Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.



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Innovation

592 results

Rocket Scientists Are Inventing a New High Heel

by Davis Brand Capital on March 11, 2016 in design

Dolly Singh is the founder and CEO of Thesis Couture, a fashion-technology company working to reinvent the stiletto.…

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Epic Cheese Pull: How Taco Bell Nailed its Innovative New Quesolupa

by Davis Brand Capital on February 9, 2016 in design

On a recent evening, Taco Bell CEO Brian Niccol was hanging out at his Newport Beach, California, home…

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Productivity Is Soaring at Top Firms and Sluggish Everywhere Else

by Davis Brand Capital on August 26, 2015 in strategic

A spirited debate is now under way on the future of technology and productivity. Some argue that the…

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KIND Founder Promotes a Culture of Inclusive Innovation

by Davis Brand Capital on August 7, 2015 in cultural

The CEO of KIND seemed to be a little kinder this week. To mark an entrepreneurship diversity initiative from the White…

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2015’s Most Expectation-Raising Innovations

by Davis Brand Capital on August 6, 2015 in strategic

Every CEO, entrepreneur, product designer, and marketer wants to know where consumers are heading. Most also know that…

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15 Mind-Blowing Stats About Customer Centricity

by Davis Brand Capital on May 12, 2015 in strategic

Last month’s article about customer centricity here on CMO.com described it as “a mind-set that companies need to adopt…

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What Big Companies Get Wrong About Innovation Metrics

by Davis Brand Capital on May 7, 2015 in strategic

The fear of getting Netflix-ed or Uber-ized is spurring big companies to dial up their investment in innovation. Companies…

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From Big Data to Big Bets on Food Science

by Davis Brand Capital on April 21, 2015 in strategic

Modern data science started at places like Google, Amazon, LinkedIn, and Facebook. Yes, mathematicians have practiced statistical analysis since…

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This Smart Device Takes The Stress Out Of Insulin Tracking

by Davis Brand Capital on April 17, 2015 in design

Type 1 (and even some Type 2) diabetics rely on carefully balanced insulin doses throughout the day to…

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How IBM Plans To Help Reinvent The Modern Corporation

by Davis Brand Capital on April 13, 2015 in strategic

It’s no secret that big corporations are not what they used to be.  In recent years, we’ve seen…

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Microsoft in the Age of Satya Nadella

by Davis Brand Capital on April 7, 2015 in strategic

When Microsoft was founded, its ambitious mission to power a personal computer on every desk in every home…

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What Globalization Means for Generation “Why Not?”

by Davis Brand Capital on April 7, 2015 in cultural

When you look at innovation today, it is coming from startup companies. Startups think differently, and have the…

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Responsive Wearables as Transmission Conduits for Tech-Assisted Bodies

by Davis Brand Capital on April 6, 2015 in design

Ruff is a conceptual design project that features 3D-printed responsive wearable fabrics. The project was developed by interaction designer…

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Which U.S. Companies Are Doing the Most R&D in China and India?

by Davis Brand Capital on March 26, 2015 in cultural

Over 200 publicly listed American companies have R&D budgets that exceed $100 million annually. Which companies allocate the…

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Healthy Snacking From Your 3D Printer

by Davis Brand Capital on March 19, 2015 in design

Living snack food! Imagine a healthy hors d’oeuvre, full of seeds and spores, which grows over time with…

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Volvo’s Latest Innovation? ‘Swedish Air’

by Davis Brand Capital on March 18, 2015 in design

In this wonderfully tranquil Volvo commercial, we don’t see a single car but instead vistas of the wild…

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Alibaba Teases New Face Recognition Tool for Mobile Pay

by Davis Brand Capital on March 16, 2015 in economic

Alibaba may be about to take the concept of dining out on your face to a whole new…

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Why We Need Free Digital Hardware Designs

by Davis Brand Capital on March 11, 2015 in design

To What Extent do the ideas of free software extend to hardware? Is it a moral obligation to…

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Why Every Organization Must Experiment More

by Davis Brand Capital on March 6, 2015 in design

Organization’s around the world all want to know what the future of work is going to look like…

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Watch: Behind the Scenes at IBM’s Big Data and Social Innovation Studio

by Davis Brand Capital on March 3, 2015 in design

IBM launched a new studio in February, aimed at helping brands understand how new technology can enhance brand…

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Apple’s Looming Watch Spurs Frenzy of Upgrades for Android Timepieces

by Davis Brand Capital on March 2, 2015 in cultural

As Apple Inc. prepares to release its much-heralded smartwatch, rival gadget makers are racing to upgrade their own…

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A Vacant Lot In Wyoming Will Become One Of The World’s First Vertical Farms

by Davis Brand Capital on February 24, 2015 in design

Jackson, Wyoming, is an unlikely place for urban farming: At an altitude over a mile high, with snow…

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Rite Aid Turns to Customers for New Wellness Product Ideas

by Davis Brand Capital on February 20, 2015 in strategic

Rite Aid is hoping to unleash a torrent of new product innovation by tapping into the tinkerers who…

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Slice and Carve: The Next Wave in Computer-Aided Creativity

by Davis Brand Capital on February 16, 2015 in design

The desk space next to PCs first welcomed paper printers and later made room for three-dimensional printers that…

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Apple and Amazon Know Connection with Millennials Requires Innovation

by Davis Brand Capital on February 13, 2015 in strategic

Millennials are looking for brands to innovate, and most innovative brands from Amazon to Apple to Chipotle aren’t…

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The Entrepreneur Who Is Beating Amazon at Same-Day Delivery

by Davis Brand Capital on February 12, 2015 in strategic

Retailers are worried about competing with Amazon, but the cofounder of a crowdsourced same-day delivery service has figured…

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Why Warby Parker is No. 1 on Our List of the World’s Most Innovative Companies

by Davis Brand Capital on February 11, 2015 in strategic

Over the past five years, scads of e-commerce startups have shown early promise and then promptly crashed back…

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Battle of the Wearables

by Davis Brand Capital on February 6, 2015 in cultural

It is not surprising that technology is front and center of the Davis Brand Capital 25 and of the innovation…

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4 Ways to Be More Innovative at Work

by Davis Brand Capital on January 30, 2015 in design

Innovation. It’s easy to talk about it — it’s probably one of your department’s key goals or built…

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When It Comes to Digital Innovation, Less Action, More Thought

by Davis Brand Capital on January 26, 2015 in strategic

A few years ago, we had an idea for a new business opportunity. One of our colleagues owned…

