Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.



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design

606 results

Qantas Airline Rebranded – Marc Newson Redraws Kangaroo

by Michael Phelan on October 31, 2016 in design

Australian national airline Qantas has been rebranded and its famous kangaroo icon has been redrawn as a simplified…

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The Beloved Composition Notebook Gets a Slick Redesign

by Michael Phelan on October 26, 2016 in design

Composition notebooks are not great notebooks. Their covers fray, ink bleeds through their whisper-thin pages, and it’s next…

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Kodak Revives Its Iconic Logo—and Gives It a Little Twist

by Michael Phelan on October 24, 2016 in design

Peter Oestrich never achieved the lionized status of design legends Paul Rand or Saul Bass, but his most…

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Michael Wolff: “Why all the poor logos?”

by Michael Phelan on October 24, 2016 in design

I’m noticing an increase in ill-conceived and superficially designed symbols and logos. Harsh words, I know, but I’m…

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Apple Designed the Thrill Out of Unboxing

by Michael Phelan on October 19, 2016 in design

It’s a stunning box, the first time you see it. Stark white or black. A clean picture of…

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Pandora Rebrands For the First Time in 11 Years

by Michael Phelan on October 12, 2016 in design

Julie Scelzo’s first project at Pandora could hardly have been more nerve-wracking. As the company’s new executive creative…

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Typographic Trickery Shifts a Font from Paper to Pixels

by Michael Phelan on October 10, 2016 in design

Consider the letter X: two symmetrical diagonal lines, crossing at their midpoints, right? Wrong. It’s true, it certainly looks…

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Google’s Immaterial Design

by Michael Phelan on October 7, 2016 in design

In 50 to 100 years, I firmly believe that your home could be made of Google. I know,…

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Tech Giants Team Up to Fix Typography’s Biggest Problem

by Michael Phelan on September 30, 2016 in design

Fonts have a serious image problem. A font that looks great on your Mac might look bloated on mom’s…

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Activia Gets New Look and Updated Packaging

by Michael Phelan on September 30, 2016 in design

FutureBrand has created a new visual identity for Activia, including an updated green packaging colour and a new…

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Arch-ery: New Logo for University of Georgia

by Michael Phelan on September 26, 2016 in design

The old logo was very flimsy, as if at the slightest provocation it would fall apart or, more…

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Mozilla Shortlists Four Designs in Open-source Rebrand Project

by Michael Phelan on September 26, 2016 in design

Four designs have been shortlisted in the search to find a new brand identity for software company Mozilla.…

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The Atlanta Falcons’s New Stadium Looks Amazing

by Michael Phelan on September 26, 2016 in design

Stadiums with retractable roofs are commonplace, but there’s never been anything like the new home of the Atlanta…

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The Secret Lab Where Nike Invented the Power-Lacing Shoe of Our Dreams

by Michael Phelan on September 21, 2016 in design

Hatfield, Parker, and an army of designers, engineers, and data scientists were listening. And after 28 years of…

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Designing a San Francisco With the 100,000 New Housing Units the City Needs

by Michael Phelan on September 19, 2016 in design

To bring down San Francisco’s out-of-control rents, the city’s chief economist estimated that it needs to build an…

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A $150 Million Stairway to Nowhere on the Far West Side

by Michael Phelan on September 16, 2016 in design

By the look of the renderings officially unveiled on Wednesday morning, New York’s next significant landmark may be…

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Moët & Chandon Woos Millennials With New Vintages, Packaging & Campaigns

by Michael Phelan on September 14, 2016 in design

It has been 11 years since French multinational luxury goods conglomerate LVMH established Moët Hennessey USA to sell…

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The Age of the Wordless Logo

by Davis Brand Capital on September 12, 2016 in design

MasterCard unveiled its new logo earlier this summer, and as far as rebrandings go, the tweaks were subtle:…

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What’s Really Missing From the New iPhone: Cutting-Edge Design

by Davis Brand Capital on September 9, 2016 in design

Forget about the headphone jack for a second. Sure, it’s pretty annoying that Apple’s newest iPhones — the…

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To Make Flying a Little Less Awful, an Entire Terminal Rebrands Itself

by Davis Brand Capital on September 7, 2016 in design

Airlines invest a lot of time and money in trying to make travel little bit more bearable—and enjoyable,…

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The Power of Designing Products for Customers You Don’t Have Yet

by Davis Brand Capital on August 31, 2016 in design

When my daughters were little, each time one of them received a birthday or holiday card from their…

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Behind the Branding of the Hillary Clinton Campaign

by Davis Brand Capital on August 24, 2016 in design

Last December, Jennifer Kinon arrived at the offices of Hillary for America to a typical full-slated work day.…

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Sentry Unveils New Brand Identity With Updated Logo

by Davis Brand Capital on August 19, 2016 in design

Sentry Insurance revealed its rebranded image during an unveiling ceremony Monday, Aug. 8, and announced it will take…

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Pizza Hut’s Latest Packaging Innovation Is a ‘DJ Pizza Box’

by Davis Brand Capital on August 17, 2016 in design

You wouldn’t think there was that much more you could do to a humble cardboard pizza box, but…

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How DixonBaxi Looked to Give Premier League Brand New Life on Screen

by Davis Brand Capital on August 17, 2016 in design

DixonBaxi has worked on a major brand activation project for the Premier League, creating title sequences, in-match graphics…

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Is Open-Sourced Design Any Good? Mozilla is Finding Out

by Davis Brand Capital on August 17, 2016 in design

Mozilla, the company behind the third-most popular web browser Firefox, is a nonprofit organization with a mission of…

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Louis Vuitton is Saying Goodbye to Its Iconic Brown Packaging

by Davis Brand Capital on August 15, 2016 in design

Say goodbye to the signature chocolate brown shopping bags that have been synonymous with Louis Vuitton for decades…

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How the Rio 2016 Olympics was Designed

by Davis Brand Capital on August 10, 2016 in design

As the Rio 2016 Olympic and Paralympic Games officially get under way, some three billion fans are expected…

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Subway’s Clean Slate: Eating Even Fresher and Using a New Logo

by Davis Brand Capital on August 8, 2016 in design

Subway, whose former spokesman Jared Fogle last year was convicted of child pornography, on Friday introduced a campaign…

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McMakeover: McDonald’s Gives Its Website a Modern Look

by Davis Brand Capital on August 8, 2016 in design

McDonald’s has been overhauling the look of its restaurants, bringing in sleeker seating, tables and lighting, as well…

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Rio’s Official Olympic Posters Are As Diverse As The City Itself

by Davis Brand Capital on August 8, 2016 in design

The Olympic Games typically choose only one poster to represent the host city—and for better and for worse,…

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Brands are Now Rolling Out Olympics Documentaries

by Davis Brand Capital on August 5, 2016 in design

With the Rio Olympics already outperforming the 2012 London Games in terms of sponsorships, expect a lot more…

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Mastercard’s Forward Thinking Strategy

by Davis Brand Capital on August 5, 2016 in strategic

Mastercard recently lost a capital letter and redesigned its iconic, two-tone logo.

