Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.



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273 results

Retail Engagement Trends

by Davis Brand Capital on May 20, 2015 in cultural

With smart shoppers, smartphones, new smart devices and a rising shift in generational behaviors, are you ready for…

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Facebook Tweaks Cause Concern Among Marketers, but Not Necessarily Panic

by Davis Brand Capital on April 22, 2015 in strategic

Facebook today unveiled changes to the way its news feed algorithm distributes page posts, giving more credence to posts by…

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The Argument Economy

by Davis Brand Capital on April 14, 2015 in strategic

Earlier this month, following news that Joni Mitchell had collapsed and been hospitalized, Time magazine published, on its…

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LinkedIn Announces Elevate App to Help Employees Share Company Content

by Davis Brand Capital on April 13, 2015 in strategic

LinkedIn is announcing today a new app called Elevate. It’s designed to help people share high-quality content from…

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Brand vs. Agency – Managing Digital Experience and the Age of Digital Enablement

by Davis Brand Capital on April 10, 2015 in strategic

According to Corinne Sklar, CMO at Bluewolf, “In the modern, connected world, nearly every company is working towards a…

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The Truth About Black Twitter

by Davis Brand Capital on April 10, 2015 in cultural

Black Twitter is a force. It’s also not particularly well understood by those who aren’t a part of…

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The Gap Between Auto Dealers and Social Media

by Davis Brand Capital on April 9, 2015 in strategic

Matt Howell, the general manager of a Hyundai dealership in Huntsville, Tex., has been in the auto business…

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Teens, Social Media & Technology Overview 2015

by Davis Brand Capital on April 9, 2015 in strategic

24% of teens go online “almost constantly,” facilitated by the widespread availability of smartphones Aided by the convenience…

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3 Ways Brands Can Use Corporate Social Responsibility Principles To Create Better Advertising

by Davis Brand Capital on April 8, 2015 in strategic

A geniune attempt to build trust with an audience—and give a brand a sense of purpose—can be far…

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What Taylor Swift Can Teach Your Company About Protecting Its Brand Online

by Davis Brand Capital on April 8, 2015 in strategic

Your company could probably learn a thing or two from Taylor Swift. Earlier this month, the ever business-savvy pop…

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Hostess is Getting Slammed for This Brilliantly Dumb Tweet

by Davis Brand Capital on April 7, 2015 in strategic

The snack-food company Hostess has caused a stir with a seemingly tone-deaf tweet that celebrated the start of…

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What Will Come First: The Sharing Or Circular Economy?

by Davis Brand Capital on March 30, 2015 in economic

Should economies be “sharing” or “circular?” The first term describes how the distributive power of the internet is…

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How To Survive Public Shaming In A Reputational World

by Davis Brand Capital on March 26, 2015 in strategic

About a month ago I read an article by Jon Ronson in the NY Times that struck me…

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Facebook May Host News Sites’ Content

by Davis Brand Capital on March 24, 2015 in strategic

Nothing attracts news organizations like Facebook. And nothing makes them more nervous. With 1.4 billion users, the social…

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Social Business is the Sum of Social Media Marketing, Social Customer Service, Social Selling and More

by Davis Brand Capital on March 4, 2015 in strategic

Customers and employees are still underserved and underappreciated. Some would say, in business, social media lost its way.…

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‘Save the Bros’ is the Latest — and Cheesiest — in Cause Marketing

by Davis Brand Capital on February 18, 2015 in design

That bro you see in the gym –- the one bench pressing the equivalent of a Smart car…

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Letter From the Editor: What It’s Like to Fall in Love in the Digital Age

by Davis Brand Capital on February 17, 2015 in cultural

Spring evenings in New York City can be magic. Sometimes a lingering winter chill will settle in just…

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The Unbearable Lightness of Tweeting

by Davis Brand Capital on February 16, 2015 in strategic

In January, I deleted Twitter from my phone. The app was a charming distraction, I decided, and 2015…

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MIT Invents A Social Network You Can Wear

by Davis Brand Capital on February 16, 2015 in design

Fashion has always been a good way to break the ice. Spot someone at a party wearing something…

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Twitter to Buy Niche, a Talent Agency for Social Media Celebs

by Davis Brand Capital on February 12, 2015 in strategic

Twitter is finally getting serious about Vine. On Wednesday afternoon, the company announced it plans to acquire Niche,…

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5,000 Marketing Technologists Say 2015 is the Year of Social, Local, Mobile (Again)

by Davis Brand Capital on January 13, 2015 in strategic

It’s not like we’ve never heard of solomo (social, local, mobile) before. In fact, it’s been the next…

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Take Note, Facebook: How Colleges Are Training Designers To Treat Users Like More Than Lab Rats

by Davis Brand Capital on November 10, 2014 in design

Students at MIT, Stanford, and elsewhere are learning to build technology products with user well-being in mind. Facebook…

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8,000 Glowing Balloons Sent into Night Sky for Stunning Berlin Wall Event

by Davis Brand Capital on November 10, 2014 in design

Creating a stunning spectacle in the night sky, 8,000-LED illuminated balloons were released in Germany’s capital on Sunday…

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Your Frenemy Is Really Your BFF: Embracing Contradictions

by Davis Brand Capital on September 24, 2014 in strategic

Of late, I’ve found myself staring into a few large contradictions that impact my professional world and thinking…

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Brand Publishers Are Ditching Facebook in Favor of Microsites

by Davis Brand Capital on September 22, 2014 in strategic

Brand publishers are more aware that they’re really just renting social media space on Facebook and are moving…

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Social Good Summit: How Will We Create a Better World by 2030?

by Davis Brand Capital on September 22, 2014 in cultural

The 2014 Social Good Summit is almost upon us. Tomorrow, world leaders, grassroots activists, celebrities, new media mavens…

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Food Porn Campaign Gives Applebee’s a Social Lift

by Davis Brand Capital on September 22, 2014 in strategic

User-generated content has already been embraced by social and mobile marketers as a go-to means for producing creative…

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People Who Prefer Local to National News Tend to Be Bigger Social Sharers

by Davis Brand Capital on September 22, 2014 in strategic

Weather, current events, sports are tops for everyone. People who read predominately community news were found to be…

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How to Build a Massive YouTube Following – – With a Message

by Davis Brand Capital on September 19, 2014 in strategic

Tyler Oakley doesn’t just want to entertain his 5 million YouTube subscribers. He wants them to care about…

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30 GIFs Made Better With Weird Photoshop

by Davis Brand Capital on August 22, 2014 in design

These short loops help us communicate, express feelings and are still downright enjoyable. provide endless entertainment. But like…

