Well, now we know one customer who's excited by Google's new ad possibilities at YouTube: Google.
Tag: Eric Schmidt
Google gave a live demonstration of Google TV at Berlin’s IFA Tuesday, and CEO Eric Schmidt promised it would be a couch potato’s dream come true. “Once you have Google television, you’re going to be very busy,” Schmidt said. “It’s going to ruin your evening.” Google TV is the search giant’s bid to bring the web to the biggest screen in the house in a big way, something TV viewers and web surfers (often the same person) have tended to resist as distinctly different experiences. But as the internet becomes a more viable delivery system for the kind of content we associate with the Barcaloungers and TV sets, Google, Apple and others are trying to get a piece of that action as well.
To some, Google has been looking a bit sallow lately. The stock is down. Where once everything seemed to go the company's way, along came Apple's iPhone, launching a new wave of Web growth on a platform that largely bypassed the browser and Google's search box. The "app" revolution was going to spell an end to Google's dominance of Web advertising. But that's all so six-months-ago. When a group of Journal editors sat down with Eric Schmidt on a recent Friday, Google's CEO sounded nothing like a man whose company was facing a midlife crisis, let alone intimations of mortality.
Maybe it was just ahead of its time. Or maybe there were just too many features to ever allow it to be defined properly, but Google is saying today that they are going to stop any further development of Google Wave. Wave, a real time messaging platform, was unveiled in May 2009 to an enthusiastic crowd of developers at the Google I/O event in San Francisco. It would “set a new benchmark for interactivity,” said Sergey Brin. The product is part email, part Twitter and part instant messaging. Users can drag files from the desktop to a discussion. Wave even showed character-by-character live typing. It fully launched this last May. And while the service has many, or at least some, passionate users (including TechCrunchers), it “has not seen the user adoption we would have liked,” says Google.
“We’ve been waiting a long time for today,” says Google CEO Eric Schmidt, who is presiding over a power panel of CEOs helping to make Google TV possible. The panel, at Google I/O, includes the CEOs of Sony, Best Buy, Echostar, Adobe, Logitech, and, of course, Google. He needs all of them, as well as developers, to make his new Google TV a hit.
It's hard to believe that a year ago, Google and Apple were still best friends. Google CEO Eric Schmidt was on Apple's board. Plenty of Google employees proudly showed off their iPhones. All seemed fine as the two companies took on their common enemy, Microsoft.
Google Inc. reported its strongest revenue growth in a year and issued its firmest public statement saying it would like to continue doing business in China, a week after it said it may pull out of the country due to a sweeping cyber attack. The Mountain View, Calif., company said its revenue rose 17% in the fourth quarter to $6.67 billion from a year earlier, up from only 7% revenue growth in the third quarter and 3% growth in the second quarter. Meanwhile, Google's profit more than quintupled in the fourth quarter to $1.97 billion, or $6.13 a share, from $382 million, or $1.21 a share, a year ago. During the 2008 quarter, Google took a charge related to investments in AOL Inc. and wireless service provider Clearwire Corp.
Google is stockpiling a wealth of user data. With its search engine, its advertising services, its applications, its new free DNS service, and more, the company has an incredible perspective on exactly what users are looking at. Many fear that Google could abuse this information or allow it to be abused, either for profit or to prosecute citizens who aren't necessarily guilty. In short, fears that "Big Brother is watching you" have been replace with fears that "Google is watching you". Google's recently responded to such doubts, blasting those that would harbor them. Google CEO Eric Schmidt commented to CNBC, "If you have something that you don't want anyone to know, maybe you shouldn't be doing it in the first place."
Dear Google, Eric Schmidt recently said, "CIOs are trapped in a 1980's architecture." Actually, the world is trapped in a 1970's architecture: a financial architecture that was designed for a bygone era, without the prosperity of future generations and the natural world in mind. So here's my challenge to you. The global IT market is worth a few hundred billion bucks. But you're (still) the most innovative company in the world — and there are bigger fisheries to rescue. A better global financial architecture is worth 10x more: at least $12 trillion, if the amount spent on the bailout is any indication. Can you build one?
In researching his new book, Googled: the End of the World as We Know It, to be published next week by Penguin Press, author Ken Auletta had extensive access to the company's inner workings and reported widely on its impact on the media landscape. In a Fortune.com exclusive, he offers ten enduring lessons drawn from his journey into Google's realm.
Google CEO Eric Schmidt envisions a radically changed internet five years from now: dominated by Chinese-language and social media content, delivered over super-fast bandwidth in real time. Figuring out how to rank real-time social content is "the great challenge of the age," Schmidt said in an interview in front of thousands of CIOs and IT Directors at last week's Gartner Symposium/ITxpo Orlando 2009. Gartner is the largest and most respected analyst firm in the world and much of what Schmidt said in his 45 minute interview was directed specifically at business leaders, but we've excerpted 6 minutes that we believe is of interest to anyone who's touched by the web.
Google reported a 27% increase in profit in the third quarter, signaling the beginning of a recovery in the search-advertising market. And CEO Eric Schmidt sounded almost emphatic about the worst of the economic downturn being over. Because it is bought in near real-time, search advertising is considered a good real-time proxy for marketer sentiment. The impact of search spending is also extremely measurable; cautious marketers that believe the market hit bottom earlier this year are slowly increasing their search spending as they return to the market.
This is Part 2 of my series of posts summarizing a fascinating recent hour-long one on one interview with Google CEO Eric Schmidt. Early in the interview I asked Schmidt about the future of search. I brought up the “search is 90% done” misunderstanding from last summer. Said Google Vice President Marissa Mayer at the time. Specifically I asked Schmidt “What are the hard things to be solved in search in the next ten years?” His lengthy answer meandered around a central theme, that Google needs to move “from words to meaning.” In other words, Google needs to understand queries better, and return results that best match the real meaning of a query. “We have to get from the sort of casual use of asking, querying…to “what did you mean?”"
Here’s video from the Aspen Ideas Festival responding to my question about what follows the industrial age. It’s much better than my limited report on it below:
Over and over I've predicted that Google will be forced to act like a publisher, because there's only so much demand that can be harvested, and sooner or later, Google's core revenue-generating customers - that'd be marketers - will demand some help creating supply. Supply means branding, and branding happens in the magical world of publishing. Here are two additional Google initiatives that point the company toward that world:
Google CEO Eric Schmidt walked into the lion's den Tuesday as the closing keynote speaker of the Newspaper Association of America's annual conference and got a polite reception from publishers who often blame him for their ongoing economic woes. He addressed head on publishers' criticisms that Google unfairly makes money off other people's content, reminded the news executives they have the absolute power to keep their content out of the search giant's mix and told them, as nicely as he could, that they stopped innovating online more than a decade ago.