Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.



Tags

management

352 results

Jeff Bezos Says Amazon Won’t Tolerate ‘Callous’ Management Practices

by Davis Brand Capital on August 17, 2015 in cultural

Amazon said late Sunday that it would not tolerate the “shockingly callous management practices” described in an article in…

Topics , , ,

McDonald’s Owners Doubt ‘Create Your Taste’

by Davis Brand Capital on April 20, 2015 in strategic

Steve Easterbrook has replaced Don Thompson as CEO but McDonald’s franchisees’ dissatisfaction with management has not been replaced…

Topics , , , ,

Culture is King. Three Ways Adidas is Striving to Build a Culture of Extraordinary

by Davis Brand Capital on April 16, 2015 in cultural

According to Mark King, “Great companies have great cultures.” He arrived at adidas America wanting to create a group that…

Topics , , , , , ,

Can Nokia Reinvent Itself Again?

by Davis Brand Capital on April 16, 2015 in strategic

In 1992, new CEO Jorma Ollila and his team made a decision that is iconic in the world…

Topics , ,

Activist Puts Pressure on Qualcomm

by Davis Brand Capital on April 13, 2015 in economic

Qualcomm Inc. is under pressure from activist investor Jana Partners LLC to consider a breakup and other options to boost…

Topics , , , ,

How to Build Collaborative Cultures in Large Organizations

by Davis Brand Capital on April 13, 2015 in cultural

Collaboration is about enhancing each other’s work and creating a harmony. It’s following a smart plan to avoid…

Topics , , , , , ,

How IBM Plans To Help Reinvent The Modern Corporation

by Davis Brand Capital on April 13, 2015 in strategic

It’s no secret that big corporations are not what they used to be.  In recent years, we’ve seen…

Topics , , , , , , , , , ,

Seven Steps for Addressing Postmerger Cultural Issues

by Davis Brand Capital on April 3, 2015 in cultural

Culture has emerged as one of the major barriers to effective M&A integrations. In one study, culture was…

Topics , , ,

Women Directors Change How Boards Work

by Davis Brand Capital on February 17, 2015 in cultural

We know that getting more women on teams can boost performance. The examples are numerous: Citing private internal…

Topics , , , , , ,

ConAgra Names New CEO, Lowers Earnings Guidance

by Davis Brand Capital on February 16, 2015 in economic

ConAgra Foods has named a new CEO: Sean M. Connolly, who was CEO of Hillshire Brands for two…

Topics , , , , ,

Kraft CMO Deanie Elsner to Depart Amid Management Shake Up

by Davis Brand Capital on February 13, 2015 in strategic

Kraft Foods Group Chief Marketing Officer Deanie Elsner is leaving the company at the end of the month…

Topics , ,

What nuns can teach you about leadership (Hint: A lot)

by Davis Brand Capital on December 5, 2014 in cultural

People make a joke when I tell them that Catholic nuns are some of the best managers and…

Topics , ,

How to Invent the Future

by Davis Brand Capital on October 17, 2014 in strategic

We need more than big ideas, or pithy words, or an ultra-clear vision to invent the future. First,…

Topics , ,

Reputation Management or Customer Experience Management?

by Davis Brand Capital on September 30, 2014 in strategic

Which should you focus on: reputation management or customer experience management? Or both? With sites like Yelp, TravelAdvisor,…

Topics , ,

The UX App That’s Driving Design Everywhere, From Airbnb to Zappos

by Davis Brand Capital on September 19, 2014 in design

From Uber to Warby-Parker, software is eating the world and forcing entrepreneurs to think about their businesses’s bottom…

Topics , , , , , , , , , ,

LEGO’s Girl Problem Starts with Management

by Davis Brand Capital on September 15, 2014 in cultural

This summer, LEGO launched a minor revolution. It introduced professional women – scientists, no less – into its…

Topics , ,

McKinsey Quarterly 50th Anniversary Edition

by Davis Brand Capital on September 8, 2014 in strategic

Almost a year ago, the McKinsey Quarterly editors asked me and several of my predecessors for advice: how should we mark…

Topics , , ,

How To Hire, Manage And Motivate Millennials

by Davis Brand Capital on September 2, 2014 in cultural

By many accounts, companies have a hard time understanding millennials. I have colleagues who call them entitled, unmotivated,…

Topics , ,

The Rise Of The Unicorns — Why Marketing Technologists Will Rule Modern Marketing

by Davis Brand Capital on August 22, 2014 in strategic

This week in Boston the first MarTech conference was held to encourage and support the increasingly important but…

Topics , , , , , ,

The Company With the Best Culture? Twitter, According to Glassdoor

by Davis Brand Capital on August 22, 2014 in cultural

To outsiders, Silicon Valley work culture seems almost like a joke: college kids pretending to be adults in…

Topics , , ,

Preparing U.S. Leadership For The Cultural Demographic Shift

by Davis Brand Capital on July 21, 2014 in cultural

Hispanics along with African Americans and Asian Pacific Islanders surpassed one third of the U.S. population in 2010.…

Topics , ,

5 Strategies For Discovering The Next Big Thing In Your Business

by Davis Brand Capital on May 26, 2014 in uncategorized

Every leader is looking for the next big thing in their business. More than ever, leaders are looking…

Topics , , ,

How Boards Can Innovate

by Davis Brand Capital on May 21, 2014 in uncategorized

Governing boards might seem like the last place for innovation. They are, after all, the company’s steadfast guidance…

Topics , , , , ,

Amazon Lets You Add Products to Your Shopping Cart via Twitter

by Davis Brand Capital on May 5, 2014 in strategic

Amazon and Twitter on Monday introduced a feature that lets you add items to your Amazon shopping cart…

Topics , , , , , ,

6 Key Steps To Customer-Centric Modern Marketing

by Davis Brand Capital on May 5, 2014 in strategic

Becoming customer centric isn’t just a state of mind. It means learning new skills, so that you can…

Topics , , , , ,

We Are One: The LA Clippers’ Deft Content Strategy Saves the Game

by Davis Brand Capital on May 2, 2014 in strategic

Whoever takes over, this much is clear: The Clippers—and the NBA—are ready to move on, and swiftly at…

Topics , , , , , ,

The Status Quo Is Risky, Too

by Davis Brand Capital on May 2, 2014 in strategic

Are you ever frustrated by teammates who cling to the past while you try to introduce novel ideas…

Topics , ,

How We Built a New Company Culture

by Davis Brand Capital on May 1, 2014 in strategic

Anyone can write down words, call them values, and incur no change. Something has to be done to…

Topics , ,

The Happiest And Unhappiest Industries In 2014

by Davis Brand Capital on February 24, 2014 in uncategorized

Which professions have the happiest workers? Sexy industries like the movies or lucrative, intellectually challenging businesses like software…

Topics , , , , ,

Qualcomm promotes Mollenkopf to CEO, ends Microsoft talk

by Davis Brand Capital on December 16, 2013 in strategic

Qualcomm Inc, the world’s biggest maker of cellphone chips, unexpectedly named Chief Operating Officer Steve Mollenkopf as chief…

Topics , , , ,

How Strategic Are You?

by Davis Brand Capital on October 23, 2013 in strategic

Few things are more important for a leader than the ability to formulate and implement strategy. Not only…

