Davis ThinkingMum’s the D-Word for Dunkin’
Wednesday, February 18, 2009
Cher. Madonna. Prince. Charo. The club of one-name celebs has a new member. Just call him Dunkin.
Tag: Dunkin' Donuts
At Issue } essential reading
Twitter Writes Its Own Success Stories
Apr 2, 2010
In January 2010, nearly 75 million people visited Twitter according to comScore. While that number seems remarkable, it represents only a fraction of what’s realistically attainable. I believe that Twitter’s growth, to date, is hindered not by its ambition nor potential, but by the company’s ongoing focus on competing priorities rather than showcasing how users can effectively communicate and excel on this unique platform. But that’s all about to change… Every day, millions of potential people are introduced to Twitter through traditional media, online dialogue in other social networks, as well as the content and marketing campaigns of local, national, and global businesses and media properties.
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Dunkie Drinks Dunkin’s Coffee
Apr 1, 2010
With nearly 9,000 stores worldwide, more than 6,000 of them in the United States alone, serving 2.5 million donuts and 2 million cups of coffee to more than 3 million customers per day, Dunkin’ Donuts is undeniably one of the most prominent guilty pleasures in the world. I favor Starbucks coffee and de-favor eating donuts altogether (despite their awesome deliciousness) so I’m in a minority that doesn’t frequent Dunkin’ Donuts — a minority that has become even smaller since 2002, when a steaming cup of coffee was added to the Dunkin’ Donuts logo to muscle back into consumers’ consciousness that coffee wasn’t just available from Starbucks or McDonald’s. And, apparently, that change paid off as Dunkin’ Donuts is celebrating its 60th anniversary (it was founded in 1950) with a new identity that not only removes the coffee cup but also reaches back to its vintage roots for inspiration.
Dunkin’ Shoots for Game-Changer
Feb 15, 2010
Dunkin’ Donuts hopes to convince energy drink consumers to get their daily jolts of caffeine from its iced java. A new ad campaign suggests energy drink fans should “kick the can” and drink freshly brewed Dunkin’ iced coffee instead of “mass-produced” energy drinks. The TV commercial depicts two young men watching a hoop game at a gym, one with a Dunkin’ iced coffee and the other with an energy drink in a thin can resembling that of market leader Red Bull. The iced coffee drinker lifts up his cup and says, “This was made just for me.”
How To Create Brand Awareness On Facebook
Nov 16, 2009
To successfully promote a business through social media means walking the finest of fine lines. To market without intruding, to advertise without offending; these things are not easily done. This week, I was thinking about online marketing opportunities using Facebook. And nowhere is the line finer than on Facebook. On that platform, you need to entice your audience to become fans, use your apps and share your content.
Hey Marketers, Make iPhone Apps Like These
Sep 15, 2009
There might be an app for everything, but does everything need an app? When it comes to brands, it's easy to wonder if the rush to get into the App Store is more about marketers snapping up the shiniest new wonder than thinking about apps as strategic-marketing tools. Luckily, as the app business has grown, the apps themselves have grown up. While the Zippo lighter -- enormously popular at 5 million downloads and counting -- remains a bit of an anomaly, most branded apps have moved from the simple "wow" or novelty factor to include branded utility, relationship building and even sales.
Dunkin Run - Coffee Lovers Are Served
Jun 23, 2009
I just love apps that are useful instead of pure marketing. Maybe this has happened to you: you announce to your office mates that you’re heading out for coffee, and you volunteer to pick them up something. Now, you’re the easiest order in there: ‘large black coffee,’ and so you presume they’ll be the same. Only not. They want a medium iced french vanilla with one splenda and two squirts of applesauce or whatever, and suddenly, you’re grinding your teeth for offering to go. Dunkin Donuts just built a site and an iPhone app to make it easier.
All That Advertising Brings Buzz for Coffee Marketers
Jun 12, 2009
The coffee wars generated a flurry of advertising in May. McDonald's launched its first McCafe blitz, Dunkin' Donuts made its first concerted doughnut push in more than a decade and Starbucks began its first pure branding campaign. While it's too soon to say what the impact on sales has been, all three marketers saw a major uptick in buzz, as measured by Brand Index.
Top New Products of 2008: Gatorade G2 and Dunkin' Coffee
Mar 26, 2009
It was a good year for beverages, as the two most successful new brands in 2008 were Gatorade's G2 and Dunkin' Donuts coffee. The pair topped Information Resources Inc.'s annual Pacesetters list of most successful brands, surpassing the elusive $100 million benchmark for a hit new product.
Peer Review: Mission Possible
Feb 23, 2009
Even iconic brands have to fight the ongoing battle to sustain that elusive but imperative thing known as relevance. How to do that is, of course, another matter. Smarter brands learn how to continually respond to zeitgeist—the social and cultural spirit of the times we live in. Perhaps that’s all a bit high-minded when you’re just serving a cup of coffee, but with the launch of its “You Kin’ Do It” campaign, Dunkin’ Donuts proves that it can respond with the best of them.
Who Served Up the Better Coffee Media Strategy in 2008?
Jan 27, 2009
Optimedia's Antony Young compares Dunkin' Donuts and McDonald's.
Advertising Age Special Report: Marketing 50
Nov 19, 2008
Advertising Age honors the top brands of the year -- and the brains behind them.
