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State of the News Media 2015

by Davis Brand Capital on May 4, 2016 in cultural

Call it a mobile majority. At the start of 2015, 39 of the top 50 digital news websites…

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As Computers Drive Financial News, Journalists Pick Up the Pieces

by Davis Brand Capital on March 14, 2016 in economic

There was a time when traders relied on reporters to tell them about market news. Today, computers can…

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How TV Ads are Driving Earned Media for Brands

by Davis Brand Capital on February 26, 2016 in strategic

Got something on your mind? Better post it to social media. This immediacy that consumers so value today—be…

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Big Media’s Fortunes Wane as Cable Operators Prosper

by Davis Brand Capital on February 17, 2016 in economic

After placing a premium on big media over cable companies for years, investors are changing their tune. Large…

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November Sees Strong U.S. Ad Revenue Gains, Digital And TV Best Performers

by Davis Brand Capital on December 18, 2015 in economic

Strong TV and digital advertising rocketed November’s U.S. advertising revenues 23% higher versus the same month a year…

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3 Strategic Questions the Media Industry’s Future Depends On

by Davis Brand Capital on October 5, 2015 in strategic

There is no question that the media industry is experiencing dramatic disruption on many fronts—in the way it…

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As Giant Platforms Rise, Local News is Getting Crushed

by Davis Brand Capital on September 1, 2015 in cultural

This has not been a good year for local news. That’s a sentence I could have written any…

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Mondelez Fuses Media and E-Commerce

by Davis Brand Capital on August 18, 2015 in strategic

Mondelez International, the snacks giant, believes incorporating ecommerce capabilities into its digital assets could help drive online sales…

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The State of the News Media 2015: Newspapers ↓, smartphones ↑

by Davis Brand Capital on April 30, 2015 in strategic

As much as things change in the news business, things also seem to stay the same. Newspaper revenue…

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Esquire Takes ‘What I’ve Learned’ Feature to Medium

by Davis Brand Capital on April 21, 2015 in strategic

Esquire is launching a content partnership with Medium, the digital publishing platform founded by Twitter co-founders Evan Williamsand Biz Stone,…

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Netflix is Betting Its Future on Exclusive Programming

by Davis Brand Capital on April 20, 2015 in strategic

“Daredevil” is the 17th Netflix original series to make its debut this year, representing a bold bet by…

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Verizon Will Let You Choose New TV Channel Bundles for $65 Every Month

by Davis Brand Capital on April 17, 2015 in strategic

Verizon is launching a new TV plan that lets its FIOS customers choose channel bundles to add to its standard…

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The Dallas Morning News is Building Data (and Sources) Through its New Rolodex Tool

by Davis Brand Capital on April 16, 2015 in strategic

Like many tools that end up in use in newsrooms, Rolodex — a new directory and discovery tool built at The…

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The Argument Economy

by Davis Brand Capital on April 14, 2015 in strategic

Earlier this month, following news that Joni Mitchell had collapsed and been hospitalized, Time magazine published, on its…

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With “One,” AOL Promises It Can Help Manage Every Dollar a Brand Spends

by Davis Brand Capital on April 14, 2015 in strategic

AOL has bigger plans than just challenging Google and Facebook in the race to rule advertising technology. The company on Tuesday…

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General Electric Planning Television Series Covering Science and Tech

by Davis Brand Capital on April 14, 2015 in strategic

In an age when viewers increasingly fast-forward past television commercials on their DVRs or bypass most advertisements altogether…

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Marketers and Publishers Find Common Ground on Hot-Button Topic: Viewability

by Davis Brand Capital on April 13, 2015 in strategic

This issue is referred to broadly as viewability. Though it has dogged digital media for years, chief marketing…

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HBO to Netflix: Bring It On

by Davis Brand Capital on April 7, 2015 in strategic

HBO’s quest to win the streaming wars became a binge-worthy drama as juicy as Game of Thrones. On…

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When Drones, Brands, Bands and Journalism Collide

by Davis Brand Capital on April 3, 2015 in strategic

In an era when music journalism is in a great deal of flux—print magazines are shuttering or going…

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The Economist’s Tom Standage on digital strategy and the limits of a model based on advertising

by Davis Brand Capital on April 1, 2015 in strategic

The Economist has taken the view that advertising is nice, and we’ll certainly take money where we can…

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News reader app SmartNews raises $10M to open up shop in San Francisco

by Davis Brand Capital on March 31, 2015 in economic

Japan-based news aggregating application SmartNews just snagged $10 million to open up an office in San Francisco and…

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Washington Post partners with Flipboard to reach ‘new, national audience’

by Davis Brand Capital on March 26, 2015 in strategic

The Washington Post is producing a series of special reports on the 2016 presidential race exclusively for Flipboard,…

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The Challenges of Using Facebook for Research

by Davis Brand Capital on March 26, 2015 in strategic

When Pew Research Center studied how Americans access and share local news in three cities, we naturally wanted…

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Facebook May Host News Sites’ Content

by Davis Brand Capital on March 24, 2015 in strategic

Nothing attracts news organizations like Facebook. And nothing makes them more nervous. With 1.4 billion users, the social…

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What Should Digital News Designed for the Elderly Look Like?

by Davis Brand Capital on March 20, 2015 in design

It’s easy to caricature the platform divide as an age one for news: Young people read on their…

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London Calling: A Look at BuzzFeed’s British Invasion

by Davis Brand Capital on March 17, 2015 in cultural

BuzzFeed is, of course, known for mixing news with lists and quizzes, so it was inevitable that when…

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What Do Millennials Do Online?

by Davis Brand Capital on March 16, 2015 in cultural

Marketers and media companies are obsessed with “millennials.” They’re desperate to figure out what 18-34 year-olds want and…

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Snapchat’s Discover Publishers Are Asking for Big Ad Rates — And They’re Getting Them

by Davis Brand Capital on March 13, 2015 in economic

Snapchat’s Discover platform is one of the hottest properties in media. That’s why Snapchat and its publishing partners…

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WWD Launching Weekly Format

by Davis Brand Capital on March 13, 2015 in economic

The reader comes first. That’s the bedrock on which the best journalism is built and a core value…

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Vox Media Launches Entertainment Division

by Davis Brand Capital on March 12, 2015 in strategic

Vox Media is looking to video for its future. The digital media company, which owns and operates a…

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Google Now Elevates Company Press Releases in ‘News’ Search Results

by Davis Brand Capital on March 12, 2015 in strategic

We’ve all been there — the latest scandal emerges from the murky waters of corporate shenanigans, be it…

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BuzzFeed Freezes Community Brand Publisher Accounts

by Davis Brand Capital on March 6, 2015 in cultural

The free ride is over for brands on BuzzFeed. The publisher has frozen all Community Brand Publisher accounts,…

