Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.



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digital

520 results

Five Priorities for Competing in an Era of Digital Globalization

by Davis Brand Capital on May 9, 2016 in cultural

As digital flows command a growing share of trade and economic growth, executives must answer new questions. Globalization,…

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The Economic Essentials of Digital Strategy

by Davis Brand Capital on May 5, 2016 in economic

In July 2015, during the championship round of the World Surf League’s J-Bay Open, in South Africa, a…

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The New York Times Thinks Digital Growth Will Outpace Print Losses — Just Not Yet

by Davis Brand Capital on May 4, 2016 in economic

The New York Times Company, with its huge digital subscription base and international reach, is quite different from…

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What Does a Digitally Transformed Retailer Look Like?

by Davis Brand Capital on April 13, 2016 in economic

According to the IMRG Capgemini Sales Index, online sales accounted for 27% of UK retail sales in 2015.…

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Is H&M Moving Fast Enough to Become a Digital Brand?

by Davis Brand Capital on April 8, 2016 in strategic

H&M’s net profit has slid in recent years. The retailer is placing its bets on both physical and…

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NBCU And Vox Join Forces To Sell Digital Advertising

by Davis Brand Capital on April 4, 2016 in economic

NBC Universal andVox Media will work together to sell digital ad inventory across their portfolio of brands, the…

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Leading in the Digital Age

by Davis Brand Capital on March 25, 2016 in cultural

How disruptive will accelerating workplace automation be for organizations in the future? For decades, businesses have deployed technology…

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Discussions on Digital: The New World of Marketing

by Davis Brand Capital on March 23, 2016 in cultural

Brian Gregg, a partner in McKinsey’s San Francisco office who leads our consumer digital-excellence initiative, hosted a recent…

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Content Marketers Need to Act Like Publishers

by Davis Brand Capital on March 21, 2016 in strategic

One of the biggest cop-outs in corporate life is to say, “We had a great a great strategy,…

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Nike Taps the Transformation Economy

by Davis Brand Capital on March 18, 2016 in strategic

On Wednesday, at a grand presentation produced by Bureau Betak and staged at Skylight at Moynihan Station, an…

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Don’t Draft a Digital Strategy Just Because Everyone Else Is

by Davis Brand Capital on March 18, 2016 in strategic

When the CEO of GE announces that it will become a digital industrial enterprise and the CEO of Citigroup…

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The Economic Essentials of Digital Strategy

by Davis Brand Capital on March 16, 2016 in strategic

In July 2015, during the championship round of the World Surf League’s J-Bay Open, in South Africa, a…

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Slate’s Keith Hernandez: Being all-in on platforms isn’t feasible for most publishers

by Davis Brand Capital on March 11, 2016 in strategic

The hot topic of conversation for most publishers these days is around platforms. Publishers are rushing to put…

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Veuve Clicquot Targets Millennials With Its First Digital Campaign

by Davis Brand Capital on March 11, 2016 in design

Veuve Clicquot wants accomplished, influential young women to know that champagne is more than a drink reserved for…

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Digital Globalization: The New Era of Global Flows

by Davis Brand Capital on February 26, 2016 in cultural

Conventional wisdom says that globalization has stalled. But although the global goods trade has flattened and cross-border capital…

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Ad of the Day: Ford’s Risky New Short Film About Divorce Is Beautiful and Sad

by Davis Brand Capital on February 24, 2016 in design

Divorce is a topic that’s almost never explored in advertising. It’s just too thorny and depressing. Yet it’s…

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With a New Campaign Aimed at Millennials, Clarins is Finally Going Big on Digital

by Davis Brand Capital on February 22, 2016 in strategic

Barring the occasional banner ad or digital takeover, skincare brand Clarins has been conspicuously absent on digital. But…

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How OK Go Shot a Video in Zero Gravity

by Davis Brand Capital on February 12, 2016 in design

It’s always seemed like the sky’s the limit when it comes to the spectacle of OK Go music…

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Menswear Brand John Varvatos Boosted a New Digital Strategy With Shoppable Video

by Davis Brand Capital on February 10, 2016 in strategic

Luxury menswear brand John Varvatos is putting muscle behind its fashion videos in the form of a touchable…

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How Shared-Services Organizations Can Prepare for a Digital Future

by Davis Brand Capital on February 8, 2016 in strategic

Over the past few years, companies have taken many routes to digitizing the front ends of their businesses…

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The Seismic Digital Shift In How The Super Bowl Is Being Watched

by Davis Brand Capital on February 5, 2016 in cultural

Super Bowl Sunday is a day when families and friends have traditionally gathered in front of the television…

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Jeff Bezos on The Washington Post’s digital strategy, the future of print, and sending Trump to space

by Davis Brand Capital on February 1, 2016 in strategic

Jeff Bezos doesn’t spend much time in Washington, D.C. or at the offices of his Washington Post, but…

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How VFiles is Defining Digital, Gen Z Fashion

by Davis Brand Capital on February 1, 2016 in strategic

In 2011, Rihanna visited V magazine for a photoshoot. Soon after, she shared images from the set to…

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PepsiCo’s CMOs on Why 40% of Its Super Bowl Budget Is Going to Digital

by Davis Brand Capital on February 1, 2016 in economic

From orchestrating a huge halftime show to crafting TV ads, working digital platforms in real time and activating…

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Companies in Regulated Industries Can Also Do Digital Marketing

by Davis Brand Capital on January 29, 2016 in strategic

I teach at Rutgers University in New Jersey, the epicenter for many major companies in pharmaceuticals, insurance, and banking. And…

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Super Bowl TV Commercials Reign, Even in a Digital World

by Davis Brand Capital on January 29, 2016 in strategic

When digital marketing veteran Joanne Bradford was seeking to launch the first major advertising campaign for online lender…

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Domino’s Digital Boss Nick Dutch on Snapchat, Smartwatches and Mobile

by Davis Brand Capital on January 29, 2016 in strategic

Last week, Domino’s announced a partnership with Snapchat, the latest in a long line of digital initiatives launched…

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How Chili’s is Reimagining the Digital Guest Experience

by Davis Brand Capital on January 25, 2016 in strategic

In the mood for some Tex-Mex but want to avoid any pesky human interaction? Chili’s has your back. At…

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The Most Digital Companies Are Leaving All the Rest Behind

by Davis Brand Capital on January 25, 2016 in strategic

The United States takes pride in being on the cutting edge of all things digital, and rightly so:…

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How Can Companies Catch the Digital Wave?

by Davis Brand Capital on January 25, 2016 in strategic

Technological change has always posed a challenge for companies. But, as we saw once again in 2015, it…