Topics , , , , ,

Five Rules For Managing Your Online Marketing Efforts

by Davis Brand Capital on October 17, 2013 in strategic

The real key to maximizing returns comes in not just contracting the appropriate experts, but in managing them…

Topics , , , , ,

Just Make a Decision Already

by Davis Brand Capital on October 4, 2013 in uncategorized

Strategic decisiveness is one of the most vital success attributes for leaders in every position and every industry,…

Topics , , , , , ,

Why Large Companies Struggle With Business Model Innovation

by Davis Brand Capital on September 27, 2013 in strategic

Innovation success stories are all strikingly similar: a bright idea, supported by a zealot-innovator who sees it through.…

Topics , , , , , , ,

Corporate Strategy Is a Fool’s Errand

by Davis Brand Capital on March 20, 2013 in strategic

Most corporations consist of multiple divisions, which set their own strategy (what we generally refer to as “business…

Topics , , , ,

J.C. Penney Desperately Needs a Strategy

by Davis Brand Capital on March 11, 2013 in strategic

J.C. Penney’s disastrous 4th quarter 2012 loss of $2.51 per share, which capped off a year with a…

Topics , , ,

Graphic Design Criticism as a Spectator Sport

by Davis Brand Capital on March 4, 2013 in strategic

What was the purpose? What was the process? Whose ends were being served? How should we judge success?…

Topics , , , ,

Great Leaders Know When to Forgive

by Davis Brand Capital on February 26, 2013 in strategic

One of the most courageous acts of leadership is to forgo the temptation to take revenge on those…

Topics , , , , ,

The Hidden Barriers to Innovation

by Davis Brand Capital on February 20, 2013 in strategic

Research by IESE professors Carlos Garcia Pont and Paulo Rocha e Oliveira helps you spot if your company…

Topics , , ,

Steve Blank on Why Big Companies Can’t Innovate

by Davis Brand Capital on February 19, 2013 in uncategorized

What’s striking about Fast Company’s 2013 list of the world’s 50 most innovative companies is the relative absence…

Topics , , , , , , , , ,

Social Interactions Affect Brand Perception

by Davis Brand Capital on February 19, 2013 in strategic

If brands want to improve their customer perception, having a well-rounded social communications practice that serves both as…

Topics , , , , ,

Bill Gates: Microsoft is Not Doing Enough to Innovate

by Davis Brand Capital on February 19, 2013 in strategic

Microsoft’s co-founder and current chairman Bill Gates praised the company’s investments in Windows 8 and Bing, but said…

Topics , , , , , ,

Dealers Must Adapt To Mobile Millennials

by Davis Brand Capital on February 15, 2013 in strategic

Unfortunately, a lot of dealerships subscribe to the old-school philosophy: if research starts online, consideration and choice still…

Topics , , , , , , ,

Think Like The Competition

by Davis Brand Capital on February 15, 2013 in strategic

A focus on customer insights is a good thing — but when marketing organizations fail to anticipate competitors’…

Topics , , , ,

Your Innovation Problem Is Really a Leadership Problem

by Davis Brand Capital on February 13, 2013 in strategic

Large companies like IBM, Syngenta, Procter & Gamble, 3M, and Unilever show that innovation can be a repeatable…

Topics , , , , , , , , , ,

Is Your Content Authentic? Three Ways To Keep It Real

by Davis Brand Capital on February 13, 2013 in strategic

Content marketing is a hot topic among CMOs, and I see it as one of the primary factors…

Topics , , , ,

Samsung’s Open Innovation Center aims at startup innovation

by Davis Brand Capital on February 12, 2013 in strategic

Samsung yesterday announced the launch of a new Open Innovation Center in Silicon Valley that aims at connecting…

Topics , , ,

We’re Marketers, Not Soldiers: How Combative Competition Is Killing Creativity

by Davis Brand Capital on February 11, 2013 in strategic

Is it not ironic that we call customers “targets” and seek to engineer their empathy in “war rooms?”…

Topics , , , , , ,

Marketing’s Push-Pull Problem

by Davis Brand Capital on February 11, 2013 in strategic

Marketers in many industries have a “push-pull” problem: They spend a lot of time devising ways to pull…

Topics , , , ,

From Zappos: 4 Simple Hacks To Foster Office Collaboration

by Davis Brand Capital on February 8, 2013 in strategic

Zappos founder Tony Hsieh has added three Cs: collision, community, and co-learning. Hsieh’s big bet is that exposing…

Topics , , , ,

The 3 Ways Innovation Is Changing (And How To Adapt Fast)

by Davis Brand Capital on February 7, 2013 in strategic

I think there are 3 key shifts going on and each requires a different response from innovation leaders…

Topics , ,

The New York Times invites media startups to work from its headquarters

by Davis Brand Capital on February 6, 2013 in uncategorized

The New York Times is opening up its office space and expertise to media startups through timeSpace. The…

Topics , , , , , ,

Don’t Let Strategy Become Planning

by Davis Brand Capital on February 5, 2013 in strategic

Strategy is not planning — it is the making of an integrated set of choices that collectively position…

Topics , , , ,

Where Brands Go to be Born Again

by Davis Brand Capital on February 4, 2013 in strategic

In this “postdigital” era, brands must confront “a new normal and a new basis of competition, with digitalization…

Topics , , , , , ,

The Future of Talent is In Clusters

by Davis Brand Capital on February 1, 2013 in strategic

Clusters are a radical alternative to our traditional notion of teams. They are formed outside a company context,…

Topics , , ,

Chipotle Sells Organic Hoodies in A Bid to Become A Lifestyle Brand

by Davis Brand Capital on February 1, 2013 in strategic

Burrito chain Chipotle is branching out and trying to become a lifestyle brand in order to beat it’s…

Topics , , , , ,

Six Brand Archetypes To Guide Positioning Strategy

by Davis Brand Capital on January 31, 2013 in strategic

Businesses often engage in an analytical and creative process to develop or review their brand positioning. Without a…

Topics , , ,

The New BlackBerry Brand (Please Don’t Ask “Who’s That?”)

by Davis Brand Capital on January 31, 2013 in uncategorized

The long delayed release is critical to BlackBerry’s attempt to re-enter the marketplace. Once the darling of company-issued…

Topics , , , , ,

How the Usually Dry Annual Report Has Become Brands’ Secret Marketing Weapon

by Davis Brand Capital on January 28, 2013 in uncategorized

Design judges at the 2012 Cannes International Festival of Creativity had a “Cocoon” moment. They ran in and…

Topics , , ,

Don’t Struggle With Big Data

by Davis Brand Capital on January 14, 2013 in strategic

Marketers are blessed to have so much insight into their customers’ behavior and interests, and the volume of…

Topics , , , , , ,

The Marketing Backstory Of How Intel Became A Household Name

by Davis Brand Capital on January 8, 2013 in strategic

Millions of otherwise tech-illiterate consumers came to know Intel through its “Intel Inside” campaign, which at the time…

Topics , , , , , ,

Communication’s Biggest Secret: Knowing When To Keep Your Mouth Closed

by Davis Brand Capital on January 8, 2013 in strategic

Many times, the ability to remain silent is the best communication strength you could have. When is silence…

