Unbound Edition | Tag: FDA

UE is a publication of Davis Brand Capital.

Tag: FDA

Davis Thinking

Hey, Alli, Does This Dignity Make My Butt Look Big?

J. Kristin Ament

Sunday, July 8, 2007

The new fat-blasting wonder drug, alli, is terrifying. I’m talking “Poltergeist” clown terrifying. The product poses some unique marketing challenges, to say the least.

Some DTC Pharmaceutical Ads are Gibberish by Design

Bryan K. Oekel

Monday, April 30, 2007

You’ve seen plenty of them: DTC (Direct-to-Consumer) pharmaceutical ads that mention the drug, but not its purpose. That’s because the FDA mandates that if a drug states its purpose in an ad, the side effects must be clearly communicated.