Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.



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Best Brand Managers Beat the Markets

by Davis Brand Capital on February 2, 2017 in economic

Companies Excelling in Overall Brand Management Outperformed Markets in 2016 by up to 7.6 percentage points

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The Wall Street Journal to Combine Sections to Cope With Ad Decline

by Michael Phelan on November 7, 2016 in economic

The Wall Street Journal will debut a newly formatted version of its print edition starting Nov. 14, which…

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Digital Ad Revenue Up 19 Percent in First Half of 2016, According to IAB Report

by Michael Phelan on November 2, 2016 in economic

Digital advertising spend increased to $32.7 billion during the first six months of 2016, according to the latest…

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Mattel’s Diversity, Content, Retail Efforts Have Positive ROI Impact

by Michael Phelan on October 28, 2016 in economic

In January, Mattel announced its new Barbie Fashionistas line with petite, curvy and tall body types, seven new…

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AT&T, Time Warner Shares Drop Amid Wall Street Skepticism

by Michael Phelan on October 24, 2016 in economic

AT&T Inc. can add Wall Street to the list of parties skeptical of its $85.4 billion deal to…

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AT&T Is in Advanced Talks to Acquire Time Warner

by Michael Phelan on October 21, 2016 in economic

AT&T Inc. is in advanced talks to acquire Time Warner Inc.,according to people familiar with the matter, a…

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IBM Is Counting on Its Bet on Watson, and Paying Big Money for It

by Michael Phelan on October 17, 2016 in economic

Watson, can you grow into a multibillion-dollar business and become the engine of IBM’s resurgence? IBM is betting…

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In Stagnant Market, Luggage Brands Roll On

by Michael Phelan on October 14, 2016 in economic

In the first four months after it launched, luggage brand Raden made around $2 million worth of sales…

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Samsung Slashes Profit Forecast Due to Galaxy Note 7 Recall

by Michael Phelan on October 12, 2016 in economic

Samsung Electronics Co. cut its preliminary third-quarter earnings guidance figures on Wednesday, a day after announcing that it…

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Steering IT Into the Digital Manufacturing Era

by Michael Phelan on October 10, 2016 in economic

Many companies are embedding sensors in product components and equipment to streamline manufacturing processes, improve yields, and create…

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Sears is Soaring After Reports It May Sell Part of Its Business

by Michael Phelan on October 7, 2016 in economic

Sears Holdings has received a number of bids for its Craftsman tool business and the stock is soaring,…

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Everlane Responds to Lower Global Cashmere Costs by Charging Less for Sweaters

by Michael Phelan on October 3, 2016 in economic

Michael Preysman founded Everlane with the goal of exploding the fundamental building blocks of the fashion industry. He…

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Bass Pro Shops to Acquire Cabela’s

by Michael Phelan on October 3, 2016 in economic

Bass Pro Shops reached a deal to acquire Cabela’s Inc. for about $4.5 billion in cash, combining two…

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Disney Considers Offer for Twitter

by Michael Phelan on September 30, 2016 in economic

Walt Disney Co. on Monday emerged as another potential bidder forTwitter Inc., the struggling social-media service, people familiar…

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Buick Introducing Luxury Sub-Brand

by Michael Phelan on September 30, 2016 in economic

General Motors’ Buick brand is introducing a luxury sub-brand called Avenir, the automaker announces today. Avenir is French…

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BlackBerry Abandons Its Phone

by Michael Phelan on September 28, 2016 in economic

Stepping away from its signature product,BlackBerry will no longer make its own smartphones, the device it once defined.…

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Doubts About Digital Ads Rise Over New Revelations

by Michael Phelan on September 28, 2016 in economic

Marketers who have been pouring huge sums into digital advertising are wrestling with several recent events that add…

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Marriott Completes Acquisition of Starwood Hotels & Resorts

by Michael Phelan on September 23, 2016 in economic

Marriott International Inc. completed its acquisition of Starwood Hotels & Resorts Worldwide Inc. on Friday, beginning the complex…

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Nike Tosses Its Golf Clubs. (Shirts to Stay On.)

by Michael Phelan on September 23, 2016 in economic

So, who comes to mind when you think of golf and Nike? Right: (I am) Tiger Woods. And…

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Instagram Says Advertisers More Than Double in Six Months

by Michael Phelan on September 23, 2016 in economic

Facebook Inc’s Instagram said on Thursday its advertising base more than doubled to exceed 500,000 in the last…

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How Pokémon Became a Monster Hit

by Michael Phelan on September 21, 2016 in economic

When Tsunekazu Ishihara first got involved with Pokémon two decades ago, he didn’t expect Pikachu—a chubby yellow mouse…

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Bayer to Buy Monsanto in $57 Billion Deal

by Michael Phelan on September 14, 2016 in economic

Bayer AG on Wednesday said it agreed to buy U.S. seed maker Monsanto Co. for $57 billion, creating…

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Goodbye, Ivory Tower. Hello, Silicon Valley Candy Store.

by Davis Brand Capital on September 7, 2016 in economic

For eight years, Peter Coles had an economist’s dream job at Harvard Business School. His research focused on…

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Why Online Fashion Retailers Are Worth Their Dizzying Valuations

by Davis Brand Capital on September 7, 2016 in economic

How to justify sky-high earnings multiples for online fashion retailers? The old question has acquired a new urgency…

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Mondelez Plans ‘What’s Next’ After Hershey Rebuff

by Davis Brand Capital on August 31, 2016 in economic

Now that a takeover of Hershey Co. is off the table, snack giantMondelez International Inc. and its Chief…

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Winning in Consumer Packaged Goods Through Data and Analytics

by Davis Brand Capital on August 29, 2016 in economic

Consumer-packaged-goods (CPG) companies today are dealing with a host of challenges—including political and economic uncertainty, value-conscious consumers with…

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CMO Today: The Story Behind Disney’s Bet on Vice

by Davis Brand Capital on August 24, 2016 in economic

DISNEY’S ONLY VICE: Disney and Vice go together like Mickey Mouse and an Islamic State documentary. But as…

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Pfizer to Buy Medivation for $14 Billion

by Davis Brand Capital on August 22, 2016 in economic

Pfizer Inc. said Monday that it had agreed to buy biotech MedivationInc. for about $14 billion, in a…

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Home Depot, TJX Cos. Buck Retail Trends

by Davis Brand Capital on August 17, 2016 in economic

Not all retailers are in a funk. Americans are still visiting stores to pick out new kitchen cabinets…

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Gawker Media Sold to Univision for $135 Million

by Davis Brand Capital on August 17, 2016 in economic

Gawker Media has been sold in bankruptcy to Univision for $135 million dollars, the site Recode reported on…

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How Reach and Advertising Impact Are Related in Total Audience

by Davis Brand Capital on August 8, 2016 in economic

Keeping track of consumers’ media diets is a daunting challenge for any marketer. Thankfully it’s less challenging when…

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In Olympic Marketing, Smaller Brands Find Restrictions Tough

by Davis Brand Capital on August 5, 2016 in economic

The Olympics are full of stories of underdogs triumphing against the odds for athletic glory. But in the…

