Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.



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How Recipe Videos Colonized Your Facebook Feed

by Davis Brand Capital on May 24, 2016 in strategic

In June of last year, Andrew Ilnyckyj, a video producer at BuzzFeed, was filming the preparation of the All…

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What Do We Really Want Out of Facebook?

by Davis Brand Capital on May 18, 2016 in cultural

As you probably know, Facebook has been under fire for the way it edits its Trending Topics. Gizmodo reported earlier…

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NPR’s Guide to Facebook Live

by Davis Brand Capital on May 13, 2016 in strategic

By now you’ve likely heard about Facebook Live – those new in-the-moment videos popping up in your Newsfeed.…

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The Dehumanization of Facebook Messenger

by Davis Brand Capital on May 6, 2016 in cultural

I used to answer ever message. Not any more. When Messenger buzzes, now I don’t know if it…

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How Facebook’s Big Bet on Chatbots Might Remake the UX of the Web

by Davis Brand Capital on April 15, 2016 in design

At F8, Facebook’s massive annual developer conference, the big news is bots—specifically bots on Messenger, Facebook’s messaging app.…

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Facebook Has Seized the Media, and That’s Bad News for Everyone But Facebook

by Davis Brand Capital on April 15, 2016 in strategic

When Facebook News Feed guru Will Cathcart took the stage at F8 to talk about news, the audience…

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Why Do Older People Love Facebook? Let’s Ask My Dad.

by Davis Brand Capital on April 15, 2016 in cultural

When Facebook was born in 2004, the oldest baby boomers were in their late 50s, and older members…

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Facebook Launches Messenger Platform With Chatbots

by Davis Brand Capital on April 13, 2016 in strategic

Facebook will now allow businesses to deliver automated customer support, e-commerce guidance, content and interactive experiences through chatbots.…

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Facebook Sets Sights on NFL Streaming

by Davis Brand Capital on March 9, 2016 in economic

The company is in the mix for the league’s “Thursday Night Football” package. Dan Rose, Facebook’s vice president of…

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How Butterfinger’s Super Bowl Campaign Is Perfecting the Art of Facebook Autoplay Videos

by Davis Brand Capital on February 5, 2016 in strategic

Facebook’s autoplay videos give marketers big viewership numbers to boast about, but they also pose a creative challenge: How…

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Inside Facebook’s Ambitious Plan to Connect the Whole World

by Davis Brand Capital on January 20, 2016 in cultural

The stern woman behind the press desk at the United Nations is certain I’ve made a mistake about…

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How to Protect Your Brand from Social Media Landmines

by Davis Brand Capital on December 9, 2015 in strategic

It’s easy to understand the appeal of social media—those tools and channels are always at hand, the entire…

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Can We Trust the Hacker Philanthropists?

by Davis Brand Capital on December 2, 2015 in economic

The billionaires are here to save us. As the governments of the world twiddle their thumbs in Paris…

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Instagram Overtakes Facebook, YouTube and Celebrities as ‘Most Influential Social Marketing Tool’

by Davis Brand Capital on November 13, 2015 in strategic

Instagram has been crowned the most effective social marketing tool, overtaking Twitter, Facebook and YouTube. The site delivers…

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Facebook to Tell Brands More About Who’s Near Their Stores, Tailor Ads to Them

by Davis Brand Capital on November 6, 2015 in strategic

Facebook knows a lot about where you go online, but it also knows a lot about where you…

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Facebook Will Stop At Nothing to be More Like YouTube

by Davis Brand Capital on October 19, 2015 in strategic

It’s been a big week for video on Facebook. The social networking giant announced it will test a “dedicated…

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Facebook Unveils ‘Reactions,’ Emoji Buttons That Go Beyond ‘Like': What the Buttons Mean for Brands

by Davis Brand Capital on October 8, 2015 in strategic

Facebook can be an emotional place. Friends might post about giving birth to their first child, being stressed…

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Facebook’s New ‘Old School’ Ad Product Targets Big Brands’ TV Dollars

by Davis Brand Capital on September 29, 2015 in economic

Facebook’s almost 1.5 billion monthly users worldwide are an attractive audience for all marketers, but the social media…

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Instagram Says It Now Has 400 Million Users

by Davis Brand Capital on September 22, 2015 in cultural

The steady forward march of Facebook Inc.’s many messaging apps continues. Instagram now has 400 million monthly active…

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Facebook Doesn’t Make As Much Money As It Could—On Purpose

by Davis Brand Capital on September 21, 2015 in economic

You can think of John Hegeman as Facebook’s chief economist. He spends his days thinking about the economics of…

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Facebook Rolls Out New Tools to Help Reporters Share Their Work (And Choose Who Sees It)

by Davis Brand Capital on September 11, 2015 in strategic

When I think Twitter, I think “work”; when I think Facebook, I think “home,” or “work distraction.” I’m…

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Facebook Messenger is the Second Most Downloaded App of All Time

by Davis Brand Capital on September 3, 2015 in cultural

Remember when Facebook forced you to download its standalone messaging app, Messenger, by revoking access to messages from within…

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1 Billion People Used Facebook on Monday

by Davis Brand Capital on August 28, 2015 in cultural

More than 1 billion people logged on to Facebook FB 1.66%  on Monday, marking the first time the social media giant…

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Facebook Has Taken over from Google as a Traffic Source for News

by Davis Brand Capital on August 19, 2015 in strategic

Traffic analytics firm Parse.ly says its latest figures show the giant social network now accounts for more of…

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Facebook Rakes in $4 Billion, Thanks To Our Smartphone Addiction

by Davis Brand Capital on July 31, 2015 in economic

Facebook held its second-quarter earnings call Wednesday afternoon, and mobile continues to be a huge focus for the…

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Target Can Scrape Your Facebook Profile To Furnish Your Dorm Room

by Davis Brand Capital on July 27, 2015 in cultural

For first-time college students unsure of how to furnish their new home, Target is guessing that their social…

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If Facebook, Apple and Nike Made Beers, Here’s What They Might Look Like

by Davis Brand Capital on July 13, 2015 in design

So, the folks over at Printsome, a U.K. T-shirt printing service, were getting hammered one evening (by their…

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Facebook Revenue-Sharing Move Is a Big Step Forward for Online Video

by Davis Brand Capital on July 8, 2015 in economic

The ever-gestating business of online video just took a very big step into adulthood, as Facebook said it…

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Facebook To Outline New Ad Formats for Mobile In Cannes

by Davis Brand Capital on June 22, 2015 in design

For Facebook, mobile is booming. Some 1.25 billion people access the social networking service from smartphones and tablets…

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Why Media Brands Can’t Ignore Facebook Instant Articles for Mobile

by Davis Brand Capital on May 14, 2015 in strategic

The news cycle got faster and more social as Facebook today launched Instant Articles, a feature that lets media publishers post stories and videos…

