Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.



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mobile

263 results

Shop ‘Til They Drop… Or At Least Until Their Thumbs Hurt: Getting to Know the Mobile Shopper

by Davis Brand Capital on May 13, 2016 in economic

For many Americans, smartphones are as much a necessity in their daily lives as the air they breathe…

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Infographic: Here’s How Gen Z Girls Prefer to Shop and Socialize Online

by Davis Brand Capital on May 9, 2016 in cultural

Millennials are still the demographic du jour, but that’s going to change soon. Enter: Gen Z. The youngest…

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Time Spent Searching Declines As Mobile Overtakes Desktop

by Davis Brand Capital on May 4, 2016 in cultural

Advertisers are looking for ways to build a longer relationship per search session with consumers. While the shift…

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Tantalizing Trade Off: VOD Viewers Don’t Mind Watching Ads for Free Content

by Davis Brand Capital on April 15, 2016 in cultural

The rise of video-on-demand (VOD) programming choices is not only a great benefit to viewers—it also opens more…

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Gilt Groupe’s Founder Launches New Shopping App

by Davis Brand Capital on April 14, 2016 in strategic

A decade ago, Alexis Maybank founded Gilt Groupe, a luxury daily deals website that has gradually amassed over…

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Americans’ Views on Mobile Etiquette

by Davis Brand Capital on March 28, 2016 in cultural

Cellphones and smartphones have become a mainstay in the lives of many Americans, and this has introduced new…

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Is a Mobile-First Approach Really Best?

by Davis Brand Capital on February 22, 2016 in strategic

It’s not exactly clear when the Year of Mobile began for marketing. But after a half decade or…

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Online Shoppers Prove Skeptics Wrong by Increasingly Buying Luxury Goods Via Their Tiny Mobile Screens

by Davis Brand Capital on February 10, 2016 in economic

The merger last year of Yoox, a discount site specializing in off-season designer clothing, and Net-a-Porter, an e-boutique…

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Why Cross-Device Programmatic Advertising Is Ready to Take Off in 2016

by Davis Brand Capital on January 20, 2016 in strategic

Consumers increasingly get their content across smartphones, laptops and desktops, so brands are eager to run campaigns that…

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A Mobile Moments Mind-Set: New Research Details the Benefits for Brands

by Davis Brand Capital on January 14, 2016 in strategic

Consumers act on needs in micro-moments throughout the day. The question for marketers is: Are you prepared to…

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Smartphones Let Consumers’ Thumbs Do Their Holiday Shopping

by Davis Brand Capital on December 9, 2015 in cultural

While holiday season may be the most wonderful time of the year for annual festivities—from stringing lights to…

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Technology Device Ownership: 2015

by Davis Brand Capital on November 3, 2015 in cultural

Today, 68% of U.S. adults have a smartphone, up from 35% in 2011, and tablet computer ownership has…

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You Used to Call Me on My Cell Phone: Trends in the U.S. Telecom Industry

by Davis Brand Capital on November 3, 2015 in cultural

With the Internet ablaze with memes about Millennials not wanting us use their mobile phones for calls and…

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Op-ed: The Revolution Will Be Multicultural — and Mobile

by Davis Brand Capital on October 12, 2015 in cultural

Yuriy Boykiv is the co-founder and CEO of Gravity, an agency that helps brands connect with cultural and…

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Madison Avenue Forecasters Reduce 2015 Outlook

by Davis Brand Capital on June 22, 2015 in economic

Two of Madison Avenue’s preeminent forecasters — Interpublic’s Magna Global team and Publicis’ ZenithOptimedia Group’s Head of Forecasting…

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Digital, Mobile Impact On Retail Hits $2.2 Trillion

by Davis Brand Capital on May 26, 2015 in economic

How much does America love its smartphones? So much that Deloitte Digital reports that digital interactions now influence…

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Retail Engagement Trends

by Davis Brand Capital on May 20, 2015 in cultural

With smart shoppers, smartphones, new smart devices and a rising shift in generational behaviors, are you ready for…

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The State of the News Media 2015: Newspapers ↓, smartphones ↑

by Davis Brand Capital on April 30, 2015 in strategic

As much as things change in the news business, things also seem to stay the same. Newspaper revenue…

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Six Retailers Doing the Most to Make Mobile Part of the In-Store Experience

by Davis Brand Capital on April 9, 2015 in strategic

In today’s landscape, where the blur between online and offline is the new normal for consumers, building a…

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Teens, Social Media & Technology Overview 2015

by Davis Brand Capital on April 9, 2015 in strategic

24% of teens go online “almost constantly,” facilitated by the widespread availability of smartphones Aided by the convenience…

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Outside Voices: Why Mobile Advertising May Be All About Micro-Targeting Moments

by Davis Brand Capital on April 8, 2015 in strategic

Our industry prides itself on attention to detail – scrutinizing even the little things that matter. Unfortunately, we…

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Mobile Ads Will Smash $100 Billion Mark Worldwide In 2016

by Davis Brand Capital on April 2, 2015 in economic

It’s no secret by now that mobile devices are driving much of the growth in online advertising. Now…

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What Will Come First: The Sharing Or Circular Economy?

by Davis Brand Capital on March 30, 2015 in economic

Should economies be “sharing” or “circular?” The first term describes how the distributive power of the internet is…

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Reach Your Customers Through The Subconscious

by Davis Brand Capital on March 27, 2015 in strategic

Consider a scene that happens a billion times a day, at a billion computers across the globe. A…

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Mobile’s Transformation into the Most Secure Purchase Platform

by Davis Brand Capital on March 25, 2015 in strategic

Merchants are taking a new look at user identification and developing seamless ways of authentication. Following a number…

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Facebook May Host News Sites’ Content

by Davis Brand Capital on March 24, 2015 in strategic

Nothing attracts news organizations like Facebook. And nothing makes them more nervous. With 1.4 billion users, the social…

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Realm Can Expand Its Reach With $20M Investment

by Davis Brand Capital on March 24, 2015 in economic

Realm, makers of a small mobile database that resides inside an app directly on a smartphone or other…

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Sophisticated Health Data Industry Needs Self-Reflection

by Davis Brand Capital on March 23, 2015 in strategic

Ad Age Deputy Editor Judann Pollack answered her home phone one evening in February. It was a robocall…

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Nintendo Needs to Strike Balance Between Mobile Games, Consoles

by Davis Brand Capital on March 17, 2015 in cultural

Nintendo has finally decided to make a long-awaited move into smartphone games, after years of resisting such a…

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Brands That Make Your Mobile Life Cooler

by Davis Brand Capital on March 3, 2015 in cultural

The mobile industry is worth some $1.56 trillion. Most of that money comes, of course, from the sale…

