Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.



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Google

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Google and Apple: the High-Tech Hippies of Silicon Valley

by Davis Brand Capital on March 30, 2016 in cultural

For all the talk of “disruption” coming out of Silicon Valley, one thing that has tended to remain…

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Alphabet Passes Apple as World’s Most Valuable Public Company

by Davis Brand Capital on February 3, 2016 in economic

The title of the world’s most valuable public company now goes to: Alphabet Inc. With an after-hours pop,…

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Google Paid Apple $1 Billion to Keep Search Bar on iPhone

by Davis Brand Capital on January 22, 2016 in economic

Google Inc. is paying Apple Inc. a hefty fee to keep its search bar on the iPhone. Apple…

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Google X Has a New Logo and Name

by Davis Brand Capital on January 18, 2016 in design

Alphabet has renamed its secretive, futuristic lab and given it a new logo. The company is now called…

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Five Things To Look For From Google’s Q3 Earnings Report

by Davis Brand Capital on October 21, 2015 in economic

Tomorrow, Google will report its third-quarter earnings, the first since the Internet giant’s August announcement that it was…

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Reddit’s First Branded Videos Will Feature Google and Lean on Subredditors’ Creative Input

by Davis Brand Capital on October 15, 2015 in design

Nobody knows Reddit better than its passionate group of users, so the website is leaning on its tight-knit…

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The Pitfalls of Using Google Ngram to Study Language

by Davis Brand Capital on October 12, 2015 in cultural

Five years ago, Google unveiled a shiny new toy for nerds. The Google Ngram Viewer is seductively simple: Type…

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Google and Amazon are Eating the Digital Book Subscription Market Whole

by Davis Brand Capital on September 22, 2015 in economic

It’s time for the next, and perhaps final, chapter of the market for e-book subscriptions. Oyster, the startup…

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Marketing to Sports Fans Online, With Help from Google and Social Networks

by Davis Brand Capital on September 8, 2015 in strategic

When the National Football League season begins on Thursday, Google will not be merely sitting on the sidelines. Seeking…

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Note to Critics – A Logo is Not a Brand

by Davis Brand Capital on September 4, 2015 in strategic

Another day, another new logo. Google and Verizon in the same week. Imagine! The news provided endless opportunities…

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Why You Hate Google’s New Logo

by Davis Brand Capital on September 4, 2015 in design

At the Forty-second Street F station, in Manhattan, in a mosaic of a stone wall dripping with overgrown…

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Google Has a New Logo

by Davis Brand Capital on September 1, 2015 in design

Google is introducing a new logo today. Just a month after unveiling a major restructuring of the company, Google…

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Hacking Google Earth to Create Stunning Mountain Shots

by Davis Brand Capital on August 31, 2015 in design

Meike Nixdorf’s stunning mountainscapes landscapes look like vintage postcards. But she made them with the latest technology: Google…

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A New Company Called Alphabet Now Owns Google

by Davis Brand Capital on August 11, 2015 in strategic

Google has reorganized itself into multiple companies, separating its core Internet business from several of its most ambitious projects…

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The Advertising Community is Seriously Annoyed About a Move Google Just Made

by Davis Brand Capital on August 7, 2015 in economic

Google confirmed on Thursday a Wall Street Journal story which broke the news that it is restricting marketers from buying YouTube…

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Google Threw In the Towel On Google+ But Its Social Problems Aren’t Going Away

by Davis Brand Capital on July 29, 2015 in economic

On Monday, Google admitted the defeat of one of the original ambitions for its 4-year-old Google+ social network when it announced a…

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Building a YouTube Content Strategy: Lessons From Google BrandLab

by Davis Brand Capital on July 29, 2015 in strategic

As the Director of the Google BrandLab, where we help marketers think digital-first, there are three words that…

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Learning from Google’s digital culture

by Davis Brand Capital on July 13, 2015 in cultural

For traditional companies, making the transition to thinking and acting digitally is easier said than done. Yet digital…

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Google Turns Self-Drivers into Rolling Art

by Davis Brand Capital on June 30, 2015 in design

Think you have an artistic streak? Have an image in mind that might represent the car of the…

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Smartphone Consumers Search on Google, Shop on Amazon

by Davis Brand Capital on June 30, 2015 in economic

Smartphone shoppers look to Google for information but when it comes to making a purchase, the road starts…

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TV Wars: Inside Roku’s Plan to Beat Apple, Amazon, and Google

by Davis Brand Capital on June 23, 2015 in cultural

With Roku CEO Anthony Wood on the phone, I barely had to ask a question before he launched…

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Google Wants to Get in Your Levi’s

by Davis Brand Capital on June 4, 2015 in cultural

Your future pair of denim jeans just got a hell of a lot more stylish, if you choose…

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How Google Finally Got Design

by Davis Brand Capital on June 2, 2015 in design

It would have been crazy to say just a few years ago. But today, Google produces better-designed software…

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Google looks to correct its past mistakes at I/O conference

by Davis Brand Capital on May 28, 2015 in economic

Google’s I/O conference for developers starts today, and it highlights how much difference two years make. When Larry…

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The World’s Most Reputable Companies In 2015

by Davis Brand Capital on April 21, 2015 in strategic

When the news broke last week that the European Union was officially charging Google with cheating consumers and competitors by…

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From Big Data to Big Bets on Food Science

by Davis Brand Capital on April 21, 2015 in strategic

Modern data science started at places like Google, Amazon, LinkedIn, and Facebook. Yes, mathematicians have practiced statistical analysis since…

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Google Now Lets You Export Your Search History

by Davis Brand Capital on April 20, 2015 in strategic

Google now lets anyone export their web search history. While the Internet giant already let you view your search history,…

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With “One,” AOL Promises It Can Help Manage Every Dollar a Brand Spends

by Davis Brand Capital on April 14, 2015 in strategic

AOL has bigger plans than just challenging Google and Facebook in the race to rule advertising technology. The company on Tuesday…

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Outside Voices: Why Mobile Advertising May Be All About Micro-Targeting Moments

by Davis Brand Capital on April 8, 2015 in strategic

Our industry prides itself on attention to detail – scrutinizing even the little things that matter. Unfortunately, we…

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LGBT Advertising: How Brands Are Taking a Stance on Issues

by Davis Brand Capital on April 3, 2015 in cultural

Marketing entails more than reaching the right consumer with the right message at the right time. New data…

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Google is Making a Luxury Watch With Tag Heuer and Intel

by Davis Brand Capital on March 19, 2015 in strategic

TO WELCOME THE giant crowd at Baselworld, Rolex, Patek Philippe, Breitling, Hubot, and just about every other high-end…

