Microsoft Cool Hunters Still Shooting Blanks

I’m no fan of Microsoft’s laptop hunter campaign. I’ve said my piece on the Lauren and Giampaolo spots, both desperate attempts to bolster sales in a down economy and paint PCs with the “cool” brush CPB so effortlessly wields. On the plus side, the third installment stops playing HP favorites, and the mother-son duo moves us away from the SAG-gy hipsters we’ve stomached to date. Still, there's no brand advancement, and when there’s a chance to land a hard jab on Apple, Microsoft manages only a glancing blow.

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