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The Communication Of The Future Is So Real You Can Touch It

by Davis Brand Capital on January 20, 2015 in design

Early one morning last year Hiroshi Ishii, associate director of the MIT Media Lab, placed his hand on…

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A 3-D Printed Car, Ready for the Road

by Davis Brand Capital on January 16, 2015 in design

Tucked away among the gleaming steel machines on display at the North American International Auto Show this week,…

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This Guy Hacked an NES Power Glove Into a Sweet Animation Tool

by Davis Brand Capital on January 16, 2015 in design

Most of us fantasize about being the badass kid with the Power Glove from The Wizard. Dillon Markey…

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Glass to exit Google X, report to Nest’s Tony Fadell

by Davis Brand Capital on January 16, 2015 in strategic

Nest co-founder and CEO Tony Fadell is adding to his responsibilities Google Glass, which Thursday is exiting the…

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Innovation and Collaboration: It’s Not an “Either-Or” Proposition

by Davis Brand Capital on January 13, 2015 in strategic

When we think of the great innovations that come our way, we might instinctively think of them as…

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How Domino’s Reinvented Itself to Win in India

by Davis Brand Capital on January 13, 2015 in strategic

In India, Starbucks sells a tandoori paneer roll. KFC makes a “paneer zinger.” Burger King has the Whopper…

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Why English, Not Mandarin, Is the Language of Innovation

by Davis Brand Capital on January 12, 2015 in cultural

Last October, Mark Zuckerberg shocked the world when he addressed a group of students at Tsinghua University in…

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Sometimes Cutting R&D Spending Can Yield More Innovation

by Davis Brand Capital on January 9, 2015 in economic

This may sound as though we’ve got our facts backward, but your company can significantly increase its knowledge…

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When the Chips are Down

by Davis Brand Capital on January 8, 2015 in economic

IN A brand-new McDonald’s outlet near its headquarters in Oak Brook, Illinois, customers do not have to queue…

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How Lego Became the Apple of Toys

by Davis Brand Capital on January 8, 2015 in strategic

Every September, largely unbeknownst to the rest of the company, a group of around 50 Lego employees descends…

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Ford CEO Mark Fields: Betting the Company on Innovation

by Davis Brand Capital on January 6, 2015 in economic

As the still freshly minted CEO of one of the world’s largest automotive companies, Mark Fields is a…

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MOST INNOVATIVE COMPANIES 2015: Instagram

by Davis Brand Capital on January 5, 2015 in design

Back in 2011, when Oscar de la Renta and his peers were Instagramming backstage at Fashion Week, the…

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How To Create Innovation Culture?

by Davis Brand Capital on January 5, 2015 in cultural

Economic destiny is often shaped by luck. For example, the region of Halifax has benefited from great luck…

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How We Use ‘Hackathons’ to Generate Big Ideas

by Davis Brand Capital on December 12, 2014 in strategic

When you’re running a start-up, there never seem to be enough hours in the day. Besides the obvious…

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The 3D-Printed Organ is Coming, and Canadian Firms are Leading the Way

by Davis Brand Capital on December 11, 2014 in design

Every human being is unique. That’s one reason three-dimensional printing, which enables the creation of products tailored to…

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The 10 Most Memorable New Products of 2014

by Davis Brand Capital on December 11, 2014 in design

Social media has changed the way people learn and remember new products, as Facebook now ranks just behind…

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Next Year In Business, Innovation And Social Responsibility

by Davis Brand Capital on December 10, 2014 in strategic

It’s that time of year when my colleagues at Havas Worldwide and I have held our ears even…

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Top Five Health Innovations Of The Week

by Davis Brand Capital on December 10, 2014 in design

This week’s innovations include a suit that helps athletes detect injuries and a device that monitors chewing habits…

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Brands Must ‘Open Up’ and Encourage Entrepreneurial Thinking to Stay Competitive

by Davis Brand Capital on December 3, 2014 in strategic

Brands must “open up” and encourage entrepreneurial thinking within their businesses if they are to drive innovation and…

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Meet 7 Brands That Are Building the Future of Digital Retail Through Innovation Labs

by Davis Brand Capital on November 18, 2014 in design

At first glance, Westfield San Francisco Centre appears to be a typical American shopping mall with the usual…

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Top Five Health Innovations of the Week

by Davis Brand Capital on November 12, 2014 in design

This week’s innovations include a drone as an ambulance and a new Google project working to improve the…

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The Path To Successful Digital Transformation Starts With Pockets Of Innovation

by Davis Brand Capital on November 11, 2014 in strategic

I’ve been hearing about “Digital Transformation” for a couple of years now, and as I’ve wandered the halls…

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Why Are We Finding It Hard To Innovate?

by Davis Brand Capital on November 7, 2014 in strategic

We survived the recession, and we now seem to be in better shape than most of our competitors.…

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Aerospace Gurus Show Off a Fancy Space Suit Made for Mars

by Davis Brand Capital on November 5, 2014 in design

The space suits astronauts wear today are marvels of engineering, but they’re far from perfect. For one thing,…

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Why Purpose-Driven Innovation Trumps All

by Davis Brand Capital on November 3, 2014 in strategic

Innovation that sticks is purposed-driven – led by someone on a mission to do good for others. It…

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The World’s 50 Most Innovative Companies

by Davis Brand Capital on October 29, 2014 in economic

For nine years in a row, Apple has been the most innovative company on the planet. That designation…

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Top Five Health Innovations of the Week

by Davis Brand Capital on October 29, 2014 in design

Each week PSFK.com with its partner Boehringer Ingelheim brings you a snapshot of five innovative ideas that are…

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Microsoft Launches Garage Site Asking the Public to Test a Wide Range of New Apps

by Davis Brand Capital on October 22, 2014 in strategic

Microsoft today launched a new landing page on its website: The Microsoft Garage is designed to give the…

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Successful Innovators Don’t Care About Innovating

by Davis Brand Capital on October 22, 2014 in cultural

Successful innovators care about solving interesting and important problems — innovation is merely a byproduct. If this distinction…

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A Bold Vision for the Future of the Postage Stamp

by Davis Brand Capital on October 21, 2014 in design

Of all the assumptions we make in this age of apps and startups, the biggest may be that…

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PureTech Raises $55M to Support Medical Device, Digital Health Innovation

by Davis Brand Capital on October 20, 2014 in economic

PureTech, which has put itself squarely at the intersection of med tech and digital health innovation, has raised…

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A Wearable Gadget Implanted in Your Hand Isn’t as Freaky as You’d Think

by Davis Brand Capital on October 20, 2014 in design

“The current batch of wearables confirm our childhood visions of sci-fi,” says Jaeha Yoo, who leads experience design…