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Copyranter: Digital is Destroying All Creativity

by Davis Brand Capital on March 6, 2015 in design

The popular opinion — especially among you Digiday readers — is that the computer, attached to the Internet,…

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A Fashion Magazine’s Successful Business Model (Hint: It’s Free!)

by Davis Brand Capital on March 5, 2015 in economic

Every Thursday evening, attractive young men and women gather outside select Métro stations in Paris to hand out…

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Media Companies Are Already Publishing on Platforms

by Davis Brand Capital on March 2, 2015 in strategic

There’s been a lot of talk recently about media companies placing less emphasis on their websites, and opting…

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Identity Crisis at Gawker?

by Davis Brand Capital on February 24, 2015 in strategic

Gawker Media, which is battling heavily financed digital publishers like BuzzFeed and Vox for audiences and ad dollars,…

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News Lab: Jeff Bezos Takes Washington Post into Digital Future

by Davis Brand Capital on February 23, 2015 in strategic

Jeff Bezos has come to offer his condolences to the Washington Post. The CEO of Amazon boarded a…

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Conde Nast Takes a Page From the BuzzFeed Playbook — By Hiring BuzzFeed’s Data Dude

by Davis Brand Capital on February 23, 2015 in strategic

It used to be novel when people moved from Big Media institutions to BuzzFeed. Then it became old…

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Bloomberg Media Markets A New Look

by Davis Brand Capital on February 18, 2015 in design

Last month, Bloomberg unified its fleet of media properties under the moniker “Bloomberg Business,” a relaunch complete with…

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Flexible Paywall Lets Readers Choose How They Pay

by Davis Brand Capital on February 17, 2015 in strategic

In the world of digital publishing, social media shares have a direct effect on readership figures and advertising…

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The Future of Advertising Still Rests on the Art of Connecting Brands and Consumers

by Davis Brand Capital on February 16, 2015 in strategic

A few months back, someone in the pages of Adweek suggested that, given all the changes technology has…

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The NBA Will Film Its All-Star Game With Virtual-Reality Cameras

by Davis Brand Capital on February 13, 2015 in design

Courtside seats for this Sunday’s NBA All-Star Game in New York City’s Madison Square Garden are selling for…

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Forbes Puts Native Ad for Fidelity on Its (Actual) Cover

by Davis Brand Capital on February 13, 2015 in strategic

A native ad for Fidelity will appear on the cover of the latest issue of Forbes, which hits…

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You Wouldn’t Accept 70% Performance Elsewhere, So Why Should We With Viewability?

by Davis Brand Capital on February 12, 2015 in economic

It’s unbelievable that in 2015 our industry is still talking about viewability and setting targets as low as…

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How Jon Stewart Lifted America Out of the Gutter

by Davis Brand Capital on February 11, 2015 in cultural

To truly understand the mind-bogglingly large impact of The Daily Show With Jon Stewart on the culture of…

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Capital New York, one year into paywall: ‘We’re breaking through.’

by Davis Brand Capital on February 10, 2015 in economic

It’s been a year since politics and media news site Capital New York started charging for access to…

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Brian Williams, NBC’s Star News Anchor, to Step Down Temporarily

by Davis Brand Capital on February 9, 2015 in cultural

Brian Williams has benched himself. The “NBC Nightly News” anchor, who is under scrutiny after recanting a story…

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Inside Slate’s Podcast Strategy

by Davis Brand Capital on February 6, 2015 in strategic

While WBEZ’s “Serial” elbowed its way into the national conversation last fall, Slate was quietly making some podcast…

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SI’s Swimsuit Issue Finally Includes a Plus-Size Model, at Least in Its Advertising

by Davis Brand Capital on February 5, 2015 in cultural

SI’s Swimsuit Issue Finally Includes a Plus-Size Model, at Least in Its Advertising Ashley Graham shows off Swimsuits…

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GoPro is Launching a Roku Channel So You Can Watch Other People Be Active

by Davis Brand Capital on February 5, 2015 in strategic

GoPro has already colonised the living room with its Xbox channel but it’ll soon be headed to Roku…

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Guardian Hires Mindshare Exec to Lead Branded Content Division in U.S.

by Davis Brand Capital on January 30, 2015 in strategic

Guardian News and Media, the U.K.-based newspaper that’s pushing hard into the North American digital market, has hired…

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BuzzFeed Nails the ‘Listicle’; What Happens Next?

by Davis Brand Capital on January 30, 2015 in strategic

When the Senate intelligence committee released its report on CIA interrogation techniques last month, many online news headlines…

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Gawker Media Generated $45M In Net Revenue Last Year & It’s Raising A $15M Round Of Debt

by Davis Brand Capital on January 29, 2015 in economic

Nick Denton orders the shrimp linguine. He doesn’t look at Balthazar’s menu; the media mogul frequents the restaurant…

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After Charlie Hebdo, Balancing Press Freedom and Respect for Religion

by Davis Brand Capital on January 29, 2015 in cultural

About three-in-four Americans (76%) have heard at least a little about the attack on the offices of the…

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Media = content + people

by Davis Brand Capital on January 29, 2015 in cultural

We can’t see the internet for the wires. We talk about the internet as technology — computers and…

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Vice Uses Virtual Reality to Immerse Viewers in News

by Davis Brand Capital on January 23, 2015 in strategic

A young woman stands in the middle of a crowd of protesters marching up a New York City…

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Don’t Try Too Hard to Please Twitter — and Other Lessons From The New York Times’ Social Media Desk

by Davis Brand Capital on January 22, 2015 in strategic

The past year brought major changes to The New York Times. The social media desk’s editors joined a…

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Bloomberg Forced to Postpone its Latest Business Launch

by Davis Brand Capital on January 22, 2015 in economic

Bloomberg LP suffered a PR black eye this week when the company, built on a finely tuned tech…

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As Content Pours From Everywhere, New Network Shows Strive for Boldness

by Davis Brand Capital on January 19, 2015 in strategic

Jesus, a pregnant lesbian, an Asian-American family. A hip-hop empire, cybercrime fighters and the last man on earth.…

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Nickelodeon Remixes Its Sitcom Formula to Adapt to Children’s Media Consumption

by Davis Brand Capital on January 19, 2015 in cultural

Buffoonish parents. Voice-of-reason best friend. Laugh track. Extra-bright lighting. Nifty girl’s bedroom with window seat. For years, Nickelodeon…

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Don’t Try to Be a Publisher and a Platform at the Same Time

by Davis Brand Capital on January 19, 2015 in strategic

In the wake of digital disruption, new media companies are seeking scale and legitimacy, while old media companies…

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Will Millennials Cough Up Money for Media?