Topics , , , ,

New Marketing Machine Has Powerful Engine But Bad Drivers, Few Mechanics

by Davis Brand Capital on January 7, 2013 in strategic

Waste in advertising is historically endemic and significant. For example, half of all online display impressions are never…

Topics , , , , , ,

To Give Your Employees Meaning, Start With Mission

by Davis Brand Capital on December 19, 2012 in strategic

When organizations give people a sense of meaning in their work, it’s not only good for employees, but…

Topics , , , ,

Don’t Assume You Know Your Customers

by Davis Brand Capital on December 18, 2012 in strategic

Most companies are the centers of their own universes. It’s a natural enough impression; after all, the products…

Topics , , ,

HSBC: the Worldwide Local Bank . . . for Money Laundering and Rogue Nations.

by Davis Brand Capital on December 13, 2012 in strategic

Some Brand Positioning, Huh? HSBC spent years positioning itself as the “worldwide local bank.” They did it via…

Topics , , , ,

Why The Brand Content Trend Is One Marketers Can’t Bypass

by Davis Brand Capital on December 12, 2012 in strategic

Lots of companies have committed, recasting stories through platforms that look more like digital magazines than traditional websites,…

Topics , , , , , , , ,

The Big McThink! How TED Became a Consumer Franchise

by Davis Brand Capital on December 10, 2012 in strategic

By putting its talks online in 2006, what was previously a members-only affair—an annual Davos-like conclave of wealthy…

Topics , , , , ,

Purpose: How Truly Great Leaders Measure Their Companies

by Davis Brand Capital on December 10, 2012 in strategic

A larger purpose isn’t just good karma. Leaders who instill their company with a greater mission have more…

Topics , , , , ,

Morning Advantage: Lessons from the Worst-Performing Companies in America

by Davis Brand Capital on December 6, 2012 in strategic

What’s caused U.S. firms to lose the most shareholder value in the last 10 years? A new Booz…

Topics , , , , , , , , ,

CMOs: Here’s How To Stay Relevant In 2013

by Davis Brand Capital on December 6, 2012 in uncategorized

Many CMOs seem to be struggling to gain alignment and to build consensus across their lines of business…

Topics , , , , , , ,

How The Walmart Foundation Innovates Corporate Giving For A Bigger Impact

by Davis Brand Capital on December 4, 2012 in strategic

Sylvia Mathews Burwell, president of the Walmart Foundation, talks about making an impact both globally and locally, and…

Topics , , , , , ,

Mobile Internet traffic gaining fast on desktop Internet traffic

by Davis Brand Capital on December 4, 2012 in uncategorized

Global mobile traffic is growing so fast that in some places it has already surpassed desktop traffic. That…

Topics , , , , , , ,

Freeing the Lincoln Brand

by Davis Brand Capital on December 4, 2012 in strategic

After years of ignoring it (accompanied by attendant crappy sales), Ford’s Lincoln luxury brand is reintroducing itself under…

Topics , , , ,

Data: The New Creative

by Davis Brand Capital on December 3, 2012 in strategic

One of the hottest marketing catchphrases of 2012 is “data is the new creative.” The premise is that…

Topics , , , , , ,

News Corp. Kills ‘The Daily’

by Davis Brand Capital on December 3, 2012 in strategic

News Corp. is shutting down The Daily, its ambitious daily newspaper for the tablet market, after two years.

Topics , , , ,

A Holistic Approach To Creativity

by Davis Brand Capital on November 28, 2012 in uncategorized

As one of the world’s leading manufacturers of baby gear and preschool toys, Fisher-Price believes that traditional branding…

Topics , , , , , , , ,

Tesco is Retrenching — It May Be The New Mandate for Global Companies

by Davis Brand Capital on November 28, 2012 in strategic

Whether it is Walmart or Metro, I have found that many of the global retailers’ expansion plans are…

Topics , , , , , ,

American CEOs Should Stop Complaining About Uncertainty

by Davis Brand Capital on November 28, 2012 in strategic

This month, the chief executive officers of America’s biggest companies went on a media blitz to decry the…

Topics , , ,

5 Big Brands Confirm That Content Marketing Is The Key To Your Consumer

by Davis Brand Capital on November 27, 2012 in strategic

2012 has been the year of growth for content marketing. Brands have begun to embrace the discipline as…

Topics , , , , , , , , ,

Social Media Isn’t Just For Your Customers–It’s For Your Employees, Too

by Davis Brand Capital on November 26, 2012 in strategic

Successful social business starts with transforming your organization internally. This is often overlooked as a crucial step toward…

Topics , , , , ,

Why Good Writing Is Essential For Business

by Davis Brand Capital on November 21, 2012 in strategic

There are many vehicles, outlets, and opportunities for great brand storytelling. To make the best use of them,…

Topics , , ,

The HP Way, and How It Completely Screwed HP

by Davis Brand Capital on November 21, 2012 in strategic

In the corporate world, the HP Way has been to sell the servers and professional services that companies…

Topics , , , , ,

Digital Strategy Does Not Equal IT Strategy

by Davis Brand Capital on November 19, 2012 in strategic

Everyone thinks they have a digital strategy these days. But while your company may have a business or…

Topics , , , , , , ,

Rethinking Social Media’s ROI

by Davis Brand Capital on November 19, 2012 in strategic

ROI needs rethinking — not because it’s no longer effective, but because it may result in the strategic…

Topics , , , , ,

Social TV Is Getting Down to Business

by Davis Brand Capital on November 19, 2012 in uncategorized

Forget about the clicks and check-ins so commonly associated with what many marketers call the “second screen” experience,…

Topics , , , , , , , , , , ,

How Arianna Huffington Uses The Powerful Potential Of Social Media To Create Change

by Davis Brand Capital on November 19, 2012 in strategic

Social media allow like-minded people to coalesce, and have increased the ability of companies to tap into their…

Topics , , , , , ,

Starbucks Just Acquired A Huge Tea Company

by Davis Brand Capital on November 16, 2012 in strategic

“We believe the tea category is ripe for reinvention and rapid growth. The Teavana acquisition now positions us…

Topics , , , , , ,

In The Era Of Transparency, Trust Is The Key To Success

by Davis Brand Capital on November 16, 2012 in strategic

“As technology marches on, it will lead to the inevitable revolution of businesses acting in the genuine interest…

Topics , , ,

Ikea’s fiendishly complex construction

by Davis Brand Capital on November 15, 2012 in uncategorized

In the 1980s, Ingvar Kamprad, Ikea’s octogenarian founder, started building a series of foundations to protect the business…

Topics , , , , ,

Calculating The Economics Of Loyalty

by Davis Brand Capital on November 15, 2012 in strategic

Ask yourself: do you know how much more valuable these customers are than others? If you could turn…

Topics , , , , , , ,

How Do You Push a Brand Past a Plateau?

by Davis Brand Capital on November 15, 2012 in strategic

How do you launch a brand from scratch? And how do you turn a brand around that has…

Topics , ,

Exclusive – Inside Orca: How The Romney Campaign Suppressed Its Own Vote

by Davis Brand Capital on November 13, 2012 in strategic

One factor is emerging as the essential difference between the Obama and Romney campaigns on November 6: the…

Topics , , ,

Boston.com Joins Native Advertising Push With Sponsored Posts

by Davis Brand Capital on November 13, 2012 in uncategorized

Boston.com has begun offering advertisers the chance to write their own blog posts, joining a growing list of…

Topics , , , , , , ,

The End of the Expert: Why No One in Marketing Knows What They’re Doing

by Davis Brand Capital on November 13, 2012 in strategic

In the late 1990s, digital marketing debuted to great fanfare, but it was still fundamentally about advertising to…

Topics , , , ,

What’s Going to Kill the TV Business?

by Davis Brand Capital on November 9, 2012 in strategic

What’s going to kill the TV business, or at least challenge it, isn’t Apple designing the perfect remote…

Topics , , , , , ,

Need Branding That Transcends Cultures? Invent Your Own Language

by Davis Brand Capital on November 9, 2012 in uncategorized

A thoughtful identity gives a multinational disease research network a new way to communicate.

