Thursday, April 24, 2008

A while back, I wrote about this spot for Orangina and what a grody orgy it was. Little did I know that another campaign would come along that would make that musical salute to bodily functions look like the episode of “Little House on the Prairie” where Tinker Jones, the kindhearted mute, helps the kids of Walnut Grove forge a new bell for Reverend Alden’s church.

Yahoo Doesn’t Know Search Stats from a Hole in the Ground

J. Kristin Ament
Monday, March 24, 2008

Once in a while, I feel compelled to Yahoo! for a search. One may wonder why. It’s not like the lederhosen are particularly slimming. But there is one part of the Yahoo home page that continues to frighten and intrigue.

Nothing Sells Juice Like a Thong-Sporting Bear at a Woodland Orgy

J. Kristin Ament
Wednesday, February 13, 2008

For three months, I have been traumatized by the content of one particular ad. Seriously. I’m amazed I’ve been able to sleep at all. But today, my friends, I invite you into my private hell. Consider it my Valentine’s Day gift to you. Really, I shouldn’t have.

Most Super Bowl Advertisers Get a Spanking from Mom

J. Kristin Ament
Monday, February 4, 2008

Last week, NPR aired a piece about how Super Bowl advertisers were making an effort to target women more than ever this year, particularly in light of the WGA strike. Companies are hurting for ways to get to us. Cool, I thought, thank you for seeing us over here, making up 40 percent of viewership. And would this mean a shortage of obnoxious fart and boob jokes? Ah, the possibilities.

Hookers and Track Marks? Yum! Who’s Up for Some Chicken Tenders?

J. Kristin Ament
Friday, December 14, 2007

A new Canadian print campaign for Burger King has a little something for everyone: pimps, ho's, drug addicts and, um, self-lovers. Oooh! There’s even mockery of religious iconography. Bonus.

On the Turd Day of Christmas, My True Love Gave to Me…

J. Kristin Ament
Friday, November 30, 2007

I’ve always thought the worst kind of lump Santa could deposit in my stocking would be of the coal variety. Not so much. Ladies and gents, I give you the Swedish toy characters Pee and Poo.

Nothing Says “Buy This Product!” Like a Wig-Sporting Chicken Leg

J. Kristin Ament
Monday, November 5, 2007

I’ve had my share of wee hour infomercial watching this year. And more than once, the sleep deprivation has had me giddy at the thought of buying one of those neato vacuum sealing doohickeys to keep my hamburger buns from getting all frosty in the freezer. But my curiosity pretty much died with the $139 price tag.

Attention Deficit Theatre: "Mad Men," Season One, Episode 13

J. Kristin Ament
Wednesday, October 24, 2007

And now, the Attention Deficit Theatre players take the stage for the season finale, “The Wheel.” While the play might only feel like it’s five minutes long, there’s a magic time machine involved and it’s really a nine month production. And you might need to sit on an inflatable donut for a few days afterward. Bonus.

Attention Deficit Theatre: "Mad Men," Season One, Episode 12

J. Kristin Ament
Tuesday, October 16, 2007

Fire up the polka music and pour yourself a vile glass of rum and crème de menthe while the Unbound Edition Players present “Nixon vs. Kennedy.”

Attention Deficit Theatre: "Mad Men," Season One, Episode 11

J. Kristin Ament
Monday, October 8, 2007

And now, the Unbound Edition Players, slightly flushed and smelling oddly of dryer sheets, present “Indian Summer.”   (curtain up)

Attention Deficit Theatre: “Mad Men,” Season One, Episode 10

J. Kristin Ament
Sunday, September 30, 2007

After a brief, AMC-imposed hiatus, the Unbound Edition players return to the stage for “The Long Weekend.” If they seem a little sluggish, it’s because they’re weighed down by the chunky Chips Ahoy they turned to when there wasn’t a new episode to cover. They really feel for Peggy now.

Eau de Hole: Who Wouldn’t Want to Smell Like Courtney Love?

J. Kristin Ament
Friday, September 21, 2007

When scanning the news, I caught a glimpse of the headline, “Courtney Love to Launch Her Own Perfume” and naturally assumed it was an Onion article. Really, can you imagine a celebrity LESS appropriate to launch a new fragrance? Oh, ha ha ha, my sides split just thinking about it. What? It’s REAL? Sweet Jesus.

Attention Deficit Theatre: “Mad Men,” Season One, Episode Nine

J. Kristin Ament
Tuesday, September 18, 2007

With apologies for the production delay (an unfortunate case of the flu made an appearance backstage this weekend), the Unbound Edition Players at last take the stage to present “Shoot.”