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Google Revamps How It Vets New Apps

by Davis Brand Capital on March 18, 2015 in strategic

Google Inc.’s Play store on Android phones has been considered a Wild West version of Apple Inc.’s App…

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Google Makes Push for YouTube Branded Content With New Video Series

by Davis Brand Capital on March 16, 2015 in strategic

Google is marketing the power of branded content on its YouTube video platform with its own video series.…

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Google Now Elevates Company Press Releases in ‘News’ Search Results

by Davis Brand Capital on March 12, 2015 in strategic

We’ve all been there — the latest scandal emerges from the murky waters of corporate shenanigans, be it…

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Google Opens its First Branded Shop in London

by Davis Brand Capital on March 11, 2015 in strategic

Google has opened its first branded store called The Google Shop, at Currys PC World in London. The…

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Google, Wal-Mart Part Ways Over Local Shopping Ads

by Davis Brand Capital on March 5, 2015 in strategic

The relationship between Google Inc., the world’s largest Internet search provider, and Wal-Mart Stores Inc., the biggest retailer,…

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Here’s Everything You Need to Know About Mobile Payments

by Davis Brand Capital on March 5, 2015 in economic

During this week’s Mobile World Congress in Spain, Google announced it is getting into mobile payments with a…

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Auto Makers Gear Up to Take On the Challenge From Google and Apple

by Davis Brand Capital on March 4, 2015 in strategic

For those wondering whether old-school auto makers are up to the threat posed by emerging competitors Google Inc.…

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Google Confirms it Wants to Be a Wireless Carrier

by Davis Brand Capital on March 2, 2015 in strategic

Following nearly a year of rumors, Google confirmed on Monday that it plans to offer talk and data…

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Google Reverses Ban on Explicit Material on Blogger

by Davis Brand Capital on February 27, 2015 in cultural

Google is serious when it says that “from time to time, we may change our content policies.” Just…

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Google Exec: Marketing Today Means Understanding Customers’ Path to Purchase

by Davis Brand Capital on February 24, 2015 in cultural

When someone buys something online today, it’s not easy to figure out how they ended up making their…

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To Revive Wallet, Google Tries to Wrangle Unruly Partners

by Davis Brand Capital on February 20, 2015 in economic

Google Inc. is reaching for its Wallet to keep pace with Apple Pay, but differences in the two…

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What the Twitter-Google Partnership Means for Brands

by Davis Brand Capital on February 18, 2015 in strategic

Recently, Google and Twitter confirmed their plans to once again integrate tweets in Google search pages as real-time…

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Google Capital Sets Sights on India

by Davis Brand Capital on February 18, 2015 in economic

More evidence of global investors’ growing interest in India’s startups: Google’s new investment arm is setting up shop…

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Facebook Patents Clever Way To Advertise Just To Important People

by Davis Brand Capital on February 17, 2015 in strategic

Convince experts and influencers to like something, and everyone will follow their lead. The question is how to…

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How 1,000 Plans, a Greenhouse Bubble, and Stella McCartney Could Change the Way We Work

by Davis Brand Capital on February 11, 2015 in design

Rohan Silva is on a mission to change the way we work. But Silva isn’t an architect, a…

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How Google Breaks Through

by Davis Brand Capital on February 10, 2015 in strategic

Lorraine Twohill, Google’s senior vice president of global marketing, describes what has and hasn’t changed for marketers trying…

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Battle of the Brand Leaders

by Davis Brand Capital on February 6, 2015 in davis-brand-brief

This month, we explore how the best managers in the world navigate the strategic, economic, cultural and creative…

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Twitter and Google Said to Reach Deal on Search

by Davis Brand Capital on February 5, 2015 in strategic

Twitter is expected on Thursday to announce a new partnership with Google, clearing the way for tweets on…

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As Google and Uber Eye Driverless Taxis, Who’s Not in the Driver’s Seat?

by Davis Brand Capital on February 5, 2015 in strategic

There is a lot of talk about the latest Google vs. Uber self-driving taxi news, and it’s exciting…

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New World Order: Google Is Now Spending More Than Intel

by Davis Brand Capital on February 4, 2015 in economic

It wasn’t so long ago that Warren Buffet painted Google as a wonderfully lucky company that could make…

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Google is Bringing Superfast Internet to Four Cities.

by Davis Brand Capital on January 29, 2015 in economic

Google is escalating its fight with conventional broadband internet providers, announcing plans this week to expand its super-fast…

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Google Shopping Ads Score Big With Retailers

by Davis Brand Capital on January 27, 2015 in economic

Google’s shopping ads, once derided as an example of Google turning evil, saw huge growth in the fourth…

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Google Joins Apple, Others Cutting Off Crimea

by Davis Brand Capital on January 23, 2015 in cultural

Yet more developments around how U.S. sanctions on Crimea, in retaliation against Russia’s annexation by Russia, are being…

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SpaceX Lands $1 Billion From Google and Fidelity

by Davis Brand Capital on January 21, 2015 in economic

Elon Musk’s private space exploration company SpaceX announced today that it just raised $1 billion in funding from…

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Google Says Drones, Balloons Could Use New Spectrum for Internet Access

by Davis Brand Capital on January 21, 2015 in economic

As federal regulators consider opening new radio frequencies to wireless services, Google is already eyeing the frequencies to…

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Google Is in Talks to Buy Mobile-Payments Service Softcard

by Davis Brand Capital on January 19, 2015 in strategic

Google is in talks to acquire mobile-payments company Softcard in a deal that would pair the Internet giant…

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Glass to exit Google X, report to Nest’s Tony Fadell

by Davis Brand Capital on January 16, 2015 in strategic

Nest co-founder and CEO Tony Fadell is adding to his responsibilities Google Glass, which Thursday is exiting the…

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Google Sees Self-Driving Car on Road Within Five Years

by Davis Brand Capital on January 15, 2015 in economic

Google Inc. threw the auto industry another curve ball Wednesday, saying its autonomous cars should be on public…

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Google Knowledge Graph Now Showing Social Profiles For Brands

by Davis Brand Capital on January 15, 2015 in strategic

In November, Google began adding links to other social networks, outside of just Google+, within the knowledge graph…

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Google Adds Safety and Security Tips to its Beautifully Designed Help Page

by Davis Brand Capital on January 9, 2015 in design

From a company so famously blasé about design that its logo was created by its founder messing around…

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Google to Tell Brands When Their Video Ads Are Actually Seen

by Davis Brand Capital on January 7, 2015 in design

Google is getting more transparent with advertisers about whether consumers are actually watching their online video ads. Google…

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Google Received 345M ‘Pirate’ Link Removal Requests in 2014

by Davis Brand Capital on January 5, 2015 in economic

Copyright owners asked Google to take down more than 345 million links from its search results last year,…

