Hardee's “Name Our Holes” campaign sure has lathered up the Internet. AdAge calls Hardee's out for "upping the ante in the fast-food smutfest," and Reuters dismisses the campaign as “obnoxious.” Which it is. But it is also hilarious. It's easy to see why some claim advertising has reached an all-time low, but isn't something else going on here?
Critiquing advertising for objectifying women is a bit like shooting fish in a barrel. Recent campaigns from Axe, Tag, Hardee's, American Apparel and others have arguably taken the degradation of women to new lows. But a new NC-17 iPhone app for Pepsi's Amp soft drink takes the proverbial cake.
A prospective client came and visited us at the Brains on Fire worldwide headquarters this week about a naming and identity project. And in our discussions talking about how a solid identity defines who you are, she also mentioned how a solid identity also defines who you AREN’T. We couldn’t have said it any better ourselves.
The burger wars are heating up, with the Hardee's and Carl's Jr. chains taking aim at McDonald's Corp. with a taste challenge and an attack on Big Mac. In September, Hardee's and Carl's Jr. restaurants will offer mail-in refunds to customers who claim to like a McDonald's Angus burger better than a Carl's Jr. Six Dollar Angus Burger (which actually costs $3.99) or a $3.49 Hardee's Angus Thickburger.
Chains are resorting to giveaways or less-than-$1 menu items. And they're getting smarter about engineering lower-priced but still-profitable items, though some say the cheaper food tastes that way.