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Google Confirms it Wants to Be a Wireless Carrier

by Davis Brand Capital on March 2, 2015 in strategic

Following nearly a year of rumors, Google confirmed on Monday that it plans to offer talk and data…

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IKEA Turns IQIA With Mobile-Charging Furniture Collection

by Davis Brand Capital on March 2, 2015 in design

Global home furnishings retailer IKEA announced its first home collection of wireless charging furniture at Mobile World Congress…

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Yahoo Courts Developers to Expand Mobile Ad Offering

by Davis Brand Capital on February 20, 2015 in strategic

With no phone and no mobile operating system of its own, Yahoo largely missed the mobile app gold…

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Verizon (Yes, Verizon)’s Massive Customer Service Initiative: The Inside Scoop

by Davis Brand Capital on February 18, 2015 in strategic

With the endless string of Comcast customer service stories (very few of them charitable), I’ve been taking a…

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Neptune’s Dui Will Put Your Whole World on Your Wrist

by Davis Brand Capital on February 17, 2015 in design

Ever since the first smartwatch designs started hitting the market a few years ago, we’ve become completely comfortable…

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Alibaba Is Making $590 Million Investment in Mobile

by Davis Brand Capital on February 9, 2015 in economic

Alibaba has agreed to invest $590 million in Chinese smartphone maker Meizu, boosting the e-commerce company’s push to…

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Battle of the Brand Leaders

by Davis Brand Capital on February 6, 2015 in davis-brand-brief

This month, we explore how the best managers in the world navigate the strategic, economic, cultural and creative…

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Battle of the Networked

by Davis Brand Capital on February 6, 2015 in design

The companies listed in the Davis Brand Capital 25 manage their creative assets in a wide variety of ways. It…

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The Smartest, Richest Companies Can’t Crack Mobile.

by Davis Brand Capital on January 30, 2015 in strategic

The world’s smartest and richest tech companies posted their quarterly earnings this week, and if you had to…

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Facebook Earnings Rise on Mobile Growth

by Davis Brand Capital on January 29, 2015 in economic

Facebook Inc. isn’t signing up new users the way it once did, but the social network is generating…

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Marketers Dish on What Brands Are Truly Killing it in Mobile

by Davis Brand Capital on January 28, 2015 in strategic

Depsite the fact that mobile keeps chipping away at digital ad budgets, zeroing in on a few stellar…

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Larger Mobile Screens are Kicking Ads Into Higher Gear

by Davis Brand Capital on January 27, 2015 in strategic

The growing popularity of large-screen mobile devices is having a big effect on mobile ads. That’s one of…

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Some Brands Go All In on Mobile; Others Suffer from Mobile Mediocrity

by Davis Brand Capital on January 23, 2015 in strategic

Consumers aren’t just going digital, they’re also becoming increasingly mobile. To them, mobile isn’t the second screen, it’s…

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Mobile Entertainment Pushes Past $9 Billion Annually

by Davis Brand Capital on January 13, 2015 in economic

Mobile entertainment generated $9.14 billion in revenue in 2014, close to the $10 billion spent at the U.S.…

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5,000 Marketing Technologists Say 2015 is the Year of Social, Local, Mobile (Again)

by Davis Brand Capital on January 13, 2015 in strategic

It’s not like we’ve never heard of solomo (social, local, mobile) before. In fact, it’s been the next…

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A World Transfixed by Screens

by Davis Brand Capital on January 9, 2015 in cultural

The continued massive growth of connected mobile devices is shaping not only how we communicate with each other,…

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Why Your Car Is Now Closer to Becoming One Big Mobile Device

by Davis Brand Capital on January 7, 2015 in cultural

Mainardo de Nardis, OMD Worldwide’s global CEO, has been to many a CES, and he’s seen it morph…

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Six Drivers Of The $700B Mobile Internet

by Davis Brand Capital on December 8, 2014 in economic

Mobile internet is all about big numbers. Revenue will more than triple to $700 billion by 2017, there…

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Wal-Mart Reports Strong Cyber Monday Orders

by Davis Brand Capital on December 2, 2014 in economic

Wal-Mart Stores Inc. said Cyber Monday helped the retailer deliver its best online day ever for orders, driven…

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Mobile Loyalty Boosts Dunkin’ Donuts

by Davis Brand Capital on December 1, 2014 in strategic

Convenience, speed and relevance lie at the heart of the success of two loyalty programs operated by Dunkin’…

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The 4 Major Digital Ad Formats Face Off

by Davis Brand Capital on December 1, 2014 in design

Much has been said about the death of the traditional banner ad, and new benchmarking research from Adform…

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IBM Holiday Forecast — Tis’ the Season for Mobile Shopping

by Davis Brand Capital on November 25, 2014 in economic

The World Series of Shopping is just around the corner as consumers, retailers and marketers prepare for this…

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Yik Yak, Big in Schools, Is a Hit With Investors Too

by Davis Brand Capital on November 24, 2014 in economic

Yik Yak, the controversial anonymous-messaging app that has spread rapidly across college campuses, is proof that it can…

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Humanity Is Going Mobile First, Ericsson Says

by Davis Brand Capital on November 18, 2014 in economic

By 2020, 90 percent of the world’s population who are over 6 years old will have a mobile…

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Nokia More Bullish on Profit, Sales

by Davis Brand Capital on November 14, 2014 in economic

Nokia Corp. has raised the long term margin target for its main telecom network business and said revenue…

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Macy’s, Neiman Marcus Woo Holiday Shoppers With Mobile Visual Search

by Davis Brand Capital on November 13, 2014 in economic

Visual search is becoming increasingly popular, thanks to image-driven socializing via Pinterest and Instagram. Now U.S. shoppers are…

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Does Mobile Marketing Actually Work in the Real World?

by Davis Brand Capital on November 4, 2014 in strategic

When you walk into the mobile advertising firm xAd’s headquarters in New York, you’ll notice a pair of…

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Europe Leads World in Mobile Payments as North America Lags Behind

by Davis Brand Capital on October 23, 2014 in economic

As mobile payments gain in popularity, Europe remains the leading region for adopting such transactions, according to a…

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Samsung Braces for Cost Cuts After Downbeat Guidance

by Davis Brand Capital on October 7, 2014 in economic

Samsung Electronics Co. is bracing for more cost cuts and a potential management change later this year as…

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Here’s What 8 Digital Execs Predict for Mobile in 2015

by Davis Brand Capital on October 6, 2014 in cultural

From new data-tracking tools to the growth of video and native ads, mobile marketing has made great strides.…

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Snapchat Is $10 Billion Worth Of Serious Business

by Davis Brand Capital on October 6, 2014 in economic

Rumor has it Yahoo wants to win back some cool company credibility by investing in ephemeral photo and…