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Facebook’s Study of News Revealed Its Plans to be the Next Top Search Engine

by Davis Brand Capital on May 13, 2015 in cultural

Last week, Facebook posted a study on what Americans see in the News Feed from “ideologically diverse” sources.…

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IBM Announces Marketing Partnership With Facebook

by Davis Brand Capital on May 6, 2015 in strategic

IBM and Facebook are teaming up to offer marketers new integrations between the two platforms. IBM said customers…

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Facebook Tweaks Cause Concern Among Marketers, but Not Necessarily Panic

by Davis Brand Capital on April 22, 2015 in strategic

Facebook today unveiled changes to the way its news feed algorithm distributes page posts, giving more credence to posts by…

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From Big Data to Big Bets on Food Science

by Davis Brand Capital on April 21, 2015 in strategic

Modern data science started at places like Google, Amazon, LinkedIn, and Facebook. Yes, mathematicians have practiced statistical analysis since…

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The Argument Economy

by Davis Brand Capital on April 14, 2015 in strategic

Earlier this month, following news that Joni Mitchell had collapsed and been hospitalized, Time magazine published, on its…

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With “One,” AOL Promises It Can Help Manage Every Dollar a Brand Spends

by Davis Brand Capital on April 14, 2015 in strategic

AOL has bigger plans than just challenging Google and Facebook in the race to rule advertising technology. The company on Tuesday…

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The Gap Between Auto Dealers and Social Media

by Davis Brand Capital on April 9, 2015 in strategic

Matt Howell, the general manager of a Hyundai dealership in Huntsville, Tex., has been in the auto business…

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3 Ways Brands Can Use Corporate Social Responsibility Principles To Create Better Advertising

by Davis Brand Capital on April 8, 2015 in strategic

A geniune attempt to build trust with an audience—and give a brand a sense of purpose—can be far…

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The Challenges of Using Facebook for Research

by Davis Brand Capital on March 26, 2015 in strategic

When Pew Research Center studied how Americans access and share local news in three cities, we naturally wanted…

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Facebook May Host News Sites’ Content

by Davis Brand Capital on March 24, 2015 in strategic

Nothing attracts news organizations like Facebook. And nothing makes them more nervous. With 1.4 billion users, the social…

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Facebook to Let Messenger Users Send Cash to Friends

by Davis Brand Capital on March 18, 2015 in economic

Facebook is giving the more than 500 million users of its Messenger app the ability to send money…

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Web-Video Newcomers Undercut YouTube

by Davis Brand Capital on March 9, 2015 in economic

Technology companies including Facebook Inc., Snapchat and streaming-startup Vessel are promising large TV-channel owners better terms for their…

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Brand News

by Davis Brand Capital on March 3, 2015 in strategic

At Mobile World Congress in Barcelona, Pizza Hut responds to Domino’s wearable move with beyond-the-waves in-car ordering with…

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Big Data: Why Facebook Knows Us Better Than Our Therapist

by Davis Brand Capital on February 24, 2015 in cultural

I saw the movie Her not too long ago and it left an impression. The whole idea of…

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These Fashion Week Designers Created Dazzling Facebook Videos As Well As Clothes

by Davis Brand Capital on February 20, 2015 in design

With Facebook beefing up its video capabilities, fashion brands cranked out a mix of short and long clips…

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Facebook Patents Clever Way To Advertise Just To Important People

by Davis Brand Capital on February 17, 2015 in strategic

Convince experts and influencers to like something, and everyone will follow their lead. The question is how to…

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Twitter to Buy Niche, a Talent Agency for Social Media Celebs

by Davis Brand Capital on February 12, 2015 in strategic

Twitter is finally getting serious about Vine. On Wednesday afternoon, the company announced it plans to acquire Niche,…

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Prince Andrew Uploads Family Photo With His Mum, the Queen, to Facebook

by Davis Brand Capital on February 11, 2015 in cultural

Taking a quick family photo at a birthday is typical for most of us — not so much,…

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Facebook Landing More Original Web Series

by Davis Brand Capital on February 9, 2015 in strategic

More content companies are starting to produce original Web series designed specifically for distribution on Facebook. The Young…

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Twitter’s User Growth Falls Below Facebook’s for the First Time

by Davis Brand Capital on February 6, 2015 in economic

Twitter ‘s user growth nearly ground to a halt in the fourth quarter, hitting a company record low…

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Facebook Challenging YouTube As Place to Watch Super Bowl Ads

by Davis Brand Capital on February 2, 2015 in strategic

Over the past few years, YouTube has been the place to go to watch, share and comment on…

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The Smartest, Richest Companies Can’t Crack Mobile.

by Davis Brand Capital on January 30, 2015 in strategic

The world’s smartest and richest tech companies posted their quarterly earnings this week, and if you had to…

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Toyota’s Super Bowl Ad Strategy Includes 70 Unique Facebook Video Posts

by Davis Brand Capital on January 29, 2015 in design

Facebook’s video offering has quickly become a key part of advertisers’ marketing strategy. Case in point: Toyota is…

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Facebook Earnings Rise on Mobile Growth

by Davis Brand Capital on January 29, 2015 in economic

Facebook Inc. isn’t signing up new users the way it once did, but the social network is generating…

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Facebook Reduces News Feed ‘Hoaxes’

by Davis Brand Capital on January 21, 2015 in cultural

Don’t want hear about creative ways to recharge your iPhone (like throwing it in the microwave), or breaking…

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The Social Company Is Already With Us

by Davis Brand Capital on January 15, 2015 in cultural

Ideas about the social networks in a professional context have traditionally been negative, with many companies seeing them…

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Facebook Knows You Better Than Your Family

by Davis Brand Capital on January 14, 2015 in cultural

A computer can determine your personality better than your closest friends family by using your Facebook “likes” to…

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Facebook Is Placing ‘Amber Alerts’ for Missing Children in News Feed

by Davis Brand Capital on January 13, 2015 in strategic

Facebook is turning its 140 million U.S. daily users into extra eyes on the lookout for missing children.…

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When Mark Zuckerberg Likes a Book, Sales Soar

by Davis Brand Capital on January 6, 2015 in cultural

The Facebook chief executive Mark Zuckerberg made a New Year’s resolution to read two books a month in…

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Facebook Duels With YouTube on Video Ads

by Davis Brand Capital on December 16, 2014 in strategic

Video Ads Performing Well on Facebook, But YouTube Still Accounts For More Views Facebook has turned heads over…

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Facebook Chief Says Secret of His Success Is Making Lots of Mistakes

by Davis Brand Capital on December 12, 2014 in strategic

Now we know why Facebook is so unafraid to make mistakes, whether it is the company’s privacy stumbles…