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5 Things You Don’t Need to Know But Might Want To and What We Were Outraged About in 2014

by Davis Brand Capital on December 24, 2014 in strategic

Anheuser-Busch just missed earning a spot of Davis Brand Capital’s annual ranking of the Top 25 brand leaders,…

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Davis Names Top-25 Brand Leaders for 2014

by Davis Brand Capital on December 22, 2014 in strategic

Davis Brand Capital today released the 2014 Davis Brand Capital 25 ranking, which evaluates overall brand performance. It…

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A Year in Search 2014: Highlights for Marketers

by Davis Brand Capital on December 19, 2014 in strategic

We conduct searches in every moment of our lives—to understand world events, to discover new products, to settle…

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These Were The Top 10 Most Popular Searches On Google In 2014

by Davis Brand Capital on December 16, 2014 in cultural

Each year, Google releases a list of the topics we’ve collectively searched for the most over the past…

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Google Designers Turned Their Inside Jokes Into Easter Eggs

by Davis Brand Capital on December 16, 2014 in design

Last week, I discovered a little fellow who likes to cheerfully block the very bottom of my Google…

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Google News Redesign Concept for Objective Reading

by Davis Brand Capital on December 4, 2014 in design

A conceptual redesign of the Google News interface has potential to change how you interact with current events…

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Amazon’s New Cloud Prices Show That Google Is Now a Threat

by Davis Brand Capital on December 4, 2014 in economic

Amazon just changed the way that it charges for some of its cloud computing services. This barely qualified…

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56% of Digital Ads Served Are Never Seen, Says Google

by Davis Brand Capital on December 3, 2014 in economic

An incredible 56.1% of ads on the internet are not seen by humans, according to new research released…

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Google Opens Up Santa Tracker With New Games, Android Wear Support

by Davis Brand Capital on December 2, 2014 in design

Google is beginning its annual countdown to Christmas with its latest Santa Tracker website. Tracking Santa’s route won’t…

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Google to Help Publishers Make Money by Blocking Ads

by Davis Brand Capital on November 21, 2014 in economic

Google, the biggest seller of online ads, has created a way for publishers to make money without ads.…

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Google Looks to Get Back Into China

by Davis Brand Capital on November 21, 2014 in strategic

Google Inc. is considering bringing a version of its Play mobile-app store to China, a tentative but important…

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As ‘Unboxing’ Explodes on YouTube, Brands Look to Ride the Wave

by Davis Brand Capital on November 20, 2014 in cultural

Unboxing is a huge and growing phenomenon, and this year Google is selling advertisers on being a part…

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Take Note, Facebook: How Colleges Are Training Designers To Treat Users Like More Than Lab Rats

by Davis Brand Capital on November 10, 2014 in design

Students at MIT, Stanford, and elsewhere are learning to build technology products with user well-being in mind. Facebook…

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Concept of Identity is Shifting

by Davis Brand Capital on November 10, 2014 in cultural

In tech, the concept if identity is defined by the ability to manage individuals as part of a…

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How to Design Changes the Way Investors See Your Startup

by Davis Brand Capital on November 10, 2014 in design

A few weeks ago during a moment of self-reflection, I noticed a recurring theme throughout the top deals…

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Google Wants to Store Your Genome

by Davis Brand Capital on November 6, 2014 in economic

Google is approaching hospitals and universities with a new pitch. Have genomes? Store them with us. The search…

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Halloween Google Logos: Doodle Team Scares Up Six Different Designs For Today’s Homepage

by Davis Brand Capital on October 31, 2014 in design

Today’s Google homepage is ready for Halloween, dressed up with six different GIFs to mark the holiday. Also…

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Top 10 Branded Videos

by Davis Brand Capital on October 22, 2014 in design

Zach King is best known for cranking out six-second Vine videos on behalf of brands like Chrysler, Lacoste…

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The 2014 Brand Keys Loyalty Leaders List

by Davis Brand Capital on October 20, 2014 in strategic

Bottom line: mobile, digital, and social brands continue to exhibit loyalty supremacy. New brands and categories make up…

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Google: A New Kind of Real Estate Play

by Manon F. Herzog on October 15, 2014 in cultural

In recent weeks, the focus has been largely on Apple’s newly released iPhone encryption code, which puts control…

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Google Brings BrandLab to New York with YouTube Space Studio Launch

by Davis Brand Capital on October 14, 2014 in strategic

Google’s BrandLab is finally in the Big Apple, nested within the YouTube Space studio that just opened in New…

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Google Renames Its Shopping Delivery Service and Expands to More Cities

by Davis Brand Capital on October 14, 2014 in economic

Google Shopping Express is rebranding to “Google Express” today. It will also be rolling out its same day and…

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Google Trial Lets You Chat With Doctors When You Search for Symptoms

by Davis Brand Capital on October 13, 2014 in cultural

Searching the web for symptoms of illness can be dangerous — you could identify a real condition, but…

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The 20 Most Valuable Brands in the World

by Davis Brand Capital on October 10, 2014 in economic

Apple has retained its position as the world’s most valuable brand, according to brand management firm Interbrand’s annual…

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Google Embeds Itself in NYC With Some Delightful Site-Specific Outdoor Ads

by Davis Brand Capital on October 8, 2014 in design

Google has been running a lovely ad campaign promoting its rebranded mobile app. But some of the best…

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Google Is Bringing More Brand-Friendly Ads to Mobile

by Davis Brand Capital on September 29, 2014 in strategic

A big reason the growth in mobile ad spend hasn’t caught up to the growth in mobile audience…

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Google Helps Indian Government Achieve Digital Dreams

by Davis Brand Capital on September 24, 2014 in economic

India is undertaking a massive digital infrastructure project, connecting 800 million rural citizens by 2019 in a program…

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Top Brands by State

by Davis Brand Capital on September 23, 2014 in strategic

Which brands have been the most successful? Which are the most prominent and memorable? We analyzed Google trends…

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Read Apple CEO Tim Cook’s Letter on Privacy

by Davis Brand Capital on September 18, 2014 in strategic

Apple, just weeks after dealing with the hacks of some users accounts, set out on a campaign to…

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Google in Space? Startup Disruption Reaches the Final Frontier

by Davis Brand Capital on September 17, 2014 in economic

Are Google and Facebook a new breed of competitors for aerospace and defense behemoths like Boeing and Airbus…

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YouTube Touts Collective Digital Studio’s ‘Video Game High School’ in New Ad Campaign

by Davis Brand Capital on September 10, 2014 in strategic

When it comes to promoting YouTube, Google ‘sGOOGL -0.69% strategy is simple: tell the world just how popular some…