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Twitter Faces Free-Speech Dilemma

by Davis Brand Capital on August 22, 2014 in strategic

Twitter Inc. this week appeared to be taking its most aggressive steps ever to scrub sensitive content from…

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The Company With the Best Culture? Twitter, According to Glassdoor

by Davis Brand Capital on August 22, 2014 in cultural

To outsiders, Silicon Valley work culture seems almost like a joke: college kids pretending to be adults in…

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The Primary Way to Report Harassment on the Social Web Is Broken

by Davis Brand Capital on August 21, 2014 in cultural

Death threats, violent misogyny, child pornography, copyright infringement. See any of those four very different things on a social…

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CMOs: Mobile Spend Slowing, Social Going Strong

by Davis Brand Capital on August 19, 2014 in economic

Spending on social media and video is accelerating, while spending on mobile marketing shows signs of slowing, according…

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Davis Brand Brief: May 2014

by Davis Brand Capital on May 29, 2014 in davis-brand-brief

As the class of 2014 celebrates its current milestone achievement and graduation speeches get quoted across the nation,…

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What Is The Value Of Social Media Engagement?

by Davis Brand Capital on May 13, 2014 in strategic

There is a near consensus that social media marketing is valuable because it allows companies to directly engage…

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What Is The Value Of Social Media Engagement?

by Davis Brand Capital on May 13, 2014 in strategic

There is a near consensus that social media marketing is valuable because it allows companies to directly engage…

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The Sharing Economy Needs to Start Sharing Its Data Too

by Davis Brand Capital on May 5, 2014 in strategic

Airbnb collects a ton of data about its users, and as I write in WIRED’s May cover story,…

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Amazon Lets You Add Products to Your Shopping Cart via Twitter

by Davis Brand Capital on May 5, 2014 in strategic

Amazon and Twitter on Monday introduced a feature that lets you add items to your Amazon shopping cart…

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6 Key Steps To Customer-Centric Modern Marketing

by Davis Brand Capital on May 5, 2014 in strategic

Becoming customer centric isn’t just a state of mind. It means learning new skills, so that you can…

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Coke Launches Socially Responsible Water Brand in China

by Davis Brand Capital on May 1, 2014 in strategic

Coca-Cola is launching a socially responsible bottled-water brand in China that will fund projects to bring clean drinking…

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SEO & Social Media Alignment

by Davis Brand Capital on October 25, 2013 in uncategorized

Traditionally, SEO has focused on content, website architecture and linking. These areas of focus are still critical, but…

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The Age of Social Products

by Davis Brand Capital on October 15, 2013 in economic

We are moving from a world in which physical products are separate to one in which they are…

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How To Build a High-Performing Digital Team

by Davis Brand Capital on August 21, 2013 in strategic

Digital skills are in high demand and short supply. But first things first — how do you define…

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We Owe Everything to Digital

by Davis Brand Capital on July 11, 2013 in cultural

Digital technology has transformed our world, opening up and bringing the everyday to culture and heritage.

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MTV Starts ‘MTV’ Other,’ a Digital Studio to Develop Content and Talent

by Davis Brand Capital on June 13, 2013 in strategic

MTV is starting a digital content lab called MTV Other to produce short-form programming that will live on…

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All Earned Media Is Not Created Equal

by Davis Brand Capital on May 15, 2013 in uncategorized

While most marketers know by now that earned is the most powerful media and they have programs in…

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Content Marketing Secrets To Boost Social SEO

by Davis Brand Capital on April 8, 2013 in strategic

Did you know that your social messages on your Facebook fan page, Twitter profile, and Google+ page could…

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5 Ways To Drive Social Advocacy For Your Business

by Davis Brand Capital on March 14, 2013 in strategic

What do a publishing giant, a women’s lingerie retailer, a kid-centric commerce subscription service and a nonprofit organization…

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Television’s Future Has a Social Soundtrack

by Davis Brand Capital on March 4, 2013 in strategic

Just in the United States, tens of millions of people are talking to each other as they watch…

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Making Social Matter

by Davis Brand Capital on February 27, 2013 in strategic

Instant feedback is confirmation that the program IS listening to their viewers. Viewers matter. Social matters — and…

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Steal These 3 Social Marketing Tricks From Top Brands

by Davis Brand Capital on February 22, 2013 in strategic

Do you follow a brand in social media? Are you glad you did?

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The Most Common B-to-B Social Media Question (And the Answer)

by Davis Brand Capital on February 21, 2013 in strategic

The most common question B-to-B marketers ask me is: “How do I use social media to get more…

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Want Google Glass? Tell Google How You’ll Use it

by Davis Brand Capital on February 20, 2013 in strategic

On Wednesday, the search giant launched an application contest to let regular people from all walks of life…

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Panera Bread Doubles Digital Spend From Last Year

by Davis Brand Capital on February 20, 2013 in strategic

This week Panera Bread launched its largest campaign to date, which includes an increase in digital spending of…

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Social Interactions Affect Brand Perception

by Davis Brand Capital on February 19, 2013 in strategic

If brands want to improve their customer perception, having a well-rounded social communications practice that serves both as…

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A Unique Approach to Marketing Coca-Cola in Hong Kong

by Davis Brand Capital on February 14, 2013 in strategic

Coca-Cola China’s TV ad for the Hong Kong market invited viewers to use their smartphones to “chok” bottle…

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Art museum app enables patrons to follow visitor-created tours

by Davis Brand Capital on February 12, 2013 in strategic

Hoping to give visitors their own platform for curation, the Cleveland Museum of Art has launched its Artlens…

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Hearst Is Revamping All Of Its Online Magazines With A Responsive, Personalized Design

by Davis Brand Capital on February 11, 2013 in strategic

Over the next few months, all of Hearst Digital Media’s titles are getting a new look. The new…

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Watch as Vine becomes the next great news-gathering tool

by Davis Brand Capital on February 5, 2013 in strategic

Although few are talking about it, the new video app could be a perfect tool for citizen journalists,…

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Five Ways to Adapt Your Media For a Post-PC World

by Davis Brand Capital on January 30, 2013 in strategic

With media consumption shifting to mobile platforms in an increasingly fragmented environment, media companies face the uncomfortable prospect…

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Magazines Cross the Digital Divide

by Davis Brand Capital on January 28, 2013 in strategic

Buffeted by declining advertising, which accounted for about 75% of their revenue historically, magazines are turning to tablet…

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The Future of Commerce Starts With a Tap

by Davis Brand Capital on January 16, 2013 in strategic

So what’s NFC? It technically stands for Near Field Communications, and it enables mobile devices like smartphones to…

