Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.



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intangible assets

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Davis Names Top 25 Brand Leaders for 2012

by Davis Brand Capital on May 7, 2013 in strategic

Top-performing Brand Managers Beat Both Dow and S&P 500 in 2012Apple Again Takes #1 Spot on List Dominated…

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Brand Capital in an Age of Discontent

by Teri A. Schindler on April 2, 2012 in strategic

When there is an absolute crisis of faith in institutions in general, what’s an institution to do?  The…

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Davis Names Top-25 Companies with Most Brand Capital in 2011

by Davis Brand Capital on February 6, 2012 in strategic

Davis Brand Capital today released the 2011 Davis Brand Capital 25 ranking, which evaluates brand beyond its traditional…

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Davis Names Top-25 Companies with Most Brand Capital in 2010

by Davis Brand Capital on December 15, 2010 in strategic

Davis Brand Capital today released the 2010 Davis Brand Capital 25 ranking, which evaluates brand beyond its traditional…

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Report: Is Human Capital the New Venture Capital?

by Davis Brand Capital on August 3, 2010 in economic

How often do we hear about how many millions of dollars a start-up raised in this round or…

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When You’re Talking Reputation, It Pays To Communicate

by Davis Brand Capital on April 30, 2010 in strategic

It is a sign of the times that corporate reputation, not brand-building, dominates today’s headlines and boardroom discussions.…

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Davis Names Brand Capital Leaders in Five Top Industries

by Davis Brand Capital on March 5, 2010 in strategic

  Davis Brand Capital, which published the 2009 Davis Brand Capital 25 ranking in December, today announced expanded…

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Davis Names Top-25 Companies with Most Brand Capital

by Davis Brand Capital on December 7, 2009 in strategic

Davis Brand Capital today released the 2009 Davis Brand Capital 25 ranking, which evaluates brand beyond its traditional…

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New Math for a New Economy

by Davis Brand Capital on March 22, 2009 in economic

What’s wrong with the 500-year-old way in which all companies keep their books? Just about everything, says Baruch…

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Are Your Intellectual Assets Collecting Strategic Dust?

by Davis Brand Capital on May 2, 2007 in uncategorized

The cover article of Inc. Magazine’s latest issue asks companies how they are utilizing their intangible assets: brands,…

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