Greenpeace's organized brandjacking of Nestle SA's Facebook page is making CMOs afraid of social media. There is good reason for this: The power has clearly turned to those that participate, and now detractors are starting to organize using the same organized marketing campaigns that companies create.
Most companies are barely prepared to deal with unhappy customers who use social media to air their gripes. Now they must be ready to respond when organized entities, such as Greenpeace, wage massive campaigns against their brands using social media channels.
As Brandchannel noted earlier, BP's "oil spill disaster is turning out to be a boon for satirists." Everyone from Deapair.com to Zazzle.com to Greenpeace's (and its "Rebrand BP" competition) have offered (for sale in some cases) their own humorous takes on the BP catastrophe. But just like branding, brand satirization is an art where just the right attributes and subtle design details can make all the difference. With this in mind, Brandchannel took a look at ten satirized BP logos and rated them in terms of effectiveness.