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4 Ways Cameras Are Changing Healthcare

by Davis Brand Capital on October 16, 2014 in design

When discussing innovation in healthcare technology, much of the terminology is exotic-sounding and futuristic.  Recent examples from this…

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How A Risk-Taking Culture Enables Oreo’s Marketing Innovation

by Davis Brand Capital on September 26, 2014 in strategic

“You can still dunk in the dark.” This Oreo tweet during the 2014 Super Bowl blackout was the…

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Meating, The Challenge

by Davis Brand Capital on September 25, 2014 in economic

Meat is at a crossroads. We have recently learned, through the debunking of bogus research and new scientific…

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Geek Culture is Smart and Creative

by Davis Brand Capital on September 19, 2014 in cultural

Geek culture’s growing mainstream impact is often attributed to the rise of wealth in the information technology sector.…

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The UX App That’s Driving Design Everywhere, From Airbnb to Zappos

by Davis Brand Capital on September 19, 2014 in design

From Uber to Warby-Parker, software is eating the world and forcing entrepreneurs to think about their businesses’s bottom…

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“I” is for Innovation: Sesame Street’s Secrets for Staying Relevant

by Davis Brand Capital on September 15, 2014 in strategic

If you are under the age of 50, there’s a good chance you are fiercely attached to Sesame…

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Fashion labels experiment digitally at London Fashion Week

by Davis Brand Capital on September 15, 2014 in design

Twitter is set to launch its click-to-buy button with Burberry – long at the vanguard of luxury’s adoption…

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Tech Takes the Runway as Brands Differentiate with Digital Displays

by Davis Brand Capital on September 11, 2014 in strategic

The real star of Fashion Week 2014 is digital innovation. Ralph Lauren showcased his Spring 2015 collection, including…

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The Creative Benefits of Boredom

by Davis Brand Capital on September 9, 2014 in design

Boredom at work (and meetings) is something nearly all of us feel at times, but admitting that boredom…

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Announcing The Finalists Of The 2014 Innovation By Design Awards

by Davis Brand Capital on September 8, 2014 in design

That’s proven by the finalists from our 2014 Innovation by Design competition, chosen from 1,587 boundary-pushing entries. All…

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The Future of Food

by Davis Brand Capital on September 4, 2014 in economic

Meat consumption worldwide has doubled in the last 20 years, and it is expected to double again by…

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Exclusive Infographic: The Great Wheel Of Food Mashups

by Davis Brand Capital on September 3, 2014 in design

If you want to make your culinary creation go viral, make it a hybrid. Just ask Dominique Ansel,…

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How to Market Test a New Idea

by Davis Brand Capital on September 3, 2014 in strategic

“So,” the executive sponsor of the new growth effort said. “What do we do now?” It was the…

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Top Five Health Innovations of the Week

by Davis Brand Capital on August 27, 2014 in design

This week’s innovations include a virtual service that provides on-demand doctors appointments and a weight loss app that…

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The World’s Most Innovative Companies

by Davis Brand Capital on August 20, 2014 in strategic

The companies that top this ranking follow a consistent playbook. Find out how it works and why Marc Benioff…

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Wells Fargo Launches Accelerator To Promote Innovation In Financial Services

by Davis Brand Capital on August 20, 2014 in economic

Wells Fargo on Wednesday announced the launch of its first accelerator program, which will provide funding and mentorship to young…

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4 Reasons Why Exponential Technologies Are Taking Off

by Davis Brand Capital on August 14, 2014 in cultural

Every so often, a novel technology emerges that propels society forward. The 1974 release of the first personal…

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Origami Inspires Rise of Self-Folding Robot

by Davis Brand Capital on August 8, 2014 in design

An intricately cut sheet lies flat and motionless on a table. Then Samuel Felton, a graduate student at…

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Is Apple Losing its Creative Mojo?

by Davis Brand Capital on August 7, 2014 in design

We now have a date: September 9, the day that iPhone6 is expected to be launched. While there is…

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Why Is Innovation So Hard?

by Davis Brand Capital on August 5, 2014 in strategic

What business today does not want to be more innovative? In business parlance, “innovation” has reached a glorified…

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Patagonia Launches Ad To Talk Up How Good Its Weed Is

by Davis Brand Capital on August 5, 2014 in design

Surfers are known to be a weed-friendly bunch, but beyond hippie clothes made from hemp, few actually wear…

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3 Reasons Why Tesla Can Scale Where Others Have Failed

by Davis Brand Capital on July 28, 2014 in economic

Companies and industries scale rapidly all the time. What makes Tesla’s announcement so important is that it comes…

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This Week’s Apple Rumors, Ranked From Dumbest to Most Plausible

by Davis Brand Capital on July 25, 2014 in cultural

Each week, there are dozens of rumors, reports, and patent filings that hint at what’s coming out of…

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The Innovation Myth

by Davis Brand Capital on July 24, 2014 in cultural

In the twenty-first century, the crucial element of a more-perfect society is innovation. Or so think tanks, urban…

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Creating Growth Clusters: What Role for Local Government?

by Davis Brand Capital on July 23, 2014 in economic

Many governments in industrialized countries aim to encourage entrepreneurship and start-up activity to spur job creation and economic…

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Don’t Sell a Product, Sell a Whole New Way of Thinking

by Davis Brand Capital on July 18, 2014 in strategic

We all know the story. A team creates a groundbreaking new innovation only to see it mired in…

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CNET Top 5: Futuristic Google projects (Video)

by Davis Brand Capital on July 15, 2014 in strategic

The most far-out Google projects that will shape the future and change the way we live.

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The Seven Deadly Sins of Large Company Innovation

by Davis Brand Capital on July 14, 2014 in strategic

Commercializing innovations – creating net new businesses repeatedly and at scale – is the business challenge of our…

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Microsoft CEO Satya Nadella Vows to ‘Reinvent’ Productivity to Empower Everyone to Achieve More

by Davis Brand Capital on July 10, 2014 in strategic

Almost six months after he was named as Microsoft’s new CEO, Satya Nadella has issued “The day I…

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Innovation is Not an Unqualified Good

by Davis Brand Capital on July 10, 2014 in strategic

Innovation is the driver of long-term economic growth and a key ingredient for improvements in healthcare, safety, and…

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The Secret to Mobile Success is All About Innovative Ads

by Davis Brand Capital on July 9, 2014 in strategic

Anyone hoping to make a splash in mobile needs to pay special attention to their marketing tactics. That’s…

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Want to innovate? Become a “now-ist”

by Davis Brand Capital on July 8, 2014 in cultural

“Remember before the internet?” asks Joi Ito. “Remember when people used to try to predict the future?” In…

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Is ‘Marketing’ Ready for Digital Transformation?

by Teri A. Schindler on June 29, 2014 in strategic

Research explains how marketers and the CMO can become leaders in digital business transformation.

