Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.



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social media

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@MichelleObama

by Davis Brand Capital on March 14, 2016 in cultural

The First Lady needed a turnip. By the fall of 2014, “Turn Down for What,” Lil Jon and…

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Slate’s Keith Hernandez: Being all-in on platforms isn’t feasible for most publishers

by Davis Brand Capital on March 11, 2016 in strategic

The hot topic of conversation for most publishers these days is around platforms. Publishers are rushing to put…

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Branding in the Age of Social Media

by Davis Brand Capital on February 17, 2016 in strategic

In the era of Facebook and YouTube, brand building has become a vexing challenge. This is not how…

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How to Protect Your Brand from Social Media Landmines

by Davis Brand Capital on December 9, 2015 in strategic

It’s easy to understand the appeal of social media—those tools and channels are always at hand, the entire…

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The Luxury Brands That Win on Social Media

by Davis Brand Capital on December 4, 2015 in strategic

For some legacy luxury brands, a social media account can seem so…gauche. But that mindset is starting to feel…

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How Black Lives Matter Uses Social Media to Fight the Power

by Davis Brand Capital on October 21, 2015 in cultural

In the 1960’s, if you were a civil rights worker stationed in the Deep South and you needed to…

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Periscope Now Has 10 Million Users Who Watch 21 Million Minutes a Day

by Davis Brand Capital on August 14, 2015 in cultural

Periscope today revealed that it has crossed the 10-million-user threshold in just four and a half months since…

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6 Social Media Strategies for Engaging Customers

by Davis Brand Capital on August 3, 2015 in strategic

Have you felt your social media posts stagnate? Perhaps you are embarking on your company’s social media journey…

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This Summer, Social Ads Are The Winning Ticket For Box Office Success

by Davis Brand Capital on July 24, 2015 in cultural

Summer movie season is in full swing, but the paths viewers will ultimately follow to their seats look…

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Impulse Behavior: Why Social Media Content is Such a Popular Downtime Activity

by Davis Brand Capital on July 20, 2015 in cultural

The human brain interprets social media as a “break” from critical thinking, using Facebook, Twitter and other social…

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Social Media Strategy 101: Know Your Brand, Know Your Audience

by Davis Brand Capital on July 13, 2015 in strategic

If your company has yet to be active on social media it’s about time to get out from…

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10 Creative Social Walls

by Davis Brand Capital on July 9, 2015 in design

Social media walls are popping up everywhere as grounding showpieces at events, brand headquarters and stadiums displaying user-generated…

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60% Of Apparel Retailers On Five Social Channels; 86% On Four

by Davis Brand Capital on July 1, 2015 in cultural

According to Yes Lifecycle Marketing, analyzing more than 200 retailers across five major categories: beauty, apparel, big box,…

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5 Ways Brands Can Get Away From Collecting ‘Likes’ and Do Better on Social

by Davis Brand Capital on June 26, 2015 in strategic

For brands to successfully use social media to help achieve their business goals, they need to move away…

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Macy’s Calls For #AmericanSelfie; Reveals Off-price Test

by Davis Brand Capital on May 7, 2015 in design

Macy’s is introducing a new summer marketing campaign, celebrating the country’s most American places. And in a big…

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The Future of Museums is Reaching Way Beyond Their Walls

by Davis Brand Capital on April 20, 2015 in strategic

The American Museum of Natural History has always been one of the most popular destinations in New York…

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NASA Explores Social Media Space

by Davis Brand Capital on March 20, 2015 in design

NASA, the US space agency, has helped build a group of online advocates by holding offline events for…

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Yik Yak and Online Anonymity are Good for College Students

by Davis Brand Capital on March 17, 2015 in cultural

THE New York Times published an article about the popular anonymous social app, Yik Yak. Stories introducing a…

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Social Business is the Sum of Social Media Marketing, Social Customer Service, Social Selling and More

by Davis Brand Capital on March 4, 2015 in strategic

Customers and employees are still underserved and underappreciated. Some would say, in business, social media lost its way.…

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McDonald’s Social Media Team Will Answer Literally Any Question Except One

by Davis Brand Capital on February 20, 2015 in cultural

McDonald’s recently conducted an interesting experiment in pseudo-transparency. It invited consumers to ask questions about its food, some—like…

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Bloomberg Media Markets A New Look

by Davis Brand Capital on February 18, 2015 in design

Last month, Bloomberg unified its fleet of media properties under the moniker “Bloomberg Business,” a relaunch complete with…

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Flexible Paywall Lets Readers Choose How They Pay

by Davis Brand Capital on February 17, 2015 in strategic

In the world of digital publishing, social media shares have a direct effect on readership figures and advertising…

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Twitter to Buy Niche, a Talent Agency for Social Media Celebs

by Davis Brand Capital on February 12, 2015 in strategic

Twitter is finally getting serious about Vine. On Wednesday afternoon, the company announced it plans to acquire Niche,…

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Twitter’s User Growth Falls Below Facebook’s for the First Time

by Davis Brand Capital on February 6, 2015 in economic

Twitter ‘s user growth nearly ground to a halt in the fourth quarter, hitting a company record low…

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Reputation Management With Digital And Social Media

by Davis Brand Capital on January 29, 2015 in strategic

As major brands get better at their digital and social media marketing, they risk alienating consumers, even when…

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Don’t Try Too Hard to Please Twitter — and Other Lessons From The New York Times’ Social Media Desk

by Davis Brand Capital on January 22, 2015 in strategic

The past year brought major changes to The New York Times. The social media desk’s editors joined a…

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Forrester: Pinterest Doesn’t Work For Marketers

by Davis Brand Capital on January 21, 2015 in strategic

While Pinterest’s ad strategy is taking shape, analysts remain on the fence about the pin-based social network, and…

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Marriott Offers GoPro Cameras For Guests

by Davis Brand Capital on January 21, 2015 in strategic

Marriott Hotels is loaning miniature video cameras to guests at select properties to help them better capture their…

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Women Who Tweet and Share Photos Are Less Stressed, Pew Study Finds

by Davis Brand Capital on January 16, 2015 in cultural

Surfing the Web and checking in on social media does not stress people out, a new study from…

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Google Knowledge Graph Now Showing Social Profiles For Brands

by Davis Brand Capital on January 15, 2015 in strategic

In November, Google began adding links to other social networks, outside of just Google+, within the knowledge graph…

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Bae, is Your Social Media Strategy on Fleek?

by Davis Brand Capital on January 13, 2015 in strategic

A dizzying number of brands, from Taco Bell to Stouffer’s to Seamless, are attempting to sound less like…

