Advertising Age Special Report: Marketing 50
Advertising Age honors the top brands of the year -- and the brains behind them.
Davis ThinkingThe more Apple customers pelt Steve Jobs' in-box, the more he seems to respond. But unlike the last flurry of e-mails that were made public on iPhone and iPad issues, this time Jobs is apparently expounding on why Blu-ray won't be coming to Macs. According to the MacRumors fan site, which posted an e-mail exchange, one of its readers e-mailed the Apple CEO to ask why a Blu-ray drive didn't make its way to the company's newly updated Mac Mini.
Hollywood loves a format war. First VHS saw off Betamax in the great home video battle of the 1980s. More recently, Blu-ray won the right to succeed the DVD when it was preferred by film studios to rival HD-DVD technology. However, as Hollywood looks to the digital era, the industry is split on how to manage the distribution of movies to TVs, computers and hand-held devices, setting the stage for its next great technological tussle. In one corner is Walt Disney and its Keychest product, which it describes as "enabling technology" that allows consumers to buy or rent a film and then view it on any device they choose. In the opposing corner is Digital Entertainment Content Ecosystem, a coalition of retailers, hardware makers and film companies, including Hewlett-Packard, Netflix and Sony.
Rental business Netflix saw its Q3 profit increase 48% due to a larger number of subscribers joining the service. The company's revenue increased 24%, with the company adding 510,000 new subscribers to the service. The company's revenue was $423.1 million, with consumers signing up for the low-cost rental service -- staying home and watching a movie continues to be more appealing than a night at the movies, which costs significantly more than Netflix rental service.
The third of the laptop hunter ads shows a mom and a kid, shopping for a computer under $1500. And yes, the clip takes yet another dump on Macs.
It’s tempting to blame the downturn for all the bad news hitting tech in 2009, but downturns have a healthy impact too. They burn away the brush of businesses that looked good enough on paper to keep raising money, but never quite worked in reality. Consider two stories in the news today: The possible bankruptcy of Sirius XM Radio in the next 24 hours, and the slumping DVD sales that the so-called “winning” BluRay format is doing little to boost.
Video games and Blu-ray or DVD movies are both competing for what little time I have to enjoy entertainment. Usually, that happens during weekends or after I'm done working each night. And although I still watch a slew of films each year, I've realized that if I need to choose between playing a game for a couple hours or finding a movie worth watching, I'll choose the former almost every time.
Advertising Age honors the top brands of the year -- and the brains behind them.
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