Topics , , , , , ,

How Networked Inisghts Makes Sense of Internet Chatter to Help Big Brands Create Better Ads

by Davis Brand Capital on November 9, 2012 in strategic

It used to be that brands and agencies would create ad campaigns, push them live, and use the…

Topics , , , , , ,

Is This The #1 Thing That Keeps Marketers Up At Night?

by Davis Brand Capital on November 7, 2012 in strategic

In case you didn’t notice over the past several years the amount of patent battles between some pretty…

Topics , , , , , ,

4 Big Data Insights From 42 Billion Page Views

by Davis Brand Capital on November 7, 2012 in strategic

Companies like Google and Facebook have had access to vast amounts of data on how consumers behave on…

Topics , , , , ,

The Network Effect Isn’t Good Enough

by Davis Brand Capital on November 5, 2012 in strategic

The power of the network effect is fading, at least in its current incarnation. Traditionally defined as a…

Topics , , , ,

Getting Your ‘Why Us’ Story Straight

by Davis Brand Capital on November 5, 2012 in strategic

Companies are engaging customers every day, and pitching their wares to new prospects just as often. Why, then,…

Topics , , ,

Holiday Inn Turns 60, Refines Brand Strategy

by Davis Brand Capital on November 5, 2012 in strategic

Holiday Inn is celebrating its 60th year in business by going back to its roots as an innovator…

Topics , , ,

Teenage CEO of Summly wants to ‘Cliff Note’ the news

by Davis Brand Capital on November 1, 2012 in strategic

D’Aloisio’s company released a news reading app today that summarizes news articles, creating a sort of Cliff Notes…

Topics , , , , , , ,

Disrupting Advertising Media’s ‘Big Glass Cases’

by Davis Brand Capital on November 1, 2012 in uncategorized

We continuously hear of the ever-changing digital age and predictions now and then, of doom and gloom within…

Topics , , , , , ,

Innovation Isn’t Tied to Size, but to Operating Rules

by Davis Brand Capital on October 31, 2012 in strategic

The key for every firm — regardless of size — is to figure out how to consistently create…

Topics , ,

Penguin and Random House merger to create biggest book publisher ever seen

by Davis Brand Capital on October 30, 2012 in uncategorized

Penguin, the most famous name in British publishing, has confirmed its merger with the German-owned Random House, creating…

Topics , , , , ,

Shaping the future of the Web (Q&A)

by Davis Brand Capital on October 30, 2012 in strategic

For years, Microsoft sidelined itself from the world of Web standards. Internet Explorer, especially the now-despised IE6, exemplified…

Topics , , , , ,

Big Data’s Big Image Problem

by Davis Brand Capital on October 30, 2012 in strategic

With consumers already uncomfortable about their data being collected for marketing purposes, promoting a term that sounds a…

Topics , , , , , ,

Is the Cost of Innovation Falling?

by Davis Brand Capital on October 29, 2012 in strategic

The answer to that question has dramatic consequences for low-GDP countries and small businesses everywhere. If the cost…

Topics , , ,

Pssst, That Bottle Is Talking to You

by Davis Brand Capital on October 29, 2012 in strategic

At any given moment, Diageo has between 2.5 billion and 3 billion bottles sitting in stores around the…

Topics , , , , , , , ,

Reducing the Risks of a Deadly Diversification

by Davis Brand Capital on October 26, 2012 in uncategorized

According to Booz & Company research, the most successful acquisitions are not for diversification. In analyzing the 2011…

Topics , , ,

Meijer Supports Literacy Programs

by Davis Brand Capital on October 25, 2012 in uncategorized

Midwest retailer Meijer is supporting United Way literacy programs across the Midwest through a new partnership with Better…

Topics , , , , , , ,

For Brands, 2012 Is The Year Of The Story. So Who’s Telling It Best?

by Davis Brand Capital on October 25, 2012 in strategic

When it comes to brands and marketing, the application of story now needs to go beyond the traditional…

Topics , ,

Time Moves to Responsive Design

by Davis Brand Capital on October 22, 2012 in uncategorized

Time had social media users high on its mind when it decided to move to responsive design. Social…

Topics , , , , , , , , , ,

Where Has ‘Integration’ Gone?

by Davis Brand Capital on October 22, 2012 in strategic

Why do some advertisers and agencies look at the world one silo at a time when, in fact,…

Topics , , , , ,

Brazil’s Newspapers Samba Away From Google

by Davis Brand Capital on October 22, 2012 in strategic

Newspapers in Brazil have uncoupled themselves from Google News, claiming that their presence on the search engine is…

Topics , , , , , ,

Inside Starbucks’s $35 Million Mission To Make Brand Evangelists Of Its Front-Line Workers

by Davis Brand Capital on October 22, 2012 in uncategorized

To Starbucks, baristas are not just baristas–they are ambassadors of brand, merchants of romance, disciples of delight. The…

Topics , , , , , ,

Kohl’s — Some things are very wrong

by Davis Brand Capital on October 16, 2012 in uncategorized

Kohl’s has struggled to regain sales momentum. Total sales in the past year increased only 2.2% despite a…

Topics , , , , ,

Pittman Envisions New Life for Radio

by Davis Brand Capital on October 15, 2012 in strategic

After almost a decade of self-imposed corporate exile, Mr. Pittman is back in the corporate saddle and on…

Topics , , , , , , ,

IBM Has Become a Publisher. Is It Any Good?

by Davis Brand Capital on October 15, 2012 in strategic

Since 2005, micro-blogging platforms like Facebook and Twitter have changed the medium in which IBM often communicates, but…

Topics , , , , , , ,

An Intimate Portrait Of Innovation, Risk, And Failure Through Hipstamatic’s Lens

by Davis Brand Capital on October 12, 2012 in strategic

From rooftop bashes and acquisition talks to staff clashes and layoffs, Hipstamatic’s founders and ex-employees describe the startup’s…

Topics , , , , , , , ,

Wendy’s To Introduce New Logo

by Davis Brand Capital on October 12, 2012 in strategic

Starting in March, Wendy’s will introduce its first logo makeover since 1983. The redesign, only the fifth since…

Topics , , , , , , ,

Must-Tweet TV: How The Pioneers Of Social Television Turn Viewers Into VIPs

by Davis Brand Capital on October 11, 2012 in strategic

Throughout the succinct two-year history of social television, successes and failures have taught practitioners three valuable lessons. In…