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Brands’ Next Big Celebrity Deals May Be With Social Media Stars

by Davis Brand Capital on January 12, 2015 in design

Marketers have long been paying social media stars to crank out branded photos, videos and tweets, and now,…

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Social Media Update 2014

by Davis Brand Capital on January 9, 2015 in cultural

In a new survey conducted in September 2014, the Pew Research Center finds that Facebook remains by far…

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Instagram Is Now Worth $35 Billion

by Davis Brand Capital on December 19, 2014 in economic

Citigroup raised the valuation of Instagram this morning from $19 billion to $35 billion. The photo-sharing network recently…

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Marketing Gone Wrong: Is Your Social Media Plan Legal?

by Davis Brand Capital on December 18, 2014 in strategic

Few things are sadder than PR/marketing campaigns that result in—Heaven forbid—bad PR. I’ve written before about accidental PR…

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Will Social Media Posts Become the New Currency?

by Davis Brand Capital on December 16, 2014 in economic

Multiple trends show a move toward social currency as a legitimate method of payment. Currency has always been…

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Facebook Chief Says Secret of His Success Is Making Lots of Mistakes

by Davis Brand Capital on December 12, 2014 in strategic

Now we know why Facebook is so unafraid to make mistakes, whether it is the company’s privacy stumbles…

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The Best and Worst Brands on Social Media in 2014

by Davis Brand Capital on December 11, 2014 in strategic

Fiat, Yamaha and Burton had a great year in social media, while American Airlines remained stalled out on…

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How Social Media Saved San Francisco From a Giant Toilet Lookalike

by Davis Brand Capital on December 11, 2014 in cultural

For a team whose nickname for its duo of sharp-shooting stars Stephen Curry and Klay Thompson is the…

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9 Marketing Mistakes That Make You Look Like a Rookie

by Davis Brand Capital on December 4, 2014 in design

There are a few glaring marketing faux pas that crop up everywhere, from newsletters to email campaigns, over…

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How Messaging Apps Are Changing Media Distribution

by Davis Brand Capital on December 3, 2014 in strategic

The social media pendulum is in full swing, and latest trends do not necessarily bode well for the…

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These Are the Top 10 Brands That Nailed Social Video in 2014

by Davis Brand Capital on December 3, 2014 in design

Activia, Samsung, Nike and Coca-Cola are among the brands that created this year’s best social and viral videos,…

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Social Media Deepens Partisan Divides. But Not Always.

by Davis Brand Capital on November 20, 2014 in cultural

If there seems to be an unbridgeable gulf between conservatives and liberals in the United States, social networking…

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9 Myths About Social Media at Work

by Davis Brand Capital on November 20, 2014 in strategic

Avinash Kaushik, an Indian entrepreneur, author and public speaker, once tweeted that “Social media is like teen sex,…

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5 Trends That Will Change How You Use Social Media in 2015

by Davis Brand Capital on November 19, 2014 in cultural

This year started with a death sentence for Facebook. In January, a research company called Global Web Index…

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New England Patriots Accidentally Tweet Out a Racial Slur

by Davis Brand Capital on November 14, 2014 in cultural

This wouldn’t be the first time a brand trying to drive engagement with a harmless promotion got trolled…

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The Man Who Convinced BMW To Rethink Social Media

by Davis Brand Capital on November 13, 2014 in strategic

Steven Althaus’s moment of digital truth came this past spring. BMW’s global director of brand management stood in…

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See How the Top Fast Food Chains Are Performing on Facebook and If Fans Are Liking It

by Davis Brand Capital on November 6, 2014 in strategic

From posting pictures of perfectly styled burgers to responding to consumers’ seemingly never-ending complaints, fast food restaurants use…

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Cell Phones, Social Media and Campaign 2014

by Davis Brand Capital on November 4, 2014 in cultural

Cell phones and social media platforms like Facebook and Twitter are playing an increasingly prominent role in how…

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Luxury Brands Are Still Casting a Leery Eye Toward Social Media

by Davis Brand Capital on November 3, 2014 in design

While scores of marketers practically bear-hugged Facebook and Twitter when they first launched, seeing these social platforms as…

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Twitter Can’t Escape Its User Growth Issue, At Least for Now

by Davis Brand Capital on October 28, 2014 in economic

No matter how Twitter performs financially, investors remain homed in on user growth. The company’s growth metric –…

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14 Instagram Data Findings That Every Marketer Needs to Know

by Davis Brand Capital on October 28, 2014 in design

Instagram’s well-documented rise as a mobile-social platform has intrigued marketers for the last few years, but data showing…

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The Queen Sends Her First tweet

by Davis Brand Capital on October 24, 2014 in cultural

It’s a moment for the history books. Queen Elizabeth II sent her first tweet on Friday. The message…

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4 Monumental Shifts In Brand Culture

by Davis Brand Capital on October 21, 2014 in cultural

The context for cultures is changing. In four vital ways. Firstly – the relationship between customers and companies…

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This New Social Network Will Pay You for Your Party Pictures and Sandwich-Eating Updates

by Davis Brand Capital on October 21, 2014 in economic

Looks like 2014 is the year of Alternatives to Facebook. After Facebook’s suffocating ads and user data sorcery…

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The LinkedIn Effect: Why Social Media Is Now Mandatory for Success

by Davis Brand Capital on October 20, 2014 in cultural

Call it the “LinkedIn Effect.” Social networks like LinkedIn and Facebook have changed the nature of human interaction…

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Smart People Prefer Curly Fries

by Davis Brand Capital on October 7, 2014 in cultural

Social media users now number more than 1.4 billion—more than half of the Earth’s Internet-using population. We share…

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Not on a Social Network? You’ve Still Got a Privacy Problem

by Davis Brand Capital on October 6, 2014 in cultural

We already know that if you use an online social network, you give up a serious slice of…

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Snapchat Is $10 Billion Worth Of Serious Business

by Davis Brand Capital on October 6, 2014 in economic

Rumor has it Yahoo wants to win back some cool company credibility by investing in ephemeral photo and…

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Facebook to Ease Policies on Using Real Names for Accounts

by Davis Brand Capital on October 2, 2014 in cultural

After two weeks of pressure from San Francisco’s drag queens and others who have adopted names that aren’t…

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Ello Says You’re Not a Product, But You Are

by Davis Brand Capital on September 26, 2014 in cultural

This week, the social-networking site Ello exploded onto the scene. The site is slowly letting new users in,…

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The Linguistic Evolution of Internet Speak

by Davis Brand Capital on September 25, 2014 in cultural

“I can’t even right now, I’m literally dying.” Anyone who uses the Internet will recognize that ubiquitous expression.…