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The Dawn of a New Era in Marketing

by Davis Brand Capital on October 6, 2014 in strategic

Philip Kotler defined marketing as understanding and meeting the needs of customers. This definition of marketing still holds…

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5 Hot Trends in Advertising

by Davis Brand Capital on October 2, 2014 in strategic

If you’ve ever wondered if it’s possible to converse in vernacular consisting almost entirely of industry buzzwords, look…

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Google Is Bringing More Brand-Friendly Ads to Mobile

by Davis Brand Capital on September 29, 2014 in strategic

A big reason the growth in mobile ad spend hasn’t caught up to the growth in mobile audience…

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Consumers Now Expect Everything to Work on All Devices

by Davis Brand Capital on September 29, 2014 in cultural

As the conversation around digital advertising focuses around the shift from desktop to mobile, and more recently the…

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BlackBerry’s New Square Passport Is A Ticket To Weirdness

by Davis Brand Capital on September 26, 2014 in strategic

BlackBerry’s claim to fame used to hang on amazing physical hardware keyboards, a rarity in today’s smartphone scene.…

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The All-You-Can-Eat Apps Mobile Trend Coming From Asia

by Davis Brand Capital on September 25, 2014 in cultural

Although the word “disrupt” has taken a lot of flak recently, there are still innovations that can reorder…

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Your Frenemy Is Really Your BFF: Embracing Contradictions

by Davis Brand Capital on September 24, 2014 in strategic

Of late, I’ve found myself staring into a few large contradictions that impact my professional world and thinking…

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Apple’s iPhone 6 And 6 Plus Go On Sale To Long Lines Of Fans

by Davis Brand Capital on September 19, 2014 in economic

Apple started selling its iPhone 6 and 6 Plus today, with sales in-store kicking off at Apple Store…

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As Systems Get More Complex, Programming Is Getting “Reactive”

by Davis Brand Capital on September 19, 2014 in strategic

Hardware keeps getting smaller, more powerful and more distributed. To keep up with growing system complexity, there’s a…

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Will Stores Warm Up to Apple Pay?

by Davis Brand Capital on September 11, 2014 in economic

Apple Inc. has lined up an impressive list of banks and credit-card issuers to support its new mobile-payment…

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Sprint, T-Mobile Have At It In ‘Unlimited’ Price War

by Davis Brand Capital on August 22, 2014 in economic

With T-Mobile firing back to a Sprint salvo earlier in the day, the No. 4 and No. 3…

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There’s Something Familiar About the ‘New’ Instant Gratification Economy

by Davis Brand Capital on August 21, 2014 in strategic

When I was a kid, I’d walk out the front door every Tuesday and bring in glass bottles of…

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CMOs: Mobile Spend Slowing, Social Going Strong

by Davis Brand Capital on August 19, 2014 in economic

Spending on social media and video is accelerating, while spending on mobile marketing shows signs of slowing, according…

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Mobile Advertisers are Getting Results by Acquiring and Re-engaging Their Mobile Customers.

by Davis Brand Capital on August 14, 2014 in strategic

According to AppLovin’s Co-founder and CEO Adam Foroughi, getting an app install is easy. Getting an app install…

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Mobile Branding Goes Dark

by Davis Brand Capital on August 11, 2014 in strategic

It seems counterintuitive that advertisers would be interested in anonymity-based platforms in an age of Facebook hypertargeting. But…

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Don’t Worry. Even Walmart is Trying to Figure Out How to Maximize Mobile

by Davis Brand Capital on August 6, 2014 in strategic

Walmart has been committing serious resources to e-commerce — just take a look at Walmart’s growing list of…

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Marketers Hope to Bridge Mobile Ad Spending Gap

by Davis Brand Capital on July 29, 2014 in strategic

Tech groups are laying big bets on mobile advertising as consumers’ attention shifts from print and radio to…

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The Truth About Mobile Advertising?

by Davis Brand Capital on July 29, 2014 in strategic

Like last year and the year before that, 2014 has been dubbed the “Year of Mobile” when ad…

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Mobile-Ad Spending Leaps, but Trails User Growth

by Davis Brand Capital on July 22, 2014 in strategic

After less than a decade of existence, smartphones and tablets this year will draw more money from advertisers…

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Mobile App Design: Tricks of the Trade

by Davis Brand Capital on July 22, 2014 in design

It’s an unsung form of creativity in the smartphone age: the thoughtful design of our mobile apps. What…

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How Smartphones Opened Up a Wonderful New Frontier for Art

by Davis Brand Capital on July 22, 2014 in cultural

For most of history, great art tended to be inseparable from its physical setting. There was no Sphinx…

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Verizon’s Profit Improves Sharply

by Davis Brand Capital on July 22, 2014 in economic

Verizon Communications Inc. said its profit for the second quarter surged 88% thanks to its recent acquisition of…

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Mobile First? Forget It: Go Mobile Second — You’ll Live Longer

by Davis Brand Capital on July 21, 2014 in strategic

Will the entrepreneur who has completely lost focus over something a VC once said please stand up? Good.…

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Responsive Marketing in a Real Time World

by Davis Brand Capital on July 17, 2014 in strategic

We needn’t look much further than our everyday lives to realize that the way we consume, share and…

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4 Tech Companies Dominate Mobile Ads

by Davis Brand Capital on July 16, 2014 in economic

Facebook, Google, Pandora, and Twitter make $2 out of every $3 in mobile display. Mobile is the next…

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Email Interaction Across Mobile and Desktop

by Davis Brand Capital on July 16, 2014 in strategic

Whether email is increasingly being consumed on mobile devices is no longer a question: it’s a fact. But…

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Is Your Mobile Marketing Too Precise? How Over-Targeting Can Under-Deliver

by Davis Brand Capital on July 11, 2014 in strategic

Every advertiser should add mobile to their marketing mix – period. Mobile increases the overall performance of campaigns…

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NASCAR Wants Your Phone to Be a Vital Second Screen During Races

by Davis Brand Capital on July 10, 2014 in strategic

The TV is simply not big enough to capture the enormity of NASCAR in all it’s live, real-time…

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The Secret to Mobile Success is All About Innovative Ads

by Davis Brand Capital on July 9, 2014 in strategic

Anyone hoping to make a splash in mobile needs to pay special attention to their marketing tactics. That’s…

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How Microsoft is Helping Brands Like Lexus Advertise Across Three Screens

by Davis Brand Capital on July 8, 2014 in strategic

Advertisers looking to target consumers across multiple digital screens may have an unlikely new ally: Microsoft. The software…