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Thanks, Zika: NBC Hits Record $1.2 Billion in Ad Sales for Olympics

by Davis Brand Capital on August 5, 2016 in economic

NBC hit a new record for Olympic advertising – securing $1.2 billion in national ad sales for the…

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Bigger is Not Always Better: Using Reach Efficiency to Run Smarter Digital Campaigns

by Davis Brand Capital on August 3, 2016 in economic

Digital media buying is becoming more sophisticated as the industry moves beyond simple impression-based buying in favour of…

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Maximizing Marketing Value Through Smarter Procurement

by Davis Brand Capital on August 3, 2016 in economic

In an environment undergoing continual transformation, companies are searching for new ways to assess, increase, and monitor the…

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Uber to Sell China Business to Rival Didi After Losing Billions

by Davis Brand Capital on August 1, 2016 in economic

Didi Chuxing, the dominant ride-hailing service in China, said it will acquire Uber Technologies Inc.’s operations in the…

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Brand Content Now Part of Half of CNN International Ad Deals

by Davis Brand Capital on August 1, 2016 in economic

CNN International has been on a mission to evolve its digital commercial offering. The goal is to move…

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Yahoo Agrees to Sell Web Businesses to Verizon for $4.8 Billion

by Davis Brand Capital on July 25, 2016 in economic

Yahoo! Inc. agreed to sell its main web businesses to Verizon Communications Inc. for $4.8 billion, ending a two-decade…

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Nintendo Stock Crashes Back to Earth on the News That Pokémon Go Isn’t Just for Nintendo

by Davis Brand Capital on July 25, 2016 in economic

Think you’re confused by the Pokémon Go phenomenon? Not as confused as Nintendo investors. Shares of the Japanese…

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Kodak’s Downfall Wasn’t About Technology

by Davis Brand Capital on July 19, 2016 in economic

A generation ago, a “Kodak moment” meant something that was worth saving and savoring. Today, the term increasingly…

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Netflix, Once Invincible, Sees Big Drop in Growth

by Davis Brand Capital on July 19, 2016 in economic

Netflix isn’t looking so invincible anymore. On Monday, the company disappointed Wall Street with the news that subscriber…

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McDonald’s Unit to Sponsor ‘Pokémon Go’ in Japan

by Davis Brand Capital on July 19, 2016 in economic

McDonald’s Holdings Co. will participate in the introduction of the hit game “Pokémon Go” in Japan and will…

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Widening the Window: How Additional Opportunities Give a View of a Larger Audience

by Davis Brand Capital on July 18, 2016 in strategic

The ascension of digital media platforms has given consumers a wide array of options for not just how…

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Fascinating Graphics Show Who Owns All the Major Brands in the World

by Davis Brand Capital on July 18, 2016 in economic

All the biggest product brands in the world are owned by a handful of corporation. Food, cleaning products,…

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Benchmarking Return on Ad Spend: Media Type and Brand Size Matter

by Davis Brand Capital on July 15, 2016 in economic

Now and again, every one of us looks up from our desks, stares at the ceiling and asks,…

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Live Streaming Breaks Through, and Cable News Has Much to Fear

by Davis Brand Capital on July 14, 2016 in economic

Cable news has functioned as the harrowing background soundtrack to much of 2015 and 2016. In covering terrorist…

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Amazon Prime Day is Biggest Day for Online Retailer Ever

by Davis Brand Capital on July 13, 2016 in economic

So much for concerns that the second Prime Day event didn’t live up toAmazon’s expectations. The online retailer…

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Growing Grocery Online: Innovation in Digital Commerce for CPG

by Davis Brand Capital on July 12, 2016 in economic

E-commerce is nothing new for many of Americans. Estimated U.S. retail e-commerce sales are hovering just below 10%…

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Pokémon Go Adds $9B to Nintendo’s Value, Global Rollout Continues This Week

by Davis Brand Capital on July 11, 2016 in economic

Nintendo rode the Pokémon Go wave that enveloped countries where it’s currently available this past weekend: The company’s…

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U.F.C. Sells Itself for $4 Billion

by Davis Brand Capital on July 11, 2016 in economic

Ultimate Fighting Championship seemed for years to be a curio, a niche sport for those interested in seeing…

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Coca-Cola UK Talks Digital Dos And Don’ts For New £10 Million Campaign

by Davis Brand Capital on July 8, 2016 in economic

Coca-Cola is having a shake-up in the U.K. With increasing pressure from the British government in the form of…

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Gap June Sales Top Estimates as Traffic Improves at Old Navy

by Davis Brand Capital on July 8, 2016 in economic

Gap Inc., the biggest U.S. apparel-focused retailer, posted June sales that topped analysts’ estimates, a sign the company’s…

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Ralph Lauren’s Turnaround Plan Has Parallels of Ford Motor’s Road Map

by Davis Brand Capital on July 8, 2016 in economic

When the Ralph Lauren Corporation recently unveiled a turnaround plan, calling it “The Way Forward,” it unwittingly invoked…

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Here’s How Pinterest Plans to Get You to Shop More

by Davis Brand Capital on July 6, 2016 in economic

The social media brand wants to be a shopping hub. Pinterest debuted a host of new e-commerce features…

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China Resources Beer to Raise $1.2 Billion for SABMiller Deal

by Davis Brand Capital on July 6, 2016 in economic

China Resources Beer Holdings Co. plans to raise HK$9.5 billion ($1.2 billion) in a Hong Kong share sale…

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Why Hershey Sale is Unlikely

by Davis Brand Capital on July 6, 2016 in economic

Hershey Co. shareholders salivating over the prospect of a rich cash-and-stock deal with Mondelez International Inc. may go…

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Amazon is Quietly Eliminating List Prices

by Davis Brand Capital on July 5, 2016 in economic

In a major shift for online commerce, Amazon is quietly changing how it entices people to buy. The…

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How the FT Drove Digital Subscriptions Sales by 600 Percent Over Brexit Weekend

by Davis Brand Capital on June 29, 2016 in economic

Like all massive news with global ramifications, the startling Brexit outcome has caused traffic surges for most quality publishers. But…

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GE’s Finance Unit Sheds Its ‘Too Big to Fail’ Designation

by Davis Brand Capital on June 29, 2016 in economic

General Electric Co.’s slimmed down financing arm shed its “too big to fail” designation on Wednesday, no longer…

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Compensating Volkswagen’s Victims

by Davis Brand Capital on June 29, 2016 in economic

The federal government’s $14.7 billion settlement with Volkswagen over the company’s emissions cheating scandal is one of the…

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Digital Ad Execs: Four Ways Brexit Will Affect the Industry

by Davis Brand Capital on June 27, 2016 in economic

Britain is leaving the European Union. Though the process will take up to two years, the news sent…

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Bono and Ali Hewson Join a Natural Beauty Juggernaut

by Davis Brand Capital on June 27, 2016 in economic

After a week in which Revlon bought Elizabeth Arden and Mayhoola for Investments bought Balmain, now Beautycounter, the…

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Skullcandy Gets Buyout Offer From Private-Equity Firm

by Davis Brand Capital on June 27, 2016 in economic

Skullcandy Inc. on Monday said a private-equity firm had taken a nearly 10% stake in the company and…