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Data Points: Brand Fans People have more brands as friends than ever on Facebook

by Davis Brand Capital on January 16, 2013 in strategic

Clearly, brands could stand to do more to keep consumers interested; the chief reason given by people who…

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Infographic: Mining Pinterest To Discover Our Color Preferences, By Room

by Davis Brand Capital on January 16, 2013 in strategic

Colour and Space is a project by designers Mie Frey Damgaard and Peter ÿrntoft for decorative paint brand…

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Startups Skip Video, Hang Hopes On Shareable Multimedia

by Davis Brand Capital on January 14, 2013 in strategic

When Instagram joined Facebook last April, a race to crown a “Instagram for Video” revved into full throttle.…

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What Brands Can Learn from Bands

by Davis Brand Capital on January 14, 2013 in strategic

While the digital era has led to many difficulties, challenges and changes for the music industry, it also…

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Communication’s Biggest Secret: Knowing When To Keep Your Mouth Closed

by Davis Brand Capital on January 8, 2013 in strategic

Many times, the ability to remain silent is the best communication strength you could have. When is silence…

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Trade Shows – From One-Time Events To Year-Round Engagement

by Davis Brand Capital on January 8, 2013 in strategic

Even in the internet age, events are big, and important, business. The Aberdeen Group finds that 9 percent…

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New Marketing Machine Has Powerful Engine But Bad Drivers, Few Mechanics

by Davis Brand Capital on January 7, 2013 in strategic

Waste in advertising is historically endemic and significant. For example, half of all online display impressions are never…

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Participant Media Creates TV Network for Millennials Into Social Change

by Davis Brand Capital on December 19, 2012 in strategic

A new TV network targeting millennials is coming next summer. The new channel comes from Participant Media, a…

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Companies Still Lack Content Marketing Skills

by Davis Brand Capital on December 19, 2012 in strategic

Regardless of industry, finding and sourcing relevant content and internal resource constraints were the top two roadblocks to…

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Nielsen and Twitter Establish Social TV Rating

by Davis Brand Capital on December 18, 2012 in strategic

Nielsen, a leading global provider of information and insights into what consumers watch and buy, and Twitter today…

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A Look at Newspapers Turning a Profit — Yes, There Are Some

by Davis Brand Capital on December 18, 2012 in strategic

Despite all the talk about newspapers being a dying business, plenty of them are profitable. Recent history shows…

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Leverage Paid, Owned, Earned Media For Social Media Success

by Davis Brand Capital on December 14, 2012 in strategic

As social newsfeeds become ever more cluttered, the attention span of the social audience is becoming shorter, prompting…

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Mobile Video Is all About Home Sweet Home

by Davis Brand Capital on December 13, 2012 in uncategorized

Sixty-three percent of video streaming on mobile phones happens when folks are in their homes, per research from…

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New Report: We’re Not As Connected As We Think

by Davis Brand Capital on December 12, 2012 in strategic

The DHL Global Connectedness Index 2012 tracks the depth and breadth of trade, capital, information, and people flows…

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Lacoste Imagines The Polo of the Future [Video]

by Davis Brand Capital on December 12, 2012 in uncategorized

What can we expect from Lacoste, the traditionally ’preppy’ brand that arguably hit its stride in the 1980s?

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Ownshelf Helps Readers Share Their Digital Libraries With Friends

by Davis Brand Capital on December 12, 2012 in strategic

Rick Marazzani believes readers should be able to share and discover e-books through their friends’ personal libraries just…

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Video-Hungry Newspapers Let Outsider Play Editor

by Davis Brand Capital on December 6, 2012 in strategic

NDN has grown because online publishers can’t get enough video content (and the ad dollars that come with…

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How The Walmart Foundation Innovates Corporate Giving For A Bigger Impact

by Davis Brand Capital on December 4, 2012 in strategic

Sylvia Mathews Burwell, president of the Walmart Foundation, talks about making an impact both globally and locally, and…

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Soundcloud Revamps Site, Announces New Numbers

by Davis Brand Capital on December 4, 2012 in strategic

They’ve hit a market ’reach’ of 180 million users a month across mobile and web platforms and re-vamped…

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Data: The New Creative

by Davis Brand Capital on December 3, 2012 in strategic

One of the hottest marketing catchphrases of 2012 is “data is the new creative.” The premise is that…

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News Corp. Kills ‘The Daily’

by Davis Brand Capital on December 3, 2012 in strategic

News Corp. is shutting down The Daily, its ambitious daily newspaper for the tablet market, after two years.

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The Rising Science Of Social Influence ‘” How Predictable Is Your Online Behaviour?

by Davis Brand Capital on November 27, 2012 in strategic

We are creating a new market and ecosystem of personal preferences and patterns of influence. We are creating…

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The Social Commerce Attribution Problem: IBM Says Twitter Referred 0% Of Black Friday Traffic

by Davis Brand Capital on November 27, 2012 in strategic

Twitter and Facebook usually aren’t the last click before an ecommerce buy, but that doesn’t mean they didn’t…

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Social Media Isn’t Just For Your Customers–It’s For Your Employees, Too

by Davis Brand Capital on November 26, 2012 in strategic

Successful social business starts with transforming your organization internally. This is often overlooked as a crucial step toward…

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Digital Strategy Does Not Equal IT Strategy

by Davis Brand Capital on November 19, 2012 in strategic

Everyone thinks they have a digital strategy these days. But while your company may have a business or…

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Rethinking Social Media’s ROI

by Davis Brand Capital on November 19, 2012 in strategic

ROI needs rethinking — not because it’s no longer effective, but because it may result in the strategic…

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Social TV Is Getting Down to Business

by Davis Brand Capital on November 19, 2012 in uncategorized

Forget about the clicks and check-ins so commonly associated with what many marketers call the “second screen” experience,…

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How Arianna Huffington Uses The Powerful Potential Of Social Media To Create Change

by Davis Brand Capital on November 19, 2012 in strategic

Social media allow like-minded people to coalesce, and have increased the ability of companies to tap into their…

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3 Big Insights From Today’s Top Design Thinkers

by Davis Brand Capital on November 16, 2012 in uncategorized

A few weeks ago, at the Fast Company offices, we convened an all-star panel of designers and design…

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What’s Going to Kill the TV Business?

by Davis Brand Capital on November 9, 2012 in strategic

What’s going to kill the TV business, or at least challenge it, isn’t Apple designing the perfect remote…

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Stitcher Aims To Build Talk Radio’s First Search Engine

by Davis Brand Capital on November 1, 2012 in strategic

For now, trending topics are a feature buried within a temporary feature at the corner of the Stitcher…