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Moleskine Opened a Café in Milan, and It Looks Exactly Like You Think It Would

by Davis Brand Capital on July 29, 2016 in design

Take a coffee break in any hipster café around the world, and it generally won’t take long to…

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How To Use Color To Prove Your Point, From A Data Viz Expert

by Davis Brand Capital on July 27, 2016 in design

When working with large amounts of data, precision is key. The same is true of the art of…

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Moving Brands Creates Visual Identity for BBC iPlayer Kids App

by Davis Brand Capital on July 19, 2016 in design

Moving Brands has designed a new on demand platform for the BBC’s children’s programmes on its CBeebies and…

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The Best Portrayal Of Dance Is In A Static Print Magazine

by Davis Brand Capital on July 19, 2016 in design

From 1989 to 1996, the avant-garde dance magazine Dance Ink developed a cult following among fans of experimental…

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Kashi Unveils New Brand Identity

by Davis Brand Capital on July 19, 2016 in design

Kashi, a Kellogg Co. brand, has unveiled a new brand identity designed to better reflect its food values,…

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MasterCard Gets Its First New Logo In 20 Years

by Davis Brand Capital on July 15, 2016 in design

Today, MasterCard revealed a redesign of its consumer-facing logo, the first in 20 years. The way we buy…

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Pokémon Go, Amazon Dash, and the Future of User Interaction

by Davis Brand Capital on July 15, 2016 in design

Sustainable success requires the right touch; sustainable digital success requires the right touchpoints. Already the fastest-growing mobile game…

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You Recognize Mastercard. So Why is it Changing its Logo?

by Davis Brand Capital on July 14, 2016 in design

The Mastercard in your wallet just expired. You can still use it—but it doesn’t look right anymore, because…

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Discussions on Digital: Designing the Next Mobile Experience

by Davis Brand Capital on July 13, 2016 in design

The evolution of mobile is still transforming our world, from how we work and shop to how we…

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Jamba Juice Just Got Some Serious Design Cred

by Davis Brand Capital on July 12, 2016 in design

Along the main drag in Pasadena’s historic downtown core, Jamba Juice has opened its newest store. When you…

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Why More Women Should Tackle Technology’s Design Problems

by Davis Brand Capital on July 8, 2016 in design

I love the metaphor of the curvy road, because I would say that my road is not only…

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Brisk Ice Tea is Latest Brand to Get Its Own Sneaker, and It’s Pineapple Passionfruit

by Davis Brand Capital on July 8, 2016 in design

Ever since Lipton’s Brisk Iced Tea abandoned its inescapable ’90s “That’s Brisk, Baby!” ad campaigns from J. Walter…

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How to Rebrand a Charity and Do It Well

by Davis Brand Capital on July 6, 2016 in design

It’s been a tough year for charities. According to a report by the Charity Commission, their reputation has…

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Giphy’s New Brand Identity Uses Holograms To Bring GIFs Into RL

by Davis Brand Capital on July 5, 2016 in design

If GIFs are the lingua franca of the Internet, Giphy is its Webster’s. The San Francisco startup has…

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Using Archetypes in Package Design

by Davis Brand Capital on June 29, 2016 in design

Behind the success of lifestyle branding is a brand’s ability to emotionally connect and build a relationship with…

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Orangina’s Ingenious Upside-Down Can Forces You to Mix Up the Pulp

by Davis Brand Capital on June 29, 2016 in design

Lots of Orangina’s marketing is about shaking up bottles of the stuff—to mix up the pulp, which makes…

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Lululemon’s Taking on Everyday Wear in Its Hybrid Design Studio-Retail Store

by Davis Brand Capital on June 29, 2016 in design

One would be hard-pressed to walk into a New York or Los Angeles boutique fitness studio and not…

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‘The Redesign of Bud Light Will be More Effective Than Any Advert’ States Anheuser-Busch InBev US VP of Marketing, Jorn Socquet

by Davis Brand Capital on June 27, 2016 in design

Anheuser-Busch Inbev’s marketing chief, Jorn Socquet, has hailed the design work around the new look for Bud Light…

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Beefeater Unveils New Bottle Design

by Davis Brand Capital on June 27, 2016 in design

The ‘iconic’ Yeoman of the Guard remains above the Beefeater logo but the front of the bottle now…

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Type is the Most Important Element of Your Company’s Brand

by Davis Brand Capital on June 27, 2016 in design

“Type is your brand,” says type legend Bruno Maag, founder of font studioDalton Maag. Sure, he’s biased. As…

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Stefan Sagmeister: Why “Beautiful Design” Makes Things Work Better

by Davis Brand Capital on June 24, 2016 in design

DW: Why have you and your team decided to launch a Beauty project? SS: It’s a word that…

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How Fashion Brands are Starting to Design Like Tech Companies

by Davis Brand Capital on June 24, 2016 in design

Inside Lululemon Labs, the cultish activewear brand’s 11th New York City location that opened in March, there’s not…

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How Christo Built His Latest Work: Two Miles of Floating Walkway

by Davis Brand Capital on June 24, 2016 in design

It takes serious engineering to let 640,000 people walk on water. Luckily, that’s exactly the kind of technical…

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Type Hybrid: Typography in Multilingual Design

by Davis Brand Capital on June 22, 2016 in design

Increasingly globalized, the world is looking for a new-era language that can unite and identify with multiple cultures…

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Panasonic’s ‘Life Is Electric’ Bags Cannes Design Grand Prix

by Davis Brand Capital on June 22, 2016 in design

Panasonic’s “Life Is Electric” campaign, created out of Dentsu Inc. Tokyo, has won the Design Grand Prix at…

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To Master Branding, “Build Patterns Not Stamps”

by Davis Brand Capital on June 22, 2016 in design

Since 2008, diary-loving Jonny Naismith has been design director of Moving Brands’ New York office, helping countless clients…

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Uh-Oh, Mozilla is Open-Sourcing Its New Logo Design

by Davis Brand Capital on June 20, 2016 in design

Everyone has heard of Firefox, the world’s second most popular web browser. Fewer people have heard of Mozilla,…

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Churchill Downs Unveils Logos for Kentucky Derby, Oaks 143

by Davis Brand Capital on June 20, 2016 in design

  Churchill Downs Racetrack unveiled the official logos for the Kentucky Derby and Kentucky Oaks 143 between races…

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Grubhub Rebrands as a Zesty Lifestyle Company

by Davis Brand Capital on June 17, 2016 in design

In 2004, Grubhub was a scrappy startup that offered an online alternative to paper menus for the college…