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Vice Media CEO on Branded Content Success

by Davis Brand Capital on June 24, 2016 in economic

Vice Media CEO Shane Smith discusses how Vice incorporates brands into content that appeals to both companies and…

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The Sports TV Well Has Run Dry

by Davis Brand Capital on June 24, 2016 in economic

The lawyers are still poring over the deal points, but a new media rights package for the Big…

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Volkswagen Agrees to Pay Billions to Drivers Over Emissions Scandal

by Davis Brand Capital on June 24, 2016 in economic

Volkswagen has agreed to pay $10.2 billion to settle its U.S. emissions scandal case, according to the Associated Press,…

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H&M Earnings Decline on Weakest Sales Growth in Three Years

by Davis Brand Capital on June 22, 2016 in economic

Hennes & Mauritz AB reported earnings that missed analysts’ estimates as the Swedish fashion retailer was hampered by Europe’s…

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Fashion House Balmain Sold to Qatar’s Mayhoola Sovereign Wealth Fund

by Davis Brand Capital on June 22, 2016 in economic

The Qatari investment fund that owns the Italian Valentino label will take over the French fashion house Balmain,…

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Who’s Winning the Latest Sports Brand War: Adidas Who’s Pitch Perfect or Nike Boxing Out in the NBA?

by Davis Brand Capital on June 22, 2016 in economic

Adidas has just extended its relationship with the German Football Association until 2022, not only making the kit…

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Italy’s Ferragamo CEO Sees No Let-up in Luxury Sector Slowdown

by Davis Brand Capital on June 20, 2016 in economic

Salvatore Ferragamo will focus on boosting profits this year to combat lower growth in the luxury industry as…

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Valuable Variables: Consumers Want More Than Low Prices From Retailers

by Davis Brand Capital on June 20, 2016 in economic

Listen up! Only about half (53%) of global respondents believe that retailers always or mostly understand their grocery…

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Tom Ford Beauty Poised to Become Billion-Dollar Brand by 2020

by Davis Brand Capital on June 20, 2016 in economic

The company’s sales are set to hit US$500 million this fiscal year, according to WWD sources, representing an…

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Birchbox, a Pioneer in Subscription Beauty Sales, Scales Back

by Davis Brand Capital on June 17, 2016 in economic

The startup that set the subscription-box craze in motion has scaled back plans for its growth as increased…

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VR Maker Vrse Gets a New Name—Within—and Millions in Funding

by Davis Brand Capital on June 17, 2016 in economic

Virtual reality is on fire. Oculus and Vive headsets are making their way into homes, filmmakers are starting…

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Cosmetics Maker Revlon to Buy Elizabeth Arden in $870 Million Deal

by Davis Brand Capital on June 17, 2016 in economic

Cosmetics maker Revlon Inc has agreed to buy Elizabeth Arden Inc in an $870 million deal to strengthen…

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Wal-Mart and P&G: A $10 Billion Marriage Under Strain

by Davis Brand Capital on June 15, 2016 in economic

Last year, executives at Procter & Gamble Co. were alarmed whenWal-Mart Stores Inc. stocked a European competitor right…

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Twitter Has Invested in Music Streaming Service SoundCloud

by Davis Brand Capital on June 15, 2016 in economic

Two years ago Twitter thought about buying SoundCloud, but ended up walking away from the music service. Now…

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How Chick-fil-A Went From Cult Favorite to Fast Food Behemoth

by Davis Brand Capital on June 15, 2016 in economic

In a sea of electric-hued burgers, “O”-shaped chicken rings, and fried chicken patties masquerading as sandwich buns, Chick-fil-A’s…

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LVMH, Kering, Richemont? Where to Place Your Bets.

by Davis Brand Capital on June 13, 2016 in economic

The luxury goods market is drifting the under the influence of disparate variable factors, with few fixed reference…

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Microsoft is Buying LinkedIn for $26.2 Billion

by Davis Brand Capital on June 13, 2016 in economic

Microsoft missed the mobile wave. Now Satya Nadella says he’s going to spend a ton of money to…

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Snapchat Launches a Colossal Expansion of Its Advertising, Ushering in a New Era for the App

by Davis Brand Capital on June 13, 2016 in economic

Imran Khan was an internet-focused investment banker at Credit Suisse, where, in September 2014, he orchestrated Chinese ecommerce…

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Survey Shows Rapid Growth in Online Shopping

by Davis Brand Capital on June 10, 2016 in economic

For the first time, consumers say they bought more of their purchases on the web than in stores,…

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The Where Behind the Wear: Americans Are Buying Clothes in-store, Online and on Their Phones

by Davis Brand Capital on June 10, 2016 in economic

With the weather beginning to warm up across the U.S., many Americans are likely shopping for the latest…

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Google Overtakes Apple as World’s Most Valuable Brand in 2016

by Davis Brand Capital on June 10, 2016 in economic

Apple is no longer the world’s most valuable brand and has been overtaken by Google, according to a…

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Lululemon Athletica Revenue Tops Views

by Davis Brand Capital on June 8, 2016 in economic

Lululemon Athletica Inc. on Wednesday said its inventory woes are now under control, removing a drag on its…

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Ralph Lauren Forecasts Painful Transition Year

by Davis Brand Capital on June 8, 2016 in economic

Ralph Lauren Corp. tumbled as much as 10 percent after predicting a plunge in sales this year, showing the challenges…

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The Incredibly Brilliant Way People are Now Paying for Things in Asia

by Davis Brand Capital on June 8, 2016 in economic

When Apple first rolled out Apple Pay in 2014, it was billed as a simpler way to buy…

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Saudi Arabia Invested $3.5 Billion in Uber. That Could Be Bad News for the Global Economy.

by Davis Brand Capital on June 3, 2016 in economic

Uber has raised an astonishing $3.5 billion from Saudi Arabia’s sovereign wealth fund. It’s one of the biggest…

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J&j to Buy Hair Care Products Maker Vogue for $3.3 Billion

by Davis Brand Capital on June 3, 2016 in economic

Johnson & Johnson said on Thursday it would acquire Vogue International for $3.3 billion, adding brands such as…

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Lands’ End Whipsaws Amid Dismal Quarterly Earnings

by Davis Brand Capital on June 3, 2016 in economic

Shares of Lands’ End traded in a wide range Wednesday after the retailer posted quarterly earnings that were…

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Volkswagen Reports Profit Drop as It Grapples With Emissions Scandal

by Davis Brand Capital on June 1, 2016 in economic

Volkswagen is still managing to make money despite an emissions scandal. It is just not making money selling…

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Beset by Rivals and Record Labels, Spotify Plots Path to Profit

by Davis Brand Capital on June 1, 2016 in economic

Spotify is a household name, with more paying users than any other music-streaming service in the world. But…

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Cuervo Said to Eye Third Quarter for Possible $1 Billion IPO

by Davis Brand Capital on June 1, 2016 in economic

Jose Cuervo, the world’s biggest tequila producer, is seeking to raise as much as $1 billion in an…