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Brands Unbound: Re-Imagining News for Marketers

by Davis Brand Capital on June 10, 2014 in davis-brand-brief

Unbound Edition began as an experiment. The consulting team at Davis Brand Capital wanted a better way to share…

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Why We Reacted So Strongly To The New York Times Innovation Report

by Davis Brand Capital on May 21, 2014 in cultural

The level of interest in advertising and media circles is no surprise given their industry prominence and investments…

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The Leaked New York Times Innovation Report

by Davis Brand Capital on May 15, 2014 in strategic

There are few things that can galvanize the news world’s attention like a change in leadership atop The…

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Amazon Lets You Add Products to Your Shopping Cart via Twitter

by Davis Brand Capital on May 5, 2014 in strategic

Amazon and Twitter on Monday introduced a feature that lets you add items to your Amazon shopping cart…

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6 Key Steps To Customer-Centric Modern Marketing

by Davis Brand Capital on May 5, 2014 in strategic

Becoming customer centric isn’t just a state of mind. It means learning new skills, so that you can…

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Meat Subscription Box brings farm fresh cuts to your table

by Davis Brand Capital on May 2, 2014 in strategic

AgLocal started out as a marketplace for farmers and Michelin star chefs from around the world to link…

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Coke Launches Socially Responsible Water Brand in China

by Davis Brand Capital on May 1, 2014 in strategic

Coca-Cola is launching a socially responsible bottled-water brand in China that will fund projects to bring clean drinking…

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Why You Have to Generate Your Own Data

by Davis Brand Capital on April 21, 2014 in uncategorized

Assembling and interpreting data is fine. Please do it. But it’s hard to make a purely analytical case…

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Capital One creates San Francisco lab to pursue financial innovation

by Davis Brand Capital on February 12, 2014 in design

Capital One Labs debuted Wednesday its new design studio in San Francisco, where it will focus on “re-imagining…

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How Adobe Solved The Biggest Problem In Digital Font Design

by Davis Brand Capital on February 5, 2014 in design

Back in the late 1970s, computer scientists working on the first laser printer discovered they had a problem:…

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13 Hilariously Absurd Inventions That Deserve to Be Real

by Davis Brand Capital on February 5, 2014 in design

Given the chance to redesign our world, there would probably be a few things we’d all like to…

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9 Essential Principles To Create, Lead, And Sustain

by Davis Brand Capital on January 28, 2014 in strategic

With the cascade of new technologies and social changes, we are constantly challenged to spark creativity, drive innovation,…

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9 Essential Principles To Create, Lead, And Sustain

by Davis Brand Capital on January 28, 2014 in strategic

With the cascade of new technologies and social changes, we are constantly challenged to spark creativity, drive innovation,…

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Hearst’s New Health Division Is a Departure from Magazines and TV

by Davis Brand Capital on January 27, 2014 in strategic

Hearst Corporation, whose holdings include Cosmopolitan magazine and a stake in ESPN, is continuing its push into healthcare…

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Say “No” to Innovation-in-General

by Davis Brand Capital on January 23, 2014 in uncategorized

“Innovation simply isn’t one thing. It’s a wide variety of things.” Says Maxwell Wessel “Build a shared language…

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General Mills Transforms Its Convenience & Foodservice Division

by Davis Brand Capital on January 17, 2014 in uncategorized

Over the past five years, General Mills has transformed its lesser-known $2-billion Convenience & Foodservice division, bringing more…

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Companies Frustrate Innovative Employees

by Davis Brand Capital on January 13, 2014 in uncategorized

It is not the strongest of the species that survives, nor the most intelligent that survives. It is…

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15 Tech Trends That Will Define 2014, Selected By Frog

by Davis Brand Capital on January 8, 2014 in uncategorized

Drones, driverless cars, and the digital dragon of china are just some of the things that will change…

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Why Curved Glass Will Change Gadget Design Forever

by Davis Brand Capital on January 7, 2014 in design

The smartphones in our hands, the tablets on our laps, the computers on our desks and the televisions…

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Don’t Abandon Innovation ‘” Simplify It

by Davis Brand Capital on January 6, 2014 in uncategorized

Since the financial crisis of 2008, most established firms have reduced costs, focused their resources, and become more…

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Meet 2013’s Innovation Agents

by Davis Brand Capital on December 20, 2013 in design

Paraplegics walking again? Yes. Artisanal pickles still spiking? Yep. Longtime couples finding the frisky? Amazingly, that’s true, too.…

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Print Ad for the Moto X Changes Colors When You Touch It

by Davis Brand Capital on December 19, 2013 in design

Who says there’s no innovation in print advertising? A print ad in the January issue of Wired will…

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The Most Dynamic Social Innovation Initiatives of 2013

by Davis Brand Capital on December 16, 2013 in strategic

One of my favorite parts about the holiday season is the opportunity to look back and reflect on…

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5 Innovative Trends in Women’s Economic Equality

by Davis Brand Capital on December 13, 2013 in uncategorized

Investing in women creates a multiplier effect for society ñ including better health and education outcomes, more resilient…

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The iWallet Is Coming

by Davis Brand Capital on December 9, 2013 in uncategorized

This week, Apple unveiled the first large-scale integration of iBeacon, a technology that, when coupled with their fingerprint…

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Stop Me Before I “Innovate” Again!

by Davis Brand Capital on December 6, 2013 in strategic

The Wall Street Journal is out with a funny (and brutally honest) takedown of a word that has…

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10 Innovations That Improved the World in 2013

by Davis Brand Capital on December 4, 2013 in design

Never before in history have new innovations unfolded so quickly, and that pace will only keep accelerating. But…

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Yea Or Nay To Innovation Labs? Forrester Weighs In

by Davis Brand Capital on December 4, 2013 in uncategorized

Innovation labs are growing in popularity. No wonder. These corporate woodsheds for technology innovation, strategy, and product development…

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The Millennial Marketing Mix: Community, Innovation and Values

by Davis Brand Capital on November 25, 2013 in strategic

Millennials want innovation, community and values. The brands that get all those things right will have customers for…

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Innovation: It’s Not The Idea, It’s What You Do With It

by Davis Brand Capital on November 22, 2013 in uncategorized

The pressure to innovate is greater than ever. The pressure to make numbers is greater than ever. The…