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Lowdown: Sprite Evokes Tupac in Lyrical Campaign

by Davis Brand Capital on June 17, 2016 in design

Sprite — which has deployed hip hop marketing since the days of Kurtis Blow — has struck a…

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The History of the CBBC Brand: 32 Years’ Worth of Logos

by Davis Brand Capital on June 17, 2016 in design

With CBBC updating its identity for a mobile future with a new animated logo, The Drum decided to…

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Sacramento Kings Unveil Jerseys Featuring New Logos

by Davis Brand Capital on June 15, 2016 in design

The Sacramento Kings unveiled brand new uniforms for the 2016-17 season, featuring the team’s recently released logos. With…

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London’s Underground Gets a New Typeface Because 2016

by Davis Brand Capital on June 15, 2016 in design

This July, transport for London (TfL) will roll out a redesign to Johnston, the typeface that’s decorated the…

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Brands Push Into Personalised Packaging

by Davis Brand Capital on June 15, 2016 in design

A 400g bag of Oreo biscuits retails for $1.99 in the US, but put the same cookies in…

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Still Under the Dome

by Davis Brand Capital on June 13, 2016 in design

No information on this one and a representation of how this rollout is not being the smoothest. Up…

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NYC Gets a Major Rebrand (And its First Official Pictograms)

by Davis Brand Capital on June 13, 2016 in design

New York City is full of iconography. There’s Massimo Vignelli’s iconic 1972 subway system signage that guides people…

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How the Branding for This New London Living Space Tells a Story

by Davis Brand Capital on June 13, 2016 in design

Consultancy Greenspace has created the branding for a new London housing development, which hopes to tell the “story…

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Google is Testing a New Material Design Layout for Desktop Searches

by Davis Brand Capital on June 10, 2016 in design

Material Design is supposed to be the visual template that unifies Google’s products, but it’s taken a while…

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IKEA Redesigns Its Big Blue Bag for the First Time Ever

by Davis Brand Capital on June 10, 2016 in design

Short of Swedish meatballs and Billy bookcases, the simple blue-and-yellow bag (technically known as the Frakta) might be…

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Geneva: The Story of Facebook’s New Font

by Davis Brand Capital on June 10, 2016 in design

Perhaps you’ve noticed that the posts in your Facebook timeline appear slightly off. In fact, it turns out…

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Peace Corps Overhauls Logo as Part of “Mission-Driven” Rebrand

by Davis Brand Capital on June 8, 2016 in design

The Peace Corps has unveiled a refreshed logo and brand, designed to inspire a “mission-driven” audience of millennials, to…

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Snapchat Redesigns App to Boost Media Channels, Ad Revenue

by Davis Brand Capital on June 8, 2016 in design

Snapchat is redesigning its application to make its media partners’ channels more appealing to click on, in a…

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Visualizations That Really Work

by Davis Brand Capital on June 8, 2016 in design

Not long ago, the ability to create smart data visualizations, or dataviz, was a nice-to-have skill. For the…

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Global Jim Beam Portfolio Receives Packaging Makeover

by Davis Brand Capital on June 3, 2016 in design

Jim Beam is getting a new look for the first time in decades. The bourbon that’s been around…

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Ideo, Astro, And Whipsaw: What Every Startup Should Know About Design

by Davis Brand Capital on June 3, 2016 in design

At Highway1, a design accelerator based in San Francisco, startups have four months to transform a prototype into…

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Tribune Publishing Changes Its Name to tronc, Press Unleash tronc-Load of Jokes

by Davis Brand Capital on June 3, 2016 in design

Tribune Publishing, the parent company that owns several storied and proud newspapers in the US including the Chicago…

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British Steel Makes Return With Entirely New Branding

by Davis Brand Capital on June 1, 2016 in design

After months of speculation a new British Steel brand has been unveiled, featuring an icon that combines a…

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How Postage Stamps Are The Ultimate Design Challenge

by Davis Brand Capital on June 1, 2016 in design

Stamps aren’t the sexiest of graphic design mediums. They call to mind nerdy kids carrying around stamp books…

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What Does a Brand Sound Like?

by Davis Brand Capital on June 1, 2016 in design

Joel Beckerman is a composer and producer who specializes in sonic branding. He’s responsible for some of the…

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Why A Parsons Student Designed a Collection for Syrian Refugees

by Davis Brand Capital on May 27, 2016 in design

Saddened and inspired by images she’s seen in the news, recent Parsons School of Design graduate Angela Luna thought…

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How Design Became The Darling Of Innovation

by Davis Brand Capital on May 27, 2016 in design

When people speak about design, they think about the visual form, aesthetics and style. For decades, designers have…

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Coca-Cola Salutes U.S. Service Members, USO With Patriotic Cans

by Davis Brand Capital on May 27, 2016 in design

In a nod to nostalgia and patriotic pride, Coca-Cola this weekend kicks off a flurry of events that…

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How Design is Shaping the Future at Tech Giants Like Facebook

by Davis Brand Capital on May 25, 2016 in design

Design is no longer riding back seat to business. The two are inextricably linked, as evidenced at almost…

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In NikeLab’s Collaboration With Balmain’s Designer, High-Tech Materials Meet “Dark Glamour”

by Davis Brand Capital on May 25, 2016 in design

Nike’s innovative and experimental high-end division, NikeLab, has a big new collaboration coming out, and it’s a perfect…

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Healthy, or Not? The FDA’s New Nutrition Label Is a Lot More Upfront About What’s in Your Food

by Davis Brand Capital on May 25, 2016 in design

The FDA recently unveiled its new nutrition facts label, which aims to make it a lot easier for…

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Co-op Restructures, Rebrands and Revives 1968 Logo

by Davis Brand Capital on May 24, 2016 in design

The Co-op has rebranded, dusting off a logo from 1968 amid a major restructuring of its membership scheme.…

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Stella Artois’ Special Cans for the Cannes Film Festival Are a Story in Themselves

by Davis Brand Capital on May 23, 2016 in design

For this year’s Cannes Film Festival, BBDO created four limited-edition beer-can designs for Stella Artois. But instead of…

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Inside the New Apple Retail Store Design

by Davis Brand Capital on May 23, 2016 in design

You can buy an iPhone as you walk down The Avenue, enjoy a seminar with artists in The…

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Silicon Valley’s Star Design Firm Goes Analog And Builds A Lifestyle Brand

by Davis Brand Capital on May 20, 2016 in design

The state of Alaska conjures up all kinds of associations. For some, it speaks to endless expanses of…

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Inside the New Apple Retail Store Design

by Davis Brand Capital on May 20, 2016 in design

You can buy an iPhone as you walk down The Avenue, enjoy a seminar with artists in The…

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P&G’s Secret Takes on Young Women’s Stresses, Beginning With the Wage Gap

by Davis Brand Capital on May 20, 2016 in design

Procter & Gamble’s Secret deodorant is launching an interesting campaign from Wieden + Kennedy that looks at larger,…