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Google Beats Oracle on Copyright, Defeating $9 Billion Claim

by Davis Brand Capital on May 27, 2016 in economic

Google won a jury verdict that kills Oracle Corp.’s claim to a $9 billion slice of the search…

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Asian-Americans are Expanding Their Footprint in the U.s. and Making an Impact

by Davis Brand Capital on May 27, 2016 in economic

From food to technology to entertainment, Asian-American influence continues to rise in the U.S. and is spanning across…

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Facebook and Microsoft to Build Fiber Optic Cable Across Atlantic

by Davis Brand Capital on May 27, 2016 in economic

Facebook Inc. and Microsoft Corp. have teamed up to build a new fiber optic cable under the Atlantic…

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Shared, Collaborative and On Demand: The New Digital Economy

by Davis Brand Capital on May 25, 2016 in economic

A number of new commercial online services have emerged in recent years, each promising to reshape some aspect…

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Brands That are Building Momentum with Millennials

by Davis Brand Capital on May 25, 2016 in economic

There’s no confusion in the market about the significance of Millennials. After all, they account for 24% of…

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Monsanto Calls Bayer’s $62 Billion Takeover Offer ‘Financially Inadequate’

by Davis Brand Capital on May 25, 2016 in economic

Monsanto has rejected a $62 billion takeover bid from Bayer as “incomplete and financially inadequate,” but left the…

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How to Fix Luxury’s Alibaba Problem

by Davis Brand Capital on May 24, 2016 in economic

Over the last three months, Chinese consumers purchased 115,000 authentic Coach products worth $14 million on Taobao (Alibaba’s…

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GE’s Immelt Signals End To 7 Decades of Globalization

by Davis Brand Capital on May 23, 2016 in economic

General Electric CEO Jeffrey Immelt, in a speech that may signal an end to seven decades of globalization,…

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Bayer Makes $62 Billion Bid for Monsanto

by Davis Brand Capital on May 23, 2016 in economic

German pharmaceutical and chemicals giant BayerAG on Monday said it made an all-cash offer to acquire Monsanto Co.for…

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The Silver Lining In Walmart’s Slowing E-Commerce Growth

by Davis Brand Capital on May 20, 2016 in economic

When Walmart reported on Thursday that comparable sales at its U.S. stores had risen in the first quarter,…

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Retailers Brace to Unload Inventory

by Davis Brand Capital on May 20, 2016 in economic

Profit could get squeezed even more as many retailers, including department stores, struggle to unload inventory and slash…

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Bayer Proposes to Acquire Monsanto

by Davis Brand Capital on May 20, 2016 in economic

Bayer AG has approached Monsanto Co. about a takeover that would fuse two of the world’s largest suppliers…

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Burberry Battles Slump With Cost-Cutting, Share Buyback

by Davis Brand Capital on May 18, 2016 in economic

Burberry Group PLC announced a cost-cutting program and share buyback on Wednesday as it reported an 8% fall…

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Nordstrom’s First-Quarter Sales Slide, and It Cuts Its Outlook for the Year

by Davis Brand Capital on May 18, 2016 in economic

The department store operator Nordstrom reported a drop in first-quarter sales at established stores and cut profit expectations…

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How Consumer-Generated Content Drives Brand Value

by Davis Brand Capital on May 16, 2016 in economic

Consumer-generated content is everywhere. Consumers post everything from comprehensive reviews to pictures of the products they’ve bought or…

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Pfizer to Buy Anacor for $4.5 Billion

by Davis Brand Capital on May 16, 2016 in economic

Pfizer Inc. said Monday it would buy Anacor Pharmaceuticals Inc. in an all-cash deal worth about $4.5 billion,…

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When TV Ads Go Subliminal With a Vengeance, We’ll Be to Blame

by Davis Brand Capital on May 16, 2016 in economic

For decades the annual television industry ritual known as the upfronts has gone the same way. Thousands of…

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European Car Sales Up 9 Percent in April, VW Brand Back to Growth

by Davis Brand Capital on May 13, 2016 in economic

European car sales rose 9 percent in April, industry data showed on Friday, with nearly all auto manufacturers…

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Apple’s $1 Billion Investment in Didi is Really an Investment in its Own Future

by Davis Brand Capital on May 13, 2016 in economic

Unexpected news came from the world’s most valuable company today as Apple confirmed it invested $1 billion in…

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Shop ‘Til They Drop… Or At Least Until Their Thumbs Hurt: Getting to Know the Mobile Shopper

by Davis Brand Capital on May 13, 2016 in economic

For many Americans, smartphones are as much a necessity in their daily lives as the air they breathe…

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The World’s Most Valuable Brands 2016

by Davis Brand Capital on May 12, 2016 in economic

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Grow Fast or Die Slow: Why Unicorns are Staying Private

by Davis Brand Capital on May 11, 2016 in economic

Technology companies worth more than $1 billion—and many worth $10 billion—have fewer reasons to go public than they…

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Nissan in Talks to Own Third of Mitsubishi Motors For $1.8 Billion: Sources

by Davis Brand Capital on May 11, 2016 in economic

Nissan Motor Co is in advanced talks to take a roughly one-third stake in Mitsubishi Motors Corp with…

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Federal Judge Blocks Staples-Office Depot Merger

by Davis Brand Capital on May 11, 2016 in economic

A federal judge on Tuesday blocked the planned merger of rivals Staples Inc. and Office Depot Inc. because…

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The Economy’s Real Drag: Us

by Davis Brand Capital on May 9, 2016 in economic

American consumers aren’t what they used to be — and that helps explain the plodding economic recovery. It…

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Krispy Kreme’s Sweet Deal

by Davis Brand Capital on May 9, 2016 in economic

What goes great with a cuppa Joe? A tasty doughnut. JAB Holdings, which swallowed the Keurig Green Mountain…

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Nope, the TV Business Isn’t Dead Yet. Far From It, Really

by Davis Brand Capital on May 9, 2016 in economic

Over the past few years, media analysts have bemoaned the End of TV. Some have wondered, as ratings tumble…

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Luxury Sector Pays the Price of Fear

by Davis Brand Capital on May 6, 2016 in economic

The Savigny Luxury index (“SLI”) lost ground again this month, dropping almost 3 percent, whilst the MSCI World…

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Spotify of Muzak Wins Global Streaming Deal With McDonald’s

by Davis Brand Capital on May 6, 2016 in economic

A Spotify Ltd.-backed startup targeting the market once known as Muzak has scored a major client, reaching a…

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Kentucky Derby Sponsorship Growing

by Davis Brand Capital on May 6, 2016 in economic

With horse racing fans counting down to the Kentucky Derby, Kantar Media says the event is gaining in…

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The Economic Essentials of Digital Strategy

by Davis Brand Capital on May 5, 2016 in economic

In July 2015, during the championship round of the World Surf League’s J-Bay Open, in South Africa, a…

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Does Strong Corporate Culture Create Long-Term Value?

by Davis Brand Capital on May 5, 2016 in economic

In 2005, billionaire hedge fund manager Eddie Lampert acquired a large portion of Sears Holdings, the parent company…