by Davis Brand Capital on January 16, 2015 in economic

The old saw is that millennials may spend a lot of time-consuming media, but they’re far less likely…

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Discovery Channel Founder Jumps Into Video Stream

by Davis Brand Capital on January 15, 2015 in strategic

Discovery Channel founder John Hendricks built his fortune in the cable-TV business, but for years he has been…

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Charlie Hebdo Returns to Newsstands in High Demand

by Davis Brand Capital on January 14, 2015 in cultural

Just one week after Islamist gunmen slaughtered 12 people in an attack on its offices, the weekly newspaper…

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Inside the Buzz-Fueled Media Startups Battling for Your Attention

by Davis Brand Capital on January 14, 2015 in strategic

It’s like a parody, spending time in a well-funded startup’s office, with exposed brick walls and Great Big…

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‘Charlie Hebdo’ Features Muhammad On Next Cover, 3M Copies Published

by Davis Brand Capital on January 13, 2015 in cultural

After last week’s massacre of 12 people in the offices of the French satirical newspaper Charlie Hebdo, targeted…

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CNN Cleared to Test Drones for Reporting

by Davis Brand Capital on January 13, 2015 in strategic

In the first program of its kind, the FAA will allow CNN to test camera-equipped drones for news…

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ESPN: Winner of College Football Playoffs

by Davis Brand Capital on January 9, 2015 in economic

College football’s championship game between the Oregon Ducks and the Ohio State Buckeyes will take place Monday, but…

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The Quartz Guide to Making Ads That Don’t Suck

by Davis Brand Capital on January 9, 2015 in design

Quartz, Atlantic Media’s business news site, is known for pushing the envelope on page design and visualizations, but…

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What Does it Mean to Run “Product” in a News Organization?

by Davis Brand Capital on December 19, 2014 in strategic

If there’s a news outlet you would expect to be ahead of the curve in digital media, it…

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DailyMail.com Launches in America

by Davis Brand Capital on December 19, 2014 in design

MailOnline, the world’s most read English language newspaper website, has today announced the evolution of its American brand…

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Bad Community is Worse Than No Community

by Davis Brand Capital on December 18, 2014 in cultural

2015 should be the year your digital publication rethinks its community strategy. First question: Do you really care…

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TheSkimm, an Email Newsletter, Draws Fans Like Oprah Winfrey – and Investors

by Davis Brand Capital on December 17, 2014 in strategic

Online news start-ups have garnered buzz, and millions of dollars, over the last few years. But few can…

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These 10 Toy Brands Are Winning Social Media For The Holidays

by Davis Brand Capital on December 16, 2014 in design

What holiday toys generate the best social media buzz? To find out, Brand Chorus analyzed the biggest sellers…

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2014: The Year in Millennial Media Consumption

by Davis Brand Capital on December 15, 2014 in cultural

The media world remains obsessed with millennials. The generation born roughly between 1980 and 2000, millennials are the…

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Sony Says News Outlets Should Stop Using Hacked Documents

by Davis Brand Capital on December 15, 2014 in economic

Sony Pictures Entertainment (SNE) requested news outlets stop disclosing material from a devastating computer hack as its studio…

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At Sony Pictures, Drama in Email

by Davis Brand Capital on December 11, 2014 in cultural

Amy Pascal, co-chairman of Sony Pictures Entertainment, has one of the most powerful jobs in one of America’s…

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Morons at the Gate: The Fall of the New Republic

by Patrick T. Davis on December 8, 2014 in strategic

With The West Wing and The Newsroom, Aaron Sorkin presents two idealized versions of the influence machinery that…

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Revolt at the New New Republic

by Davis Brand Capital on December 8, 2014 in strategic

In retrospect, last week’s meltdown at The New Republic should have been easy to predict. The quintessential social…

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Three Publishers Who Remain Homepage Diehards

by Davis Brand Capital on December 3, 2014 in strategic

With the growth of social media and the tectonic shift toward reading on mobile phones, the death of…

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How Messaging Apps Are Changing Media Distribution

by Davis Brand Capital on December 3, 2014 in strategic

The social media pendulum is in full swing, and latest trends do not necessarily bode well for the…

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GE Touts Its New-Media Cred

by Davis Brand Capital on December 2, 2014 in strategic

At a tech-industry meeting in the early days of the media website BuzzFeed, founder Jonah Peretti was surprised…

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The 4 Major Digital Ad Formats Face Off

by Davis Brand Capital on December 1, 2014 in design

Much has been said about the death of the traditional banner ad, and new benchmarking research from Adform…

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Vox Takes $46.5 Million in Funding as Media Investments Stay Hot

by Davis Brand Capital on December 1, 2014 in economic

Vox Media has closed a funding round of $46.5 million, putting it among other digital media companies, including…

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Miss Representation

by Davis Brand Capital on December 1, 2014 in cultural

The Representation Project is a movement that uses film and media content to expose injustices created by gender…

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Does Conflict of Interest Lead to Biased Coverage?

by Davis Brand Capital on November 12, 2014 in cultural

Interesting new study (PDF) from Stefano DellaVigna of UC Berkeley and Johannes Hermle of the University of Bonn.…

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Is There Hope for Local News?

by Davis Brand Capital on November 10, 2014 in cultural

Tim Redmond is a local news guy. He stops his bicycle to interview taxi drivers protesting Uber on…

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Evernote Raises $20M from Nikkei, Inks Content Partnership

by Davis Brand Capital on November 10, 2014 in economic

Evernote, the company best known for putting the notepad in the cloud, announced today that it has raised…

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Guardian Rolls Out U.S. Redesign with Eye Toward Native Ads

by Davis Brand Capital on October 29, 2014 in strategic

London-based Guardian News and Media is introducing a redesign of its U.S. website on Wednesday that gives marketers…

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Newspaper Ad Revenue Fell $40 Billion in a Decade

by Davis Brand Capital on October 23, 2014 in economic

The fact of the decline of the newspaper business is not news. But a recent essay from the…

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Martha Stewart Magazines to Be Licensed to Meredith Corp.

by Davis Brand Capital on October 15, 2014 in economic

Professional advice-giver Martha Stewart has advice for other publishers struggling in a difficult market for print ads: Let somebody else…

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The Newsonomics of the Millennial Moment

by Davis Brand Capital on October 15, 2014 in economic

The new wave of news sites all look like they do different things. Vox attracts those drawn to the populist…

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Yahoo Launches Digital Magazine Yahoo DIY With Slideshows, Listicles, and Original Videos

by Davis Brand Capital on October 15, 2014 in strategic

Yahoo today launched a new magazine called Yahoo DIY. As the name implies, the offering is aimed at…

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Can Twitter Make Money Out of Breaking News or Is It a PR Platform?

