I’m no fan of Microsoft’s laptop hunter campaign. I’ve said my piece on the Lauren and Giampaolo spots, both desperate attempts to bolster sales in a down economy and paint PCs with the “cool” brush CPB so effortlessly wields. On the plus side, the third installment stops playing HP favorites, and the mother-son duo moves us away from the SAG-gy hipsters we’ve stomached to date. Still, there's no brand advancement, and when there’s a chance to land a hard jab on Apple, Microsoft manages only a glancing blow.
Tuesday, April 14, 2009