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Cosmopolitan Aims for Mobile Millennials

by Davis Brand Capital on July 8, 2014 in strategic

A new generation of “fun, fearless females” armed with smartphones is boosting Cosmopolitan’s website traffic and driving a…

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Mobile Advertising for Millennials — How To Do It Right

by Davis Brand Capital on July 7, 2014 in cultural

The youngest millennials (age 18-24) rated their mobile phones as indispensable to their daily lives (96%), that’s higher…

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Will Brand Dollars Ever Come to App-Install Ads?

by Davis Brand Capital on July 7, 2014 in economic

Facebook and Twitter May Be Readying the Ad Format for Mobile Commerce

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Millennials Spend 14.5 Hours Per Week on Smartphones

by Davis Brand Capital on July 3, 2014 in cultural

Youth-obsessed marketers are anxious to figure out the best way to reach the so-called “Millennial Generation.” A new…

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Digital Marketing Transit Map

by Davis Brand Capital on May 29, 2014 in strategic

The digital landscape covers a wide, complex territory. To plan and manage technology effectively, digital marketers need to…

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Nordstrom — Using Technology to Fight for Growth

by Davis Brand Capital on May 27, 2014 in strategic

Nordstrom remains focused on its defining organizational characteristic—service. Recognizing technology is changing the definition of what good service…

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What Follows the Great Mobile Unbundling? Unholy Alliances

by Davis Brand Capital on May 21, 2014 in strategic

Behind all the headlines about native advertising, programmatic buying and every other significant media topic of note, one…

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Why We Reacted So Strongly To The New York Times Innovation Report

by Davis Brand Capital on May 21, 2014 in cultural

The level of interest in advertising and media circles is no surprise given their industry prominence and investments…

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Looking For Opportunity In Smart Devices? Start With The User

by Davis Brand Capital on May 20, 2014 in uncategorized

The innovations of the last two to three years are only the beginning. At home, at the office,…

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The Mobile Elite: Meet The Most Influential People in Mobile Advertising

by Davis Brand Capital on May 20, 2014 in uncategorized

The ability to reach targeted consumers on mobile devices without having to interrupt their experience (and actually extenuate…

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Why Mobile Ads Are Seen as a Boon to Facebook, But a Plague to Google

by Davis Brand Capital on April 25, 2014 in uncategorized

Analysts gave Facebook a big thumbs-up this week for its transition to mobile. As the company reported on…

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Think Beyond “Mobile” vs. “Desktop” Shoppers

by Davis Brand Capital on April 23, 2014 in uncategorized

Companies must evolve, but they can’t lose focus of their core value propositions in the process. There are…

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Why U.S. Carriers Are Struggling In the Mobile Ads Business

by Davis Brand Capital on April 21, 2014 in uncategorized

TelefÛnica’s Launch of a Mobile Ad Exchange Could Prompt the U.S. Telecoms Further Along

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Verizon snagged highest slice of phone activations last quarter

by Davis Brand Capital on April 17, 2014 in strategic

Verizon outshined its mobile rivals last quarter with the largest share of phone activations, according to a survey…

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Mobile App Usage Increases In 2014, As Mobile Web Surfing Declines

by Davis Brand Capital on April 1, 2014 in strategic

New data from app analytics provider Flurry released today states that native app usage on smartphones is continuing…

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Don’t Look Now: The Digital Ad Economy Is Heading For a Correction

by Davis Brand Capital on March 31, 2014 in uncategorized

Traditional Advertising Just Doesn’t Translate to Mobile. And That’s a Problem

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Facebook Eats Away At Google’s Share Of Mobile Ad Pie

by Davis Brand Capital on March 19, 2014 in design

Mobile advertising is swiftly becoming a two-horse race. According to the latest eMarketer forecast, released on Wednesday morning,…

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13 Signs You’re in a Relationship with Your Smartphone

by Davis Brand Capital on February 19, 2014 in uncategorized

We may be closer to the society Spike Jonze predicted in Her than we realized. Maybe it starts…

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Brands Need to Understand and Embrace the Owned Media of Apps

by Davis Brand Capital on February 11, 2014 in uncategorized

The average consumer spends 127 minutes in mobile applications each day, responding to emails, browsing Facebook and searching…

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Is 2014 Finally The Year Of Mobile?

by Davis Brand Capital on February 6, 2014 in strategic

Attention: Announcing 2014, the third annual “year of mobile.” Yes, we have been hearing this line since 2012,…

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It’s Time to Shift the Focus from Mobile to Mobility

by Davis Brand Capital on January 30, 2014 in uncategorized

Let’s Stop Thinking About Mobile Just as a Channel or Tactic and Move on to a Bigger Idea.

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It’s Time to Shift the Focus from Mobile to Mobility

by Davis Brand Capital on January 30, 2014 in uncategorized

Let’s Stop Thinking About Mobile Just as a Channel or Tactic and Move on to a Bigger Idea.

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Wearable Technology: A Fad or the Future?

by Davis Brand Capital on January 21, 2014 in design

Wearable technology is finally here. All of a sudden the kinds of gadgets that I, as a child,…

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The New York Times’s Most Popular Story of 2013 Was Not an Article

by Davis Brand Capital on January 17, 2014 in uncategorized

The New York Times has released its list of most-visited stories of 2013. As The Atlantic’s business editor…

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Mobile, Content New Focus for B-to-B in 2014

by Davis Brand Capital on January 6, 2014 in uncategorized

Annual BtoB Marketing Outlook Survey Shows Big Boost in Digital Spending.

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Apple Offers Up 90 Seconds Of Magic, Just In Time For Christmas

by Davis Brand Capital on December 20, 2013 in strategic

The next time someone asks for a good example of irony, send them to the video above of…

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What Does Mobile-First Mean To You?

by Davis Brand Capital on December 5, 2013 in strategic

As a consumer, how do you expect your favorite brands to present themselves on mobile? As a mobile…

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Photo and Video Sharers Are More Likely to Be Young and Female

by Davis Brand Capital on November 6, 2013 in strategic

Does it seem like your social feeds are jammed with your friends’ latest baby video or vacation pictures?…

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Who’s Buying Ice Cream and Condoms? InfoScout Knows — And Has the Receipts to Show It

by Davis Brand Capital on October 28, 2013 in uncategorized

How do Axe and Old Spice buyers really differ? What pricey ice-cream brands do food-stamp recipients buy disproportionately?…

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Betterment Acquires ImpulseSave

by Davis Brand Capital on October 18, 2013 in economic

ImpulseSave, the startup that launched last year at Disrupt San Francisco 2012 with a mobile app aimed at…

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Responsive Websites Are Great for Users, but How Are the Ad Dollars Being Affected?

by Davis Brand Capital on September 25, 2013 in uncategorized

Seamlessly running campaigns is key.