Topics , , , , , , , , , ,

The Tale Of TiVo And Why Great Brands Fall From Grace

by Davis Brand Capital on October 11, 2012 in uncategorized

Why is it that some brands launch like meteors, captivating our imaginations and our wallets, only to fall…

Topics , , , ,

Making Diversity A Priority

by Davis Brand Capital on October 10, 2012 in strategic

When asked to describe the main benefit of a diverse organization, Niloufar Molavi doesn’t mince words. “Innovation,” she…

Topics , , , ,

USA: The United States Of Design?

by Davis Brand Capital on October 10, 2012 in uncategorized

So fervent is our desire for Design, we have created “Design Thinking”. And to prove its theorems, Stanford…

Topics , , ,

Digital Accountability Begins Now

by Davis Brand Capital on October 9, 2012 in strategic

Digital accountability, a new breed of thinking challenging the historical tinkering mindset of digital marketers. Digital accountability has…

Topics , , , ,

Content Strategy and UX: A Modern Love Story

by Davis Brand Capital on October 8, 2012 in strategic

it’s inherently impossible to design a great user experience for bad content. If you’re passionate about creating better…

Topics , , , , ,

How Purpose Affects the Bottom Line

by Davis Brand Capital on October 8, 2012 in strategic

Clearly Defining What a Brand Stands for Provides a Competitive Edge and Leads to Increased Productivity. The heads…

Topics , , , , ,

Getting To The Bottom Of What Clients Think Of Agencies

by Davis Brand Capital on October 8, 2012 in strategic

Corporate America is questioning the return on their advertising investment, and agencies continue to struggle to prove their…

Topics , , , ,

Marketers Continue To Struggle With Big Data

by Davis Brand Capital on October 5, 2012 in strategic

A two word phrase that marketers concern themselves with all the live-long day or at least a significant…

Topics , , , , ,

Owning Its Maps-App Flop Is a Brilliant Marketing Stroke by Apple

by Davis Brand Capital on October 4, 2012 in strategic

Apple’s apology for the shortcomings of its Maps app demonstrates once again why its branding goes so far…

Topics , , , , ,

The Four Data Waves And How They Help Us Meet Marketing Goals

by Davis Brand Capital on October 2, 2012 in strategic

A recent IBM study of more than 1,700 CMOs stated that approximately 90% of all the real-time information…

Topics , , , , , ,

Digital Has an Ad Problem and Lots of Solutions

by Davis Brand Capital on October 2, 2012 in strategic

It’s Advertising Week, which means it’s time for a barrage of panels full of questions like “Are banners…

Topics , , , , , ,

Get Started with Big Data: Tie Strategy to Performance

by Davis Brand Capital on October 1, 2012 in strategic

Large-scale data gathering and analytics are quickly becoming a new frontier of competitive differentiation. In a recent Harvard…

Topics , , , , ,

Do you remember when Sony was Apple?

by Davis Brand Capital on October 1, 2012 in strategic

Sony dominated consumer electronics for decades, but that was a long time ago.

Topics , , , , , ,

Can You Live Without a Data Scientist?

by Davis Brand Capital on September 26, 2012 in strategic

While there is a lot of Hadoopalooza in the technology press about the tools for managing big data,…

Topics , , , , ,

New York Magazine Cashing in Online

by Davis Brand Capital on September 25, 2012 in strategic

To its groaning shelf of National Magazine Awards and bulging portfolio of stories extolling its business success, New…

Topics , , , , , , ,

The Power of Defining the Problem

by Davis Brand Capital on September 25, 2012 in strategic

Well-defined problems lead to breakthrough solutions. When developing new products, processes, or even businesses, most companies aren’t sufficiently…

Topics , ,

Mining Big Data to Find New Markets

by Davis Brand Capital on September 24, 2012 in strategic

Historically, companies have decided which markets to focus on and have allocated sales resources based on looking at…

Topics , , , , ,

College Football Fans Go Social for Sports News

by Davis Brand Capital on September 24, 2012 in strategic

The lifeblood of college football fandom is changing. The painted faces crammed into the student section of stadiums…

Topics , , , , , , , , , ,

Lessons For Building A Tablet Magazine That’s Actually Worth Using

by Davis Brand Capital on September 21, 2012 in strategic

Publications like WIRED and Popular Science were quick out of the gate with sophisticated iPad apps, and while…

Topics , , , , , ,

Founder Brands: From Original Vision to Sustained Value

by Davis Brand Capital on September 20, 2012 in strategic

Some of the world’s most valuable and well-known companies share a common brand trait that has not been…

Topics , , , , , , , , , , , ,

Innovation Matters; It’s Why You Care More About Apple than Kraft

by Davis Brand Capital on September 19, 2012 in uncategorized

In short, what was a tired, nearly bankrupt Macintosh company has become the leading marketer of innovation that…

Topics , , , ,

Martha Stewart Opens Up On Philanthropy, Her “Grave Setback” And What She Learned

by Davis Brand Capital on September 18, 2012 in strategic

Martha Stewart’s remarkable career demonstrates the marketing power of a distinct personal brand, one that’s become so iconic…

Topics , , ,

Why Good Design Is Finally A Bottom Line Investment

by Davis Brand Capital on September 18, 2012 in strategic

A mix of factors, ranging from commoditization to evaporating barriers to competition, are conspiring to push design to…

Topics , , ,

New BBC chief vows to re-invent content, not just re-purpose it

by Davis Brand Capital on September 18, 2012 in strategic

In a bold first-day speech, the BBC’s new boss says the corporation must stop thinking that online innovation…

Topics , , , , , ,

What Executives Don’t Understand About Big Data

by Davis Brand Capital on September 14, 2012 in strategic

How much more profitable would your business be if you had, for free, access to 100 times more…

Topics , , , , , ,

Taking Pointers From Web Sites, USA Today Modernizes Its Look

by Davis Brand Capital on September 14, 2012 in strategic

USA Today, with its colorful omnipresence on airport newsstands and outside the doors of hotel rooms, is showing…

Topics , , , , , , ,

How ‘orphaned brands’ survive

by Davis Brand Capital on August 31, 2012 in uncategorized

Last week’s sweeping victory for the [Apple] in a bitter patent dispute with Samsung came exactly a year…

Topics , , , , ,

Does Your Strategy Match Your Competitive Environment?

by Davis Brand Capital on August 29, 2012 in strategic

How predictable are competitive conditions in your industry? How much power does your company have to shape its…

Topics , , , ,

In Customer Relationships, Context Is King

by Davis Brand Capital on August 28, 2012 in strategic

Seeing things in context is one of the most important features of human intelligence, and it plays a…

Topics , , , ,

What Data Can’t Tell You About Customers

by Davis Brand Capital on August 28, 2012 in strategic

Human behavior is nuanced and complex, and no matter how robust it is, data can provide only part…

Topics , , , , ,

Understanding Customers in the Solution Economy

by Davis Brand Capital on August 27, 2012 in strategic

Selling solutions allows companies to differentiate themselves in commoditizing markets and to benefit from economies of scope across…

Topics , , , , ,

New road for a macho brand

by Davis Brand Capital on August 24, 2012 in strategic

More than 750 garage parties for women were hosted by Harley-Davidson dealers last year. These show-and- tell outreach…

