Chinese brands have come a long way since the days of Mao where coats and boots came in two colors and consisted of dubious quality. Rising in complexity and caliber, brands such as Haier and Chery are not content to rule the middle kingdom and instead seek to invade new markets. Forget bringing your brand to China, are you prepared for the onslaught of Chinese brands in your home market?
Someday, China will be the biggest consumer market in the world. No wonder marketers are increasingly interested in Chinese naming.
Ford has reached a tentative agreement to sell its Volvo cars unit to Geely, the ambitious Chinese automaker, with a deal expected to be finalised early next year, the two companies said on Wednesday. Ford said in a statement that “all substantive commercial terms” had been settled, though financing and government approvals have yet to be finalised. Neither company would comment on the price, though sources close to the deal say it is in the region of $1.8bn-$2bn.
Google CEO Eric Schmidt envisions a radically changed internet five years from now: dominated by Chinese-language and social media content, delivered over super-fast bandwidth in real time. Figuring out how to rank real-time social content is "the great challenge of the age," Schmidt said in an interview in front of thousands of CIOs and IT Directors at last week's Gartner Symposium/ITxpo Orlando 2009. Gartner is the largest and most respected analyst firm in the world and much of what Schmidt said in his 45 minute interview was directed specifically at business leaders, but we've excerpted 6 minutes that we believe is of interest to anyone who's touched by the web.
Customers hop into display beds and nap, pose for snapshots with the decor and enjoy the air conditioning and free soda refills. They just don't buy much.
Can Chinese companies capitalize on the global recession to better establish and develop their brands overseas? Many Chinese companies will likely invest in American companies (or brands) given the massive decline in asset values in the United States and Europe. But what do we mean when we say "better establish and develop" brands? We are asking whether Chinese corporations have intentions to promote their own brands in foreign markets. And whether any are in a position to compete at a price premium directly against established brands in Europe, America and Japan.
Greetings from the wonderful, if rather wet, city of Shanghai. About seven years ago I signed on with a big multi-national to train its marketing teams here in China. To be honest, when I started running the program I had little idea what to expect. Now, however, many years later, China exerts a strong pull over me.
The global recession has turned cash-hungry Western companies into takeover targets for Chinese marketers, and foreign countries into tempting new markets for Chinese brands and retail stores. Chinese companies haven't been hit to the same extent by the economic crisis as those in the U.S. and other major countries.