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How IDEO Designers Persuade Companies to Accept Change

by Davis Brand Capital on May 18, 2016 in design

Every design project extends beyond the brief. No matter how straightforward and discrete a project seems at first,…

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Taco Bell Hopes Its New Restaurant Designs Will Entice You to Stay and Eat

by Davis Brand Capital on May 18, 2016 in design

As Taco Bell expands into new neighborhoods, the drive-through mainstay wants people to come inside and sit down more. So…

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DC Entertainment Introduces New Identity For DC Brand

by Davis Brand Capital on May 18, 2016 in design

DC Entertainment announced a new identity and logo for its iconic DC brand.  The new DC logo is…

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What Does a Design-Led Business Look Like?

by Davis Brand Capital on May 16, 2016 in design

Design Week’s roundtable discussion – in partnership with IBM – started with the statement “Design isn’t secret any…

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Transforming Life Insurance With Design Thinking

by Davis Brand Capital on May 16, 2016 in design

For generations, the life insurance industry delivered its promise of financial security with the help of strong actuarial…

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The Drop Canned Rosé Wine Is Designed Specially for Millennial Men

by Davis Brand Capital on May 16, 2016 in design

There’s a question that has plagued marketers for decades: How do you get guys to drink rosé? Now, we…

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Design In The Age Of The App Icon

by Davis Brand Capital on May 13, 2016 in design

Last night, I swiped my iPhone awake during a commercial. I had no particular destination in mind; it…

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Utah Jazz ‘Refresh’ Brand With New Uniforms, Logos

by Davis Brand Capital on May 13, 2016 in design

There are updates all around in Salt Lake City. The Utah Jazz today unveiled a “refreshed brand identity”…

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An Artist Invents A New Animation Technique, With Paint And A Tin Can

by Davis Brand Capital on May 13, 2016 in design

In painter and filmmaker Jeff Scher’s new video, God Knows—set to the Bob Dylan song of the same…

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The Design Issue

by Davis Brand Capital on May 11, 2016 in design

25 original thinkers solve all your problems.

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Can Great Design Bring The Boy Scouts Into The 21st Century?

by Davis Brand Capital on May 11, 2016 in design

The Boy Scouts of America has had its fair share of troubles in recent years, from abuse allegations…

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Students Designing First-Ever Bike for Overweight Riders

by Davis Brand Capital on May 11, 2016 in design

Riding a bike is one of the most recommended forms of exercise for overweight Americans, yet not a…

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The New Yorker’s New Cover Comes Alive With Augmented Reality Animation

by Davis Brand Capital on May 9, 2016 in design

WHO: The New Yorker, Christoph Niemann, Qualcomm WHY WE CARE: Over the years we’ve seen augmented reality bring…

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Cisco Changes Everything With New Branding Campaign

by Davis Brand Capital on May 9, 2016 in design

A corporate brand should speak volumes about a company’s mission and differentiation and should be the first thing that…

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A-B InBev Looks to Replace Budweiser With ‘America’ on Packs

by Davis Brand Capital on May 9, 2016 in design

Budweiser, which has dressed bottles in stars and stripes in previous summers, could be poised to make one…

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Meet the Guys Turning Old Graphic Design Manuals into Kickstarter Blockbusters

by Davis Brand Capital on May 6, 2016 in design

In 1970, the visionary “information architect” Massimo Vignelli and his design firm partner Bob Noorda created a manual…

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A Branded Mobile Game Is Doing Ground-Breaking Scientific Research On Dementia

by Davis Brand Capital on May 6, 2016 in design

WHAT: Sea Hero Quest, a new mobile game with the ulterior motive of collecting data to help researchers…

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Chanel Flagship Store Amsterdam by MVRDV

by Davis Brand Capital on May 6, 2016 in design

MVRDV has completed the new Chanel flagship store in Amsterdam with a replica façade made entirely out of…

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Celestial Seasonings to Restore Tea Package Design After Poor Customer Response

by Davis Brand Capital on May 5, 2016 in design

Hain Celestial Group Inc. said it is returning to the classic packaging on its Celestial Seasonings tea brand…

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IBM’s Watson Helped Design Karolina Kurkova’s Light-Up Dress for the Met Gala

by Davis Brand Capital on May 4, 2016 in design

At last night’s Met Gala, the lavish annual fashion event hosted by Vogue, model Karolina Kurkova wore a dress…

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The Search for Our Missing Colors

by Davis Brand Capital on May 4, 2016 in design

Each year, a group of experts at Pantone, the company best known for its exacting color-matching system, chooses…

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The Trials Of Packaging A Product For The Apple Store

by Davis Brand Capital on May 4, 2016 in design

“It’s a pain in the ass,” Marc Barros says with a laugh. This week, Barros’s products will appear…

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Website Redesign: Improving User-Experience On The Citibank Website

by Davis Brand Capital on May 2, 2016 in design

Most successful brands have a well thought out website that effectively answers the most basic questions a potential…

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Concepts We Wish Were Real: Kirkland Rebrand Edition

by Davis Brand Capital on May 2, 2016 in design

“Kirkland Signature” is Costco’s private label. It is found at Costco’s website, Costco warehouses, and Amazon.com, and is…

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Are Chatbots Really The Future Of Web Design?

by Davis Brand Capital on May 2, 2016 in design

Adrian Zumbrunnen was terrified of what conversational interfacesmeant for him as a UX designer. “The conversational interface is…

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Hershey’s Packaging Colors Go Patriotic For Olympics Sponsorship

by Davis Brand Capital on April 29, 2016 in design

As part of its official sponsorship of the U.S. Olympic and Paralympic teams for this summer’s games in…

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This Architecture Firm Is Turning VR Into The Next Great Productivity Tool

by Davis Brand Capital on April 29, 2016 in design

Virtual reality is steadily spilling over into the design industry and is already changing how we create. The…

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The Internet of Things Needs Design, Not Just Technology

by Davis Brand Capital on April 29, 2016 in design

Gartner Research predicts that the typical family home will contain as many as 500 networked devices by 2020. Similarly,…

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Sacramento Kings Unveil New Logo

by Davis Brand Capital on April 27, 2016 in design

The Sacramento Kings unveiled new primary and secondary logos on Tuesday as a part of a preview of the…

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Polo Mints Freshens Up Logo and Packaging

by Davis Brand Capital on April 27, 2016 in design

Taxi Studio has rebranded Polo mints with the aim of making the brand “stand out more on the…

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Kids Fall in Love, and So Do Their Homes, in Sweet Short Film From Lowe’s

by Davis Brand Capital on April 27, 2016 in design

Be it ever so humble… A pair of suburban houses display human characteristics in “House Love,” BBDO New…

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Lyft Seeks to Rise Above Gridlock Madness With National Campaign

by Davis Brand Capital on April 26, 2016 in design

Ridesharing platform and transportation network Lyft is looking to rise above the gridlock madness with a new campaign…