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A New Model for Innovation in Big Companies

by Davis Brand Capital on November 19, 2013 in uncategorized

It seems we’re all racing to get more entrepreneurial. Increasing creativity and innovation is not only on the…

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The Luck Factor in Great Decisions

by Davis Brand Capital on November 18, 2013 in economic

Bill Gates made a bad decision early in his career. In fact, if it weren’t for the fact…

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The Internet Of Everything: Where Technology And Innovation Meet To Make The World A Better Place

by Davis Brand Capital on November 14, 2013 in uncategorized

What will the future be like? As depicted in today’s popular movies and books, the future is either…

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MIT Invents A Shapeshifting Display You Can Reach Through And Touch

by Davis Brand Capital on November 13, 2013 in design

At the MIT Media Lab, the Tangible Media Group believes the future of computing is tactile. Unveiled today,…

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Here’s My Plan to Improve Our World ‘” And How You Can Help

by Davis Brand Capital on November 12, 2013 in uncategorized

“I believe that every life is valuable. That we can make things better. That innovation is the key…

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Google’s Chief Business Officer Says It’s Time to Invent What’s Next

by Davis Brand Capital on November 11, 2013 in uncategorized

The future is here. Now we need to invent what comes next. And it will take the collective…

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How Do You Create a Logo that Shouts ‘Innovation’?

by Davis Brand Capital on November 8, 2013 in design

How do you create a logo for a company that doesn’t do one thing, but lots of different…

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Why Your Innovation Contest Won’t Work

by Davis Brand Capital on November 7, 2013 in uncategorized

Innovation is the process of idea management ñ so, yes, you need great ideas to innovate, but that…

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The Winners Of Our 2013 Innovation By Design Awards

by Davis Brand Capital on October 3, 2013 in design

1,200 Submissions. 54 Finalists. 9 Winners. It all came down to one night.

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Why Conformists Are a Key to Successful Innovation

by Davis Brand Capital on October 2, 2013 in strategic

Creative people can be disruptive. Managers sometimes use negatives in describing them: hasty, absent-minded, argumentative, easily distracted, antisocial,…

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What’s Driving Demand For Infrastructure And Innovation?

by Davis Brand Capital on September 30, 2013 in strategic

Innovation is essential if the world is to serve more people with fewer resources.

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Can Internal Crowdfunding Help Companies Surface Their Best Ideas?

by Davis Brand Capital on September 30, 2013 in strategic

IBM has been experimenting with such “enterprise crowdfunding,” where the company gives its employees a small budget and…

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Why Large Companies Struggle With Business Model Innovation

by Davis Brand Capital on September 27, 2013 in strategic

Innovation success stories are all strikingly similar: a bright idea, supported by a zealot-innovator who sees it through.…

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Three Signs That You Should Kill an Innovative Idea

by Davis Brand Capital on September 24, 2013 in strategic

Whether you’re a digital start-up or an institutional entrepreneur, three simple heuristics offer an excellent way to determine…

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The One Thing VCs Could Do Immediately to Increase Returns

by Davis Brand Capital on September 13, 2013 in strategic

By venture capitalists’ individual actions, they are limiting growth and innovation. By their collective choices, they are risking…

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What The Heck Is Business Culture?

by Davis Brand Capital on September 13, 2013 in strategic

What does it mean? And how does culture actually cause innovation?

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How Startup Culture Is Killing Innovation

by Davis Brand Capital on September 11, 2013 in uncategorized

Far from being the measure of disgrace it once was, failure now seems to be a sort of…

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Think Global, Act Local: Four Ways Your Company Can Be Socially Responsible And Prosperous

by Davis Brand Capital on September 9, 2013 in strategic

If you could promote change and function in a socially responsible way without sacrificing revenue and innovation, wouldn’t…

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What’s the Point of Creativity?

by Davis Brand Capital on September 9, 2013 in design

Why would we want to be more creative? Why bother fostering the conditions for creativity? Why dim the…

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The Banks of Tomorrow: Think Google and Facebook

by Davis Brand Capital on August 22, 2013 in strategic

When you swipe your debit card at the grocery store, no one walks into a bank vault looking…

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The New Innovation Battlegrounds Are City Hall And The State House

by Davis Brand Capital on August 6, 2013 in uncategorized

In cities and states across the country, two forces are engaged in battles with major consequences for the…

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Flow State – Shots of Awe

by Davis Brand Capital on July 30, 2013 in uncategorized

Join Jason Silva every week as he freestyles his way into the complex systems of society, technology and…

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Innovation Isn’t an Idea Problem

by Davis Brand Capital on July 23, 2013 in strategic

It’s not an idea problem; it’s a recognition problem.

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Avoiding the Soft “Yes”

by Davis Brand Capital on July 17, 2013 in strategic

Being clear in intent, consistent in your explanations, and persistent in getting formal agreement can ensure that you…

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Avoid the Deadly Temptations that Derail Innovators

by Davis Brand Capital on July 11, 2013 in strategic

Any promising new initiative — a stand-alone business venture or an innovation in an established organization — hits…

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How to Become a Thought Leader

by Davis Brand Capital on July 9, 2013 in strategic

The term thought leader is the highest of compliments, and arguably the hardest moniker to achieve.

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This Is What Happens When You Give A Creative Community An Empty 14,000-Square-Foot Building

by Davis Brand Capital on June 19, 2013 in uncategorized

Freespace is a experiment in civic hacking, inspired in no small part by Burning Man. But it’s attracting…

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An Insider’s View of the Myths and Truths of the 3-D Printing ‘Phenomenon’

by Davis Brand Capital on May 28, 2013 in uncategorized

The 3rd power law of 3-D printing: Everything from cost and time to amount of material increases to…

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These Artists Are Mapping the Earth … With Facial Recognition Software

by Davis Brand Capital on May 22, 2013 in design

The faces of the planet, as seen from space

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Welcome to the Programmable World

by Davis Brand Capital on May 14, 2013 in uncategorized

In our houses, cars, and factories, we’re surrounded by tiny, intelligent devices that capture data about how we…

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Back To The Future: Why Retro-Innovation Is The Next Big Thing

by Davis Brand Capital on May 7, 2013 in uncategorized

How Do You Make The Customer Experience Full Of Longing? Create Exclusivity And Make Your Product Feel Ephemeral.

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Davis Names Top 25 Brand Leaders for 2012

by Davis Brand Capital on May 7, 2013 in strategic

Top-performing Brand Managers Beat Both Dow and S&P 500 in 2012Apple Again Takes #1 Spot on List Dominated…

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5 Things Never Heard at the Most Innovative Companies

by Davis Brand Capital on April 30, 2013 in uncategorized

A great brand name no longer protects you from losing your edge.