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How Data-Enhanced Storytelling Is Rapidly Reshaping Both Content and Advertising

by Davis Brand Capital on January 22, 2016 in strategic

In it’s inaugural gathering Thursday, Digital Storytelling, a newly sanctioned event of the Sundance Film Festival, ambitiously set…

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Digital America: A tale of the haves and have-mores

by Davis Brand Capital on January 22, 2016 in strategic

Digital capabilities, adoption, and usage are evolving at a supercharged pace. While most users scramble just to keep…

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How Companies Become Digital Leaders

by Davis Brand Capital on January 13, 2016 in strategic

Just about every industry is undergoing some level of digital disruption, and the transformation is only in its…

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U.S. Display Ad Spending to Overtake Search in 2016, Suggesting TV Budgets in Motion

by Davis Brand Capital on January 13, 2016 in economic

For years marketers have put more of their digital budgets into search engines’ coffers than publishers’, but that…

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New York Public Library Invites a Deep Digital Dive

by Davis Brand Capital on January 6, 2016 in strategic

Mansion Maniac, a whimsical online toy created by the New York Public Library, may seem like envy bait…

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Nescafe Gives a Suburban Mom a Royal Surprise in Latest ‘Big Start’ Film

by Davis Brand Capital on January 6, 2016 in design

A year ago, Nescafe kicked off its “Big Start” campaign in the U.K. in which friends and family…

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‘NYT’ Doubles Down On Digital

by Davis Brand Capital on October 9, 2015 in strategic

As it looks to the future, The New York Times is focused firmly on mobile devices and social…

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What Matters Now: Digital Kids.

by Davis Brand Capital on August 11, 2015 in cultural

While a great deal of attention has been lavished on the habits and behaviors of Millennials (born in…

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Harness the Switching Economy

by Davis Brand Capital on July 21, 2015 in economic

According to the recently released study by Accenture, “Accenture Customer 2020,” measuring consumer experiences with marketing, sales and…

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Strategy, Not Technology, Drives Digital Transformation

by Davis Brand Capital on July 20, 2015 in strategic

One wouldn’t expect that changing the size of tables in an employee cafeteria could be emblematic of the…

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Madison Avenue Forecasters Reduce 2015 Outlook

by Davis Brand Capital on June 22, 2015 in economic

Two of Madison Avenue’s preeminent forecasters — Interpublic’s Magna Global team and Publicis’ ZenithOptimedia Group’s Head of Forecasting…

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Building Brand Connections In A Digital World

by Davis Brand Capital on June 12, 2015 in strategic

When brands think of digital or social as “media” they err when they approach consumers as they do…

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Digital, Mobile Impact On Retail Hits $2.2 Trillion

by Davis Brand Capital on May 26, 2015 in economic

How much does America love its smartphones? So much that Deloitte Digital reports that digital interactions now influence…

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Facebook Tweaks Cause Concern Among Marketers, but Not Necessarily Panic

by Davis Brand Capital on April 22, 2015 in strategic

Facebook today unveiled changes to the way its news feed algorithm distributes page posts, giving more credence to posts by…

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Esquire Takes ‘What I’ve Learned’ Feature to Medium

by Davis Brand Capital on April 21, 2015 in strategic

Esquire is launching a content partnership with Medium, the digital publishing platform founded by Twitter co-founders Evan Williamsand Biz Stone,…

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The Future of Museums is Reaching Way Beyond Their Walls

by Davis Brand Capital on April 20, 2015 in strategic

The American Museum of Natural History has always been one of the most popular destinations in New York…

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The Open Publishing Revolution, Now Behind a Billion-Dollar Paywall

by Davis Brand Capital on April 20, 2015 in economic

In 2013, when Victor Henning announced that his six-year-old startup Mendeley would be acquired by one of the world’s biggest…

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Netflix is Betting Its Future on Exclusive Programming

by Davis Brand Capital on April 20, 2015 in strategic

“Daredevil” is the 17th Netflix original series to make its debut this year, representing a bold bet by…

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Google Now Lets You Export Your Search History

by Davis Brand Capital on April 20, 2015 in strategic

Google now lets anyone export their web search history. While the Internet giant already let you view your search history,…

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The Dallas Morning News is Building Data (and Sources) Through its New Rolodex Tool

by Davis Brand Capital on April 16, 2015 in strategic

Like many tools that end up in use in newsrooms, Rolodex — a new directory and discovery tool built at The…

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The Argument Economy

by Davis Brand Capital on April 14, 2015 in strategic

Earlier this month, following news that Joni Mitchell had collapsed and been hospitalized, Time magazine published, on its…

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Digital Marketers Are Facing a Crisis That’s Costing Them Billions

by Davis Brand Capital on April 13, 2015 in economic

The marketing industry has a crisis on its hands. Most marketers don’t know how to successfully craft and…

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LinkedIn Announces Elevate App to Help Employees Share Company Content

by Davis Brand Capital on April 13, 2015 in strategic

LinkedIn is announcing today a new app called Elevate. It’s designed to help people share high-quality content from…

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Marketers and Publishers Find Common Ground on Hot-Button Topic: Viewability

by Davis Brand Capital on April 13, 2015 in strategic

This issue is referred to broadly as viewability. Though it has dogged digital media for years, chief marketing…

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Brand vs. Agency – Managing Digital Experience and the Age of Digital Enablement

by Davis Brand Capital on April 10, 2015 in strategic

According to Corinne Sklar, CMO at Bluewolf, “In the modern, connected world, nearly every company is working towards a…

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LinkedIn to Buy Career-Skills Educator for $1.5 Billion

by Davis Brand Capital on April 9, 2015 in economic

LinkedIn Corp. agreed to acquire online career-skills educator lynda.com in a cash-and-stock deal valued at about $1.5 billion, representing the…

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Six Retailers Doing the Most to Make Mobile Part of the In-Store Experience

by Davis Brand Capital on April 9, 2015 in strategic

In today’s landscape, where the blur between online and offline is the new normal for consumers, building a…

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The Gap Between Auto Dealers and Social Media

by Davis Brand Capital on April 9, 2015 in strategic

Matt Howell, the general manager of a Hyundai dealership in Huntsville, Tex., has been in the auto business…

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Teens, Social Media & Technology Overview 2015

by Davis Brand Capital on April 9, 2015 in strategic

24% of teens go online “almost constantly,” facilitated by the widespread availability of smartphones Aided by the convenience…

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What Taylor Swift Can Teach Your Company About Protecting Its Brand Online

by Davis Brand Capital on April 8, 2015 in strategic

Your company could probably learn a thing or two from Taylor Swift. Earlier this month, the ever business-savvy pop…

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When Drones, Brands, Bands and Journalism Collide

by Davis Brand Capital on April 3, 2015 in strategic

In an era when music journalism is in a great deal of flux—print magazines are shuttering or going…