by Davis Brand Capital on October 13, 2014 in strategic

What’s going on at Twitter? Not the trendmap which shows whether people are more interested in news of…

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Haters Gonna Hate: A Guide to the Backlash Against VICE

by Davis Brand Capital on October 9, 2014 in strategic

The hype cycle for publishers is a cruel thing. One day the darling, the next you’re getting a…

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What The New York Times learned with NYT Opinion and NYT Now

by Davis Brand Capital on October 3, 2014 in strategic

The New York Times’ announcement today that it was cutting 100 positions in its newsroom was coupled with…

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Through The Wire: What Happened With The Atlantic’s Experiment in Aggregation?

by Davis Brand Capital on September 25, 2014 in strategic

The Atlantic invested years and money into figuring out what they wanted The Wire to be. Now, after…

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People Who Prefer Local to National News Tend to Be Bigger Social Sharers

by Davis Brand Capital on September 22, 2014 in strategic

Weather, current events, sports are tops for everyone. People who read predominately community news were found to be…

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Pssst, CBS Is Stalking You

by Davis Brand Capital on September 19, 2014 in strategic

From Bipartisan Cupcakes to Human Chess, TV Nets Try Innovative Tune-In Campaigns For Fall Slate. Out of 50…

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The New Inquiry: Not Another New York Literary Magazine

by Davis Brand Capital on September 18, 2014 in strategic

The New Inquiry started as a Tumblr in 2009. Rachel Rosenfelt, the magazine’s publisher, created the account with…

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Macworld to End Its Print Edition and Lay Off Many of Its Employees

by Davis Brand Capital on September 11, 2014 in economic

Macworld, a monthly technology magazine devoted to Apple products, laid much of its staff off on Wednesday and…

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The New Cosmo: Love, Sex, Politics?

by Davis Brand Capital on September 8, 2014 in cultural

Move over “10 Craziest Sex Moves We’ve Ever Tried.” Cosmopolitan’s website is making room for something new to…

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Nielsen Finds Older Adults Are Embracing Digital Video

by Davis Brand Capital on September 8, 2014 in cultural

Digital video may be most popular with children and young adults, but it increasingly is being embraced by…

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Vice Raises $500 Million in Its Quest for ‘Total Media Domination’

by Davis Brand Capital on September 4, 2014 in economic

You can’t spell avarice without Vice. CEO Shane Smith’s goal of “total media domination” took a major step…

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Kohl’s Looks To AwesomenessTV For Millennial Magic

by Davis Brand Capital on September 3, 2014 in cultural

Kohl’s Corp. hoping to reinvigorate its sluggish sales, is turning for help to AwesomenessTV, a YouTube video network well…

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GE on Being a Publisher: ‘We Think of Ourselves as a Diversified Media Company’

by Davis Brand Capital on September 2, 2014 in strategic

For a publishing industry that grew fat on advertising, the scary truth is that the web has reduced…

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Maybe the Homepage is Alive After All: Quartz is Trying a New Twist on the Traditional Website Front Door

by Davis Brand Capital on August 26, 2014 in strategic

It was only a couple months ago that Quartz was making a bold proclamation: “The homepage is dead,…

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A Makeover for Vogue’s Website, With a Faster Pace for Covering News

by Davis Brand Capital on August 25, 2014 in strategic

For more than 120 years, Vogue magazine has tried to present a rarefied world, filled each month with…

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The Legendary Photographer Who Captured the Softer Side of NYC

by Davis Brand Capital on August 22, 2014 in design

Saul Leiter long has been recognized by those in the art world as one of the most important…

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30 GIFs Made Better With Weird Photoshop

by Davis Brand Capital on August 22, 2014 in design

These short loops help us communicate, express feelings and are still downright enjoyable. provide endless entertainment. But like…

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Scaling Quality And Quantity Content Marketing With Contributor Journalism

by Davis Brand Capital on August 19, 2014 in strategic

Many brand journalists and publications leverage a content contributor model to build and scale in-house newsrooms. Contributor models…

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The Huffington Post Grapples With BuzzFeed’s Ascendancy

by Davis Brand Capital on August 12, 2014 in strategic

BuzzFeed, fresh off its $50 million new funding round and hiring of a big name ad executive, may…

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Disney in Dispute With Amazon

by Davis Brand Capital on August 11, 2014 in economic

Shoppers on Amazon are unable to pre-order physical copies of some upcoming Disney films, as the entertainment company…

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Harper’s Publisher Standing Firm in His Defense of Print and Paywall

by Davis Brand Capital on August 11, 2014 in economic

John R. MacArthur described being trapped in a corridor in the early 2000s “by a small mob of…

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CMO Today: Assessing Big Media’s Second-Quarter Blues

by Davis Brand Capital on August 11, 2014 in strategic

Here’s your morning roundup of the biggest marketing, advertising and media industry news and happenings. THE FORGETTABLE QUARTER…

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Washington Post has Record Traffic Month After Adding Digital Staff — Is It the Bezos Effect?

by Davis Brand Capital on August 5, 2014 in strategic

The Washington Post saw record traffic to its website in July, and editor-in-chief Marty Baron credits the paper’s new digital projects and the addition of about 60 new editorial staff for the growth

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Storytelling Plays Key Role for GE

by Davis Brand Capital on August 5, 2014 in strategic

General Electric, the industrial conglomerate, is exploring how it might use platforms like Oculus Rift and connected TV,…

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Media Giant Gannett to Spin Off USA Today and Print Business

by Davis Brand Capital on August 5, 2014 in economic

The Gannett Company said on Tuesday that it planned to spin off its print operations, including USA Today,…

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Why Media Brands Are Reviewing Their Media Agencies

by Davis Brand Capital on August 4, 2014 in strategic

A flurry of media companies are evaluating or changing their media agency relationships as they grapple with digital’s…

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After 22 Months, The Magazine Is Changing Its Strategy

by Davis Brand Capital on August 1, 2014 in strategic

Remember when the iPad was going to save magazines? Nearly five years later, tablets haven’t replaced print so…

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CMO Today: Media Consolidation Wave Continues

by Davis Brand Capital on July 31, 2014 in strategic

Here’s your morning roundup of the biggest marketing, advertising and media industry news and happenings. MORE MEDIA MERGING:…

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For Liberty Global, the Next Step Is the Content

by Davis Brand Capital on July 30, 2014 in strategic

Cable magnate John Malone and his protégé Mike Fries helped light the fire in Europe’s telecom consolidation. Now…

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When a Digital Subscription Costs More Than a Print One

by Davis Brand Capital on July 23, 2014 in economic

Former newspaper editor John Robinson notes some unusual pricing at his old daily, the Greensboro News & Record:…