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The Most Bragged-About Places of 2014

by Davis Brand Capital on December 11, 2014 in cultural

If social media is the narcissist’s tool, then a social media company’s year-in-review is the narcissist’s thinkpiece. We,…

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Facebook Reveals 2014’s Most Discussed Topics Globally

by Davis Brand Capital on December 9, 2014 in cultural

As we approach the end of 2014, it’s a time when all the big tech firms are taking…

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Take a Tour of Facebook’s Giant Corporate Art Lab

by Davis Brand Capital on November 24, 2014 in design

Drew Bennett was enjoying Dolores Park one weekend, hanging out with some friends, when his phone rang. Mark…

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5 Trends That Will Change How You Use Social Media in 2015

by Davis Brand Capital on November 19, 2014 in cultural

This year started with a death sentence for Facebook. In January, a research company called Global Web Index…

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Facebook Seeks Foothold in Your Office

by Davis Brand Capital on November 17, 2014 in strategic

Facebook is secretly working on a new website called “Facebook at Work” to get a foothold in the…

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Facebook Debuts ‘Privacy Basics’ And Updates Policies To Reflect More Personalized Ads

by Davis Brand Capital on November 13, 2014 in cultural

Facebook has a new update to its privacy policies, as well as its terms and conditions for users.…

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Take Note, Facebook: How Colleges Are Training Designers To Treat Users Like More Than Lab Rats

by Davis Brand Capital on November 10, 2014 in design

Students at MIT, Stanford, and elsewhere are learning to build technology products with user well-being in mind. Facebook…

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See How the Top Fast Food Chains Are Performing on Facebook and If Fans Are Liking It

by Davis Brand Capital on November 6, 2014 in strategic

From posting pictures of perfectly styled burgers to responding to consumers’ seemingly never-ending complaints, fast food restaurants use…

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Facebook Totally Ups Its Video Game As Brands Embrace Autoplay

by Davis Brand Capital on October 27, 2014 in strategic

Brand marketing habits are changing in Facebook’s favor—at least when it comes to posting and playing videos—part of…

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This New Social Network Will Pay You for Your Party Pictures and Sandwich-Eating Updates

by Davis Brand Capital on October 21, 2014 in economic

Looks like 2014 is the year of Alternatives to Facebook. After Facebook’s suffocating ads and user data sorcery…

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McDonald’s to Roll Out 14,500 Facebook Pages By 2015

by Davis Brand Capital on October 17, 2014 in strategic

The move will make McDonald’s the biggest brand on Facebook in terms of footprint, and marks the company’s…

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Next Up For Facebook: Health Care

by Davis Brand Capital on October 3, 2014 in design

Facebook, the mammoth social network that seems to know everything about us yet still can’t serve us good ads, is looking…

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So Starbucks Is Really Good at Instagram Videos, Too

by Davis Brand Capital on October 3, 2014 in design

Whether or not Starbucks’ actual coffee gets you buzzing, the retailer’s marketing efforts always seem like a pretty…

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Facebook to Ease Policies on Using Real Names for Accounts

by Davis Brand Capital on October 2, 2014 in cultural

After two weeks of pressure from San Francisco’s drag queens and others who have adopted names that aren’t…

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With New Ad Platform, Facebook Opens Gates to Its Vault of User Data

by Davis Brand Capital on September 29, 2014 in strategic

Facebook built itself into the No. 2 digital advertising platform in the world by analyzing the vast amount…

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Top Brands by State

by Davis Brand Capital on September 23, 2014 in strategic

Which brands have been the most successful? Which are the most prominent and memorable? We analyzed Google trends…

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Brand Publishers Are Ditching Facebook in Favor of Microsites

by Davis Brand Capital on September 22, 2014 in strategic

Brand publishers are more aware that they’re really just renting social media space on Facebook and are moving…

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Read Apple CEO Tim Cook’s Letter on Privacy

by Davis Brand Capital on September 18, 2014 in strategic

Apple, just weeks after dealing with the hacks of some users accounts, set out on a campaign to…

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6 of the Top 10 Brand Posts on Facebook Are About Sports

by Davis Brand Capital on September 16, 2014 in strategic

While Facebook’s controversial algorithm changes late last year have given marketers migraines, a few heavy hitters have powered…

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Facebook Sees Growing Ad Opportunity in Africa

by Davis Brand Capital on September 8, 2014 in economic

In recent months Facebook has stepped up its advertising efforts outside of established markets such as the U.S.…

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Frito-Lay Uses Thursday Night NFL Games to Add Facebook Fans

by Davis Brand Capital on September 3, 2014 in strategic

Frito-Lay is counting on NFL fans to drive its Facebook effort for the potato chip brand Stax with…

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How Social Media Silences Debate

by Davis Brand Capital on August 26, 2014 in cultural

The Internet might be a useful tool for activists and organizers, in episodes as momentous as the Arab…

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The Primary Way to Report Harassment on the Social Web Is Broken

by Davis Brand Capital on August 21, 2014 in cultural

Death threats, violent misogyny, child pornography, copyright infringement. See any of those four very different things on a social…

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Newcastle Asks Fans For Marketing Help

by Davis Brand Capital on August 20, 2014 in design

Newcastle Brown Ale is soliciting photos from its fans that the beer brand can digitally manipulate and turn…

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Social Media Influence Is Pervasive — and Sometimes Automatic

by Davis Brand Capital on August 20, 2014 in cultural

According to a new study in the Journal of Consumer Research called “Social Defaults: Observed Choices Become Choice…

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16 Creepiest Targeted Facebook Ads

by Davis Brand Capital on August 13, 2014 in design

Nope, you aren’t the only person who’s been inundated with oddly specific Facebook ads. Whether they’re for T-shirts…

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I Liked Everything I Saw on Facebook for Two Days. Here’s What It Did to Me

by Davis Brand Capital on August 11, 2014 in cultural

The like and the favorite are the new metrics of success—very literally. Not only are they ego-feeders for…

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Facebook’s Internet.org Begins Offering Basic Internet Services for Free in Africa

by Davis Brand Capital on July 31, 2014 in economic

Facebook’s Internet.org group has kicked its mission to provide global internet access up a notch after announcing the…

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Why Online Privacy Should Be The Defining Cause Of The Millennial Generation

by Davis Brand Capital on July 25, 2014 in cultural

Last month’s dense report on data brokers issued by the Federal Trade Commission reveals practices that should give…

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How Facebook and Twitter are Mixing Branding and DR

by Davis Brand Capital on July 23, 2014 in strategic

For some, the allure of social media was that it offered a radically new way to build brands:…