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An Insider’s View of Mobile-First Design: Don’t Make These Mistakes

by Davis Brand Capital on September 18, 2013 in strategic

Everyone from users to entrepreneurs to advertisers loves the “mobile” category because those products are always with us,…

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Google Claims More than Half of Mobile Ad Pie, but Facebook’s Slice is Growing

by Davis Brand Capital on August 28, 2013 in uncategorized

Facebook is laying claim to a fast-growing share of mobile ad dollars, but Google still brings in more…

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How To Build a High-Performing Digital Team

by Davis Brand Capital on August 21, 2013 in strategic

Digital skills are in high demand and short supply. But first things first — how do you define…

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Learn How Ads Get Zapped to Cellphones With This Infographic

by Davis Brand Capital on August 16, 2013 in uncategorized

Geofencing explained with easy-to-understand images

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In Apps For Mobile Advertising, Brands Pay You To Listen

by Davis Brand Capital on August 15, 2013 in uncategorized

A new wave of advertising startups are offering free stuff, cash, and donations in exchange for just a…

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To Sell Stuff Online, Make It Easy to Buy in the Bathroom

by Davis Brand Capital on July 12, 2013 in strategic

Thanks to the Apple iPad and other tablets, people are now shopping on the couch, in the bed,…

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Should Your Website Be Using Adaptive Design?

by Davis Brand Capital on July 10, 2013 in strategic

In today’s multiscreen world, 27% of all web traffic comes from smartphones, tablets, and various other devices.

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Why The Samsung Jay-Z Bundle Matters More Than You Think

by Davis Brand Capital on June 27, 2013 in uncategorized

For the artist, album sales are album sales. But what Samsung got out of this deal was much…

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Mobile Payments and the ‘Wow’ Factor: Q&A With Square CFO Sarah Friar

by Davis Brand Capital on June 24, 2013 in strategic

While marketers strategize heavily around how to help consumers decide what to buy, how much time do they…

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How Vine Climbed to the Top of the Social Media Ladder

by Davis Brand Capital on June 20, 2013 in strategic

Owned by Twitter and launched in January, Vine is to short videos what Instagram is to snapshots: You…

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Rewards-Based Mobile Ads Perform Best, Per Study

by Davis Brand Capital on June 17, 2013 in strategic

Data shows that consumers demand value

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How Advertisers Can Maximize Mobile Conversions

by Davis Brand Capital on June 12, 2013 in strategic

In the beginning, mobile advertising was all about conversions. Remember QR codes? Vouchers? What got people excited about…

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New Data Reveals Apple’s Flawed iPhone 5 Marketing Strategy

by Davis Brand Capital on June 3, 2013 in strategic

Millennial and teen iPhone purchase intent dropped sharply. Has Apple lost its cool?

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Men Are More Likely Than Women to Use Mobile Shopping Technology

by Davis Brand Capital on April 24, 2013 in strategic

When it comes to mobile shopping, the gender gap is alive and well.

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A Closer Look At the Virtual Grocery Display Trend

by Davis Brand Capital on April 5, 2013 in uncategorized

Virtual retail spaces have the potential to repurpose transitional urban spaces for entirely new uses.

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First Mobile Phone Call Was Placed Exactly 40 Years Ago

by Davis Brand Capital on April 3, 2013 in uncategorized

On April 3, 1973 — exactly 40 years from today — Motorola employee Marty Cooper made the first…

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5 Ways To Thrive During Marketing’s Seismic Shift To Mobile

by Davis Brand Capital on April 2, 2013 in strategic

As the world’s biggest brands hustle to keep pace with the consumer rush to mobile, several clear trends…

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Nuance Announces Voice Ads, So You Can Talk To Mobile Advertising

by Davis Brand Capital on April 1, 2013 in uncategorized

These are ads that you can actually have a (limited) conversation with, potentially creating a much more interactive…

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Apple Patents iPhone With Wraparound Display, Including Designs That Plug Together Voltron-Style

by Davis Brand Capital on March 28, 2013 in design

The patent describes designs that could have a seamless, continuous surface resembling the fourth generation iPod nano, as…

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Windows Phone outships iPhone in some countries

by Davis Brand Capital on March 28, 2013 in strategic

Windows Phone shipments surpassed those of the iPhone in Argentina, India, Poland, Russia, South Africa, and the Ukraine.

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The Memex in Your Pocket

by Davis Brand Capital on March 7, 2013 in design

The idea that we could invent tools that change our cognitive abilities might sound outlandish, but it’s actually…

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How Media Companies Can Boost Ad Revenues

by Davis Brand Capital on February 28, 2013 in strategic

Digital may be the future when it comes to publishing, but the problem today is that online publishing…

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No Hot SXSW App This Year? Here’s Why

by Davis Brand Capital on February 28, 2013 in strategic

Are we jaded? Is SXSW too crowded to anyone to stand out?

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Report Reveals How Consumers Use Mobile Phones Worldwide

by Davis Brand Capital on February 26, 2013 in strategic

Mobile phones are found all around the world — ubiquitous even in emerging markets such as China and…

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Seven Simple Steps to Sell More Mobile Advertising

by Davis Brand Capital on February 20, 2013 in strategic

Advertisers always knew there would come a time when budgets would need to shift to mobile to keep…

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Social Interactions Affect Brand Perception

by Davis Brand Capital on February 19, 2013 in strategic

If brands want to improve their customer perception, having a well-rounded social communications practice that serves both as…

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Dealers Must Adapt To Mobile Millennials

by Davis Brand Capital on February 15, 2013 in strategic

Unfortunately, a lot of dealerships subscribe to the old-school philosophy: if research starts online, consideration and choice still…

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The Secret Sauce Gesture Behind Vine And Snapchat

by Davis Brand Capital on January 30, 2013 in strategic

Vine and Snapchat both use the simplest of interactions–holding your finger anywhere on the screen (which I’ll call…

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The Future of Commerce Starts With a Tap

by Davis Brand Capital on January 16, 2013 in strategic

So what’s NFC? It technically stands for Near Field Communications, and it enables mobile devices like smartphones to…

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Mobile Video Is all About Home Sweet Home

by Davis Brand Capital on December 13, 2012 in uncategorized

Sixty-three percent of video streaming on mobile phones happens when folks are in their homes, per research from…

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Mobile Internet traffic gaining fast on desktop Internet traffic

by Davis Brand Capital on December 4, 2012 in uncategorized

Global mobile traffic is growing so fast that in some places it has already surpassed desktop traffic. That…

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Half of mobile phone users get online with their device

by Davis Brand Capital on November 28, 2012 in strategic

People are now using their cell phones for much more than talking. According to a new study by…