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Mobile Ads Will Smash $100 Billion Mark Worldwide In 2016

by Davis Brand Capital on April 2, 2015 in economic

It’s no secret by now that mobile devices are driving much of the growth in online advertising. Now…

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The Economist’s Tom Standage on digital strategy and the limits of a model based on advertising

by Davis Brand Capital on April 1, 2015 in strategic

The Economist has taken the view that advertising is nice, and we’ll certainly take money where we can…

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Washington Post partners with Flipboard to reach ‘new, national audience’

by Davis Brand Capital on March 26, 2015 in strategic

The Washington Post is producing a series of special reports on the 2016 presidential race exclusively for Flipboard,…

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Facebook May Host News Sites’ Content

by Davis Brand Capital on March 24, 2015 in strategic

Nothing attracts news organizations like Facebook. And nothing makes them more nervous. With 1.4 billion users, the social…

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Realm Can Expand Its Reach With $20M Investment

by Davis Brand Capital on March 24, 2015 in economic

Realm, makers of a small mobile database that resides inside an app directly on a smartphone or other…

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What Should Digital News Designed for the Elderly Look Like?

by Davis Brand Capital on March 20, 2015 in design

It’s easy to caricature the platform divide as an age one for news: Young people read on their…

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Miracle-Gro Plants Digital Garden With Crowd-Sourced #Springmoji

by Davis Brand Capital on March 20, 2015 in design

In an effort to make gardening sexier to digital natives, Scotts Miracle-Gro is welcoming spring with what it…

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P&G’s Chief Brand Officer Offers Road Map for Navigating the Future of Advertising

by Davis Brand Capital on March 9, 2015 in strategic

Procter & Gamble Co. is quickly shifting to a digital-first approach to advertising, but the new frontier includes…

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The New York Times has Instagram, But its Biggest Digital Efforts May be Under the Hood

by Davis Brand Capital on March 9, 2015 in strategic

In August 2014, Alexandra MacCallum took a new role on the New York Times masthead, charged with overseeing…

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Voyeuristic Exhibit Illustrates How Digital Reality is Taking Over

by Davis Brand Capital on March 9, 2015 in design

The online communities we create through blogs and social media are affecting our personal relationships, and physical interactions…

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The Next Stage in the Battle for Our Attention: Our Wrists

by Davis Brand Capital on March 6, 2015 in strategic

News companies have moved from print dollars to digital dimes to mobile pennies. Now, with the highly anticipated…

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Copyranter: Digital is Destroying All Creativity

by Davis Brand Capital on March 6, 2015 in design

The popular opinion — especially among you Digiday readers — is that the computer, attached to the Internet,…

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Bullish On Digital, Heineken USA Reveals 2015 Ad Plans

by Davis Brand Capital on March 5, 2015 in strategic

Heineken USA’s 2015 marketing plans include a dash of Neil Patrick Harris and a whole lot of digital…

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5 Questions with Pizza Hut Chief Digital Officer Baron Concors

by Davis Brand Capital on March 4, 2015 in design

There was a time when pizza chains battled over crusts, toppings and delivery times. At the Mobile World…

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News Lab: Jeff Bezos Takes Washington Post into Digital Future

by Davis Brand Capital on February 23, 2015 in strategic

Jeff Bezos has come to offer his condolences to the Washington Post. The CEO of Amazon boarded a…

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Brand Success in an Era of Digital Darwinism

by Davis Brand Capital on February 20, 2015 in strategic

The Internet has become an indispensable tool for marketers, yet there are still gaps in understanding its role…

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Where the Digital Economy Is Moving the Fastest

by Davis Brand Capital on February 19, 2015 in economic

The transition to a global digital economy in 2014 was sporadic – brisk in some countries, choppy in…

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Bloomberg Media Markets A New Look

by Davis Brand Capital on February 18, 2015 in design

Last month, Bloomberg unified its fleet of media properties under the moniker “Bloomberg Business,” a relaunch complete with…

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Letter From the Editor: What It’s Like to Fall in Love in the Digital Age

by Davis Brand Capital on February 17, 2015 in cultural

Spring evenings in New York City can be magic. Sometimes a lingering winter chill will settle in just…

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Flexible Paywall Lets Readers Choose How They Pay

by Davis Brand Capital on February 17, 2015 in strategic

In the world of digital publishing, social media shares have a direct effect on readership figures and advertising…

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The Unbearable Lightness of Tweeting

by Davis Brand Capital on February 16, 2015 in strategic

In January, I deleted Twitter from my phone. The app was a charming distraction, I decided, and 2015…

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MIT Invents A Social Network You Can Wear

by Davis Brand Capital on February 16, 2015 in design

Fashion has always been a good way to break the ice. Spot someone at a party wearing something…

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The Future of Advertising Still Rests on the Art of Connecting Brands and Consumers

by Davis Brand Capital on February 16, 2015 in strategic

A few months back, someone in the pages of Adweek suggested that, given all the changes technology has…

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Strategic Choices for Banks in the Digital Age

by Davis Brand Capital on February 3, 2015 in economic

If the last epoch in retail banking was defined by a boom-to-bust expansion of consumer credit, the current…

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How Digital Is Changing Local Ad Spending

by Davis Brand Capital on February 3, 2015 in economic

Thanks to programmatic and increased mobile use, digital continues to be responsible for nearly all growth in local…

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Online Political Ads Have Been Slow to Catch On as TV Reigns

by Davis Brand Capital on January 30, 2015 in strategic

After being hit with a television advertisement attacking his position on women’s issues, Mike Coffman, a Colorado Republican…

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T-Mobile Creates Super Bowl Ad Specifically for Digital Broadcast

by Davis Brand Capital on January 30, 2015 in strategic

T-Mobile will run what it says is the first-ever ad made specifically for the digital broadcast of the…

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Reputation Management With Digital And Social Media

by Davis Brand Capital on January 29, 2015 in strategic

As major brands get better at their digital and social media marketing, they risk alienating consumers, even when…

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AB InBev Takes Digital Into Stores

by Davis Brand Capital on January 28, 2015 in design

Anheuser-Busch InBev, the brewing group, is hoping to maximise the impact of its ads by introducing digital coolers…

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Luxury Labels Improve Digital Experience for Consumers

by Davis Brand Capital on January 26, 2015 in strategic

DIGITAL DRAMA: Luxury labels have improved the digital experience they offer to customers by eight percent in the…

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When It Comes to Digital Innovation, Less Action, More Thought

by Davis Brand Capital on January 26, 2015 in strategic

A few years ago, we had an idea for a new business opportunity. One of our colleagues owned…

