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Twitter

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Twitter Gets Deal to Stream NFL’s Thursday Night Games

by Davis Brand Capital on April 6, 2016 in economic

Twitter Inc. obtained the rights to stream 10 of the National Football League’s Thursday night games, a bid…

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Fixing Twitter

by Davis Brand Capital on March 21, 2016 in strategic

In late January the Tweeps needed a kumbaya moment, and Jack Dorsey knew exactly how to give it…

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Twitter User Growth Stalls; First-Quarter Sales to Fall Short

by Davis Brand Capital on February 12, 2016 in economic

Twitter Inc. said it failed to add new users in the fourth quarter and forecast first-quarter revenue that…

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Twitter’s Stock Has Fallen to Its Lowest Point Ever

by Davis Brand Capital on January 8, 2016 in economic

Tech stocks opened 2016 with a beating and shares of Twitter hit fresh, albeit unfortunate, milestones. Twitter  stock…

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How to Protect Your Brand from Social Media Landmines

by Davis Brand Capital on December 9, 2015 in strategic

It’s easy to understand the appeal of social media—those tools and channels are always at hand, the entire…

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Brands Light Up Twitter for World Series Game 1—Even During Outage

by Davis Brand Capital on October 29, 2015 in strategic

It used to be that when the huge national games and events came around—Super Bowl, Oscars, Back to…

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Twitter Will Show TV Ads During the World Series

by Davis Brand Capital on October 28, 2015 in strategic

Twitter wants to be the fastest way to get anything—news, a movement, your opinion, jokes—out to the world.…

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An Australian Chicken Restaurant Has a Live Chicken Running Its Twitter

by Davis Brand Capital on October 15, 2015 in design

An Australian fast-food chicken franchise called Chicken Treat says it has solicited a hen named Betty to run…

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Daily Report: Putting Twitter’s Layoffs in Perspective

by Davis Brand Capital on October 14, 2015 in economic

In the scheme of things, 336 is not a terribly large number when it comes to corporate layoffs.…

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James Harden Reluctantly Takes a Selfie With a Camel in Foot Locker’s Twitter-Dares Campaign

by Davis Brand Capital on October 13, 2015 in design

Your wish is James Harden’s command. Or it was, at least, for one day. Last Thursday marked the…

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Twitter to Give Brands Own ‘Moments’ in Live-Events Section

by Davis Brand Capital on October 6, 2015 in strategic

New-old Twitter CEO Jack Dorsey’s first order of business is making Twitter easier for people to use. And…

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If Twitter Goes Beyond 140 Characters, Brands Will Follow With More Customer Service

by Davis Brand Capital on October 1, 2015 in strategic

If you enjoy the back-and-forth Twitter exchanges between brands like Target or Delta and their querying customers, you’ll…

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The Rise and Fall and Likely Rise Again of Parody Twitter.

by Davis Brand Capital on September 10, 2015 in cultural

Behind every parody twitter account is a network of tech bros who connect #brands with #influencers to #monetize #audiences.

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Twitter Sets Measurable Hiring Goals for Women and Minorities

by Davis Brand Capital on August 28, 2015 in cultural

A month ago, Twitter’s interim CEO Jack Dorsey told employees that diversity would soon be a company goal.…

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300 Million Users Love Twitter. So Why Doesn’t Wall Street?

by Davis Brand Capital on July 31, 2015 in economic

Twitter’s stock fell 14 percent Wednesday after the company’s top executives gave a gloomy assessment of Twitter’s growth…

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How Brands on Twitter Went Creative During the Leap Second

by Davis Brand Capital on July 8, 2015 in design

June 30th 2015 was exactly a second longer than most days. So instead of the day ending at…

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Twitter’s Global Brand Strategy Head Talks Real-Time Event Marketing

by Davis Brand Capital on June 30, 2015 in strategic

Ross Hofffman, director of global brand strategy for Twitter, took center stage at Cannes Lions and talked about real-time event marketing…

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Memo to Jack Dorsey: Twitter Only Wants a ‘Full Time’ CEO

by Davis Brand Capital on June 23, 2015 in strategic

Twitter seems to have ruled out the possibility of co-founder Jack Dorsey staying on as permanent chief executive—that…

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What Happens When an Interim CEO Takes Over?

by Davis Brand Capital on June 15, 2015 in strategic

Twitter chief Dick Costolo is leaving his post in two weeks, and co-founder and chairman Jack Dorsey will…

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NBA and Twitter Team Up to Turbocharge the NBA Finals Experience

by Davis Brand Capital on June 3, 2015 in cultural

A first-of-its kind partnership between Twitter and the world’s top pro basketball league aims to raise the NBA…

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Comcast Is the Most Miserable Brand On Twitter :(

by Davis Brand Capital on June 2, 2015 in cultural

In the age of social media, brands now behave more like people than ever. They weigh in on…

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Twitter Troubles Lie in Marketers’ Reluctance to Buy New Kind of Ad

by Davis Brand Capital on April 30, 2015 in economic

As a company, Twitter is an adolescent — gangly, starry-eyed, growing like a weed and unpredictable. No wonder…

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Esquire Takes ‘What I’ve Learned’ Feature to Medium

by Davis Brand Capital on April 21, 2015 in strategic

Esquire is launching a content partnership with Medium, the digital publishing platform founded by Twitter co-founders Evan Williamsand Biz Stone,…

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The Argument Economy

by Davis Brand Capital on April 14, 2015 in strategic

Earlier this month, following news that Joni Mitchell had collapsed and been hospitalized, Time magazine published, on its…

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LinkedIn Announces Elevate App to Help Employees Share Company Content

by Davis Brand Capital on April 13, 2015 in strategic

LinkedIn is announcing today a new app called Elevate. It’s designed to help people share high-quality content from…

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The Truth About Black Twitter

by Davis Brand Capital on April 10, 2015 in cultural

Black Twitter is a force. It’s also not particularly well understood by those who aren’t a part of…

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The Gap Between Auto Dealers and Social Media

by Davis Brand Capital on April 9, 2015 in strategic

Matt Howell, the general manager of a Hyundai dealership in Huntsville, Tex., has been in the auto business…

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3 Ways Brands Can Use Corporate Social Responsibility Principles To Create Better Advertising

by Davis Brand Capital on April 8, 2015 in strategic

A geniune attempt to build trust with an audience—and give a brand a sense of purpose—can be far…

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Hostess is Getting Slammed for This Brilliantly Dumb Tweet

by Davis Brand Capital on April 7, 2015 in strategic

The snack-food company Hostess has caused a stir with a seemingly tone-deaf tweet that celebrated the start of…

