If a consumer types a brand name into the Google search box, a home-page link should -- and likely will -- appear as one of the top listings. But does the same thing happen when typing in a generic keyword relevant to that business? Say, "home repair" for Home Depot or "gifts" for Harry & David? That depends on how well they're optimized for Google. And in the case of those two examples, Home Depot and Harry & David website links don't even make it to the first page of Google, according to a recent study by Covario that evaluated the search-engine optimization health of 100 branded websites.
Apr 28, 2010