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Why Nordstrom’s Digital Strategy Works (and Yours Probably Doesn’t)

by Davis Brand Capital on January 14, 2015 in strategic

In a recent MIT CISR poll, 42% of our respondents said they expected to gain competitive advantage from…

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Why Online Retailers Are Starting to Care About Your Feelings

by Davis Brand Capital on January 12, 2015 in strategic

When I was growing up in suburban Cleveland, the mall was everything. It was where I hung out…

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The CMO.com Interview: Allison Checchi, CMO, YP

by Davis Brand Capital on January 9, 2015 in strategic

YP, formerly known as Yellowpages.com, has taken its longtime “Let your fingers do the walking” slogan to a…

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What Does it Mean to Run “Product” in a News Organization?

by Davis Brand Capital on December 19, 2014 in strategic

If there’s a news outlet you would expect to be ahead of the curve in digital media, it…

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Good Times Continue for Online Advertising

by Davis Brand Capital on December 19, 2014 in economic

Another quarter, another record high mark for the online advertising business. Internet ad spending reached a new zenith…

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Bad Community is Worse Than No Community

by Davis Brand Capital on December 18, 2014 in cultural

2015 should be the year your digital publication rethinks its community strategy. First question: Do you really care…

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Digital Branding Is Emerging, And Content Is Leading The Way

by Davis Brand Capital on December 3, 2014 in cultural

Digital media is maturing quickly, and its growing sophistication is opening doors that many brands wouldn’t have even…

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Five Ways to Get More From Digital Advertising

by Davis Brand Capital on December 2, 2014 in strategic

Digital-advertising spending is poised to enter the big leagues. While traditional media such as television currently maintain a…

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Health Tech and The Digital Revolution

by Davis Brand Capital on November 21, 2014 in design

The Design Museum has launched Health Tech and You – a search for the best new health tech…

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A Digital Prescription for Pharma Companies

by Davis Brand Capital on November 18, 2014 in strategic

The US healthcare industry is undergoing a major transformation as healthcare reform encourages consumers to play a far…

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Meet 7 Brands That Are Building the Future of Digital Retail Through Innovation Labs

by Davis Brand Capital on November 18, 2014 in design

At first glance, Westfield San Francisco Centre appears to be a typical American shopping mall with the usual…

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Digital Transformation is About Empathy First and Technology Second

by Davis Brand Capital on November 12, 2014 in strategic

Every day, there’s seemingly yet another disruptive trend that emerges out of nowhere which affects consumer behavior and the future…

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The Path To Successful Digital Transformation Starts With Pockets Of Innovation

by Davis Brand Capital on November 11, 2014 in strategic

I’ve been hearing about “Digital Transformation” for a couple of years now, and as I’ve wandered the halls…

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Digital is Just a Means to Reach People…It’s How & Why You Use It That Matters

by Davis Brand Capital on November 4, 2014 in strategic

Splendida Notizia! #WTF is going on in Italy? The future of business is turning a new page…that’s what.…

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Digital Lessons From the Museum and Art World

by Davis Brand Capital on October 28, 2014 in strategic

Museums might seem odd places to see the unfolding digital revolution. They are, after all, quintessentially physical spaces…

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Developing a Global Digital Strategy

by Davis Brand Capital on October 16, 2014 in strategic

How does a global company take advantage of digital technology? Johnson & Johnson’s vice president of digital strategy,…

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Here’s What 8 Digital Execs Predict for Mobile in 2015

by Davis Brand Capital on October 6, 2014 in cultural

From new data-tracking tools to the growth of video and native ads, mobile marketing has made great strides.…

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5 Hot Trends in Advertising

by Davis Brand Capital on October 2, 2014 in strategic

If you’ve ever wondered if it’s possible to converse in vernacular consisting almost entirely of industry buzzwords, look…

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Consumers Now Expect Everything to Work on All Devices

by Davis Brand Capital on September 29, 2014 in cultural

As the conversation around digital advertising focuses around the shift from desktop to mobile, and more recently the…

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Magazines Get a Way to Measure Their Reach Across Media Platforms

by Davis Brand Capital on September 29, 2014 in strategic

An audience measurement system being introduced on Monday will allow individual magazines to capture broad consumer engagement for…

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Could Apple Pay Kill The Traditional Wallet?

by Davis Brand Capital on September 22, 2014 in economic

Apple is going after wallet makers with its new mobile payment system, called Apple Pay, which threatens to…

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People Who Prefer Local to National News Tend to Be Bigger Social Sharers

by Davis Brand Capital on September 22, 2014 in strategic

Weather, current events, sports are tops for everyone. People who read predominately community news were found to be…

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The UX App That’s Driving Design Everywhere, From Airbnb to Zappos

by Davis Brand Capital on September 19, 2014 in design

From Uber to Warby-Parker, software is eating the world and forcing entrepreneurs to think about their businesses’s bottom…

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The Resurrection of Privacy?

by Davis Brand Capital on September 19, 2014 in cultural

Individuals living in modern societies have lost their privacy due to a combination of technological innovation, corporate and…

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As Systems Get More Complex, Programming Is Getting “Reactive”

by Davis Brand Capital on September 19, 2014 in strategic

Hardware keeps getting smaller, more powerful and more distributed. To keep up with growing system complexity, there’s a…

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How to Build a Massive YouTube Following – – With a Message

by Davis Brand Capital on September 19, 2014 in strategic

Tyler Oakley doesn’t just want to entertain his 5 million YouTube subscribers. He wants them to care about…

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Digital Transformation and the Race Against Digital Darwinism

by Davis Brand Capital on September 11, 2014 in strategic

Digital Darwinism is a fate that threatens most organizations in almost every industry. Because of this, businesses not…

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Tech Takes the Runway as Brands Differentiate with Digital Displays

by Davis Brand Capital on September 11, 2014 in strategic

The real star of Fashion Week 2014 is digital innovation. Ralph Lauren showcased his Spring 2015 collection, including…

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Nielsen Finds Older Adults Are Embracing Digital Video

by Davis Brand Capital on September 8, 2014 in cultural

Digital video may be most popular with children and young adults, but it increasingly is being embraced by…

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The Increasingly Digital NFL

by Davis Brand Capital on September 4, 2014 in cultural

The Packers and Seahawks will both hope to start their seasons off right when they duel at tonight’s…

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Born Digital: Meet Generation C, a New Generation of Connected Customers

by Davis Brand Capital on August 28, 2014 in cultural

Businesses today are met with unique challenges and opportunities that necessitate pause. For years, management models were developed…

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The CMO’s Guide to Marketing Automation

by Davis Brand Capital on August 13, 2014 in strategic

You’d be forgiven for thinking “marketing automation” is an odd if not contradictory term. Until recently, those two…