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Propaganda Is the New Frontier for Fake Social Media Accounts

by Davis Brand Capital on July 23, 2014 in cultural

Fake social media accounts are spreading pro-Chinese propaganda on Twitter, disseminating upbeat news stories about the troubled regions…

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Street Artist Mocks Your Obsession With Facebook Likes

by Davis Brand Capital on July 16, 2014 in design

As we sip our sugary soda and furiously click through our News Feeds, taking a look at the…

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Facebook, Twitter Set Usage Records for World Cup Final

by Davis Brand Capital on July 14, 2014 in cultural

Less than 24 hours after the conclusion of the 2014 World Cup final, most of the world’s soccer…

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Facebook’s Experiment Causes a Lot of Fuss for Little Result

by Davis Brand Capital on July 10, 2014 in cultural

A study in which Facebook manipulated the news feeds to more than 600,000 users sent social media users…

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Can WeChat Become A Major Advertising Platform?

by Davis Brand Capital on July 9, 2014 in economic

China’s popular messaging app, WeChat, is slowly turning itself into an advertising platform. This week, Tencent, WeChat’s operator,…

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3 Things You Should Know About The Network Economy

by Davis Brand Capital on July 8, 2014 in economic

We’re living in an age of networks. Facebook, Twitter TWTR -2.66% and LinkedIn LNKD -2.57% have hundreds of…

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Will Brand Dollars Ever Come to App-Install Ads?

by Davis Brand Capital on July 7, 2014 in economic

Facebook and Twitter May Be Readying the Ad Format for Mobile Commerce

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Social Media Fail to Live Up to Early Marketing Hype

by Davis Brand Capital on July 3, 2014 in strategic

Companies Refine Strategies to Stress Quality Over Quantity of Fans

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Brands talk like 10-year-olds on Facebook, study says

by Davis Brand Capital on June 11, 2014 in strategic

A study of 5,804 brand Facebook pages and 1,578,006 total posts offers some fascinating conclusions. Sixty-seven percent of…

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Time for Brands to Build Their Own Social Sites

by Davis Brand Capital on June 3, 2014 in strategic

Social networks have grown rapidly and gained genuine market power in a world where social conversations have become…

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Why Brands Shouldn’t Rule Out Facebook Just Yet

by Davis Brand Capital on May 30, 2014 in strategic

As digital marketers, we regularly discuss industry news with our colleagues and clients. Rarely does a subject spark…

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The Hidden Hazards of Online Ads

by Davis Brand Capital on May 15, 2014 in uncategorized

A new report released Wednesday by the Senate Homeland Security Committee’s permanent subcommittee on investigations concluded that the…

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These Are the 10 Brands Moms Like Most Right Now

by Davis Brand Capital on May 8, 2014 in uncategorized

YouGov BrandIndex polled about 5,000 mothers in April to better understand which of 1,250 leading brands they favored,…

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‘Your Story Is Your Strategy’ Says VC Who Backed Facebook And Twitter

by Davis Brand Capital on April 29, 2014 in uncategorized

Why are we doing this? Why does the problem need to be solved? Why should you join this…

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Why Mobile Ads Are Seen as a Boon to Facebook, But a Plague to Google

by Davis Brand Capital on April 25, 2014 in uncategorized

Analysts gave Facebook a big thumbs-up this week for its transition to mobile. As the company reported on…

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Facebook and Storyful launch a newswire that helps media find news content on the social network

by Davis Brand Capital on April 24, 2014 in uncategorized

The FB Newswire platform aggregates content shared publicly on Facebook, which includes photos, videos and status updates from…

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75% of Brands’ Facebook Posts Are Photos, Study Says

by Davis Brand Capital on April 23, 2014 in strategic

Ever since Facebook officially launched Timeline for businesses in 2012, brand marketers have found increasing success at engaging…

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A Million Little Facebook Pieces

by Davis Brand Capital on April 17, 2014 in strategic

“In other words, Facebook has failed to invent any new behaviors or even innovate on the behaviors that…

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How To Design For All Of Humanity, According to Facebook’s Head Of Product

by Davis Brand Capital on April 14, 2014 in strategic

Facebook has rolled out a design update, and, if the comments in my News Feed are anything to…

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From Kickstarter to Facebook: the full Oculus Rift story

by Davis Brand Capital on March 27, 2014 in design

Oculus Rift started as a breakout Kickstarter success, little more than an incredible demo involving sparks flying in…

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Too Many Facebook Hashtags Seriously Hurt Your Brand

by Davis Brand Capital on March 21, 2014 in strategic

You really need to stop using so many hashtags on your brand’s Facebook Page, according to a new…

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Facebook Eats Away At Google’s Share Of Mobile Ad Pie

by Davis Brand Capital on March 19, 2014 in design

Mobile advertising is swiftly becoming a two-horse race. According to the latest eMarketer forecast, released on Wednesday morning,…

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The Algorithm Economy: Inside the Formulas of Facebook and Amazon

by Davis Brand Capital on March 12, 2014 in uncategorized

Today we rely on digital monopolies to organize and personalize our reading and shopping experiences. Is that so…

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Visualizing 15 Years Of Acquisitions By Apple, Google, Yahoo, Amazon, And Facebook

by Davis Brand Capital on February 26, 2014 in strategic

You grow old, you slow down, and you die. That is, unless you can inject some fresh blood.…

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Hooked: Building Value With Addiction

by Davis Brand Capital on February 26, 2014 in uncategorized

We’ve just witnessed one of the most incredible examples of value creation in business history. Facebook announced the…

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The Problem With Facebook

by Davis Brand Capital on February 13, 2014 in strategic

Facebook is a complex ecosystem of individuals, creators, brands and advertisers, but I don’t think it serves any…

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Marc Jacobs Pop-Up Shop Takes Tweets, Instagrams for Payment

by Davis Brand Capital on February 7, 2014 in strategic

Marc Jacobs will open the doors to his Daisy fragrance pop-up store in Manhattan on Friday, but unlike…

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Pinterest, Twitter And Tumblr (Yes, Tumblr!) Are Starting To Steal Revenues From Facebook

by Davis Brand Capital on January 27, 2014 in uncategorized

No longer a novelty, social media is now driving huge increases in paying customers to retail sites, according…

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The 2 Teenagers Who Run the Wildly Popular Twitter Feed, @HistoryInPics

by Davis Brand Capital on January 23, 2014 in uncategorized

Meet Xavier Di Petta and Kyle Cameron, ages 17 and 19, whose ability to build a massive audience…

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Say “No” to Innovation-in-General

by Davis Brand Capital on January 23, 2014 in uncategorized

“Innovation simply isn’t one thing. It’s a wide variety of things.” Says Maxwell Wessel “Build a shared language…

