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Tag: David Brooks

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At Issue } essential reading

History for Dollars

David Brooks
Jun 9, 2010

Studying the humanities will give you a familiarity with the language of emotion. In an information economy, many people have the ability to produce a technical innovation: a new MP3 player. Very few people have the ability to create a great brand: the iPod. Branding involves the location and arousal of affection, and you can’t do it unless you are conversant in the language of romance.

Riders on the Storm

David Brooks
Apr 21, 2010

In 2001, Cass R. Sunstein wrote an essay in The Boston Review called “The Daily We: Is the Internet really a blessing for democracy?” Sunstein, a professor at the University of Chicago who now serves in the Obama administration, raised the possibility that the Internet may be harming the public square.

The Return of History

David Brooks
Mar 26, 2010

Some brilliant scholar has to write a comprehensive history of modern economics because the evolution of this field is clearly one of the most consequential things happening in the world today.

The Lean Years

David Brooks
Feb 17, 2010

Financial crises stink. In their wake, public debt explodes. Nations default. Economic growth falters. Taxes rise. Unemployment lingers. The current financial crisis is no different. The U.S. will have to produce 10 million new jobs just to get back to the unemployment levels of 2007. There’s no sign that that is going to happen soon, so we’re looking at an extended period of above 8 percent unemployment. The biggest impact is on men.

Craft a Narrative to Instill Optimism

John Baldoni
Dec 18, 2009

"We do have a conscious say in selecting the narrative we will use to make sense of the world," writes New York Times columnist David Brooks. "Individual responsibility is contained in the act of selecting and constantly revising the master narrative we tell about ourselves." Brooks' explanation about choice of narrative can apply to leaders seeking ways to navigate our recession. The relentless tide of bad news may tempt those in charge to adopt a pessimistic view point, but leaders owe it to their followers to spread optimism. Without excluding reality, leaders need to inspire not simply hope, but also resilience. Storytelling can help in this effort. Here are some suggestions for crafting your own story to make sense of adversity.

An Innovation Agenda

David Brooks
Dec 8, 2009

The economy seems to be stabilizing, and this has prompted a shift in the public mood. Raw fear has given way to anxiety that the recovery will be feeble and drab. Companies are hoarding cash. Banks aren’t lending to small businesses. Private research spending is drifting downward. People are asking anxious questions about America’s future. Will it take years before the animal spirits revive? Can the economy rebalance so that it relies less on consumption and debt and more on innovation and export? Have we entered a period of relative decline?

Car Dealer in Chief

Mar 31, 2009

Some companies are in the steel business, some are in the cookie business, but General Motors is in the restructuring business. For 30 years, G.M. has been restructuring itself toward long-term viability. For all these years, G.M.’s market share has endured a long, steady slide. But this has not stopped the waves of restructuring. The PowerPoints have flowed, and always there has been the promise that with just one more cost-cutting push, sustainability nirvana will be at hand.

The Commercial Republic

David Brooks
Mar 17, 2009

Over the centuries, the United States has been most conspicuous for one trait: manic energy. Americans work longer hours than any other people. We switch jobs more frequently, move more often, earn more and consume more. This energy was first aroused by abundance, by the tantalizing sense that dazzling wealth was available just over the next hill. But it has also been sustained by a popular culture that celebrates commercial ambition.

I Dream of Denver

David Brooks
Feb 17, 2009

You may not know it to look at them, but urban planners are human and have dreams. One dream many share is that Americans will give up their love affair with suburban sprawl and will rediscover denser, more environmentally friendly, less auto-dependent ways of living. Those dreams have been aroused over the past few months. The economic crisis has devastated the fast-growing developments on the far suburban fringe. Americans now taste the bitter fruit of their overconsumption. The time has finally come, some writers are predicting, when Americans will finally repent.

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