Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.



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data

299 results

Making the Most of Advanced Analytics in Tech, Media & Telecom

by Davis Brand Capital on May 23, 2016 in strategic

The business model of network operators is being disrupted. This report highlights the potential of advanced analytics for…

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The Need to Lead in Data and Analytics

by Davis Brand Capital on April 26, 2016 in strategic

In a new survey, executives say senior-leader involvement and the right organizational structure are critical factors in how…

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How Big Data Is Changing Disruptive Innovation

by Davis Brand Capital on January 28, 2016 in strategic

Much fanfare has been paid to the term “disruptive innovation” over the past few years. Professor Clayton M.…

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Adhocracy for an Agile Age

by Davis Brand Capital on December 18, 2015 in strategic

Even as companies from IBM to Caesars Entertainment to American Express succeed through advanced analytics and big data,…

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How Content Marketers Can Tell Better Stories with Data

by Davis Brand Capital on December 16, 2015 in strategic

Content marketers have started to tell stories with data, and best practices are quickly emerging. The first step is…

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Big Data Is Only Half the Data Marketers Need

by Davis Brand Capital on November 16, 2015 in strategic

For marketers, truly valuable customer data comes in two forms: thick data and big data. Thick data is…

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Study Shows That Consumers Are Willing To Share Personal Data If The Benefits – And Brand – Are Right

by Davis Brand Capital on November 6, 2015 in cultural

It is seemingly impossible today to go through a checkout line without being asked for some piece of…

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Customers Who Like Santa Also Like…Nicotine Gum?

by Davis Brand Capital on October 23, 2015 in strategic

Social media is a limitless focus group. Each tweet, like, post, or comment represents an active decision by…

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Do Your Clicks Influence What News Stories Other People See?

by Davis Brand Capital on October 12, 2015 in strategic

Do my clicks count? Molly, a 23-year-old high school science teacher in Brooklyn, writes: In recent years I…

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Data: A New Line Item on Balance Sheet?

by Davis Brand Capital on August 11, 2015 in economic

Is that a preposterous notion?  May be, not entirely…let’s consider this situation.  Consider your organization or may be…

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The Best And The Worst Companies For Protecting User Data

by Davis Brand Capital on June 23, 2015 in strategic

Today, there’s countless numbers of companies that we entrust with our data on the web. But not all…

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From Big Data to Big Bets on Food Science

by Davis Brand Capital on April 21, 2015 in strategic

Modern data science started at places like Google, Amazon, LinkedIn, and Facebook. Yes, mathematicians have practiced statistical analysis since…

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Google Now Lets You Export Your Search History

by Davis Brand Capital on April 20, 2015 in strategic

Google now lets anyone export their web search history. While the Internet giant already let you view your search history,…

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Are Food Additives Evil? We Have an Almost-Civil Debate

by Davis Brand Capital on April 17, 2015 in strategic

If you eat food or like science, you may be aware of the current dispute between  Food Babe and Science…

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Digital Marketers Are Facing a Crisis That’s Costing Them Billions

by Davis Brand Capital on April 13, 2015 in economic

The marketing industry has a crisis on its hands. Most marketers don’t know how to successfully craft and…

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Teens, Social Media & Technology Overview 2015

by Davis Brand Capital on April 9, 2015 in strategic

24% of teens go online “almost constantly,” facilitated by the widespread availability of smartphones Aided by the convenience…

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Giving Out Private Data for Discount in Insurance

by Davis Brand Capital on April 8, 2015 in strategic

Andrew Thomas’s life insurer knows exactly when he arrives at his local gym. The company is notified when…

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Reflecting a racial shift, 78 counties turned majority-minority since 2000

by Davis Brand Capital on April 8, 2015 in cultural

In the United States as a whole, the white share of the population is declining as Hispanic, Asian and black…

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What Popular Baby Names Teach Us About Data Analytics

by Davis Brand Capital on April 3, 2015 in strategic

A typical big data analysis goes like this: First, a data scientist finds some obscure data accumulating in…

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How Microsoft’s Using Big Data to Predict Traffic Jams up to an Hour in Advance

by Davis Brand Capital on April 3, 2015 in strategic

Microsoft has partnered with the Federal University of Minas Gerais, one of Brazil’s largest universities, to undertake research that could help…

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Mark Cuban Doesn’t Understand Health Care

by Davis Brand Capital on April 2, 2015 in strategic

Mark Cuban is a billionaire entrepreneur. He’s a star of the “Shark Tank” reality TV show. He’s the savvy…

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IBM’s making a new business unit just for the Internet of Things

by Davis Brand Capital on March 31, 2015 in strategic

Weather forecasters get a bad rap for getting things wrong, but what if your insurance company had a…

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Shopping as a Way of Being

by Davis Brand Capital on March 31, 2015 in strategic

Retailers are looking past your beat-up sneakers and pajama pants to analyze the way you interact with their…

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Re: Our Relationship

by Davis Brand Capital on March 31, 2015 in cultural

Using statistics to quantify the most qualitative emotion: love As a scientist who studies online dating data, I’ve spent…

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Overcome Your Company’s Resistance to Data

by Davis Brand Capital on March 30, 2015 in strategic

When I started work on data quality nearly 30 years ago, I had no idea how revolutionary most…

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These Hand-Drawn Postcards Are a Data-Viz Dream

by Davis Brand Capital on March 26, 2015 in design

A day is more than a matter of hours, minutes and seconds. It’s subway rides taken, text messages…

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Mobile’s Transformation into the Most Secure Purchase Platform

by Davis Brand Capital on March 25, 2015 in strategic

Merchants are taking a new look at user identification and developing seamless ways of authentication. Following a number…

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Obama Just Hired Another Silicon Valley Engineer to Help Fix Government Tech

by Davis Brand Capital on March 20, 2015 in cultural

Barack Obama is conducting a raid on Silicon Valley. No, it’s not a paranoid talk radio conspiracy theory.…

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Target to Pay $10M in Class Action Over Data Breach

by Davis Brand Capital on March 19, 2015 in economic

Target Corp. has agreed to pay $10 million to settle a class-action suit related to the company’s data…

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Twitter Wants Companies to Use Its Data to Turn the Whole World Into a Creepy Disney World

by Davis Brand Capital on March 18, 2015 in strategic

The Guardian has an interesting report about how Twitter hopes to use its data to create a world…