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Riding the Juggernaut That Left Print Behind

by Davis Brand Capital on July 21, 2014 in strategic

Even if you aren’t one of those people worried about media consolidation — there are many in that…

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Rupert Murdoch Is Rebuffed in Offer for Time Warner

by Davis Brand Capital on July 16, 2014 in economic

The media giant 21st Century Fox, the empire run by Rupert Murdoch, made an $80 billion takeover bid…

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The New Yorker Alters Its Online Strategy

by Davis Brand Capital on July 9, 2014 in strategic

The New Yorker is overhauling its website and making all the articles it has published since 2007 available…

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3 Things You Should Know About The Network Economy

by Davis Brand Capital on July 8, 2014 in economic

We’re living in an age of networks. Facebook, Twitter TWTR -2.66% and LinkedIn LNKD -2.57% have hundreds of…

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Readers Recall Tablet Magazine Ads at Same Rate as Print Ads

by Davis Brand Capital on July 3, 2014 in strategic

A recent study from GfK MRI Starch Advertising Research found that ads in tablet versions of magazines have the same average level of reader recall as print magazine ads.

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See the Top Companies Creatives Will Give Up Their Freedom For

by Davis Brand Capital on May 30, 2014 in strategic

Working Not Working, the online freelancers network founded in 2012 by Justin Gignac and Adam Tompkins, has released…

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Why the Smart Reading Device of the Future May Be Ԧ Paper

by Davis Brand Capital on May 1, 2014 in uncategorized

When I need to read deeply—when I want to lose myself in a story or an intellectual journey,…

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Generation Wealth: Brands are overlooking the most lucrative demographic

by Davis Brand Capital on April 14, 2014 in uncategorized

Courting millennials is something of an obsession among media types. With brands chasing the digital trendsetters born between…

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This Is How Leading Consumer Brands Are Winning With Content

by Davis Brand Capital on February 26, 2014 in uncategorized

Just a few years ago, consumer packaged goods brands didn’t know what success in a new world powered…

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The Happiest And Unhappiest Industries In 2014

by Davis Brand Capital on February 24, 2014 in uncategorized

Which professions have the happiest workers? Sexy industries like the movies or lucrative, intellectually challenging businesses like software…

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How the internet of things could make media physical again

by Davis Brand Capital on February 17, 2014 in uncategorized

Not so long ago, every act of consumption began with a ritual. We pulled records from sleeves and…

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The Big Bet: NBC Thinks More Digital Coverage Means Better Olympics Ratings

by Davis Brand Capital on February 5, 2014 in strategic

NBC’s last Olympics was either a rousing success or a spectacular failure, depending on who you ask. Two…

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The 2 Teenagers Who Run the Wildly Popular Twitter Feed, @HistoryInPics

by Davis Brand Capital on January 23, 2014 in uncategorized

Meet Xavier Di Petta and Kyle Cameron, ages 17 and 19, whose ability to build a massive audience…

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Is Facebook Becoming the USA Today of the 21st Century?

by Davis Brand Capital on January 16, 2014 in uncategorized

When Facebook added hashtags last year and almost no one used them, you might have thought the social…

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Model View Culture, A New Tech Publication The Internet Actually Needs

by Davis Brand Capital on January 16, 2014 in uncategorized

Model View Culture hopes to counter the typical backslapping bromance tech beat by writing about and featuring the…

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Marketing Mecca: Why Adland Is Swarming CES

by Davis Brand Capital on January 7, 2014 in uncategorized

The International Consumer Electronics Show is Mecca for gadget geeks, but for marketers like GE and Unilever it’s…

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With Redesign NYTimes.com Unveils Native Ad Platform

by Davis Brand Capital on January 7, 2014 in uncategorized

The New York Times recently detailed plans to introduce a native advertising product to its website, and on…

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Content Marketing 2.0: How To Cut Through The Clutter When Everyone’s A Media Producer

by Davis Brand Capital on December 10, 2013 in uncategorized

Instead of paying for television ads that will only be ignored, you can develop useful ’evergreen’ content that…

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A Look at Some of the Key Media Bills Being Introduced

by Davis Brand Capital on November 26, 2013 in uncategorized

There’s an election in 2014, and lawmakers, particularly those in tough races, need to show they are pursuing…

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How Paid Advertising Is Working on Social Media

by Davis Brand Capital on November 19, 2013 in strategic

Social-media content has grabbed the spotlight in the last few years, as marketers figure out how to engage…

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Google’s Chief Business Officer Says It’s Time to Invent What’s Next

by Davis Brand Capital on November 11, 2013 in uncategorized

The future is here. Now we need to invent what comes next. And it will take the collective…

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Online Advertisers Getting Ripped Off’”By Themselves

by Davis Brand Capital on November 8, 2013 in strategic

A lot of online advertisers are worried these days about getting ripped off—whether they end up buying non-viewable…

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Programmatic for Dummies

by Davis Brand Capital on November 4, 2013 in strategic

Everyone says it’s exploding, but what is it?

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SEO & Social Media Alignment

by Davis Brand Capital on October 25, 2013 in uncategorized

Traditionally, SEO has focused on content, website architecture and linking. These areas of focus are still critical, but…

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Study: Subway’s Advertising Most Effective in Restaurant Space

by Davis Brand Capital on October 16, 2013 in uncategorized

The study, called “Perceptions of Restaurant Advertising: Consumer Assessments of the Leading Chain Brands,” measures chains on three…

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13 of the Year’s Best Infographics

by Davis Brand Capital on October 7, 2013 in design

So what do all these infographics have in common? What, ultimately, qualified a piece for the designation of…

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Brands, It’s Time To Get Moving: Why Action-Oriented Marketing Is The Way Forward

by Davis Brand Capital on September 19, 2013 in strategic

In the latest in his series on neuroscience and marketing, Douglas Van Praet argues that humans are driven…

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NBC Buying Web Service to Stream Phone Video

by Davis Brand Capital on August 12, 2013 in uncategorized

When a plane crashes or a protest turns violent, television crews speed to the scene. But they typically…

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The Giant Assumption Behind the Entire Entertainment Business: Cable TV Is Invincible

by Davis Brand Capital on August 8, 2013 in strategic

America’s largest media and entertainment companies are richer than ever. But their profits overwhelmingly rely on an anxious…

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Nielsen Study: Higher Tweet Volume Drives TV Tune-In 29% of the Time

by Davis Brand Capital on August 6, 2013 in strategic

It seems like common sense that an increase in tweets can drive an increase in live TV viewership,…

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The Marissa Mayer Method: 5 Steps To Kick-Starting The Yahoo Culture

by Davis Brand Capital on July 18, 2013 in strategic

Mayer has provided some decent examples of ways to turn a company culture around ñ despite what the…