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Self-Assembling Furniture That Could Make Ikea Obsolete

by Davis Brand Capital on April 25, 2013 in design

I want you to imagine a scene. You come home with a bundle of squished white fabric. You…

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How Reframing A Problem Unlocks Innovation

by Davis Brand Capital on April 19, 2013 in strategic

Mastering the ability to reframe problems is an important tool for increasing your imagination because it unlocks a…

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The 4 Ideas That Melinda Gates Thinks Are Changing The World

by Davis Brand Capital on April 5, 2013 in strategic

From mobile banking to contraception, this is what she thinks is going to drive the next wave of…

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Enterprise-Class 3D Printers To Drop Under $2,000 By 2016, Says Report

by Davis Brand Capital on March 29, 2013 in design

3D printing is still in its infancy. But, to use an overused phrase, it is the future. From…

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The Digital Mindset: The Future Of Finance

by Davis Brand Capital on March 28, 2013 in strategic

To be competitive, financial services providers must look to embrace new technologies and find innovative ways to cater…

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Apple Patents iPhone With Wraparound Display, Including Designs That Plug Together Voltron-Style

by Davis Brand Capital on March 28, 2013 in design

The patent describes designs that could have a seamless, continuous surface resembling the fourth generation iPod nano, as…

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Scientists Create Ultra-Thin Invisibility Cloak

by Davis Brand Capital on March 26, 2013 in design

The invisibility cloak has long been an idea present mostly in comic books and sci-fi novels — remember…

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Study Reveals the Workforce Is Not Innovative Enough

by Davis Brand Capital on March 18, 2013 in strategic

According to an online quiz created by my organization that has been taken by more than 500,000 people…

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The electronic tattoo that can monitor patient symptoms remotely

by Davis Brand Capital on March 15, 2013 in design

Repeat trips to the doctor could become a thing of the past thanks to a new technology that…

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5 Trends That Will Drive The Future Of Technology

by Davis Brand Capital on March 12, 2013 in strategic

The future of technology is, ironically, all too human.

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5 Trends That Will Drive The Future Of Technology

by Davis Brand Capital on March 12, 2013 in strategic

The future of technology is, ironically, all too human.

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Innovation Ecosystems

by Davis Brand Capital on March 8, 2013 in strategic

In today’s world of changing business models, mass entrepreneurs, and a growing “maker economy,” we find a hotbed…

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Inside Facebook’s Internal Innovation Culture

by Davis Brand Capital on March 7, 2013 in strategic

Business news headlines featuring social-networking giant Facebook change almost as often and as dramatically as a teenager updates…

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The Memex in Your Pocket

by Davis Brand Capital on March 7, 2013 in design

The idea that we could invent tools that change our cognitive abilities might sound outlandish, but it’s actually…

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Samsung To Continue Its Innovation Push With Head Tracking Auto-Scroll On The GSIV

by Davis Brand Capital on March 6, 2013 in design

Auto-tracking is the next frontier in user interaction. Intelligent eye-tracking would result in a revolutionary paradigm shift.

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Why The Human Body Will Be The Next Computer Interface

by Davis Brand Capital on March 5, 2013 in design

Fjord charts the major innovations of the past, and predicts a future of totally intuitive “micro gestures and…

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The Truth Behind “Secret” Innovation At Nike, Apple, Google X

by Davis Brand Capital on March 5, 2013 in strategic

This sense of secrecy extends to the highest levels of the organization.

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Battery Stretches to Three Times Its Size

by Davis Brand Capital on March 5, 2013 in design

Flexible, stretchable electronic devices will help monitor athletes on the field, take medical monitoring away from the hospital…

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How Serious Play Leads To Breakthrough Innovation

by Davis Brand Capital on March 4, 2013 in uncategorized

Building a space away from normal activity, where people trust each other and agree to behave by a…

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No Hot SXSW App This Year? Here’s Why

by Davis Brand Capital on February 28, 2013 in strategic

Are we jaded? Is SXSW too crowded to anyone to stand out?

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Our Dated Immigration Policies Could Torpedo the Tech Economy

by Davis Brand Capital on February 25, 2013 in uncategorized

For the time being, America remains the destination of choice in the global economy. But talented individuals can…

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Social pollution masks? Winning wearable tech ideas

by Davis Brand Capital on February 21, 2013 in design

Frog Design asked designers to invent wearable tech concepts, with results ranging from interactive tree displays to a…

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The Hidden Barriers to Innovation

by Davis Brand Capital on February 20, 2013 in strategic

Research by IESE professors Carlos Garcia Pont and Paulo Rocha e Oliveira helps you spot if your company…

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Want Google Glass? Tell Google How You’ll Use it

by Davis Brand Capital on February 20, 2013 in strategic

On Wednesday, the search giant launched an application contest to let regular people from all walks of life…

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Steve Blank on Why Big Companies Can’t Innovate

by Davis Brand Capital on February 19, 2013 in uncategorized

What’s striking about Fast Company’s 2013 list of the world’s 50 most innovative companies is the relative absence…

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Bill Gates: Microsoft is Not Doing Enough to Innovate

by Davis Brand Capital on February 19, 2013 in strategic

Microsoft’s co-founder and current chairman Bill Gates praised the company’s investments in Windows 8 and Bing, but said…

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What’s Your 4G Marketing Plan – Interruption or Disruption?

by Davis Brand Capital on February 15, 2013 in strategic

All agencies think innovation = digital. As a result, we’re not seeing genuine innovation; instead we’re seeing more…

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Dealers Must Adapt To Mobile Millennials

by Davis Brand Capital on February 15, 2013 in strategic

Unfortunately, a lot of dealerships subscribe to the old-school philosophy: if research starts online, consideration and choice still…

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A Unique Approach to Marketing Coca-Cola in Hong Kong

by Davis Brand Capital on February 14, 2013 in strategic

Coca-Cola China’s TV ad for the Hong Kong market invited viewers to use their smartphones to “chok” bottle…

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Advertising Growth Shows That for Many, Tablets Are the PC

by Davis Brand Capital on February 14, 2013 in uncategorized

By the end 2013 tablets will account for 20 percent of Google’s paid search ad clicks in the…

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Barnes & Noble Nook business to sink deeper this year

by Davis Brand Capital on February 14, 2013 in strategic

Barnes & Noble has been looking to its Nook business to generate greater demand in the face of…