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Kraft Refines the Role of Data

by Davis Brand Capital on March 2, 2015 in strategic

Kraft, the food group, is using data to provide “context” for its content – and thus attempting to…

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Google Exec: Marketing Today Means Understanding Customers’ Path to Purchase

by Davis Brand Capital on February 24, 2015 in cultural

When someone buys something online today, it’s not easy to figure out how they ended up making their…

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Conde Nast Takes a Page From the BuzzFeed Playbook — By Hiring BuzzFeed’s Data Dude

by Davis Brand Capital on February 23, 2015 in strategic

It used to be novel when people moved from Big Media institutions to BuzzFeed. Then it became old…

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White House Names Nation’s First Chief Data Scientist

by Davis Brand Capital on February 19, 2015 in cultural

Taking a page from Silicon Valley’s playbook, the White House said on Wednesday it had appointed the nation’s…

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There’s No Such Thing as Anonymous Data

by Davis Brand Capital on February 9, 2015 in strategic

About a decade ago, a hacker said to me, flatly, “Assume every card in your wallet is compromised,…

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Twitter Cuts Off Employee Access to Its Metrics

by Davis Brand Capital on February 6, 2015 in strategic

At Twitter, size matters. There’s no metric more important to the social network than the number of people…

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Anthem Health Insurer Says Cyberattack Stole Data of Millions

by Davis Brand Capital on February 5, 2015 in strategic

Anthem, one of the nation’s largest health insurers, said late Wednesday that the personal information of tens of…

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How The Guardian Continues to Develop its In-House Analytics System

by Davis Brand Capital on February 3, 2015 in strategic

A little over a year ago, Katharine Viner, now the editor in chief of The Guardian US, had…

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Brands Don’t Want Bigger Data — They Want Actionable Insights

by Davis Brand Capital on February 2, 2015 in strategic

You’re sitting in a brand-agency meeting and someone starts talking about their 3 billion data points or their…

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BMW Data Shows Why Brands Should Release Super Bowl Spots Early Online

by Davis Brand Capital on January 29, 2015 in strategic

BMW’s ad for its i3 car has yet to air on Super Bowl Sunday, but it’s already proving…

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Cooking With Big Data: IBM’s Watson Releases a Cookbook

by Davis Brand Capital on January 23, 2015 in strategic

The Internet of Things has its first celebrity chef: IBM’s Watson, which is releasing a cookbook in April.…

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Uber Signs Deal with Boston to Share Ride Data for Public Planning

by Davis Brand Capital on January 13, 2015 in strategic

Uber has signed a deal with the city of Boston to share ride data, which it says will…

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True Fit Raises $15M To Give Apparel Shoppers Confidence Online

by Davis Brand Capital on January 13, 2015 in economic

True Fit, a Massachusetts-based startup that helps apparel shoppers online by comparing fit data from brands with the…

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Hot Spot: Using Personalized Animation, Nike+ Asks You To Outdo You

by Davis Brand Capital on January 7, 2015 in design

Nike+ members get a motivational treat this year, based on their 2014 workout history. The sportswear giant uses…

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Bands and Brands: Universal Music Partners With Havas

by Davis Brand Capital on January 5, 2015 in strategic

Havas and Universal Music are launching the Global Music Data Alliance, a partnership both companies hope will create…

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Visualization Goes Mainstream

by Davis Brand Capital on December 16, 2014 in design

“There is an increased interest in data analysis, how to extract information from data to tell stories.”

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Understanding and Measuring Your Total ROI

by Davis Brand Capital on December 16, 2014 in strategic

What is that one thing that has the focus of every marketer? ROI – the magic word for…

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Sony Says News Outlets Should Stop Using Hacked Documents

by Davis Brand Capital on December 15, 2014 in economic

Sony Pictures Entertainment (SNE) requested news outlets stop disclosing material from a devastating computer hack as its studio…

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SurveyMonkey Valued at $2 Billion as Some Investors Sell Shares

by Davis Brand Capital on December 15, 2014 in economic

A group of large money-management firms are valuing SurveyMonkey at close to $2 billion in a new round…

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A Customised Experience for Each Shopper?

by Davis Brand Capital on December 9, 2014 in strategic

Fashion retailers have been systematically collecting data about their customers for years, tapping demographic information, often gleaned through catalogue…

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Programmatic Content Will Bring Human Happiness, If Great Storytelling is Behind It

by Davis Brand Capital on December 9, 2014 in design

In ancient Greece, to become a great orator, you had to master three disciplines—logic, rhetoric and grammar. A…

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Brands Must ‘Open Up’ and Encourage Entrepreneurial Thinking to Stay Competitive

by Davis Brand Capital on December 3, 2014 in strategic

Brands must “open up” and encourage entrepreneurial thinking within their businesses if they are to drive innovation and…

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Was Cyber Monday Spending a Boom or Bust?

by Davis Brand Capital on December 2, 2014 in economic

Well, this is awkward. Data released by IBM and Adobe provide wildly different takes on whether Cyber Monday…

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Humanity Is Going Mobile First, Ericsson Says

by Davis Brand Capital on November 18, 2014 in economic

By 2020, 90 percent of the world’s population who are over 6 years old will have a mobile…

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American Surveillance Now Threatens American Business

by Davis Brand Capital on November 17, 2014 in cultural

What does it look like when a society loses its sense of privacy? In the almost 18 months…

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Big Pharma Plays Hide-the-Ball With Data

by Davis Brand Capital on November 17, 2014 in strategic

On the morning of March 2, 2005, a 14-year-old Japanese girl woke up scared. At first she thought…

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Data-Based Design: Ignore At Your Own Risk

by Davis Brand Capital on November 14, 2014 in design

There’s always been more than a bit of tension between data folks and their design brethren. Perhaps the…

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For German Healthcare Apps, U.S. Data Rules Are Hard to Swallow

by Davis Brand Capital on November 5, 2014 in cultural

Germany has become known for its strict data-protection measures, but for some of the country’s healthcare-app developers, the…

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The Truth About Teenagers, The Internet, And Privacy

by Davis Brand Capital on November 4, 2014 in cultural

Did you see that study on privacy in the digital age? If you’re wondering which one, there’s a…

