We've had the breakfast wars, the double cheeseburger wars and the coffee wars. Now, welcome to the oatmeal wars.
Tag: Jamba Juice
Some of the most familiar names in the restaurant world are moving into the grocer's freezer. P.F. Chang's, Burger King and Jamba Juice all have recently licensed their names for new products to be sold in supermarkets. They join other high-profile restaurant chains including Marie Callender's, Starbucks, T.G.I. Friday's and California Pizza Kitchen, which already have substantial presence at the grocery store.
When James White, the still new CEO of Jamba Juice, stopped by our offices a few weeks ago, we'll admit we were excited. Who hasn't been occasionally seduced by the charms of its Pomegranate Pick-Me-Up (Jamba's signature blend of strawberries, blueberries, pomegranate juice, and raspberry sorbet)? White came by to explain to Fast Company his strategy to turn Jamba Juice into the next billion-dollar brand and potential Starbucks slayer. Given the whirl of controversy online about Jamba's new ad campaign being a ripoff of the work of cult cartoonist David Rees' Get Your War On series, White appears to have forgotten the first rule of holes: When you're in one, stop digging.
This post was inspired by a recent tweet from Gabriel Rossi, a “branding strategist” (as he calls himself) based in Sao Paulo — I’ve had the pleasure of meeting Gabriel through my blog and Twitter (one of the great things about social media is connecting with new folks like him). Recently he twittered a question, “What brands inspire you?” and that got me thinking about what differentiates a brand that inspires from one that doesn’t.