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Hootsuite Gets Another $60 Million in Financing, Buys Zeetl

by Davis Brand Capital on September 25, 2014 in economic

Hootsuite isn’t making money, but it’s not going away anytime soon either. The social media technology company said…

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A Glimpse Into Marketers’ Social Media Strategies

by Davis Brand Capital on September 16, 2014 in strategic

Almost every company puts much money and effort behind social media strategy, with goals ranging from enhanced brand…

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6 of the Top 10 Brand Posts on Facebook Are About Sports

by Davis Brand Capital on September 16, 2014 in strategic

While Facebook’s controversial algorithm changes late last year have given marketers migraines, a few heavy hitters have powered…

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How NFL Players Are Winning the Game for Micro Endorsements

by Davis Brand Capital on September 16, 2014 in economic

It only took three minutes. Kansas City Chiefs running back Jamaal Charles learned about a fantasy football endorsement…

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Meet the Man Who Gets Paid $35,000 to Send a Snapchat

by Davis Brand Capital on September 15, 2014 in design

Jerome Jarre is sitting in the front row of this year’s MTV Video Music Awards, catching all the…

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This Guy’s Replies to 9/11 Brand Tweets Sum Up Everything That’s Wrong With 9/11 Brand Tweets

by Davis Brand Capital on September 12, 2014 in cultural

Brands that try to get in on the social conversation around 9/11 can come off as crass and…

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#Brands Couldn’t Resist Being #Brands, Even on 9/11

by Davis Brand Capital on September 11, 2014 in cultural

Social media managers need to learn when to sit out on the sidelines. The 13th anniversary of the…

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One Year On, CEOs Still Not Getting Social

by Davis Brand Capital on September 9, 2014 in cultural

The 2014 CEO.com Social CEO Report, an annual survey that investigates the social media habits of business leaders,…

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No One Tweets Like the Japanese, and That Was a Huge Problem for Twitter

by Davis Brand Capital on September 2, 2014 in cultural

Twitter engineer Mazdak Hashemi says the Japanese tweet like no one else on earth. When the New Year…

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Is Your Brand a Social Media Gatecrasher?

by Davis Brand Capital on September 2, 2014 in strategic

Another great cartoon from marketoonist Tom Fishburne illustrates the problem with many brands’ social media activity. This content…

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How Social Media Silences Debate

by Davis Brand Capital on August 26, 2014 in cultural

The Internet might be a useful tool for activists and organizers, in episodes as momentous as the Arab…

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Newcastle Asks Fans For Marketing Help

by Davis Brand Capital on August 20, 2014 in design

Newcastle Brown Ale is soliciting photos from its fans that the beer brand can digitally manipulate and turn…

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Five Learnings from the #ALSIceBucketChallenge

by Davis Brand Capital on August 20, 2014 in strategic

Two months ago, I discovered my 13- and 11-year-old sons posting videos on Instagram proclaiming that they were…

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Social Media Influence Is Pervasive — and Sometimes Automatic

by Davis Brand Capital on August 20, 2014 in cultural

According to a new study in the Journal of Consumer Research called “Social Defaults: Observed Choices Become Choice…

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Beyond Millennials: How to Reach Generation Z

by Davis Brand Capital on August 20, 2014 in cultural

As the generation that inspired countless thinkpieces eases out of the public eye, marketers are honing in on…

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How 12 Brands Used Snapchat

by Davis Brand Capital on August 20, 2014 in design

There is no shortage of marketers rushing to meet consumers where they live online, to elbow their way…

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An App Like Yo Could Turn Out to Be Bigger Than Twitter

by Davis Brand Capital on August 11, 2014 in cultural

Few apps in history have been as controversial and polarizing as Yo. Many people have called it the…

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When (and Why) to Pay for Tweets

by Davis Brand Capital on August 11, 2014 in design

If you’re on social media, you’ve seen them: ads dressed up to look (almost) exactly like normal tweets,…

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5 Ways to Redefine and Retell your Brand’s Story

by Davis Brand Capital on August 8, 2014 in strategic

Imagine this scenario: you’ve designed a solid online marketing campaign that incorporates your brand’s message and mission, while…

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It Really Is About Time For Apple To Start Tweeting

by Davis Brand Capital on August 6, 2014 in design

Lots of people jumped to the conclusion that Apple’s hire of a prominent social-media marketer meant that the…

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Hackers Serve Up App Ideas for Chipotle, Google, and Mario Batali

by Davis Brand Capital on August 5, 2014 in design

Now that McDonald’s (MCD), Starbucks (SBUX), and other chains have digital apps, the food industry is looking for software to do more…

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Best of Both Worlds: How to Create a Long-Tail SEO Strategy for Social Media Micro-Content

by Davis Brand Capital on August 4, 2014 in strategic

Ever find it difficult to rank for relevant keywords in search or gain traction on social? Most marketers…

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Montana Millennial Moves Metal With Self-Promotion, Social Media

by Davis Brand Capital on August 4, 2014 in economic

Saleswoman Laura Madison markets herself and the brand she sells, Toyota, but not her dealership. Ms. Madison, 25,…

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These 3 Brands Are Doing Twitter Marketing Right

by Davis Brand Capital on July 24, 2014 in design

Twitter users: have you noticed a trend? Has anything about the way companies are tweeting these days caught…

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How Facebook and Twitter are Mixing Branding and DR

by Davis Brand Capital on July 23, 2014 in strategic

For some, the allure of social media was that it offered a radically new way to build brands:…

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Three Small Online Retailers That are Innovating in Social

by Davis Brand Capital on July 23, 2014 in design

Online retail is a crowded space. Merely curating looks and dishing out advice on newsletters is passé at…

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Propaganda Is the New Frontier for Fake Social Media Accounts

by Davis Brand Capital on July 23, 2014 in cultural

Fake social media accounts are spreading pro-Chinese propaganda on Twitter, disseminating upbeat news stories about the troubled regions…

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Is Twitter Trolling Making the Israel-Palestine Conflict Worse?

by Davis Brand Capital on July 22, 2014 in cultural

From hashtags praising Hitler to Facebook groups demanding ‘revenge’ on Gaza, the social mediasphere has reached a new…

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How the Weird Art of Food Photography Went Mainstream

by Davis Brand Capital on July 22, 2014 in design

When Adam Goldberg lived in Paris in 2007, the food blogger puzzled his fellow restaurant patrons whenever he…

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YouTube Stars Sell Target to College Set

by Davis Brand Capital on July 21, 2014 in strategic

Todrick Hall, Ann Le, Tiffany Garcia and Michael Balalis, a.k.a. Mikey Bolts, are unlikely to be household names…