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14 Instagram Data Findings That Every Marketer Needs to Know

by Davis Brand Capital on October 28, 2014 in design

Instagram’s well-documented rise as a mobile-social platform has intrigued marketers for the last few years, but data showing…

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Google: A New Kind of Real Estate Play

by Manon F. Herzog on October 15, 2014 in cultural

In recent weeks, the focus has been largely on Apple’s newly released iPhone encryption code, which puts control…

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Devicemakers Challenged on Resistance to Value-Based Payment

by Davis Brand Capital on October 14, 2014 in economic

Last year, medical-device maker Medtronic introduced a new feature for certain cardiac resynchronization therapy devices to improve quality of life…

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A Majority of LGBT Americans Now Live in a State With Marriage Equality

by Davis Brand Capital on October 10, 2014 in cultural

Following the Supreme Court’s decision earlier this week, 27 states and the District of Columbia are now issuing…

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Smart People Prefer Curly Fries

by Davis Brand Capital on October 7, 2014 in cultural

Social media users now number more than 1.4 billion—more than half of the Earth’s Internet-using population. We share…

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Microsoft and Other Firms Pledge to Protect Student Data

by Davis Brand Capital on October 7, 2014 in strategic

A week after California enacted a landmark law restricting the ways education technology companies can use the information…

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J.P. Morgan Says About 76 Million Households Affected By Cyber Breach

by Davis Brand Capital on October 3, 2014 in economic

J.P. Morgan Chase & Co. said about 76 million households were affected by a cybersecurity attack on the…

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How Marketers Can Communicate Better With Their Data Scientists

by Davis Brand Capital on October 1, 2014 in strategic

Data is shifting marketing from a relationships business to a numbers one, but it still can’t run without…

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With New Ad Platform, Facebook Opens Gates to Its Vault of User Data

by Davis Brand Capital on September 29, 2014 in strategic

Facebook built itself into the No. 2 digital advertising platform in the world by analyzing the vast amount…

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The Secret to BuzzFeed’s Video Success: Data

by Davis Brand Capital on September 24, 2014 in strategic

BuzzFeed Motion Pictures wants to be your best friend. And by all accounts, it’s well on its way:…

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Spotify Knows Me Better Than I Know Myself

by Davis Brand Capital on September 16, 2014 in cultural

The days when you could listen to guilty pleasure music without consequence are over. In the dark ages,…

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How to Market Test a New Idea

by Davis Brand Capital on September 3, 2014 in strategic

“So,” the executive sponsor of the new growth effort said. “What do we do now?” It was the…

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Really. It’s Time For Brands To Deliver Real-Time Personalization

by Davis Brand Capital on September 2, 2014 in strategic

What is the objective of your digital marketing strategy? Do you simply want to be seen? Do you…

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What Amazon Knows—and You Don’t—About the Future of Video Games

by Davis Brand Capital on August 27, 2014 in economic

n Monday, Amazon reached a deal to buy Twitch, the online video game broadcaster, for nearly $1 billion.…

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How Fast Food Chains Pick Their Next Location

by Davis Brand Capital on August 26, 2014 in strategic

When the global economic crisis hit in 2008, fast food companies were hit harder than expected. Although more people…

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How Social Media Silences Debate

by Davis Brand Capital on August 26, 2014 in cultural

The Internet might be a useful tool for activists and organizers, in episodes as momentous as the Arab…

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The Rise Of The Unicorns — Why Marketing Technologists Will Rule Modern Marketing

by Davis Brand Capital on August 22, 2014 in strategic

This week in Boston the first MarTech conference was held to encourage and support the increasingly important but…

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For Its New Shows, Amazon Adds Art to Its Data

by Davis Brand Capital on August 18, 2014 in design

Joe Lewis, a television executive at Amazon, lies on his stomach on a rumpled bed. Jill Soloway, the Emmy-nominated…

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Humanizing Big Data: The Everyday Impact of Crowd Science

by Davis Brand Capital on August 13, 2014 in cultural

In my recent VentureBeat post, I explored the emerging field of crowd science, how this sub-niche of data…

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Athos Smart Performance Workout Gear Analyzes Biometrics in Real-Time

by Davis Brand Capital on August 13, 2014 in design

Athos, an american startup developing intelligent performance apparel have introduced their first collection of smart workout clothing. focused on…

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Why Advertisers Can’t Wait to Get Their Hands on Your Selfies

by Davis Brand Capital on August 13, 2014 in strategic

By one estimate, consumers share some 1.8 billion photos every day. Hidden among many of those are hints…

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How Well Do You Know Your Consumer?

by Davis Brand Capital on August 12, 2014 in strategic

One of the major things marketers have yet to get a grip on is who their audience really…

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How Much Does One Lego Piece Cost?

by Davis Brand Capital on August 4, 2014 in economic

Lego sets come in all different sizes with different numbers of Lego pieces. Of course bigger sets cost…

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Why We Prefer Pictures: It’s The Way We’re Wired

by Davis Brand Capital on August 1, 2014 in design

Let’s play a little game. See how long you can stay focused on the data and research behind…

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These Weird Meals Are Actually Clever Data Visualizations

by Davis Brand Capital on July 24, 2014 in design

Data visualizations and infographics are already a staple of our daily media diet. Maybe they can be part…

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How Big Data Brings Marketing and Finance Together

by Davis Brand Capital on July 17, 2014 in strategic

When Raja Rajamannar became CMO of MasterCard Worldwide in 2013, he moved quickly to transform how the credit…

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Email Interaction Across Mobile and Desktop

by Davis Brand Capital on July 16, 2014 in strategic

Whether email is increasingly being consumed on mobile devices is no longer a question: it’s a fact. But…

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Four Ways To Make Market Research Pay

by Davis Brand Capital on July 11, 2014 in strategic

Department store magnate John Wanamaker once said: “Half the money I spend on advertising is wasted. The trouble…

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Publicly Shame Companies That Won’t Tell Us How Un-Diverse They Are

by Davis Brand Capital on July 10, 2014 in cultural

Google does it. So does Intel. But a significant number of major tech companies–including Apple, Twitter, and IBM–still…

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RetailNext, Making Bricks-And-Mortar a Little More Like E-commerce, Raises $30M

by Davis Brand Capital on July 8, 2014 in economic

RetailNext, a company that specializes in providing data analysis tools to real-world retailers, has raised a $30 million…