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Banks’ Digital Marketing Hyperopia

by Davis Brand Capital on August 13, 2014 in strategic

Myopia being the term used by Kevin Tynan, CMO of Liberty Bank for Savings, in an editorial in…

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The Huffington Post Grapples With BuzzFeed’s Ascendancy

by Davis Brand Capital on August 12, 2014 in strategic

BuzzFeed, fresh off its $50 million new funding round and hiring of a big name ad executive, may…

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3 Color Theory Tips to Inspire Your Digital Design

by Davis Brand Capital on August 6, 2014 in design

Color makes the world beautiful. Nothing feels more energizing than a vibrant blue sky on a sunny day.…

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Washington Post has Record Traffic Month After Adding Digital Staff — Is It the Bezos Effect?

by Davis Brand Capital on August 5, 2014 in strategic

The Washington Post saw record traffic to its website in July, and editor-in-chief Marty Baron credits the paper’s new digital projects and the addition of about 60 new editorial staff for the growth

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Nickelodeon’s Digital Generation

by Davis Brand Capital on August 4, 2014 in cultural

Meet Olly Timbers. Olly, an orange-haired 10-year-old boy, says he likes “rum raisin ice cream, going on adventures,…

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How Cosmetics Giant Sephora Plans to Survive Retail in a Digital Age

by Davis Brand Capital on August 1, 2014 in strategic

Retail is having an identity crisis. Again. The unstoppable expansion of e-commerce means that luring customers into actual…

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After 22 Months, The Magazine Is Changing Its Strategy

by Davis Brand Capital on August 1, 2014 in strategic

Remember when the iPad was going to save magazines? Nearly five years later, tablets haven’t replaced print so…

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5 Things Digital CMOs Do Better

by Davis Brand Capital on July 29, 2014 in strategic

If you’re a mid- or late-career marketer, chances are your job today is mostly unrecognizable from what you…

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Why Online Privacy Should Be The Defining Cause Of The Millennial Generation

by Davis Brand Capital on July 25, 2014 in cultural

Last month’s dense report on data brokers issued by the Federal Trade Commission reveals practices that should give…

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At Long Last, a Universal Shopping Cart for the Web

by Davis Brand Capital on July 25, 2014 in economic

The abandoned shopping cart is an e-commerce entrepreneurs’ nightmare. More often than not, shoppers browse an online store,…

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When a Digital Subscription Costs More Than a Print One

by Davis Brand Capital on July 23, 2014 in economic

Former newspaper editor John Robinson notes some unusual pricing at his old daily, the Greensboro News & Record:…

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Most Companies Expect CMO to Lead Digital Transformation

by Davis Brand Capital on July 23, 2014 in strategic

A world where marketing, sales, account management and finance all coordinate their interactions with the customer — sharing…

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The 2014 State of Digital Transformation

by Davis Brand Capital on July 22, 2014 in strategic

Today, I’m proud to announce the release of Altimeter Group’s second report on Digital Transformation. This new report…

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A New Digital Currency Whose Value Is Based on Your Reputation

by Davis Brand Capital on July 18, 2014 in economic

Bitcoin turned money into something completely virtual. Using a worldwide network of machines and the power of pure…

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Microsoft Will Climb Past Yahoo In Digital Ad Share

by Davis Brand Capital on July 15, 2014 in economic

Yahoo will be passed by an old rival in the global digital advertising market this year: Microsoft. According…

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The New Reality for CMOs: Marketing is a Massive but Fragmented Landscape

by Davis Brand Capital on July 15, 2014 in economic

At this year’s Google I/O, SVP Sundar Pichai got on stage to announce that Android had over one…

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Overcoming the Challenges of Calculating Digital Marketing ROI

by Davis Brand Capital on July 15, 2014 in strategic

There’s really no escaping it. No matter how innovative your use of the latest tools and technologies in…

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Big Brands To Pose As Unsuspecting Advertisers To Nab Bot Fraud, Study Will Serve As Industry Benchmark

by Davis Brand Capital on July 15, 2014 in economic

Some of the world’s biggest and best-known brands are going to act as bait in order to catch…

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The New Yorker Alters Its Online Strategy

by Davis Brand Capital on July 9, 2014 in strategic

The New Yorker is overhauling its website and making all the articles it has published since 2007 available…

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Cosmopolitan Aims for Mobile Millennials

by Davis Brand Capital on July 8, 2014 in strategic

A new generation of “fun, fearless females” armed with smartphones is boosting Cosmopolitan’s website traffic and driving a…

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Multidisciplinary Culture Hacks Use Tech And Design To Solve Local Problems

by Davis Brand Capital on July 8, 2014 in design

The program is basically a season of sessions that bring together people from the creative, cultural and digital…

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Google’s New DevArt Exhibition is Creative, Quirky and a Whole Lot of Fun

by Davis Brand Capital on July 3, 2014 in design

Art is often perceived in two ways. Physical and digital. The former reminds us of tradition; famous painters,…

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Audio Device Turns Dance Moves Into Music

by Davis Brand Capital on July 3, 2014 in design

Interactive Music Battle’s connected technology reinvents music production as a simple, and social experience.

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Readers Recall Tablet Magazine Ads at Same Rate as Print Ads

by Davis Brand Capital on July 3, 2014 in strategic

A recent study from GfK MRI Starch Advertising Research found that ads in tablet versions of magazines have the same average level of reader recall as print magazine ads.

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Is ‘Marketing’ Ready for Digital Transformation?

by Teri A. Schindler on June 29, 2014 in strategic

Research explains how marketers and the CMO can become leaders in digital business transformation.

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4 Brands Bet on Social and Mobile to Boost Father’s Day Campaigns

by Davis Brand Capital on June 13, 2014 in uncategorized

Marketers are gung-ho on playing up photo-sharing and social media this year to tap into the power of…

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Collective Digital Studio to Manage YouTube Channels for Purina, Estee Lauder

by Davis Brand Capital on June 11, 2014 in strategic

As more and more marketers endeavor to become legitimate content producers, they’re turning to experts to help them…

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Most Digital Ads Are Still About Direct Response, Not Branding

by Davis Brand Capital on May 20, 2014 in uncategorized

Digital ad spending in the U.S. will cross $50 billion this year, according to a new report from…

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The Mobile Elite: Meet The Most Influential People in Mobile Advertising

by Davis Brand Capital on May 20, 2014 in uncategorized

The ability to reach targeted consumers on mobile devices without having to interrupt their experience (and actually extenuate…

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The Human Element in Digital Prototyping

by Davis Brand Capital on May 19, 2014 in uncategorized

Given that few products and services these days exist without a digital component of some sort, companies are…

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Digital Still Second at the New York Times… and a Brand Near You

by Davis Brand Capital on May 16, 2014 in uncategorized

The picture painted by an internal report obtained by Buzzfeed# is all too familiar — company, brand, agency…