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An Eiffel Lost its Wings

by Davis Brand Capital on April 22, 2016 in design

The old logo was playful and charming with a cute, winged Eiffel Tower looking to take the flight.…

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Guinness Aims to Inject ‘Skill and Craftsmanship’ With New Harp Logo

by Davis Brand Capital on April 22, 2016 in design

Guinness has introduced a new design of its iconic harp logo as the Diageo owned brand aims to…

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At Milan Design Week, the (Branded) Surface Says It All

by Davis Brand Capital on April 20, 2016 in design

Milan’s Design Week, a full-blown galore of events, exhibitions, parties, dinners and so much more, revolving by and…

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The 6 Brands That Got It Right At Milan Design Week

by Davis Brand Capital on April 20, 2016 in design

Branded experiences can be cringeworthy marketing stunts. Fortunately, these companies managed to avoid the trap. The Milan Furniture…

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In Milan, Fashion Brands Embrace Salone del Mobile

by Davis Brand Capital on April 20, 2016 in design

The Salone del Mobile furniture fair, which wraps up Sunday in Milan, was the biggest yet — with…

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Designing the Machines That Will Design Strategy

by Davis Brand Capital on April 18, 2016 in design

AlphaGo caused a stir by defeating 18-time world champion Lee Sedol in Go, a game thought to be impenetrable by AI…

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Ecommerce Website Redesign: A Before and After Example

by Davis Brand Capital on April 18, 2016 in design

A website is often the first and last touchpoint a consumer has with a brand. Therefore, any website,…

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A Master Of Science Visualization Animates Deadly Viruses

by Davis Brand Capital on April 18, 2016 in design

Twenty-three-year-old Seattle-based designer Eleanor Lutz is one of our favorite practitioners of the art of the science visualization,…

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Domino’s U.K. Pizza Boxes Now Resemble Its Logo

by Davis Brand Capital on April 15, 2016 in design

Domino’s has revamped its U.K. packaging to match its brand name and logo, with a domino-shaped pair of…

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How Facebook’s Big Bet on Chatbots Might Remake the UX of the Web

by Davis Brand Capital on April 15, 2016 in design

At F8, Facebook’s massive annual developer conference, the big news is bots—specifically bots on Messenger, Facebook’s messaging app.…

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Fizz Done Well

by Davis Brand Capital on April 13, 2016 in design

The previous logo, yeah, too many wrongs to make anything right but probably the biggest offense is the…

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For Something Simple, Minimal Design Sure Is Complicated

by Davis Brand Capital on April 13, 2016 in design

There’s a rumor going around about minimal graphic design. “A lot of people say it’s really easy,” says…

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What Happens When You Apply Machine Learning To Logo Design

by Davis Brand Capital on April 13, 2016 in design

The rise of neural networks and generative design have created new opportunities for designers. But what if it…

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Guns N’ Roses Is Reviving Its Iconic Bullet Logo for the Coachella Crowd

by Davis Brand Capital on April 12, 2016 in design

A few days after Christmas 2015, visitors to Guns N’ Roses’ website noticed that something looked different. Atop…

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Maya Rudolph Drops Truth Bombs And Angel Giggles For Seventh Generation

by Davis Brand Capital on April 11, 2016 in design

Seventh Generation, the eco-friendly household cleaning products brand, wants you to think more about what’s inside some of…

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Why Virtual Reality Will Change Design Forever

by Davis Brand Capital on April 11, 2016 in design

My dining room may never be the same. The Ikea table and vintage fiberglass chairs have been pushed…

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Best Buy Signals a New Geek Squad with Launch of New Geekmobile and Updated Logo

by Davis Brand Capital on April 11, 2016 in design

Geek Squad began more than 20 years ago as a small business dedicated solely to repairing personal computers.…

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Tokyo 2020 Olympics Reveals Four Shortlisted Logo Designs

by Davis Brand Capital on April 8, 2016 in design

Tokyo 2020 Olympics has unveiled its four shortlisted logo designs, having whittled them down from 14,599 applications. The designs…

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Volvo Steals Energy From Rival Cars to Power an SUV in Highway ‘Hjiack’ Stunt

by Davis Brand Capital on April 8, 2016 in design

Volvo “hijacked” a highway in California, so that other cars inadvertently charged its XC90 T8 SUV, in a…

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REI Celebrates the Inspirational Stories of Dedicated Hikers in New Campaign

by Davis Brand Capital on April 8, 2016 in design

To celebrate its customers’ love of hiking and exploring the outdoors, REI launchedEvery Trail Connects, a series of…

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HP’s New Logo is the Awesome One it Never Used

by Davis Brand Capital on April 6, 2016 in design

HP is launching a global brand offensive today with the ultra-thin Spectre 13 laptop, and one of the…

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Four Trends Shaping the Future of Print Design

by Davis Brand Capital on April 6, 2016 in design

Digital print is, if you listen to most oracles, the biggest trend shaping the future of print. Research…

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Epic Mural Spanning 50 Buildings Is Only Fully Visible From One Spot

by Davis Brand Capital on April 4, 2016 in design

Looking out from Mokattam Mountain towards the Cairo, Egypt neighborhood of Manshiyat Naser, you’ll notice something beautiful. There,…

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Distillin’ It

by Davis Brand Capital on April 4, 2016 in design

First sold in in Wichita, Kansas, in 1994, Aquafina is the leading national brand of bottled water based…

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Conversational Interfaces, Explained

by Davis Brand Capital on April 4, 2016 in design

Last week at Microsoft’s Build conference, CEO Satya Nadella said that the future of the company was “conversation…

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Zaha Hadid, Groundbreaking Architect, Dies at 65

by Davis Brand Capital on April 1, 2016 in design

Dame Zaha Hadid, the Iraqi-born British architect whose soaring structures left a mark on skylines and imaginations around…

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The Inside Story of How Oculus Cracked the Impossible Design of VR

by Davis Brand Capital on April 1, 2016 in design

Palmer Luckey has never used an Oculus Rift. That’s what the founder of Oculus keeps telling himself as…

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Google and Apple: the High-Tech Hippies of Silicon Valley

by Davis Brand Capital on March 30, 2016 in cultural

For all the talk of “disruption” coming out of Silicon Valley, one thing that has tended to remain…

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How To Design Happiness

by Davis Brand Capital on March 30, 2016 in design

Design, at its heart, is about solving problems. That’s why it’s so easy to talk to designers. They…

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This Porsche Magazine Ad Brings the 911 to Life as a Floating Hologram

by Davis Brand Capital on March 30, 2016 in design

Some advertisers have grown increasingly inventive with print media in recent years. Motorola, you may recall, created a…

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The Moving Work Of Hayden Zezula

by Davis Brand Capital on March 30, 2016 in design

This is the stuff of nightmares, or perhaps, Hayden Zezula is just scary good. Zezula aka Zolloc, a…