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The New York Times Thinks Digital Growth Will Outpace Print Losses — Just Not Yet

by Davis Brand Capital on May 4, 2016 in economic

The New York Times Company, with its huge digital subscription base and international reach, is quite different from…

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Why ‘Cause-Driven’ Companies Can Still Care About Profit

by Davis Brand Capital on May 4, 2016 in economic

Chinedu Echeruo, founder of Gigameet and HopStop, explains why many companies — including ones created for social good…

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U.S. Auto-Sales Boom Isn’t Out of Gas

by Davis Brand Capital on May 2, 2016 in economic

The U.S. auto market’s boom times can’t last forever, but auto makers appear to have at least a…

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Ferrari Raises 2016 Forecast as Sports Car Sales Help Profit

by Davis Brand Capital on May 2, 2016 in economic

Ferrari NV raised forecasts for 2016 after sales of new sports cars helped profit jump 11 percent in the…

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RBS Brand to Undergo (Another) Overhaul as It’s Ditched in England and Wales

by Davis Brand Capital on May 2, 2016 in economic

The Royal Bank of Scotland is shedding its RBS branding, axing it altogether in England and Wales. The…

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The Chrysler 200, Symbol of a Comeback, Slowly Fades Away

by Davis Brand Capital on April 29, 2016 in economic

It was the car that symbolized Chrysler’s comeback from bankruptcy, and the star of its iconic Super Bowl…

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What Is Prince’s Legacy Worth? The Tax Man Wants to Know

by Davis Brand Capital on April 29, 2016 in economic

After the doves cry, there’s IRS Form 706. Estate-tax attorneys for Prince, who died last week, must attempt…

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How the Comcast-DreamWorks Deal Came Together so Fast

by Davis Brand Capital on April 29, 2016 in economic

The rumor made its way from Hollywood to Comcast Corp. headquarters in Philadelphia: Jeffrey Katzenberg was about to…

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Apple Forecasts Another Sales Decline as iPhone Demand Cools

by Davis Brand Capital on April 27, 2016 in economic

Apple Inc.’s smartphone woes are deepening. The company posted its first quarterly revenue drop in more than a…

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Cadillac Targets 11 Percent Operating Margin in 10 Years

by Davis Brand Capital on April 27, 2016 in economic

Cadillac, General Motors Co’s luxury brand, is targeting an 11 percent operating margin in 10 years, Cadillac President…

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A Bitcoin Exchange Just Got Approval to Operate Across the EU

by Davis Brand Capital on April 27, 2016 in economic

Fifteen months ago, hackers lifted more than $5 million from the bitcoin exchange operated by Bitstamp, a Slovenian…

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All-Day Breakfast, Promotions Drive McDonald’s Profit Beat

by Davis Brand Capital on April 22, 2016 in economic

McDonald’s Corp’s quarterly earnings jumped more than expected in the latest quarter, as all-day breakfasts and new meal…

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Alphabet Slides 5% After Missing Earnings Expectations on Revenue of $20.3B

by Davis Brand Capital on April 22, 2016 in economic

For a split second, Alphabet was the most valuable company in the world. Not so much any more,…

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As Business Insider Grows its Brand Outside the U.S., Its Paid Research Arm’s Ambitions Continue to Build

by Davis Brand Capital on April 22, 2016 in economic

That Business Insider has done well for itself is an understatement. It now sits comfortably within the Axel…

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Concert ‘Merch’ Comes of Age

by Davis Brand Capital on April 18, 2016 in economic

T-shirts, hoodies, hats, jackets and other concert souvenirs, emblazoned with faces, logos and album art, have always been…

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Netflix Plunges on Forecast for Weakening Subscriber Growth

by Davis Brand Capital on April 18, 2016 in economic

Netflix Inc., the world’s largest paid online TV network, plunged after rattling investors with forecasts for weakening subscriber…

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Fiat Chrysler CEO Sees Toyota, VW, Ford as Possible Merger Candidates

by Davis Brand Capital on April 18, 2016 in economic

Fiat Chrysler Automobiles sees Toyota, Volkswagen and Ford as the remaining potential merger candidates after its attempt to…

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The On-Demand Economy Is Growing, and Not Just for the Young and Wealthy

by Davis Brand Capital on April 15, 2016 in economic

The on-demand economy is large, and getting larger. Economic activities centered around online platforms, where independent sellers can…

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Germans are Buying Ford Mustangs Like Crazy

by Davis Brand Capital on April 15, 2016 in economic

According to Germany’s Kraftfahrt-Bundesamt (Federal Motor Transport Authority), 780 Mustangs were sold in the country in March, with…

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Lyft Is Gaining on Uber as It Spends Big for Growth

by Davis Brand Capital on April 15, 2016 in economic

Visit many of America’s top landmarks, and amid the crowds of tourists, you’ll find hip, young people in…

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Burberry Sees Profit Setback Amid Declining Luxury-Goods Demand

by Davis Brand Capital on April 14, 2016 in economic

Burberry Group Plc said earnings this year will be at the low end of analysts’ estimates as the UK’s…

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What Does a Digitally Transformed Retailer Look Like?

by Davis Brand Capital on April 13, 2016 in economic

According to the IMRG Capgemini Sales Index, online sales accounted for 27% of UK retail sales in 2015.…

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Everything’s Looking Up for Consumers, So Why Aren’t They Spending?

by Davis Brand Capital on April 13, 2016 in economic

Almost everything needed to propel bigger gains in U.S. consumer spending is going right, so why the restraint? Employment…

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Asos to Invest Deeper in Social Content as Half of Orders Now Made on Mobile

by Davis Brand Capital on April 13, 2016 in economic

Asos has laid bare its ambitions to put more marketing investment behind content and social media channels, in…

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McDonald’s and Its 267% Rally Get No Respect From Wall Street

by Davis Brand Capital on April 11, 2016 in economic

McDonald’s is having a moment. Actually, it’s been having one for a while. Analysts may find no shortage…

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Verizon Plans Bid to Buy Yahoo’s Web Business, Sources Say

by Davis Brand Capital on April 11, 2016 in economic

Verizon Communications plans to make a first-round bid for Yahoo’s Web business next week and is willing to…

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Digital Strategy: Understanding the Economics of Disruption

by Davis Brand Capital on April 11, 2016 in economic

Amid digital disruption, companies must evaluate the most effective ways to create value, rather than trying to guess…

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Behind the Scenes at Disney as It Purged a Favorite Son

by Davis Brand Capital on April 8, 2016 in economic

Thomas O. Staggs, then the chief financial officer of the Walt Disney Company, was having lunch with Robert…

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MGM Growth to Start Marketing Year’s Biggest U.S. IPO Next Week: Sources

by Davis Brand Capital on April 8, 2016 in economic

Real estate investment trust MGM Growth Properties LLC will start marketing its U.S. initial public offering to investors…

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Fiat Chrysler Cuts 1,300 Workers in Michigan, Scraps Shift

by Davis Brand Capital on April 6, 2016 in economic

Fiat Chrysler Automobiles said on Wednesday it is laying off about 1,300 workers indefinitely and ending one of…