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Marketing to the Data Driven Customer

by Davis Brand Capital on July 7, 2014 in strategic

The digital native generation is bringing new expectations to brand relationships. They are mobile first, crowd sourced, and…

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Brands Unbound: Re-Imagining News for Marketers

by Davis Brand Capital on June 10, 2014 in davis-brand-brief

Unbound Edition began as an experiment. The consulting team at Davis Brand Capital wanted a better way to share…

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Why Brands Shouldn’t Rule Out Facebook Just Yet

by Davis Brand Capital on May 30, 2014 in strategic

As digital marketers, we regularly discuss industry news with our colleagues and clients. Rarely does a subject spark…

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You Won’t Finish This Article

by Davis Brand Capital on May 20, 2014 in uncategorized

I’m going to keep this brief, because you’re not going to stick around for long. I’ve already lost…

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Where next for Vox, Vice and Buzzfeed?

by Davis Brand Capital on May 19, 2014 in uncategorized

Publishers are still in thrall to clicks and taps but it’s the swipes, scrolls and habits of readers…

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The Human Element in Digital Prototyping

by Davis Brand Capital on May 19, 2014 in uncategorized

Given that few products and services these days exist without a digital component of some sort, companies are…

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Brands Are Measuring Content All Wrong

by Davis Brand Capital on May 19, 2014 in uncategorized

For 20 years, the digital publishing world has been beholden to the pageview, an imperfect metric that fails…

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Why We Need Behavioral Ads for Digital Diversity

by Davis Brand Capital on May 6, 2014 in strategic

The old saw about advertising — that we know half of it is worthless, but we don’t know…

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The Sharing Economy Needs to Start Sharing Its Data Too

by Davis Brand Capital on May 5, 2014 in strategic

Airbnb collects a ton of data about its users, and as I write in WIRED’s May cover story,…

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If Customers Knew How You Use Their Data, Would They Call It Creepy?

by Davis Brand Capital on April 29, 2014 in uncategorized

There is so much promise in what data can do, opening up opportunities for optimization and uncovering insights…

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Why You Have to Generate Your Own Data

by Davis Brand Capital on April 21, 2014 in uncategorized

Assembling and interpreting data is fine. Please do it. But it’s hard to make a purely analytical case…

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7 Incognito Wearables You’d Never Guess Were Gadgets

by Davis Brand Capital on April 18, 2014 in design

The state of wearables seems to be divided into two contrasting design ideas: the visible and the subtle.…

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Four Things CMOs Can Do to Protect Data Privacy

by Davis Brand Capital on April 15, 2014 in uncategorized

Data-security events in the modern era could be categorized as “Before Target” and “After Target.” The effects of…

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The Rise of the Data Natives

by Davis Brand Capital on April 14, 2014 in uncategorized

Sometime at the start of the decade, YouTube was abuzz with viral videos of small children — yet…

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Three Top Marketers Talk How to Deal With Agencies and Data

by Davis Brand Capital on April 14, 2014 in strategic

CMOs From E-Trade, Nationwide, Chobani Offer Best Practices

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Managing For Disruption

by Davis Brand Capital on April 1, 2014 in uncategorized

Tradition embraces stability. Time honored principles get that way because they have strong track records of success. The…

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Insurance Companies’ Untapped Digital Opportunity

by Davis Brand Capital on March 24, 2014 in strategic

Consumers fumed over the rollout of Healthcare.gov and the state health insurance exchanges last fall. First, they couldn’t…

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Get the Right Data Scientists Asking the “Wrong” Questions

by Davis Brand Capital on March 19, 2014 in uncategorized

Wouldn’t it be great to catch the next Bernie Madoff well before his pyramid scheme collapsed around us?…

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The First Org Chart Ever Made Is a Masterpiece of Data Design

by Davis Brand Capital on March 18, 2014 in uncategorized

Look at most of organizational charts today and you’ll see the standard top-down pyramid flowing linearly from the…

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Views from the front lines of the data-analytics revolution

by Davis Brand Capital on March 17, 2014 in strategic

At a unique gathering of data-analytics leaders, new solutions began emerging to vexing privacy, talent, organizational, and frontline-adoption…

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When Research Should Come with a Warning Label

by Davis Brand Capital on March 6, 2014 in uncategorized

In his sharp and engaging new book, The News: A User’s Manual, the philosopher Alain de Botton describes…

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What Your Data’s Worth: Probably Not As Much As You Think

by Davis Brand Capital on March 4, 2014 in strategic

Data Brokerage can be big business. Brokers sell profiles filled with your purchases, your favorite stores and more.…

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Do Millennials Believe in Data Security?

by Davis Brand Capital on February 18, 2014 in uncategorized

Millennials have a reputation for being the most plugged-in generation in the workplace. Experts have even suggested “reverse…

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The Unexpected Benefits of Rapid Prototyping

by Davis Brand Capital on February 11, 2014 in design

As I’ve written before, one of the biggest challenges facing designers is that they struggle to get their…

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CMOs and CIOs Need to Get Along to Make Big Data Work

by Davis Brand Capital on February 4, 2014 in uncategorized

Variations of this Big Data story line are being played out in executive offices around the world, with…

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How HarperCollins’s Chief Digital Officer Uses Big Data To Make Publishing More Profitable

by Davis Brand Capital on January 23, 2014 in strategic

As more readers favor kindles and iPads over pulp-based books, Chantal Restivo-Alessi of HarperCollins is mining digital data…

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What If Your Autonomous Car Keeps Routing You Past Krispy Kreme?

by Davis Brand Capital on January 22, 2014 in uncategorized

Is this future scenario convenient—or creepy? It’s one thing if a car’s driver-drowsiness detection system (which exists today)…

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The 10 Most Effective Holiday Ads: Focus on Philanthropy Works for Walmart

by Davis Brand Capital on December 19, 2013 in strategic

Ad Researcher Ranks Ad Effectiveness With Measures Such as Likability and Relevance

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How Agencies Are Retooling for the Automated Ad Buy

by Davis Brand Capital on November 5, 2013 in uncategorized

Q&A with Jay Sears, svp of development for the Rubicon Project.