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Why Word Of Mouth Marketing IS The Most Important Social Media

by Davis Brand Capital on July 18, 2014 in strategic

Word of Mouth Marketing (WOMM). Isn’t this really the original social media platform? I grew up with the…

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The Vine Movement to Call Out Trolls

by Davis Brand Capital on July 17, 2014 in cultural

When there’s a lot of interaction on a given social network, it’s a good sign that users are…

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How I Gained 68,000 Followers by Live-Tweeting

by Davis Brand Capital on July 16, 2014 in cultural

Live-tweeting is a fairly new phenomenon, but if you watch the news, sports, reality TV or the Oscars,…

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Facebook, Twitter Set Usage Records for World Cup Final

by Davis Brand Capital on July 14, 2014 in cultural

Less than 24 hours after the conclusion of the 2014 World Cup final, most of the world’s soccer…

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Inside Hyatt’s Revamped Social Media Strategy

by Davis Brand Capital on July 11, 2014 in design

Back in 2009, the hospitality industry caught the social media bug. Hotels sprained ankles jumping on the social…

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What Gives Marketing Chiefs Nightmares?

by Davis Brand Capital on July 11, 2014 in strategic

With the marketing business changing dramatically, some chief marketing officers are having a hard time sleeping. What’s keeping…

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Facebook’s Experiment Causes a Lot of Fuss for Little Result

by Davis Brand Capital on July 10, 2014 in cultural

A study in which Facebook manipulated the news feeds to more than 600,000 users sent social media users…

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5 Tips for Incorporating Compelling Design Into Your Twitter Strategy

by Davis Brand Capital on July 10, 2014 in design

In the social media world, images are exploding. In October, Twitter improved its visual content game by bringing…

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Can WeChat Become A Major Advertising Platform?

by Davis Brand Capital on July 9, 2014 in economic

China’s popular messaging app, WeChat, is slowly turning itself into an advertising platform. This week, Tencent, WeChat’s operator,…

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In Social Media Marketing, Who Owns Your Brand’s Voice?

by Davis Brand Capital on July 9, 2014 in strategic

We often forget that behind every tweet, post, pin or hashtag are individuals: professionals crafting a brand’s identity…

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Pinterest Makes It Easier to Follow E-commerce Brands

by Davis Brand Capital on July 9, 2014 in strategic

Pinterest has tweaked the popular “follow” button that marketers employ on their e-commerce sites. The social pinning platform…

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LinkedIn is Gaining Two New Members Every Second, Every Day (& 9 Other Crazy Stats)

by Davis Brand Capital on July 9, 2014 in economic

For the professional network crew at Linkedin, the company’s “mobile moment” is happening right now. Joff Redfern, Linkedin’s…

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3 Things You Should Know About The Network Economy

by Davis Brand Capital on July 8, 2014 in economic

We’re living in an age of networks. Facebook, Twitter TWTR -2.66% and LinkedIn LNKD -2.57% have hundreds of…

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Photography Exhibit Hosted On Twitter Unveils London’s Hidden Gems

by Davis Brand Capital on July 7, 2014 in design

Fashion photographer Nick Knight collaborated with American Express to host a real-time urban photography exhibit on Twitter.

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Embedded With Adidas’ Social Media Team at the World Cup in Rio

by Davis Brand Capital on July 7, 2014 in strategic

Striving to Be the Most Talked-About Brand At the Tournament

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Entrepreneur Barbie Is on LinkedIn, and She’s Already Way More Connected Than You

by Davis Brand Capital on July 3, 2014 in design

The newest high-profile member on LinkedIn probably isn’t going to write you a recommendation or endorse you for…

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Social Media Fail to Live Up to Early Marketing Hype

by Davis Brand Capital on July 3, 2014 in strategic

Companies Refine Strategies to Stress Quality Over Quantity of Fans

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How Instagram and Vine are Creeping Into ‘DNA’ of Sports Teams, Brands

by Davis Brand Capital on April 28, 2014 in design

What can you creatively construct in six seconds that resonates with consumers and fans? That’s the million-dollar question…

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The Hard Truth About Your Online Life

by Davis Brand Capital on April 23, 2014 in uncategorized

From email to social media, there comes a time in everyone’s life when we need to sit up…

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The Tricky Balance Of Using Humor To Boost Your Brand (And 5 Companies Who Got It Right)

by Davis Brand Capital on February 21, 2014 in uncategorized

It’s not always easy to make someone laugh, but the brands that master it capture their customers’ attention…

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Starbucks And Nike Are Winning Instagram (And Your Photos Are Helping)

by Davis Brand Capital on February 14, 2014 in cultural

Do you have that one friend who constantly posts artistically-angled photos of his morning latte on Instagram? What…

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Target To Launch Collections Created By Pinterest’s Top Pinners

by Davis Brand Capital on February 13, 2014 in strategic

The retailer is collaborating with three top Pinterest users who combine design expertise and social-media savvy on party-themed…

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The Problem With Facebook

by Davis Brand Capital on February 13, 2014 in strategic

Facebook is a complex ecosystem of individuals, creators, brands and advertisers, but I don’t think it serves any…

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The strength of ‘weak signals’

by Davis Brand Capital on February 12, 2014 in economic

Snippets of information, often hidden in social-media streams, offer companies a valuable new tool for staying ahead.

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Twitter Testing Profile Redesign and Other News You Need to Know

by Davis Brand Capital on February 12, 2014 in uncategorized

Welcome to this morning’s edition of “First To Know,” a series in which we keep you updated on…

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Brands Need to Understand and Embrace the Owned Media of Apps

by Davis Brand Capital on February 11, 2014 in uncategorized

The average consumer spends 127 minutes in mobile applications each day, responding to emails, browsing Facebook and searching…

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Marc Jacobs Pop-Up Shop Takes Tweets, Instagrams for Payment

by Davis Brand Capital on February 7, 2014 in strategic

Marc Jacobs will open the doors to his Daisy fragrance pop-up store in Manhattan on Friday, but unlike…

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The Big Bet: NBC Thinks More Digital Coverage Means Better Olympics Ratings

by Davis Brand Capital on February 5, 2014 in strategic

NBC’s last Olympics was either a rousing success or a spectacular failure, depending on who you ask. Two…

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8 Incredible Museums Sharing on Pinterest

by Davis Brand Capital on January 29, 2014 in strategic

Pinterest has a reputation as the social media channel for food and fashion, but there’s much more to…

