This week, fans of “Mad Men” were treated to some real-life drama about the upcoming third season of the acclaimed AMC original series. Strangely enough, a television show about an advertising guy and his model wife set more than four decades ago may be at the forefront of new revenue models for television advertising.
Tag: 30 Rock
The day when commercials are indistinguishable from the programs they support finally arrived -- just before 10 p.m. Eastern last Thursday night. That's when an ad for Dr Pepper ran after NBC's insider-y sitcom "30 Rock," making use of recurring character Dr. Spaceman, played by comic Chris Parnell. In the spot, which was paired with a more-traditional TV commercial for the soda, Mr. Parnell's fictional medical practitioner decried boredom and told viewers how drinking Dr Pepper could banish it. A few moments later, viewers saw the credits roll for "30 Rock." Staffers from "30 Rock" were not involved in the creation of the commercial, according to a person familiar with the situation.