Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.



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value

313 results

Humanize Your Brand Messages With Mindset Segmentation

by Davis Brand Capital on February 19, 2015 in strategic

Your customers no longer want to be treated as if they are consumers who all think alike and…

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Women Directors Change How Boards Work

by Davis Brand Capital on February 17, 2015 in cultural

We know that getting more women on teams can boost performance. The examples are numerous: Citing private internal…

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The Problem With Brand Value

by Davis Brand Capital on November 6, 2014 in economic

The problem with Brand Value is really simple: no one agrees on it. The GE brand, for example,…

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The World’s Most Valuable Brands 2014

by Davis Brand Capital on November 5, 2014 in economic

The most valuable brands span the globe and a wide range of industries. Forbes valued the leading brands…

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Outside-In Customer Experience Is The Best Offensive Strategy

by Davis Brand Capital on October 22, 2014 in strategic

B2B companies are realizing that the real rockbed of building enduring customer relationships lies in the perception customers…

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The World’s Most Valuable Sports Brands 2014

by Davis Brand Capital on October 13, 2014 in economic

The most valuable sports business brand is Nike, worth $19 billion by my count, $1.7 billion more than…

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Capture More Value

by Davis Brand Capital on October 10, 2014 in strategic

When Switzerland-based Vestergaard introduced its LifeStraw technology, it proved it could innovate. LifeStraws remove 99.99999% of bacteria and…

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The 20 Most Valuable Brands in the World

by Davis Brand Capital on October 10, 2014 in economic

Apple has retained its position as the world’s most valuable brand, according to brand management firm Interbrand’s annual…

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How Your Mission Drives Your Strategy

by Davis Brand Capital on September 25, 2014 in strategic

Southwest Airlines is an unusual company. In an industry notorious for losing money, it has achieved over forty…

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How Can Marketers Deliver A Perfect Brand Experience?

by Davis Brand Capital on September 25, 2014 in strategic

Much has been written and said about the importance of experience to perceptions of brand value, utility and…

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Untouchable Intangibles

by Davis Brand Capital on August 28, 2014 in economic

Sometimes you see brands on the balance-sheet, sometimes you don’t. Coca-Cola is worth $79.2 billion, according to Interbrand, a…

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What Are Brands For?

by Davis Brand Capital on August 28, 2014 in economic

Brands are the most valuable assets many companies possess. But no one agrees on how much they are…

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Why P&G’s $8bn Brand-Shedding Plan Will Bulk Up Customer Value

by Davis Brand Capital on August 12, 2014 in economic

Successful brand portfolio management begins and ends with driving customer value. By focusing on fewer, stronger brands and…

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Why Building Your Brand Is All About Sharing Your Values

by Davis Brand Capital on August 8, 2014 in strategic

As a brand manager, it is your responsibility to make people of different demographics, geographical locations, and socioeconomic…

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The Value of Customer Experience, Quantified

by Davis Brand Capital on August 1, 2014 in strategic

Intuitively, most people recognize the value of a great customer experience. Brands that deliver them are ones that…

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Brand Value And Brand Legacy

by Davis Brand Capital on July 31, 2014 in cultural

Brands retain value from their legacy providing they are still seen as relevant and interesting, providing they are…

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BlackBerry Is One Of The Hottest Stocks Of 2014, Seriously

by Davis Brand Capital on July 8, 2014 in economic

Don’t look now, but BlackBerry, you know, the butt of most cell phone jokes, is mounting an impressive…

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The Ten Principles Of Building Great Products

by Davis Brand Capital on May 23, 2014 in design

Isn’t it common sense that to build a great company you need a great product? Yet, too many…

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Brands Are Measuring Content All Wrong

by Davis Brand Capital on May 19, 2014 in uncategorized

For 20 years, the digital publishing world has been beholden to the pageview, an imperfect metric that fails…

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Brainflash: Customers Don’t Want to Buy Your Content Marketing!

by Davis Brand Capital on May 8, 2014 in strategic

They want to buy products/services that solve their problems or make them feel good enough to forget their…

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Secrets To Great Content Marketing: Value, Place, And Being The Best

by Davis Brand Capital on April 16, 2014 in strategic

What’s the secret to doing effective content marketing? You might pinpoint a number of essentials—how frequently you write…

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Values of Culture to the Art of Meme Creation

by Davis Brand Capital on April 3, 2014 in uncategorized

Ability to see relationships is a valuable quality for making memes.