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Kate Spade New York Wants People to Watch Its Ads Like TV Shows

by Davis Brand Capital on March 28, 2016 in design

After casting Anna Kendrick in a series of spot-on ads, Kate Spade New York is launching a new…

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The Bike That Breaks All the Rules

by Davis Brand Capital on March 28, 2016 in design

Once in a while, it feels good to break a few rules. Like when Robert Egger, creative director…

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This Doritos-Sponsored Music Video Gets Bigger and Better — the More Screens You Add

by Davis Brand Capital on March 28, 2016 in design

Thanks to digital, music videos have been undergoing a creative renaissance, evident most recently in this fun experience…

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A Guide to the Beautiful, Elaborate ‘Jungle’ of Script Typefaces

by Davis Brand Capital on March 25, 2016 in design

We live in a world of print typefaces. If you’re an iPhone user, you’re probably staring at San…

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Bill Cunningham | Art Rules

by Davis Brand Capital on March 25, 2016 in design

Young artists challenged the status quo with their installations in the defunct post office at Moynihan Station, and…

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GoPro’s Doc Series Follows the Journeys of Olympics Hopefuls

by Davis Brand Capital on March 25, 2016 in design

If Rio fever hasn’t hit you yet, GoPro’s new 9-part series will likely get your adrenalin rushing over…

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Behind Prada’s Christophe Chemin Collaboration

by Davis Brand Capital on March 23, 2016 in design

The relationship between artist and fashion designer dates back nearly a century to the bohemians of Paris’ cafe…

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The Problem With Flat Design, According To A UX Expert

by Davis Brand Capital on March 23, 2016 in design

As a user experience expert at Nielsen Norman Group, Kate Meyer has watched a lot of people use…

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Detergent Brand Visits a U.S. Prison to Make a Startling Point About Outdoor Play

by Davis Brand Capital on March 23, 2016 in design

Persil, the Unilever-owned detergent brand also known in other markets as Omo, has shot an eye- opening docu-style…

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Gatorade Expands Into Digital Fitness With Smart-Cap Bottle Design

by Davis Brand Capital on March 21, 2016 in design

The global market for wearable fitness technology is estimated to reach $12.44 billionby 2022, a trend that isn’t…

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Levi’s Short Doc Series Celebrates The Work, Style, And Rebellious Legacy Of The 501

by Davis Brand Capital on March 21, 2016 in design

WHAT: A three-part short doc series celebrating the history of Levi’s 501 jeans. WHO: Levi’s WHY WE CARE:…

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From ‘Tiffany Blue’ to ‘Minion Yellow': How Pantone Changed the Way We Think About Color

by Davis Brand Capital on March 21, 2016 in design

If you’ve been shopping recently, you might have noticed a few changes in color options. Everything from sweaters…

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If You Can Sing it Here You Can Sing it Anywhere

by Davis Brand Capital on March 18, 2016 in design

The old logo was remarkably boring. Also just plain bad in both execution and failing to capture any…

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Designing An App For People With Severe Mental Illness

by Davis Brand Capital on March 18, 2016 in design

Slowly but surely, America is winning its war on smoking. In 1970, 37% of all Americans smoked cigarettes.…

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Vans Celebrates Its Half Century of History in a Groovy Animated Short

by Davis Brand Capital on March 18, 2016 in design

Vans combines stop-motion animation with hand-drawn illustration, paper cut outs, shoe boxes and sneakers in an animated online…

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In Defense Of “Beautiful” Design

by Davis Brand Capital on March 16, 2016 in design

In a design world that revolves around problem-solving, “beauty” can seem like a dirty word. It implies vapidness,…

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When Fashion Meets Technology, You Can Wear Your Tweets

by Davis Brand Capital on March 16, 2016 in design

The Dutch fashion designer Iris van Herpen, in her 2010 collection “Crystallization,” was the first person to send…

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Introducing Pitchfork’s New Website

by Davis Brand Capital on March 16, 2016 in design

Welcome to Pitchfork’s new website. We last redesigned in the fall of 2011. A lot about the online…

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Ideo Reimagines The Future Of Planned Parenthood

by Davis Brand Capital on March 14, 2016 in design

Amid the controversy that perpetually surrounds Planned Parenthood, it’s easy to forget that the nonprofit organization is, first…

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The Power of Design Thinking

by Davis Brand Capital on March 14, 2016 in design

Infusing your organization with a design-driven culture that puts the customer first may provide not only real, measurable…

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SXSW 2016: American Greetings Goes Old School with Analog Experience

by Davis Brand Capital on March 14, 2016 in design

At SXSW, American Greetings is prepared to answer the ever-popular question: “Isn’t social media replacing paper greeting cards?” with…

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Rocket Scientists Are Inventing a New High Heel

by Davis Brand Capital on March 11, 2016 in design

Dolly Singh is the founder and CEO of Thesis Couture, a fashion-technology company working to reinvent the stiletto.…

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Pennzoil Drops The Branding In This High-Octane Short Starring A Very Yellow Ferrari

by Davis Brand Capital on March 11, 2016 in design

Stunt driving is super fun to watch. Seven Fast & Furious films—plus three more to come—have made that…

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Veuve Clicquot Targets Millennials With Its First Digital Campaign

by Davis Brand Capital on March 11, 2016 in design

Veuve Clicquot wants accomplished, influential young women to know that champagne is more than a drink reserved for…

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The Fluorescent World of Mike Perry, Artist Behind the Opening Credits of “Broad City”

by Davis Brand Capital on March 9, 2016 in design

The brilliant Brooklyn artist and designer Mike Perry is probably best known for designing the opening credits of…

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Charity: Water’s Gorgeous NYC Digs Were Made Possible by Donations

by Davis Brand Capital on March 9, 2016 in design

Founded in 2006, nonprofit organization Charity: Water is on a mission to bring clean drinking water to everyone…

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Watch New Michael Phelps Under Armour Spot

by Davis Brand Capital on March 9, 2016 in design

Michael Phelps says no words in a 90-second Under Armour spot published Tuesday, but the silence is powerful. The…

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New York Magazine Building Out Branded Content Studio

by Davis Brand Capital on March 7, 2016 in design

New York magazine, fresh off its stellar performance at the National Magazine Awards for editorial excellence, is in…

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Inside the Oculus, New York’s Insane-Looking, $4 Billion Train Station

by Davis Brand Capital on March 7, 2016 in design

On Thursday, March 4th, the World Trade Center Transportation Hub in Lower Manhattan officially opened to the public.…

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TGI Fridays Unveils Brand Overhaul

by Davis Brand Capital on March 7, 2016 in design

TGI Fridays will open a reimaged restaurant in Corpus Christi, Texas, Monday night that makes key changes to…