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Why Marketers Are Turning to Data to Pick the Right Songs, Artists

by Davis Brand Capital on October 30, 2013 in uncategorized

Music Choice Isn’t Just a Matter of the Heart

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The newsonomics of “Little Data,” data scientists, and conversion specialists

by Davis Brand Capital on October 21, 2013 in strategic

The world’s top newspaper companies are realizing they need to invest heavily in data analysis to maximize their…

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Other Countries Talk Tough on Data Privacy, but Enforcement Is Weak

by Davis Brand Capital on September 27, 2013 in uncategorized

In Areas Recovering From Government Abuse, Data Privacy Is Considered a Right.

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The Brands Of The Future Will Help You Consume Less

by Davis Brand Capital on September 20, 2013 in strategic

Right now, companies get by by pushing more and more stuff we don’t need. But with data and…

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Kleenex Builds Flu-Prediction Tool to Warn You When You’ll Get Sick

by Davis Brand Capital on September 17, 2013 in uncategorized

Kleenex isn’t just about cleaning up after sneezes anymore: The Kimberly-Clark Corp. brand has created a tool to…

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Facebook hashtags said to have zero viral impact

by Davis Brand Capital on September 4, 2013 in strategic

While Twitter hashtags help drive exposure on the social network, new data shows that Facebook hashtags have the…

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Turn Talent Data Into Real Information

by Davis Brand Capital on September 3, 2013 in strategic

Big data is all the rage in HR recently. But more immediately promising is the talk of small…

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To Go From Big Data to Big Insight, Start With a Visual

by Davis Brand Capital on August 27, 2013 in strategic

Although data visualization has produced some of the most captivating artistic displays in recent memory, some of which…

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See the entire history of the world, as told by infographics.

by Davis Brand Capital on August 21, 2013 in uncategorized

“The Infographic History of the World” is a UK book that uses some artfully arrayed data to chronicle…

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Foursquare Selling Its Location Data Through Ad Targeting Firm Turn

by Davis Brand Capital on August 2, 2013 in strategic

As part of its efforts to generate new sources of revenue, Foursquare is working with ad-tech company Turn…

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The World’s Most Reputable Countries, 2013

by Davis Brand Capital on June 27, 2013 in uncategorized

Which countries have the best reputations? What does that even mean?

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Facebook, Apple, Microsoft, Skype & Yahoo Hit With Prism Data Protection Complaints In Europe

by Davis Brand Capital on June 26, 2013 in strategic

The European data protection activists behind the Europe v Facebook (evf) campaign group, that has long been a…

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Perpetual Motion In Big Data Planning

by Davis Brand Capital on June 19, 2013 in strategic

Do you know what you need to map out your own blueprint?

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Data is Worthless if You Don’t Communicate It

by Davis Brand Capital on June 18, 2013 in uncategorized

There is a pressing need for more businesspeople who can think quantitatively and make decisions based on data…

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Calculate The Pathetic Amount Your Personal Data Is Worth

by Davis Brand Capital on June 14, 2013 in strategic

The NSA might be able to tap into your electronic data just like every other company, but it…

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Beware Trading Privacy for Convenience

by Davis Brand Capital on June 10, 2013 in economic

Many would like us to believe that privacy is dead. Yet, privacy is a societal choice — it…

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Judge orders Google to comply with FBI’s secret NSL demands

by Davis Brand Capital on May 31, 2013 in strategic

San Francisco federal judge tells Mountain View company to comply with FBI’s warrantless National Security Letter requests for…

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Restoring Trust In Anonymity: A New Social Contract

by Davis Brand Capital on May 29, 2013 in uncategorized

Advertisers don’t want to invade any of their customers’ sense of privacy. They just want an effective way…

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Connecting everything: A conversation with Cisco’s Padmasree Warrior

by Davis Brand Capital on May 17, 2013 in strategic

Cisco’s chief technology and strategy officer describes how the exponential growth of connectivity between people and devices, both…

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Personal Information Is the Currency of the 21st Century

by Davis Brand Capital on May 7, 2013 in economic

The currency of the 21st century digital economy is your personal information. It has no transaction costs and…

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When Visualizing Data, You Have to Fail to Succeed

by Davis Brand Capital on April 30, 2013 in uncategorized

As a data scientist, if your data causes co-workers to lose sleep, you’ve done your job, perhaps too…

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How Marketers Can Reach The 22% Of U.S. Online Adults Who Connect Everywhere

by Davis Brand Capital on April 22, 2013 in strategic

Customers are in the midst of a total mind shift. As a result of their perpetual mobile connections,…

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Visualization as Process, Not Output

by Davis Brand Capital on April 3, 2013 in strategic

The word visualization encapsulates a process. And it’s really that process that’s the essential part, not the thing…

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What Does That Second Screen Mean for Viewers and Advertisers?

by Davis Brand Capital on April 1, 2013 in strategic

The more screens you have, the more likely you are to engage in media multitasking.

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It’s Like They’re Reading My Mind

by Davis Brand Capital on March 25, 2013 in strategic

How next-generation apps will market your brainwaves.

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Beware the Big Errors of ‘Big Data’

by Davis Brand Capital on February 8, 2013 in strategic

We’re more fooled by noise than ever before, and it’s because of a nasty phenomenon called “big data.”…

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The 3 Keys to Agile Content Development

by Davis Brand Capital on February 7, 2013 in strategic

Any effective approach to content has to put the consumer at the center and must be able to…

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Emotional Engagement: Where Brands Strike Gold. And Make Money

by Davis Brand Capital on February 7, 2013 in strategic

According to 39,000 consumers, 18 to 65 years of age, drawn from the nine US Census Regions, who…

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How The Social Sector Can Better Use Data

by Davis Brand Capital on February 6, 2013 in strategic

While for-profit companies and governments are able to engage in “building a smarter planet” with the likes of…

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Don’t Struggle With Big Data

by Davis Brand Capital on January 14, 2013 in strategic

Marketers are blessed to have so much insight into their customers’ behavior and interests, and the volume of…

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New Marketing Machine Has Powerful Engine But Bad Drivers, Few Mechanics

by Davis Brand Capital on January 7, 2013 in strategic

Waste in advertising is historically endemic and significant. For example, half of all online display impressions are never…

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Most Read Online Newspapers in the World: Mail Online, New York Times and The Guardian

by Davis Brand Capital on December 14, 2012 in strategic

644 million people worldwide accessed online newspaper sites in October 2012, making up 42.6% of the total internet…