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The Next Big Thing You Missed: Email’s About to Die, Argues Facebook Co-Founder

by Davis Brand Capital on January 21, 2014 in strategic

He aims to persuade the world that it too has reached “peak email,” that the decades-old medium has…

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Is Facebook Becoming the USA Today of the 21st Century?

by Davis Brand Capital on January 16, 2014 in uncategorized

When Facebook added hashtags last year and almost no one used them, you might have thought the social…

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Dropbox and Uber: Worth Billions, But Still Inches From Disaster

by Davis Brand Capital on January 14, 2014 in strategic

The most successful tech giants — think Google and Facebook — have been able to insulate themselves from…

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Social Media Mixology: Which Networks to Use Together

by Davis Brand Capital on December 23, 2013 in strategic

Being master of all the networks is a godly feat, but knowing how to use Tumblr to up…

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Here’s Where Teens Are Going Instead Of Facebook

by Davis Brand Capital on November 19, 2013 in strategic

Where are teenagers going instead? Not surprisingly, it’s mobile chat services like WeChat, and photo-sharing apps like Instagram…

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10 Brands That Changed the World

by Davis Brand Capital on November 18, 2013 in uncategorized

From fast food to fast fashion, a glass telephone to plastic money, some brands don’t merely influence our…

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Marketers: Facebook Still Has Way More Teens Than Anyone Else

by Davis Brand Capital on November 1, 2013 in strategic

Usage Among Teens May Be Down, But Advertisers Are Unfazed.

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Chinese Companies Scale the Great Firewall to Build Brands on Facebook, Twitter

by Davis Brand Capital on October 29, 2013 in strategic

But Marketers Are Stymied by Lack of Access and Limited Knowledge

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Growth Hack Your Way To Success, Like Facebook, Twitter, And Linkedin Did

by Davis Brand Capital on October 23, 2013 in strategic

Growth hacking–where engineering, product management, and marketing unite–is no longer a dark science. Can it work for your…

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The newsonomics of “Little Data,” data scientists, and conversion specialists

by Davis Brand Capital on October 21, 2013 in strategic

The world’s top newspaper companies are realizing they need to invest heavily in data analysis to maximize their…

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Twitter Follows Apple, Google & Facebook To Irish Holy Grail

by Davis Brand Capital on October 21, 2013 in strategic

Pre-IPO Twitter is trying to get in on Irish loopholes like Apple, Google, HP and Facebook before it’s…

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Facebook Fiddles With Public Posts In An Attempt To Make Itself Attractive To Teenagers

by Davis Brand Capital on October 17, 2013 in strategic

But are millennials going to view this as lipstick on a pig?

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Why Google+ is Sneaking up on Facebook

by Davis Brand Capital on September 25, 2013 in strategic

Last week, Google+ announced some small updates to its platform. The news hasn’t made huge waves, but these…

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One Publisher’s Social Media Strategy: Outright Rejection

by Davis Brand Capital on September 19, 2013 in strategic

Monocle Eschews Social Media, Says It’s No Worse Off Without It.

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Facebook hashtags said to have zero viral impact

by Davis Brand Capital on September 4, 2013 in strategic

While Twitter hashtags help drive exposure on the social network, new data shows that Facebook hashtags have the…

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Google Claims More than Half of Mobile Ad Pie, but Facebook’s Slice is Growing

by Davis Brand Capital on August 28, 2013 in uncategorized

Facebook is laying claim to a fast-growing share of mobile ad dollars, but Google still brings in more…

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Where the Real Money Is Going in Online Advertising

by Davis Brand Capital on August 8, 2013 in strategic

For all the hand-wringing over automated ad buying systems and mobile devaluing publishers’ real estate, a number of…

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Facebook Commerce May Be Better Run by Twentysomethings

by Davis Brand Capital on July 17, 2013 in strategic

Social savviness boosts sales, SMBs say.

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There Are More Eyes On Your Facebook Posts Than You Can Even Imagine

by Davis Brand Capital on July 12, 2013 in strategic

A recent report from Stanford University and Facebook suggests we consistently underestimate the size of our audience on…

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Email Is Crushing Twitter, Facebook for Selling Stuff Online

by Davis Brand Capital on July 1, 2013 in strategic

Despite the hype that inevitably clings to the newfangled, however, it’s relatively antique tech that appears to be…

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Facebook, Apple, Microsoft, Skype & Yahoo Hit With Prism Data Protection Complaints In Europe

by Davis Brand Capital on June 26, 2013 in strategic

The European data protection activists behind the Europe v Facebook (evf) campaign group, that has long been a…

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The Company Website Is Making a Comeback

by Davis Brand Capital on June 19, 2013 in strategic

The comeback is bolstered by new interlinks that make it increasingly easy for websites to suck in and…

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Facebook’s Secret To Building Friendships: Many Small Interactions

by Davis Brand Capital on June 13, 2013 in strategic

The design minds behind Facebook share the social network’s most important view–that friendships aren’t made in a moment…

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Managing Multiple Brands In Social

by Davis Brand Capital on June 11, 2013 in strategic

Social media has become an increasingly complex undertaking for large companies.

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The Ad Smackdown: Facebook Vs. Google

by Davis Brand Capital on May 14, 2013 in uncategorized

Can Facebook make a commercial for itself without turning people off?

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Will Facebook’s Changes Drive Away the Teen Crowd?

by Davis Brand Capital on March 15, 2013 in strategic

Is it possible that Facebook is getting ready to abandon the teen market to concentrate on the 18-49…

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Inside Facebook’s Internal Innovation Culture

by Davis Brand Capital on March 7, 2013 in strategic

Business news headlines featuring social-networking giant Facebook change almost as often and as dramatically as a teenager updates…

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Blacks and Hispanics Are More Likely Than Whites to Use Twitter

by Davis Brand Capital on March 6, 2013 in strategic

Graphic breakdown from Pew by age, gender, race

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The Weird Thing About Facebook: Status Updates are the Most Memorable Writing You Do

by Davis Brand Capital on February 28, 2013 in strategic

Three months from now, nobody will remember what you wrote in that email, but they’ll definitely recall your…

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Data Points: Brand Fans People have more brands as friends than ever on Facebook

by Davis Brand Capital on January 16, 2013 in strategic

Clearly, brands could stand to do more to keep consumers interested; the chief reason given by people who…

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Trade Shows – From One-Time Events To Year-Round Engagement

by Davis Brand Capital on January 8, 2013 in strategic

Even in the internet age, events are big, and important, business. The Aberdeen Group finds that 9 percent…

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The Social Commerce Attribution Problem: IBM Says Twitter Referred 0% Of Black Friday Traffic

by Davis Brand Capital on November 27, 2012 in strategic

Twitter and Facebook usually aren’t the last click before an ecommerce buy, but that doesn’t mean they didn’t…