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‘Invention Donkey’ Takes Over GE’s Twitter Account

by Davis Brand Capital on April 2, 2015 in design

GE today is launching an online campaign called “Invention Donkey,” featuring a donkey character that will take over…

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How To Survive Public Shaming In A Reputational World

by Davis Brand Capital on March 26, 2015 in strategic

About a month ago I read an article by Jon Ronson in the NY Times that struck me…

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Twitter Wants Companies to Use Its Data to Turn the Whole World Into a Creepy Disney World

by Davis Brand Capital on March 18, 2015 in strategic

The Guardian has an interesting report about how Twitter hopes to use its data to create a world…

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President Obama Reads Mean Tweets on Jimmy Kimmel Live

by Davis Brand Capital on March 13, 2015 in cultural

President Obama dropped by ABC’s late-night talk show Jimmy Kimmel Live Thursday night. He and the host joked about…

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Twitter CFO Talks Up Progress on New Features

by Davis Brand Capital on March 4, 2015 in economic

Twitter has hustled in recent months to build new features and redesign others with the aim of helping…

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Barclays Becomes First UK Bank to Allow Payments via Twitter

by Davis Brand Capital on February 25, 2015 in economic

Following American Express, which pioneered payments via Twitter in the US, Barclays is taking the ability to pay…

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Dove Campaigns To Restrain Nasty Tweets Against Women At Oscars

by Davis Brand Capital on February 20, 2015 in design

On Oscar night, Dove plans to push back against the standard onslaught of superficial — and mostly female-focused…

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Dove’s Twitter Oscars Program Attempts to Reverse Damage ofNegative Tweets

by Davis Brand Capital on February 19, 2015 in design

People turn to social media to discuss how celebrities look while walking the red carpet at the Oscars,…

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What the Twitter-Google Partnership Means for Brands

by Davis Brand Capital on February 18, 2015 in strategic

Recently, Google and Twitter confirmed their plans to once again integrate tweets in Google search pages as real-time…

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The Unbearable Lightness of Tweeting

by Davis Brand Capital on February 16, 2015 in strategic

In January, I deleted Twitter from my phone. The app was a charming distraction, I decided, and 2015…

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Twitter to Buy Niche, a Talent Agency for Social Media Celebs

by Davis Brand Capital on February 12, 2015 in strategic

Twitter is finally getting serious about Vine. On Wednesday afternoon, the company announced it plans to acquire Niche,…

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Twitter’s Trolling Problem Snares Coca-Cola’s #MakeItHappy Super Bowl Campaign

by Davis Brand Capital on February 9, 2015 in cultural

Twitter has a lot of issues to deal with these days. Despite its 97 percent rise in revenue…

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Twitter’s User Growth Falls Below Facebook’s for the First Time

by Davis Brand Capital on February 6, 2015 in economic

Twitter ‘s user growth nearly ground to a halt in the fourth quarter, hitting a company record low…

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Twitter Cuts Off Employee Access to Its Metrics

by Davis Brand Capital on February 6, 2015 in strategic

At Twitter, size matters. There’s no metric more important to the social network than the number of people…

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Twitter and Google Said to Reach Deal on Search

by Davis Brand Capital on February 5, 2015 in strategic

Twitter is expected on Thursday to announce a new partnership with Google, clearing the way for tweets on…

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Twitter to Sell Ads on Flipboard and Yahoo Japan

by Davis Brand Capital on February 4, 2015 in economic

Twitter has been trying to tell Wall Street for months that its audience is much bigger than the…

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Twitter Adds Bing Translation Tool To Its Site And Mobile Apps

by Davis Brand Capital on January 26, 2015 in strategic

After toying with the feature for a couple of years, Twitter has officially added Bing Translator to its…

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Don’t Try Too Hard to Please Twitter — and Other Lessons From The New York Times’ Social Media Desk

by Davis Brand Capital on January 22, 2015 in strategic

The past year brought major changes to The New York Times. The social media desk’s editors joined a…

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Twitter Hacking Gives Pentagon a Black Eye

by Davis Brand Capital on January 13, 2015 in cultural

Embarrassing, sure. But classified info apparently secure Live by the tweet, die by the tweet. The latest cyberwar…

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Twitter Sharpens Its Strategy to Win Over Investors

by Davis Brand Capital on January 12, 2015 in economic

Twitter executives on Wednesday laid out their long-term strategy at the company’s first analyst day, attempting to address…

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The Story of Twitter’s Fail Whale

by Davis Brand Capital on January 8, 2015 in design

When Twitter discontinued its beloved Fail Whale in the summer of 2013, the decision had more to do…

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Coca-Cola Seeks to Trademark Two Twitter Hashtags

by Davis Brand Capital on January 6, 2015 in strategic

The Coca-Cola Co. is seeking to trademark two Twitter hashtags, something it has apparently never done before. The…

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Ev Williams’ Obvious Ventures Is A Fund For Investing In ‘World-Positive’ Startups

by Davis Brand Capital on December 8, 2014 in economic

Serial entrepreneur Ev Williams has made a fortune over the years, and now want to invest some of…

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Old Navy Tries Twitter’s Buy Button

by Davis Brand Capital on December 2, 2014 in economic

Retailer Old Navy became the latest brand to try Twitter’s Buy button, with a holiday promotion offering a…

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Twitter’s “Fail Whale” Strategy Statement

by Davis Brand Capital on November 21, 2014 in strategic

Twitter’s (NYSE: TWTTR) strategy statement from its recent analyst meeting didn’t do the company justice. Clearly communicating its vision is essential.

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Twitter’s ‘Buy’ Button Gets Its First Holiday Promotion

by Davis Brand Capital on November 20, 2014 in economic

Twitter will give its new “Buy” button a real-world workout with its first holiday promotion. Starting Thursday, AMC…

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Social Media Deepens Partisan Divides. But Not Always.

by Davis Brand Capital on November 20, 2014 in cultural

If there seems to be an unbridgeable gulf between conservatives and liberals in the United States, social networking…

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Twitter Scores With Brands

by Davis Brand Capital on November 19, 2014 in strategic

While Twitter continues to struggle with broad consumer adoption, the microblogging giant has never been more popular among…

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5 Trends That Will Change How You Use Social Media in 2015

by Davis Brand Capital on November 19, 2014 in cultural

This year started with a death sentence for Facebook. In January, a research company called Global Web Index…

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A Year After IPO, Twitter is Figuring Out What it Needs to Be

by Davis Brand Capital on November 7, 2014 in economic

For weeks leading up to Twitter’s IPO last November, CEO Dick Costolo urged staff to put the big…

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New Online Tool Lets Twitter Users Report Harassment

by Davis Brand Capital on November 7, 2014 in cultural

Twitter is collaborating with a women’s advocacy group that will review and escalate reports of harassment on the…

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Twitter Can’t Escape Its User Growth Issue, At Least for Now

by Davis Brand Capital on October 28, 2014 in economic

No matter how Twitter performs financially, investors remain homed in on user growth. The company’s growth metric –…

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The Queen Sends Her First tweet

by Davis Brand Capital on October 24, 2014 in cultural

It’s a moment for the history books. Queen Elizabeth II sent her first tweet on Friday. The message…

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Can Twitter Make Money Out of Breaking News or Is It a PR Platform?

by Davis Brand Capital on October 13, 2014 in strategic

What’s going on at Twitter? Not the trendmap which shows whether people are more interested in news of…

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Twitter Sues The U.S. Government Over Information Requests

by Davis Brand Capital on October 8, 2014 in cultural

Twitter is suing the United States government, claiming its First Amendment rights are being violated. The case, filed…

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A fascinating timeline of tweets about the Hong Kong protests

by Davis Brand Capital on September 30, 2014 in cultural

The protests in Hong Kong have escalated not just on the street, but also on social media, with…

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Twitter to Launch Targeted Ads for Movies

by Davis Brand Capital on September 25, 2014 in design

Twitter is getting into the movie business. The company is poised to begin beta testing on targeted ads…

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Fashion labels experiment digitally at London Fashion Week

by Davis Brand Capital on September 15, 2014 in design

Twitter is set to launch its click-to-buy button with Burberry – long at the vanguard of luxury’s adoption…

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This Guy’s Replies to 9/11 Brand Tweets Sum Up Everything That’s Wrong With 9/11 Brand Tweets

by Davis Brand Capital on September 12, 2014 in cultural

Brands that try to get in on the social conversation around 9/11 can come off as crass and…

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The NFL Blows Away All Other TV Shows on Twitter

by Davis Brand Capital on September 9, 2014 in strategic

The National Football League rules TV. So it’s not surprising that it rules social TV. In fact, when…

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Twitter Officially Begins Testing ‘Buy’ Button

by Davis Brand Capital on September 8, 2014 in economic

After months of rumors and some tests spotted in the wild, Twitter is finally launching a button to…

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What a Twitter Algorithm Could Mean for Brands, Publishers

by Davis Brand Capital on September 5, 2014 in strategic

The inevitable is nearer than we thought: Twitter is looking to introduce an algorithm-driven feed in 2015, the…

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No One Tweets Like the Japanese, and That Was a Huge Problem for Twitter

by Davis Brand Capital on September 2, 2014 in cultural

Twitter engineer Mazdak Hashemi says the Japanese tweet like no one else on earth. When the New Year…

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How Social Media Silences Debate

by Davis Brand Capital on August 26, 2014 in cultural

The Internet might be a useful tool for activists and organizers, in episodes as momentous as the Arab…

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Twitter Faces Free-Speech Dilemma

by Davis Brand Capital on August 22, 2014 in strategic

Twitter Inc. this week appeared to be taking its most aggressive steps ever to scrub sensitive content from…

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The Company With the Best Culture? Twitter, According to Glassdoor

by Davis Brand Capital on August 22, 2014 in cultural

To outsiders, Silicon Valley work culture seems almost like a joke: college kids pretending to be adults in…

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The Primary Way to Report Harassment on the Social Web Is Broken

by Davis Brand Capital on August 21, 2014 in cultural

Death threats, violent misogyny, child pornography, copyright infringement. See any of those four very different things on a social…

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Newcastle Asks Fans For Marketing Help

by Davis Brand Capital on August 20, 2014 in design

Newcastle Brown Ale is soliciting photos from its fans that the beer brand can digitally manipulate and turn…

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When (and Why) to Pay for Tweets

by Davis Brand Capital on August 11, 2014 in design

If you’re on social media, you’ve seen them: ads dressed up to look (almost) exactly like normal tweets,…

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Twitter Learns From Facebook by Revamping Its Advertising Fees

by Davis Brand Capital on August 8, 2014 in economic

Twitter Inc. is remodeling the way it charges advertisers, a move designed to court more small businesses in…

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Twitter Just Dropped a Huge Hint That it Will Introduce Shopping Services

by Davis Brand Capital on August 6, 2014 in strategic

The evidence that Twitter is planning a move into e-commerce is stacking up, after a handful of users noticed a…

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CMO Today: Media Consolidation Wave Continues

by Davis Brand Capital on July 31, 2014 in strategic

Here’s your morning roundup of the biggest marketing, advertising and media industry news and happenings. MORE MEDIA MERGING:…

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Twitter Is Less Dead Than Ever

by Davis Brand Capital on July 30, 2014 in economic

Remember when Twitter was dying? That was last quarter, when its earnings report showed that it was growing…

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#HowManyIsTooMany? Tallying Up One Day’s Worth of Hashtags

by Davis Brand Capital on July 30, 2014 in cultural

It’s one of the great modern-day pleasures: the near-immediate and constant stream of Twitter chatter that accompanies any…

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CMO Today: Twitter Wows With Earnings, User Growth

by Davis Brand Capital on July 30, 2014 in strategic

Here’s your morning roundup of the biggest marketing, advertising and media industry news and happenings. STRONG TWITTER EARNINGS…

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These 3 Brands Are Doing Twitter Marketing Right

by Davis Brand Capital on July 28, 2014 in design

Twitter users: have you noticed a trend? Has anything about the way companies are tweeting these days caught…

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These 3 Brands Are Doing Twitter Marketing Right

by Davis Brand Capital on July 24, 2014 in design

Twitter users: have you noticed a trend? Has anything about the way companies are tweeting these days caught…

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The People Who Make Twitter Don’t Look Like The People Who Use Twitter

by Davis Brand Capital on July 24, 2014 in cultural

Twitter, the San Francisco-based company which makes a global information-sharing network, released workforce data to illustrate the company’s…

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How Facebook and Twitter are Mixing Branding and DR

by Davis Brand Capital on July 23, 2014 in strategic

For some, the allure of social media was that it offered a radically new way to build brands:…

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Propaganda Is the New Frontier for Fake Social Media Accounts

by Davis Brand Capital on July 23, 2014 in cultural

Fake social media accounts are spreading pro-Chinese propaganda on Twitter, disseminating upbeat news stories about the troubled regions…

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Is Twitter Trolling Making the Israel-Palestine Conflict Worse?

by Davis Brand Capital on July 22, 2014 in cultural

From hashtags praising Hitler to Facebook groups demanding ‘revenge’ on Gaza, the social mediasphere has reached a new…

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Twitter Inches Closer to E-Commerce With CardSpring Deal

by Davis Brand Capital on July 18, 2014 in economic

To get its commerce initiative off the ground, Twitter went shopping. The company on Thursday said it is…

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Israelis and Hamas Talk — on Twitter

by Davis Brand Capital on July 17, 2014 in cultural

When a former Israeli spy chief this week called for talks with Hamas, he probably wasn’t referring to…

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The Best (and Filthiest) Tweets About Airbnb’s New Logo

by Davis Brand Capital on July 17, 2014 in strategic

It’s barely been a few hours since Airbnb took the wraps off its new logo redesign, and it’s…

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How I Gained 68,000 Followers by Live-Tweeting

by Davis Brand Capital on July 16, 2014 in cultural

Live-tweeting is a fairly new phenomenon, but if you watch the news, sports, reality TV or the Oscars,…

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Facebook, Twitter Set Usage Records for World Cup Final

by Davis Brand Capital on July 14, 2014 in cultural

Less than 24 hours after the conclusion of the 2014 World Cup final, most of the world’s soccer…

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Publicly Shame Companies That Won’t Tell Us How Un-Diverse They Are

by Davis Brand Capital on July 10, 2014 in cultural

Google does it. So does Intel. But a significant number of major tech companies–including Apple, Twitter, and IBM–still…

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5 Tips for Incorporating Compelling Design Into Your Twitter Strategy

by Davis Brand Capital on July 10, 2014 in design

In the social media world, images are exploding. In October, Twitter improved its visual content game by bringing…

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Warner Bros. CMO On Live-Tweeting Shows, Measurement Woes, And TV Consolidation

by Davis Brand Capital on July 9, 2014 in cultural

Between TV industry consolidation, shifting American viewing habits, and the difficulty facing the old syndication business model, legacy…

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Brazil’s Crushing Defeat to Germany at the World Cup is Now the Most-Tweeted Sports Game Ever

by Davis Brand Capital on July 9, 2014 in cultural

The FIFA World Cup has just helped Twitter break its own record, again. The dramatic Brazil vs Germany…

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3 Things You Should Know About The Network Economy

by Davis Brand Capital on July 8, 2014 in economic

We’re living in an age of networks. Facebook, Twitter TWTR -2.66% and LinkedIn LNKD -2.57% have hundreds of…

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Will Brand Dollars Ever Come to App-Install Ads?

by Davis Brand Capital on July 7, 2014 in economic

Facebook and Twitter May Be Readying the Ad Format for Mobile Commerce

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Photography Exhibit Hosted On Twitter Unveils London’s Hidden Gems

by Davis Brand Capital on July 7, 2014 in design

Fashion photographer Nick Knight collaborated with American Express to host a real-time urban photography exhibit on Twitter.

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Social Media Fail to Live Up to Early Marketing Hype

by Davis Brand Capital on July 3, 2014 in strategic

Companies Refine Strategies to Stress Quality Over Quantity of Fans

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Raise Your ‘Hashflags': Twitter Reintroduces World Cup Hashtags

by Davis Brand Capital on June 11, 2014 in cultural

The hashflag has returned in all its emoji glory. An instant hit during the 2010 World Cup, Twitter…

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Twitter acquires Namo Media to boost its native ads offering

by Davis Brand Capital on June 5, 2014 in uncategorized

Twitter has acquired a number of startups recently, and the latest is a native mobile ad specialist called…

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Time for Brands to Build Their Own Social Sites

by Davis Brand Capital on June 3, 2014 in strategic

Social networks have grown rapidly and gained genuine market power in a world where social conversations have become…

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Is This the End of Twitter?

by Davis Brand Capital on May 30, 2014 in uncategorized

Is this the final station? Is Twitter’s failure to meet the expected number of users in 2014 an…

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Twitter Will Help Build A Learning Center For Homeless People Near Its Headquarters

by Davis Brand Capital on May 19, 2014 in uncategorized

Twitter and a nonprofit group called Compass Family Services are going to partner up to build a learning…

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The Hidden Hazards of Online Ads

by Davis Brand Capital on May 15, 2014 in uncategorized

A new report released Wednesday by the Senate Homeland Security Committee’s permanent subcommittee on investigations concluded that the…

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‘Your Story Is Your Strategy’ Says VC Who Backed Facebook And Twitter

by Davis Brand Capital on April 29, 2014 in uncategorized

Why are we doing this? Why does the problem need to be solved? Why should you join this…

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5 Famous First Tweets And What They Tell Us About Social Media Today

by Davis Brand Capital on April 25, 2014 in cultural

Last month, in honor of its eighth birthday, Twitter took a walk down memory lane. The network unveiled…

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A Viral Marketing Gag That Uses 3-D Printers and Rubber Chickens

by Davis Brand Capital on April 14, 2014 in uncategorized

When was the last time you talked about your favorite cracker on Twitter? It’s a dry subject and…

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How Big Brand Logos Lure Consumers (Infographic)

by Davis Brand Capital on March 20, 2014 in uncategorized

A brand’s logo has the power to hook and create a lasting connection with the consumer, and a…

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Can Twitter Help Publishers Reinvent Books?

by Davis Brand Capital on March 13, 2014 in strategic

Twitter’s 140 characters may seem limiting for authors, but the platform is using rich media, images, and experimental…

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Ellen’s Selfie Scores Oscar Gold for Samsung

by Davis Brand Capital on March 3, 2014 in cultural

Tops brand mentions across social, while Pepsi blows up Twitter

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Employees Are More Productive When They Can Tweet

by Davis Brand Capital on February 21, 2014 in strategic

Though it may seem counterintuitive, giving employees time to play around on their smartphones every day could actually…

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Twitter Testing Profile Redesign and Other News You Need to Know

by Davis Brand Capital on February 12, 2014 in uncategorized

Welcome to this morning’s edition of “First To Know,” a series in which we keep you updated on…

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Marc Jacobs Pop-Up Shop Takes Tweets, Instagrams for Payment

by Davis Brand Capital on February 7, 2014 in strategic

Marc Jacobs will open the doors to his Daisy fragrance pop-up store in Manhattan on Friday, but unlike…

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Coca-Cola’s Super Bowl Controversy Shows the Risks of Going Total Market

by Davis Brand Capital on February 7, 2014 in uncategorized

What possibly could be construed as offensive about “America the Beautiful” sung by a chorus of Americans? When…

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Sites I Visit Are Now Following Me on Twitter, and It’s Super Creepy

by Davis Brand Capital on February 5, 2014 in strategic

With retargeting, private browsing has public consequences.

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10 Super Bowl Ads Bound to Score (Or Fumble)

by Davis Brand Capital on January 28, 2014 in uncategorized

At their best, Super Bowl ads can redefine storytelling in fun and inventive ways. At their worst, they…

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10 Super Bowl Ads Bound to Score (Or Fumble)

by Davis Brand Capital on January 28, 2014 in uncategorized

At their best, Super Bowl ads can redefine storytelling in fun and inventive ways. At their worst, they…

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Pinterest, Twitter And Tumblr (Yes, Tumblr!) Are Starting To Steal Revenues From Facebook

by Davis Brand Capital on January 27, 2014 in uncategorized

No longer a novelty, social media is now driving huge increases in paying customers to retail sites, according…

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The 2 Teenagers Who Run the Wildly Popular Twitter Feed, @HistoryInPics

by Davis Brand Capital on January 23, 2014 in uncategorized

Meet Xavier Di Petta and Kyle Cameron, ages 17 and 19, whose ability to build a massive audience…

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Does Digital Media Advance the Political Process?

by Davis Brand Capital on January 23, 2014 in strategic

Between the massive shifts occurring today among marketers in the use of digital versus “traditional” media (i.e., television,…

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Social Media Mixology: Which Networks to Use Together

by Davis Brand Capital on December 23, 2013 in strategic

Being master of all the networks is a godly feat, but knowing how to use Tumblr to up…

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5 Biggest Social Media Lessons of 2013

by Davis Brand Capital on December 18, 2013 in uncategorized

It was a big year for social media. Twitter made its successful debut on the stock market while…

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Ad Age Survey: What Advertisers Really Think About Twitter

by Davis Brand Capital on December 13, 2013 in uncategorized

There’s little question that Twitter’s intial public offering in October was a success, but what about its ad…

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DiGiorno Pizza Live-Tweeted The Sound of Music, and It Was Very Tasty

by Davis Brand Capital on December 6, 2013 in strategic

On Thursday night, as millions tuned in to see Carrie Underwood ambitiously take on the role of Maria…

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What Twitter’s Expanded Images Mean for Clicks, Retweets, and Favorites

by Davis Brand Capital on November 25, 2013 in strategic

The changes to how Twitter displays images can make your tweets stand out. Here’s how to boost your…

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How Paid Advertising Is Working on Social Media

by Davis Brand Capital on November 19, 2013 in strategic

Social-media content has grabbed the spotlight in the last few years, as marketers figure out how to engage…

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Check Out the First Tweets Ever Sent By Nike, ESPN, Xbox, Coke and More

by Davis Brand Capital on November 7, 2013 in uncategorized

Twitter was founded in 2006, but for brands it all began in 2009 when a critical mass of…

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New York Stock Exchange Will Live Stream Twitter’s IPO

by Davis Brand Capital on November 7, 2013 in strategic

The New York Stock Exchange will live stream Twitter’s IPO on Thursday morning, the first time it has…

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Chinese Companies Scale the Great Firewall to Build Brands on Facebook, Twitter

by Davis Brand Capital on October 29, 2013 in strategic

But Marketers Are Stymied by Lack of Access and Limited Knowledge

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Growth Hack Your Way To Success, Like Facebook, Twitter, And Linkedin Did

by Davis Brand Capital on October 23, 2013 in strategic

Growth hacking–where engineering, product management, and marketing unite–is no longer a dark science. Can it work for your…

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Nielsen: Old School TV Reigns Supreme At 58% Of Ad Spend, Internet Display Up 27% In Q2

by Davis Brand Capital on October 22, 2013 in strategic

The research group’s quarterly Global AdView Pulse report shows that for all the evolution that we’ve seen in…

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The newsonomics of “Little Data,” data scientists, and conversion specialists

by Davis Brand Capital on October 21, 2013 in strategic

The world’s top newspaper companies are realizing they need to invest heavily in data analysis to maximize their…

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Twitter Follows Apple, Google & Facebook To Irish Holy Grail

by Davis Brand Capital on October 21, 2013 in strategic

Pre-IPO Twitter is trying to get in on Irish loopholes like Apple, Google, HP and Facebook before it’s…

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How Twitter’s New DM Will Impact Brand Marketing

by Davis Brand Capital on October 16, 2013 in strategic

As news broke that Twitter is rolling out a new option for its direct message (DM) feature, reactions…

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Get the Right People to Notice Your Ideas

by Davis Brand Capital on October 9, 2013 in uncategorized

It’s a common question: why bother to blog (or use other forms of social media) when it’s so…

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Why TV Execs are Still Skeptical of Twitter’s Power to Attract Eyeballs

by Davis Brand Capital on October 9, 2013 in uncategorized

On Monday, Nielsen unveiled its much-anticipated Twitter TV ratings, showing which television shows had the greatest reach on…

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One Publisher’s Social Media Strategy: Outright Rejection

by Davis Brand Capital on September 19, 2013 in strategic

Monocle Eschews Social Media, Says It’s No Worse Off Without It.

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Facebook hashtags said to have zero viral impact

by Davis Brand Capital on September 4, 2013 in strategic

While Twitter hashtags help drive exposure on the social network, new data shows that Facebook hashtags have the…

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Magic + Generosity = the brand crush

by Davis Brand Capital on August 12, 2013 in uncategorized

Crushes don’t last forever. You need to keep adding magic and generosity.

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Nielsen Study: Higher Tweet Volume Drives TV Tune-In 29% of the Time

by Davis Brand Capital on August 6, 2013 in strategic

It seems like common sense that an increase in tweets can drive an increase in live TV viewership,…

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How Twitter, Believe It Or Not, Can Make You A Better Writer

by Davis Brand Capital on August 1, 2013 in strategic

It’s about the compression and discipline that 140 characters imposes.

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10 Early-Adopter Brands That Are First to Try New Technology

by Davis Brand Capital on August 1, 2013 in strategic

You know your friends who are always first to tell you about some new social platform, who had…

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As Sharknado Hits Theaters, What We Can Learn From A Schlock Social Phenomenon

by Davis Brand Capital on July 31, 2013 in cultural

Cashing in on the social media sensation, Syfy and NCM Media Networks will release Sharknado in select theaters…

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Get Ready To See Lots Of Promoted Tweets During Tv Ads

by Davis Brand Capital on July 24, 2013 in strategic

Twitter is giving a big push to its TV ad targeting feature, which allows brands to send promoted…

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We Owe Everything to Digital

by Davis Brand Capital on July 11, 2013 in cultural

Digital technology has transformed our world, opening up and bringing the everyday to culture and heritage.