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Your Innovation Problem Is Really a Leadership Problem

by Davis Brand Capital on February 13, 2013 in strategic

Large companies like IBM, Syngenta, Procter & Gamble, 3M, and Unilever show that innovation can be a repeatable…

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Nike CEO Mark Parker On His Company’s Digital Future: Body-Controlled Music, Color-Coded Heart Rates

by Davis Brand Capital on February 13, 2013 in uncategorized

“Nike has broken out of apparel and into tech, data, and services, which is so hard for any…

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Is Your Content Authentic? Three Ways To Keep It Real

by Davis Brand Capital on February 13, 2013 in strategic

Content marketing is a hot topic among CMOs, and I see it as one of the primary factors…

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Art museum app enables patrons to follow visitor-created tours

by Davis Brand Capital on February 12, 2013 in strategic

Hoping to give visitors their own platform for curation, the Cleveland Museum of Art has launched its Artlens…

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Samsung’s Open Innovation Center aims at startup innovation

by Davis Brand Capital on February 12, 2013 in strategic

Samsung yesterday announced the launch of a new Open Innovation Center in Silicon Valley that aims at connecting…

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We’re Marketers, Not Soldiers: How Combative Competition Is Killing Creativity

by Davis Brand Capital on February 11, 2013 in strategic

Is it not ironic that we call customers “targets” and seek to engineer their empathy in “war rooms?”…

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Hearst Is Revamping All Of Its Online Magazines With A Responsive, Personalized Design

by Davis Brand Capital on February 11, 2013 in strategic

Over the next few months, all of Hearst Digital Media’s titles are getting a new look. The new…

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Online Mag Wages War on Modern Culture

by Davis Brand Capital on February 8, 2013 in strategic

With nothing more than carefully selected images and a few poignant words the mysterious man known as Steve…

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From Zappos: 4 Simple Hacks To Foster Office Collaboration

by Davis Brand Capital on February 8, 2013 in strategic

Zappos founder Tony Hsieh has added three Cs: collision, community, and co-learning. Hsieh’s big bet is that exposing…

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The 3 Keys to Agile Content Development

by Davis Brand Capital on February 7, 2013 in strategic

Any effective approach to content has to put the consumer at the center and must be able to…

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The 3 Ways Innovation Is Changing (And How To Adapt Fast)

by Davis Brand Capital on February 7, 2013 in strategic

I think there are 3 key shifts going on and each requires a different response from innovation leaders…

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How The Social Sector Can Better Use Data

by Davis Brand Capital on February 6, 2013 in strategic

While for-profit companies and governments are able to engage in “building a smarter planet” with the likes of…

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Influencer Marketing: How Your Business Can Benefit From Popchips’ Secret Recipe

by Davis Brand Capital on February 6, 2013 in strategic

Belling says influencer marketing was critical from day one, when popchips was just a little indie brand that…

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The New York Times invites media startups to work from its headquarters

by Davis Brand Capital on February 6, 2013 in uncategorized

The New York Times is opening up its office space and expertise to media startups through timeSpace. The…

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Don’t Let Strategy Become Planning

by Davis Brand Capital on February 5, 2013 in strategic

Strategy is not planning — it is the making of an integrated set of choices that collectively position…

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College Branding: The Tipping Point

by Davis Brand Capital on February 5, 2013 in strategic

Somehow, almost all of these institutions have continued to attract enough students to stay in business year after…

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Watch as Vine becomes the next great news-gathering tool

by Davis Brand Capital on February 5, 2013 in strategic

Although few are talking about it, the new video app could be a perfect tool for citizen journalists,…

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Where Brands Go to be Born Again

by Davis Brand Capital on February 4, 2013 in strategic

In this “postdigital” era, brands must confront “a new normal and a new basis of competition, with digitalization…

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The Future of Talent is In Clusters

by Davis Brand Capital on February 1, 2013 in strategic

Clusters are a radical alternative to our traditional notion of teams. They are formed outside a company context,…

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Food: The Next Frontier For The Sharing Economy?

by Davis Brand Capital on February 1, 2013 in strategic

Between the refrigerator and the garbage disposal, the consumer-side food surplus could be an opportunity for the new…

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The New BlackBerry Brand (Please Don’t Ask “Who’s That?”)

by Davis Brand Capital on January 31, 2013 in uncategorized

The long delayed release is critical to BlackBerry’s attempt to re-enter the marketplace. Once the darling of company-issued…

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Measuring the Distance Between a Brand Promise and a Brand Experience

by Davis Brand Capital on January 30, 2013 in strategic

How often do you come face-to-face with a hotel employee, fast food entrée, or piece of technology and…

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The Secret Sauce Gesture Behind Vine And Snapchat

by Davis Brand Capital on January 30, 2013 in strategic

Vine and Snapchat both use the simplest of interactions–holding your finger anywhere on the screen (which I’ll call…

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Five Ways to Adapt Your Media For a Post-PC World

by Davis Brand Capital on January 30, 2013 in strategic

With media consumption shifting to mobile platforms in an increasingly fragmented environment, media companies face the uncomfortable prospect…

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How the Usually Dry Annual Report Has Become Brands’ Secret Marketing Weapon

by Davis Brand Capital on January 28, 2013 in uncategorized

Design judges at the 2012 Cannes International Festival of Creativity had a “Cocoon” moment. They ran in and…

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Magazines Cross the Digital Divide

by Davis Brand Capital on January 28, 2013 in strategic

Buffeted by declining advertising, which accounted for about 75% of their revenue historically, magazines are turning to tablet…

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A Craft Chemist Making Over Big Beer

by Davis Brand Capital on January 28, 2013 in strategic

As brewmaster at Anheuser-Busch InBev’s ABI.BT +0.44% pilot brewery in St. Louis, the 29-year-old chemical engineer experiments with…

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Why ‘The Guardian’ Is Forgoing Paywalls ‘” For Now

by Davis Brand Capital on January 21, 2013 in uncategorized

Following The New York Times’ recent success, online paywalls (particularly the metered-access kind) have been popping up on…

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The Future of Commerce Starts With a Tap

by Davis Brand Capital on January 16, 2013 in strategic

So what’s NFC? It technically stands for Near Field Communications, and it enables mobile devices like smartphones to…

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Don’t Struggle With Big Data

by Davis Brand Capital on January 14, 2013 in strategic

Marketers are blessed to have so much insight into their customers’ behavior and interests, and the volume of…

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Nissan Launches “Brand Smell” at 2012 Detroit Auto Show

by Davis Brand Capital on January 10, 2013 in uncategorized

Nissan will dabble in automotive aromatherapy at the 2013 Detroit Auto Show, launching a “brand smell” that it…