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Hooked: Building Value With Addiction

by Davis Brand Capital on February 26, 2014 in uncategorized

We’ve just witnessed one of the most incredible examples of value creation in business history. Facebook announced the…

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The strength of ‘weak signals’

by Davis Brand Capital on February 12, 2014 in economic

Snippets of information, often hidden in social-media streams, offer companies a valuable new tool for staying ahead.

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Twilight of the Brands

by Davis Brand Capital on February 11, 2014 in strategic

It’s a truism of business-book thinking that a company’s brand is its “most important asset,” more valuable than…

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What the Art Market Can Teach Us About Branding

by Davis Brand Capital on February 10, 2014 in uncategorized

The art market teaches us how valuable a brand can be. And in the world of marketing, the…

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Making Loyalty Pay: Six Lessons From The Innovators

by Davis Brand Capital on February 3, 2014 in strategic

In recent years loyalty programs that reward buyers for sticking with the brand have steadily grown in popularity.…

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Making Loyalty Pay: Six Lessons From The Innovators

by Davis Brand Capital on February 3, 2014 in strategic

In recent years loyalty programs that reward buyers for sticking with the brand have steadily grown in popularity.…

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Seven Ways To Kill Your Brand

by Davis Brand Capital on January 30, 2014 in uncategorized

Don’t let a weak brand leave you dead on arrival. While many people focus on building a successful…

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Seven Ways To Kill Your Brand

by Davis Brand Capital on January 30, 2014 in uncategorized

Don’t let a weak brand leave you dead on arrival. While many people focus on building a successful…

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How Digital Transformation Drives Business Value

by Davis Brand Capital on December 5, 2013 in strategic

The operational benefits of business intelligence gathered through digital (and social) are often overlooked by organizations. Company silos…

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B2B Website Pitfalls: What Is It That You Do Again?

by Davis Brand Capital on November 20, 2013 in uncategorized

Have you ever visited a B2B website and come away unsure of what the company actually does? If…

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Design as a New Vertical Forcing Function

by Davis Brand Capital on October 21, 2013 in design

Design has emerged as a new forcing function in the historical cycle of business integration. It’s what lets…

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Rewards-Based Mobile Ads Perform Best, Per Study

by Davis Brand Capital on June 17, 2013 in strategic

Data shows that consumers demand value

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The Rise Of Content Selling

by Davis Brand Capital on June 5, 2013 in uncategorized

Content marketing has changed the ways that businesses sell to a B2B audience.

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Using Customer Experience To Drive Strong B2B Relationships

by Davis Brand Capital on May 16, 2013 in uncategorized

Discussions about customer experience often focus on consumer-facing (B2C) companies, but what about organizations that sell to businesses…

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Davis Names Top 25 Brand Leaders for 2012

by Davis Brand Capital on May 7, 2013 in strategic

Top-performing Brand Managers Beat Both Dow and S&P 500 in 2012Apple Again Takes #1 Spot on List Dominated…

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4 Things Your Startup Needs to Attract Venture Capital

by Davis Brand Capital on May 6, 2013 in strategic

So you’ve finally finished developing your product or service, flushed out your business model, and you’re ready to…

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Decoding The Value Of Social Media In Marketing

by Davis Brand Capital on May 2, 2013 in strategic

In the ongoing evolution of social media in 2012, people’s behavior in social and mobile matured to a…

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Culture Clubs: Creation, Navigation, Conversation

by Teri A. Schindler on May 2, 2012 in strategic

Has every generation felt the pace of change as keenly as we do? Avid watchers of PBS’s Downton…

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Brand Capital in an Age of Discontent

by Teri A. Schindler on April 2, 2012 in strategic

When there is an absolute crisis of faith in institutions in general, what’s an institution to do?  The…

