The Rise of Fake PR and How to Manage It

I know. This probably isn’t a real trend (yet), but fake PR cases seem to be on the rise. The most notable of course have been the following: the fake BP Global PR Twitter account, the General Mills press release hoax, and now, the fake PR account for AT&T. Although fake PR is not a new phenomenon, I believe PR professionals need to start preparing for more cases of it for three reasons: