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Mastercard’s Forward Thinking Strategy

by Davis Brand Capital on August 5, 2016 in strategic

Mastercard recently lost a capital letter and redesigned its iconic, two-tone logo.

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From Browse to Buy: How to Use Videos at Every Stage of the Customer Journey

by Davis Brand Capital on May 11, 2016 in strategic

Picture this: Summer is coming and Suzy is on the hunt for a cool new pair of shades.…

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The Economic Essentials of Digital Strategy

by Davis Brand Capital on May 5, 2016 in economic

In July 2015, during the championship round of the World Surf League’s J-Bay Open, in South Africa, a…

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Designing the Machines That Will Design Strategy

by Davis Brand Capital on April 18, 2016 in design

AlphaGo caused a stir by defeating 18-time world champion Lee Sedol in Go, a game thought to be impenetrable by AI…

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Don’t Draft a Digital Strategy Just Because Everyone Else Is

by Davis Brand Capital on March 18, 2016 in strategic

When the CEO of GE announces that it will become a digital industrial enterprise and the CEO of Citigroup…

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The Economic Essentials of Digital Strategy

by Davis Brand Capital on March 16, 2016 in strategic

In July 2015, during the championship round of the World Surf League’s J-Bay Open, in South Africa, a…

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How American Apparel Is Rebuilding Its Brand With More Sizes, New Styles and Fresh Marketing

by Davis Brand Capital on March 16, 2016 in strategic

American Apparel, the Los Angeles-based clothing retailer known for its risqué advertising, has been through some tumultuous times.…

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The Other Disruption

by Davis Brand Capital on March 15, 2016 in strategic

Since Clayton Christensen published The Innovator’s Dilemma, in 1997, management scholars have focused on innovations that disrupt customer…

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How to Design a Winning Business Model

by Davis Brand Capital on March 11, 2016 in strategic

Strategy has been the primary building block of competitiveness over the past three decades, but in the future,…

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With a New Campaign Aimed at Millennials, Clarins is Finally Going Big on Digital

by Davis Brand Capital on February 22, 2016 in strategic

Barring the occasional banner ad or digital takeover, skincare brand Clarins has been conspicuously absent on digital. But…

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Strategy and Execution Are the Same Thing

by Davis Brand Capital on January 13, 2016 in strategic

In a recent article, Paul Leinwand, Cesare Mainardi, and Art Kleiner presented some survey findings underscoring the well-established…

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‘NYT’ Doubles Down On Digital

by Davis Brand Capital on October 9, 2015 in strategic

As it looks to the future, The New York Times is focused firmly on mobile devices and social…

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How Smart, Connected Products Are Transforming Companies

by Davis Brand Capital on September 14, 2015 in strategic

The evolution of products into intelligent, connected devices—which are increasingly embedded in broader systems—is radically reshaping companies and…

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McDonalds is Making a Big Change to the McMuffin

by Davis Brand Capital on September 1, 2015 in strategic

McDonald’s is going to make McMuffins with real butter. Instead of using liquid margarine, CNBC reports that McDonald’s is…

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Apple’s Ad Blockers Rile Publishers

by Davis Brand Capital on August 31, 2015 in strategic

Apple Inc.’s move to make it easier to block ads on iPhones and iPads is troubling publishers and heightening…

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Effective CMO Leaders Embrace The Fact They Can’t Do It All

by Davis Brand Capital on June 4, 2015 in strategic

CMOs are awash in data and tools for analyzing it. In fact, the “science” is, in part, a…

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15 Mind-Blowing Stats About Customer Centricity

by Davis Brand Capital on May 12, 2015 in strategic

Last month’s article about customer centricity here on CMO.com described it as “a mind-set that companies need to adopt…

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Seven Steps for Addressing Postmerger Cultural Issues

by Davis Brand Capital on April 3, 2015 in cultural

Culture has emerged as one of the major barriers to effective M&A integrations. In one study, culture was…

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What Is “Design Fixation,” And How Can You Stop It?

by Davis Brand Capital on April 1, 2015 in design

Sometimes, your first idea is not your best one. But you might fixate on it, especially if the…

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Defining Strategy, Implementation, and Execution

by Davis Brand Capital on March 31, 2015 in strategic

It is striking how much confusion there is between strategy, implementation, and execution. Is “strategy” a matter of making…

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Tina Fey and Amy Poehler Explain Their Hosting Strategy for Sunday’s Golden Globes

by Davis Brand Capital on January 9, 2015 in cultural

Tina Fey and Amy Poehler lay out their hosting strategies for this year’s Golden Globes in this blooper-reel-style…

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Two Keys To Unlocking The Profitability In Thought Leadership

by Davis Brand Capital on September 22, 2014 in economic

“Thought leadership initiatives are rapidly becoming a standard in today’s marketing-driven world,” believes Hannah Shaw Grove, an expert…

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How to Build a Massive YouTube Following – – With a Message

by Davis Brand Capital on September 19, 2014 in strategic

Tyler Oakley doesn’t just want to entertain his 5 million YouTube subscribers. He wants them to care about…

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How Bob Marley’s Son Learned From Failure And Started A Multi-Million Dollar Coffee Company

by Davis Brand Capital on August 22, 2014 in economic

When he observed that Starbucks was buying coffee from the country, he had an idea. “I’m like, wait…

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Twitter Faces Free-Speech Dilemma

by Davis Brand Capital on August 22, 2014 in strategic

Twitter Inc. this week appeared to be taking its most aggressive steps ever to scrub sensitive content from…

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The Rise Of The Unicorns — Why Marketing Technologists Will Rule Modern Marketing

by Davis Brand Capital on August 22, 2014 in strategic

This week in Boston the first MarTech conference was held to encourage and support the increasingly important but…

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Luxury Goods Are a Tougher Sell Now in China

by Davis Brand Capital on August 21, 2014 in cultural

The playbook for selling luxury goods in China is changing fast as marketers deal with challenges ranging from…

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General Electric’s Earnings Reflect a Transformative Strategy

by Davis Brand Capital on July 18, 2014 in economic

General Electric reported second-quarter results on Friday that reflected its steady return to its industrial roots, and the…

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Quick Chat: Eamonn Kelly, CMO, Deloitte’s Strategy And Operations Practice

by Davis Brand Capital on July 11, 2014 in strategic

By 2020, the global middle class is expected to number 3.2 billion, up from 1.8 billion a decade…

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5 Tips for Incorporating Compelling Design Into Your Twitter Strategy

by Davis Brand Capital on July 10, 2014 in design

In the social media world, images are exploding. In October, Twitter improved its visual content game by bringing…

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Marketing ROI: The Man, The Myth, The Legend

by Davis Brand Capital on June 17, 2014 in uncategorized

There may not be a CEO or entrepreneur on the planet that doesn’t smile just a little bit…

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Too Much Of A Good Thing: Managing Priorities When Opportunity Abounds

by Davis Brand Capital on June 2, 2014 in uncategorized

Our world is full of opportunity, a fact only too readily recognized by entrepreneurs. As opportunity forms the…

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Amazon Lets You Add Products to Your Shopping Cart via Twitter

by Davis Brand Capital on May 5, 2014 in strategic

Amazon and Twitter on Monday introduced a feature that lets you add items to your Amazon shopping cart…

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6 Key Steps To Customer-Centric Modern Marketing

by Davis Brand Capital on May 5, 2014 in strategic

Becoming customer centric isn’t just a state of mind. It means learning new skills, so that you can…

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Meat Subscription Box brings farm fresh cuts to your table

by Davis Brand Capital on May 2, 2014 in strategic

AgLocal started out as a marketplace for farmers and Michelin star chefs from around the world to link…

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We Are One: The LA Clippers’ Deft Content Strategy Saves the Game

by Davis Brand Capital on May 2, 2014 in strategic

Whoever takes over, this much is clear: The Clippers—and the NBA—are ready to move on, and swiftly at…

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Coke Launches Socially Responsible Water Brand in China

by Davis Brand Capital on May 1, 2014 in strategic

Coca-Cola is launching a socially responsible bottled-water brand in China that will fund projects to bring clean drinking…

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How We Built a New Company Culture

by Davis Brand Capital on May 1, 2014 in strategic

Anyone can write down words, call them values, and incur no change. Something has to be done to…

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‘Your Story Is Your Strategy’ Says VC Who Backed Facebook And Twitter

by Davis Brand Capital on April 29, 2014 in uncategorized

Why are we doing this? Why does the problem need to be solved? Why should you join this…

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How to Execute a 15-Word Strategy Statement

by Davis Brand Capital on April 29, 2014 in uncategorized

There is no shortage of stories and anecdotes to illustrate how the best strategies can nearly always be…

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The Finish Line For Digital Marketing Does Not Exist

by Davis Brand Capital on April 17, 2014 in strategic

Marketers are uncomfortable because they can’t see the finish line, which motivates some and scares most. But they…

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Leadership Lesson: Keeping Strategic Focus In A Changing Environment

by Davis Brand Capital on April 14, 2014 in uncategorized

It is easy to say “we are customer focused” and overlook subtle changes in consumer demand, or to…

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Six Reasons Why You Don’t Want To Start With An Idea But With A Market Need Instead

by Davis Brand Capital on March 19, 2014 in strategic

Tempting though it may be, don’t start with a blank piece of paper when you contemplating creating something…

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6 Brand Strategies Most CMOs Fail To Execute

by Davis Brand Capital on March 10, 2014 in strategic

The ground rules for branding are rapidly evolving. Social media, content marketing, the younger generation, second screening, thought-leadership…

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How Do You Get People to Pay for Content?

by Davis Brand Capital on March 7, 2014 in uncategorized

Today, rather than paying for a daily newspaper, most people get their news for free online and many…

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Microsoft Rebooting Its Marketing System

by Davis Brand Capital on March 4, 2014 in strategic

CEO Satya Nadella rolled out a new version of Microsoft’s marketing OS yesterday, announcing in a memo that…

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This Is How Leading Consumer Brands Are Winning With Content

by Davis Brand Capital on February 26, 2014 in uncategorized

Just a few years ago, consumer packaged goods brands didn’t know what success in a new world powered…

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Six Ways To Become A Brand Leader

by Davis Brand Capital on February 12, 2014 in uncategorized

Building a brand is best achieved by developing a reputation in the community for having expert knowledge within…

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The First Strategic Question Every Business Must Ask

by Davis Brand Capital on February 6, 2014 in strategic

What business are you in? It seems like a straightforward question, and one that should take no time…

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General Mills Transforms Its Convenience & Foodservice Division

by Davis Brand Capital on January 17, 2014 in uncategorized

Over the past five years, General Mills has transformed its lesser-known $2-billion Convenience & Foodservice division, bringing more…

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With Stunning New Stores, Starbucks Has a New Design Strategy: Act Local

by Davis Brand Capital on January 9, 2014 in strategic

“What you don’t want is a customer walking into a store in downtown Seattle, walking into a store…

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The Year in Brand: Strategic

by Davis Brand Capital on December 17, 2013 in davis-brand-brief

Brand as Platform “User experience” no longer belongs just to tech companies. It now drives brand strategies all…

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Top CEOs Agree: Let Customers Drive Your Business Strategy, Break Down Silos, And Be Entrepreneurial

by Davis Brand Capital on December 17, 2013 in uncategorized

As we travel through untrodden territories of our digital new world, the old platitude “The only constant is…

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8 Tips For Planning Your Small Business’ 2014 Marketing Strategy

by Davis Brand Capital on December 9, 2013 in strategic

While the holiday season is undoubtedly a busy period for small business owners, it’s important to set aside…

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When Marketing Is Strategy

by Davis Brand Capital on November 22, 2013 in uncategorized

The strategic question that drives business today is not “What else can we make?” but “What else can…

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How Chinese Companies Can Develop Global Brands

by Davis Brand Capital on November 20, 2013 in uncategorized

To many skeptical consumers in developed markets, Brand China still means lower quality. As has been the case…

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A New Model for Innovation in Big Companies

by Davis Brand Capital on November 19, 2013 in uncategorized

It seems we’re all racing to get more entrepreneurial. Increasing creativity and innovation is not only on the…

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Email marketing: Think inside the new inbox

by Davis Brand Capital on November 19, 2013 in strategic

Marketing investments in new channels are certainly necessary, as companies learn to master omni-channel marketing. But marketers should…

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What’s Missing From Your “Growth Hacking” Strategy

by Davis Brand Capital on November 14, 2013 in strategic

Growth hacking is sexy these days: surrounded with hype but often misunderstood. Most people equate it with viral…

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What Strategists Can Learn from Architecture

by Davis Brand Capital on November 13, 2013 in strategic

Managers routinely claim that their strategic planning process creates large, detailed documents, but often little else. It’s as…

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Why Ad Agencies Aren’t Going Away Anytime Soon

by Davis Brand Capital on November 6, 2013 in uncategorized

Shops Can Provide a Critical Objectivity That Marketers Are Incapable Of

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Why Sales and Marketing Don’t Get Along

by Davis Brand Capital on November 4, 2013 in uncategorized

Sales teams and marketing teams pursue a common objective: create customer value and drive company results. But sales…

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SEO & Social Media Alignment

by Davis Brand Capital on October 25, 2013 in uncategorized

Traditionally, SEO has focused on content, website architecture and linking. These areas of focus are still critical, but…

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How Strategic Are You?

by Davis Brand Capital on October 23, 2013 in strategic

Few things are more important for a leader than the ability to formulate and implement strategy. Not only…

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Get the Right People to Notice Your Ideas

by Davis Brand Capital on October 9, 2013 in uncategorized

It’s a common question: why bother to blog (or use other forms of social media) when it’s so…

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How To Build An Effective Social Marketing Strategy

by Davis Brand Capital on October 7, 2013 in strategic

The basic function of marketing promotion has changed. It is no longer enough to simply grab attention, you…

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Just Make a Decision Already

by Davis Brand Capital on October 4, 2013 in uncategorized

Strategic decisiveness is one of the most vital success attributes for leaders in every position and every industry,…

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Everyone Wants In on Content, But What’s the Best Approach?

by Davis Brand Capital on September 24, 2013 in strategic

Marketers Left to Sift Through Flurry of Options as Agencies, Talent Houses, Productions Studios Look for a Piece…

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How To Build a High-Performing Digital Team

by Davis Brand Capital on August 21, 2013 in strategic

Digital skills are in high demand and short supply. But first things first — how do you define…

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If You Want to Raise Prices, Tell a Better Story

by Davis Brand Capital on July 31, 2013 in strategic

Ask a CEO if they want to spend a pile of money on an analysis of their company’s…

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Rewards-Based Mobile Ads Perform Best, Per Study

by Davis Brand Capital on June 17, 2013 in strategic

Data shows that consumers demand value

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How Advertisers Can Maximize Mobile Conversions

by Davis Brand Capital on June 12, 2013 in strategic

In the beginning, mobile advertising was all about conversions. Remember QR codes? Vouchers? What got people excited about…

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The Digital Mindset: The Future Of Finance

by Davis Brand Capital on March 28, 2013 in strategic

To be competitive, financial services providers must look to embrace new technologies and find innovative ways to cater…

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Corporate Strategy Is a Fool’s Errand

by Davis Brand Capital on March 20, 2013 in strategic

Most corporations consist of multiple divisions, which set their own strategy (what we generally refer to as “business…

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The Hidden Benefits of Social Media Marketing Why Your Strategy May Be Working Better Than You Think

by Davis Brand Capital on March 12, 2013 in strategic

If you’re feeling a bit skeptical about social media marketing and whether or not it’s worth the effort,…

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The Hidden Benefits of Social Media Marketing Why Your Strategy May Be Working Better Than You Think

by Davis Brand Capital on March 12, 2013 in strategic

If you’re feeling a bit skeptical about social media marketing and whether or not it’s worth the effort,…

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J.C. Penney Desperately Needs a Strategy

by Davis Brand Capital on March 11, 2013 in strategic

J.C. Penney’s disastrous 4th quarter 2012 loss of $2.51 per share, which capped off a year with a…

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Graphic Design Criticism as a Spectator Sport

by Davis Brand Capital on March 4, 2013 in strategic

What was the purpose? What was the process? Whose ends were being served? How should we judge success?…

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The Most Common B-to-B Social Media Question (And the Answer)

by Davis Brand Capital on February 21, 2013 in strategic

The most common question B-to-B marketers ask me is: “How do I use social media to get more…

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Seven Simple Steps to Sell More Mobile Advertising

by Davis Brand Capital on February 20, 2013 in strategic

Advertisers always knew there would come a time when budgets would need to shift to mobile to keep…

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Want Google Glass? Tell Google How You’ll Use it

by Davis Brand Capital on February 20, 2013 in strategic

On Wednesday, the search giant launched an application contest to let regular people from all walks of life…

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Panera Bread Doubles Digital Spend From Last Year

by Davis Brand Capital on February 20, 2013 in strategic

This week Panera Bread launched its largest campaign to date, which includes an increase in digital spending of…

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Steve Blank on Why Big Companies Can’t Innovate

by Davis Brand Capital on February 19, 2013 in uncategorized

What’s striking about Fast Company’s 2013 list of the world’s 50 most innovative companies is the relative absence…

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Social Interactions Affect Brand Perception

by Davis Brand Capital on February 19, 2013 in strategic

If brands want to improve their customer perception, having a well-rounded social communications practice that serves both as…

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Bill Gates: Microsoft is Not Doing Enough to Innovate

by Davis Brand Capital on February 19, 2013 in strategic

Microsoft’s co-founder and current chairman Bill Gates praised the company’s investments in Windows 8 and Bing, but said…

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What’s Your 4G Marketing Plan – Interruption or Disruption?

by Davis Brand Capital on February 15, 2013 in strategic

All agencies think innovation = digital. As a result, we’re not seeing genuine innovation; instead we’re seeing more…

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Dealers Must Adapt To Mobile Millennials

by Davis Brand Capital on February 15, 2013 in strategic

Unfortunately, a lot of dealerships subscribe to the old-school philosophy: if research starts online, consideration and choice still…

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Think Like The Competition

by Davis Brand Capital on February 15, 2013 in strategic

A focus on customer insights is a good thing — but when marketing organizations fail to anticipate competitors’…

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A Unique Approach to Marketing Coca-Cola in Hong Kong

by Davis Brand Capital on February 14, 2013 in strategic

Coca-Cola China’s TV ad for the Hong Kong market invited viewers to use their smartphones to “chok” bottle…

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Your Innovation Problem Is Really a Leadership Problem

by Davis Brand Capital on February 13, 2013 in strategic

Large companies like IBM, Syngenta, Procter & Gamble, 3M, and Unilever show that innovation can be a repeatable…

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Nike CEO Mark Parker On His Company’s Digital Future: Body-Controlled Music, Color-Coded Heart Rates

by Davis Brand Capital on February 13, 2013 in uncategorized

“Nike has broken out of apparel and into tech, data, and services, which is so hard for any…

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Is Your Content Authentic? Three Ways To Keep It Real

by Davis Brand Capital on February 13, 2013 in strategic

Content marketing is a hot topic among CMOs, and I see it as one of the primary factors…

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Brand Messaging Focused Only on Women Is Stuck in the Past

by Davis Brand Capital on February 12, 2013 in strategic

Dozens of studies have searched in vain for the equivalent rethink of gender stereotypes in advertising. In a…

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Samsung’s Open Innovation Center aims at startup innovation

by Davis Brand Capital on February 12, 2013 in strategic

Samsung yesterday announced the launch of a new Open Innovation Center in Silicon Valley that aims at connecting…

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We’re Marketers, Not Soldiers: How Combative Competition Is Killing Creativity

by Davis Brand Capital on February 11, 2013 in strategic

Is it not ironic that we call customers “targets” and seek to engineer their empathy in “war rooms?”…

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Marketing’s Push-Pull Problem

by Davis Brand Capital on February 11, 2013 in strategic

Marketers in many industries have a “push-pull” problem: They spend a lot of time devising ways to pull…

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Hearst Is Revamping All Of Its Online Magazines With A Responsive, Personalized Design

by Davis Brand Capital on February 11, 2013 in strategic

Over the next few months, all of Hearst Digital Media’s titles are getting a new look. The new…

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Online Mag Wages War on Modern Culture

by Davis Brand Capital on February 8, 2013 in strategic

With nothing more than carefully selected images and a few poignant words the mysterious man known as Steve…

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From Zappos: 4 Simple Hacks To Foster Office Collaboration

by Davis Brand Capital on February 8, 2013 in strategic

Zappos founder Tony Hsieh has added three Cs: collision, community, and co-learning. Hsieh’s big bet is that exposing…

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Beware the Big Errors of ‘Big Data’

by Davis Brand Capital on February 8, 2013 in strategic

We’re more fooled by noise than ever before, and it’s because of a nasty phenomenon called “big data.”…

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Emotional Engagement: Where Brands Strike Gold. And Make Money

by Davis Brand Capital on February 7, 2013 in strategic

According to 39,000 consumers, 18 to 65 years of age, drawn from the nine US Census Regions, who…

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The 3 Ways Innovation Is Changing (And How To Adapt Fast)

by Davis Brand Capital on February 7, 2013 in strategic

I think there are 3 key shifts going on and each requires a different response from innovation leaders…

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How The Social Sector Can Better Use Data

by Davis Brand Capital on February 6, 2013 in strategic

While for-profit companies and governments are able to engage in “building a smarter planet” with the likes of…

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Influencer Marketing: How Your Business Can Benefit From Popchips’ Secret Recipe

by Davis Brand Capital on February 6, 2013 in strategic

Belling says influencer marketing was critical from day one, when popchips was just a little indie brand that…

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The New York Times invites media startups to work from its headquarters

by Davis Brand Capital on February 6, 2013 in uncategorized

The New York Times is opening up its office space and expertise to media startups through timeSpace. The…

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Don’t Let Strategy Become Planning

by Davis Brand Capital on February 5, 2013 in strategic

Strategy is not planning — it is the making of an integrated set of choices that collectively position…

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College Branding: The Tipping Point

by Davis Brand Capital on February 5, 2013 in strategic

Somehow, almost all of these institutions have continued to attract enough students to stay in business year after…

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P&G, Bud, and Jeep Know the Three Things That Give a Brand — and a Super Bowl Ad – the Edge

by Davis Brand Capital on February 4, 2013 in strategic

The formula is simple. It involves just three basic ingredients. And yet, year after year, so many generally…

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Where Brands Go to be Born Again

by Davis Brand Capital on February 4, 2013 in strategic

In this “postdigital” era, brands must confront “a new normal and a new basis of competition, with digitalization…

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The Future of Talent is In Clusters

by Davis Brand Capital on February 1, 2013 in strategic

Clusters are a radical alternative to our traditional notion of teams. They are formed outside a company context,…

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Chipotle Sells Organic Hoodies in A Bid to Become A Lifestyle Brand

by Davis Brand Capital on February 1, 2013 in strategic

Burrito chain Chipotle is branching out and trying to become a lifestyle brand in order to beat it’s…

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The Best Super Bowl Ads of All Time

by Davis Brand Capital on January 31, 2013 in strategic

Forbes lists the best Superbowl ads of all time…

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Six Brand Archetypes To Guide Positioning Strategy

by Davis Brand Capital on January 31, 2013 in strategic

Businesses often engage in an analytical and creative process to develop or review their brand positioning. Without a…

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The Best Super Bowl Ads of All Time

by Davis Brand Capital on January 31, 2013 in strategic

Forbes lists the Best Super Bowl Ads of All Time…

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The New BlackBerry Brand (Please Don’t Ask “Who’s That?”)

by Davis Brand Capital on January 31, 2013 in uncategorized

The long delayed release is critical to BlackBerry’s attempt to re-enter the marketplace. Once the darling of company-issued…

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Measuring the Distance Between a Brand Promise and a Brand Experience

by Davis Brand Capital on January 30, 2013 in strategic

How often do you come face-to-face with a hotel employee, fast food entrée, or piece of technology and…

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The Secret Sauce Gesture Behind Vine And Snapchat

by Davis Brand Capital on January 30, 2013 in strategic

Vine and Snapchat both use the simplest of interactions–holding your finger anywhere on the screen (which I’ll call…

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Five Ways to Adapt Your Media For a Post-PC World

by Davis Brand Capital on January 30, 2013 in strategic

With media consumption shifting to mobile platforms in an increasingly fragmented environment, media companies face the uncomfortable prospect…

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How the Usually Dry Annual Report Has Become Brands’ Secret Marketing Weapon

by Davis Brand Capital on January 28, 2013 in uncategorized

Design judges at the 2012 Cannes International Festival of Creativity had a “Cocoon” moment. They ran in and…

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Magazines Cross the Digital Divide

by Davis Brand Capital on January 28, 2013 in strategic

Buffeted by declining advertising, which accounted for about 75% of their revenue historically, magazines are turning to tablet…

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Why ‘The Guardian’ Is Forgoing Paywalls ‘” For Now

by Davis Brand Capital on January 21, 2013 in uncategorized

Following The New York Times’ recent success, online paywalls (particularly the metered-access kind) have been popping up on…

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Resolution: Embrace Consumer Relevance

by Davis Brand Capital on January 21, 2013 in strategic

As we enter 2013 and technologies and communications channels continue to evolve, it is imperative that brands embrace…

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Three Marketing Insights from Oprah Winfrey’s Lance Armstrong Interview

by Davis Brand Capital on January 21, 2013 in strategic

Much like Michael Jackson, Whitney Houston and other newsmakers before him, Lance Armstrong opted to tell his story…

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The Future of Commerce Starts With a Tap

by Davis Brand Capital on January 16, 2013 in strategic

So what’s NFC? It technically stands for Near Field Communications, and it enables mobile devices like smartphones to…

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Data Points: Brand Fans People have more brands as friends than ever on Facebook

by Davis Brand Capital on January 16, 2013 in strategic

Clearly, brands could stand to do more to keep consumers interested; the chief reason given by people who…

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Don’t Struggle With Big Data

by Davis Brand Capital on January 14, 2013 in strategic

Marketers are blessed to have so much insight into their customers’ behavior and interests, and the volume of…

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Startups Skip Video, Hang Hopes On Shareable Multimedia

by Davis Brand Capital on January 14, 2013 in strategic

When Instagram joined Facebook last April, a race to crown a “Instagram for Video” revved into full throttle.…

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What Brands Can Learn from Bands

by Davis Brand Capital on January 14, 2013 in strategic

While the digital era has led to many difficulties, challenges and changes for the music industry, it also…

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Nissan Launches “Brand Smell” at 2012 Detroit Auto Show

by Davis Brand Capital on January 10, 2013 in uncategorized

Nissan will dabble in automotive aromatherapy at the 2013 Detroit Auto Show, launching a “brand smell” that it…

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Amazon’s New Deal: Buy a CD and Get the Digital Album for Free

by Davis Brand Capital on January 10, 2013 in strategic

Amazon is announcing “AutoRip,” a new service that will give anyone who has ever purchased a CD on…

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Focus Groups Are Dangerous. Know When To Use Them

by Davis Brand Capital on January 9, 2013 in strategic

While it’s unlikely that focus groups can create an innovative idea, they can help evolve one–fine-tuning how it…

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Back To Our Roots For Successful Marketing

by Davis Brand Capital on January 9, 2013 in strategic

As a process and a profession, marketing is increasingly under attack for not delivering business value. This perception…

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Bank of America Is At the Crossroads (Again)

by Davis Brand Capital on January 9, 2013 in strategic

How can the banks seize on ongoing events ñ legal, economic, political ñ to energize recovery in a…

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The Marketing Backstory Of How Intel Became A Household Name

by Davis Brand Capital on January 8, 2013 in strategic

Millions of otherwise tech-illiterate consumers came to know Intel through its “Intel Inside” campaign, which at the time…

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Communication’s Biggest Secret: Knowing When To Keep Your Mouth Closed

by Davis Brand Capital on January 8, 2013 in strategic

Many times, the ability to remain silent is the best communication strength you could have. When is silence…

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Trade Shows – From One-Time Events To Year-Round Engagement

by Davis Brand Capital on January 8, 2013 in strategic

Even in the internet age, events are big, and important, business. The Aberdeen Group finds that 9 percent…

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Disney to make standing in line ‘” and cash ‘” passe

by Davis Brand Capital on January 7, 2013 in strategic

Imagine Walt Disney World with no entry turnstiles. Cash? Passe. Visitors would wear rubber bracelets encoded with credit…

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New Marketing Machine Has Powerful Engine But Bad Drivers, Few Mechanics

by Davis Brand Capital on January 7, 2013 in strategic

Waste in advertising is historically endemic and significant. For example, half of all online display impressions are never…

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Participant Media Creates TV Network for Millennials Into Social Change

by Davis Brand Capital on December 19, 2012 in strategic

A new TV network targeting millennials is coming next summer. The new channel comes from Participant Media, a…

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Companies Still Lack Content Marketing Skills

by Davis Brand Capital on December 19, 2012 in strategic

Regardless of industry, finding and sourcing relevant content and internal resource constraints were the top two roadblocks to…

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To Give Your Employees Meaning, Start With Mission

by Davis Brand Capital on December 19, 2012 in strategic

When organizations give people a sense of meaning in their work, it’s not only good for employees, but…

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Don’t Assume You Know Your Customers

by Davis Brand Capital on December 18, 2012 in strategic

Most companies are the centers of their own universes. It’s a natural enough impression; after all, the products…

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Disney Raises Bar On Customer Experience With New Fantasy Land

by Davis Brand Capital on December 18, 2012 in uncategorized

With New Fantasyland, we seized the opportunity to bring to life some new classic stories — Beauty and…

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A Look at Newspapers Turning a Profit — Yes, There Are Some

by Davis Brand Capital on December 18, 2012 in strategic

Despite all the talk about newspapers being a dying business, plenty of them are profitable. Recent history shows…

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Turning Your Name into a Brand

by Davis Brand Capital on December 17, 2012 in uncategorized

To a certain extent—in this age of marketing ourselves, finding our niches and explaining how our distinctive personal…

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For Publishers, Social Media Still Stingy on Monetization

by Davis Brand Capital on December 17, 2012 in strategic

Many publishers are finding clever ways to use social media to expand the reach of their ad programs…

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Content Is Great, But How Is Your Website’s Navigation?

by Davis Brand Capital on December 17, 2012 in strategic

Content is all the rage these days, but it falls flat if you don’t consider one of the…

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The Branding Secrets Of The Rolling Stones

by Davis Brand Capital on December 14, 2012 in strategic

While endless bands and consumer brands of all shapes busily chase the latest glib advice on how to…

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Leverage Paid, Owned, Earned Media For Social Media Success

by Davis Brand Capital on December 14, 2012 in strategic

As social newsfeeds become ever more cluttered, the attention span of the social audience is becoming shorter, prompting…

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HSBC: the Worldwide Local Bank . . . for Money Laundering and Rogue Nations.

by Davis Brand Capital on December 13, 2012 in strategic

Some Brand Positioning, Huh? HSBC spent years positioning itself as the “worldwide local bank.” They did it via…

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3 Ideas For Cultivating Creativity At Work

by Davis Brand Capital on December 13, 2012 in strategic

Associational thinking takes unrelated ideas and restructures them in novel ways. It’s responsible for innovations from the theory…

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Why The Brand Content Trend Is One Marketers Can’t Bypass

by Davis Brand Capital on December 12, 2012 in strategic

Lots of companies have committed, recasting stories through platforms that look more like digital magazines than traditional websites,…

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Lacoste Imagines The Polo of the Future [Video]

by Davis Brand Capital on December 12, 2012 in uncategorized

What can we expect from Lacoste, the traditionally ’preppy’ brand that arguably hit its stride in the 1980s?

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Ownshelf Helps Readers Share Their Digital Libraries With Friends

by Davis Brand Capital on December 12, 2012 in strategic

Rick Marazzani believes readers should be able to share and discover e-books through their friends’ personal libraries just…

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The Big McThink! How TED Became a Consumer Franchise

by Davis Brand Capital on December 10, 2012 in strategic

By putting its talks online in 2006, what was previously a members-only affair—an annual Davos-like conclave of wealthy…

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Washington Post Plans a Paywall

by Davis Brand Capital on December 10, 2012 in strategic

Most other newspapers in the country, including the New York Times and Gannett Co.’s local papers, have introduced…

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Purpose: How Truly Great Leaders Measure Their Companies

by Davis Brand Capital on December 10, 2012 in strategic

A larger purpose isn’t just good karma. Leaders who instill their company with a greater mission have more…

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Morning Advantage: Lessons from the Worst-Performing Companies in America

by Davis Brand Capital on December 6, 2012 in strategic

What’s caused U.S. firms to lose the most shareholder value in the last 10 years? A new Booz…

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Video-Hungry Newspapers Let Outsider Play Editor

by Davis Brand Capital on December 6, 2012 in strategic

NDN has grown because online publishers can’t get enough video content (and the ad dollars that come with…

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Kicking The Can: Campbell’s CEO Bets On Soup-In-A-Bag For 20-Somethings

by Davis Brand Capital on December 6, 2012 in uncategorized

Campbell’s soup held a special place on the American dinner table for the better part of the 20th…

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CMOs: Here’s How To Stay Relevant In 2013

by Davis Brand Capital on December 6, 2012 in uncategorized

Many CMOs seem to be struggling to gain alignment and to build consensus across their lines of business…

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How The Walmart Foundation Innovates Corporate Giving For A Bigger Impact

by Davis Brand Capital on December 4, 2012 in strategic

Sylvia Mathews Burwell, president of the Walmart Foundation, talks about making an impact both globally and locally, and…

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Freeing the Lincoln Brand

by Davis Brand Capital on December 4, 2012 in strategic

After years of ignoring it (accompanied by attendant crappy sales), Ford’s Lincoln luxury brand is reintroducing itself under…

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Data: The New Creative

by Davis Brand Capital on December 3, 2012 in strategic

One of the hottest marketing catchphrases of 2012 is “data is the new creative.” The premise is that…

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Cadbury’s Willy Wonka invention – chocolate that doesn’t melt!

by Davis Brand Capital on December 3, 2012 in strategic

It is a revolutionary breakthrough worthy of Willy Wonka ñ Cadbury has found a way to make chocolate…

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News Corp. Kills ‘The Daily’

by Davis Brand Capital on December 3, 2012 in strategic

News Corp. is shutting down The Daily, its ambitious daily newspaper for the tablet market, after two years.

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A Holistic Approach To Creativity

by Davis Brand Capital on November 28, 2012 in uncategorized

As one of the world’s leading manufacturers of baby gear and preschool toys, Fisher-Price believes that traditional branding…

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Tesco is Retrenching — It May Be The New Mandate for Global Companies

by Davis Brand Capital on November 28, 2012 in strategic

Whether it is Walmart or Metro, I have found that many of the global retailers’ expansion plans are…

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American CEOs Should Stop Complaining About Uncertainty

by Davis Brand Capital on November 28, 2012 in strategic

This month, the chief executive officers of America’s biggest companies went on a media blitz to decry the…

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5 Big Brands Confirm That Content Marketing Is The Key To Your Consumer

by Davis Brand Capital on November 27, 2012 in strategic

2012 has been the year of growth for content marketing. Brands have begun to embrace the discipline as…

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Old Media, New Tricks

by Davis Brand Capital on November 27, 2012 in strategic

With the newsroom housed 24 floors below, the seven-year-old R&D Lab acts as a tech startup of sorts…

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The Social Commerce Attribution Problem: IBM Says Twitter Referred 0% Of Black Friday Traffic

by Davis Brand Capital on November 27, 2012 in strategic

Twitter and Facebook usually aren’t the last click before an ecommerce buy, but that doesn’t mean they didn’t…

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Chipotle Leaps Forward With ‘Back to the Start’

by Davis Brand Capital on November 26, 2012 in strategic

For a few years now, Chipotle has regarded traditional marketing as largely irrelevant for its needs. But the…

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Why Apple stores are raking in bags full of cash, and no one can dupe the formula

by Davis Brand Capital on November 26, 2012 in strategic

Just how is Apple able to perform so much better than other consumer electronics retailers and world-renowned brands?…

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Social Media Isn’t Just For Your Customers–It’s For Your Employees, Too

by Davis Brand Capital on November 26, 2012 in strategic

Successful social business starts with transforming your organization internally. This is often overlooked as a crucial step toward…

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Mediation Could Never Have Saved Hostess: Its Problems Ran Much Deeper

by Davis Brand Capital on November 21, 2012 in strategic

Hostess’ management never figured out how to transition its product portfolio amid a sea change in consumer tastes,…

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Why Good Writing Is Essential For Business

by Davis Brand Capital on November 21, 2012 in strategic

There are many vehicles, outlets, and opportunities for great brand storytelling. To make the best use of them,…

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The HP Way, and How It Completely Screwed HP

by Davis Brand Capital on November 21, 2012 in strategic

In the corporate world, the HP Way has been to sell the servers and professional services that companies…

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Digital Strategy Does Not Equal IT Strategy

by Davis Brand Capital on November 19, 2012 in strategic

Everyone thinks they have a digital strategy these days. But while your company may have a business or…

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Rethinking Social Media’s ROI

by Davis Brand Capital on November 19, 2012 in strategic

ROI needs rethinking — not because it’s no longer effective, but because it may result in the strategic…

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Social TV Is Getting Down to Business

by Davis Brand Capital on November 19, 2012 in uncategorized

Forget about the clicks and check-ins so commonly associated with what many marketers call the “second screen” experience,…

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How Arianna Huffington Uses The Powerful Potential Of Social Media To Create Change

by Davis Brand Capital on November 19, 2012 in strategic

Social media allow like-minded people to coalesce, and have increased the ability of companies to tap into their…

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Starbucks Just Acquired A Huge Tea Company

by Davis Brand Capital on November 16, 2012 in strategic

“We believe the tea category is ripe for reinvention and rapid growth. The Teavana acquisition now positions us…

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3 Big Insights From Today’s Top Design Thinkers

by Davis Brand Capital on November 16, 2012 in uncategorized

A few weeks ago, at the Fast Company offices, we convened an all-star panel of designers and design…

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In The Era Of Transparency, Trust Is The Key To Success

by Davis Brand Capital on November 16, 2012 in strategic

“As technology marches on, it will lead to the inevitable revolution of businesses acting in the genuine interest…

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Viewability And The Wrong End Of The Billboard

by Davis Brand Capital on November 16, 2012 in uncategorized

Lately we’ve heard a chorus of skepticism regarding the importance of viewability, and some say that there is…

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Ikea’s fiendishly complex construction

by Davis Brand Capital on November 15, 2012 in uncategorized

In the 1980s, Ingvar Kamprad, Ikea’s octogenarian founder, started building a series of foundations to protect the business…

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Calculating The Economics Of Loyalty

by Davis Brand Capital on November 15, 2012 in strategic

Ask yourself: do you know how much more valuable these customers are than others? If you could turn…

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How Do You Push a Brand Past a Plateau?

by Davis Brand Capital on November 15, 2012 in strategic

How do you launch a brand from scratch? And how do you turn a brand around that has…

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Exclusive – Inside Orca: How The Romney Campaign Suppressed Its Own Vote

by Davis Brand Capital on November 13, 2012 in strategic

One factor is emerging as the essential difference between the Obama and Romney campaigns on November 6: the…

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Boston.com Joins Native Advertising Push With Sponsored Posts

by Davis Brand Capital on November 13, 2012 in uncategorized

Boston.com has begun offering advertisers the chance to write their own blog posts, joining a growing list of…

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The End of the Expert: Why No One in Marketing Knows What They’re Doing

by Davis Brand Capital on November 13, 2012 in strategic

In the late 1990s, digital marketing debuted to great fanfare, but it was still fundamentally about advertising to…

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What’s Going to Kill the TV Business?

by Davis Brand Capital on November 9, 2012 in strategic

What’s going to kill the TV business, or at least challenge it, isn’t Apple designing the perfect remote…

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Need Branding That Transcends Cultures? Invent Your Own Language

by Davis Brand Capital on November 9, 2012 in uncategorized

A thoughtful identity gives a multinational disease research network a new way to communicate.

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How Networked Inisghts Makes Sense of Internet Chatter to Help Big Brands Create Better Ads

by Davis Brand Capital on November 9, 2012 in strategic

It used to be that brands and agencies would create ad campaigns, push them live, and use the…

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Is This The #1 Thing That Keeps Marketers Up At Night?

by Davis Brand Capital on November 7, 2012 in strategic

In case you didn’t notice over the past several years the amount of patent battles between some pretty…

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Microsoft Reveals Strategy Turning Towards Entertainment And Content

by Davis Brand Capital on November 7, 2012 in strategic

Ahead of today’s Halo 4 release The Verge has revealed that plans are underfoot at Redmond to develop…

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4 Big Data Insights From 42 Billion Page Views

by Davis Brand Capital on November 7, 2012 in strategic

Companies like Google and Facebook have had access to vast amounts of data on how consumers behave on…

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The Network Effect Isn’t Good Enough

by Davis Brand Capital on November 5, 2012 in strategic

The power of the network effect is fading, at least in its current incarnation. Traditionally defined as a…

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Getting Your ‘Why Us’ Story Straight

by Davis Brand Capital on November 5, 2012 in strategic

Companies are engaging customers every day, and pitching their wares to new prospects just as often. Why, then,…

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Holiday Inn Turns 60, Refines Brand Strategy

by Davis Brand Capital on November 5, 2012 in strategic

Holiday Inn is celebrating its 60th year in business by going back to its roots as an innovator…

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Teenage CEO of Summly wants to ‘Cliff Note’ the news

by Davis Brand Capital on November 1, 2012 in strategic

D’Aloisio’s company released a news reading app today that summarizes news articles, creating a sort of Cliff Notes…

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Disrupting Advertising Media’s ‘Big Glass Cases’

by Davis Brand Capital on November 1, 2012 in uncategorized

We continuously hear of the ever-changing digital age and predictions now and then, of doom and gloom within…

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Hurricane Sandy Boosts Local Online News Brands

by Davis Brand Capital on October 31, 2012 in strategic

“Hyperlocal” news sites that focus their coverage on small towns and city neighborhoods are reporting big traffic surges…

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Innovation Isn’t Tied to Size, but to Operating Rules

by Davis Brand Capital on October 31, 2012 in strategic

The key for every firm — regardless of size — is to figure out how to consistently create…

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Better Copy Thanks to George Orwell

by Davis Brand Capital on October 31, 2012 in strategic

What could we learn from the masters of English about great communications? Is there a set of rules…

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Penguin and Random House merger to create biggest book publisher ever seen

by Davis Brand Capital on October 30, 2012 in uncategorized

Penguin, the most famous name in British publishing, has confirmed its merger with the German-owned Random House, creating…

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Shaping the future of the Web (Q&A)

by Davis Brand Capital on October 30, 2012 in strategic

For years, Microsoft sidelined itself from the world of Web standards. Internet Explorer, especially the now-despised IE6, exemplified…

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Big Data’s Big Image Problem

by Davis Brand Capital on October 30, 2012 in strategic

With consumers already uncomfortable about their data being collected for marketing purposes, promoting a term that sounds a…

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Is the Cost of Innovation Falling?

by Davis Brand Capital on October 29, 2012 in strategic

The answer to that question has dramatic consequences for low-GDP countries and small businesses everywhere. If the cost…

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‘New York Times,’ ‘Wall Street Journal’ Take Down Paywalls for Hurricane Sandy

by Davis Brand Capital on October 29, 2012 in strategic

The New York Times suspended the paywall on its site and apps Sunday afternoon, as people turn to…

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The Sad State of Video Apps

by Davis Brand Capital on October 29, 2012 in strategic

I would argue that we have yet to see a startup nail ANY part of the video experience…

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Pssst, That Bottle Is Talking to You

by Davis Brand Capital on October 29, 2012 in strategic

At any given moment, Diageo has between 2.5 billion and 3 billion bottles sitting in stores around the…

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More interactive Tweets, in more than 2000 ways

by Davis Brand Capital on October 26, 2012 in strategic

Today there are more than 2,000 ways to bring more interactive and engaging Tweets to your stream ññ…

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Reducing the Risks of a Deadly Diversification

by Davis Brand Capital on October 26, 2012 in uncategorized

According to Booz & Company research, the most successful acquisitions are not for diversification. In analyzing the 2011…

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Why Digital Marketers Need to Get More Personal

by Davis Brand Capital on October 25, 2012 in strategic

The potential of personalized online marketing, when done well, is enormous—and for that reason, it’s a compelling sell.…

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Meijer Supports Literacy Programs

by Davis Brand Capital on October 25, 2012 in uncategorized

Midwest retailer Meijer is supporting United Way literacy programs across the Midwest through a new partnership with Better…

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For Brands, 2012 Is The Year Of The Story. So Who’s Telling It Best?

by Davis Brand Capital on October 25, 2012 in strategic

When it comes to brands and marketing, the application of story now needs to go beyond the traditional…

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Time Moves to Responsive Design

by Davis Brand Capital on October 22, 2012 in uncategorized

Time had social media users high on its mind when it decided to move to responsive design. Social…

