It’s warm in Munich at DLD , and we are talking about audiences. Or what used to be called audiences and now might also be known as fellow users, producers, consumers, colleagues or all of the above. A conference session called “Exploding Media” focused on both the exploding media world and our exploding notion of media – and the implications of that explosion for not just media, but inevitably, also for brands.
Tag: Clay Shirky
Noam Cohen wrote in the New York Times this weekend -- Twitter on the Barricades -- analyzing the impact of Twitter on the events of the last several days in Iran. There is no question that Twitter has been influential in transmitting and spreading what is happening on the ground there. But focusing solely on the Twitter-effect misses the larger and more consequential communication story. Any one communication tool in a web of such tools does not act alone in producing tremendous social network effects. What is especially noteworthy in the information transfer that is occurring around the dramatic events in Iran is how utterly dispersed yet interwoven and mutually reinforcing the various expression and transmission outlets are -- both analog and digital.
I’m having another Twitter moment.
It isn’t any of the newest sci-fi flicks that got me thinking about the collision of real and virtual time and space, but a recent breakfast I attended that dealt with the challenges and opportunities in the realm of social media. It was hosted by the Newhouse School and moderated by The New Yorker’s media writer, Ken Auletta. The panelists, Dennis Crowley, co-founder of social network site, Foursquare, David Karp, founder of the micro-blogging platform, Tumblr, and Clay Shirky, author of “Here Comes Everybody: The Power of Organizing without Organizations”,” talked about everything from 40,000-foot issues like whether social media is narrowing or advancing democracy, to more down-to-earth issues, like how social media tools can be used to build brands more effectively.
Chances are, you live a plugged-in life. We connect with Facebook, share through Twitter, watch on YouTube, learn from Google. Today’s playlist explores what it means to live online. We start with a blogging visionary — SixApart’s Mena Trott, the founding mother of the blog revolution. She talks about finding community, relationships and a healthy dose of narcissism in the blogosphere.
Clay Shirky looks at "cognitive surplus" -- the shared, online work we do with our spare brain cycles. While we're busy editing Wikipedia, posting to Ushahidi (and yes, making LOLcats), we're building a better, more cooperative world.
Every few days, I get an email asking this question: “I have this awesome idea to help X, but I’m not sure what direction to take. Do I open things up to the crowd to collaborate and target a mass audience? Or do I put everything together myself and target a specific group?” This is a question everyone from the biggest brand to the smallest start-up is asking: should you go with the crowd or should you go niche?
While news from Iran streams to the world, Clay Shirky shows how Facebook, Twitter and TXTs help citizens in repressive regimes to report on real news, bypassing censors (however briefly). The end of top-down control of news is changing the nature of politics.
While many entrenched in the media industry are trying to find ways to prop up the traditional model of print - micropayments, subscription models, media cartels - in the face of economic turmoil, some thinkers - Steven Berlin Johnson and Clay Shirky among them - believe that this attempt at life support is only delaying their inevitable demise or perhaps, reorder.