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Twitter Vs. Mainstream Media: Science Proves Which Breaks News Faster

by Davis Brand Capital on July 9, 2013 in strategic

The revolution will not be televised, but it might be tweeted. A new study shows that Twitter has…

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Email Is Crushing Twitter, Facebook for Selling Stuff Online

by Davis Brand Capital on July 1, 2013 in strategic

Despite the hype that inevitably clings to the newfangled, however, it’s relatively antique tech that appears to be…

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Trust Twitter For News? Yeah Right.

by Davis Brand Capital on June 25, 2013 in strategic

A new report on the consumption of Digital News from the Reuter’s Institute of Journalismin Paris, reveals that…

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How Vine Climbed to the Top of the Social Media Ladder

by Davis Brand Capital on June 20, 2013 in strategic

Owned by Twitter and launched in January, Vine is to short videos what Instagram is to snapshots: You…

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The Company Website Is Making a Comeback

by Davis Brand Capital on June 19, 2013 in strategic

The comeback is bolstered by new interlinks that make it increasingly easy for websites to suck in and…

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Managing Multiple Brands In Social

by Davis Brand Capital on June 11, 2013 in strategic

Social media has become an increasingly complex undertaking for large companies.

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Are Negative Twitter Messages Contagious?

by Davis Brand Capital on April 26, 2013 in strategic

Does a negative post on Twitter have infectious germs powerful enough to influence the behavior of tweeters? Maybe.…

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New Service Illustrates the Gorgeous Spiderweb of Retweets

by Davis Brand Capital on April 25, 2013 in uncategorized

Sometimes your most obscure tweet gets picked up by an equally obscure person. Now a new service lets…

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The One Function Twitter Desperately Needs

by Davis Brand Capital on April 23, 2013 in strategic

Twitter shouldn’t have to make sure everything crossing its servers is factual or true, but it is in…

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Boston: just another day in the news revolution

by Davis Brand Capital on April 19, 2013 in uncategorized

What does the Boston bombing tell us about how news is changing?

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Anonymous hacks North Korea’s Twitter and Flickr accounts

by Davis Brand Capital on April 4, 2013 in strategic

Citing the threat posed by the North Korean government, the “hacktivist” group defaced the country’s official Twitter and…

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The Nielsen Family is Dead

by Davis Brand Capital on March 19, 2013 in strategic

The new rules of the hyper-social, data-driven, actor-friendly, super-seductive platinum age of television.

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Will Facebook’s Changes Drive Away the Teen Crowd?

by Davis Brand Capital on March 15, 2013 in strategic

Is it possible that Facebook is getting ready to abandon the teen market to concentrate on the 18-49…

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5 Ways To Drive Social Advocacy For Your Business

by Davis Brand Capital on March 14, 2013 in strategic

What do a publishing giant, a women’s lingerie retailer, a kid-centric commerce subscription service and a nonprofit organization…

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Blacks and Hispanics Are More Likely Than Whites to Use Twitter

by Davis Brand Capital on March 6, 2013 in strategic

Graphic breakdown from Pew by age, gender, race

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Television’s Future Has a Social Soundtrack

by Davis Brand Capital on March 4, 2013 in strategic

Just in the United States, tens of millions of people are talking to each other as they watch…

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Want Google Glass? Tell Google How You’ll Use it

by Davis Brand Capital on February 20, 2013 in strategic

On Wednesday, the search giant launched an application contest to let regular people from all walks of life…

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Twitter and Amex to Let You Pay With a Hashtag

by Davis Brand Capital on February 12, 2013 in economic

Twitter is getting into e-commerce. It’s now possible to buy goods online in two steps by tweeting a…

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Watch as Vine becomes the next great news-gathering tool

by Davis Brand Capital on February 5, 2013 in strategic

Although few are talking about it, the new video app could be a perfect tool for citizen journalists,…

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Nielsen and Twitter Establish Social TV Rating

by Davis Brand Capital on December 18, 2012 in strategic

Nielsen, a leading global provider of information and insights into what consumers watch and buy, and Twitter today…

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The Social Commerce Attribution Problem: IBM Says Twitter Referred 0% Of Black Friday Traffic

by Davis Brand Capital on November 27, 2012 in strategic

Twitter and Facebook usually aren’t the last click before an ecommerce buy, but that doesn’t mean they didn’t…

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More interactive Tweets, in more than 2000 ways

by Davis Brand Capital on October 26, 2012 in strategic

Today there are more than 2,000 ways to bring more interactive and engaging Tweets to your stream ññ…

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The Politics of Social Networks

by Davis Brand Capital on October 16, 2012 in strategic

If you’re really looking for trouble, try posting something on Facebook about your political preferences! A study from…

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IBM Has Become a Publisher. Is It Any Good?

by Davis Brand Capital on October 15, 2012 in strategic

Since 2005, micro-blogging platforms like Facebook and Twitter have changed the medium in which IBM often communicates, but…

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Outsourcing Your Voice: Lessons For Brands

by Davis Brand Capital on August 23, 2012 in strategic

Who’s controlling your brand message? Recent high-profile Twitter blunders from Progressive Insurance and online store CelebBoutique underscore the…

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SEO Isn’t What You Think It Is

by Davis Brand Capital on August 17, 2012 in strategic

Marketers are buzzing from the aftershocks of Google’s recent most updates, code-named Panda and Penguin. Both the Panda…

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The Platform Ecosystem Wars: Rome Is Burning

by Davis Brand Capital on August 3, 2012 in strategic

There are common themes underlying the three major players struggles with how to grow revenue, particularly mobile revenue,…

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From Bots to Spimes: Emerging Technologies Offer Early Glimpse of Our A.I. Future

by Davis Brand Capital on August 1, 2012 in strategic

Web bots, the “internet of things”, machine learning and other converging technological advancements offer an early glimpse of…

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What If Teens Prefer Twitter to Facebook?

by Davis Brand Capital on July 11, 2012 in strategic

A member of my wife’s family and a few of her friends told me recently that they are…

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Why Social Media Will Reshape the 2012 Olympics

by Davis Brand Capital on July 9, 2012 in strategic

The 2012 Olympics in London are being touted by some as the world’s “first social Games.” While some…

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Some MLB All Stars Should Thank Twitter As Much As Talent

by Davis Brand Capital on July 6, 2012 in uncategorized

Texas Ranger outfielder Josh Hamilton got there because he deserves it. But please, three San Francisco Giants were…

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Morgan Stanley Expands Social Marketing on Twitter and LinkedIn

by Davis Brand Capital on June 25, 2012 in strategic

As Wall Street embraces the inevitable tide of social media, fiduciary responsibility is taking on new parameters. In…

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Twitter’s Hashtag Pages Could Be The New AOL Keywords ‘” But Better

by Davis Brand Capital on June 11, 2012 in strategic

Twitter made its most aggressive grab for TV marketing dollars, with the release of a TV ad during…

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Coffee Chain Prints The Daily News On Their Beverages Sleeves

by Davis Brand Capital on June 8, 2012 in design

Canadian franchise Tim Horton is pairing fresh coffee with fresh news in the UAE. Recognizing the parallels between…