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8 Incredible Museums Sharing on Pinterest

by Davis Brand Capital on January 29, 2014 in strategic

Pinterest has a reputation as the social media channel for food and fashion, but there’s much more to…

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Pinterest, Twitter And Tumblr (Yes, Tumblr!) Are Starting To Steal Revenues From Facebook

by Davis Brand Capital on January 27, 2014 in uncategorized

No longer a novelty, social media is now driving huge increases in paying customers to retail sites, according…

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The 2 Teenagers Who Run the Wildly Popular Twitter Feed, @HistoryInPics

by Davis Brand Capital on January 23, 2014 in uncategorized

Meet Xavier Di Petta and Kyle Cameron, ages 17 and 19, whose ability to build a massive audience…

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Does Digital Media Advance the Political Process?

by Davis Brand Capital on January 23, 2014 in strategic

Between the massive shifts occurring today among marketers in the use of digital versus “traditional” media (i.e., television,…

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Is Facebook Becoming the USA Today of the 21st Century?

by Davis Brand Capital on January 16, 2014 in uncategorized

When Facebook added hashtags last year and almost no one used them, you might have thought the social…

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Social Media Mixology: Which Networks to Use Together

by Davis Brand Capital on December 23, 2013 in strategic

Being master of all the networks is a godly feat, but knowing how to use Tumblr to up…

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5 Biggest Social Media Lessons of 2013

by Davis Brand Capital on December 18, 2013 in uncategorized

It was a big year for social media. Twitter made its successful debut on the stock market while…

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Time to Reinvent Job Structures to Survive an Always-On World

by Davis Brand Capital on December 17, 2013 in strategic

Marketing Is About Making Your Brand as Relevant as Possible, and Now You Need to Do It in…

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Ad Age Survey: What Advertisers Really Think About Twitter

by Davis Brand Capital on December 13, 2013 in uncategorized

There’s little question that Twitter’s intial public offering in October was a success, but what about its ad…

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Instagram’s Top Posts and Trends From 2013

by Davis Brand Capital on December 13, 2013 in uncategorized

Instagram is starting to look every bit the billion dollar company Facebook made it out to be in…

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Watch the Most Shared Ads of the Past 8 Years on Unruly Media’s ‘Viral Spiral’

by Davis Brand Capital on December 5, 2013 in uncategorized

The Viral Spiral—a fun way to look at some of the biggest viral spots since 2006—has been spiced…

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Users Bash Instagram Advertisers In Comments

by Davis Brand Capital on November 27, 2013 in strategic

When Instagram announced that it would put ads in users’ feeds, we knew there would be a backlash.…

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What Twitter’s Expanded Images Mean for Clicks, Retweets, and Favorites

by Davis Brand Capital on November 25, 2013 in strategic

The changes to how Twitter displays images can make your tweets stand out. Here’s how to boost your…

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Will Ferrell’s Anchorman 2 Is Changing the Way Movies Are Marketed

by Davis Brand Capital on November 25, 2013 in uncategorized

The wide-reaching social push is unlike anything done before.

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Don’t Ignore Your Best Co-Branding Opportunity — Your Employees

by Davis Brand Capital on November 20, 2013 in strategic

We all know employees can be both brand ambassadors and brand detractors. But what we haven’t wrapped our…

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Here’s Where Teens Are Going Instead Of Facebook

by Davis Brand Capital on November 19, 2013 in strategic

Where are teenagers going instead? Not surprisingly, it’s mobile chat services like WeChat, and photo-sharing apps like Instagram…

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How Paid Advertising Is Working on Social Media

by Davis Brand Capital on November 19, 2013 in strategic

Social-media content has grabbed the spotlight in the last few years, as marketers figure out how to engage…

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How Google Glass Could Revolutionize The Music Industry

by Davis Brand Capital on November 18, 2013 in uncategorized

Sound engineer Young Guru, who has worked on most of Jay Z’s albums, among many other projects, envisions…

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15 Brands Rocking Tumblr

by Davis Brand Capital on November 14, 2013 in strategic

These 15 brands have solved the Tumblr riddle, and whether it’s for news or fashion, entertainment or history,…

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Ad Age Media #PROTIPS

by Davis Brand Capital on November 4, 2013 in strategic

How Do the Media Pros Binge on Content?

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Marketers: Facebook Still Has Way More Teens Than Anyone Else

by Davis Brand Capital on November 1, 2013 in strategic

Usage Among Teens May Be Down, But Advertisers Are Unfazed.

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Chinese Companies Scale the Great Firewall to Build Brands on Facebook, Twitter

by Davis Brand Capital on October 29, 2013 in strategic

But Marketers Are Stymied by Lack of Access and Limited Knowledge

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SEO & Social Media Alignment

by Davis Brand Capital on October 25, 2013 in uncategorized

Traditionally, SEO has focused on content, website architecture and linking. These areas of focus are still critical, but…

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Get the Right People to Notice Your Ideas

by Davis Brand Capital on October 9, 2013 in uncategorized

It’s a common question: why bother to blog (or use other forms of social media) when it’s so…

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How To Build An Effective Social Marketing Strategy

by Davis Brand Capital on October 7, 2013 in strategic

The basic function of marketing promotion has changed. It is no longer enough to simply grab attention, you…

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5 Lessons On Influencer Marketing And Brand Transparency

by Davis Brand Capital on September 26, 2013 in strategic

Consumers trust their friends, family and advocates far more than they trust banner and TV ads, and they’re…

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One Publisher’s Social Media Strategy: Outright Rejection

by Davis Brand Capital on September 19, 2013 in strategic

Monocle Eschews Social Media, Says It’s No Worse Off Without It.

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Three Secrets to Having a Two-Way Conversation with Your Brand’s Customers Online

by Davis Brand Capital on September 12, 2013 in strategic

It’s a constant struggle for brands to make themselves be seen and heard above all the noise that’s…

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15 Brands Kicking Butt on Vine

by Davis Brand Capital on September 6, 2013 in strategic

Despite Instagram’s massive following and its new video feature, many brands have committed to Vine.

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Facebook hashtags said to have zero viral impact

by Davis Brand Capital on September 4, 2013 in strategic

While Twitter hashtags help drive exposure on the social network, new data shows that Facebook hashtags have the…

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Can Social Media Make Customers More Civilized?

by Davis Brand Capital on August 28, 2013 in strategic

Social media often make it a little too easy for good people to behave badly. When those good…

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10 Early-Adopter Brands That Are First to Try New Technology

by Davis Brand Capital on August 1, 2013 in strategic

You know your friends who are always first to tell you about some new social platform, who had…

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Facebook Commerce May Be Better Run by Twentysomethings

by Davis Brand Capital on July 17, 2013 in strategic

Social savviness boosts sales, SMBs say.