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Where Has ‘Integration’ Gone?

by Davis Brand Capital on October 22, 2012 in strategic

Why do some advertisers and agencies look at the world one silo at a time when, in fact,…

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Brazil’s Newspapers Samba Away From Google

by Davis Brand Capital on October 22, 2012 in strategic

Newspapers in Brazil have uncoupled themselves from Google News, claiming that their presence on the search engine is…

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Inside Starbucks’s $35 Million Mission To Make Brand Evangelists Of Its Front-Line Workers

by Davis Brand Capital on October 22, 2012 in uncategorized

To Starbucks, baristas are not just baristas–they are ambassadors of brand, merchants of romance, disciples of delight. The…

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The Politics of Social Networks

by Davis Brand Capital on October 16, 2012 in strategic

If you’re really looking for trouble, try posting something on Facebook about your political preferences! A study from…

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Kohl’s — Some things are very wrong

by Davis Brand Capital on October 16, 2012 in uncategorized

Kohl’s has struggled to regain sales momentum. Total sales in the past year increased only 2.2% despite a…

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Microsoft Plans Large Volume Production of Surface

by Davis Brand Capital on October 16, 2012 in strategic

Microsoft Corp. seems to be serious about its foray into the tablet market ñ the software giant is…

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Dark Social: We Have the Whole History of the Web Wrong

by Davis Brand Capital on October 15, 2012 in strategic

One dirty secret of web analytics is that the information we get is limited. If you want to…

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Pittman Envisions New Life for Radio

by Davis Brand Capital on October 15, 2012 in strategic

After almost a decade of self-imposed corporate exile, Mr. Pittman is back in the corporate saddle and on…

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IBM Has Become a Publisher. Is It Any Good?

by Davis Brand Capital on October 15, 2012 in strategic

Since 2005, micro-blogging platforms like Facebook and Twitter have changed the medium in which IBM often communicates, but…

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Big Brother, Now at the Mall

by Davis Brand Capital on October 12, 2012 in design

Shoppers at the new International Finance Center Mall in Seoul can find their way around the four-story complex…

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ESPN’s ‘Social Highlights’ Mash Ups Show Big Moments From Fans’ Lens

by Davis Brand Capital on October 12, 2012 in strategic

The sports highlight is extremely predictable by now: an amazing play, sequence or moment is replayed from one…

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An Intimate Portrait Of Innovation, Risk, And Failure Through Hipstamatic’s Lens

by Davis Brand Capital on October 12, 2012 in strategic

From rooftop bashes and acquisition talks to staff clashes and layoffs, Hipstamatic’s founders and ex-employees describe the startup’s…

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Wendy’s To Introduce New Logo

by Davis Brand Capital on October 12, 2012 in strategic

Starting in March, Wendy’s will introduce its first logo makeover since 1983. The redesign, only the fifth since…

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Must-Tweet TV: How The Pioneers Of Social Television Turn Viewers Into VIPs

by Davis Brand Capital on October 11, 2012 in strategic

Throughout the succinct two-year history of social television, successes and failures have taught practitioners three valuable lessons. In…

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The Tale Of TiVo And Why Great Brands Fall From Grace

by Davis Brand Capital on October 11, 2012 in uncategorized

Why is it that some brands launch like meteors, captivating our imaginations and our wallets, only to fall…

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Making Diversity A Priority

by Davis Brand Capital on October 10, 2012 in strategic

When asked to describe the main benefit of a diverse organization, Niloufar Molavi doesn’t mince words. “Innovation,” she…

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Jay Penske Buys Variety Magazine From Reed Elsevier

by Davis Brand Capital on October 10, 2012 in strategic

Reed Elsevier is selling the 107-year-old magazine as the company refocuses on electronic data services and research offerings,…

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USA: The United States Of Design?

by Davis Brand Capital on October 10, 2012 in uncategorized

So fervent is our desire for Design, we have created “Design Thinking”. And to prove its theorems, Stanford…

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Digital Accountability Begins Now

by Davis Brand Capital on October 9, 2012 in strategic

Digital accountability, a new breed of thinking challenging the historical tinkering mindset of digital marketers. Digital accountability has…

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Future of Mobile News

by Davis Brand Capital on October 9, 2012 in strategic

Are New Devices Adding to News Consumption? What does the growing expansion of mobile mean for news consumption…

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Facebook To Introduce Want Button For Retailers

by Davis Brand Capital on October 9, 2012 in strategic

The social media site, whose attempts at monetizing the brand are currently coming thick and fast, has launched…

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Content Strategy and UX: A Modern Love Story

by Davis Brand Capital on October 8, 2012 in strategic

it’s inherently impossible to design a great user experience for bad content. If you’re passionate about creating better…

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How Purpose Affects the Bottom Line

by Davis Brand Capital on October 8, 2012 in strategic

Clearly Defining What a Brand Stands for Provides a Competitive Edge and Leads to Increased Productivity. The heads…

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Getting To The Bottom Of What Clients Think Of Agencies

by Davis Brand Capital on October 8, 2012 in strategic

Corporate America is questioning the return on their advertising investment, and agencies continue to struggle to prove their…

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Marketers Continue To Struggle With Big Data

by Davis Brand Capital on October 5, 2012 in strategic

A two word phrase that marketers concern themselves with all the live-long day or at least a significant…

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Pinkification: how breast cancer awareness got commodified for profit

by Davis Brand Capital on October 5, 2012 in uncategorized

What began as a social movement serving urgent health needs for women has been hollowed out by cynical…

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Service Helps Businesses Identify Their Key Social Media Influencers

by Davis Brand Capital on October 4, 2012 in strategic

As the digital interface continues to grow, many companies struggle to find the most effective channels in which…

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Owning Its Maps-App Flop Is a Brilliant Marketing Stroke by Apple

by Davis Brand Capital on October 4, 2012 in strategic

Apple’s apology for the shortcomings of its Maps app demonstrates once again why its branding goes so far…

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Does Every Marketer Need to Build an App for Mobile?

by Davis Brand Capital on October 2, 2012 in strategic

In a world where consumers increasingly are storming the internet with queries, downloads and page views from their…

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Sign Of The Times: The New York Times Debuts An HTML5 Web App For iPad

by Davis Brand Capital on October 2, 2012 in strategic

The New York Times this morning announced a new HTML5 web app for iPad, rounding out their lineup…

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The Four Data Waves And How They Help Us Meet Marketing Goals

by Davis Brand Capital on October 2, 2012 in strategic

A recent IBM study of more than 1,700 CMOs stated that approximately 90% of all the real-time information…

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