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Google Is Target of European Backlash on U.S. Tech Dominance

by Davis Brand Capital on September 9, 2014 in cultural

A top German official called for Google to be broken up. A French minister pronounced the company a…

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Inside Google’s Real-Time GIF Campaign for Madden NFL 15

by Davis Brand Capital on September 4, 2014 in design

Imagine this: You’re watching the NFL opening game between the Green Bay Packers and the Seattle Seahawks, while also…

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Google’s Former Executive Chef Creates ‘The Easiest Way To Eat Well In The World’

by Davis Brand Capital on August 26, 2014 in economic

When Nate Keller was offered a job at Google in 2002, he initially turned it down.  Keller, a…

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CMO Today: Amazon Gets Twitchy

by Davis Brand Capital on August 26, 2014 in economic

AMAZON BEATS GOOGLE AT ITS ALMOST OWN GAME: Just a few weeks ago, it seemed to be a…

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As Google Builds Out Own Content, Some Advertisers Feel Pushed Aside

by Davis Brand Capital on August 19, 2014 in strategic

Just before Google Inc. went public 10 years ago, co-founder Larry Page said he wanted to get the search engine’s users “out of…

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Google and Barnes & Noble Unite to Take On Amazon

by Davis Brand Capital on August 7, 2014 in strategic

Google and Barnes & Noble are joining forces to tackle their mutual rival Amazon, zeroing in on a…

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John Venn, Inventor Of The Venn Diagram, Gets Google Logo On His 180th Birthday

by Davis Brand Capital on August 4, 2014 in design

Today’s Google logo is a hat-tip to British logician and philosopher, and inventor of the Venn diagram, John…

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Google Will Add Ratings to Search-Results Ads So They Look More Like Amazon

by Davis Brand Capital on July 30, 2014 in strategic

Google is prodding merchants to provide more information to make its search results more effective–and more like Amazon.…

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Interactive Google Doodle is a Moving Tribute to Nelson Mandela

by Davis Brand Capital on July 18, 2014 in cultural

It’s been six months since Nelson Mandela, the man who spent his life fighting apartheid in South Africa…

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Google Searches Out New Ad Forms for Sales Jump

by Davis Brand Capital on July 18, 2014 in economic

New forms of product-related search advertising pushed Google’s net revenues up by 25 per cent during the second…

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Hacked-Off Digital Artists Virtually Gatecrash Google Exhibit

by Davis Brand Capital on July 18, 2014 in design

A group of digital artists have virtually gatecrashed a Google-sponsored technology art exhibit in London, angry at what…

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Google Earnings: New Ad Details, R&D and Other Areas to Watch

by Davis Brand Capital on July 17, 2014 in economic

Google will lift the kimono a little when it reports second-quarter results Thursday, revealing new details about its…

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The Creativity Top 5: The Best Brand Ideas of the Week

by Davis Brand Capital on July 16, 2014 in design

In this week’s episode, beds become the platform for a lot of drama, how to use Google Glass…

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CNET Top 5: Futuristic Google projects (Video)

by Davis Brand Capital on July 15, 2014 in strategic

The most far-out Google projects that will shape the future and change the way we live.

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Inside Google’s World Cup Real-Time Marketing Experiment With Nike

by Davis Brand Capital on July 14, 2014 in strategic

On eight different occasions during the 2014 World Cup, Nike and Google cranked out online display and mobile…

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Strange Google Street View Robot Selfies Are Captured on a Tumblr

by Davis Brand Capital on July 14, 2014 in design

Let’s face it: there are robots roving around the globe and taking pictures of your neighborhood for Google…

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Publicly Shame Companies That Won’t Tell Us How Un-Diverse They Are

by Davis Brand Capital on July 10, 2014 in cultural

Google does it. So does Intel. But a significant number of major tech companies–including Apple, Twitter, and IBM–still…

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Google to Create European Venture Capital Arm

by Davis Brand Capital on July 10, 2014 in economic

Google is creating a European arm to its venture capital vehicle, as the internet group seeks to tap…

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Google and ABC Build a Programmatic Ad Exchange That Only Buys Mastheads

by Davis Brand Capital on July 7, 2014 in strategic

Google’s private programmatic exchanges can now book premium ad space like mastheads for brands. It is working with…

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Google’s New DevArt Exhibition is Creative, Quirky and a Whole Lot of Fun

by Davis Brand Capital on July 3, 2014 in design

Art is often perceived in two ways. Physical and digital. The former reminds us of tradition; famous painters,…

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Social Media Fail to Live Up to Early Marketing Hype

by Davis Brand Capital on July 3, 2014 in strategic

Companies Refine Strategies to Stress Quality Over Quantity of Fans

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Grow Like Google: Why It Might Be Time To Break Your Business Traditions

by Davis Brand Capital on June 5, 2014 in strategic

Tradition is safe, easy and has brought your business success at some point. So why change it now?…

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Google Glass Goes Chic With New Designer Frames

by Davis Brand Capital on June 3, 2014 in design

Thanks to a partnership with Diane Von Furstenberg, Google Glass will soon be available in stylish frames and…

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Healthcare Missing From Most Valuable Brand Index

by Davis Brand Capital on May 28, 2014 in economic

Google, worth $159bn, overtook Apple to take the top spot in the 2014 BrandZ Top 100 Most Valuable…

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Why Google Made Its Self-Driving Car So Darn Cute

by Davis Brand Capital on May 28, 2014 in design

The cute design minimizes fear about the risks of self-driving vehicles. This way, attention stays squarely on their…

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Google Poaches L’Oreal CMO Marc Speichert to Court Brands

by Davis Brand Capital on May 23, 2014 in uncategorized

Google wants to cozy up to brand advertisers. So it’s hiring them. The search giant has poached L’Oreal…

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Eat That, Apple: Study Says Google Is Now the World’s Most Valuable Brand

by Davis Brand Capital on May 21, 2014 in uncategorized

Google and Apple have been fighting for the title of the world’s most valuable brand for years now,…

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Looking For Opportunity In Smart Devices? Start With The User

by Davis Brand Capital on May 20, 2014 in uncategorized

The innovations of the last two to three years are only the beginning. At home, at the office,…

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The Hidden Hazards of Online Ads

by Davis Brand Capital on May 15, 2014 in uncategorized

A new report released Wednesday by the Senate Homeland Security Committee’s permanent subcommittee on investigations concluded that the…

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Google Needs to Rule Online Shopping to Show Its Ads Really Work

by Davis Brand Capital on May 7, 2014 in uncategorized

Google wants to take you shopping.