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The Rising Science Of Social Influence ‘” How Predictable Is Your Online Behaviour?

by Davis Brand Capital on November 27, 2012 in strategic

We are creating a new market and ecosystem of personal preferences and patterns of influence. We are creating…

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Social Media Isn’t Just For Your Customers–It’s For Your Employees, Too

by Davis Brand Capital on November 26, 2012 in strategic

Successful social business starts with transforming your organization internally. This is often overlooked as a crucial step toward…

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Digital Strategy Does Not Equal IT Strategy

by Davis Brand Capital on November 19, 2012 in strategic

Everyone thinks they have a digital strategy these days. But while your company may have a business or…

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3 Big Insights From Today’s Top Design Thinkers

by Davis Brand Capital on November 16, 2012 in uncategorized

A few weeks ago, at the Fast Company offices, we convened an all-star panel of designers and design…

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Viewability And The Wrong End Of The Billboard

by Davis Brand Capital on November 16, 2012 in uncategorized

Lately we’ve heard a chorus of skepticism regarding the importance of viewability, and some say that there is…

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Boston.com Joins Native Advertising Push With Sponsored Posts

by Davis Brand Capital on November 13, 2012 in uncategorized

Boston.com has begun offering advertisers the chance to write their own blog posts, joining a growing list of…

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Stitcher Aims To Build Talk Radio’s First Search Engine

by Davis Brand Capital on November 1, 2012 in strategic

For now, trending topics are a feature buried within a temporary feature at the corner of the Stitcher…

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Track Hurricane Sandy via Google’s real-time crisis map

by Davis Brand Capital on October 30, 2012 in strategic

Google has created a crisis map for Hurricane Sandy, which includes information on the storm’s current location, its…

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‘New York Times,’ ‘Wall Street Journal’ Take Down Paywalls for Hurricane Sandy

by Davis Brand Capital on October 29, 2012 in strategic

The New York Times suspended the paywall on its site and apps Sunday afternoon, as people turn to…

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The Sad State of Video Apps

by Davis Brand Capital on October 29, 2012 in strategic

I would argue that we have yet to see a startup nail ANY part of the video experience…

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Pssst, That Bottle Is Talking to You

by Davis Brand Capital on October 29, 2012 in strategic

At any given moment, Diageo has between 2.5 billion and 3 billion bottles sitting in stores around the…

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Streaming Radio Service 8tracks Relaunches On iPhone

by Davis Brand Capital on October 26, 2012 in uncategorized

8tracks is a streaming, not on-demand, music service. Its some 600,000 mixes are uploaded by a small portion…

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Why Digital Marketers Need to Get More Personal

by Davis Brand Capital on October 25, 2012 in strategic

The potential of personalized online marketing, when done well, is enormous—and for that reason, it’s a compelling sell.…

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Brazil’s Newspapers Samba Away From Google

by Davis Brand Capital on October 22, 2012 in strategic

Newspapers in Brazil have uncoupled themselves from Google News, claiming that their presence on the search engine is…

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BMW Hopes to Get the Connected Car up to Speed With ‘Webinos’

by Davis Brand Capital on October 11, 2012 in uncategorized

The car has been called “the fourth screen” for internet-connected content. But even for high-performance brands like BMW,…

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Future of Mobile News

by Davis Brand Capital on October 9, 2012 in strategic

Are New Devices Adding to News Consumption? What does the growing expansion of mobile mean for news consumption…

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Does Every Marketer Need to Build an App for Mobile?

by Davis Brand Capital on October 2, 2012 in strategic

In a world where consumers increasingly are storming the internet with queries, downloads and page views from their…

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Sign Of The Times: The New York Times Debuts An HTML5 Web App For iPad

by Davis Brand Capital on October 2, 2012 in strategic

The New York Times this morning announced a new HTML5 web app for iPad, rounding out their lineup…

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Cell phone culture: How cultural differences affect mobile use

by Davis Brand Capital on September 28, 2012 in strategic

It is a device that three quarters of the world’s inhabitants have access to, according to the World…

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72% of Consumers Expect Brands to Have Mobile-Friendly Sites

by Davis Brand Capital on September 25, 2012 in strategic

That consumers are turned off by sites not optimized for smartphones isn’t news to anyone who uses the…

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Starbucks Schools Other Retailers on Mobile Payments

by Davis Brand Capital on August 24, 2012 in strategic

The Seattle-based coffee giant’s year-and-a-half-old mobile payment program may be the largest of any retailer in North America.…

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Four Digital Trends to Worry Media Companies

by Davis Brand Capital on August 15, 2012 in strategic

If there’s any sign that the media ecosystem is on the verge of dramatic change, then these four…

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Payments Network Takes On Google

by Davis Brand Capital on August 15, 2012 in uncategorized

More than a dozen big merchants are expected to announce Wednesday their plans to jointly develop a mobile-payments…

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4 Rules for Creating Interactive Content for a Multi-Platform, Multi-Device World

by Davis Brand Capital on August 14, 2012 in strategic

Put simply, responsive design is the creation of a single website with a fluid proportion-based grid that automatically…

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Is Your Brand Ready For ‘Generation S’ (Screen)?

by Davis Brand Capital on August 13, 2012 in strategic

Every generation experiences advances in technology that change people’s lives and expectations; children are almost always born into…

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Competition is fierce among leading brands to have the best app

by Davis Brand Capital on August 6, 2012 in strategic

The use of apps as a way to gain an advantage over others is clearest in categories where…

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The Platform Ecosystem Wars: Rome Is Burning

by Davis Brand Capital on August 3, 2012 in strategic

There are common themes underlying the three major players struggles with how to grow revenue, particularly mobile revenue,…

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How New Platforms Are Lowering the Barriers to Learning

by Davis Brand Capital on August 3, 2012 in strategic

The emergence of online platforms is bringing a wave of disruptive innovations to traditional education. From 40,000 person…

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With Online Video, You Have 20 Seconds To Capture Your Viewer. Go.

by Davis Brand Capital on August 2, 2012 in strategic

With ever-increasing YouTube lunch breaks and Vimeo dinner dates, online video is becoming a constant companion–one that every…

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So How Are the Olympics Performing Online? NBC Won’t Say

by Davis Brand Capital on August 2, 2012 in strategic

Nobody can deny that the ledgers at NBC are looking mighty nice as of now, yet while the…

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Google Maps Adds Service Alerts for New York City Subways

by Davis Brand Capital on July 31, 2012 in strategic

To make it easier for New Yorkers to commute and keep them posted on scheduled maintenance and delays,…

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Instead Of Tracking Your Activities, Saga Tracks You

by Davis Brand Capital on July 31, 2012 in strategic

Apps may already track your workouts, your finances, and your temperature preferences, but until now they’ve largely overlooked…