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We Owe Everything to Digital

by Davis Brand Capital on July 11, 2013 in cultural

Digital technology has transformed our world, opening up and bringing the everyday to culture and heritage.

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How Vine Climbed to the Top of the Social Media Ladder

by Davis Brand Capital on June 20, 2013 in strategic

Owned by Twitter and launched in January, Vine is to short videos what Instagram is to snapshots: You…

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The Company Website Is Making a Comeback

by Davis Brand Capital on June 19, 2013 in strategic

The comeback is bolstered by new interlinks that make it increasingly easy for websites to suck in and…

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Managing Multiple Brands In Social

by Davis Brand Capital on June 11, 2013 in strategic

Social media has become an increasingly complex undertaking for large companies.

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Decoding The Value Of Social Media In Marketing

by Davis Brand Capital on May 2, 2013 in strategic

In the ongoing evolution of social media in 2012, people’s behavior in social and mobile matured to a…

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Brands With A Voice

by Davis Brand Capital on May 1, 2013 in strategic

This means that brands are suddenly jumping into intense conversations with a real point of view, on issues…

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New York Wheel Could Create New Outdoor-Ad Opportunities

by Davis Brand Capital on April 22, 2013 in design

Developers Seeks Sponsors by Touting Attraction’s Technology, Social Media Potential

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You’ve Got A Video Problem

by Davis Brand Capital on April 11, 2013 in uncategorized

In the pre-digital days there really wasn’t a need for brands to produce more than the ads that…

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7 Specific Ways To Harness The Power Of Social Media

by Davis Brand Capital on March 28, 2013 in strategic

If your company hasn’t learned to harness the power of the social media world yet, here’s one reason…

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Bullet-Proof Your Earned Media Campaign

by Davis Brand Capital on March 21, 2013 in strategic

Despite the quest, earned media isn’t always a good thing. It works when the right people — your…

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5 Ways To Drive Social Advocacy For Your Business

by Davis Brand Capital on March 14, 2013 in strategic

What do a publishing giant, a women’s lingerie retailer, a kid-centric commerce subscription service and a nonprofit organization…

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The Hidden Benefits of Social Media Marketing Why Your Strategy May Be Working Better Than You Think

by Davis Brand Capital on March 12, 2013 in strategic

If you’re feeling a bit skeptical about social media marketing and whether or not it’s worth the effort,…

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The Hidden Benefits of Social Media Marketing Why Your Strategy May Be Working Better Than You Think

by Davis Brand Capital on March 12, 2013 in strategic

If you’re feeling a bit skeptical about social media marketing and whether or not it’s worth the effort,…

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The Hare Finally Beats The Tortoise: How Brands Can Get Up to Speed for a Real-Time World

by Davis Brand Capital on March 8, 2013 in strategic

You often hear of the lengthy approval processes required to get a campaign underway. That’s not always the…

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Blacks and Hispanics Are More Likely Than Whites to Use Twitter

by Davis Brand Capital on March 6, 2013 in strategic

Graphic breakdown from Pew by age, gender, race

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Television’s Future Has a Social Soundtrack

by Davis Brand Capital on March 4, 2013 in strategic

Just in the United States, tens of millions of people are talking to each other as they watch…

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Social Media Are More Interested in Your Supply Chain Than Your Marketing

by Davis Brand Capital on March 4, 2013 in strategic

Businesses need to get a better handle on the reality that underlies their messages, because social media are…

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Steal These 3 Social Marketing Tricks From Top Brands

by Davis Brand Capital on February 22, 2013 in strategic

Do you follow a brand in social media? Are you glad you did?

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The Most Common B-to-B Social Media Question (And the Answer)

by Davis Brand Capital on February 21, 2013 in strategic

The most common question B-to-B marketers ask me is: “How do I use social media to get more…

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Twitter and Amex to Let You Pay With a Hashtag

by Davis Brand Capital on February 12, 2013 in economic

Twitter is getting into e-commerce. It’s now possible to buy goods online in two steps by tweeting a…

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How Pinterest Can Turn Your Brand Red-Hot [INFOGRAPHIC]

by Davis Brand Capital on March 19, 2012 in strategic

If your brand isn’t on Pinterest, you could be missing out on a growing stream of potential customers.

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Newly redesigned Pinterest profile pages go live

by Davis Brand Capital on March 16, 2012 in strategic

Pinterest has rolled out its first significant makeover since gaining popular attention in a move that sees it…

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How to Track Traffic From Pinterest in Google Analytics

by Davis Brand Capital on March 14, 2012 in strategic

It’s hard to ignore Pinterest’s explosive growth over the past year. In a very short period of time,…

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Pinterest CEO Ben Silbermann’s Lesson for Start-Ups: Go Your Own Way

by Davis Brand Capital on March 13, 2012 in uncategorized

In an interview with Hunch co-founder and investor Chris Dixon at SXSW today, it was remarkable how often…

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Marketers: 7 Ways NOT to Ruin Pinterest

by Davis Brand Capital on March 6, 2012 in strategic

Have you heard of Pinterest? It’s a (relatively) new social site where users share — or “pin” ñ…

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Pinterest Becomes Top Traffic Driver for Women’s Magazines

by Davis Brand Capital on February 27, 2012 in uncategorized

Pinterest hasn’t just become a significant source of referral traffic for retailers; it’s also becoming a top traffic…

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High-End Pinterest Competitor Fancy Launches Commerce Platform With Help From Jack Dorsey

by Davis Brand Capital on February 23, 2012 in strategic

“People are ‘Fancy-ing’ what they like, forming communities around these products or experiences, and now we allow merchants…

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Beyond Facebook: The Rise Of Interest-Based Social Networks

by Davis Brand Capital on February 20, 2012 in strategic

While some may pronounce that Facebook is all the social we’d ever need, users clearly haven’t gotten the…

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Bessemer Ventures: Why We Invested In Pinterest

by Davis Brand Capital on February 17, 2012 in strategic

Jeremy Levine, who led Bessemer’s investment, tells us about all the ways Pinterest can make money, why it’s…

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Social Media Helps Grammys Achieve Huge Ratings in Broadcast and Social TV

by Davis Brand Capital on February 14, 2012 in strategic

The 54th Annual Grammy Awards was a huge hit across social, digital and broadcast platforms. Excitement for the…

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How Pinterest Is Changing Website Design Forever

by Davis Brand Capital on February 10, 2012 in strategic

Even if you haven’t ever visited popular visual bookmarking site Pinterest, you might recognize its design elements —…