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Brand Architecture: Building Brand Value

by Davis Brand Capital on March 27, 2012 in strategic

Brand architecture often comes down to an evaluation of tradeoffs. In my experience, there’s rarely a cost-free benefit…

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Discount Voucher Sites: Threat To Brand Value?

by Davis Brand Capital on February 3, 2012 in strategic

Discount voucher sites are all the rage. Groupon, Living Social and a host of other players are entering…

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The 10 Most Hated Companies in America

by Davis Brand Capital on January 13, 2012 in uncategorized

Customers, employees, shareholders and taxpayers hate large corporations for many reasons. 24/7 Wall St. reviewed a lengthy list…

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Web 2.0: A Natural Evolution?

by Davis Brand Capital on September 22, 2010 in uncategorized

Could Web 2.0 be grounded in nature? Our new research shows that Web users are increasingly conceptualizing the…

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Forrester: If You Think Social Media Marketing is Worthless, You’re Doing it Wrong

by Davis Brand Capital on July 19, 2010 in strategic

Has your company spent seemingly countless hours tweeting on Twitter, networking on Facebook and writing the company blog?…

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Brand Owners Facing “New World Order”

by Davis Brand Capital on July 6, 2010 in cultural

Brand owners face a “new world order” in which their customers have redefined notions of value and are…

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When Brand Relevance Is A Relevant Metric

by Davis Brand Capital on June 25, 2010 in strategic

Brands identify the source or maker of a product. Based on what customers know about the brand, they…

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18 Ways to Walk the Talk on Content

by Davis Brand Capital on June 8, 2010 in strategic

A couple of days ago I wrote a post about exposure and visibility and how quality content that…

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Why the Future Is in New-Century Brands

by Davis Brand Capital on April 23, 2010 in strategic

The baleful consequences of the Great Recession cannot be resolved by maintaining the same approaches as when we…

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Investors Letter: The Roaring Teens?

by Davis Brand Capital on April 7, 2010 in uncategorized

Welcome to…the Roaring Teens? More than a few investors I’ve spoken to recently think that because consumption appears…

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The Collapse of Complex Business Models

by Davis Brand Capital on April 1, 2010 in uncategorized

I gave a talk in Edinburgh last year to a group of TV executives gathered for an annual…

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The Social Media Bubble

by Davis Brand Capital on March 23, 2010 in uncategorized

I’d like to advance a hypothesis: Despite all the excitement surrounding social media, the Internet isn’t connecting us…

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The New Consumer Frugality

by Davis Brand Capital on March 17, 2010 in cultural

A new survey of 2,000 U.S. consumers, the second issued by Booz & Company since the early days…

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The New Consumer Frugality

by Davis Brand Capital on March 17, 2010 in cultural

A new survey of 2,000 U.S. consumers, the second issued by Booz & Company since the early days…

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Stuck-in-middle Walmart Starts to Lose Share

by Davis Brand Capital on March 9, 2010 in uncategorized

Recessionary darling Walmart saw the first down sales quarter in its history and a surprisingly weak top-line over…

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What’s a Dress Worth?

by Davis Brand Capital on February 22, 2010 in strategic

The wave rolls in every day at noon Manhattan time. It gathers invisibly, out in the digital netherscape.…

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BMW Touts ‘Joy,’ Value in New Ads

by Davis Brand Capital on February 15, 2010 in uncategorized

With Americans tightening their belts, BMW AG is parking “the ultimate driving machine” in the garage, at least…

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Here’s Why Companies Don’t Make Money On The Internet

by Davis Brand Capital on February 12, 2010 in uncategorized

I came to the conclusion today that marketing is destroying the internet, and a part of the reason…

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Four Ways To Create Intangible Value

by Davis Brand Capital on February 4, 2010 in uncategorized

Several years ago, my colleague Dave Ulrich and I looked at how leaders build value by building employee…

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The Role of Design in Business

by Davis Brand Capital on February 2, 2010 in strategic

The frequent question asked of the design community is of its value to business. The query itself makes…

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Now’s the Time to Reset Marketing for Post-Recession

by Davis Brand Capital on February 1, 2010 in strategic

Though there’s still widespread disagreement of just when the industry will put the recession firmly behind it, one…