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Twitter Rebrands, Modifies Logo: Social network drops text for iconic bird image

by Davis Brand Capital on June 6, 2012 in uncategorized

Behold, the Twitter rebranding. Starting today, there will be no more logo text or the lowercase ‘t’ that…

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Viacom to Give Pepsi a Digital Boost With #LiveForNow Campaign

by Davis Brand Capital on June 6, 2012 in strategic

Pepsi’s celebrity-infused “Live for Now” global ad campaign, which launched May 7, will get digital boost this summer…

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Meet Signal, the Instagram of Citizen Journalism

by Davis Brand Capital on May 3, 2012 in strategic

What do you get when you combine a photo-sharing mobile platform like Instagram with more geo-location awareness and…

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Bing Strips Down Results Page To Make Google Look Like “Search Overload”

by Davis Brand Capital on May 2, 2012 in strategic

While Google keeps cramming its search results pages full of tools and social content, today Bing confirmed with…

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Tumblr’s Tough Road to Media Company

by Davis Brand Capital on April 19, 2012 in strategic

It can be a bit comical when tech companies inch their way into media. They usually do so…

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Men Are From Google+, Women Are From Pinterest [Infographic]

by Davis Brand Capital on April 13, 2012 in strategic

Two out of every three adults who are online use social media. That’s amazing. It truly is. Wonder…

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Warning, Executives: Avoid Social Media at Your Peril

by Davis Brand Capital on April 9, 2012 in uncategorized

For my daughter, and my assistant, and other people I know in their 20s and 30s, using social…

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Social media keeps ski resorts from exaggerating snowfall

by Davis Brand Capital on April 3, 2012 in strategic

The era of social media is bringing more transparency to ski resorts’ daily snow reports, with skiers and…

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Local TV Goes Social

by Davis Brand Capital on March 28, 2012 in strategic

Local TV stations are using social media to extend their coverage and conversations with viewers. They’re also working…

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Mascots Are Brands’ Best Social-Media Accessories

by Davis Brand Capital on March 27, 2012 in uncategorized

Brand mascots are rebounding as marketers redeploy old characters in new ways, create fresh ones from scratch and…

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Tweet-A-Beer Lets You Buy Drinks for Twitter Pals

by Davis Brand Capital on March 9, 2012 in strategic

Buying someone a drink in person is a nice gesture, but buying someone a drink via Twitter is,…

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Rules For the Social Era

by Davis Brand Capital on February 15, 2012 in uncategorized

Facebook, KickStarter, Kiva, Twitter, and other companies thriving in the social era are operating by the rules of…

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UK Supreme Court Now Accepts Official Requests Via Twitter

by Davis Brand Capital on February 10, 2012 in strategic

The Supreme Court in the United Kingdom announced this week that it would accept freedom of information (FOI)…

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Bitly Fights for Social Analytics With Weapons-Grade Math

by Davis Brand Capital on February 9, 2012 in strategic

Bitly shortens URLs on web services like Twitter where space is at a premium. But nowadays, it’s also…

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BBC, Sky News and CNN Grapple With Twitter Rules

by Davis Brand Capital on February 9, 2012 in strategic

The BBC, Sky News and CNN are trying to figure out how to make Twitter play nicely with…

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Three Lessons for Social TV

by Davis Brand Capital on February 8, 2012 in strategic

You may have noticed something was missing throughout the nation’s most social sporting event of the year. The…

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Facebook Cites Google+ With Mobile Shift Among Potential Risks

by Davis Brand Capital on February 2, 2012 in strategic

Facebook Inc., the social network that filed for an initial public offering yesterday, listed rivalry with Google Inc.,…

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How to Sound Smart During the Big Game

by Davis Brand Capital on February 2, 2012 in strategic

Because you work in advertising or media, a little more is expected of you when it comes to…

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77% Of CMOs Unsure Where To Reach Consumer

by Davis Brand Capital on February 1, 2012 in strategic

While most companies are all over Facebook and Twitter, CMOs confess they are at sixes and sevens with…

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Puma Takes to The High Seas For Social Trials

by Davis Brand Capital on January 31, 2012 in strategic

Puma can’t yet legally discuss its Olympics marketing strategy, according to Remi Carlioz, the company’s head of digital…

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Privacy Debate: Google Cannot Opt Out of New Brand Damage

by Davis Brand Capital on January 25, 2012 in uncategorized

It was a move many saw coming, eventually. Turns out, eventually was Tuesday. That’s the day Google amended…

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The Twitter-Google Chess Match

by Davis Brand Capital on January 9, 2012 in strategic

The acquisition of Twitter by Google is the ultimate strategic buyout. We know that Twitter turned down a…

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What Do Social Media Influencers Do That You Don’t (but Could)

by Davis Brand Capital on January 4, 2012 in strategic

The differences between social media influencers and the online strategies of other groups are so marked that it…

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How Toyota Used Social Media To “Digg” Itself Out of a PR Nightmare

by Davis Brand Capital on September 6, 2011 in strategic

In January 2010, Toyota faced a nightmare situation for any brand, but particularly for one that staked its…

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Twitter Co-Founders’ New Startup: Lift

by Davis Brand Capital on August 25, 2011 in strategic

Twitter co-founders Evan Williams and Biz Stone have revealed their much-awaited next project since leaving Twitter and relaunching…

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Percolate: The Microblogging Platform Where Tumblr And Twitter Go To Hang Out

by Davis Brand Capital on July 8, 2011 in cultural

The startup, currently in its “double secret alpha” version, taps into your RSS and Twitter feeds, culls content…

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Social Networks Will Change Product Innovation

by Davis Brand Capital on March 21, 2011 in strategic

Much is being written about the impact that new communication technologies and channels (blogs, Facebook, Twitter, YouTube) have…

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Coca-Cola Wraps Largest Social-Media Project Ever

by Davis Brand Capital on January 3, 2011 in strategic

On Jan. 1, 2010, armed with laptops, video cameras, smartphones and plenty of other gadgetry, the three 20-somethings…

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Why You Should Start a Company in… St. Louis

by Davis Brand Capital on November 24, 2010 in uncategorized

Jack Dorsey, the Twitter co-founder, calls St. Louis his hometown. So does uber-VC John Doerr of Kleiner, Perkins,…

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Who’s Really Innovative?

by Davis Brand Capital on November 23, 2010 in design

If you were compiling a list of the world’s most innovative companies, which businesses would top your list?

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I Want My Twitter TV!

by Davis Brand Capital on November 23, 2010 in uncategorized

Why everyone — CNN, MTV, Conan, and even Google — is tweeting about the future of interactive entertainment.

