Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.



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DBC25

32 results

Best Brand Managers Beat the Markets

by Davis Brand Capital on February 2, 2017 in economic

Companies Excelling in Overall Brand Management Outperformed Markets in 2016 by up to 7.6 percentage points

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Battle of the Colas

by Davis Brand Capital on February 6, 2015 in strategic

The Davis Brand Capital 25 mirrors broad trends in the marketplace, and companies that strategically respond to those trends and insights…

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Battle of the Wearables

by Davis Brand Capital on February 6, 2015 in cultural

It is not surprising that technology is front and center of the Davis Brand Capital 25 and of the innovation…

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Battle of the Brand Leaders

by Davis Brand Capital on February 6, 2015 in davis-brand-brief

This month, we explore how the best managers in the world navigate the strategic, economic, cultural and creative…

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Battle of the Networked

by Davis Brand Capital on February 6, 2015 in design

The companies listed in the Davis Brand Capital 25 manage their creative assets in a wide variety of ways. It…

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Battle of the Autos

by Davis Brand Capital on February 6, 2015 in economic

Automotive made a strong showing in on the Davis Brand Capital 25. BMW ranked #6, moving up from…

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The National-Brand, Private-Label Shuffle

by Davis Brand Capital on February 3, 2015 in strategic

National brands and private-label varieties have long waged a contentious fight for consumer affections, and both have won…

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AT&T Attempts ‘Ephemeral Storytelling’

by Davis Brand Capital on January 28, 2015 in design

Content on the Internet may last forever in many cases, but AT&T is exploring a new mode of…

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Microsoft Surface hits $1bn revenue: Mission accomplished?

by Davis Brand Capital on January 28, 2015 in strategic

Has Microsoft’s tablet PC finally come of age? Earlier this week Microsoft said Surface revenue hit $1.1bn for…

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Tim Cook Reveals April Launch for Apple Watch, Unprecedented iPhone Sales

by Davis Brand Capital on January 27, 2015 in cultural

Apple recently claimed the crown of top smartphone seller in China, but now the company can add several other…

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Microsoft’s HoloLens: Wireless virtual reality that looks ready for the masses

by Davis Brand Capital on January 21, 2015 in strategic

Near the end of an impressive yet relatively sedate new operating system rollout, Microsoft surprised the tech world with the…

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3 Video Content Marketing Trends to Watch, According to Experts

by Davis Brand Capital on January 13, 2015 in design

B2B marketer confidence in video content marketing increased more than 35 percent from 2010 to 2011, according to…

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Coke and Pepsi Shrink Their Can Sizes

by Davis Brand Capital on January 13, 2015 in strategic

Americans want to cut back on soda, and they’re willing to pay more to do it. With people…

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G.M. Reboots Chevrolet Volt as Automakers Push Electric Cars

by Davis Brand Capital on January 12, 2015 in economic

While sales of new cars and trucks are soaring, demand for electric vehicles is still sputtering along in the slow…

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It looks like Samsung is finally developing a worthy rival for the Apple Watch and Moto 360

by Davis Brand Capital on January 8, 2015 in cultural

You have to give Samsung credit for having the audacity to attempt the same gadget spam strategy with wearables as…

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How Big Data Can Build Trust in Banking

by Davis Brand Capital on January 5, 2015 in economic

The rapid transition to digital and mobile banking has fostered a mindset that borders on technological utopianism among…

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Davis Names Top-25 Brand Leaders for 2014

by Davis Brand Capital on December 22, 2014 in strategic

Davis Brand Capital today released the 2014 Davis Brand Capital 25 ranking, which evaluates overall brand performance. It…

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Coca-Cola Wants to Buy the World a Milk

by Davis Brand Capital on December 1, 2014 in strategic

Coca-Cola (KO) has already claimed its place in the soda, water, energy drink, and juice markets. Now the company is…

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Verizon brings free movies and apps this Thanksgiving, even if you’re not a customer

by Davis Brand Capital on November 12, 2014 in design

What do you call the day before Thanksgiving? It’s usually just Wednesday, but Verizonwants November 26th this year to…

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Researcher: Coca-Cola Life is a hit

by Davis Brand Capital on November 4, 2014 in strategic

There may be some serious life in Coca-Cola Life. Even as Coca-Cola on Tuesday announced that it was…

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P&G earnings meet, revenues miss; to exit Duracell

by Davis Brand Capital on October 24, 2014 in strategic

Procter & Gamble reported quarterly earnings that met analysts’ expectations on Friday, but revenue fell a bit short. The…

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Here’s one oil & gas industry outreach program you should definitely stand behind

by Davis Brand Capital on October 7, 2014 in design

This column could come across as yet another piece of industry “propaganda”, but that’s not my intention. Sure,…

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For the Wolf of Luxury, a Chance to Be a Lamb

by Davis Brand Capital on October 4, 2014 in cultural

High above the luxury shopping utopia that is the Avenue Montaigne in Paris, Bernard Arnault, the 65-year old…

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The ugly truth about wearable technology

by Davis Brand Capital on September 5, 2014 in cultural

When it comes to putting computers on our bodies, everyone’s an armchair Anna Wintour. Take a look at…

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Davis Names Top 25 Brand Leaders for 2012

by Davis Brand Capital on May 7, 2013 in strategic

Top-performing Brand Managers Beat Both Dow and S&P 500 in 2012Apple Again Takes #1 Spot on List Dominated…

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Founder Brands: From Original Vision to Sustained Value

by Davis Brand Capital on September 20, 2012 in strategic

Some of the world’s most valuable and well-known companies share a common brand trait that has not been…

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Apple Edges Out IBM to Become the Top Brand of 2011

by Davis Brand Capital on February 8, 2012 in strategic

Apple has edged out IBM to become the top brand of 2011, according to an annual list from…

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Coca-Cola ranked 9th in brand capital; Apple tops

by Davis Brand Capital on February 7, 2012 in strategic

Coca-Cola is the only Atlanta-headquartered company to make the 2011 Davis Brand Capital 25 ranking which “provides an…

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Microsoft stays at No. 3 for ‘brand capital’

by Davis Brand Capital on February 7, 2012 in strategic

Microsoft had the third most “brand capital” among companies in 2011, according to a new report by a…

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Exxon, AT&T among companies with most brand capital in 2011

by Davis Brand Capital on February 6, 2012 in strategic

Brands are valuable, everyone agrees. But it’s hard to say just how valuable because of all the intangibles.…

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Apple knocks IBM off top of Davis brands list

by Davis Brand Capital on February 6, 2012 in strategic

The iPhone, iPad, and Mac maker topped the Davis list for the first time this year, ousting IBM,…

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General Electric: Brand Reimagined

by Teri A. Schindler on January 6, 2010 in strategic

GE (NYSE:GE) captures the number two spot in the Davis Brand Capital 25 for 2009. The world’s largest…

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