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Meaning Manufacture, Old and New

by Davis Brand Capital on January 28, 2010 in strategic

In the old days, most of the meanings of our objects came prefab. This is what brands did…

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The Age of Customer Capitalism

by Davis Brand Capital on January 27, 2010 in strategic

Modern capitalism can be broken down into two major eras. The first, managerial capitalism, began in 1932 and…

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5 Marketing Principles Brands Should Embrace in 2010

by Davis Brand Capital on January 13, 2010 in strategic

Most of the marketing rules we lived by just five years ago are practically obsolete. The industry has…

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The Meaning of Open

by Davis Brand Capital on December 22, 2009 in uncategorized

Last week I sent an email to Googlers about the meaning of “open” as it relates to the…

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Why Big Media’s Anti-Google Counter-Revolution Will Fail

by Davis Brand Capital on November 25, 2009 in uncategorized

The Empire always strikes back. Every revolution inspires a counter-revolution. Luke Skywalker and the Rebel Alliance didn’t win…

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Today’s Private Label is a Lesson in Branding

by Davis Brand Capital on October 28, 2009 in strategic

Private label is at something of a crossroads. Rising out of the shadows of its humble, “no-name” generic…

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The Collaboration Economy

by Davis Brand Capital on October 16, 2009 in uncategorized

Two events of recent days underscore for me how old-media executives are not comprehending the collaboration economy: how…

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Brands vs. Branding

by Davis Brand Capital on October 5, 2009 in strategic

Branding Is Dead! Long Live Brands?! Many pundits have declared the death of branding and it would be…

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How to Design for a Post-Consumption Economy

by Davis Brand Capital on October 5, 2009 in uncategorized

We are all consumers. As we continue to gain a deeper understanding of the impacts of global growth,…

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10 Branding and Marketing Trends for 2010

by Davis Brand Capital on October 1, 2009 in cultural

Niels Bohr once noted that “prediction is very difficult, especially about the future,” but then he didn’t have…

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Why The News Media Became Irrelevant’”and How Social Media Can Help

by Davis Brand Capital on September 21, 2009 in uncategorized

Journalists are truth-tellers. But I think most of us have been lying to ourselves. Our profession is crumbling…

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The Great Trust Offensive

by Davis Brand Capital on September 18, 2009 in strategic

Companies as diverse as McDonald’s, Ford, and American Express are revamping their marketing to win back that most…

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Social Media In The Post-Crash World

by Davis Brand Capital on September 18, 2009 in strategic

For corporate communications specialists and reputation managers in the post financial crisis universe, the combined elements of distrust…

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The Awesomeness Manifesto

by Davis Brand Capital on September 17, 2009 in uncategorized

Innovation: it’s the ultimate source of advantage, the undisputed heavyweight champion of the economic ring. Innovation is what…

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Proactive Social Media: Filling the Information Space With Great Content

by Davis Brand Capital on September 4, 2009 in strategic

I recently gave a talk titled Free the People! at the Potomac Forum’s Government 2.0 Leadership, Collaboration, and…

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An Analysis of “A Brand Is”

by Davis Brand Capital on September 4, 2009 in strategic

The folks at Blackcoffee have been inviting folks to complete the thought, “A Brand Is…”. I was so…

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The Value of Information

by Davis Brand Capital on September 3, 2009 in uncategorized

While producing information costs money, information as such doesn’t necessarily carry monetary value; it mostly carries intellectual, social,…

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True Marketing Doesn’t Just Sell the Story

by Davis Brand Capital on September 2, 2009 in design

As the global economy emerges from recession, regardless of when or how quickly, the focus in the executive…

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A Brand is Not a Separate Thing

by Davis Brand Capital on August 19, 2009 in strategic

“If I am I because you are you. And you are you because I am I. Then I…

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What Is Happening to Money These Days?

by Davis Brand Capital on August 14, 2009 in uncategorized

The liberating thing about value as money is that it’s “colorless.” It carries no meaning. When value is…

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You Can’t Beat Habit

by Davis Brand Capital on July 4, 2009 in uncategorized

Let’s face it: Your regular customers are on autopilot. When a purchase is repeated enough times, it becomes…