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The Sharing Economy Needs to Start Sharing Its Data Too

by Davis Brand Capital on May 5, 2014 in strategic

Airbnb collects a ton of data about its users, and as I write in WIRED’s May cover story,…

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Amazon Lets You Add Products to Your Shopping Cart via Twitter

by Davis Brand Capital on May 5, 2014 in strategic

Amazon and Twitter on Monday introduced a feature that lets you add items to your Amazon shopping cart…

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6 Key Steps To Customer-Centric Modern Marketing

by Davis Brand Capital on May 5, 2014 in strategic

Becoming customer centric isn’t just a state of mind. It means learning new skills, so that you can…

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Why the Smart Reading Device of the Future May Be Ԧ Paper

by Davis Brand Capital on May 1, 2014 in uncategorized

When I need to read deeply—when I want to lose myself in a story or an intellectual journey,…

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How Retailers, Publishers And Indies Can Fix The E-Book Industry

by Davis Brand Capital on April 30, 2014 in uncategorized

On February 12, writer and columnist Damien G. Walter published a thesis on e-book sales that caused quite…

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2014 Webby Awards: And the Winners Are…

by Davis Brand Capital on April 28, 2014 in cultural

The 18th Annual Webby Award winners are in, and Internet stars like Pharrell Williams, Jean-Claude Van Damme, and…

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How The Most Successful Brands Dominate Instagram, And You Can Too

by Davis Brand Capital on April 22, 2014 in strategic

While Instagram is one of the fastest growing apps, it is also surprisingly one of the most underutilized…

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The Inside Story Behind Intel’s Proprietary Font Design

by Davis Brand Capital on April 16, 2014 in uncategorized

Move to Digital World Has Brought Fonts Back Into Focus for Many Marketers

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Four Things CMOs Can Do to Protect Data Privacy

by Davis Brand Capital on April 15, 2014 in uncategorized

Data-security events in the modern era could be categorized as “Before Target” and “After Target.” The effects of…

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The Rise of the Data Natives

by Davis Brand Capital on April 14, 2014 in uncategorized

Sometime at the start of the decade, YouTube was abuzz with viral videos of small children — yet…

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Coke’s ‘Radar for Good’ Finds You Volunteer Opportunities, Immediately

by Davis Brand Capital on April 2, 2014 in strategic

Imagine you are walking down the street and suddenly you’re struck with the desire to do some good.…

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Social Media: Moving From Danger To Brand Building Opportunity

by Davis Brand Capital on March 26, 2014 in strategic

In a few short years, companies have gone from seeing social media as a danger to be avoided…

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Insurance Companies’ Untapped Digital Opportunity

by Davis Brand Capital on March 24, 2014 in strategic

Consumers fumed over the rollout of Healthcare.gov and the state health insurance exchanges last fall. First, they couldn’t…

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Three Ways Companies Can Reinvent Themselves Digitally

by Davis Brand Capital on March 17, 2014 in strategic

In less than a decade, the systems that defined the 20th Century — mass production, mass consumption, mass…

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Digital Hub 2.0

by Davis Brand Capital on March 11, 2014 in uncategorized

My question last week ñ How Much Will CarPlay Cost ñ was not an idle one. Most readers…

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U.S. Adults Spend 11 Hours Per Day With Digital Media

by Davis Brand Capital on March 6, 2014 in uncategorized

According to a new cross-platform report from Nielsen, our suspicions are confirmed: The average American adult spends 11…

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The Tricky Balance Of Using Humor To Boost Your Brand (And 5 Companies Who Got It Right)

by Davis Brand Capital on February 21, 2014 in uncategorized

It’s not always easy to make someone laugh, but the brands that master it capture their customers’ attention…

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New Report Says How Much Advertising Is Going to Piracy Sites

by Davis Brand Capital on February 18, 2014 in strategic

In the longstanding fight to combat online piracy, there’s been growing pressure on the advertisers whose ads appear…

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This Is the Dawning of the Age of Artificial Intelligence

by Davis Brand Capital on February 14, 2014 in design

The advances we’ve seen in the past few years—cars that drive themselves, useful humanoid robots, speech recognition and…

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Twitter Testing Profile Redesign and Other News You Need to Know

by Davis Brand Capital on February 12, 2014 in uncategorized

Welcome to this morning’s edition of “First To Know,” a series in which we keep you updated on…

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How Will Ezra Klein’s ‘Project X’ Add Context to News?

by Davis Brand Capital on February 5, 2014 in uncategorized

The potential and pitfalls of an ambitious play for the future of digital journalism

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The Big Bet: NBC Thinks More Digital Coverage Means Better Olympics Ratings

by Davis Brand Capital on February 5, 2014 in strategic

NBC’s last Olympics was either a rousing success or a spectacular failure, depending on who you ask. Two…

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Netflix and Google Books Are Blurring the Line Between Past and Present

by Davis Brand Capital on February 3, 2014 in economic

“The past is a foreign country,” novelist L. P. Hartley wrote. “They do things differ≠ently there.” He penned…

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Netflix and Google Books Are Blurring the Line Between Past and Present

by Davis Brand Capital on February 3, 2014 in economic

“The past is a foreign country,” novelist L. P. Hartley wrote. “They do things differ≠ently there.” He penned…

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A New Model For Digital Publishing: The Affinity Engagement Index

by Davis Brand Capital on January 29, 2014 in uncategorized

The “Gordian Knot” of the publishing industry is: How do we unlock the value of our growing digital…

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A New Model For Digital Publishing: The Affinity Engagement Index

by Davis Brand Capital on January 29, 2014 in uncategorized

The “Gordian Knot” of the publishing industry is: How do we unlock the value of our growing digital…

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NPR Eyes More Personalized Digital Platform

by Davis Brand Capital on January 27, 2014 in strategic

Public radio network NPR is developing a new app aimed at fostering a more seamless listening experience between…

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Qualcomm Buys Massive Palm, Ipaq And Bitfone Patent Portfolio From HP

by Davis Brand Capital on January 23, 2014 in uncategorized

Is Qualcomm preparing for the revival of the personal digital assistant? The San Diego-based Qualcomm just announced that…

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Does Digital Media Advance the Political Process?

by Davis Brand Capital on January 23, 2014 in strategic

Between the massive shifts occurring today among marketers in the use of digital versus “traditional” media (i.e., television,…

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How HarperCollins’s Chief Digital Officer Uses Big Data To Make Publishing More Profitable

by Davis Brand Capital on January 23, 2014 in strategic

As more readers favor kindles and iPads over pulp-based books, Chantal Restivo-Alessi of HarperCollins is mining digital data…

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Is Facebook Becoming the USA Today of the 21st Century?