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CMOs: Here’s How To Stay Relevant In 2013

by Davis Brand Capital on December 6, 2012 in uncategorized

Many CMOs seem to be struggling to gain alignment and to build consensus across their lines of business…

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Data: The New Creative

by Davis Brand Capital on December 3, 2012 in strategic

One of the hottest marketing catchphrases of 2012 is “data is the new creative.” The premise is that…

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Rethinking Social Media’s ROI

by Davis Brand Capital on November 19, 2012 in strategic

ROI needs rethinking — not because it’s no longer effective, but because it may result in the strategic…

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How Networked Inisghts Makes Sense of Internet Chatter to Help Big Brands Create Better Ads

by Davis Brand Capital on November 9, 2012 in strategic

It used to be that brands and agencies would create ad campaigns, push them live, and use the…

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Is This The #1 Thing That Keeps Marketers Up At Night?

by Davis Brand Capital on November 7, 2012 in strategic

In case you didn’t notice over the past several years the amount of patent battles between some pretty…

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4 Big Data Insights From 42 Billion Page Views

by Davis Brand Capital on November 7, 2012 in strategic

Companies like Google and Facebook have had access to vast amounts of data on how consumers behave on…

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Big Data’s Big Image Problem

by Davis Brand Capital on October 30, 2012 in strategic

With consumers already uncomfortable about their data being collected for marketing purposes, promoting a term that sounds a…

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Dark Social: We Have the Whole History of the Web Wrong

by Davis Brand Capital on October 15, 2012 in strategic

One dirty secret of web analytics is that the information we get is limited. If you want to…

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Marketers Continue To Struggle With Big Data

by Davis Brand Capital on October 5, 2012 in strategic

A two word phrase that marketers concern themselves with all the live-long day or at least a significant…

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Why the Internet Is About to Replace TV as the Most Important Source of News

by Davis Brand Capital on October 5, 2012 in strategic

The headline conclusion of Pew’s latest monster survey of the media landscape was the demise of TV news.…

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The Four Data Waves And How They Help Us Meet Marketing Goals

by Davis Brand Capital on October 2, 2012 in strategic

A recent IBM study of more than 1,700 CMOs stated that approximately 90% of all the real-time information…

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Get Started with Big Data: Tie Strategy to Performance

by Davis Brand Capital on October 1, 2012 in strategic

Large-scale data gathering and analytics are quickly becoming a new frontier of competitive differentiation. In a recent Harvard…

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Can You Live Without a Data Scientist?

by Davis Brand Capital on September 26, 2012 in strategic

While there is a lot of Hadoopalooza in the technology press about the tools for managing big data,…

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Mining Big Data to Find New Markets

by Davis Brand Capital on September 24, 2012 in strategic

Historically, companies have decided which markets to focus on and have allocated sales resources based on looking at…

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Google Maps Gets All Up In Your Business

by Davis Brand Capital on September 19, 2012 in strategic

Google Maps Street View is fine for eyeing what a business looks like on the outside. But Google…

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What Executives Don’t Understand About Big Data

by Davis Brand Capital on September 14, 2012 in strategic

How much more profitable would your business be if you had, for free, access to 100 times more…

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Wolfram|Alpha Personal Analytics for Facebook

by Davis Brand Capital on August 31, 2012 in strategic

After I wrote about doing personal analytics with data I’ve collected about myself, many people asked how they…

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In Customer Relationships, Context Is King

by Davis Brand Capital on August 28, 2012 in strategic

Seeing things in context is one of the most important features of human intelligence, and it plays a…

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What Data Can’t Tell You About Customers

by Davis Brand Capital on August 28, 2012 in strategic

Human behavior is nuanced and complex, and no matter how robust it is, data can provide only part…

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Understanding Customers in the Solution Economy

by Davis Brand Capital on August 27, 2012 in strategic

Selling solutions allows companies to differentiate themselves in commoditizing markets and to benefit from economies of scope across…

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Is It Possible To Gather Too Much Customer Data? No!

by Davis Brand Capital on August 27, 2012 in strategic

How much should you know and record about your customers? How about their businesses? What should you do…

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Mintel: Brand Loyalty In The Dumps For Body Care

by Davis Brand Capital on August 24, 2012 in strategic

Forget loyalty in the body care market. Most consumers seem less interested in the name on the label…

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Need For Data Forces CIO-CMO Alliance

by Davis Brand Capital on August 23, 2012 in strategic

Being relevant-at-scale helps marketers to truly benefit from a competitive advantage in the market. At the heart of…

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How FedEx Revamped Its Brand Perception By Fixing Its “Leaning Tower Of Packages”

by Davis Brand Capital on August 21, 2012 in strategic

Customer experience goes to the heart of everything you do–how you conduct your business, the way your people…

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A New Spin on an Old Topic

by Davis Brand Capital on August 21, 2012 in strategic

Pfizer, like Dove and Prudential before it, has gone topical. The pharma giant’s new corporate image effort eschews…

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Turning Customer Intelligence into Innovation

by Davis Brand Capital on August 20, 2012 in strategic

It’s a paradox of the information age. The glut of information that bombards us daily too frequently obscures…

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Business Model Innovation Through Process Change

by Davis Brand Capital on August 20, 2012 in strategic

In the late 1990s the dot-com boom made every organization look at the potential for online presence and…

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Marketers Flunk the Big Data Test

by Davis Brand Capital on August 16, 2012 in strategic

A recent CEB study of nearly 800 marketers at Fortune 1000 companies found the vast majority of marketers…

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Magazines Make Branded Content, So Why Don’t They Act More Like Brands?

by Davis Brand Capital on August 15, 2012 in strategic

Marketers’ Obsession With Audience Data Could Teach Media a Thing or Two. Brand marketers research their audiences exhaustively…

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So Long, Segmentation

by Davis Brand Capital on August 14, 2012 in strategic

How do you get your message across? And via what channel? Email has long been — and still…

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Social still can’t beat search in online shopping

by Davis Brand Capital on August 10, 2012 in strategic

search engine and e-mail referrals are more than holding their own against social media sites when it comes…

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Madonna, Gaga & Growth

by Davis Brand Capital on August 6, 2012 in strategic

Getting older can also mean getting better if you keep a fresh outlook and stay young at heart.…

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From Bots to Spimes: Emerging Technologies Offer Early Glimpse of Our A.I. Future

by Davis Brand Capital on August 1, 2012 in strategic

Web bots, the “internet of things”, machine learning and other converging technological advancements offer an early glimpse of…