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Global internet trends you should know: From the Meeker Files

by Davis Brand Capital on November 22, 2010 in uncategorized

“Queen of the Net” and acclaimed web analyst Mary Meeker delivered one of her landmark presentations on worldwide…

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How Does a Brand Become a Thought Leader?

by Davis Brand Capital on November 17, 2010 in strategic

Which corporate brands are the world’s most influential? Each year we at TLG try to answer that question…

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How I Did It: Best Buy’s CEO on Learning to Love Social Media

by Davis Brand Capital on November 16, 2010 in strategic

I was on an overseas business trip early this year when my phone began ringing at 4 AM.…

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Tweeting to Sell Cars

by Davis Brand Capital on November 15, 2010 in strategic

Car companies have long tapped high-profile celebrities to spread word of mouth about new cars by test driving…

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Starbucks, Your Digital Neighborhood?

by Davis Brand Capital on October 28, 2010 in strategic

Starbucks has changed a lot in the last six months, at least in the digital world. First, they…

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Square Peg, No Hole

by Davis Brand Capital on October 25, 2010 in strategic

There’s been lots of talk this year about using advertising to “monetize” social media tech like Facebook and…

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Small Change

by Davis Brand Capital on September 28, 2010 in strategic

Why the revolution will not be tweeted.

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‘New Twitter’ Shows the Web Isn’t Dead

by Davis Brand Capital on September 17, 2010 in uncategorized

If the Web is dead, nobody told Twitter. Just last month, Wired magazine controversially claimed that the Web…

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At Twitter, a Web Site Is Revamped and Simplified

by Davis Brand Capital on September 15, 2010 in strategic

Twitter unveiled a new Web site on Tuesday that it hopes will be user friendly. The redesigned site,…

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The Next 5 Years in Social Media

by Davis Brand Capital on September 8, 2010 in cultural

Over the last five years, social media has evolved from a handful of communities that existed solely in…

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The Next 5 Years in Social Media

by Davis Brand Capital on September 8, 2010 in cultural

Over the last five years, social media has evolved from a handful of communities that existed solely in…

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Why “The Conversation” Isn’t Necessarily a Conversation.

by Davis Brand Capital on September 2, 2010 in strategic

Most weekday mornings are fairly predictable: I make a pot of coffee; I walk the dogs with my…

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Finding Humanity In The Machine

by Davis Brand Capital on August 31, 2010 in cultural

Writer and artist Jonathan Harris laments about the lack of humanness on the internet, blaming online tools and…

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Do We Still Need Websites?

by Davis Brand Capital on August 11, 2010 in uncategorized

So with all this relentless talk about Twitter accounts, Facebook fan pages and cool new apps, I have…

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The Web Means the End of Forgetting

by Davis Brand Capital on July 21, 2010 in uncategorized

When historians of the future look back on the perils of the early digital age, Stacy Snyder may…

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Forrester: If You Think Social Media Marketing is Worthless, You’re Doing it Wrong

by Davis Brand Capital on July 19, 2010 in strategic

Has your company spent seemingly countless hours tweeting on Twitter, networking on Facebook and writing the company blog?…

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Twitter, Twitter, Little Stars

by Davis Brand Capital on July 16, 2010 in strategic

As customers make or break brands online, companies rush to hire social media directors…and figure out what they…

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The Team Who Made Old Spice Smell Good Again Reveals What’s Behind Mustafa’s Towel

by Davis Brand Capital on July 15, 2010 in uncategorized

One of the modern Holy Grails of advertising is to translate a successful TV campaign into a monster…

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Abbreviated Meaning

by Davis Brand Capital on July 15, 2010 in uncategorized

When did brevity become a synonym for clarity or truth? For most of human history, it was the…

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Are Your Ears Burning? In Social Networks, One-Third of Consumers Talk Brands Every Week

by Davis Brand Capital on July 6, 2010 in uncategorized

Social media didn’t invent conversations, it provided us with tools to surface and organize them. Conversations about brands…

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The World Cup of Social Media

by Davis Brand Capital on July 1, 2010 in uncategorized

I’ll never forget attending my first World Cup game. It was back in 1994 and took place in…

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Food Brands Get Sociable on Facebook and Twitter

by Davis Brand Capital on July 1, 2010 in strategic

The number of advertisers with presences in the social media like Facebook, Twitter and YouTube are increasing faster…

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Exclusive: Discussing the Future of Facebook and the Facebook Ecosystem with CEO Mark Zuckerberg

by Davis Brand Capital on June 23, 2010 in strategic

There’s no shortage of big initiatives going on at Facebook these days. We sat down with Facebook CEO…

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Why Twitter’s New Ads are Ingenious

by Davis Brand Capital on June 18, 2010 in strategic

Twitter this week began testing a new type of advertising: “Promoted Trends.” Under the new system, brands can…

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Why a Museum Is the UK’s Top Brand on Twitter

by Davis Brand Capital on June 15, 2010 in strategic

Last week we looked a ranking of the top ten brands on Facebook globally, based on the number…

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Pepsi Community Effort Finds Fans on Social Nets

by Davis Brand Capital on June 9, 2010 in strategic

Pepsi’s social media-backed community change effort, dubbed “Refresh Project,” is off to a good start. So far, the…

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The Situationally Aware Business

by Davis Brand Capital on June 3, 2010 in strategic

All of these are disconnected events; a Polaroid snapshot of our psychology at a single moment in time.…

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The British Airways Strike, the Union Boss and Twitter

by Davis Brand Capital on May 28, 2010 in strategic

British Airways cabin crew are on strike for the second of what could be a number of strikes…

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The British Airways Strike, the Union Boss and Twitter

by Davis Brand Capital on May 28, 2010 in strategic

British Airways cabin crew are on strike for the second of what could be a number of strikes…

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We Are The Champions

by Davis Brand Capital on May 27, 2010 in strategic

Social Media marketing is not new nor is it widely established or even understood. However in 2010, it…

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We Are The Champions

by Davis Brand Capital on May 27, 2010 in strategic

Social Media marketing is not new nor is it widely established or even understood. However in 2010, it…

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The Pocket Guide to Defensive Branding

by Davis Brand Capital on May 14, 2010 in uncategorized

Defensive branding is protecting and defending brand equity and reputation in an increasingly consumer-driven environment. Think media planning…

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Sonos: A Tale of Woofers and Tweeters

by Teri A. Schindler on May 3, 2010 in strategic

We spend a lot of time with clients talking about different communication platforms, the best content for each…

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The Art of Editing: The New Old Skills for a Curated Life

by Davis Brand Capital on April 29, 2010 in uncategorized

As the Information Age barrels forward, a new role has emerged. While new platforms-from Facebook to Twitter to…

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How Europeans Engage With Social Media

by Davis Brand Capital on April 27, 2010 in uncategorized

You seemingly can’t live without social media these days, or at least, that is what many in our…

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