Topics , , , ,

John Chambers on Keeping Cisco on Top

by Davis Brand Capital on August 24, 2012 in strategic

My most important decisions are about adjusting to change. Over the last 20 years, we’ve reinvent-ed ourselves five…

Topics , , ,

Can A Corporate Culture Be Built With Digital Tools?

by Davis Brand Capital on August 24, 2012 in uncategorized

While the tangible benefits of conducting business digitally are manyfold, companies that are moving their employees online have…

Topics , , , ,

10 Inspiring Examples Of Small-Biz Branding

by Davis Brand Capital on August 23, 2012 in strategic

Because these outfits cater to a certain niche, they don’t have to appeal to everyone, which in turn,…

Topics , , , ,

Need For Data Forces CIO-CMO Alliance

by Davis Brand Capital on August 23, 2012 in strategic

Being relevant-at-scale helps marketers to truly benefit from a competitive advantage in the market. At the heart of…

Topics , , , , , , ,

How CMOs Can Avoid The Common Social Media Mistakes

by Davis Brand Capital on August 22, 2012 in strategic

In discussions with social media pioneers, it’s apparent that there are some common pitfalls that marketers make as…

Topics , , ,

Is Mark Zuckerberg in over his hoodie as Facebook CEO?

by Davis Brand Capital on August 20, 2012 in strategic

Facebook’s stock price slide has raised doubts about Mark Zuckerberg’s role as CEO. Some say he should hand…

Topics , , , ,

Culture Clash

by Davis Brand Capital on August 20, 2012 in uncategorized

Culture, and, by association, brand, is so important and prevalent, you could almost test it like Rorschach —…

Topics , , ,

Kodak Auction Makes Odd Bedfellows

by Davis Brand Capital on August 17, 2012 in strategic

Kodak’s auction of intellectual property has yet to produce a sale. But it has had one unlikely result:…

Topics , , , , , , , , , , ,

What CMOs Can Learn From VCs

by Davis Brand Capital on August 16, 2012 in strategic

In today’s rapidly transforming, consumer-empowered digital world, as a CMO, do you operate with a Silicon Valley state…

Topics , , ,

#FounderBrands: Not your Founding Father’s Brand

by Teri A. Schindler on August 15, 2012 in strategic

This summer, if you start talking about the challenges institutions of higher education face, everyone immediately assumes you’re…

Topics , , , , , , , ,

When Will The Penny Finally Drop For J.C. Penney’s Ron Johnson

by Davis Brand Capital on August 14, 2012 in uncategorized

It looks as if the fair-and-square-fewer-price-promotions-more-celebrity-and-any-high-tech-we-can-get approach of Mr. Johnson, ex of Apple’s retail division, isn’t quite working…

Topics , , , ,

Stop Fighting Your Culture

by Davis Brand Capital on August 10, 2012 in uncategorized

In the early 2000s Aetna was struggling mightily on all fronts. While on the surface revenues remained strong,…

Topics , , , ,

How Women Lead Differently, And Why It Matters

by Davis Brand Capital on August 9, 2012 in uncategorized

If we want to successfully navigate this new world, spark economic resurgence and close the gaps in equity…

Topics , ,

Competition is fierce among leading brands to have the best app

by Davis Brand Capital on August 6, 2012 in strategic

The use of apps as a way to gain an advantage over others is clearest in categories where…

Topics , , , , , ,

Madonna, Gaga & Growth

by Davis Brand Capital on August 6, 2012 in strategic

Getting older can also mean getting better if you keep a fresh outlook and stay young at heart.…

Topics , , , , , , ,

#FounderBrands: Microsoft

by Manon F. Herzog on August 6, 2012 in strategic

In its August issue, Vanity Fair charges Microsoft with losing its mojo, pinning much of the blame on…

Topics , , , , , , , , , , , , , ,

What to Do When Your Brand Goes to the Dogs

by Davis Brand Capital on August 2, 2012 in strategic

The domestic diva, Martha Stewart, is watching her media conglomerate do not so good things. It just reported…

Topics , , , , ,

So How Are the Olympics Performing Online? NBC Won’t Say

by Davis Brand Capital on August 2, 2012 in strategic

Nobody can deny that the ledgers at NBC are looking mighty nice as of now, yet while the…

Topics , , , , , , , , ,

Marketing to Women? Keep These 3 Facts in Mind

by Davis Brand Capital on August 1, 2012 in strategic

A survey conducted by Women’s Marketing Inc. published new findings that shed light on social media marketing and…

Topics , , , , ,

Use Big Data to Find New Micromarkets

by Davis Brand Capital on July 31, 2012 in uncategorized

Sophisticated sales organizations now have the ability to combine, sift, and sort vast troves of data to develop…

Topics , , , , ,

How Big Companies Are Becoming Entrepreneurial

by Davis Brand Capital on July 30, 2012 in uncategorized

Today, companies are starting new entrepreneurship initiatives because they need fuel for innovation, desire top talent and need…

Topics , , , , , , , ,

Why No One Will Watch Your Crappy Corporate “Viral” Video, And How To Fix It

by Davis Brand Capital on July 30, 2012 in strategic

Those “Will It Blend?” videos of some guy throwing an iPhone in a blender and the instantly viral…

Topics , , , , ,

Microsoft’s radical new business plan is hidden in plain sight

by Davis Brand Capital on July 30, 2012 in strategic

Microsoft is reimagining its entire business model, and they’ve laid out the details for anyone to inspect. You…

Topics , ,

Time For Biopharma To Jump On The “Big Data” Train?

by Davis Brand Capital on July 27, 2012 in strategic

The next great quest in applied science: the assembly of a unified health database, a “big data” project…

Topics , , , , ,

AT&T Showcases Athletes’ Digital Lives

by Davis Brand Capital on July 27, 2012 in strategic

As part of its sponsorship of Team USA for the Olympic Games, AT&T is launching a campaign to…

Topics , , , , ,

When to Change a Winning Strategy

by Davis Brand Capital on July 26, 2012 in strategic

Companies tend to repeat what has worked for them in the past. In our research on the telecom…

Topics , , ,

VCs’ Strange, Instinctual Need to Replace Founders

by Davis Brand Capital on July 26, 2012 in uncategorized

Venture capitalists exhibit some strange behaviors, but none is more bizarre than the near-inevitable scheming to remove a…

Topics , , ,

Perspective: A Whole Different Hog

by Davis Brand Capital on July 26, 2012 in strategic

A 2012 Road King Classic in all its spaghetti-piped splendor lists for $19,599—and that becomes a hard sell…

Topics , , , ,

IBM to CMOs and CIOs: Work Together or Become Irrelevant

by Davis Brand Capital on July 25, 2012 in uncategorized

“What’s becoming clear is that in order to stay relevant and remain competitive in today’s uber-digital and social…

Topics , , , , ,

Co-Design in Innovation

by Davis Brand Capital on July 24, 2012 in uncategorized

Co-design from business to product design solutions is seen as a potential new avenue for breakthrough innovation in…

Topics , , , ,

How Language Shapes Your Organization

by Davis Brand Capital on July 24, 2012 in uncategorized

In the race to find culpability, what doesn’t get talked about is the very climate that creates the…

Topics , , , ,

How Innovation Is More Poetry Than Science

by Davis Brand Capital on July 19, 2012 in design

Our future is as much threatened by the lack of imaginative connection making as it is from a…

