Feb 22, 2010
Almost 75 years ago, the fashion editor Diana Vreeland began captivating, puzzling and amusing a Depression-weary nation with a column in Harper’s Bazaar magazine called “Why Don’t You ... ” She offered suggestions that were breezy — “Why don’t you tie black tulle bows on your wrists?” — or profligate — “Why don’t you turn your old ermine coat into a bathrobe?”
Now, during times deemed almost as hard as those, Saks Fifth Avenue is introducing a campaign inspired by Ms. Vreeland’s maxims, although more grounded in the practical. The campaign, which carries the theme “Think about ... ,” includes print and online advertisements, catalogs, signs in stores, e-mail marketing, events, direct mail and social media like Facebook.
Judann Pollack
Feb 1, 2010
Though there's still widespread disagreement of just when the industry will put the recession firmly behind it, one thing's clear: Whenever it happens, marketers had better be ready. Forward thinkers such as Allstate, Walmart, New Balance, Macy's, Procter & Gamble, McDonald's and Bank of America are already paving the way to recovery by spending on marketing and product innovation, cementing relationships with new consumers and rewarding loyalists who stuck by their brands during the bad times. They are also creating products and messaging that bridge from recession to recovery.
Nov 6, 2009
The Allstate Foundation is teaming up with Scientific Social Solutions to launch "Crash! The Science of Collisions" program in New York State. The educational program teaches driver safety to high-school students using physics, physical science, biology, and math to reconstruct actual motor vehicle accidents.
Stuart Elliott
May 29, 2009
Advertising almost always wants to be upbeat, the better to jolly consumers into, well, consuming. So it is startling to see a spate of campaigns invoking some of the most downbeat times America has ever endured: the desperate decade that began when the stock market crashed in 1929 and continued through the Great Depression.
Davis Thinking