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What If Teens Prefer Twitter to Facebook?

by Davis Brand Capital on July 11, 2012 in strategic

A member of my wife’s family and a few of her friends told me recently that they are…

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Some MLB All Stars Should Thank Twitter As Much As Talent

by Davis Brand Capital on July 6, 2012 in uncategorized

Texas Ranger outfielder Josh Hamilton got there because he deserves it. But please, three San Francisco Giants were…

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IBM Tests ‘Augmented Reality’ Shopper App

by Davis Brand Capital on July 2, 2012 in design

Marketers have tried targeting consumers in stores with QR codes and barcode scanners that so far have gotten…

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Meet the Startups About to Revolutionize Mobile Loyalty Programs

by Davis Brand Capital on July 2, 2012 in strategic

A renaissance in the customer loyalty program has been long promised, but so far the reality has failed…

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Leveraging Social Media in Food Marketing

by Davis Brand Capital on June 29, 2012 in strategic

When it comes to learning about food, nearly half of consumers use social networking sites, and 40% use…

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Deloitte: Smartphones Helping, Not Hurting, Retail Sales

by Davis Brand Capital on June 27, 2012 in strategic

People may be using their smartphones as a shopping tool in the stores, but that doesn’t mean they’re…

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“Office On The iPad” App CloudOn Raises $16 Million, Is Adding Group Collaboration

by Davis Brand Capital on June 21, 2012 in uncategorized

CloudOn – yes, the company known best for bringing Microsoft Office to the iPad ñ has just closed…

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Google Wins Inaugural Mobile Grand Prix

by Davis Brand Capital on June 20, 2012 in strategic

A mobile-display ad from none other than one of world’s biggest mobile-ad sellers, Google, won the first Mobile…

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Unlock All Of Your Passwords Just By Standing Next To Your Computer

by Davis Brand Capital on June 15, 2012 in uncategorized

Ford has created an app that unlocks all of your internet passwords when your mobile device is close…

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The iPhone may be late to features, but only Android users care

by Davis Brand Capital on June 14, 2012 in strategic

Android users are correct to complain that the iPhone often gets new features that are old for Android,…

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Viacom to Give Pepsi a Digital Boost With #LiveForNow Campaign

by Davis Brand Capital on June 6, 2012 in strategic

Pepsi’s celebrity-infused “Live for Now” global ad campaign, which launched May 7, will get digital boost this summer…

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Why YouTube is the Ultimate Platform for Global Social Change

by Davis Brand Capital on June 4, 2012 in strategic

72 hours of video are uploaded to YouTube every minute. In 2011, YouTube had more than 1 trillion…

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Google+ Local Unlocks the Power of Zagat

by Davis Brand Capital on May 30, 2012 in strategic

Google+ rolled out on Wednesday a new ’Local’ tool that allows users to share and find information about…

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Be Careful What You Tweet, Pin or Check Into’”Someone’s Watching

by Davis Brand Capital on May 24, 2012 in strategic

Back in April you may have tweeted how much you hate doing taxes. Sometime later you may have…

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Pfizer Launches Lipitor Mobile App

by Davis Brand Capital on May 24, 2012 in strategic

The Lipitor For You “Recipes 2 Go” app is aimed at helping consumers manage their heart health on…

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Target Rolls Out Shopkick Integration Nationwide

by Davis Brand Capital on May 23, 2012 in strategic

Target was already announced as a shopkick partner, but until now, it was limited to testing integration in…

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Nielsen: U.S. Consumers App Downloads Up 28% To 41

by Davis Brand Capital on May 16, 2012 in strategic

According to a new report from Nielsen, mobile consumers are downloading more apps than ever before, with the…

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Why Apple Won by Betting Against the Web

by Davis Brand Capital on May 10, 2012 in strategic

Roger McNamee, the managing director and co-founder of venture capital firm Elevation Partners, has a theory about how…

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Just-in-time Information through Mobile Connections

by Davis Brand Capital on May 9, 2012 in strategic

Users’ ability to access data immediately through apps and web browsers and through contact with their social networks…

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Why Location-Based Services Will Create Multiple Winners At The Application Layer

by Davis Brand Capital on May 9, 2012 in strategic

As far as phone sensors go, the GPS sensor appears to be one of the most coveted by…

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Why Publishers Don’t Like Apps

by Davis Brand Capital on May 8, 2012 in strategic

The future of media on mobile devices isn’t with applications but with the Web. For publishers whose businesses…

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5 Mobile Trends Brands Need to Watch

by Davis Brand Capital on April 30, 2012 in strategic

Already, data shows that more than one third of American teens own an iPhone and the one-tablet-per-child initiative…

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AT&T’s CMO Cathy Coughlin Talks Innovation, And How The Brand Is Evolving

by Davis Brand Capital on April 23, 2012 in strategic

Intense competition drives the U.S. wireless industry. When one looks at major market indicators, competition is the reason…

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Square Vs. NCR: Disruptive Innovation In Action

by Davis Brand Capital on April 18, 2012 in strategic

Call it a strategic inflection point for these companies, a common trend in the Valley, where scrappy startups…

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Facebook buys Instagram …but for what?

by Davis Brand Capital on April 10, 2012 in strategic

There’s a lot of speculation today about why Facebook would spend $1 billion to acquire the uber-hip photo-sharing…

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How Google Will Shape CMO Strategy

by Patrick T. Davis on April 9, 2012 in strategic

Slate’s Farhad Manjoo recently provided a helpful overview of Google’s “grand plan”, one that focuses the company on…

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MTV Introduces On-Demand TV App in Europe

by Davis Brand Capital on February 29, 2012 in uncategorized

MTV has introduced a mobile app in Europe that fits somewhere on between HBO Go and social-TV platforms,…

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Merchants Accepting Square’s Card Case Doubles In Four Months To 40,000

by Davis Brand Capital on February 28, 2012 in strategic

Back in November, Square told us that 20,000 merchants had signed up for Card Case, and four months…

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71 percent of enterprises creating their own mobile apps, says Symantec

by Davis Brand Capital on February 24, 2012 in strategic

According to a survey by Symantec, enterprises officially understand that “application culture” isn’t going away, and in order…

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NBC Universal’s New Olympics Challenge: Screen-Jumping

by Davis Brand Capital on February 15, 2012 in strategic

NBC Universal’s broadcasts of the Olympics from London this summer will be filled with the usual athletic contests:…

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The Mobile Marketing Value Exchange

by Davis Brand Capital on January 26, 2012 in strategic

Establishing consumer relationships through mobile marketing, as with any successful, productive relationship, inherently requires a mutual exchange of…

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What Do Social Media Influencers Do That You Don’t (but Could)

by Davis Brand Capital on January 4, 2012 in strategic

The differences between social media influencers and the online strategies of other groups are so marked that it…

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Building a Mobile App Is Not a Mobile Strategy

by Davis Brand Capital on November 22, 2011 in strategic

Everyone wants their own mobile application. In the last year, I have heard this consistently. In fact, mobile…

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The Future of Mobile Gadgets

by Davis Brand Capital on March 17, 2011 in uncategorized

How many will we carry? What will they look like? What will they do?