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Twitter Vs. Mainstream Media: Science Proves Which Breaks News Faster

by Davis Brand Capital on July 9, 2013 in strategic

The revolution will not be televised, but it might be tweeted. A new study shows that Twitter has…

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Infographic: Meet America’s 25 Biggest Advertisers

by Davis Brand Capital on July 8, 2013 in uncategorized

The Most-Advertised Brands By 2012 U.S. Measured-Media Spending

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The cycle of media attention (fans to feeders)

by Davis Brand Capital on July 2, 2013 in uncategorized

The views on the music video start to trend, the book starts to get talked about. Who notices?…

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Non-Digital Ad Sales Are a Non-Growth Business

by Davis Brand Capital on June 25, 2013 in strategic

If you are in the business of selling old-timey ads — that is, ads you’re not going to…

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Trust Twitter For News? Yeah Right.

by Davis Brand Capital on June 25, 2013 in strategic

A new report on the consumption of Digital News from the Reuter’s Institute of Journalismin Paris, reveals that…

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Young people more willing to pay for digital news, report finds

by Davis Brand Capital on June 21, 2013 in strategic

Survey of 11,000 internet users in nine countries reports that paywalls and apps are increasingly part of everyday…

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How Advertisers Can Maximize Mobile Conversions

by Davis Brand Capital on June 12, 2013 in strategic

In the beginning, mobile advertising was all about conversions. Remember QR codes? Vouchers? What got people excited about…

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All Earned Media Is Not Created Equal

by Davis Brand Capital on May 15, 2013 in uncategorized

While most marketers know by now that earned is the most powerful media and they have programs in…

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What Happens Next in Media? 9 Predictions

by Davis Brand Capital on May 13, 2013 in uncategorized

Media Guy Sees The Future and It Ain’t Pretty

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Davis Names Top 25 Brand Leaders for 2012

by Davis Brand Capital on May 7, 2013 in strategic

Top-performing Brand Managers Beat Both Dow and S&P 500 in 2012Apple Again Takes #1 Spot on List Dominated…

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More + More Devices = More Multitasking

by Davis Brand Capital on April 10, 2013 in uncategorized

The proliferation of media-able devices in our households (PCs, smartphones, tablets) is leading to a division of our…

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7 Specific Ways To Harness The Power Of Social Media

by Davis Brand Capital on March 28, 2013 in strategic

If your company hasn’t learned to harness the power of the social media world yet, here’s one reason…

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Just The Facts, Please

by Davis Brand Capital on March 19, 2013 in strategic

The Media Behavior Institute conducted a study last year that illustrated the great disparity in media consumption patterns…

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Can TV Buyers Adapt to a Digital Model?

by Davis Brand Capital on March 12, 2013 in strategic

A growing number of agency media executives who grew up in digital are finding themselves overseeing the buying…

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YouTube One Channel Now Open for Everyone

by Davis Brand Capital on March 8, 2013 in strategic

The YouTube One Channel, as it’s called, gives users the ability to slap a big header (called Channel…

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Are These New Startups The Future Of Media?

by Davis Brand Capital on March 6, 2013 in uncategorized

A new accelerator is looking for how we’re going to create and view content. What’s the future going…

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How Media Companies Can Boost Ad Revenues

by Davis Brand Capital on February 28, 2013 in strategic

Digital may be the future when it comes to publishing, but the problem today is that online publishing…

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Making Social Matter

by Davis Brand Capital on February 27, 2013 in strategic

Instant feedback is confirmation that the program IS listening to their viewers. Viewers matter. Social matters — and…

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Steal These 3 Social Marketing Tricks From Top Brands

by Davis Brand Capital on February 22, 2013 in strategic

Do you follow a brand in social media? Are you glad you did?

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The Most Common B-to-B Social Media Question (And the Answer)

by Davis Brand Capital on February 21, 2013 in strategic

The most common question B-to-B marketers ask me is: “How do I use social media to get more…

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Barnes & Noble Nook business to sink deeper this year

by Davis Brand Capital on February 14, 2013 in strategic

Barnes & Noble has been looking to its Nook business to generate greater demand in the face of…

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Hearst Is Revamping All Of Its Online Magazines With A Responsive, Personalized Design

by Davis Brand Capital on February 11, 2013 in strategic

Over the next few months, all of Hearst Digital Media’s titles are getting a new look. The new…

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Online Mag Wages War on Modern Culture

by Davis Brand Capital on February 8, 2013 in strategic

With nothing more than carefully selected images and a few poignant words the mysterious man known as Steve…

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The New York Times invites media startups to work from its headquarters

by Davis Brand Capital on February 6, 2013 in uncategorized

The New York Times is opening up its office space and expertise to media startups through timeSpace. The…

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Watch as Vine becomes the next great news-gathering tool

by Davis Brand Capital on February 5, 2013 in strategic

Although few are talking about it, the new video app could be a perfect tool for citizen journalists,…

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Five Ways to Adapt Your Media For a Post-PC World

by Davis Brand Capital on January 30, 2013 in strategic

With media consumption shifting to mobile platforms in an increasingly fragmented environment, media companies face the uncomfortable prospect…

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Magazines Cross the Digital Divide

by Davis Brand Capital on January 28, 2013 in strategic

Buffeted by declining advertising, which accounted for about 75% of their revenue historically, magazines are turning to tablet…

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Why ‘The Guardian’ Is Forgoing Paywalls ‘” For Now

by Davis Brand Capital on January 21, 2013 in uncategorized

Following The New York Times’ recent success, online paywalls (particularly the metered-access kind) have been popping up on…

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Three Marketing Insights from Oprah Winfrey’s Lance Armstrong Interview

by Davis Brand Capital on January 21, 2013 in strategic

Much like Michael Jackson, Whitney Houston and other newsmakers before him, Lance Armstrong opted to tell his story…

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Startups Skip Video, Hang Hopes On Shareable Multimedia

by Davis Brand Capital on January 14, 2013 in strategic

When Instagram joined Facebook last April, a race to crown a “Instagram for Video” revved into full throttle.…

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What Brands Can Learn from Bands

by Davis Brand Capital on January 14, 2013 in strategic

While the digital era has led to many difficulties, challenges and changes for the music industry, it also…

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Amazon’s New Deal: Buy a CD and Get the Digital Album for Free

by Davis Brand Capital on January 10, 2013 in strategic

Amazon is announcing “AutoRip,” a new service that will give anyone who has ever purchased a CD on…

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Bank of America Is At the Crossroads (Again)

by Davis Brand Capital on January 9, 2013 in strategic

How can the banks seize on ongoing events ñ legal, economic, political ñ to energize recovery in a…