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The Politics of Social Networks

by Davis Brand Capital on October 16, 2012 in strategic

If you’re really looking for trouble, try posting something on Facebook about your political preferences! A study from…

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IBM Has Become a Publisher. Is It Any Good?

by Davis Brand Capital on October 15, 2012 in strategic

Since 2005, micro-blogging platforms like Facebook and Twitter have changed the medium in which IBM often communicates, but…

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An Intimate Portrait Of Innovation, Risk, And Failure Through Hipstamatic’s Lens

by Davis Brand Capital on October 12, 2012 in strategic

From rooftop bashes and acquisition talks to staff clashes and layoffs, Hipstamatic’s founders and ex-employees describe the startup’s…

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Facebook To Introduce Want Button For Retailers

by Davis Brand Capital on October 9, 2012 in strategic

The social media site, whose attempts at monetizing the brand are currently coming thick and fast, has launched…

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Sorry, Marketers, You’re Doing Facebook Wrong

by Davis Brand Capital on September 28, 2012 in strategic

Analysis found that marketers are still posting too little on weekends and at night and when they do…

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Founder Brands: From Original Vision to Sustained Value

by Davis Brand Capital on September 20, 2012 in strategic

Some of the world’s most valuable and well-known companies share a common brand trait that has not been…

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Wolfram|Alpha Personal Analytics for Facebook

by Davis Brand Capital on August 31, 2012 in strategic

After I wrote about doing personal analytics with data I’ve collected about myself, many people asked how they…

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The Rise Of Visual Social Media

by Davis Brand Capital on August 29, 2012 in strategic

Blog posts became Facebook updates and Tumblr posts, which shrunk to Tweets and finally to Instagram or Pinterest.…

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Is Mark Zuckerberg in over his hoodie as Facebook CEO?

by Davis Brand Capital on August 20, 2012 in strategic

Facebook’s stock price slide has raised doubts about Mark Zuckerberg’s role as CEO. Some say he should hand…

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SEO Isn’t What You Think It Is

by Davis Brand Capital on August 17, 2012 in strategic

Marketers are buzzing from the aftershocks of Google’s recent most updates, code-named Panda and Penguin. Both the Panda…

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The Platform Ecosystem Wars: Rome Is Burning

by Davis Brand Capital on August 3, 2012 in strategic

There are common themes underlying the three major players struggles with how to grow revenue, particularly mobile revenue,…

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With Online Video, You Have 20 Seconds To Capture Your Viewer. Go.

by Davis Brand Capital on August 2, 2012 in strategic

With ever-increasing YouTube lunch breaks and Vimeo dinner dates, online video is becoming a constant companion–one that every…

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Is FB Becoming BS?

by Davis Brand Capital on August 1, 2012 in strategic

Canadian publication Maclean’s this week announced a study from the Advertising Research Foundation in New York City. The…

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Marissa Mayer Brings Brand Capital to Yahoo

by Patrick T. Davis on July 16, 2012 in cultural

I have never been a fan of — or even a believer in — so-called “personal brands.” Human…

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What If Teens Prefer Twitter to Facebook?

by Davis Brand Capital on July 11, 2012 in strategic

A member of my wife’s family and a few of her friends told me recently that they are…

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Why Social Media Will Reshape the 2012 Olympics

by Davis Brand Capital on July 9, 2012 in strategic

The 2012 Olympics in London are being touted by some as the world’s “first social Games.” While some…

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The End of the Facebook ‘Fan’ As We Know It

by Davis Brand Capital on June 28, 2012 in strategic

When the concept of a social media “fan” emerged a few years ago, it held out the promise…

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Why Content Is The New Currency

by Davis Brand Capital on June 6, 2012 in strategic

These news items recently caught our attention: P&G shifting money from marketing to social media. And GM walking…

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How Facebook can avoid being the next Yahoo!

by Davis Brand Capital on June 5, 2012 in strategic

Which new media platform has rocketed to hundreds of millions of unique visitors, provides both utility and entertainment…

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How To Identify Your Customers, Make Them Love You, And Keep Them Hooked

by Davis Brand Capital on May 23, 2012 in strategic

Every company is struggling to nail down their core target group. If only they could define it, life–or…

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What’s the Right Facebook Strategy for Brands With Several Locations?

by Davis Brand Capital on May 17, 2012 in strategic

For some companies, one Page might not be enough. For example, if a restaurant chain prides itself on…

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Meet Signal, the Instagram of Citizen Journalism

by Davis Brand Capital on May 3, 2012 in strategic

What do you get when you combine a photo-sharing mobile platform like Instagram with more geo-location awareness and…

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Bing Strips Down Results Page To Make Google Look Like “Search Overload”

by Davis Brand Capital on May 2, 2012 in strategic

While Google keeps cramming its search results pages full of tools and social content, today Bing confirmed with…

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How to Maximize Your Facebook Engagement

by Davis Brand Capital on April 28, 2012 in strategic

If you have a Facebook page, you likely know how important it is to get likes and comments.…

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Tumblr’s Tough Road to Media Company

by Davis Brand Capital on April 19, 2012 in strategic

It can be a bit comical when tech companies inch their way into media. They usually do so…

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Men Are From Google+, Women Are From Pinterest [Infographic]

by Davis Brand Capital on April 13, 2012 in strategic

Two out of every three adults who are online use social media. That’s amazing. It truly is. Wonder…

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Facebook buys Instagram …but for what?

by Davis Brand Capital on April 10, 2012 in strategic

There’s a lot of speculation today about why Facebook would spend $1 billion to acquire the uber-hip photo-sharing…

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Warning, Executives: Avoid Social Media at Your Peril

by Davis Brand Capital on April 9, 2012 in uncategorized

For my daughter, and my assistant, and other people I know in their 20s and 30s, using social…

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Brewing Controversy – How Starbucks Embraces Social Media

by Davis Brand Capital on April 4, 2012 in strategic

How does a multi-national mega-brand, responsible for crafting a consistent image all over the globe, manage to navigate…

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Facebook Timelines Allow For Brand Storytelling, but What’s the Next Chapter?

by Davis Brand Capital on April 3, 2012 in strategic

Spotify and Hulu are among the companies that have taken advantage of the Facebook Timeline format to create…

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Social At Work: Facebook’s Lessons For The Enterprise

by Davis Brand Capital on April 3, 2012 in strategic

The forthcoming Facebook IPO, set for May, will be one of the greatest events in recent tech memory.…

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Local TV Goes Social

by Davis Brand Capital on March 28, 2012 in strategic

Local TV stations are using social media to extend their coverage and conversations with viewers. They’re also working…

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Mascots Are Brands’ Best Social-Media Accessories

by Davis Brand Capital on March 27, 2012 in uncategorized

Brand mascots are rebounding as marketers redeploy old characters in new ways, create fresh ones from scratch and…