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Curate Your Brand’s Content With Pinterest

by Davis Brand Capital on February 9, 2012 in uncategorized

Pinterest is a Virtual Pinboard. Pinterest lets you organize and share all the beautiful things you find on…

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Hulu And TiVo Announce Top Super Bowl Commercials, But Where’s The Tech?

by Davis Brand Capital on February 6, 2012 in strategic

Of course, in the wrap up of every Super Bowl, the people want to get a taste of…

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Discount Voucher Sites: Threat To Brand Value?

by Davis Brand Capital on February 3, 2012 in strategic

Discount voucher sites are all the rage. Groupon, Living Social and a host of other players are entering…

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Facebook Cites Google+ With Mobile Shift Among Potential Risks

by Davis Brand Capital on February 2, 2012 in strategic

Facebook Inc., the social network that filed for an initial public offering yesterday, listed rivalry with Google Inc.,…

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The Days of “Manager Knows Best” Are Ending

by Davis Brand Capital on February 2, 2012 in strategic

To get a glimpse of what tomorrow’s young global managers might be like as leaders, take a look…

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77% Of CMOs Unsure Where To Reach Consumer

by Davis Brand Capital on February 1, 2012 in strategic

While most companies are all over Facebook and Twitter, CMOs confess they are at sixes and sevens with…

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Puma Takes to The High Seas For Social Trials

by Davis Brand Capital on January 31, 2012 in strategic

Puma can’t yet legally discuss its Olympics marketing strategy, according to Remi Carlioz, the company’s head of digital…

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Privacy Debate: Google Cannot Opt Out of New Brand Damage

by Davis Brand Capital on January 25, 2012 in uncategorized

It was a move many saw coming, eventually. Turns out, eventually was Tuesday. That’s the day Google amended…

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Google launches personal search tool linked with social media

by Davis Brand Capital on January 10, 2012 in strategic

Google is taking Googling yourself to a whole new level, by folding users’ personal data into Google search…

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What Do Social Media Influencers Do That You Don’t (but Could)

by Davis Brand Capital on January 4, 2012 in strategic

The differences between social media influencers and the online strategies of other groups are so marked that it…

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6 Steps for Protecting Corporate Reputation in the Social Media Age

by Davis Brand Capital on January 3, 2012 in strategic

It takes years to build a good reputation, but seconds to damage it beyond repair, as executives at…

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Facebook cuts six degrees of separation to four

by Davis Brand Capital on November 22, 2011 in cultural

Since the American social psychologist, Stanley Milgram, conducted his famous ’small world experiment’ in the 1960s, it has…

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How social technologies are extending the organization

by Davis Brand Capital on November 22, 2011 in strategic

Our fifth annual survey on the way organizations use social tools and technologies finds that they continue to…

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Community Is As Community Does

by Teri A. Schindler on November 21, 2011 in strategic

“Building community.” It’s become a mantra.  You can’t go a day of digitally deposited trade reading without gurus…

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Prepare Yourselves: Facebook To Be Profoundly Changed

by Davis Brand Capital on September 22, 2011 in cultural

Facebook is driven by a single, unique goal. Its priority isn’t to gain more users (it already has…

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Twitter Co-Founders’ New Startup: Lift

by Davis Brand Capital on August 25, 2011 in strategic

Twitter co-founders Evan Williams and Biz Stone have revealed their much-awaited next project since leaving Twitter and relaunching…

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The London Riots and the Future of Social Media

by Davis Brand Capital on August 16, 2011 in uncategorized

While there are many theories for the underlying reasons for the the riots — social inequality, the economic…

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Boardroom Lessons from a Social Media Misstep

by Davis Brand Capital on August 15, 2011 in strategic

Board members need to understand the factors that impact their businesses. Economics, politics, and sector shifts are all…

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How Social Technology Is Remaking Business, Branding And Customers

by Davis Brand Capital on August 5, 2011 in strategic

There is a fundamental shift that social media necessitates in business today ñ the need to transition from…

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Five Reasons Google+ Is Exploding — and Could Actually Hurt Facebook

by Davis Brand Capital on July 25, 2011 in cultural

So Google+ obviously has some traction. Just a few weeks after its launch, Google CEO Larry Page revealed…

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50 Social Media Stats to Kickstart Your Slide Deck

by Davis Brand Capital on July 20, 2011 in uncategorized

1. “Social media accounts for one out of every six minutes spent online in US.” (Journalism.co.uk) 2. “Seventy-seven…

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What Google+ Means For Google And You

by Davis Brand Capital on July 15, 2011 in cultural

Recently I had a chance to catch up with Vic Gundotra, one of the chiefs behind Google’s new…

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The Surprising (Content) Future of Google+

by Davis Brand Capital on July 13, 2011 in cultural

I have been spending time on Google+ since its launch, and though people on Google+ are talking a…

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What Google’s Quiet Failure Says About Its Innovation Health

by Davis Brand Capital on July 11, 2011 in strategic

Let social media mavens debate whether Google+ will succeed as a ‘Facebook killer’ where Buzz did not. I…

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Tune Out, Turn Off: A Mantra Needed for Our Times?

by Davis Brand Capital on April 25, 2011 in cultural

The 2011 Pulitzer Prizes were announced recently, and I was thrilled to see that Nick Carr’s The Shallows:…

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Walmart taps into Silicon Valley expertise

by Davis Brand Capital on April 20, 2011 in strategic

Walmart, the world’s largest retailer, has swung its bulk into the fast-changing world of social networks by acquiring…

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Social Networks Will Change Product Innovation

by Davis Brand Capital on March 21, 2011 in strategic

Much is being written about the impact that new communication technologies and channels (blogs, Facebook, Twitter, YouTube) have…

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Obama: “We Are a Nation of Google and Facebook”

by Davis Brand Capital on January 26, 2011 in cultural

In addressing American innovation in the State of the Union Address, President Obama called America a nation of…

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For Magazines, a Bitter Pill in iPad

by Davis Brand Capital on January 18, 2011 in uncategorized

The frustration that the country’s magazine and newspaper publishers feel toward Apple can sound a lot like a…

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Checkins for Charity: The Rise of Geo-Social Good

by Davis Brand Capital on November 17, 2010 in uncategorized

If you ever believed that social media really could help make a difference in the world, then we’ve…

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The Devolving Meaning of Social Media

by Davis Brand Capital on October 27, 2010 in strategic

The headline in yesterday’s New York Times business section was instantly exciting: “Kleiner Perkins and Partners Create $250…