by Davis Brand Capital on January 16, 2014 in uncategorized

When Facebook added hashtags last year and almost no one used them, you might have thought the social…

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At The Digital Crossroads: Shifting To Audience-Centric Marketing

by Davis Brand Capital on January 16, 2014 in strategic

Today, the integration of audience data in digital advertising exists most commonly in display. Across the Google Display…

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Study: Auto Shoppers 71% More Influenced by Digital Ads

by Davis Brand Capital on January 13, 2014 in strategic

Of the millions of American consumers planning to soon buy an automobile, 21 percent say that digital advertising…

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15 Tech Trends That Will Define 2014, Selected By Frog

by Davis Brand Capital on January 8, 2014 in uncategorized

Drones, driverless cars, and the digital dragon of china are just some of the things that will change…

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2014 Digital Trends And Predictions From Marketing Thought Leaders

by Davis Brand Capital on December 17, 2013 in strategic

What will 2014 bring and what should organizations and individuals expect from the continued digital revolution? These marketers…

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How Digital Transformation Drives Business Value

by Davis Brand Capital on December 5, 2013 in strategic

The operational benefits of business intelligence gathered through digital (and social) are often overlooked by organizations. Company silos…

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Online Advertisers Getting Ripped Off’”By Themselves

by Davis Brand Capital on November 8, 2013 in strategic

A lot of online advertisers are worried these days about getting ripped off—whether they end up buying non-viewable…

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15 Amazing Designs That Were Impossible to Make 15 Years Ago

by Davis Brand Capital on November 5, 2013 in design

Post-digital is a confusing phrase. It’s hard to know what people mean when they throw it around—are we…

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Who’s Buying Ice Cream and Condoms? InfoScout Knows — And Has the Receipts to Show It

by Davis Brand Capital on October 28, 2013 in uncategorized

How do Axe and Old Spice buyers really differ? What pricey ice-cream brands do food-stamp recipients buy disproportionately?…

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The Battle for Power on the Internet

by Davis Brand Capital on October 28, 2013 in uncategorized

Distributed citizen groups and nimble hackers once had the edge. Now governments and corporations are catching up. Who…

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The newsonomics of “Little Data,” data scientists, and conversion specialists

by Davis Brand Capital on October 21, 2013 in strategic

The world’s top newspaper companies are realizing they need to invest heavily in data analysis to maximize their…

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How To Build a High-Performing Digital Team

by Davis Brand Capital on August 21, 2013 in strategic

Digital skills are in high demand and short supply. But first things first — how do you define…

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Does P&G Really Drop 35% Of Its Marketing Dollars On Digital?

by Davis Brand Capital on August 20, 2013 in strategic

Eye-Popping Figure From World’s Largest Advertiser Illuminates Digital Spend

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Where the Real Money Is Going in Online Advertising

by Davis Brand Capital on August 8, 2013 in strategic

For all the hand-wringing over automated ad buying systems and mobile devaluing publishers’ real estate, a number of…

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Small Businesses Shirk Advertising

by Davis Brand Capital on July 23, 2013 in strategic

Main Street Swaps Paid Media for Cheaper Digital Options — by Choice

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We Owe Everything to Digital

by Davis Brand Capital on July 11, 2013 in cultural

Digital technology has transformed our world, opening up and bringing the everyday to culture and heritage.

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The Digital CMO: Myth Or Reality?

by Davis Brand Capital on June 28, 2013 in strategic

A CMO’s job is to understand consumers first and foremost. And that means CMOs today have to build…

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How Experiential Marketing Has Changed In A Social/Local/Mobile World

by Davis Brand Capital on June 26, 2013 in strategic

Brands now are recognizing that actual physical and emotional experiences, versus just brand swag, help link the offline…

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Non-Digital Ad Sales Are a Non-Growth Business

by Davis Brand Capital on June 25, 2013 in strategic

If you are in the business of selling old-timey ads — that is, ads you’re not going to…

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Rewards-Based Mobile Ads Perform Best, Per Study

by Davis Brand Capital on June 17, 2013 in strategic

Data shows that consumers demand value

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MTV Starts ‘MTV’ Other,’ a Digital Studio to Develop Content and Talent

by Davis Brand Capital on June 13, 2013 in strategic

MTV is starting a digital content lab called MTV Other to produce short-form programming that will live on…

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Facebook’s Secret To Building Friendships: Many Small Interactions

by Davis Brand Capital on June 13, 2013 in strategic

The design minds behind Facebook share the social network’s most important view–that friendships aren’t made in a moment…

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How Advertisers Can Maximize Mobile Conversions

by Davis Brand Capital on June 12, 2013 in strategic

In the beginning, mobile advertising was all about conversions. Remember QR codes? Vouchers? What got people excited about…

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Beware Trading Privacy for Convenience

by Davis Brand Capital on June 10, 2013 in economic

Many would like us to believe that privacy is dead. Yet, privacy is a societal choice — it…

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Being Digital Demands You Be More Human

by Davis Brand Capital on June 6, 2013 in uncategorized

The ability to reach out, in a human way, to a Sara or Harry can quickly create either…

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Your Kids Have the Same Media Habits as You Do

by Davis Brand Capital on May 29, 2013 in strategic

When it comes to technology, you don’t stand a chance against your kids. Born into a digital world,…

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Your Rich Friends Don’t Really Want to See You in Person, Says Report

by Davis Brand Capital on May 8, 2013 in uncategorized

They say email can’t replace face-to-face communication. Tell that to the rich, though.

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Men Are More Likely Than Women to Use Mobile Shopping Technology

by Davis Brand Capital on April 24, 2013 in strategic

When it comes to mobile shopping, the gender gap is alive and well.

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Digital Transformation – Who You Gonna Call?

by Davis Brand Capital on April 4, 2013 in strategic

Technology often leads too much change, but with digital transformation the consumer, rather than the technology, is in…

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Warner Bros. Consolidates Digital Sales

by Davis Brand Capital on April 3, 2013 in strategic

Warner Bros. is consolidating its digital sales operations as it looks to build out an entertainment-focused ad powerhouse…

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What Does That Second Screen Mean for Viewers and Advertisers?

by Davis Brand Capital on April 1, 2013 in strategic

The more screens you have, the more likely you are to engage in media multitasking.

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More Americans opting to cut cord on traditional TV

by Davis Brand Capital on March 12, 2013 in strategic

A new report by Nielsen shows that 5 million people in the U.S. no longer watch traditional television…

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More Americans opting to cut cord on traditional TV

by Davis Brand Capital on March 12, 2013 in strategic

A new report by Nielsen shows that 5 million people in the U.S. no longer watch traditional television…

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5 Trends That Will Drive The Future Of Technology

by Davis Brand Capital on March 12, 2013 in strategic

The future of technology is, ironically, all too human.