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With TV Everywhere, It’s All About Discovery

by Davis Brand Capital on March 19, 2012 in uncategorized

200 million connected TV devices will cumulatively ship in the next 18 months, and combined with Xbox (23…

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Meet the Coolest Facebook Brand Timelines From Coke to ESPN to Ford

by Davis Brand Capital on February 29, 2012 in strategic

Facebook brand timelines went live this morning, and though we’ve known about these for a while, some of…

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Why Are Retailers Shutting Their Facebook Stores?

by Davis Brand Capital on February 23, 2012 in strategic

A Bloomberg report this weekend pointed out that Gap, J.C. Penney, Nordstrom and GameStop have all opened and…

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Beyond Facebook: The Rise Of Interest-Based Social Networks

by Davis Brand Capital on February 20, 2012 in strategic

While some may pronounce that Facebook is all the social we’d ever need, users clearly haven’t gotten the…

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Rules For the Social Era

by Davis Brand Capital on February 15, 2012 in uncategorized

Facebook, KickStarter, Kiva, Twitter, and other companies thriving in the social era are operating by the rules of…

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How Social Media Can Help You Snag Top Talent For Your Company

by Davis Brand Capital on February 13, 2012 in strategic

It’s no mystery that the area with the most important long-term implications for an organization is recruiting and…

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How Dos Equis Uses Facebook To Keep Their Man Interesting To Consumers

by Davis Brand Capital on February 9, 2012 in strategic

We spoke with Colin Westcott-Pitt, VP Marketing, Dos Equis, Amstel Light, Newcastle Brown Ale at Heineken USA, about…

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Three Lessons for Social TV

by Davis Brand Capital on February 8, 2012 in strategic

You may have noticed something was missing throughout the nation’s most social sporting event of the year. The…

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Facebook Cites Google+ With Mobile Shift Among Potential Risks

by Davis Brand Capital on February 2, 2012 in strategic

Facebook Inc., the social network that filed for an initial public offering yesterday, listed rivalry with Google Inc.,…

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How to Sound Smart During the Big Game

by Davis Brand Capital on February 2, 2012 in strategic

Because you work in advertising or media, a little more is expected of you when it comes to…

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77% Of CMOs Unsure Where To Reach Consumer

by Davis Brand Capital on February 1, 2012 in strategic

While most companies are all over Facebook and Twitter, CMOs confess they are at sixes and sevens with…

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Consent of the Networked

by Davis Brand Capital on January 31, 2012 in strategic

Companies like Apple, Facebook, Google, and many other digital platforms and services have created a new, virtual public…

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Changes to the Way Customers Buy

by Davis Brand Capital on January 30, 2012 in strategic

There are many people who have gifts for selecting the best items, and helping you buy wisely. This…

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Privacy Debate: Google Cannot Opt Out of New Brand Damage

by Davis Brand Capital on January 25, 2012 in uncategorized

It was a move many saw coming, eventually. Turns out, eventually was Tuesday. That’s the day Google amended…

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The End of the Echo Chamber

by Davis Brand Capital on January 18, 2012 in strategic

Today, Facebook is publishing a study that disproves some hoary conventional wisdom about the Web. According to this…

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The 10 Most Hated Companies in America

by Davis Brand Capital on January 13, 2012 in uncategorized

Customers, employees, shareholders and taxpayers hate large corporations for many reasons. 24/7 Wall St. reviewed a lengthy list…

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The Twitter-Google Chess Match

by Davis Brand Capital on January 9, 2012 in strategic

The acquisition of Twitter by Google is the ultimate strategic buyout. We know that Twitter turned down a…

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The 2011 Hot List Revealed!

by Davis Brand Capital on December 5, 2011 in uncategorized

This year, to celebrate the media world’s tumultuous and always entertaining transformation, Adweek’s Hot List goes 360 to…

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Facebook cuts six degrees of separation to four

by Davis Brand Capital on November 22, 2011 in cultural

Since the American social psychologist, Stanley Milgram, conducted his famous ’small world experiment’ in the 1960s, it has…

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Levi’s Creates Unified Voice, E-commerce Success

by Davis Brand Capital on November 22, 2011 in strategic

How do you make a decentralized global apparel company without a single, cohesive voice around the world, no…

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Could Music Breathe Life Into Google+?

by Davis Brand Capital on November 22, 2011 in uncategorized

For the past few weeks, the “Google+ is a ghost town” meme has haunted the new social networking…

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Community Is As Community Does

by Teri A. Schindler on November 21, 2011 in strategic

“Building community.” It’s become a mantra.  You can’t go a day of digitally deposited trade reading without gurus…

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The Infographic Is Suddenly the Media Uzi of Choice

by Davis Brand Capital on November 15, 2011 in uncategorized

Just beneath the surface of the digital landscape, yet in plain sight, a raging war is brewing. Like…

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Google+, the Holy Grail of Search and Social

by Davis Brand Capital on November 10, 2011 in strategic

Google+ Pages is the game-changer for brand presence on the web in a leap over the social networking…

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Why ‘Pages’ on Google+ Isn’t Just Another Facebook

by Davis Brand Capital on November 8, 2011 in strategic

Google+ has been billed as a Facebook killer, its user homepage layout borrows heavily from Facebook, and now…

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Google+ Opens Doors to Brands, Starting With +Pepsi, +Toyota + more

by Davis Brand Capital on November 8, 2011 in strategic

Google officially launched brand pages on Google+, ending months of waiting. The Web giant’s pitch to convince businesses…

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Google+ readies new features

by Davis Brand Capital on October 20, 2011 in strategic

Google will roll out major improvements in the next three months to Google+, its new social networking service,…

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Steve Jobs’s Legacy – And The Next Tech War

by Davis Brand Capital on October 14, 2011 in uncategorized

In a few days Fast Company’s next magazine issue will begin arriving in newsstands and mailboxes. The issue…

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Prepare Yourselves: Facebook To Be Profoundly Changed

by Davis Brand Capital on September 22, 2011 in cultural

Facebook is driven by a single, unique goal. Its priority isn’t to gain more users (it already has…

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WSJ Social, For a World Where Facebook Is the New Internet

by Davis Brand Capital on September 20, 2011 in strategic

Is Facebook a friend of news companies, or is it a rival? No matter how much success publishers…

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‘Listen’ To Facebook Initiative

by Davis Brand Capital on September 20, 2011 in uncategorized

Exactly what Facebook plans to debut later this week at its f8 conference isn’t clear, but it’s reportedly…

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Google+, Minus Active Users?

by Davis Brand Capital on September 16, 2011 in uncategorized

Public posts to Google+ have decreased 41 percent month over month, according to 89n data cited on TechCrunch. …