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Teenage CEO of Summly wants to ‘Cliff Note’ the news

by Davis Brand Capital on November 1, 2012 in strategic

D’Aloisio’s company released a news reading app today that summarizes news articles, creating a sort of Cliff Notes…

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Disrupting Advertising Media’s ‘Big Glass Cases’

by Davis Brand Capital on November 1, 2012 in uncategorized

We continuously hear of the ever-changing digital age and predictions now and then, of doom and gloom within…

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Hurricane Sandy Boosts Local Online News Brands

by Davis Brand Capital on October 31, 2012 in strategic

“Hyperlocal” news sites that focus their coverage on small towns and city neighborhoods are reporting big traffic surges…

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Track Hurricane Sandy via Google’s real-time crisis map

by Davis Brand Capital on October 30, 2012 in strategic

Google has created a crisis map for Hurricane Sandy, which includes information on the storm’s current location, its…

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‘New York Times,’ ‘Wall Street Journal’ Take Down Paywalls for Hurricane Sandy

by Davis Brand Capital on October 29, 2012 in strategic

The New York Times suspended the paywall on its site and apps Sunday afternoon, as people turn to…

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The Sad State of Video Apps

by Davis Brand Capital on October 29, 2012 in strategic

I would argue that we have yet to see a startup nail ANY part of the video experience…

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Pssst, That Bottle Is Talking to You

by Davis Brand Capital on October 29, 2012 in strategic

At any given moment, Diageo has between 2.5 billion and 3 billion bottles sitting in stores around the…

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More interactive Tweets, in more than 2000 ways

by Davis Brand Capital on October 26, 2012 in strategic

Today there are more than 2,000 ways to bring more interactive and engaging Tweets to your stream ññ…

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Streaming Radio Service 8tracks Relaunches On iPhone

by Davis Brand Capital on October 26, 2012 in uncategorized

8tracks is a streaming, not on-demand, music service. Its some 600,000 mixes are uploaded by a small portion…

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Time Moves to Responsive Design

by Davis Brand Capital on October 22, 2012 in uncategorized

Time had social media users high on its mind when it decided to move to responsive design. Social…

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The Politics of Social Networks

by Davis Brand Capital on October 16, 2012 in strategic

If you’re really looking for trouble, try posting something on Facebook about your political preferences! A study from…

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Dark Social: We Have the Whole History of the Web Wrong

by Davis Brand Capital on October 15, 2012 in strategic

One dirty secret of web analytics is that the information we get is limited. If you want to…

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IBM Has Become a Publisher. Is It Any Good?

by Davis Brand Capital on October 15, 2012 in strategic

Since 2005, micro-blogging platforms like Facebook and Twitter have changed the medium in which IBM often communicates, but…

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ESPN’s ‘Social Highlights’ Mash Ups Show Big Moments From Fans’ Lens

by Davis Brand Capital on October 12, 2012 in strategic

The sports highlight is extremely predictable by now: an amazing play, sequence or moment is replayed from one…

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An Intimate Portrait Of Innovation, Risk, And Failure Through Hipstamatic’s Lens

by Davis Brand Capital on October 12, 2012 in strategic

From rooftop bashes and acquisition talks to staff clashes and layoffs, Hipstamatic’s founders and ex-employees describe the startup’s…

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Must-Tweet TV: How The Pioneers Of Social Television Turn Viewers Into VIPs

by Davis Brand Capital on October 11, 2012 in strategic

Throughout the succinct two-year history of social television, successes and failures have taught practitioners three valuable lessons. In…

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BMW Hopes to Get the Connected Car up to Speed With ‘Webinos’

by Davis Brand Capital on October 11, 2012 in uncategorized

The car has been called “the fourth screen” for internet-connected content. But even for high-performance brands like BMW,…

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Facebook To Introduce Want Button For Retailers

by Davis Brand Capital on October 9, 2012 in strategic

The social media site, whose attempts at monetizing the brand are currently coming thick and fast, has launched…

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Why the Internet Is About to Replace TV as the Most Important Source of News

by Davis Brand Capital on October 5, 2012 in strategic

The headline conclusion of Pew’s latest monster survey of the media landscape was the demise of TV news.…

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Service Helps Businesses Identify Their Key Social Media Influencers

by Davis Brand Capital on October 4, 2012 in strategic

As the digital interface continues to grow, many companies struggle to find the most effective channels in which…

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Owning Its Maps-App Flop Is a Brilliant Marketing Stroke by Apple

by Davis Brand Capital on October 4, 2012 in strategic

Apple’s apology for the shortcomings of its Maps app demonstrates once again why its branding goes so far…

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Does Every Marketer Need to Build an App for Mobile?

by Davis Brand Capital on October 2, 2012 in strategic

In a world where consumers increasingly are storming the internet with queries, downloads and page views from their…

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Digital Has an Ad Problem and Lots of Solutions

by Davis Brand Capital on October 2, 2012 in strategic

It’s Advertising Week, which means it’s time for a barrage of panels full of questions like “Are banners…

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Hearst Reboots Mobile Mag Sites in Ad Push

by Davis Brand Capital on October 1, 2012 in uncategorized

There’s no question about it≠—mobile traffic is booming as people spend more time hunched over their little screens.…

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Sorry, Marketers, You’re Doing Facebook Wrong

by Davis Brand Capital on September 28, 2012 in strategic

Analysis found that marketers are still posting too little on weekends and at night and when they do…

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Instagram Use Is Exploding

by Davis Brand Capital on September 28, 2012 in strategic

In just six months, Instagram use has more than septupled, growing from around 900,000 people per day to…

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College Football Fans Go Social for Sports News

by Davis Brand Capital on September 24, 2012 in strategic

The lifeblood of college football fandom is changing. The painted faces crammed into the student section of stadiums…

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The Rise Of Visual Social Media

by Davis Brand Capital on August 29, 2012 in strategic

Blog posts became Facebook updates and Tumblr posts, which shrunk to Tweets and finally to Instagram or Pinterest.…

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Outsourcing Your Voice: Lessons For Brands

by Davis Brand Capital on August 23, 2012 in strategic

Who’s controlling your brand message? Recent high-profile Twitter blunders from Progressive Insurance and online store CelebBoutique underscore the…

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How CMOs Can Avoid The Common Social Media Mistakes

by Davis Brand Capital on August 22, 2012 in strategic

In discussions with social media pioneers, it’s apparent that there are some common pitfalls that marketers make as…

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Introducing Social Reading on Slate

by Davis Brand Capital on August 22, 2012 in strategic

A great new way for you and your Facebook friends to share your favorite articles.

