Cash4Gold? On the Super Bowl? Really? Things are even worse than we thought. Not because it's pitiful that the down-and-out Ed McMahon and MC Hammer should humiliate themselves before 100 million appalled eyewitnesses. The truly scary thing is that this skeazy exercise from Euro RSCG Edge and Arnold Worldwide will generate, by far, the biggest ROI of the Super Bowl.
Lots of negative feedback from our post the other day on Cash4Gold’s amazing growth and profitability. This year, their third year of operations, they are on track to make $160 million in revenue and $50 million or so in profits. All from encouraging people to send in gold jewelry in exchange for cash. Making obscene profits may make you jealous, but it isn’t evil.