Five Maxims for a Successful Digital Content Strategy
Monday, August 20, 2007
{self}No longer is “we have a website” a sufficient response to the question “What’s your company’s digital content strategy?”{/self}
Tag: Eric Raymond
Davis Thinking
Newspapers Beyond the Infographic
Friday, February 27, 2009
What should newspapers do? What newspaper can’t do.
Think Before You Send That E-Card
Tuesday, February 10, 2009
If you’re thinking about sending an e-card for Valentine’s Day this year, think again. But aren’t they convenient and popular? Yes. For the sender. And that’s the problem.
Superbowl XLIII: We’ve Been Too Long American Dreaming
Monday, February 2, 2009
When we’re really lost in America—when we’re completely baffled and no one has any answers—we revert to cars and rock n’ roll. That’s the read one might get from this year’s superfluous battle between the Steelers and the Cardinals. But what started as an escapist yearning for the Fast and the Furious, Mr. Potato Head hugging mountain curves on Bridgestone tires, and Bruce Springsteen rehashing “Born to Run” and “Glory Days” gave way to what might be interpreted as a subconscious unrest over America’s second Great Depression.
Two Theories on Brand Differentiation & Preference and Social Networks
Thursday, January 15, 2009
John Gerzema’s article, “Media Metrics: Hate to Burst Your Bubble” contained two statements which got me thinking about brand differentiation and the function of social networks in brand preference. In response, I’ve put up two theories for discussion.
Fan Mail to Nostalgia Marketers
Thursday, December 18, 2008
Dear Nostalgia Marketers, Oh my God, I am your biggest fan. I’m just smitten with your thirty second windows into my imaginary childhoods. Especially those shot in Super-8 and black-and-white (VHS just doesn’t get me in the mood). Because really, who doesn’t love grainy signifiers that we’re traveling back into a simpler time? With each handheld shot, you nail that dreamy pre-cubicle-meets-Playdoh-smell-on-my-hands paradise. I mean, I think I speak for everyone when I say we wholeheartedly welcome your strip mining of our Hallmarkiest moments.
Where’s the Etsy for Detroit?
Thursday, December 11, 2008
I’m a big fan of buying directly from artisans. Though I was raised in a Wal-Mart culture, I’ve found that buying from the people who produce the product is more satisfying. The brand is comfortably irrelevant, the quality (and yes, even unique defect of the item) is its own, and I feel good that the cash goes directly into the maker’s pocket.
Three Thoughts on Brand Guidelines in Social Media
Wednesday, October 1, 2008
It is, perhaps, one of the few times that brand managers may consider a higher power than themselves, but the differences between traditional media and interactive media requires a relaxed grip. Put away your lexicons and logo specs for a moment and consider three thoughts.