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Why Mobile Ads Are Seen as a Boon to Facebook, But a Plague to Google

by Davis Brand Capital on April 25, 2014 in uncategorized

Analysts gave Facebook a big thumbs-up this week for its transition to mobile. As the company reported on…

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Think Beyond “Mobile” vs. “Desktop” Shoppers

by Davis Brand Capital on April 23, 2014 in uncategorized

Companies must evolve, but they can’t lose focus of their core value propositions in the process. There are…

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The Unbundling of the Phone

by Davis Brand Capital on April 17, 2014 in design

For years, sustainability and consumer advocates alike have criticized the electronics industry for the so-called “bundled” nature of…

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If You Want Google Glass, Now’s Your Chance

by Davis Brand Capital on April 15, 2014 in uncategorized

It’s been nearly a year since Google released the Google Glass face computer, and still only a select…

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Google to Offer Ray-Ban and Oakley Versions of Glass

by Davis Brand Capital on March 25, 2014 in uncategorized

After months of speculation about which company Google might tap to produce more fashionable versions of Glass, the…

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The Evolution of 18 Major Brand Logos From 1886 to Today

by Davis Brand Capital on March 21, 2014 in uncategorized

Logo lovers, here’s your Friday roll in the hay—an infographic charting the evolution of 18 big-company logos, beginning…

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Facebook Eats Away At Google’s Share Of Mobile Ad Pie

by Davis Brand Capital on March 19, 2014 in design

Mobile advertising is swiftly becoming a two-horse race. According to the latest eMarketer forecast, released on Wednesday morning,…

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Google Makes It Official: It’s New Search Results Look Live For All

by Davis Brand Capital on March 13, 2014 in uncategorized

A day after Google said the new look was still an experiment, it has decided that the experiment…

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Google’s Sundar Pichai On Wearable Tech: ‘We Are Just Scratching The Surface’

by Davis Brand Capital on March 11, 2014 in design

Google may be commonly associated with Google Glass, one of the most striking, and perhaps strangest, wearable devices…

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Visualizing 15 Years Of Acquisitions By Apple, Google, Yahoo, Amazon, And Facebook

by Davis Brand Capital on February 26, 2014 in strategic

You grow old, you slow down, and you die. That is, unless you can inject some fresh blood.…

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Google doodle for Valentine’s tells real, beautiful love stories

by Davis Brand Capital on February 14, 2014 in uncategorized

Google’s Valentine’s doodle features candy hearts. When you click on each one, you can listen to a love…

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Imagining a Google where search isn’t the whole story

by Davis Brand Capital on February 11, 2014 in uncategorized

Google’s built a multi-billion-dollar empire largely on the strength of search ad sales. But that’s starting to change…

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Google Is Making A Land Grab For The Internet Of Things

by Davis Brand Capital on January 27, 2014 in strategic

Before this past December, when Google acquired seven robotics companies back-to-back, the company’s ambitions in the “Internet of…

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Google Is Making A Land Grab For The Internet Of Things

by Davis Brand Capital on January 27, 2014 in strategic

Before this past December, when Google acquired seven robotics companies back-to-back, the company’s ambitions in the “Internet of…

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Say “No” to Innovation-in-General

by Davis Brand Capital on January 23, 2014 in uncategorized

“Innovation simply isn’t one thing. It’s a wide variety of things.” Says Maxwell Wessel “Build a shared language…

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The Smart Home And Office Devices From CES

by Davis Brand Capital on January 15, 2014 in design

The best part about the future is, baby, you’re living in it–literally. The “smart home” is becoming a…

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Google’s Car Guru Talks About a Future of Wildly Safe Roads

by Davis Brand Capital on January 15, 2014 in design

Sebastian Thrun is the godfather of the autonomous car. His work for Google X — the skunkworks program…

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Dropbox and Uber: Worth Billions, But Still Inches From Disaster

by Davis Brand Capital on January 14, 2014 in strategic

The most successful tech giants — think Google and Facebook — have been able to insulate themselves from…

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Why Google Just Paid $3 Billion for a Thermostat Company

by Davis Brand Capital on January 14, 2014 in uncategorized

It has been a couple years since Google announced a multi-billion dollar acquisition that caused peoples’ jaws to…

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Google’s Chief Business Officer Says It’s Time to Invent What’s Next

by Davis Brand Capital on November 11, 2013 in uncategorized

The future is here. Now we need to invent what comes next. And it will take the collective…

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4 Observations About The New Face Of Marketing

by Davis Brand Capital on November 11, 2013 in uncategorized

A recent study by Google and CEB’s Marketing Leadership Council tested the common assumption that while consumers’ purchasing…

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The newsonomics of “Little Data,” data scientists, and conversion specialists

by Davis Brand Capital on October 21, 2013 in strategic

The world’s top newspaper companies are realizing they need to invest heavily in data analysis to maximize their…

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Design as a New Vertical Forcing Function

by Davis Brand Capital on October 21, 2013 in design

Design has emerged as a new forcing function in the historical cycle of business integration. It’s what lets…

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Twitter Follows Apple, Google & Facebook To Irish Holy Grail

by Davis Brand Capital on October 21, 2013 in strategic

Pre-IPO Twitter is trying to get in on Irish loopholes like Apple, Google, HP and Facebook before it’s…

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Google’s Endorsement Ads Get +1 From Agencies, Little Protest From Privacy Advocates

by Davis Brand Capital on October 15, 2013 in uncategorized

Google turned off a number of people last Friday when the search giant announced plans to allow user…

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People Would Rather Buy a Self-Driving Car From Google Than GM

by Davis Brand Capital on October 10, 2013 in strategic

Nearly every automaker is working on some form of autonomous vehicle technology, but according to a new study,…

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Check Out The Top 100 Beloved Brands in The Last Decade

by Davis Brand Capital on October 10, 2013 in uncategorized

Yahoo, Google, Sony rate high, guess who’s No. 1.

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Google to Measure Sales Effects of Search Ads

by Davis Brand Capital on October 1, 2013 in uncategorized

Aims to show how AdWords affects digital conversions.

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Guess Who Is 15 Years Old Today: Happy Birthday, Google

by Davis Brand Capital on September 27, 2013 in strategic

Started in 1998 by Stanford PhD students Larry Page and Sergey Brin, Google has grown to be the…

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One Day, Google Will Deliver the Stuff You Want Before You Ask

by Davis Brand Capital on September 26, 2013 in strategic

The world trusts Google to deliver quality internet search results. And now, it’s delivering your toilet paper, too.

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Why Google+ is Sneaking up on Facebook

by Davis Brand Capital on September 25, 2013 in strategic

Last week, Google+ announced some small updates to its platform. The news hasn’t made huge waves, but these…

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Apple Slides in Survey of Clients That Agencies Most Want to Work With

by Davis Brand Capital on August 30, 2013 in strategic

Which clients do senior talent from the world’s leading creative agencies most want to work with?