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The Power of the Social Cloud

by Davis Brand Capital on October 18, 2010 in uncategorized

In our previous two posts, we discussed the significance of cloud computing and social software. We rarely get…

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Macy’s Mirror Let’s Your Reflection Try on Clothes

by Davis Brand Capital on October 14, 2010 in strategic

Clothes shoppers wanting to experience the 21st-century version of dress-up have until November to try on the new…

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Gap Reverts to Original Logo After Social Media Backlash

by Davis Brand Capital on October 12, 2010 in strategic

Gap has announced on its Facebook Page that it is scrapping its new logo design efforts, acquiescing to…

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The Great Brand Dilution

by Davis Brand Capital on October 7, 2010 in strategic

For decades brands basked in the glory of control, control over consumers’ perceptions, impressions and ultimately decisions and…

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You Can’t Win a Revolution With a Line Extension

by Davis Brand Capital on October 5, 2010 in strategic

In the last decade, we’ve had two wars (Iraq and Afghanistan), two automobile bankruptcies (General Motors and Chrysler)…

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Exploring and Defining Influence

by Davis Brand Capital on September 29, 2010 in strategic

Influence is bliss… The socialization of media is as transformative as it is empowering. As individuals, we’re tweeting,…

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Small Change

by Davis Brand Capital on September 28, 2010 in strategic

Why the revolution will not be tweeted.

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Are Digital Agencies The New Dinosaurs ?

by Davis Brand Capital on September 23, 2010 in strategic

It seems to me that the problem with dinosaurs was that they had such short arms. Looking at…

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The Future of Social Media in Journalism

by Davis Brand Capital on September 14, 2010 in uncategorized

The future of social media in journalism will see the death of “social media.” That is, all media…

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The Future of Social Media in Journalism

by Davis Brand Capital on September 14, 2010 in uncategorized

The future of social media in journalism will see the death of “social media.” That is, all media…

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When Meaning Is Meaningless

by Davis Brand Capital on September 13, 2010 in strategic

Pepsi is so happy with its “Refresh Project” social media marketing campaign that it has renewed funding for…

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When Meaning Is Meaningless

by Davis Brand Capital on September 13, 2010 in strategic

Pepsi is so happy with its “Refresh Project” social media marketing campaign that it has renewed funding for…

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The Next 5 Years in Social Media

by Davis Brand Capital on September 8, 2010 in cultural

Over the last five years, social media has evolved from a handful of communities that existed solely in…

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The Next 5 Years in Social Media

by Davis Brand Capital on September 8, 2010 in cultural

Over the last five years, social media has evolved from a handful of communities that existed solely in…

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Marketing Strategy, Wherefore Art Thou?

by Davis Brand Capital on September 7, 2010 in strategic

Where have all the marketing strategists gone? Perhaps the downturn has forced marketers into a more tactical mode;…

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Marketing Strategy, Wherefore Art Thou?

by Davis Brand Capital on September 7, 2010 in strategic

Where have all the marketing strategists gone? Perhaps the downturn has forced marketers into a more tactical mode;…

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Why Consumers Don’t Want to Talk to You

by Davis Brand Capital on September 7, 2010 in strategic

Meet Jack. He has an abiding interest in soy protein isolate. Or carob-seed gum. Or high-oleic sunflower oil.…

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Why Consumers Don’t Want to Talk to You

by Davis Brand Capital on September 7, 2010 in strategic

Meet Jack. He has an abiding interest in soy protein isolate. Or carob-seed gum. Or high-oleic sunflower oil.…

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Why “The Conversation” Isn’t Necessarily a Conversation.

by Davis Brand Capital on September 2, 2010 in strategic

Most weekday mornings are fairly predictable: I make a pot of coffee; I walk the dogs with my…

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It’s Time To Get Engaged With Content

by Davis Brand Capital on August 27, 2010 in uncategorized

The growing dominance of social media compels marketers to abandon their old hard sell in favor of a…

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Remember To Connect With Your Brand Loyalists

by Davis Brand Capital on August 25, 2010 in strategic

Having a well known brand can be a wonderful thing—you have a base of customers who know and…

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How Social Media Is Helping Public-Relations Sector Not Just Survive, but Thrive

by Davis Brand Capital on August 23, 2010 in uncategorized

In 2009 Katie O’Brien was looking for an agency partner to help her launch a major digital effort.…

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5 Huge Trends in Social Media Right Now

by Davis Brand Capital on August 23, 2010 in design

What’s the first thing young women do when they wake up? Check Facebook. How do enterprise employees pass…

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The Time Is Now to Take Shopper Marketing Beyond the Store

by Davis Brand Capital on August 18, 2010 in uncategorized

According to Deloitte’s 2010 Back-to-School Survey, three out of 10 consumers plan to use their mobile phones to…

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Do We Still Need Websites?

by Davis Brand Capital on August 11, 2010 in uncategorized

So with all this relentless talk about Twitter accounts, Facebook fan pages and cool new apps, I have…

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Media Companies Must Divide To Conquer

by Davis Brand Capital on August 11, 2010 in design

The media is something that for most, if not all, of our adult lives, we have taken for…

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Slide, Vic Gundotra & The Un-Social Reality of Google

by Davis Brand Capital on August 5, 2010 in strategic

I love baseball and will always await the first day of spring training with the ardor of a…

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Media Isn’t Social

by Davis Brand Capital on August 4, 2010 in uncategorized

You see, businesses, brands and organizations are truly struggling with the disruptive nature of social technologies. In fact,…

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Time Spent on Facebook, Gaming Surges

by Davis Brand Capital on August 3, 2010 in uncategorized

The time Americans spent on social media has surged 43% in the past year, leading a substantial shift…

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The Future is Another Country

by Davis Brand Capital on July 26, 2010 in uncategorized

A couple of months or so after becoming Britain’s prime minister, David Cameron wanted a few tips from…

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The Web Means the End of Forgetting

by Davis Brand Capital on July 21, 2010 in uncategorized

When historians of the future look back on the perils of the early digital age, Stacy Snyder may…

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Social Media’s Critical Path: Relevance to Resonance to Significance

by Davis Brand Capital on July 21, 2010 in uncategorized

If social media warranted a mantra, it would sound something like this, “Always pay it forward and never…

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Why Interruption Stills Trumps Engagement

by Davis Brand Capital on July 21, 2010 in strategic

I know we’re not supposed to say it out loud, but a lot of CMOs and agency types…

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Greenpeace Vs. Brands: Social Media Attacks To Continue

by Davis Brand Capital on July 20, 2010 in strategic

Most companies are barely prepared to deal with unhappy customers who use social media to air their gripes.…

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