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Participant Media Creates TV Network for Millennials Into Social Change

by Davis Brand Capital on December 19, 2012 in strategic

A new TV network targeting millennials is coming next summer. The new channel comes from Participant Media, a…

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Nielsen and Twitter Establish Social TV Rating

by Davis Brand Capital on December 18, 2012 in strategic

Nielsen, a leading global provider of information and insights into what consumers watch and buy, and Twitter today…

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For Publishers, Social Media Still Stingy on Monetization

by Davis Brand Capital on December 17, 2012 in strategic

Many publishers are finding clever ways to use social media to expand the reach of their ad programs…

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Most Read Online Newspapers in the World: Mail Online, New York Times and The Guardian

by Davis Brand Capital on December 14, 2012 in strategic

644 million people worldwide accessed online newspaper sites in October 2012, making up 42.6% of the total internet…

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Leverage Paid, Owned, Earned Media For Social Media Success

by Davis Brand Capital on December 14, 2012 in strategic

As social newsfeeds become ever more cluttered, the attention span of the social audience is becoming shorter, prompting…

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Mobile Video Is all About Home Sweet Home

by Davis Brand Capital on December 13, 2012 in uncategorized

Sixty-three percent of video streaming on mobile phones happens when folks are in their homes, per research from…

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Why The Brand Content Trend Is One Marketers Can’t Bypass

by Davis Brand Capital on December 12, 2012 in strategic

Lots of companies have committed, recasting stories through platforms that look more like digital magazines than traditional websites,…

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Ownshelf Helps Readers Share Their Digital Libraries With Friends

by Davis Brand Capital on December 12, 2012 in strategic

Rick Marazzani believes readers should be able to share and discover e-books through their friends’ personal libraries just…

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Washington Post Plans a Paywall

by Davis Brand Capital on December 10, 2012 in strategic

Most other newspapers in the country, including the New York Times and Gannett Co.’s local papers, have introduced…

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Video-Hungry Newspapers Let Outsider Play Editor

by Davis Brand Capital on December 6, 2012 in strategic

NDN has grown because online publishers can’t get enough video content (and the ad dollars that come with…

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Soundcloud Revamps Site, Announces New Numbers

by Davis Brand Capital on December 4, 2012 in strategic

They’ve hit a market ’reach’ of 180 million users a month across mobile and web platforms and re-vamped…

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News Corp. Kills ‘The Daily’

by Davis Brand Capital on December 3, 2012 in strategic

News Corp. is shutting down The Daily, its ambitious daily newspaper for the tablet market, after two years.

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The Rising Science Of Social Influence ‘” How Predictable Is Your Online Behaviour?

by Davis Brand Capital on November 27, 2012 in strategic

We are creating a new market and ecosystem of personal preferences and patterns of influence. We are creating…

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Old Media, New Tricks

by Davis Brand Capital on November 27, 2012 in strategic

With the newsroom housed 24 floors below, the seven-year-old R&D Lab acts as a tech startup of sorts…

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Social TV Is Getting Down to Business

by Davis Brand Capital on November 19, 2012 in uncategorized

Forget about the clicks and check-ins so commonly associated with what many marketers call the “second screen” experience,…

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How Arianna Huffington Uses The Powerful Potential Of Social Media To Create Change

by Davis Brand Capital on November 19, 2012 in strategic

Social media allow like-minded people to coalesce, and have increased the ability of companies to tap into their…

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Boston.com Joins Native Advertising Push With Sponsored Posts

by Davis Brand Capital on November 13, 2012 in uncategorized

Boston.com has begun offering advertisers the chance to write their own blog posts, joining a growing list of…

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What’s Going to Kill the TV Business?

by Davis Brand Capital on November 9, 2012 in strategic

What’s going to kill the TV business, or at least challenge it, isn’t Apple designing the perfect remote…

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Microsoft Reveals Strategy Turning Towards Entertainment And Content

by Davis Brand Capital on November 7, 2012 in strategic

Ahead of today’s Halo 4 release The Verge has revealed that plans are underfoot at Redmond to develop…

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Stitcher Aims To Build Talk Radio’s First Search Engine

by Davis Brand Capital on November 1, 2012 in strategic

For now, trending topics are a feature buried within a temporary feature at the corner of the Stitcher…

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Teenage CEO of Summly wants to ‘Cliff Note’ the news

by Davis Brand Capital on November 1, 2012 in strategic

D’Aloisio’s company released a news reading app today that summarizes news articles, creating a sort of Cliff Notes…

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Disrupting Advertising Media’s ‘Big Glass Cases’

by Davis Brand Capital on November 1, 2012 in uncategorized

We continuously hear of the ever-changing digital age and predictions now and then, of doom and gloom within…

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Hurricane Sandy Boosts Local Online News Brands

by Davis Brand Capital on October 31, 2012 in strategic

“Hyperlocal” news sites that focus their coverage on small towns and city neighborhoods are reporting big traffic surges…

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Penguin and Random House merger to create biggest book publisher ever seen

by Davis Brand Capital on October 30, 2012 in uncategorized

Penguin, the most famous name in British publishing, has confirmed its merger with the German-owned Random House, creating…

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‘New York Times,’ ‘Wall Street Journal’ Take Down Paywalls for Hurricane Sandy

by Davis Brand Capital on October 29, 2012 in strategic

The New York Times suspended the paywall on its site and apps Sunday afternoon, as people turn to…

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Streaming Radio Service 8tracks Relaunches On iPhone

by Davis Brand Capital on October 26, 2012 in uncategorized

8tracks is a streaming, not on-demand, music service. Its some 600,000 mixes are uploaded by a small portion…

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Time Moves to Responsive Design

by Davis Brand Capital on October 22, 2012 in uncategorized

Time had social media users high on its mind when it decided to move to responsive design. Social…

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Where Has ‘Integration’ Gone?

by Davis Brand Capital on October 22, 2012 in strategic

Why do some advertisers and agencies look at the world one silo at a time when, in fact,…

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Brazil’s Newspapers Samba Away From Google

by Davis Brand Capital on October 22, 2012 in strategic

Newspapers in Brazil have uncoupled themselves from Google News, claiming that their presence on the search engine is…

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Pittman Envisions New Life for Radio

by Davis Brand Capital on October 15, 2012 in strategic

After almost a decade of self-imposed corporate exile, Mr. Pittman is back in the corporate saddle and on…

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ESPN’s ‘Social Highlights’ Mash Ups Show Big Moments From Fans’ Lens

by Davis Brand Capital on October 12, 2012 in strategic

The sports highlight is extremely predictable by now: an amazing play, sequence or moment is replayed from one…

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Must-Tweet TV: How The Pioneers Of Social Television Turn Viewers Into VIPs

by Davis Brand Capital on October 11, 2012 in strategic

Throughout the succinct two-year history of social television, successes and failures have taught practitioners three valuable lessons. In…

