UE is a publication of Davis Brand Capital.
  • rss
  • feedburner
  • twitter
  • facebook
  • DavisBrandCapital.com

Tag: Carolina Herrera

Davis ThinkingDavis Thinking

No posts in Davis Thinking for this tag.

At Issue } essential reading

Carolina Herrera Sees Signs of Life in Luxury

Rachel Dodes
Feb 16, 2010

Fashion designer Carolina Herrera says she was "shocked" a few months ago when she noticed her $7,990 gray sequined tulle gowns were "selling like hotcakes," relatively speaking. During the downturn, she has had to walk a fine line, trying to cater to frugal consumers without damaging quality or image. But in December, she also opened an elaborate high-end boutique in Las Vegas that sells what she's known for: $3,000 cocktail frocks, $10,000-plus ball gowns and $1,800 skirts. Women who used to buy three dresses at a time and had cut down to one or none have started to spend again, she says.

Categories

Recent Comments

twitter Facebook Add to Technorati Favorites Alltop, confirmation that we kick ass

Copyright © 2009 Davis Brand Capital. All Rights Reserved.