Ad Agencies Fashion Their Own Horn, and Toot It
Dec 31, 2008
Agencies are parlaying their expertise in marketing the brands of other companies into creating and marketing their own.
Davis ThinkingDid you hear? The Mrs. O blog -- which I'd never heard of -- is actually written by a Bartle, Bogle Hegarty employee and, further, is funded by the agency. Someone press the scandal button quick -- one of them there evil corporations is mucking about in the web again.
Agencies are parlaying their expertise in marketing the brands of other companies into creating and marketing their own.
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