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Brand Reactions To Anxiety

by Davis Brand Capital on June 13, 2009 in cultural

Brands have adopted a variety of tactics in response to changing consumer attitudes and behaviors. In the first…

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When Innovation Yields Efficiency

by Davis Brand Capital on June 12, 2009 in uncategorized

Much of the innovation we’ve seen lately hasn’t led to growth but instead to efficiency – that is,…

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Stop Selling Scarcity

by Davis Brand Capital on June 4, 2009 in strategic

You have to love – or at least pay attention to – Digg’s new advertising system enabling users…

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Perceived Quality: Critical Asset For Brands

by Davis Brand Capital on June 1, 2009 in strategic

Perceived quality is a brand association that is elevated to the status of a brand asset for several…

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Attention, Attention, My Kingdom For Attention.

by Davis Brand Capital on May 20, 2009 in strategic

Unlike the ironic sentiment often expressed when quoting (or, as in this case, vitiating) Shakespeare’s Richard III, I…

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Value

by Davis Brand Capital on May 20, 2009 in uncategorized

Lately, I’ve been thinking a lot about the utility of ad placement on social media sites, and whether…

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Why Starbucks’ Ad Campaign Will Fail

by Davis Brand Capital on May 19, 2009 in strategic

Have you seen Starbucks new campaign? The one designed to remind you of the “Starbucks story?” From the…

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A Want to Break Free

by Davis Brand Capital on May 18, 2009 in uncategorized

How much would you pay to read this page? At about 2,000 of the roughly 50,000 printed words…

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Stress Testing Brands-The Results

by Davis Brand Capital on May 10, 2009 in strategic

Yesterday we got the results from the Treasury regarding the stress tests. The results were on one hand…

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Social Media: Hype Versus Utility

by Davis Brand Capital on April 29, 2009 in cultural

Considering the sophistication of humans as mammals, it is still interesting how we are doomed to repeat the…

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Creating a Post-Crisis Economy: Moving Beyond Consumption

by Davis Brand Capital on April 28, 2009 in uncategorized

For the next few days I plan to explore what I am calling the Age of Involvement: the…

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The Metrics of Brand Equity

by Davis Brand Capital on April 27, 2009 in economic

There are several stakeholders concerned with brand equity, such as the firm, the customer, the distribution channels, media…

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Technology, Not War, Is the Solution to Publishing

by Davis Brand Capital on April 15, 2009 in uncategorized

The global publishing giants have declared war on the new technology generation of content distributors — but they…

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Enough With the Value Messages Already

by Davis Brand Capital on April 12, 2009 in uncategorized

Perhaps no word in the marketing lexicon has been abused as much in the past six months or…

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In This Digital Age, a Big Ad Budget Alone Won’t Cut It

by Davis Brand Capital on March 30, 2009 in strategic

Economic theory holds that when customers are rational and know all things about all products at all times,…

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New Math for a New Economy

by Davis Brand Capital on March 22, 2009 in economic

What’s wrong with the 500-year-old way in which all companies keep their books? Just about everything, says Baruch…

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Gekko Was Wrong: Greed Is Bad

by Davis Brand Capital on March 10, 2009 in uncategorized

If the fundamental approach to brand positioning is to work with what is foremost in people’s minds, then…

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Empathize First, Then Do Something Different

by Davis Brand Capital on March 1, 2009 in strategic

People are scared. Have you finally figured that out? They want to make sure that their marketplace decisions…

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Love (and Annoying)

by Davis Brand Capital on January 18, 2009 in uncategorized

The goal is to create a product that people love. If people love it, they’ll forgive a lot.…

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Do You Have a Perception Problem?

by Davis Brand Capital on December 2, 2008 in economic

Organizations want to change our perceptions rapidly, through communication, rather than by the hard work of shaping our…

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What Is Brand Value?

by Davis Brand Capital on November 11, 2008 in economic

If your brand commands a price premium, you had better understand the nuanced way that your audience defines…

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The Bra in Brand

by Davis Brand Capital on October 20, 2008 in strategic

At the end of this year, my wife and I will go to Bra. Maybe sophomoric guys have…

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