Topics , , , ,

Marissa Mayer Brings Brand Capital to Yahoo

by Patrick T. Davis on July 16, 2012 in cultural

I have never been a fan of — or even a believer in — so-called “personal brands.” Human…

Topics , , , , , , ,

Lessons In Complementary Leadership From Disney And Coca-Cola

by Davis Brand Capital on May 30, 2012 in strategic

Most leaders are unbalanced. They are relatively stronger in some areas than others. The secret to making them…

Topics , , , , ,

Why A Brand Matters

by Davis Brand Capital on May 24, 2012 in strategic

In one sense, perhaps the most important sense, a brand is a promise. Think of some top brands…

Topics , , , ,

2 Huge Leadership Lessons from JPMorgan

by Davis Brand Capital on May 23, 2012 in strategic

I don’t blame you if your first reaction after reading the headline is to say, “Only 2?” There…

Topics , , ,

CEOs Get(ting) Social, Per IBM Study Data divides top execs from the rest

by Davis Brand Capital on May 22, 2012 in design

The hierarchy of customer interaction methods starts with face-to-face, followed by websites, channel partners, call centers, traditional media,…

Topics , , , , ,

Patagonia Creates An Interactive Story Of Its Supply Chain For Customers

by Davis Brand Capital on May 18, 2012 in strategic

Patagonia has long been a sustainability leader, and pokes its competitors in the eye with programs, from asking…

Topics , , , ,

Sears Explains Their Success In Content Marketing

by Davis Brand Capital on May 18, 2012 in strategic

We sat down with Julia Fitzgerald, Chief Digital Officer, Fitness, Sporting Goods & Toys at Sears Holdings and…

Topics , , , , , ,

Say It Ain’t So, Jamie: The JPMorgan Chase Crisis Is Not About Money

by Davis Brand Capital on May 17, 2012 in uncategorized

The longest-term impact of the $2 billion dollar loss will not be on the bank itself, and maybe…

Topics , , , , ,

For Brands, The Need To Rethink Everything

by Davis Brand Capital on May 16, 2012 in uncategorized

As the marketplace undergoes a rapid transformation, it’s forcing leading brands to rethink everything—from where and how they…

Topics , , ,

Strategy, Context, and the Decline of Sony

by Davis Brand Capital on May 14, 2012 in design

The strategy address recently delivered by the corporation’s new CEO, Kazuo Hirai, earned press coverage that verged on…

Topics , , , , ,

The Guggenheim Effect

by Manon F. Herzog on May 10, 2012 in cultural

The term “Guggenheim Effect” used to denote the positive role the brand played in Bilbao’s resurgence as a…

Topics , , , , , ,

5 Steps CMOs Can Take To Make Social Media Work

by Davis Brand Capital on May 10, 2012 in strategic

Social media is important. CMOs get it. There are plenty of articles that detail how important social media…

Topics , ,

Culture Fosters Innovation

by Davis Brand Capital on May 9, 2012 in strategic

Innovation is the name of the game in many industries, certainly in all of those that we recruit…

Topics , , ,

Sears Holding (SHLD) – An Opportunity Missed – A Tragedy in the Making

by Davis Brand Capital on May 8, 2012 in strategic

Most of the luster of the company is gone and recent reports worry me and I wonder if…

Topics , , , ,

Study: Harley-Davidson Rules Retail

by Davis Brand Capital on May 7, 2012 in strategic

According to Pied Piper’s yearly Prospect Satisfaction Index for the U.S. motorcycle business, Harley-Davidson is number one at…

Topics , , , , , , , ,

Patagonia’s Founder Is America’s Most Unlikely Business Guru

by Davis Brand Capital on May 3, 2012 in strategic

A couple of years ago, Yvon Chouinard—founder of the outdoor-clothing brand Patagonia—gave a talk at a sustainable-fisheries conference…

Topics , , , , ,

Help Wanted 2.0: Engaging Others To Tackle Wicked Problems

by Davis Brand Capital on May 3, 2012 in uncategorized

Beth Comstock is the chief marketing officer at General Electric-ña company that no one would accuse of having…

Topics , , , ,

Barriers to Change: The Real Reason Behind the Kodak Downfall

by Davis Brand Capital on May 2, 2012 in strategic

What no one seems to do is go back and ask: Why did Kodak make the poor strategic…

Topics , , ,

Oscars Stay in Hollywood, At Dolby Theater

by Davis Brand Capital on May 2, 2012 in strategic

Dolby Laboratories, Inc and CIM announced a 20-year agreement to name the Dolby Theatreï — the iconic theatre…

Topics , , , ,

Google Teaches Employees To “Search Inside Yourself”

by Davis Brand Capital on May 1, 2012 in strategic

There’s a new search program at Google, but one without a magic algorithm. This program lets you search…

Topics , , ,

Anything They Can Do, You Can Do Better

by Davis Brand Capital on May 1, 2012 in uncategorized

Take a look at the first-class section on any airplane today; it’s full of corporate leaders lugging around…

Topics , , ,

Singularity University: meet the people who are building our future

by Davis Brand Capital on April 30, 2012 in strategic

Stanford University might have been the cradle for a hundred Silicon Valley startups and the hothouse for some…

Topics , , , , , ,

How to Maximize Your Facebook Engagement

by Davis Brand Capital on April 28, 2012 in strategic

If you have a Facebook page, you likely know how important it is to get likes and comments.…

Topics , , , ,

How Great Leaders Create Game Changers

by Davis Brand Capital on April 26, 2012 in strategic

At one time or another all great leaders experience something so big and so impactful it literally changes…

Topics , , ,

Piers Fawkes: Why We Launched A Print Magazine

by Davis Brand Capital on April 24, 2012 in strategic

Recently, PSFK launched our inaugural print magazine: the first offline publication that we hope to release every quarter.…

Topics , , , , , , ,

Use Social Curation To Build Brand Presence

by Davis Brand Capital on April 23, 2012 in strategic

Consumers today can no longer rely on a few trusted editorial sources to filter the noise and deliver…

Topics , , , , , ,

What If Online Doesn’t Work For Branding?

by Davis Brand Capital on April 19, 2012 in strategic

Two-thirds of advertising spending is brand advertising, but online only one quarter is. In fact, if brand advertising…

Topics , , , , ,

Making Best Buy Better

by Davis Brand Capital on April 18, 2012 in strategic

Best Buy should use Dunn’s departure as an opportunity to rethink how it sells gadgets. In particular, it’s…

Topics , , , ,

Square Vs. NCR: Disruptive Innovation In Action

by Davis Brand Capital on April 18, 2012 in strategic

Call it a strategic inflection point for these companies, a common trend in the Valley, where scrappy startups…

Topics , , , , , , , ,

How the Tech Parade Passed Sony By

by Davis Brand Capital on April 16, 2012 in strategic

Sony, which once defined Japan’s technological prowess, wowed the world with the Walkman and the Trinitron TV and…

Topics , , , , ,

Why Do We Collaborate?

by Davis Brand Capital on April 16, 2012 in strategic

Why do human beings collaborate? Ever since Darwin, biologists have been vexed by the question, because in evolutionary…