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Jay Penske Buys Variety Magazine From Reed Elsevier

by Davis Brand Capital on October 10, 2012 in strategic

Reed Elsevier is selling the 107-year-old magazine as the company refocuses on electronic data services and research offerings,…

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Future of Mobile News

by Davis Brand Capital on October 9, 2012 in strategic

Are New Devices Adding to News Consumption? What does the growing expansion of mobile mean for news consumption…

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Why the Internet Is About to Replace TV as the Most Important Source of News

by Davis Brand Capital on October 5, 2012 in strategic

The headline conclusion of Pew’s latest monster survey of the media landscape was the demise of TV news.…

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Sign Of The Times: The New York Times Debuts An HTML5 Web App For iPad

by Davis Brand Capital on October 2, 2012 in strategic

The New York Times this morning announced a new HTML5 web app for iPad, rounding out their lineup…

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Digital Has an Ad Problem and Lots of Solutions

by Davis Brand Capital on October 2, 2012 in strategic

It’s Advertising Week, which means it’s time for a barrage of panels full of questions like “Are banners…

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Hearst Reboots Mobile Mag Sites in Ad Push

by Davis Brand Capital on October 1, 2012 in uncategorized

There’s no question about it≠—mobile traffic is booming as people spend more time hunched over their little screens.…

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What Do Harvard Business Publishing and Harlequin Have in Common?

by Davis Brand Capital on September 26, 2012 in strategic

What do Harvard Business Publishing and Harlequin ñ the publisher of a gazillion romance novels ñ have in…

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New York Magazine Cashing in Online

by Davis Brand Capital on September 25, 2012 in strategic

To its groaning shelf of National Magazine Awards and bulging portfolio of stories extolling its business success, New…

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College Football Fans Go Social for Sports News

by Davis Brand Capital on September 24, 2012 in strategic

The lifeblood of college football fandom is changing. The painted faces crammed into the student section of stadiums…

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U.S. Distrust in Media Hits New High

by Davis Brand Capital on September 21, 2012 in cultural

Americans’ distrust in the media hit a new high this year, with 60% saying they have little or…

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Lessons For Building A Tablet Magazine That’s Actually Worth Using

by Davis Brand Capital on September 21, 2012 in strategic

Publications like WIRED and Popular Science were quick out of the gate with sophisticated iPad apps, and while…

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New BBC chief vows to re-invent content, not just re-purpose it

by Davis Brand Capital on September 18, 2012 in strategic

In a bold first-day speech, the BBC’s new boss says the corporation must stop thinking that online innovation…

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Taking Pointers From Web Sites, USA Today Modernizes Its Look

by Davis Brand Capital on September 14, 2012 in strategic

USA Today, with its colorful omnipresence on airport newsstands and outside the doors of hotel rooms, is showing…

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Retailers Are Media Companies In Denial

by Davis Brand Capital on August 31, 2012 in strategic

The technology surrounding today’s retail landscape has changed, and with this change comes a myriad of innovative opportunities…

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The Currency of Digital Media: Views, Shares, and Comments

by Davis Brand Capital on August 30, 2012 in strategic

Did you know one comment on Forbes is worth 472 views of an article? And a +1 on…

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The Meaning of Ownership in an Era of Digital Objects

by Davis Brand Capital on August 28, 2012 in strategic

Author and interaction design researcher Richard Banks shares his thoughts on the interaction between storing memories digitally and…

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In Digital World, Advertising Age Redesigns Print Publication

by Davis Brand Capital on August 27, 2012 in uncategorized

A WEEKLY trade publication covering Madison Avenue since the Hoover administration will soon introduce its most significant redesign…

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Bloomberg Sports Takes Teams, Fans Into the Future

by Davis Brand Capital on August 24, 2012 in strategic

Two years after launch, Bloomberg Sports is rapidly expanding its offering of data-driven technology tools, signaling the growing…

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The Beginning of the End of Print: The Lessons of an Amazingly Prescient 1992 WaPo Memo

by Davis Brand Capital on August 22, 2012 in strategic

“I am not here dreaming of (or worrying about) a world in which computers have displaced the printed…

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Introducing Social Reading on Slate

by Davis Brand Capital on August 22, 2012 in strategic

A great new way for you and your Facebook friends to share your favorite articles.

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Business Model Innovation Through Process Change

by Davis Brand Capital on August 20, 2012 in strategic

In the late 1990s the dot-com boom made every organization look at the potential for online presence and…

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Four Digital Trends to Worry Media Companies

by Davis Brand Capital on August 15, 2012 in strategic

If there’s any sign that the media ecosystem is on the verge of dramatic change, then these four…

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Magazines Make Branded Content, So Why Don’t They Act More Like Brands?

by Davis Brand Capital on August 15, 2012 in strategic

Marketers’ Obsession With Audience Data Could Teach Media a Thing or Two. Brand marketers research their audiences exhaustively…

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Pulse Comes To The Web (With A Little Help From Microsoft)

by Davis Brand Capital on August 9, 2012 in strategic

Pulse, the popular news reading app for iOS and Android, is finally available on the web. The service,…

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Why NBC Dropped the Ball on Olympics Coverage

by Davis Brand Capital on August 9, 2012 in strategic

With the network releasing footage of Olympic events hours after they’ve already happened, major news networks are learning…

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Nielsen Uses TV and Web Data in New Targeting Effort

by Davis Brand Capital on August 7, 2012 in strategic

Nielsen’s been fairly busy attempting to connect the dots between TV and online advertising. Today, the research firm…

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Why Turner Bought Bleacher Report

by Davis Brand Capital on August 7, 2012 in strategic

Turner Broadcasting said today that it acquired Bleacher Report to broaden the scope of sports coverage it can…

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Viacom Ad Sales Decline the Most Since Early 2009

by Davis Brand Capital on August 3, 2012 in uncategorized

Viacom, owner of the Paramount film studio and cable networks such as Nickelodeon and MTV, has reported quarterly…

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With Online Video, You Have 20 Seconds To Capture Your Viewer. Go.

by Davis Brand Capital on August 2, 2012 in strategic

With ever-increasing YouTube lunch breaks and Vimeo dinner dates, online video is becoming a constant companion–one that every…

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Why No One Will Watch Your Crappy Corporate “Viral” Video, And How To Fix It

by Davis Brand Capital on July 30, 2012 in strategic

Those “Will It Blend?” videos of some guy throwing an iPhone in a blender and the instantly viral…

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Financial Times: Our Digital Subscribers Now Outnumber Print

by Davis Brand Capital on July 27, 2012 in strategic

A milestone reached as the world of old media continues its push in a digital direction: the storied,…

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