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Tag: Home Depot

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At Issue } essential reading

Morning Advantage: Lessons from the Worst-Performing Companies in America

Andrea Ovans
Dec 6, 2012

What’s caused U.S. firms to lose the most shareholder value in the last 10 years? A new Booz study — actually, a repeat of one it did in 2004 — once again came up with the same result. The culprit wasn’t external shocks like the Great Recession.

SEO Isn't What You Think It Is

Veronica Fielding
Aug 17, 2012

Marketers are buzzing from the aftershocks of Google's recent most updates, code-named Panda and Penguin. Both the Panda and Penguin updates contained very clear messages for marketers: stop focusing on technology and tricks and start focusing on people. If your website appeals to people, it will appeal to Google's algorithms too.

Check Out the Future of Shopping

Ann Zimmerman
May 18, 2011

A device that looks like a smartphone is making supermarket shoppers—and stores—happier. Perched on the handle of the shopping cart, it scans grocery items as the customer adds them to the cart.

Meet the Brands Hiding on Google

Beth Snyder Bulik
Apr 28, 2010

If a consumer types a brand name into the Google search box, a home-page link should -- and likely will -- appear as one of the top listings. But does the same thing happen when typing in a generic keyword relevant to that business? Say, "home repair" for Home Depot or "gifts" for Harry & David? That depends on how well they're optimized for Google. And in the case of those two examples, Home Depot and Harry & David website links don't even make it to the first page of Google, according to a recent study by Covario that evaluated the search-engine optimization health of 100 branded websites.

Lowe’s Puts Its Focus on Knowing the Customer’s Wants

Mar 1, 2010

The bar in “Cheers” was supposedly where everybody knew your name. A leading home-improvement retailer plans to present itself as the place where everybody knows which type of washer you need, which type of insect is infesting your garden or which shade of purple a teenage girl can paint her room without driving her mother crazy.

Home Depot Spending $60M On Handheld Devices To Aid Customer Service

Jan 13, 2010

Home Depot will make its biggest investment of 2010 in more than 10,000 portable devices to help U.S. employees stock shelves, make telephone calls and check out customers anywhere in the store. The Atlanta-based company said the handheld gadgets will cost about $60 million.

Marketers: Expect A Return To Core Brand Value--And Values--In 2010

Allen Adamson
Jan 4, 2010

Call it 2010. Call it twenty-ten, or even 2K10. No matter how you refer to the last year of the first decade of the 21st Century, everyone in the marketing is wondering what the past few sobering years will mean for brands and consumer behavior. It doesn't take a seer, or even a branding professional, to declare that consumers will continue to demand value, no matter which direction the economy goes. Consumers have learned--some the hard way--that financial discipline is a must. They will also demand that the values practiced by the companies with which they choose to do business are good and honest and trustworthy. And lest any company thinks it can put one over on anyone, a text, a blog, a YouTube video or a Tweet will quickly prove otherwise.

Gift Cards Go Digital

Nov 30, 2009

When it comes to gift cards this holiday season, many retailers are giving up plastic gift cards. Home Depot, CVS and the Container Store are among many national retailers adding electronic gift cards to their Web sites. Consumers buy online and send the credit online. No more plastic card and no more postage for the consumers or the companies.

Brands On Twitter #omghelp

Nov 12, 2009

What a difference a decade makes. Just ten years ago, brands were given huge headaches by cyber-squatters: users who had beat them to registering their brand-name Internet URLs and were misrepresenting the brand. No such problems today. Now, brands are given huge headaches by cyber-squatters, users who had beat them to registering their brand-name Twitter accounts and are misrepresenting the brand.

The Nation's Retail Power Players

Jul 7, 2009

2008 was a bad year for most retailers — and 2009 hasn’t exactly been great, either — yet there is hope that the bottom has been reached and the economy might show signs of real improvement before the year is out.

Lowe's: People Love Their DIY Moments

Apr 16, 2009

Lowe's says U.S. consumers are wielding hammers and pruning saws with a vengeance -- and that the new do-it-yourself derring-do is not all about the recession.

New York Store’s Ads Play Funny and Rude, Like the City

Jan 7, 2009

Music and electronics retailer J&R Music World has launched series of TV spots that use dark humor to remind shoppers of its New York heritage — and make no mention of three-day sales or unbelievable prices on digital cameras.


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