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Google Claims More than Half of Mobile Ad Pie, but Facebook’s Slice is Growing

by Davis Brand Capital on August 28, 2013 in uncategorized

Facebook is laying claim to a fast-growing share of mobile ad dollars, but Google still brings in more…

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The Untold Story of Google’s Quest to Bring the Internet Everywhere’”By Balloon

by Davis Brand Capital on August 13, 2013 in strategic

Google is obsessed with fixing the world’s broadband problem. High-speed Internet is the electricity of the 21st century,…

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Magic + Generosity = the brand crush

by Davis Brand Capital on August 12, 2013 in uncategorized

Crushes don’t last forever. You need to keep adding magic and generosity.

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How Vice’s Tim Pool used Google Glass to cover Istanbul protests

by Davis Brand Capital on August 2, 2013 in uncategorized

Pool has been using Glass for his livestreaming coverage of recent protests in Istanbul, Cairo and Brazil for…

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Google To Supply Free Wi-Fi Hotspots For All 7,000 U.S. Starbucks Locations

by Davis Brand Capital on July 31, 2013 in strategic

Google has just announced via a blog post that it will be offering free, faster Wi-Fi hotspots at…

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Yahoo And Google Are Both Spending Big Money On Acquisition Sprees

by Davis Brand Capital on July 29, 2013 in strategic

There’s been a lot of buzz about Yahoo’s new role as an acquisition hound of late, and Mayer’s…

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Google Makes A Splash With Christoph Niemann Illustration To Mark The First Day Of Summer

by Davis Brand Capital on June 21, 2013 in design

The summer solstice is the longest day of the year for the Northern Hemisphere, falling on Friday June…

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Google Glass Gets A Teardown, Revealing It Can Be Hacked To Prescription Glasses

by Davis Brand Capital on June 12, 2013 in design

Google Glass isn’t in the hands of consumers yet, but a pair of intrepid Glass explorers didn’t let…

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Memes With Meaning: Why We Create And Share Cat Videos And Why It Matters To People And Brands

by Davis Brand Capital on June 5, 2013 in strategic

Google’s Abigail Posner explains why those screaming goat videos aren’t just a mindless distraction, they reflect a real…

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Measurement in a Constantly Connected World

by Davis Brand Capital on June 4, 2013 in strategic

Being constantly connected has changed our behavior: we simply expect the right information to be at our fingertips.

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Judge orders Google to comply with FBI’s secret NSL demands

by Davis Brand Capital on May 31, 2013 in strategic

San Francisco federal judge tells Mountain View company to comply with FBI’s warrantless National Security Letter requests for…

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How To Talk Like A Most Creative Person

by Davis Brand Capital on May 23, 2013 in uncategorized

Combing through our Most Creative People of the year list, you can see that technologists, performers, and interviewers…

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These Artists Are Mapping the Earth … With Facial Recognition Software

by Davis Brand Capital on May 22, 2013 in design

The faces of the planet, as seen from space

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Top 10 Questions Millennials Ask the Internet

by Davis Brand Capital on May 17, 2013 in cultural

Millennials are a stubborn bunch. Likes: looking smart, being right. Dislikes: looking dumb, being wrong.

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Does Google Glass Have a Branding Problem? Marketing Experts Map Steps to Mainstream Success

by Davis Brand Capital on May 15, 2013 in uncategorized

Still in its test phase, Google Glass may be dorked to death before it gets the opportunity to…

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The Ad Smackdown: Facebook Vs. Google

by Davis Brand Capital on May 14, 2013 in uncategorized

Can Facebook make a commercial for itself without turning people off?

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Davis Names Top 25 Brand Leaders for 2012

by Davis Brand Capital on May 7, 2013 in strategic

Top-performing Brand Managers Beat Both Dow and S&P 500 in 2012Apple Again Takes #1 Spot on List Dominated…

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Google’s Eric Schmidt On Data Privacy: The Internet Needs A Delete Button

by Davis Brand Capital on May 6, 2013 in uncategorized

“I propose that at the age of 18, you should, just as a policy, change your name,” Schmidt…

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Google Is Alive, It Has Eyes, and This Is What It Sees

by Davis Brand Capital on May 1, 2013 in uncategorized

Goggles is the image search feature in the Google mobile app, and by layering the app’s best attempts…

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Google Doodle Honors Earth Day

by Davis Brand Capital on April 22, 2013 in uncategorized

If you just woke up or even if you’re heading out to work, take a moment to lean…

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How Google Creative Lab Links Product to Stellar Storytelling

by Davis Brand Capital on April 18, 2013 in uncategorized

Consumers Will Remember the Way Your Product Made Them Feel

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Google Nose Harnesses Your Sense of Smell for Search

by Davis Brand Capital on April 1, 2013 in strategic

Currently in beta, the new feature incorporates scents into Search. Google describes Nose as its “flagship olfactory knowledge…

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7 Specific Ways To Harness The Power Of Social Media

by Davis Brand Capital on March 28, 2013 in strategic

If your company hasn’t learned to harness the power of the social media world yet, here’s one reason…

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3 Hilarious Ideas for Google Users

by Davis Brand Capital on March 22, 2013 in design

There’s no doubt that Google remains the world’s most popular search engine, but are you using it to…

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The Future of Google (and Tech): Phones and Computers Are Converging

by Davis Brand Capital on March 14, 2013 in strategic

Google’s master plan for mobile is finally coming into focus.

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Google Now Coming To The Desktop, Per Chromium Builds For Windows And Chrome OS

by Davis Brand Capital on March 12, 2013 in strategic

Google Now on Android is one of the more genuinely exciting developments for that mobile OS in recent…

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Google Expands Public Alerts to Japan for Quake, Tsunami Warnings

by Davis Brand Capital on March 7, 2013 in strategic

After launching last January in the U.S., Google has now expanded its Public Alerts system to Japan.

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You Can’t Help Loving Tech Companies ‘” They’re Designed That Way

by Davis Brand Capital on March 1, 2013 in strategic

What is it about tech that allows these corporate giants to enjoy so much love?