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Lacoste Enriches Its Brand Campaign with Augmented Reality Book

by Davis Brand Capital on March 4, 2016 in design

In 2015, Lacoste released a capsule collection that celebrated the launch of its new shoe, a limited edition…

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How Edward Johnston Became a Modern Designer

by Davis Brand Capital on March 4, 2016 in design

Edward Johnston’s typeface for the Underground Group was in the pipeline for 3 years before being rolled out…

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Helvetica, FTW?

by Davis Brand Capital on March 4, 2016 in design

Launched this week, Viceland is a new TV channel from the no-holds-barred people at Vice. Led by Spike…

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McDonald’s is Transforming Happy Meal Boxes Into VR Headsets

by Davis Brand Capital on March 2, 2016 in design

When Google Released Cardboard, its crude paper-and-velcro VR headset, the tech company also released downloadable instructions for building your own.…

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Pepsi Max Cherry to Unveil Interactive ‘Gif’iti’ Art Installation

by Davis Brand Capital on March 2, 2016 in design

Pepsi Max Cherry has collaborated with artist and designer Insa to create an interactive piece of art that…

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Fans and Athletes Unveil U.S. Soccer Federation’s New Crest

by Davis Brand Capital on March 2, 2016 in design

Respecting the past and representing the future, the U.S. Soccer Federation today unveiled its bold new crest. The…

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Heineken Eyes Bite of Craft Cider Market with New Brand Focused on Artisan Craftmanship

by Davis Brand Capital on February 24, 2016 in design

Heineken is hoping to take advantage of the appetite for craft, premium cider and has launched a new…

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Ad of the Day: Ford’s Risky New Short Film About Divorce Is Beautiful and Sad

by Davis Brand Capital on February 24, 2016 in design

Divorce is a topic that’s almost never explored in advertising. It’s just too thorny and depressing. Yet it’s…

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Grolsch Incorporates New Brand Platform in ‘Modernised’ Bottles

by Davis Brand Capital on February 24, 2016 in design

Branding and packaging design consultant Cartils has redesigned Dutch beer brand Grolsch’s primary and secondary packaging to bring…

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The Met and a New Logo

by Davis Brand Capital on February 19, 2016 in design

Does the Metropolitan Museum of Art have a new official logo? In what seemed to be a soft…

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Director Sean Baker On Why He Shoots His Films On iPhones

by Davis Brand Capital on February 19, 2016 in design

Sean Baker says he doesn’t want to be a poster boy for Apple. Yet with two films now…

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Pepsi Preps Global Emoji Can and Bottle Campaign

by Davis Brand Capital on February 19, 2016 in design

Love them or hate them, emojis are not going anywhere anytime soon because marketers just can’t seem to…

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The Exquisite 19th-Century Infographics That Explained the History of the Natural World

by Davis Brand Capital on February 17, 2016 in design

Today, in search of a way through a constantly expanding morass of information,people often turn to infographics—points of data,…

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Microsoft’s Radical Bet On A New Type Of Design Thinking

by Davis Brand Capital on February 17, 2016 in design

On one otherwise unremarkable day in May 2013, August de los Reyes fell out of bed and hurt…

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LA 2024 Unveils Official Logo and Slogan Inviting the World to Follow the Sun

by Davis Brand Capital on February 17, 2016 in design

Los Angeles 2024 today unveiled the official logo and slogan for its candidature to bring the Olympic and…

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New Logo and Identity for VSCO Done In-house

by Davis Brand Capital on February 12, 2016 in design

Established in 2011, VSCO (short for Visual Supply Company) is an “art and technology company empowering people everywhere…

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How OK Go Shot a Video in Zero Gravity

by Davis Brand Capital on February 12, 2016 in design

It’s always seemed like the sky’s the limit when it comes to the spectacle of OK Go music…

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The Art Institute of Chicago Recreates Van Gogh’s Famous Bedroom to be Rented on Airbnb

by Davis Brand Capital on February 12, 2016 in design

Moving the art viewing experience from a linear surface to a three-dimensional environment, the Art Institute of Chicago is…

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6 Secrets to Designing the Sexiest Lingerie on the Planet

by Davis Brand Capital on February 10, 2016 in design

Lingerie is typically filled with the stale tropes of push-up bras and edible underwear, which make the Britain-born…

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Premier League Launches New ‘Visual Identity’ For 2016-17 Season

by Davis Brand Capital on February 10, 2016 in design

There may be an unfamiliar look to this season’s Premier League table but the division’s appearance will take…

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Türk Telekom Builds Unified Brand with Dynamic New Identity

by Davis Brand Capital on February 10, 2016 in design

It’s the biggest brand merger that Turkey has ever seen—but Türk Telekom isn’t just bringing together its most…

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Epic Cheese Pull: How Taco Bell Nailed its Innovative New Quesolupa

by Davis Brand Capital on February 9, 2016 in design

On a recent evening, Taco Bell CEO Brian Niccol was hanging out at his Newport Beach, California, home…

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Kentucky Bucks Tradition With New Logo Similar to a Staple Remover

by Davis Brand Capital on February 8, 2016 in design

The University of Kentucky will have three new football uniforms for the 2016 season as well as a…

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With Millions Of New Bottle Designs, Every Diet Coke Will Soon Be Unique

by Davis Brand Capital on February 8, 2016 in design

Today, you probably know Diet Coke for its silver and red branding—which is more or less how it’s…

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The Most Design-Savvy Super Bowl Commercial

by Davis Brand Capital on February 8, 2016 in design

Amid a deluge of Super Bowl ads filled to the brim with animals (some of a stranger species…

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How This Startup Designed the Helmet That Could Save the NFL

by Davis Brand Capital on February 5, 2016 in design

Sunday night marks the 50th Super Bowl in NFL history. The sport has never been more popular: More…

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Budweiser Continues Its Super Bowl Beef With Craft Beer in Macrobrew Pride Ad

by Davis Brand Capital on February 5, 2016 in design

Budweiser today released its second Super Bowl 50 spot, a follow-up to last year’s “Brewed the Hard Way.” The…

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The Inside Story of Uber’s Radical Rebranding

by Davis Brand Capital on February 3, 2016 in design

Today, millions of people around the world will turn on their smartphones and scan their screens for the black-and-white…

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Toronto Maple Leafs Unveil New Logo

by Davis Brand Capital on February 3, 2016 in design

The Toronto Maple Leafs have unveiled a new logo for the first time in more than 45 years…

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A Global Brand That Changes Its Logo Every Year – Say What?

by Davis Brand Capital on February 1, 2016 in design

The history of the advertising world is replete with re-branded disasters. From Pepsi to Tropicana to Gap (or…

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Apple Launches New World Gallery Ad Campaign of iPhone Photography

by Davis Brand Capital on February 1, 2016 in design

Last year to draw attention to the photographic capabilities of the then-new iPhone 6, Apple launched a new…