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Twitter Gets Deal to Stream NFL’s Thursday Night Games

by Davis Brand Capital on April 6, 2016 in economic

Twitter Inc. obtained the rights to stream 10 of the National Football League’s Thursday night games, a bid…

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Making Sense Of The Many Business Models In The Sharing Economy

by Davis Brand Capital on April 6, 2016 in economic

Is Uber even part of the sharing economy? Does Airbnb’s business model have a positive or negative impact…

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NBCU And Vox Join Forces To Sell Digital Advertising

by Davis Brand Capital on April 4, 2016 in economic

NBC Universal andVox Media will work together to sell digital ad inventory across their portfolio of brands, the…

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Challenges Loom as Hyundai Launches Luxury Brand

by Davis Brand Capital on April 4, 2016 in economic

Korean automaker Hyundai has been one of the auto industry’s successes stories for years, but it faces new…

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Alaska Air buys Virgin America

by Davis Brand Capital on April 4, 2016 in economic

Alaska Air is buying Virgin America for $2.6 billion in cash. Together, they’ll become the fifth largest U.S.…

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Saudi Arabia Plans $2 Trillion Megafund for Post-Oil Era: Deputy Crown Prince

by Davis Brand Capital on April 1, 2016 in economic

Saudi Arabia is getting ready for the twilight of the oil age by creating the world’s largest sovereign…

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Auto Makers’ U.S. Sales Rise in March

by Davis Brand Capital on April 1, 2016 in economic

Favorable weather and a pair of extra selling days help push U.S. auto sales last month toward the…

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Tesla’s New Model 3 Seats Five Adults, Has Two Trunks, Costs $35,000—and Could Change Everything

by Davis Brand Capital on April 1, 2016 in economic

After eight years of promotional buildup, Elon Musk spent just 13 minutes introducing the Model 3, the new…

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How Sponsored Content Drives More Than 60 Percent of The Atlantic’s Ad Revenue

by Davis Brand Capital on March 30, 2016 in economic

Today, every publisher has some form of native offering. For The Atlantic, sponsored content has proved better ROI…

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Since the Recession, We’re Spending Again—But With Less Income

by Davis Brand Capital on March 30, 2016 in economic

U.S. household spending has fully recovered since the latest recession, but income hasn’t, squeezing budgets and pushing many…

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NBC Sells $1 billion in Ads for Rio Olympics

by Davis Brand Capital on March 30, 2016 in economic

NBC, a unit of Comcast Corp, said it had sold $1 billion in national ads for the Summer…

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There is No Uber Economy, there is only Uber

by Davis Brand Capital on March 28, 2016 in economic

Lots of names get tossed around for our new digital economy. The “gig economy.” The “sharing economy.” The…

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Marriott Gets Outbid — Again — For Starwood Hotels

by Davis Brand Capital on March 28, 2016 in economic

Marriott International’s plans to take over Starwood Hotels & Resorts hit another roadblock Monday when China’s Anbang’s Insurance…

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Charter’s $67 Billion Cable Merger Hinges on the Cord Cutters

by Davis Brand Capital on March 28, 2016 in economic

Charter Communications is within striking distance of finally capturing its prize. As soon as this week, the cable…

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Playboy Magazine Publisher Exploring Sale: Source

by Davis Brand Capital on March 25, 2016 in economic

Playboy Enterprises, the owner of Playboy magazine, is exploring a sale, a source familiar with the matter told…

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D.C. Regulators Green-Light Pepco-Exelon Merger, Creating Largest Utility in the Nation

by Davis Brand Capital on March 25, 2016 in economic

District regulators approved a $6.8 billion merger between Pepco Holdings and Exelon on Wednesday, creating the largest publicly held…

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Volkswagen Gets a Month for Plan on Diesel Emissions Fix

by Davis Brand Capital on March 25, 2016 in economic

A federal judge on Thursday gave Volkswagen and regulators a month to provide a specific plan about how…

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Nike’s Female Focus Pushes Marketing Spend to $804m

by Davis Brand Capital on March 23, 2016 in economic

Nike’s stated ambition of turning women’s sportswear into an $11bn business by 2020 is impacting its marketing budget,…

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Yum Holds Talks With KKR, Others on China Business Stake Sale

by Davis Brand Capital on March 23, 2016 in economic

Yum Brands Inc. is considering selling a stake in its Chinese operation as part of a plan by…

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Designer Sneakers and $200 Leggings: How Luxury Stepped Into the Rise of Athleisure

by Davis Brand Capital on March 23, 2016 in economic

Caroline Gogolak, a former ballerina and Goldman Sachs analyst, wanted an alternative to Lululemon leggings. To her, it…

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Global Ad Spending to Get Boost from Presidential Elections, Olympics in 2016

by Davis Brand Capital on March 21, 2016 in economic

Ad spending around the U.S. presidential election, summer Olympics and the Union of European Football Associations’ championship is…

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Sheraton-Owner Starwood Accepts Higher Offer From Marriott

by Davis Brand Capital on March 21, 2016 in economic

Starwood Hotels and Resorts Worldwide Inc, owner of the Sheraton and Westin hotel brands, agreed to a higher…

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Uncommon Sense: When Should You Consider an “EDLP” Pricing Strategy For Your Product?

by Davis Brand Capital on March 21, 2016 in economic

There is nothing new about a low-price strategy: retailers have deployed it for decades, and continue to do…

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ARF: Brands Should Be Spending $31 Billion More This Year Than They Are

by Davis Brand Capital on March 18, 2016 in economic

U.S. advertisers are leaving money on the table, underspending collectively by around 16% or $31 billion annually, because…

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Toyota Dumps Scion

by Davis Brand Capital on March 18, 2016 in economic

This August Toyota is killing Scion, its 13-year-old attempt at luring young people to then-staid Toyota TM. It sold…

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U.S. Data Points to Firming Economy, Inflation

by Davis Brand Capital on March 16, 2016 in economic

Underlying U.S. inflation increased more than expected in February as rents and medical costs maintained their upward trend,…

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Why Messaging Startup Slack Keeps Raising Money It Doesn’t Need

by Davis Brand Capital on March 16, 2016 in economic

Slack Technologies Inc.’s product is only two years old, yet the corporate messaging startup has already raised more than…

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CNN to Pump $20 Million Into Digital Expansion

by Davis Brand Capital on March 16, 2016 in economic

CNN is planning to pour $20 million into its digital products as it looks to expand its reach…

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Top Start-Up Investors Are Betting on Growth, Not Waiting for It

by Davis Brand Capital on March 14, 2016 in economic

For the last few years, the spotlight in start-up investing has largely shone on those who poured money…

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As Computers Drive Financial News, Journalists Pick Up the Pieces

by Davis Brand Capital on March 14, 2016 in economic

There was a time when traders relied on reporters to tell them about market news. Today, computers can…

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Caution Persists as Financial Markets Hit the Reset Button

by Davis Brand Capital on March 14, 2016 in economic

After a miserable start to the year, financial markets are looking for a do-over. Stocks, junk bonds and…

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The Unicorn Reckoning Is Finally Here (Thank Goodness!)