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A New Model for Business: The Museum

by Davis Brand Capital on August 25, 2011 in strategic

At first blush, the consumer appeal of a business like Groupon seems pretty obvious. The popular deal-of-the-day Internet…

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Google Wins, Game Over

by Davis Brand Capital on August 24, 2011 in strategic

It’s always a danger to look into the crystal ball, everything is so distorted by the glass. But…

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How Social Technology Is Remaking Business, Branding And Customers

by Davis Brand Capital on August 5, 2011 in strategic

There is a fundamental shift that social media necessitates in business today ñ the need to transition from…

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Build Brands Apple’s Way

by Davis Brand Capital on July 26, 2011 in strategic

Not long ago, market research shop Millward Brown released a ranking of the world’s most valuable brands. For…

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Five Reasons Google+ Is Exploding — and Could Actually Hurt Facebook

by Davis Brand Capital on July 25, 2011 in cultural

So Google+ obviously has some traction. Just a few weeks after its launch, Google CEO Larry Page revealed…

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50 Social Media Stats to Kickstart Your Slide Deck

by Davis Brand Capital on July 20, 2011 in uncategorized

1. “Social media accounts for one out of every six minutes spent online in US.” (Journalism.co.uk) 2. “Seventy-seven…

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What Google+ Means For Google And You

by Davis Brand Capital on July 15, 2011 in cultural

Recently I had a chance to catch up with Vic Gundotra, one of the chiefs behind Google’s new…

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What Google’s Quiet Failure Says About Its Innovation Health

by Davis Brand Capital on July 11, 2011 in strategic

Let social media mavens debate whether Google+ will succeed as a ‘Facebook killer’ where Buzz did not. I…

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Mark Zuckerberg, Nonplussed By Google, Sets Facebook’s New Course

by Davis Brand Capital on July 7, 2011 in uncategorized

With 750 million members, the social network will no longer base success on user numbers but on the…

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BOOM! Goes the Dynamite Under Facebook’s Google Smear Campaign

by Davis Brand Capital on May 13, 2011 in strategic

In the annals of shady public relations stunts, Facebook’s attempt to surreptitiously plant negative — and highly misleading…

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Facebook to Ad Agencies: Let’s Be ‘in a Relationship’

by Davis Brand Capital on April 19, 2011 in strategic

Facebook today launched a stand-alone community site (facebook-studio.com) where ad agency creatives can share ideas, comment on campaigns…

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Social Networks Will Change Product Innovation

by Davis Brand Capital on March 21, 2011 in strategic

Much is being written about the impact that new communication technologies and channels (blogs, Facebook, Twitter, YouTube) have…

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Why Warner’s Movie Test on Facebook Is Such Serious Business

by Davis Brand Capital on March 11, 2011 in strategic

You could argue Warner Bros.’ test to rent, and soon sell, “The Dark Knight” and other films on…

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Web’s Hot New Commodity: Privacy

by Davis Brand Capital on February 28, 2011 in cultural

As the surreptitious tracking of Internet users becomes more aggressive and widespread, tiny start-ups and technology giants alike…

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Baked In: Fashion Site Polyvore Taps an Army of Anna Wintours

by Davis Brand Capital on February 14, 2011 in strategic

Mark Zuckerberg says social dynamics of the kind Facebook pioneered will one day be a core part of…

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Is Facebook a Bubble?

by Davis Brand Capital on January 28, 2011 in uncategorized

A poll reveals that many investors think Facebook is overvalued. Google’s outgoing CEO, meanwhile, insists Facebook is not…

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Obama: “We Are a Nation of Google and Facebook”

by Davis Brand Capital on January 26, 2011 in cultural

In addressing American innovation in the State of the Union Address, President Obama called America a nation of…

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Coca-Cola Wraps Largest Social-Media Project Ever

by Davis Brand Capital on January 3, 2011 in strategic

On Jan. 1, 2010, armed with laptops, video cameras, smartphones and plenty of other gadgetry, the three 20-somethings…

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The Next Stop for Location Services

by Davis Brand Capital on December 8, 2010 in uncategorized

Just when you’re getting used to Foursquare and Gowalla and Yelp and Facebook Places, there are new apps…

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Six Social Media Trends for 2011

by Davis Brand Capital on December 7, 2010 in uncategorized

It was a banner year for social media growth and adoption. We witnessed Facebook overtake Google in most…

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Facebook’s grand plan for the future

by Davis Brand Capital on December 6, 2010 in strategic

Mark Zuckerberg is pacing before a crowd in Facebook’s Palo Alto, California, cafeteria just before lunch on a…

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For Start-Ups, the Ultimate Goal: Becoming a Verb

by Davis Brand Capital on December 3, 2010 in design

When starting a new Web site or Internet service, most technologists are aiming to sell to a larger…

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When It Comes to Facebook, Relevance May Be Redefined

by Davis Brand Capital on November 30, 2010 in strategic

May 4, as you may or may not know, is National Star Wars Day, a fact recognized by…

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Who’s Really Innovative?

by Davis Brand Capital on November 23, 2010 in design

If you were compiling a list of the world’s most innovative companies, which businesses would top your list?

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Global internet trends you should know: From the Meeker Files

by Davis Brand Capital on November 22, 2010 in uncategorized

“Queen of the Net” and acclaimed web analyst Mary Meeker delivered one of her landmark presentations on worldwide…

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The Dawn of Like-vertising

by Davis Brand Capital on November 18, 2010 in strategic

Two truths of the online media world: brands want to develop social connections with consumers and there are…

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How Does a Brand Become a Thought Leader?

by Davis Brand Capital on November 17, 2010 in strategic

Which corporate brands are the world’s most influential? Each year we at TLG try to answer that question…

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Square Peg, No Hole

by Davis Brand Capital on October 25, 2010 in strategic

There’s been lots of talk this year about using advertising to “monetize” social media tech like Facebook and…

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For ‘B-to-B’ Companies, Finding Facebook ‘Friends’ Can Be a Struggle

by Davis Brand Capital on October 21, 2010 in strategic

Bill.com Inc., a provider of bill-payment services, is trying to market itself on Facebook. But even though the…

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Facebook, Microsoft Deepen Search Ties

by Davis Brand Capital on October 14, 2010 in strategic

Microsoft Corp. and Facebook Inc. unveiled a plan to improve the results of Microsoft’s Bing search engine by…

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Gap Reverts to Original Logo After Social Media Backlash

by Davis Brand Capital on October 12, 2010 in strategic

Gap has announced on its Facebook Page that it is scrapping its new logo design efforts, acquiescing to…

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Small Change

by Davis Brand Capital on September 28, 2010 in strategic

Why the revolution will not be tweeted.

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