Attention Deficit Theatre: "Mad Men," Season One, Episode Eight

J. Kristin Ament
Monday, September 10, 2007

Pull up a chair, make sure there are no unsavory substances visible on the cushion, and join us for today’s presentation of “The Hobo Code.”

Attention Deficit Theatre: “Mad Men,” Season One, Episode Seven

J. Kristin Ament
Monday, September 3, 2007

And now, at the halfway point in season one of “Mad Men,” the Unbound Edition Players present the completely bizarro-world episode, “Red in the Face.”

The Biggest Boobs in Marketing

J. Kristin Ament
Thursday, August 30, 2007

Attention, ladies! Playtex is on to the fact that we constantly are talking about, joking about, and otherwise obsessing over our breasts. Constantly, I tell you. And they’ve got a multimillion dollar campaign about it. Um, what? Is a 14-year-old boy the marketing genius behind this?

Attention Deficit Theatre: “Mad Men,” Season One, Episode Six

J. Kristin Ament
Monday, August 27, 2007

The Unbound Edition players, joined by this week's special guest stars, now present "Babylon," also known as "The Episode That Went on for Eternity."

Attention Deficit Theatre: "Mad Men," Season One, Episode Five

J. Kristin Ament
Monday, August 20, 2007

Please take your seats for "5G." Now with 20 percent more sarcasm at the same great price.

Attention Deficit Theatre: “Mad Men,” Season One, Episode Four

J. Kristin Ament
Monday, August 13, 2007

The Unbound Edition players now present the off-off-off-around-the-corner-and-then-28-more-blocks-off Broadway production of “New Amsterdam.”

Attention Deficit Theatre: "Mad Men," Season One, Episode Three

J. Kristin Ament
Tuesday, August 7, 2007

Pop open your boxes of Jujubes and Sno-Caps and enjoy today's two-minute production of "Mad Men: The Marriage of Figaro."

Attention Deficit Theatre: "Mad Men," Season One, Episode Two

J. Kristin Ament
Thursday, August 2, 2007

In preparation for tonight’s debut of "Mad Men" Episode 3: Marriage of Figaro, the Unbound Edition players proudly present the highlights of Episode 2: Ladies Room.

Attention Deficit Theatre: “Mad Men,” Season One, Episode One

J. Kristin Ament
Tuesday, July 31, 2007

If you don’t have cable or an hour to spend watching AMC’s “Mad Men” each week, you’ve come to the right place. I’ve condensed the script to two minutes of key plot points, with added snarkiness as appropriate.

The British Are Coming! The British Are Coming! And We Don’t Care.

J. Kristin Ament
Wednesday, July 18, 2007

Last Sunday, my mother-in-law asked, “What is up with all of the attention those Beckley people are getting?” “Beckley?” I asked. “Yeah, that British couple. There was a big to-do about them in this week’s Parade, and she has some show on t.v.”  "Ah. Not Beckley. Beckham," I said.

Hey, Alli, Does This Dignity Make My Butt Look Big?

J. Kristin Ament
Sunday, July 8, 2007

The new fat-blasting wonder drug, alli, is terrifying. I’m talking “Poltergeist” clown terrifying. The product poses some unique marketing challenges, to say the least.

What Price Humility?

J. Kristin Ament
Thursday, June 21, 2007

Hold me back. No, really. I need to be restrained after reading that NBC is forking out $1 million to Paris Hilton for the rights to her first post-prison interview.

Bob Barker Stayed in My Living Room for 35 Years

J. Kristin Ament
Thursday, June 14, 2007

My dream of standing in Contestant’s Row and proudly declaring, at the top of my lungs, “ONE DOLLAR, BOB!” has officially died.

Lessons Learned from a Pig with Bad Hair Plugs

J. Kristin Ament
Sunday, June 3, 2007

Meet Bacon, my daughter’s stuffed pig. He and I have a love-hate relationship.

It’s Food that Won’t Kill Me…and Ah Helped!

J. Kristin Ament
Sunday, May 20, 2007

This just in: American kids are becoming obese at an alarming rate. Oh wait. We already knew that. But oooh, now we have a whole new set of player pieces to move along the Blame Game board.

The Skinny on Social Responsibility

J. Kristin Ament
Sunday, May 13, 2007

This week, Unilever announced a company-wide initiative to ban size zero models from appearing in advertising for any of its products. The company says it “believes in a healthy balanced diet and that both men and women have the right to feel comfortable with their bodies and not suffer from lack of self-esteem brought on by images of excessive slimness."

Grand Theft Literacy

J. Kristin Ament
Friday, May 4, 2007

I’m not a literary snob. My reading these days consists of Entertainment Weekly or Healthy Sleep Habits, Happy Child, if I’m able to focus on a page at all. And yet, when I read this week about a new video game designed to help students understand Shakespeare, I nearly lost my mind.

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