by Davis Brand Capital on March 11, 2016 in economic

Three months into 2016, signs are emerging that the unicorn reckoning is upon us. A new report from…

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Bavarian Rhapsody

by Davis Brand Capital on March 11, 2016 in economic

The ride, handling and all-round appeal of BMW’s 3 Series, a sporty saloon car, makes it a benchmark…

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Volkswagen Sales Slide, VW Brand Under Pressure

by Davis Brand Capital on March 11, 2016 in economic

Volkswagen AG’s global vehicle sales declined in February, with gains in Europe eclipsed by slumping sales in troubled…

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Inside the Booming Vintage Luxury Fashion Market

by Davis Brand Capital on March 9, 2016 in economic

Veteran retailer Seth Weisser is in the middle of construction for his largest, most ambitious store to date:…

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Facebook Sets Sights on NFL Streaming

by Davis Brand Capital on March 9, 2016 in economic

The company is in the mix for the league’s “Thursday Night Football” package. Dan Rose, Facebook’s vice president of…

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Why Brooks Brothers Is Investing in Veteran Tailors

by Davis Brand Capital on March 9, 2016 in economic

Julia Yeje, who wears her graying hair in a long braid, runs her hand up and down a…

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Emission Impossible

by Davis Brand Capital on March 7, 2016 in economic

Volkswagen’s new boss, Matthias Müller, was no doubt hoping that his firm’s launches of new models at the…

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The Crisis in American Entrepreneurship

by Davis Brand Capital on March 7, 2016 in economic

America’s entrepreneurs are brimming with promising ideas. But they appear to be struggling to transform innovations and insights…

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AMC Is Set to Become the Biggest Movie Theater Company in the U.S.

by Davis Brand Capital on March 7, 2016 in economic

Thursday’s announcement that AMC Entertainment will acquire Carmike Cinemas is the latest move in a consolidation of the…

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Retailers, Restaurants, Drive Job Gains in February

by Davis Brand Capital on March 4, 2016 in economic

U.S. employers added a robust 242,000 workers in February as retailers, restaurants and health care providers drove another…

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Samsonite to Buy Tumi for $1.8 Billion as it Expands Premium Luggage Offerings

by Davis Brand Capital on March 4, 2016 in economic

Samsonite International S.A. said on Friday it would buy Tumi Holdings Inc for $26.75 per share in an…

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Uncommon Sense: Exporters Facing Opportunity With Consumer Spending in Emerging Markets

by Davis Brand Capital on March 4, 2016 in economic

As emerging markets’ growth has slowed, many consumer companies have started to look back to developed economies for…

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Mega-Beer Merger Clears Hurdle: SABMiller Sells Chinese Beer Brand For Bargain Price

by Davis Brand Capital on March 2, 2016 in economic

The $107 billion merger of Anheuser-Busch InBev and SABMiller is a truly global affair, with the betrothed companies…

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Auto Sales Up in February, Helped by Cheap Gas and Easy Credit

by Davis Brand Capital on March 2, 2016 in economic

Several automakers on Tuesday reported substantial increases in sales in the United States in February, as consumers continued…

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Sports Authority Files for Bankruptcy Protection

by Davis Brand Capital on March 2, 2016 in economic

Sports Authority Inc. on Wednesday filed for chapter 11 bankruptcy protection and said it would close 140 stores,…

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U.S. Consumer Spending Gains Steam; Inflation Stirring

by Davis Brand Capital on February 26, 2016 in economic

U.S. consumer spending rose solidly in January and underlying inflation picked up by the most in four years,…

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Spoiler Alert: A Playbook for Marketing in the Era of Live Media

by Davis Brand Capital on February 25, 2016 in economic

When the first Academy Awards were announced in 1929, a scant few hundred people viewed the 15-minute ceremony.…

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Under Armour Explains Why It’s Moving More of Its Ad Budget Away from TV

by Davis Brand Capital on February 25, 2016 in economic

Under Armour’s latest big brand campaign launches Tuesday and will see the brand reduce its TV spend as…

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For Exxon and Shell, Age of Ultramajors Comes at the Wrong Time

by Davis Brand Capital on February 24, 2016 in economic

This may not be the best time to be bigger than big. The $64 billion tie-up of Royal…

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Target Crushed Walmart During the Holiday Shopping Season

by Davis Brand Capital on February 24, 2016 in economic

Target seems to have escaped the holiday season doldrums that pinched archival Walmart. The discount retailer reported on…

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Think big. Grow smart.

by Davis Brand Capital on February 24, 2016 in economic

When big corporations are plotting growth strategies, their ambitions are often limited to growth rates in, say, the…

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Adidas’s $600-a-year Subscription for Workout Clothes is Testing the Limits of a Big Shopping Trend

by Davis Brand Capital on February 19, 2016 in economic

Whatever your shopping preferences, it seems these days that there’s a subscription box to cater to them. Birchbox,…

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The Stressed-Out Oil Industry Faces an Existential Crisis

by Davis Brand Capital on February 19, 2016 in economic

Seeking clarity at closed-door sessions, cocktail hours and water-coolers in Houston will be some of the industry’s biggest…

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U.S. Consumer Prices Flat in January, But Offer Glimmer of Inflation

by Davis Brand Capital on February 19, 2016 in economic

U.S. consumer prices were unchanged in January but rose over the past year at the fastest clip since…

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Big Media’s Fortunes Wane as Cable Operators Prosper

by Davis Brand Capital on February 17, 2016 in economic

After placing a premium on big media over cable companies for years, investors are changing their tune. Large…

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Old Navy Hits Deepest Sales Slump In 4 Years

by Davis Brand Capital on February 17, 2016 in economic

Old Navy was for the longest time the bright spot in Gap Inc’s struggling portfolio, the brand that…

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The Future of Bank Risk Management

by Davis Brand Capital on February 17, 2016 in economic

Risk management in banking has been transformed over the past decade, largely in response to regulations that emerged…

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Tesla Expects to Become Profitable in 2016, Shares Surge

by Davis Brand Capital on February 12, 2016 in economic

Tesla Motors Inc Chief Executive Elon Musk on Wednesday promised investors that the electric luxury car maker would…

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Twitter User Growth Stalls; First-Quarter Sales to Fall Short

by Davis Brand Capital on February 12, 2016 in economic

Twitter Inc. said it failed to add new users in the fourth quarter and forecast first-quarter revenue that…

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Ad Tech is Trying to Figure Out the ROI of Emojis

by Davis Brand Capital on February 12, 2016 in economic

Now that emojis are all over digital marketing, there’s growing demand to measure their impact in brands’ campaigns,…

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Online Shoppers Prove Skeptics Wrong by Increasingly Buying Luxury Goods Via Their Tiny Mobile Screens

by Davis Brand Capital on February 10, 2016 in economic

The merger last year of Yoox, a discount site specializing in off-season designer clothing, and Net-a-Porter, an e-boutique…

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Tanking

by Davis Brand Capital on February 10, 2016 in economic

Last Monday was all too typical of this year’s stock-market mayhem. Although a rally at the end of…