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Subaru’s Driving Dog Family Returns for More Adorably Comical Spots

by Davis Brand Capital on February 1, 2016 in design

Subaru’s hilariously human-seeming dog family, the Barkleys, were a big hit when they drove onto the scene two…

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With Loaf

by Davis Brand Capital on January 29, 2016 in design

Launched this year, From Roy is a new online retailer of panettone, a type of sweet bread loaf…

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Benefit’s Cheeky New Digital Redesign Targets Millennials On the Move

by Davis Brand Capital on January 29, 2016 in design

Benefit Cosmetics’ quirky, feel-good tone has won it plenty of fans across social media. And now with a brand…

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Acura is ‘Runnin’ With the Devil’ In Super Bowl Ad

by Davis Brand Capital on January 29, 2016 in design

With a starting price tag of $156,000, the Acura NSX supercar might be the most expensive product appearing…

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Adidas Originals Gets Optimistic for the Future in New Global Ad Campaign

by Davis Brand Capital on January 27, 2016 in design

We’ve seen the brand watch soccer with Daft Punk in Mos Eisley, host an epic house party with…

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Coca-Cola’s GIF maker is getting trolled on Tumblr

by Davis Brand Capital on January 27, 2016 in design

It didn’t take long for the Internet to reinterpret Coca-Cola’s new advertising campaign. Last week, the brand ditched…

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Lo and Behold: Werner Herzog Directed a Branded Film for Netscout That Premiered at Sundance

by Davis Brand Capital on January 25, 2016 in design

Cybersecurity brand Netscout has funded a Werner Herzog-directed documentary about the connected world, which premiered at Sundance this…

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How Budweiser Ditched Its Old Look and Crafted a New Visual Identity

by Davis Brand Capital on January 25, 2016 in design

What goes into giving a major marketer like Budweiser a top-to-bottom makeover of its core product? The entirety…

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Cross Fit Yo Self

by Davis Brand Capital on January 25, 2016 in design

The show has long used the measuring tape device in its logo — originally to almost comedic effect…

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Nando’s Global Rebrand Looks to Re-connect with South African Roots

by Davis Brand Capital on January 22, 2016 in design

Nando’s is set to roll out a global rebrand designed to forge a stronger connection with its South…

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Intel Mixes Beethoven With Its Iconic Mnemonic in Spot About ‘Amazing Human Experiences’

by Davis Brand Capital on January 22, 2016 in design

Intel has paired its iconic mnemonic tone with one of the best-known musical compositions in the world for…

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Holland America Line Invites Guests to ‘Savor the Journey’ with a New Brand Campaign

by Davis Brand Capital on January 22, 2016 in design

Holland America Line is evolving its image with a new brand campaign that introduces a refreshed logo, new…

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This Brand Identity Spins Like A Slot Machine To Create Countless Permutations

by Davis Brand Capital on January 20, 2016 in design

Keeping pace with digital technology’s constant evolution is no easy feat. For brands that need to ensure their…

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Armed Forces Covenant Rebranded to Forge Better Links with Businesses

by Davis Brand Capital on January 20, 2016 in design

Rufus Leonard has rebranded a Government-initiated scheme which helps to ensure that members of the armed forces and…

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Samsung Print Ads

by Davis Brand Capital on January 20, 2016 in design

Technology brand Samsung designed its new SUHDTV to transmit a wider range of natural colors than other televisions,…

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Google X Has a New Logo and Name

by Davis Brand Capital on January 18, 2016 in design

Alphabet has renamed its secretive, futuristic lab and given it a new logo. The company is now called…

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Microsoft Updates Bing Logo as Search Service Grows Up

by Davis Brand Capital on January 15, 2016 in design

Microsoft on Thursday plans to introduce a new version of the logo for Bing, the No. 2 search…

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Delightful Design, Deconstructed

by Davis Brand Capital on January 11, 2016 in design

Some websites provide us a service, other websites make us smile—but the best ones do both. In the…

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Fashion Icon Iris Apfel is Designing Wearables for Wisewear

by Davis Brand Capital on January 8, 2016 in design

In 2010, Jerry Wilmink’s grandfather got up in the middle of the night for a glass of water.…

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McDonald’s Goes for Graphic Punch in New Packaging

by Davis Brand Capital on January 8, 2016 in design

First McDonald’s worked on its food. Next up for its nearly yearlong face lift is a revamp of…

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New Logo and Packaging for Swiffer Done In-House

by Davis Brand Capital on January 4, 2016 in design

In 1999, Swiffer made its debut and soon established itself as both a pioneer in the cleaning systems…

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Design in 2016 – What Will the Retail Sector Look Like?

by Davis Brand Capital on January 4, 2016 in design

In 2016 we will be designing 360º retail experience for brands, as non-traditional retail brands as well as seasoned…

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Design Week’s 10 Biggest Stories of the Year

by Davis Brand Capital on December 28, 2015 in design

The news that got you talking – we look at the ten most-read stories published by Design Week…

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Bud Light Has a New Design — and It’s Very Blue

by Davis Brand Capital on December 21, 2015 in design

Bud Light is getting a new look — but the nation’s largest brew won’t be abandoning its familiar…

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The Logo Designs That Defined 2015

by Davis Brand Capital on December 16, 2015 in design

At the beginning of September Google introduced a new sans-serif identity with a custom typeface, as it looked to…

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Ford Restructures Design Process to Focus on Customer Experience

by Davis Brand Capital on December 14, 2015 in design

Car-maker Ford says it is restructuring its design process to focus on customer experience rather than just looking…

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Airbus’ Newest Design Is Based on Bones and Slime Mold

by Davis Brand Capital on December 2, 2015 in design

When you board a flight, you probably don’t notice the partition that separates the crew’s work station from the…

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Why Blue Moon Is Changing Its Look

by Davis Brand Capital on November 18, 2015 in design

Blue Moon owes much of its nearly unstoppable sales success to the orange. While most wheat beers had…

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A New Japanese Painting Supply Store Lines its Walls With 4,200 Different Pigments

by Davis Brand Capital on November 18, 2015 in design

Thousands of pigments fill glass vials below the slatted wood ceilings of the new concept Pigment, an art…

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5 Design Lessons From the 100-Year-Old Coke Bottle

by Davis Brand Capital on November 16, 2015 in design

On Nov. 16, the iconic Coca-Cola bottle celebrates its 100th birthday. It was patented on Nov. 16, 1915.…

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3 Radical Ideas To Totally Disrupt Air Travel

by Davis Brand Capital on September 29, 2015 in design

If a flight attendant told me that I couldn’t bring my roller bag onto the plane, I might…

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This Is What Modern Life Really Looks Like, According To An Illustrator

by Davis Brand Capital on September 2, 2015 in design

Illustrator Steve Cutts has a rather morbid fascination with “the more broken aspects of life.” His artworks, brightly…

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