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A New Spin on an Old Topic

by Davis Brand Capital on August 21, 2012 in strategic

Pfizer, like Dove and Prudential before it, has gone topical. The pharma giant’s new corporate image effort eschews…

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Business Model Innovation Through Process Change

by Davis Brand Capital on August 20, 2012 in strategic

In the late 1990s the dot-com boom made every organization look at the potential for online presence and…

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Four Digital Trends to Worry Media Companies

by Davis Brand Capital on August 15, 2012 in strategic

If there’s any sign that the media ecosystem is on the verge of dramatic change, then these four…

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Is Your Brand Ready For ‘Generation S’ (Screen)?

by Davis Brand Capital on August 13, 2012 in strategic

Every generation experiences advances in technology that change people’s lives and expectations; children are almost always born into…

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Social still can’t beat search in online shopping

by Davis Brand Capital on August 10, 2012 in strategic

search engine and e-mail referrals are more than holding their own against social media sites when it comes…

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Why NBC Dropped the Ball on Olympics Coverage

by Davis Brand Capital on August 9, 2012 in strategic

With the network releasing footage of Olympic events hours after they’ve already happened, major news networks are learning…

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Not All Brands Get The Gold

by Davis Brand Capital on August 8, 2012 in strategic

With such high stakes, brands should assess their fit with the Olympic Games before jumping into the arena.…

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With Online Video, You Have 20 Seconds To Capture Your Viewer. Go.

by Davis Brand Capital on August 2, 2012 in strategic

With ever-increasing YouTube lunch breaks and Vimeo dinner dates, online video is becoming a constant companion–one that every…

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So How Are the Olympics Performing Online? NBC Won’t Say

by Davis Brand Capital on August 2, 2012 in strategic

Nobody can deny that the ledgers at NBC are looking mighty nice as of now, yet while the…

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From Bots to Spimes: Emerging Technologies Offer Early Glimpse of Our A.I. Future

by Davis Brand Capital on August 1, 2012 in strategic

Web bots, the “internet of things”, machine learning and other converging technological advancements offer an early glimpse of…

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Marketing to Women? Keep These 3 Facts in Mind

by Davis Brand Capital on August 1, 2012 in strategic

A survey conducted by Women’s Marketing Inc. published new findings that shed light on social media marketing and…

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Why No One Will Watch Your Crappy Corporate “Viral” Video, And How To Fix It

by Davis Brand Capital on July 30, 2012 in strategic

Those “Will It Blend?” videos of some guy throwing an iPhone in a blender and the instantly viral…

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AT&T Showcases Athletes’ Digital Lives

by Davis Brand Capital on July 27, 2012 in strategic

As part of its sponsorship of Team USA for the Olympic Games, AT&T is launching a campaign to…

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Five Signs This Will Be the Most Social Olympics Ever

by Davis Brand Capital on July 25, 2012 in strategic

This year, more than 4.9 billion people (including 211 million Americans) are expected to tune into the games.…

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NBC Links Up With Storify For Real-Time Curated Olympics Coverage Across Today.com

by Davis Brand Capital on July 25, 2012 in strategic

On the heels of a deal with Facebook to promote Olympic conversations on NBC’s Facebook page, the broadcast…

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Do People Still Care About General Interest News?

by Davis Brand Capital on July 24, 2012 in uncategorized

One daring digital news operation seems to be failing; simultaneously, another expands and appears to march forward, recruiting…

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The Future Of TV Is Two Screens, One Held Firmly In Your Hands

by Davis Brand Capital on July 18, 2012 in strategic

The connected TV, sometimes called the smart TV (and even branded as such by Samsung) is a growing…

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What If Teens Prefer Twitter to Facebook?

by Davis Brand Capital on July 11, 2012 in strategic

A member of my wife’s family and a few of her friends told me recently that they are…

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Why Social Media Will Reshape the 2012 Olympics

by Davis Brand Capital on July 9, 2012 in strategic

The 2012 Olympics in London are being touted by some as the world’s “first social Games.” While some…

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Some MLB All Stars Should Thank Twitter As Much As Talent

by Davis Brand Capital on July 6, 2012 in uncategorized

Texas Ranger outfielder Josh Hamilton got there because he deserves it. But please, three San Francisco Giants were…

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How to Be Your Own PR Agency When the Media Calls

by Davis Brand Capital on July 2, 2012 in strategic

Today’s fast, furious and instantaneous news cycles allow leaders the opportunity to become active in media conversations and…

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Leveraging Social Media in Food Marketing

by Davis Brand Capital on June 29, 2012 in strategic

When it comes to learning about food, nearly half of consumers use social networking sites, and 40% use…

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Morgan Stanley Expands Social Marketing on Twitter and LinkedIn

by Davis Brand Capital on June 25, 2012 in strategic

As Wall Street embraces the inevitable tide of social media, fiduciary responsibility is taking on new parameters. In…

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Nokia Gift Vending Machine Rewards Foursquare Check-Ins

by Davis Brand Capital on June 22, 2012 in strategic

Social agency 1000heads have set up a social machine in the Mall of the Emirates in Dubai that…

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Twitter’s Hashtag Pages Could Be The New AOL Keywords ‘” But Better

by Davis Brand Capital on June 11, 2012 in strategic

Twitter made its most aggressive grab for TV marketing dollars, with the release of a TV ad during…

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Coffee Chain Prints The Daily News On Their Beverages Sleeves

by Davis Brand Capital on June 8, 2012 in design

Canadian franchise Tim Horton is pairing fresh coffee with fresh news in the UAE. Recognizing the parallels between…

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Viacom to Give Pepsi a Digital Boost With #LiveForNow Campaign

by Davis Brand Capital on June 6, 2012 in strategic

Pepsi’s celebrity-infused “Live for Now” global ad campaign, which launched May 7, will get digital boost this summer…

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How Facebook can avoid being the next Yahoo!

by Davis Brand Capital on June 5, 2012 in strategic

Which new media platform has rocketed to hundreds of millions of unique visitors, provides both utility and entertainment…

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Why YouTube is the Ultimate Platform for Global Social Change

by Davis Brand Capital on June 4, 2012 in strategic

72 hours of video are uploaded to YouTube every minute. In 2011, YouTube had more than 1 trillion…

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Hertz Learns Value of Sharing in Purchase Cycle

by Davis Brand Capital on May 31, 2012 in strategic

Travel is an experience people like to discuss with their friends as they share the details of where…