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Want Google Glass? Tell Google How You’ll Use it

by Davis Brand Capital on February 20, 2013 in strategic

On Wednesday, the search giant launched an application contest to let regular people from all walks of life…

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Steve Blank on Why Big Companies Can’t Innovate

by Davis Brand Capital on February 19, 2013 in uncategorized

What’s striking about Fast Company’s 2013 list of the world’s 50 most innovative companies is the relative absence…

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The Best Super Bowl Ads of All Time

by Davis Brand Capital on January 31, 2013 in strategic

Forbes lists the best Superbowl ads of all time…

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The Best Super Bowl Ads of All Time

by Davis Brand Capital on January 31, 2013 in strategic

Forbes lists the Best Super Bowl Ads of All Time…

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Track Hurricane Sandy via Google’s real-time crisis map

by Davis Brand Capital on October 30, 2012 in strategic

Google has created a crisis map for Hurricane Sandy, which includes information on the storm’s current location, its…

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Brazil’s Newspapers Samba Away From Google

by Davis Brand Capital on October 22, 2012 in strategic

Newspapers in Brazil have uncoupled themselves from Google News, claiming that their presence on the search engine is…

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Microsoft Plans Large Volume Production of Surface

by Davis Brand Capital on October 16, 2012 in strategic

Microsoft Corp. seems to be serious about its foray into the tablet market ñ the software giant is…

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Google Maps Gets All Up In Your Business

by Davis Brand Capital on September 19, 2012 in strategic

Google Maps Street View is fine for eyeing what a business looks like on the outside. But Google…

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What Executives Don’t Understand About Big Data

by Davis Brand Capital on September 14, 2012 in strategic

How much more profitable would your business be if you had, for free, access to 100 times more…

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What Google Gets That Others Don’t: Innovation Evolves Customers

by Davis Brand Capital on August 17, 2012 in strategic

Successful innovators ask users to embrace–or at least tolerate–new values, new skills, new behaviors, new vocabularies, new ideas,…

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Kodak Auction Makes Odd Bedfellows

by Davis Brand Capital on August 17, 2012 in strategic

Kodak’s auction of intellectual property has yet to produce a sale. But it has had one unlikely result:…

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SEO Isn’t What You Think It Is

by Davis Brand Capital on August 17, 2012 in strategic

Marketers are buzzing from the aftershocks of Google’s recent most updates, code-named Panda and Penguin. Both the Panda…

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Payments Network Takes On Google

by Davis Brand Capital on August 15, 2012 in uncategorized

More than a dozen big merchants are expected to announce Wednesday their plans to jointly develop a mobile-payments…

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#FounderBrands: Microsoft

by Manon F. Herzog on August 6, 2012 in strategic

In its August issue, Vanity Fair charges Microsoft with losing its mojo, pinning much of the blame on…

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The Platform Ecosystem Wars: Rome Is Burning

by Davis Brand Capital on August 3, 2012 in strategic

There are common themes underlying the three major players struggles with how to grow revenue, particularly mobile revenue,…

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From Bots to Spimes: Emerging Technologies Offer Early Glimpse of Our A.I. Future

by Davis Brand Capital on August 1, 2012 in strategic

Web bots, the “internet of things”, machine learning and other converging technological advancements offer an early glimpse of…

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Google Maps Adds Service Alerts for New York City Subways

by Davis Brand Capital on July 31, 2012 in strategic

To make it easier for New Yorkers to commute and keep them posted on scheduled maintenance and delays,…

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How Big Companies Are Becoming Entrepreneurial

by Davis Brand Capital on July 30, 2012 in uncategorized

Today, companies are starting new entrepreneurship initiatives because they need fuel for innovation, desire top talent and need…

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Marissa Mayer Brings Brand Capital to Yahoo

by Patrick T. Davis on July 16, 2012 in cultural

I have never been a fan of — or even a believer in — so-called “personal brands.” Human…

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IBM Tests ‘Augmented Reality’ Shopper App

by Davis Brand Capital on July 2, 2012 in design

Marketers have tried targeting consumers in stores with QR codes and barcode scanners that so far have gotten…

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Google Wins Inaugural Mobile Grand Prix

by Davis Brand Capital on June 20, 2012 in strategic

A mobile-display ad from none other than one of world’s biggest mobile-ad sellers, Google, won the first Mobile…

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YouTube Is Exploring Paid Subscriptions

by Davis Brand Capital on June 15, 2012 in strategic

Eager to define itself as a major entertainment player, YouTube is exploring charging subscriptions for cable content as…

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The iPhone may be late to features, but only Android users care

by Davis Brand Capital on June 14, 2012 in strategic

Android users are correct to complain that the iPhone often gets new features that are old for Android,…

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Google+ Local Unlocks the Power of Zagat

by Davis Brand Capital on May 30, 2012 in strategic

Google+ rolled out on Wednesday a new ’Local’ tool that allows users to share and find information about…

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Tablet power is in the platform

by Davis Brand Capital on May 23, 2012 in strategic

Tablets are on track to fundamentally change the computing landscape. The handheld devices of various shapes and sizes…

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Why Apple Won by Betting Against the Web

by Davis Brand Capital on May 10, 2012 in strategic

Roger McNamee, the managing director and co-founder of venture capital firm Elevation Partners, has a theory about how…

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The Simplicity Thesis

by Davis Brand Capital on May 7, 2012 in uncategorized

A fascinating trend is consuming Silicon Valley and beginning to eat away at rest of the world: the…

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Bing Strips Down Results Page To Make Google Look Like “Search Overload”

by Davis Brand Capital on May 2, 2012 in strategic

While Google keeps cramming its search results pages full of tools and social content, today Bing confirmed with…

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Yahoo Launches Online Marketing Dashboard For Small Businesses

by Davis Brand Capital on May 2, 2012 in strategic

Yahoo says that it has helped millions of businesses get online and grow their presence on the web.…

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Google Teaches Employees To “Search Inside Yourself”

by Davis Brand Capital on May 1, 2012 in strategic

There’s a new search program at Google, but one without a magic algorithm. This program lets you search…

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Amazon aren’t destroying publishing, they’re reshaping it

by Davis Brand Capital on April 30, 2012 in cultural

Google, Apple and Amazon are vying to become literature’s new gatekeepers. But good publishing is about more than…

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Tumblr’s Tough Road to Media Company

by Davis Brand Capital on April 19, 2012 in strategic

It can be a bit comical when tech companies inch their way into media. They usually do so…

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Men Are From Google+, Women Are From Pinterest [Infographic]

by Davis Brand Capital on April 13, 2012 in strategic

Two out of every three adults who are online use social media. That’s amazing. It truly is. Wonder…

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How Google Will Shape CMO Strategy

by Patrick T. Davis on April 9, 2012 in strategic

Slate’s Farhad Manjoo recently provided a helpful overview of Google’s “grand plan”, one that focuses the company on…

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Warning, Executives: Avoid Social Media at Your Peril

by Davis Brand Capital on April 9, 2012 in uncategorized

For my daughter, and my assistant, and other people I know in their 20s and 30s, using social…