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Rise, An Alarm Clock App With A Slick Gestural UI

by Davis Brand Capital on January 10, 2013 in uncategorized

Most gestural UIs still feel like little puzzles to solve instead of an easier way of interacting with…

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Amazon’s New Deal: Buy a CD and Get the Digital Album for Free

by Davis Brand Capital on January 10, 2013 in strategic

Amazon is announcing “AutoRip,” a new service that will give anyone who has ever purchased a CD on…

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Focus Groups Are Dangerous. Know When To Use Them

by Davis Brand Capital on January 9, 2013 in strategic

While it’s unlikely that focus groups can create an innovative idea, they can help evolve one–fine-tuning how it…

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The Marketing Backstory Of How Intel Became A Household Name

by Davis Brand Capital on January 8, 2013 in strategic

Millions of otherwise tech-illiterate consumers came to know Intel through its “Intel Inside” campaign, which at the time…

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Trade Shows – From One-Time Events To Year-Round Engagement

by Davis Brand Capital on January 8, 2013 in strategic

Even in the internet age, events are big, and important, business. The Aberdeen Group finds that 9 percent…

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Disney to make standing in line ‘” and cash ‘” passe

by Davis Brand Capital on January 7, 2013 in strategic

Imagine Walt Disney World with no entry turnstiles. Cash? Passe. Visitors would wear rubber bracelets encoded with credit…

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Companies Still Lack Content Marketing Skills

by Davis Brand Capital on December 19, 2012 in strategic

Regardless of industry, finding and sourcing relevant content and internal resource constraints were the top two roadblocks to…

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Disney Raises Bar On Customer Experience With New Fantasy Land

by Davis Brand Capital on December 18, 2012 in uncategorized

With New Fantasyland, we seized the opportunity to bring to life some new classic stories — Beauty and…

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For Publishers, Social Media Still Stingy on Monetization

by Davis Brand Capital on December 17, 2012 in strategic

Many publishers are finding clever ways to use social media to expand the reach of their ad programs…

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Content Is Great, But How Is Your Website’s Navigation?

by Davis Brand Capital on December 17, 2012 in strategic

Content is all the rage these days, but it falls flat if you don’t consider one of the…

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3 Ideas For Cultivating Creativity At Work

by Davis Brand Capital on December 13, 2012 in strategic

Associational thinking takes unrelated ideas and restructures them in novel ways. It’s responsible for innovations from the theory…

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Why The Brand Content Trend Is One Marketers Can’t Bypass

by Davis Brand Capital on December 12, 2012 in strategic

Lots of companies have committed, recasting stories through platforms that look more like digital magazines than traditional websites,…

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Lacoste Imagines The Polo of the Future [Video]

by Davis Brand Capital on December 12, 2012 in uncategorized

What can we expect from Lacoste, the traditionally ’preppy’ brand that arguably hit its stride in the 1980s?

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Ownshelf Helps Readers Share Their Digital Libraries With Friends

by Davis Brand Capital on December 12, 2012 in strategic

Rick Marazzani believes readers should be able to share and discover e-books through their friends’ personal libraries just…

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The Big McThink! How TED Became a Consumer Franchise

by Davis Brand Capital on December 10, 2012 in strategic

By putting its talks online in 2006, what was previously a members-only affair—an annual Davos-like conclave of wealthy…

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Washington Post Plans a Paywall

by Davis Brand Capital on December 10, 2012 in strategic

Most other newspapers in the country, including the New York Times and Gannett Co.’s local papers, have introduced…

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Purpose: How Truly Great Leaders Measure Their Companies

by Davis Brand Capital on December 10, 2012 in strategic

A larger purpose isn’t just good karma. Leaders who instill their company with a greater mission have more…

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Video-Hungry Newspapers Let Outsider Play Editor

by Davis Brand Capital on December 6, 2012 in strategic

NDN has grown because online publishers can’t get enough video content (and the ad dollars that come with…

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Kicking The Can: Campbell’s CEO Bets On Soup-In-A-Bag For 20-Somethings

by Davis Brand Capital on December 6, 2012 in uncategorized

Campbell’s soup held a special place on the American dinner table for the better part of the 20th…

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CMOs: Here’s How To Stay Relevant In 2013

by Davis Brand Capital on December 6, 2012 in uncategorized

Many CMOs seem to be struggling to gain alignment and to build consensus across their lines of business…

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How The Walmart Foundation Innovates Corporate Giving For A Bigger Impact

by Davis Brand Capital on December 4, 2012 in strategic

Sylvia Mathews Burwell, president of the Walmart Foundation, talks about making an impact both globally and locally, and…

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Soundcloud Revamps Site, Announces New Numbers

by Davis Brand Capital on December 4, 2012 in strategic

They’ve hit a market ’reach’ of 180 million users a month across mobile and web platforms and re-vamped…

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Cadbury’s Willy Wonka invention – chocolate that doesn’t melt!

by Davis Brand Capital on December 3, 2012 in strategic

It is a revolutionary breakthrough worthy of Willy Wonka ñ Cadbury has found a way to make chocolate…

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A Holistic Approach To Creativity

by Davis Brand Capital on November 28, 2012 in uncategorized

As one of the world’s leading manufacturers of baby gear and preschool toys, Fisher-Price believes that traditional branding…

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5 Big Brands Confirm That Content Marketing Is The Key To Your Consumer

by Davis Brand Capital on November 27, 2012 in strategic

2012 has been the year of growth for content marketing. Brands have begun to embrace the discipline as…

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Old Media, New Tricks

by Davis Brand Capital on November 27, 2012 in strategic

With the newsroom housed 24 floors below, the seven-year-old R&D Lab acts as a tech startup of sorts…

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Chipotle Leaps Forward With ‘Back to the Start’

by Davis Brand Capital on November 26, 2012 in strategic

For a few years now, Chipotle has regarded traditional marketing as largely irrelevant for its needs. But the…

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Digital Strategy Does Not Equal IT Strategy

by Davis Brand Capital on November 19, 2012 in strategic

Everyone thinks they have a digital strategy these days. But while your company may have a business or…

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Social TV Is Getting Down to Business

by Davis Brand Capital on November 19, 2012 in uncategorized

Forget about the clicks and check-ins so commonly associated with what many marketers call the “second screen” experience,…

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Starbucks Just Acquired A Huge Tea Company

by Davis Brand Capital on November 16, 2012 in strategic

“We believe the tea category is ripe for reinvention and rapid growth. The Teavana acquisition now positions us…

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