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Be Careful What You Tweet, Pin or Check Into’”Someone’s Watching

by Davis Brand Capital on May 24, 2012 in strategic

Back in April you may have tweeted how much you hate doing taxes. Sometime later you may have…

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Target Rolls Out Shopkick Integration Nationwide

by Davis Brand Capital on May 23, 2012 in strategic

Target was already announced as a shopkick partner, but until now, it was limited to testing integration in…

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McDonalds Creates Online Portal To Get Real-Time Customer Feedback

by Davis Brand Capital on May 21, 2012 in strategic

McDonald’s UK has launched a new social media-integrated content portal that offers a different approach to sharing and…

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House Beautiful Lets Readers Post to Pinterest From Print

by Davis Brand Capital on May 21, 2012 in strategic

House Beautiful is letting users post photos from its print edition directly to Pinterest using smartphone apps, the…

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Who Are the Top Retailers on Social Media? [INFOGRAPHIC]

by Davis Brand Capital on May 18, 2012 in strategic

It’s become practically mandatory that brands incorporate social media into their business strategy, causing retailers to compete for…

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Sears Explains Their Success In Content Marketing

by Davis Brand Capital on May 18, 2012 in strategic

We sat down with Julia Fitzgerald, Chief Digital Officer, Fitness, Sporting Goods & Toys at Sears Holdings and…

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What’s the Right Facebook Strategy for Brands With Several Locations?

by Davis Brand Capital on May 17, 2012 in strategic

For some companies, one Page might not be enough. For example, if a restaurant chain prides itself on…

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Social Sharing Data Vampires: They Vant to Suck Your Data

by Davis Brand Capital on May 17, 2012 in strategic

Publishers are bleeding themselves dry, giving up the very customer data that hold the promise of their continued…

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Nielsen: U.S. Consumers App Downloads Up 28% To 41

by Davis Brand Capital on May 16, 2012 in strategic

According to a new report from Nielsen, mobile consumers are downloading more apps than ever before, with the…

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How Social TV Is Changing the Field for Sports

by Davis Brand Capital on May 10, 2012 in strategic

All kinds of media companies are trying to crack the social TV code — and those that produce…

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5 Steps CMOs Can Take To Make Social Media Work

by Davis Brand Capital on May 10, 2012 in strategic

Social media is important. CMOs get it. There are plenty of articles that detail how important social media…

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Just-in-time Information through Mobile Connections

by Davis Brand Capital on May 9, 2012 in strategic

Users’ ability to access data immediately through apps and web browsers and through contact with their social networks…

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Why Location-Based Services Will Create Multiple Winners At The Application Layer

by Davis Brand Capital on May 9, 2012 in strategic

As far as phone sensors go, the GPS sensor appears to be one of the most coveted by…

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Why Publishers Don’t Like Apps

by Davis Brand Capital on May 8, 2012 in strategic

The future of media on mobile devices isn’t with applications but with the Web. For publishers whose businesses…

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Draw Something Has Users Draw Brands To Get Their Ad Dollars

by Davis Brand Capital on May 8, 2012 in strategic

Popular game Draw Something is now rolling out a new type of ad modelñinstead of seeing traditional banner…

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Why Marketers Should Get to Know Customers’ ‘Digital Selves’

by Davis Brand Capital on May 7, 2012 in strategic

Today’s marketers are under-utilizing the large amounts of personal data their customers are sharing publicly every day, according…

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Meet Signal, the Instagram of Citizen Journalism

by Davis Brand Capital on May 3, 2012 in strategic

What do you get when you combine a photo-sharing mobile platform like Instagram with more geo-location awareness and…

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Yahoo Launches Online Marketing Dashboard For Small Businesses

by Davis Brand Capital on May 2, 2012 in strategic

Yahoo says that it has helped millions of businesses get online and grow their presence on the web.…

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5 Mobile Trends Brands Need to Watch

by Davis Brand Capital on April 30, 2012 in strategic

Already, data shows that more than one third of American teens own an iPhone and the one-tablet-per-child initiative…

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Singularity University: meet the people who are building our future

by Davis Brand Capital on April 30, 2012 in strategic

Stanford University might have been the cradle for a hundred Silicon Valley startups and the hothouse for some…

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How to Maximize Your Facebook Engagement

by Davis Brand Capital on April 28, 2012 in strategic

If you have a Facebook page, you likely know how important it is to get likes and comments.…

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Power: Ace Hardware Top Home Improvement Retailer

by Davis Brand Capital on April 26, 2012 in strategic

Having a helpful and knowledgeable sales staff and making the shopping process easy are key drivers of customer…

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How Digital Journalists Used Data to Report on Murdoch Scandal

by Davis Brand Capital on April 25, 2012 in uncategorized

Innovative digital journalism played a starring role in the wake of a massive document release during an inquiry…

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Is the New York Times making paywalls pay?

by Davis Brand Capital on April 24, 2012 in uncategorized

The New York Times company’s latest quarterly numbers contain a rich trove of data regarding the health of…

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Piers Fawkes: Why We Launched A Print Magazine

by Davis Brand Capital on April 24, 2012 in strategic

Recently, PSFK launched our inaugural print magazine: the first offline publication that we hope to release every quarter.…

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The Flight From Conversation

by Davis Brand Capital on April 23, 2012 in uncategorized

In the silence of connection, people are comforted by being in touch with a lot of people —…

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Use Social Curation To Build Brand Presence

by Davis Brand Capital on April 23, 2012 in strategic

Consumers today can no longer rely on a few trusted editorial sources to filter the noise and deliver…

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Avon Is Late to Social Media’s Party

by Davis Brand Capital on April 23, 2012 in strategic

Avon remains slow to catch up to the Internet, a platform that is increasingly important for hooking new…

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Tumblr’s Tough Road to Media Company

by Davis Brand Capital on April 19, 2012 in strategic

It can be a bit comical when tech companies inch their way into media. They usually do so…

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The Age Of Uprisings, Brand Movements, And Ad Backlashes

by Davis Brand Capital on April 16, 2012 in strategic

It’s a new era where consumers will punish a company for taking a wrong stand, but also for…

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Men Are From Google+, Women Are From Pinterest [Infographic]

by Davis Brand Capital on April 13, 2012 in strategic

Two out of every three adults who are online use social media. That’s amazing. It truly is. Wonder…

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Tumblr Tests New Tools for Users and Brands

by Davis Brand Capital on April 12, 2012 in strategic

One of the first clues to Tumblr’s future as a business came in February with the launch of…

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Facebook buys Instagram …but for what?

by Davis Brand Capital on April 10, 2012 in strategic

There’s a lot of speculation today about why Facebook would spend $1 billion to acquire the uber-hip photo-sharing…