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Instead Of Tracking Your Activities, Saga Tracks You

by Davis Brand Capital on July 31, 2012 in strategic

Apps may already track your workouts, your finances, and your temperature preferences, but until now they’ve largely overlooked…

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Use Big Data to Find New Micromarkets

by Davis Brand Capital on July 31, 2012 in uncategorized

Sophisticated sales organizations now have the ability to combine, sift, and sort vast troves of data to develop…

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Time For Biopharma To Jump On The “Big Data” Train?

by Davis Brand Capital on July 27, 2012 in strategic

The next great quest in applied science: the assembly of a unified health database, a “big data” project…

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The Future of Big Data

by Davis Brand Capital on July 24, 2012 in strategic

The projected growth of data from all kinds of sources is staggering—to the point where some worry that…

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Personal data stores will liberate us from a toxic privacy battleground

by Davis Brand Capital on May 31, 2012 in strategic

Ah! The great P word. Scott McNealy famously declared “you have zero privacy anyway — get over it”.…

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Be Careful What You Tweet, Pin or Check Into’”Someone’s Watching

by Davis Brand Capital on May 24, 2012 in strategic

Back in April you may have tweeted how much you hate doing taxes. Sometime later you may have…

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CEOs Get(ting) Social, Per IBM Study Data divides top execs from the rest

by Davis Brand Capital on May 22, 2012 in design

The hierarchy of customer interaction methods starts with face-to-face, followed by websites, channel partners, call centers, traditional media,…

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Who Are the Top Retailers on Social Media? [INFOGRAPHIC]

by Davis Brand Capital on May 18, 2012 in strategic

It’s become practically mandatory that brands incorporate social media into their business strategy, causing retailers to compete for…

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Nielsen: U.S. Consumers App Downloads Up 28% To 41

by Davis Brand Capital on May 16, 2012 in strategic

According to a new report from Nielsen, mobile consumers are downloading more apps than ever before, with the…

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Transparency: The Key to Collecting and Using Customer Data

by Davis Brand Capital on May 16, 2012 in strategic

If customers suspect you’re using their data in less-than-desirable ways, they may lash out and possibly stop using…

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Just-in-time Information through Mobile Connections

by Davis Brand Capital on May 9, 2012 in strategic

Users’ ability to access data immediately through apps and web browsers and through contact with their social networks…

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Why Location-Based Services Will Create Multiple Winners At The Application Layer

by Davis Brand Capital on May 9, 2012 in strategic

As far as phone sensors go, the GPS sensor appears to be one of the most coveted by…

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Yahoo Launches Online Marketing Dashboard For Small Businesses

by Davis Brand Capital on May 2, 2012 in strategic

Yahoo says that it has helped millions of businesses get online and grow their presence on the web.…

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More Proof Moms Are Your Best Target: Their Brains Are Built For Shopping

by Davis Brand Capital on April 26, 2012 in strategic

With an estimated $2.1 trillion in spending power, moms influence 85% of all purchase decisions and buy nearly…

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Power: Ace Hardware Top Home Improvement Retailer

by Davis Brand Capital on April 26, 2012 in strategic

Having a helpful and knowledgeable sales staff and making the shopping process easy are key drivers of customer…

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IBM Acquires Enterprise Search Software Company Vivisimo To Boost Big Data Analytics

by Davis Brand Capital on April 25, 2012 in strategic

On the heels of acquiring sales data analytics company Varicent last week, Big Blue is making another buy…

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The Apple Way: How The Second-Gen Nest Thermostat Evolves To Help Users

by Davis Brand Capital on April 18, 2012 in uncategorized

Just a few months after the Nest’s introduction, it’s clear that Fadell and his new company also took…

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Most adults follow local news closely, relying on local newspapers and other sources

by Davis Brand Capital on April 17, 2012 in uncategorized

Nearly three quarters (72%) of adults are quite attached to following local news and information, and local newspapers…

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Men Are From Google+, Women Are From Pinterest [Infographic]

by Davis Brand Capital on April 13, 2012 in strategic

Two out of every three adults who are online use social media. That’s amazing. It truly is. Wonder…

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Measurement-Driven Marketer

by Davis Brand Capital on April 13, 2012 in strategic

Paul Matsen can only shake his head when he reads yet another study about marketers failing to measure…

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Adidas Brings You the First ‘Smart’ Soccer Match

by Davis Brand Capital on April 12, 2012 in uncategorized

Adidas will embed its miCoach data tracker in uniforms worn by players competing in the 2012 AT&T MLS…

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Facebook buys Instagram …but for what?

by Davis Brand Capital on April 10, 2012 in strategic

There’s a lot of speculation today about why Facebook would spend $1 billion to acquire the uber-hip photo-sharing…

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How Google Will Shape CMO Strategy

by Patrick T. Davis on April 9, 2012 in strategic

Slate’s Farhad Manjoo recently provided a helpful overview of Google’s “grand plan”, one that focuses the company on…

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Tablets taking over the living room: 88% of owners use them while watching TV

by Davis Brand Capital on April 9, 2012 in strategic

New research from analytics firm Nielsen confirms what most have suspected about the symbiotic relationship between tablets and…

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New IBM App Presents Nearly 1,000 Years of Math History

by Davis Brand Capital on April 6, 2012 in strategic

Math nerds and historians, it’s time to get excited. Minds of Modern Mathematics, a new iPad app released…

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Nest thermostat gets 2.0 software

by Davis Brand Capital on April 5, 2012 in design

The gadgets of your smart home now come with software updates. Nest Labs today released the equivalent of…

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Study: ‘Big Data’ poses opportunities, challenges

by Davis Brand Capital on April 2, 2012 in strategic

Marketers overwhelmingly recognize that leveraging massive data sets can help them improve business, but most feel they lack…

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Cars in the Cloud: Trackable and Time-Stamped

by Davis Brand Capital on April 2, 2012 in strategic

When an aircraft crashes, investigators are able to retrieve useful information about what went wrong from the flight…

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Wikipedia’s Next Big Thing: Wikidata, A Machine-Readable, User-Editable Database Funded By Google, P

by Davis Brand Capital on March 30, 2012 in strategic

Wikidata, the first new project to emerge from the Wikimedia Foundation since 2006, is now beginning development. The…