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Mobile: All Things To All People

by Davis Brand Capital on October 27, 2010 in uncategorized

Mobile ad spending is ramping faster than predicted, growing more than six-fold from 2009 to nearly $2.55 billion…

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Android Invasion

by Davis Brand Capital on October 11, 2010 in design

How a tiny piece of software created by a few Google engineers is ushering in the mobile revolution…

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10 Mobile Interfaces That Rewire Daily Life

by Davis Brand Capital on October 1, 2010 in uncategorized

The only brands that stay relevant in our change world will be ones savvy about mobile technology.

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The Shape-Shifting Future of the Mobile Phone

by Davis Brand Capital on September 23, 2010 in design

At TEDxBerlin, Fabian Hemmert demos one future of the mobile phone — a shape-shifting and weight-shifting handset that…

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Mobile Phone Ranked Most Used Electronic Device

by Davis Brand Capital on September 23, 2010 in strategic

Forrester Research’s largest annual survey of Americans’ technology adoption finds that 73 percent of the 37,000 respondents claim…

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Web 2.0: A Natural Evolution?

by Davis Brand Capital on September 22, 2010 in uncategorized

Could Web 2.0 be grounded in nature? Our new research shows that Web users are increasingly conceptualizing the…

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‘New Twitter’ Shows the Web Isn’t Dead

by Davis Brand Capital on September 17, 2010 in uncategorized

If the Web is dead, nobody told Twitter. Just last month, Wired magazine controversially claimed that the Web…

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5 Huge Trends in Social Media Right Now

by Davis Brand Capital on August 23, 2010 in design

What’s the first thing young women do when they wake up? Check Facebook. How do enterprise employees pass…

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Top 5 Mobile Advertising Trends To Watch

by Davis Brand Capital on August 20, 2010 in uncategorized

Mobile advertising is increasingly important, as cell phone adoption rates, especially smartphone adoption rates, soar. With a range…

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The Time Is Now to Take Shopper Marketing Beyond the Store

by Davis Brand Capital on August 18, 2010 in uncategorized

According to Deloitte’s 2010 Back-to-School Survey, three out of 10 consumers plan to use their mobile phones to…

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Clouds, Big Data, and Smart Assets: Ten Tech-Enabled Business Trends to Watch

by Davis Brand Capital on August 13, 2010 in design

Advancing technologies and their swift adoption are upending traditional business models. Senior executives need to think strategically about…

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Media Companies Must Divide To Conquer

by Davis Brand Capital on August 11, 2010 in design

The media is something that for most, if not all, of our adult lives, we have taken for…

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A Better Creative Brief For The Post Digital Age

by Davis Brand Capital on August 10, 2010 in uncategorized

A recent post by Gareth Kay (of Goodby’s Brand Strategy discipline) turned our attention to a presentation he…

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Slide, Vic Gundotra & The Un-Social Reality of Google

by Davis Brand Capital on August 5, 2010 in strategic

I love baseball and will always await the first day of spring training with the ardor of a…

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AOL, IPG Race To Keep Up With Consumer Habits Online

by Davis Brand Capital on June 18, 2010 in strategic

John Ross, president of the research and development arm of Interpublic Group’s Mediabrands, thinks retailers have a big…

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A Sense of Place, A World of Augmented Reality

by Davis Brand Capital on June 9, 2010 in uncategorized

In the third millennium it’s getting harder than ever to stay in place. Who hasn’t seen a driver…

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Mass Mingling

by Davis Brand Capital on June 9, 2010 in uncategorized

Long gone are the days when ‘online’ was synonymous with social isolation and loneliness. In fact, we’re now…

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Cellphone in New Role: Loyalty Card

by Davis Brand Capital on June 1, 2010 in design

Loyalty cards — those little paper cards that promise a free sandwich or coffee after 10 purchases, but…

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Cellphone in New Role: Loyalty Card

by Davis Brand Capital on June 1, 2010 in design

Loyalty cards — those little paper cards that promise a free sandwich or coffee after 10 purchases, but…

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Codes Open New Front in Retail Wars

by Davis Brand Capital on May 18, 2010 in strategic

US retailers have become engaged in a battle for hearts and mobiles. As leading retailers, including Walmart and…

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Flash in the Pan

by Davis Brand Capital on April 19, 2010 in strategic

The success of Apple’s mobile devices gives the firm an opportunity to capture a goodly chunk of the…

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Harnessing the Mobile Revolution

by Davis Brand Capital on April 2, 2010 in uncategorized

The premise of this essay is that the explosive growth of mobile communications can be a powerful tool…

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How To Survive Geolocation’s Looming Apocalypse

by Davis Brand Capital on March 30, 2010 in uncategorized

Unless you’ve been living under a rock, you know that everyone is buzzing, blogging, tweeting, and talking about…

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Brand Butlers

by Davis Brand Capital on March 29, 2010 in strategic

It has never been more important to turn your brand into a service. Jaded, time-poor, pragmatic consumers yearn…

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TEDx Austin: Mark Rolston

by Davis Brand Capital on March 26, 2010 in uncategorized

Mark Rolston is Chief Creative Officer of Frog Design, creating Frog’s digital media group back in 1996. He’s…

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A Is for App: How Smartphones, Handheld Computers Sparked an Educational Revolution

by Davis Brand Capital on March 25, 2010 in uncategorized

As smartphones and handheld computers move into classrooms worldwide, we may be witnessing the start of an educational…

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On Needing Approval For What We Create, and Losing Control Over How It’s Distributed

by Davis Brand Capital on March 15, 2010 in uncategorized

I’ve been trying to organize my thoughts about the iPad and the direction that Apple is taking computing…

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If Google Wave Is The Future, Google Buzz Is The Present

by Davis Brand Capital on February 9, 2010 in uncategorized

Google has a problem. Despite having their hands in just about everything online, they’ve never been able to…

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Towards a Socialised State

by Davis Brand Capital on January 29, 2010 in uncategorized

What will the future of social networking look like? Imagine this: your digital video recorder automatically copies a…

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The Apparatgeist Calls

by Davis Brand Capital on January 3, 2010 in uncategorized

How you use your mobile phone has long reflected where you live. But the spirit of the machines…

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