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Tablets taking over the living room: 88% of owners use them while watching TV

by Davis Brand Capital on April 9, 2012 in strategic

New research from analytics firm Nielsen confirms what most have suspected about the symbiotic relationship between tablets and…

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Warning, Executives: Avoid Social Media at Your Peril

by Davis Brand Capital on April 9, 2012 in uncategorized

For my daughter, and my assistant, and other people I know in their 20s and 30s, using social…

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Ad Age Picks First Three Startups to Hack Budweiser

by Davis Brand Capital on April 5, 2012 in strategic

There’s two weeks left until Ad Age Digital 2012, where six promising startups will fast-pitch Anheuser Busch-InBev execs…

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How Longreads Is Integrating Brands (And A Renowned Advertising Creative)

by Davis Brand Capital on April 4, 2012 in uncategorized

When Longreads, the acclaimed source for exceptional long form journalism and short fiction, launched its spinoff service Travelreads…

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Brewing Controversy – How Starbucks Embraces Social Media

by Davis Brand Capital on April 4, 2012 in strategic

How does a multi-national mega-brand, responsible for crafting a consistent image all over the globe, manage to navigate…

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Facebook Timelines Allow For Brand Storytelling, but What’s the Next Chapter?

by Davis Brand Capital on April 3, 2012 in strategic

Spotify and Hulu are among the companies that have taken advantage of the Facebook Timeline format to create…

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Social At Work: Facebook’s Lessons For The Enterprise

by Davis Brand Capital on April 3, 2012 in strategic

The forthcoming Facebook IPO, set for May, will be one of the greatest events in recent tech memory.…

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Social media keeps ski resorts from exaggerating snowfall

by Davis Brand Capital on April 3, 2012 in strategic

The era of social media is bringing more transparency to ski resorts’ daily snow reports, with skiers and…

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The Future Of Social Media Is Holistic Engagement

by Davis Brand Capital on March 29, 2012 in strategic

Human nature: our curiosity can often be provoked when a conference is prefaced by NDAs that prevent participants…

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Local TV Goes Social

by Davis Brand Capital on March 28, 2012 in strategic

Local TV stations are using social media to extend their coverage and conversations with viewers. They’re also working…

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Mascots Are Brands’ Best Social-Media Accessories

by Davis Brand Capital on March 27, 2012 in uncategorized

Brand mascots are rebounding as marketers redeploy old characters in new ways, create fresh ones from scratch and…

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Eventbrite Launches iPad Credit-Card Reader At The Door: A Lost Opportunity For Square?

by Davis Brand Capital on March 21, 2012 in strategic

Today, Eventbrite, the online ticketing startup, got terrestrial too. It’s launched the At The Door Card Reader, a…

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How Pinterest Can Turn Your Brand Red-Hot [INFOGRAPHIC]

by Davis Brand Capital on March 19, 2012 in strategic

If your brand isn’t on Pinterest, you could be missing out on a growing stream of potential customers.

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Newly redesigned Pinterest profile pages go live

by Davis Brand Capital on March 16, 2012 in strategic

Pinterest has rolled out its first significant makeover since gaining popular attention in a move that sees it…

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How to Track Traffic From Pinterest in Google Analytics

by Davis Brand Capital on March 14, 2012 in strategic

It’s hard to ignore Pinterest’s explosive growth over the past year. In a very short period of time,…

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Pinterest CEO Ben Silbermann’s Lesson for Start-Ups: Go Your Own Way

by Davis Brand Capital on March 13, 2012 in uncategorized

In an interview with Hunch co-founder and investor Chris Dixon at SXSW today, it was remarkable how often…

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Council Created to Regulate Aggregation, Bloggers

by Davis Brand Capital on March 13, 2012 in uncategorized

David Carr, media reporter for The New York Times, wrote an article on Monday about a group of…

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PayPal to launch mobile payments dongle?

by Davis Brand Capital on March 13, 2012 in uncategorized

PayPal is expected to launch a mobile payment dongle that would allow small businesses to process credit card…

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Tweet-A-Beer Lets You Buy Drinks for Twitter Pals

by Davis Brand Capital on March 9, 2012 in strategic

Buying someone a drink in person is a nice gesture, but buying someone a drink via Twitter is,…

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It’s New Media, But You Can Measure ROI Using Old Tools

by Davis Brand Capital on March 8, 2012 in strategic

A CFO won’t make decisions without reliable metrics based on time-tested performance indicators. So why do so many…

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Why Social Marketing Is So Hard

by Davis Brand Capital on March 8, 2012 in strategic

Brands are spending a great deal of time and energy investing in platforms to get likes or pluses,…

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Top 50 Brands in Content Marketing

by Davis Brand Capital on March 8, 2012 in strategic

Brands have historically paid for media to deliver their messages. But now, those brands are becoming the media,…

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Lego shuttle boldly heads to the stratosphere

by Davis Brand Capital on March 6, 2012 in strategic

One Romanian man’s tribute to the end of the space shuttle era may leave you slightly misty-eyed.

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Marketers: 7 Ways NOT to Ruin Pinterest

by Davis Brand Capital on March 6, 2012 in strategic

Have you heard of Pinterest? It’s a (relatively) new social site where users share — or “pin” ñ…

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Gripevine, a new way to bitch about customer service

by Davis Brand Capital on March 5, 2012 in strategic

Attention all those who like to gripe about lousy customer service and companies (I’m looking at you AT&T…

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The New York Times Tells Its Entire Life Story on Facebook Timeline

by Davis Brand Capital on March 2, 2012 in strategic

The New York Times’ Facebook Timeline goes all the way back to 1851, and it’s filled with some…

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Pinterest Becomes Top Traffic Driver for Women’s Magazines

by Davis Brand Capital on February 27, 2012 in uncategorized

Pinterest hasn’t just become a significant source of referral traffic for retailers; it’s also becoming a top traffic…

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High-End Pinterest Competitor Fancy Launches Commerce Platform With Help From Jack Dorsey

by Davis Brand Capital on February 23, 2012 in strategic

“People are ‘Fancy-ing’ what they like, forming communities around these products or experiences, and now we allow merchants…

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Why Are Retailers Shutting Their Facebook Stores?

by Davis Brand Capital on February 23, 2012 in strategic

A Bloomberg report this weekend pointed out that Gap, J.C. Penney, Nordstrom and GameStop have all opened and…

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Beyond Facebook: The Rise Of Interest-Based Social Networks

by Davis Brand Capital on February 20, 2012 in strategic

While some may pronounce that Facebook is all the social we’d ever need, users clearly haven’t gotten the…