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Google unveils ‘Project Glass’ virtual-reality glasses

by Davis Brand Capital on April 5, 2012 in uncategorized

Siri is about to get one-upped by Google. The company on Wednesday unveiled a long-rumored concept called “Project…

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Finally, a Reason to Read Magazines on a Tablet

by Davis Brand Capital on April 4, 2012 in uncategorized

Remember Next Issue Media, the “Hulu for Digital Magazines” consortium made up of the biggest names in publishing?…

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Suddenly Microsoft is the Hippest Tech Company Around

by Davis Brand Capital on April 2, 2012 in strategic

While Apple and Google are busy getting bad press for their privacy issues, labor practices and general big-evil-company…

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From Apple to Zipcar, Auto Brands Hunt Millennials

by Davis Brand Capital on April 2, 2012 in strategic

Auto makers are deeply concerned that Millennials don’t care about vehicles nearly as much as they do about…

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Wikipedia’s Next Big Thing: Wikidata, A Machine-Readable, User-Editable Database Funded By Google, P

by Davis Brand Capital on March 30, 2012 in strategic

Wikidata, the first new project to emerge from the Wikimedia Foundation since 2006, is now beginning development. The…

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Google Partners With Publishers on a New Kind of Paywall

by Davis Brand Capital on March 30, 2012 in strategic

You might not be willing to fork over a monthly subscription fee to read some of your favorite…

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Google Pushes Play Front And Center: Is Selling Content Now King?

by Davis Brand Capital on March 27, 2012 in strategic

Google is marching steadily towards Larry Page’s reported goal of a “single, unified, ’beautiful’ product, across everything.” It…

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With TV Everywhere, It’s All About Discovery

by Davis Brand Capital on March 19, 2012 in uncategorized

200 million connected TV devices will cumulatively ship in the next 18 months, and combined with Xbox (23…

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Did Google Break The Brand At Midnight?

by Davis Brand Capital on March 1, 2012 in uncategorized

If you pay attention to advertising, you may have seen some charming, pencil-figured ads entitled “Good to Know”…

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Google to Sell Heads-Up Display Glasses by Year’s End

by Davis Brand Capital on February 22, 2012 in uncategorized

People who constantly reach into a pocket to check a smartphone for bits of information will soon have…

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The Enemy Of My Enemy Is My Friend

by Davis Brand Capital on February 21, 2012 in strategic

Microsoft and Apple should hate one another right now. I mean, really hate each other. After decades of…

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NBC Universal’s New Olympics Challenge: Screen-Jumping

by Davis Brand Capital on February 15, 2012 in strategic

NBC Universal’s broadcasts of the Olympics from London this summer will be filled with the usual athletic contests:…

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Rules For the Social Era

by Davis Brand Capital on February 15, 2012 in uncategorized

Facebook, KickStarter, Kiva, Twitter, and other companies thriving in the social era are operating by the rules of…

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The Rise and Rise of Pinterest And Our Love Of Digital Curation

by Davis Brand Capital on February 15, 2012 in uncategorized

There’s a new movement underway. If you haven’t come across Pinterest yet, you soon will do. It’s a…

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Apple Market Cap Now Worth More Than Google And Microsoft Together

by Davis Brand Capital on February 9, 2012 in uncategorized

Apple, Inc. is on fire. The Cupertino-based company’s stock soared past $490 per share on Thursday and is…

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Stick It To Pinterest: Move Fast To Cash In On Your Own Pins

by Davis Brand Capital on February 9, 2012 in strategic

Darling social media site Pinterest is taking heat after being revealed to have made a practice of embedding…

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Apple Edges Out IBM to Become the Top Brand of 2011

by Davis Brand Capital on February 8, 2012 in strategic

Apple has edged out IBM to become the top brand of 2011, according to an annual list from…

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Coca-Cola ranked 9th in brand capital; Apple tops

by Davis Brand Capital on February 7, 2012 in strategic

Coca-Cola is the only Atlanta-headquartered company to make the 2011 Davis Brand Capital 25 ranking which “provides an…

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Davis Names Top-25 Companies with Most Brand Capital in 2011

by Davis Brand Capital on February 6, 2012 in strategic

Davis Brand Capital today released the 2011 Davis Brand Capital 25 ranking, which evaluates brand beyond its traditional…

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Facebook Cites Google+ With Mobile Shift Among Potential Risks

by Davis Brand Capital on February 2, 2012 in strategic

Facebook Inc., the social network that filed for an initial public offering yesterday, listed rivalry with Google Inc.,…

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Consent of the Networked

by Davis Brand Capital on January 31, 2012 in strategic

Companies like Apple, Facebook, Google, and many other digital platforms and services have created a new, virtual public…

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Changes to the Way Customers Buy

by Davis Brand Capital on January 30, 2012 in strategic

There are many people who have gifts for selecting the best items, and helping you buy wisely. This…

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Privacy Debate: Google Cannot Opt Out of New Brand Damage

by Davis Brand Capital on January 25, 2012 in uncategorized

It was a move many saw coming, eventually. Turns out, eventually was Tuesday. That’s the day Google amended…

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With SOPA/PIPA blackout, some rest for the Wikied

by Davis Brand Capital on January 18, 2012 in uncategorized

Wikipedia, the completer of homework assignments and mediator of drunken disputes, was set to go black Wednesday, in…

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Google launches personal search tool linked with social media

by Davis Brand Capital on January 10, 2012 in strategic

Google is taking Googling yourself to a whole new level, by folding users’ personal data into Google search…

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The Twitter-Google Chess Match

by Davis Brand Capital on January 9, 2012 in strategic

The acquisition of Twitter by Google is the ultimate strategic buyout. We know that Twitter turned down a…

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The Seven Habits of Spectacularly Unsuccessful Executives

by Davis Brand Capital on January 3, 2012 in strategic

Sydney Finkelstein, the Steven Roth, Professor of Management at the Tuck School of Business at Dartmouth College, published…

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‘Ford’ of Tech Companies, AOL, Must Keep Innovating, C.E.O. Says

by Davis Brand Capital on December 7, 2011 in strategic

It’s not easy being the Ford Motor of the Internet. And that, in short, is the predicament facing…

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Could Music Breathe Life Into Google+?

by Davis Brand Capital on November 22, 2011 in uncategorized

For the past few weeks, the “Google+ is a ghost town” meme has haunted the new social networking…

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Google+, the Holy Grail of Search and Social

by Davis Brand Capital on November 10, 2011 in strategic

Google+ Pages is the game-changer for brand presence on the web in a leap over the social networking…

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What’s So Great About Ikea, Anyway? Why No One in the World Likes Brands

by Davis Brand Capital on November 9, 2011 in strategic

What if 70 percent of brands in the world disappeared overnight? Most people wouldn’t care, according to a…

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