Topics , ,

Interactive eBook Apps: The Reinvention of Reading and Interactivity

by Davis Brand Capital on April 16, 2012 in strategic

With the recent software available to allow easy creation of interactive books and with the race to bring…

Topics , , , , , , , , ,

Men Are From Google+, Women Are From Pinterest [Infographic]

by Davis Brand Capital on April 13, 2012 in strategic

Two out of every three adults who are online use social media. That’s amazing. It truly is. Wonder…

Topics , , , , , , , , ,

Measurement-Driven Marketer

by Davis Brand Capital on April 13, 2012 in strategic

Paul Matsen can only shake his head when he reads yet another study about marketers failing to measure…

Topics , , , , ,

Dunkin’ Donuts Interactive Bus Ad Sprays The Aroma Of Coffee

by Davis Brand Capital on April 11, 2012 in uncategorized

A South Korean Dunkin’ Donuts campaign is reinventing the traditional radio advertisement using unique technology and the smell…

Topics , , , , , , , , ,

Excelsior! Augmented: Marvel’s AR Comics Show Promise Of Enhanced Print

by Davis Brand Capital on April 11, 2012 in strategic

While so many eyes have been on magazine and newspaper media and their desperate embrace of mobile technology,…

Topics , , , , , , , ,

10 of the most trusted brands in America

by Davis Brand Capital on April 9, 2012 in strategic

In an era when entire companies and long-time brands are disappearing, why do Americans trust certain brands and…

Topics , , , , , , , , , , , , , , , , ,

Warning, Executives: Avoid Social Media at Your Peril

by Davis Brand Capital on April 9, 2012 in uncategorized

For my daughter, and my assistant, and other people I know in their 20s and 30s, using social…

Topics , , , , , , , ,

Is Ranch Dressing the New Ketchup?

by Davis Brand Capital on April 6, 2012 in strategic

Hidden Valley Foods has improved its ranch dressing to be thicker and creamier in hopes to appeal to…

Topics , , , , ,

6 Keys For Turning Your Company Into A Design Powerhouse

by Davis Brand Capital on April 6, 2012 in strategic

Integrating design into your company involves more than just hiring superstar designers. It takes a long-term commitment and…

Topics , , , , , , , , ,

Tesco: Let the Store Come to the People

by Manon F. Herzog on April 6, 2012 in strategic

QR codes have become ubiquitous and so has the term digital strategy. Both are often treated by businesses…

Topics , , , , , , ,

Under Armour Flexing Its Muscles Overseas

by Davis Brand Capital on April 4, 2012 in strategic

Sports apparel giant Under Armour is taking its message across the pond. On Monday, the apparel company owned…

Topics , , , , , ,

Brewing Controversy – How Starbucks Embraces Social Media

by Davis Brand Capital on April 4, 2012 in strategic

How does a multi-national mega-brand, responsible for crafting a consistent image all over the globe, manage to navigate…

Topics , , , , , , , , ,

Facebook Timelines Allow For Brand Storytelling, but What’s the Next Chapter?

by Davis Brand Capital on April 3, 2012 in strategic

Spotify and Hulu are among the companies that have taken advantage of the Facebook Timeline format to create…

Topics , , , , , , , , ,

Empathize Like A Doctor, Design Like An Entrepreneur

by Davis Brand Capital on April 3, 2012 in uncategorized

Every day it seems that we read about the launch of a new startup or technology application claiming…

Topics , , , , ,

Social media keeps ski resorts from exaggerating snowfall

by Davis Brand Capital on April 3, 2012 in strategic

The era of social media is bringing more transparency to ski resorts’ daily snow reports, with skiers and…

Topics , , , , , , , ,

Study: ‘Big Data’ poses opportunities, challenges

by Davis Brand Capital on April 2, 2012 in strategic

Marketers overwhelmingly recognize that leveraging massive data sets can help them improve business, but most feel they lack…

Topics , , , , ,

Suddenly Microsoft is the Hippest Tech Company Around

by Davis Brand Capital on April 2, 2012 in strategic

While Apple and Google are busy getting bad press for their privacy issues, labor practices and general big-evil-company…

Topics , , , ,

Cars in the Cloud: Trackable and Time-Stamped

by Davis Brand Capital on April 2, 2012 in strategic

When an aircraft crashes, investigators are able to retrieve useful information about what went wrong from the flight…

Topics , , , , ,

From Apple to Zipcar, Auto Brands Hunt Millennials

by Davis Brand Capital on April 2, 2012 in strategic

Auto makers are deeply concerned that Millennials don’t care about vehicles nearly as much as they do about…

Topics , , , , , , , ,

Emirates Airline Repositions Brand

by Davis Brand Capital on April 2, 2012 in uncategorized

Emirates is launching a campaign aimed at evolving the airline from a travel brand to a global lifestyle…

Topics , , , , ,

The Era of Big Box Retail Dominance Is Coming to an End

by Davis Brand Capital on March 30, 2012 in uncategorized

When Best Buy Co. (BBY) said yesterday it was closing 50 big stores and opening 100 smaller ones,…

Topics , , , , , , ,

Is Best Buy following CompUSA, Circuit City to certain doom?

by Davis Brand Capital on March 30, 2012 in strategic

Best Buy is on the same track that two former train wrecks were on, CompUSA and Circuit City.…

Topics , , , , ,

Business IS Personal

by Davis Brand Capital on March 30, 2012 in strategic

What ideas are you building your company on? It’s an important question for all organizations, and some companies…

Topics , , , , ,

The Future Of Social Media Is Holistic Engagement

by Davis Brand Capital on March 29, 2012 in strategic

Human nature: our curiosity can often be provoked when a conference is prefaced by NDAs that prevent participants…

Topics , , ,

Alignment: Key To Marketing Performance

by Davis Brand Capital on March 29, 2012 in uncategorized

When marketing is in alignment with the business, you are more likely to travel in the same direction.…

Topics , , , ,

Strong Brands Built Through Trust, Then Action

by Davis Brand Capital on March 28, 2012 in strategic

There are a couple of things that make a brand great: engendering good feelings to consumers and using…

Topics , , , ,

What Does it Take to Turn Big Data into Big Dollars?

by Davis Brand Capital on March 28, 2012 in strategic

Companies are learning to turn Big Data into Big Dollars. How are they doing it? With the help…

Topics , , , , ,

Brand Architecture: Building Brand Value

by Davis Brand Capital on March 27, 2012 in strategic

Brand architecture often comes down to an evaluation of tradeoffs. In my experience, there’s rarely a cost-free benefit…

Topics , , , , , , ,

5 New Rules For A Winning Brand Launch

by Davis Brand Capital on March 27, 2012 in strategic

With its 2011 corporate revenue estimated at $54 billion and brands in practically every aisle of the grocery…

Topics , , , , , , ,

Is Marketing Too Undisciplined For Its Own Good?

by Davis Brand Capital on March 19, 2012 in strategic

While Board of Directors, CEOs, and CFOs these days are demanding proof that marketing dollars work, a new…

Topics , , , ,

Two Years Into Tablet Editions, Conde Nast Begins Regular Readership Reports

by Davis Brand Capital on March 15, 2012 in strategic

Conde Nast, the publisher of magazines such as Glamour and Wired, recently gave advertisers metrics concerning tablet editions…

Topics , , , , ,

view more