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How Marketers Selective Learning has Become Consumers Selective Hearing

by Davis Brand Capital on February 20, 2012 in uncategorized

Is now a good time to have a Jerry Maguire moment? To refresh your memory, the story goes…

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Bessemer Ventures: Why We Invested In Pinterest

by Davis Brand Capital on February 17, 2012 in strategic

Jeremy Levine, who led Bessemer’s investment, tells us about all the ways Pinterest can make money, why it’s…

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NBC Universal’s New Olympics Challenge: Screen-Jumping

by Davis Brand Capital on February 15, 2012 in strategic

NBC Universal’s broadcasts of the Olympics from London this summer will be filled with the usual athletic contests:…

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Rules For the Social Era

by Davis Brand Capital on February 15, 2012 in uncategorized

Facebook, KickStarter, Kiva, Twitter, and other companies thriving in the social era are operating by the rules of…

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The Rise and Rise of Pinterest And Our Love Of Digital Curation

by Davis Brand Capital on February 15, 2012 in uncategorized

There’s a new movement underway. If you haven’t come across Pinterest yet, you soon will do. It’s a…

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Social Media Helps Grammys Achieve Huge Ratings in Broadcast and Social TV

by Davis Brand Capital on February 14, 2012 in strategic

The 54th Annual Grammy Awards was a huge hit across social, digital and broadcast platforms. Excitement for the…

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How Social Media Can Help You Snag Top Talent For Your Company

by Davis Brand Capital on February 13, 2012 in strategic

It’s no mystery that the area with the most important long-term implications for an organization is recruiting and…

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How Pinterest Is Changing Website Design Forever

by Davis Brand Capital on February 10, 2012 in strategic

Even if you haven’t ever visited popular visual bookmarking site Pinterest, you might recognize its design elements —…

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UK Supreme Court Now Accepts Official Requests Via Twitter

by Davis Brand Capital on February 10, 2012 in strategic

The Supreme Court in the United Kingdom announced this week that it would accept freedom of information (FOI)…

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Curate Your Brand’s Content With Pinterest

by Davis Brand Capital on February 9, 2012 in uncategorized

Pinterest is a Virtual Pinboard. Pinterest lets you organize and share all the beautiful things you find on…

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Stick It To Pinterest: Move Fast To Cash In On Your Own Pins

by Davis Brand Capital on February 9, 2012 in strategic

Darling social media site Pinterest is taking heat after being revealed to have made a practice of embedding…

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Bitly Fights for Social Analytics With Weapons-Grade Math

by Davis Brand Capital on February 9, 2012 in strategic

Bitly shortens URLs on web services like Twitter where space is at a premium. But nowadays, it’s also…

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How Dos Equis Uses Facebook To Keep Their Man Interesting To Consumers

by Davis Brand Capital on February 9, 2012 in strategic

We spoke with Colin Westcott-Pitt, VP Marketing, Dos Equis, Amstel Light, Newcastle Brown Ale at Heineken USA, about…

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BBC, Sky News and CNN Grapple With Twitter Rules

by Davis Brand Capital on February 9, 2012 in strategic

The BBC, Sky News and CNN are trying to figure out how to make Twitter play nicely with…

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Three Lessons for Social TV

by Davis Brand Capital on February 8, 2012 in strategic

You may have noticed something was missing throughout the nation’s most social sporting event of the year. The…

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How to Sound Smart During the Big Game

by Davis Brand Capital on February 2, 2012 in strategic

Because you work in advertising or media, a little more is expected of you when it comes to…

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Can Pinterest and Svpply Help You *Reduce* Your Consumption?

by Davis Brand Capital on February 1, 2012 in strategic

At first glance, it would seem that the new generation of product-bookmarking sites such as Pinterest and Svpply…

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Consent of the Networked

by Davis Brand Capital on January 31, 2012 in strategic

Companies like Apple, Facebook, Google, and many other digital platforms and services have created a new, virtual public…

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Changes to the Way Customers Buy

by Davis Brand Capital on January 30, 2012 in strategic

There are many people who have gifts for selecting the best items, and helping you buy wisely. This…

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Finding the Sweet Spot for Journalism and Social Media

by Davis Brand Capital on December 16, 2010 in uncategorized

The country’s biggest newspapers are taking different tacks on social media. The New York Times recently dissolved its…

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Cluetrain vs. Madison Avenue

by Davis Brand Capital on September 30, 2010 in strategic

I’ll make it really simple for you to see the difference. Fundamentally, this is a conversation about putting…

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The Future of Social Media in Journalism

by Davis Brand Capital on September 14, 2010 in uncategorized

The future of social media in journalism will see the death of “social media.” That is, all media…

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The Future of Social Media in Journalism

by Davis Brand Capital on September 14, 2010 in uncategorized

The future of social media in journalism will see the death of “social media.” That is, all media…

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5 Huge Trends in Social Media Right Now

by Davis Brand Capital on August 23, 2010 in design

What’s the first thing young women do when they wake up? Check Facebook. How do enterprise employees pass…

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A Better Creative Brief For The Post Digital Age

by Davis Brand Capital on August 10, 2010 in uncategorized

A recent post by Gareth Kay (of Goodby’s Brand Strategy discipline) turned our attention to a presentation he…

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What You Want: Flickr Creator Spins Addictive New Web Service

by Davis Brand Capital on July 30, 2010 in uncategorized

That’s what Fake does best: Tend social sparks until they ignite and become full-fledged communities. Connecting people to…

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Why Betterness Is Good Business

by Davis Brand Capital on May 14, 2010 in strategic

Striving to do more good is associated with greater profitability, equity and asset returns, and shareholder value creation.…

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Brand Butlers

by Davis Brand Capital on March 29, 2010 in strategic

It has never been more important to turn your brand into a service. Jaded, time-poor, pragmatic consumers yearn…

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Minding the Gap

by Davis Brand Capital on February 17, 2010 in strategic

I believe strongly that, rather than business injecting business values onto our communities to business ends, we really…

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Why Google Buzz Will Be a Hit

by Davis Brand Capital on February 11, 2010 in uncategorized

Google Buzz, Google’s new social networking service announced this week, isn’t particularly original. Just like Facebook and Twitter,…

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If Google Wave Is The Future, Google Buzz Is The Present

by Davis Brand Capital on February 9, 2010 in uncategorized

Google has a problem. Despite having their hands in just about everything online, they’ve never been able to…

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The Great to Good Manifesto

by Davis Brand Capital on February 4, 2010 in strategic

Today, as the globe struggles with an historic economic decline, it’s time for a new revolution. I’d like…

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