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“Star Wars” Hands Disney Its Biggest Quarterly Earnings Ever

by Davis Brand Capital on February 10, 2016 in economic

Media company Walt Disney reported a 13.8 percent jump in quarterly revenue, driven by the blockbuster release of…

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On-Demand is in Demand

by Davis Brand Capital on February 8, 2016 in economic

With experiences that truly resonate with customers, on-demand upstarts are winning more than the customer experience game. They…

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Super Bowl Ads Are a Hit for Mountain Dew, Miss for Doritos

by Davis Brand Capital on February 8, 2016 in economic

Don’t mess with babies. Unless they are attached to puppies and monkeys. That is one of the marketing lessons…

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Volkswagen to Offer Generous Compensation for U.S. Customers: Fund H9ead

by Davis Brand Capital on February 8, 2016 in economic

Volkswagen will offer generous compensation packages to the roughly 600,000 U.S. owners of diesel vehicles whose emissions are…

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Super Bowl Ads & The ROI Gap: How Social Activation Measurably Grows Business Outcomes

by Davis Brand Capital on February 5, 2016 in economic

This year’s Super Bowl is a landmark. And not just because it is the 50th anniversary of American…

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56% Of Brands Up Marketing Budgets For 2016

by Davis Brand Capital on February 5, 2016 in economic

According to a new industry survey conducted by Selligent/StrongView, marketing budgets will rise in 2016, with 56% of…

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Sayonara, Scion: Toyota Ending Brand Geared Toward Younger Drivers

by Davis Brand Capital on February 5, 2016 in economic

Toyota has announced that it is pulling the plug on Scion, its offshoot car brand aimed at younger…

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Marissa Mayer Decides Yahoo’s Turnaround Needs a Turnaround

by Davis Brand Capital on February 3, 2016 in economic

Maybe Yahoo goes ahead with its plan to spin off its core advertising businessinto its own company. Maybe…

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GM Posts Record Profit in 2015, Driven by North American Sales

by Davis Brand Capital on February 3, 2016 in economic

General Motors Co rode sales of SUVs and pickup trucks in North America to a record profit in…

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Alphabet Passes Apple as World’s Most Valuable Public Company

by Davis Brand Capital on February 3, 2016 in economic

The title of the world’s most valuable public company now goes to: Alphabet Inc. With an after-hours pop,…

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Weak American Growth is Probably a Blip

by Davis Brand Capital on February 1, 2016 in economic

It is a bad time for bad news. With American stocks down 6% since the start of 2016, the…

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U.S. Factory Activity Edges Up; Momentum Remains Weak

by Davis Brand Capital on February 1, 2016 in economic

U.S. manufacturing activity appeared to stabilize a bit in January, but a recovery is unlikely in the near…

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PepsiCo’s CMOs on Why 40% of Its Super Bowl Budget Is Going to Digital

by Davis Brand Capital on February 1, 2016 in economic

From orchestrating a huge halftime show to crafting TV ads, working digital platforms in real time and activating…

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U.S. Economic Growth Slows to a 0.7 Percent Rate in Fourth Quarter

by Davis Brand Capital on January 29, 2016 in economic

U.S. economic growth braked sharply in the fourth quarter as businesses stepped up efforts to reduce an inventory…

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Economic Growth Cools as American Consumers Temper Spending

by Davis Brand Capital on January 29, 2016 in economic

The U.S. economy expanded at a slower pace in the fourth quarter as households tempered spending and businesses…

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Under Armour Soars 23% With Stephen Curry

by Davis Brand Capital on January 29, 2016 in economic

In all, Under Armour’s fourth-quarter footwear sales totaled $166.88 million, nearly doubling the $85.8 million for the same period…

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Sales of iPhones Grow at Slowest Pace Since the Smartphone was Introduced

by Davis Brand Capital on January 27, 2016 in economic

Apple said Tuesday sales of its iPhones increased at the slowest pace since the smartphone was introduced in…

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‘Ingenuity for life’: Siemens Launches Brand and Business Impact Program

by Davis Brand Capital on January 27, 2016 in economic

At its 50th annual shareholders’ meeting held on Tuesday at Olympiahalle in Munich, Siemens officially unveiled its newly invigorated…

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Absolut and Smirnoff Are Taking Shots at the Craft Vodka Market

by Davis Brand Capital on January 27, 2016 in economic

America has hit peak vodka and the world’s largest distillers are struggling to stay on top of it.…

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How Unicorns Grow

by Davis Brand Capital on January 26, 2016 in economic

Seven years ago Uber didn’t exist. Five years ago it was limited to San Francisco. Today it offers…

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McDonald’s Sales Jump 5.7 Percent With Addition of All-Day Breakfast

by Davis Brand Capital on January 25, 2016 in economic

McDonald’s says the introduction of its all-day breakfast and unseasonably warm weather in the final three months of…

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Stocks Drop as Oil Prices Resume Slide

by Davis Brand Capital on January 25, 2016 in economic

Stocks in the U.S. and Europe slipped Monday after notching their first week of gains this year, while…

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Globalization for the Little Guy

by Davis Brand Capital on January 25, 2016 in economic

Globalization was once driven almost exclusively by the world’s governments, large multinational corporations, and major financial institutions. But…

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Google Paid Apple $1 Billion to Keep Search Bar on iPhone

by Davis Brand Capital on January 22, 2016 in economic

Google Inc. is paying Apple Inc. a hefty fee to keep its search bar on the iPhone. Apple…

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Silicon Valley’s $585 Billion Problem

by Davis Brand Capital on January 22, 2016 in economic

Of all the Silicon Valley IPOs in the past couple of years, Lending Club’s might have been the…

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Le Pain Quotidien Appoints Former Starbucks Executive Doug Satzman US CEO

by Davis Brand Capital on January 22, 2016 in economic

Le Pain Quotidien Bakery & Restaurant, renowned for its artisan bread and wholesome menu, announces that Doug Satzman,…

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Wall Street in Relentless Selloff as Oil Prices Sink

by Davis Brand Capital on January 20, 2016 in economic

Wall Street moved deep into the red on Wednesday, with the S&P 500 hitting its lowest since February…

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How to Make Sense of Plummeting Global Markets

by Davis Brand Capital on January 20, 2016 in economic

If you look only at the global economy, and what leading forecasters think it will do in 2016,…

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China’s Two Big Economic Challenges

by Davis Brand Capital on January 20, 2016 in economic

The renewed turbulence in China’s stock markets—on Monday, the Shanghai exchange closed down more than five per cent—highlights the dual…

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Wall St. Hemorrhages as Oil Tumbles and China Fears Deepen

by Davis Brand Capital on January 15, 2016 in economic

Wall Street bled on Friday, with the S&P 500 sinking to its lowest since October 2014 as oil…

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Walmart Is Ending Its Express Concept and Closing 269 Stores

by Davis Brand Capital on January 15, 2016 in economic

Walmart said Friday it plans to shutter 269 stores this year, including all 102 of its small-format Express…

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GE Sells Appliance Business to China’s Haier for $5.4 billion

by Davis Brand Capital on January 15, 2016 in economic

The Chinese brand that built a U.S. reputation from selling college dorm refrigerators said it will buy General…

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