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5 Trends That Will Drive The Future Of Technology

by Davis Brand Capital on March 12, 2013 in strategic

The future of technology is, ironically, all too human.

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Can TV Buyers Adapt to a Digital Model?

by Davis Brand Capital on March 12, 2013 in strategic

A growing number of agency media executives who grew up in digital are finding themselves overseeing the buying…

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Bravo Extends Their PLAY LIVE TV Platform And Advertisers Sign Up

by Davis Brand Capital on March 6, 2013 in strategic

First of all, what is Play Live? It’s a “Participation TV” platform (that’s what Bravo calls it) where…

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How Media Companies Can Boost Ad Revenues

by Davis Brand Capital on February 28, 2013 in strategic

Digital may be the future when it comes to publishing, but the problem today is that online publishing…

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Armband Lets You Wirelessly Control Devices, ‘Unleash Your Inner Jedi’

by Davis Brand Capital on February 27, 2013 in design

It’s like harnessing the Force: A new armband uses the electrical activity in your muscles to let you…

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Report Reveals How Consumers Use Mobile Phones Worldwide

by Davis Brand Capital on February 26, 2013 in strategic

Mobile phones are found all around the world — ubiquitous even in emerging markets such as China and…

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Seven Simple Steps to Sell More Mobile Advertising

by Davis Brand Capital on February 20, 2013 in strategic

Advertisers always knew there would come a time when budgets would need to shift to mobile to keep…

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Panera Bread Doubles Digital Spend From Last Year

by Davis Brand Capital on February 20, 2013 in strategic

This week Panera Bread launched its largest campaign to date, which includes an increase in digital spending of…

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Social Interactions Affect Brand Perception

by Davis Brand Capital on February 19, 2013 in strategic

If brands want to improve their customer perception, having a well-rounded social communications practice that serves both as…

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What’s Your 4G Marketing Plan – Interruption or Disruption?

by Davis Brand Capital on February 15, 2013 in strategic

All agencies think innovation = digital. As a result, we’re not seeing genuine innovation; instead we’re seeing more…

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Dealers Must Adapt To Mobile Millennials

by Davis Brand Capital on February 15, 2013 in strategic

Unfortunately, a lot of dealerships subscribe to the old-school philosophy: if research starts online, consideration and choice still…

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A Unique Approach to Marketing Coca-Cola in Hong Kong

by Davis Brand Capital on February 14, 2013 in strategic

Coca-Cola China’s TV ad for the Hong Kong market invited viewers to use their smartphones to “chok” bottle…

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Advertising Growth Shows That for Many, Tablets Are the PC

by Davis Brand Capital on February 14, 2013 in uncategorized

By the end 2013 tablets will account for 20 percent of Google’s paid search ad clicks in the…

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Barnes & Noble Nook business to sink deeper this year

by Davis Brand Capital on February 14, 2013 in strategic

Barnes & Noble has been looking to its Nook business to generate greater demand in the face of…

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Nike CEO Mark Parker On His Company’s Digital Future: Body-Controlled Music, Color-Coded Heart Rates

by Davis Brand Capital on February 13, 2013 in uncategorized

“Nike has broken out of apparel and into tech, data, and services, which is so hard for any…

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Art museum app enables patrons to follow visitor-created tours

by Davis Brand Capital on February 12, 2013 in strategic

Hoping to give visitors their own platform for curation, the Cleveland Museum of Art has launched its Artlens…

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Hearst Is Revamping All Of Its Online Magazines With A Responsive, Personalized Design

by Davis Brand Capital on February 11, 2013 in strategic

Over the next few months, all of Hearst Digital Media’s titles are getting a new look. The new…

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Watch as Vine becomes the next great news-gathering tool

by Davis Brand Capital on February 5, 2013 in strategic

Although few are talking about it, the new video app could be a perfect tool for citizen journalists,…

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Five Ways to Adapt Your Media For a Post-PC World

by Davis Brand Capital on January 30, 2013 in strategic

With media consumption shifting to mobile platforms in an increasingly fragmented environment, media companies face the uncomfortable prospect…

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Magazines Cross the Digital Divide

by Davis Brand Capital on January 28, 2013 in strategic

Buffeted by declining advertising, which accounted for about 75% of their revenue historically, magazines are turning to tablet…

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The Future of Commerce Starts With a Tap

by Davis Brand Capital on January 16, 2013 in strategic

So what’s NFC? It technically stands for Near Field Communications, and it enables mobile devices like smartphones to…

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Data Points: Brand Fans People have more brands as friends than ever on Facebook

by Davis Brand Capital on January 16, 2013 in strategic

Clearly, brands could stand to do more to keep consumers interested; the chief reason given by people who…

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Infographic: Mining Pinterest To Discover Our Color Preferences, By Room

by Davis Brand Capital on January 16, 2013 in strategic

Colour and Space is a project by designers Mie Frey Damgaard and Peter ÿrntoft for decorative paint brand…

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Startups Skip Video, Hang Hopes On Shareable Multimedia

by Davis Brand Capital on January 14, 2013 in strategic

When Instagram joined Facebook last April, a race to crown a “Instagram for Video” revved into full throttle.…

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What Brands Can Learn from Bands

by Davis Brand Capital on January 14, 2013 in strategic

While the digital era has led to many difficulties, challenges and changes for the music industry, it also…

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New Marketing Machine Has Powerful Engine But Bad Drivers, Few Mechanics

by Davis Brand Capital on January 7, 2013 in strategic

Waste in advertising is historically endemic and significant. For example, half of all online display impressions are never…

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Participant Media Creates TV Network for Millennials Into Social Change

by Davis Brand Capital on December 19, 2012 in strategic

A new TV network targeting millennials is coming next summer. The new channel comes from Participant Media, a…

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Nielsen and Twitter Establish Social TV Rating

by Davis Brand Capital on December 18, 2012 in strategic

Nielsen, a leading global provider of information and insights into what consumers watch and buy, and Twitter today…

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A Look at Newspapers Turning a Profit — Yes, There Are Some

by Davis Brand Capital on December 18, 2012 in strategic

Despite all the talk about newspapers being a dying business, plenty of them are profitable. Recent history shows…

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Most Read Online Newspapers in the World: Mail Online, New York Times and The Guardian

by Davis Brand Capital on December 14, 2012 in strategic

644 million people worldwide accessed online newspaper sites in October 2012, making up 42.6% of the total internet…

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Leverage Paid, Owned, Earned Media For Social Media Success

by Davis Brand Capital on December 14, 2012 in strategic

As social newsfeeds become ever more cluttered, the attention span of the social audience is becoming shorter, prompting…

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