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What Does it Take to Turn Big Data into Big Dollars?

by Davis Brand Capital on March 28, 2012 in strategic

Companies are learning to turn Big Data into Big Dollars. How are they doing it? With the help…

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Is Marketing Too Undisciplined For Its Own Good?

by Davis Brand Capital on March 19, 2012 in strategic

While Board of Directors, CEOs, and CFOs these days are demanding proof that marketing dollars work, a new…

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Moneyball in the Digital Space

by Davis Brand Capital on March 13, 2012 in strategic

Playing a kind of “smartball” on brand teams today means insisting that digital players be leveraged against a…

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How A Major Hospital Got Healthier With Big Data

by Davis Brand Capital on March 9, 2012 in strategic

In most well-meaning organizations, once important information comes to light, it cannot be ignored, no matter what level…

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Did Google Break The Brand At Midnight?

by Davis Brand Capital on March 1, 2012 in uncategorized

If you pay attention to advertising, you may have seen some charming, pencil-figured ads entitled “Good to Know”…

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Focused Data and Intent-Based Targeting

by Davis Brand Capital on February 27, 2012 in strategic

As the volume of data skyrockets, it’s useful to step back and consider the different types of data,…

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Digital Kiosk Helps Customers Eat Healthier At McDonald’s

by Davis Brand Capital on February 27, 2012 in strategic

Design company QA Graphics has created an interactive digital kiosk for a McDonald’s franchise in Richardson, Texas, that…

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Analytics: The Essential Ace in Every Hand

by Davis Brand Capital on February 24, 2012 in strategic

None of us would agree to play a card game with cards missing from the deck. We would…

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B2B Marketers: It’s time to become a growth engine

by Davis Brand Capital on February 21, 2012 in uncategorized

The trends that are rocking B2C companies are just as relevant to the B2B world: multiplying customer touch…

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The Coming Tech-led Boom

by Davis Brand Capital on January 30, 2012 in uncategorized

In January 2012, we sit again on the cusp of three grand technological transformations with the potential to…

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Changes to the Way Customers Buy

by Davis Brand Capital on January 30, 2012 in strategic

There are many people who have gifts for selecting the best items, and helping you buy wisely. This…

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How Information Became a Thing, and All Things Became Information

by Davis Brand Capital on September 14, 2011 in strategic

The puzzle of information packing—how to cram knowledge into the tiniest space possible—has fueled technological development at least…

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Why the Cloud Is Actually the Safest Place for Your Data

by Davis Brand Capital on March 30, 2011 in uncategorized

Worried about your data? If you’re not, you’re kidding yourself. It’s become clear over the past few months…

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An HTML for Numbers

by Davis Brand Capital on February 17, 2011 in strategic

Is Google’s Public Data Explorer the first step toward a universal data format?

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What Nonprofits Can Learn From Coca-Cola

by Davis Brand Capital on October 12, 2010 in strategic

At TEDxChange, Melinda Gates makes a provocative case for nonprofits taking a cue from corporations such as Coca-Cola,…

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How U.S. Consumers Are Steering the ‘Spend Shift’

by Davis Brand Capital on October 11, 2010 in uncategorized

At the height of the Great Recession we set off across America in search of stories of hope.…

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Beyond Foursquare: The Next Generation of Customer Loyalty

by Davis Brand Capital on October 5, 2010 in strategic

Thanks to the emergence of location-based services such as Foursquare, Gowalla, and now Facebook Places, millions of users…

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Journalism in the Age of Data

by Davis Brand Capital on October 4, 2010 in uncategorized

Journalists are coping with the rising information flood by borrowing data visualization techniques from computer scientists, researchers and…

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Internet Founder Tim Berners-Lee Details 4 Concerns About Future of Mobile Web

by Davis Brand Capital on September 15, 2010 in uncategorized

This morning at Nokia World 2010 in London, Sir Tim Berners-Lee, widely known as the inventor of the…

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Some Newspapers, Tracking Readers Online, Shift Coverage

by Davis Brand Capital on September 7, 2010 in strategic

In most businesses, not knowing how well a particular product is performing would be almost unthinkable. But newspapers…

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Some Newspapers, Tracking Readers Online, Shift Coverage

by Davis Brand Capital on September 7, 2010 in strategic

In most businesses, not knowing how well a particular product is performing would be almost unthinkable. But newspapers…

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For Media, The Future Really Is Social

by Davis Brand Capital on August 25, 2010 in uncategorized

Media companies must become smaller and more nimble to reach readers and the niche groups advertisers covet. Facebook…

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Big Tech Hunts for Profits in Data Mountains

by Davis Brand Capital on August 24, 2010 in uncategorized

The second move in about a year for a little-known data storage company highlights how big technology companies…

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It’s Modern Trade: Web Users Get as Much as They Give

by Davis Brand Capital on August 23, 2010 in cultural

If you surf the web, congratulations! You are part of the information economy. Data gleaned from your communications…

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The Web Is Dead? A Debate

by Davis Brand Capital on August 17, 2010 in uncategorized

Wired asked Tim O’Reilly and John Battelle, the creators of the Web 2.0 conferences, to debate the issues…

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Clouds, Big Data, and Smart Assets: Ten Tech-Enabled Business Trends to Watch

by Davis Brand Capital on August 13, 2010 in design

Advancing technologies and their swift adoption are upending traditional business models. Senior executives need to think strategically about…

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Google Agonizes on Privacy as Ad World Vaults Ahead

by Davis Brand Capital on August 10, 2010 in strategic

A confidential, seven-page Google Inc. “vision statement” shows the information-age giant in a deep round of soul-searching over…

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Marketers Still Looking for More Data, Lower Costs for IPad Ads

by Davis Brand Capital on August 9, 2010 in uncategorized

As early data on iPad apps trickle in, one thing is clear: It’s going to require mountains of…

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Technology and Society: Virtually Insecure

by Davis Brand Capital on July 29, 2010 in uncategorized

When Peter Eckersley recently clicked on to one of America’s biggest online job sites, he was not alone…

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Facebook Upgrade: How New Features Will Help Brands Connect With Fans

by Davis Brand Capital on June 25, 2010 in strategic

There is a good chance that if you are reading this article you already have a personal Facebook…

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Increasing Profitability Starts With Better Data

by Davis Brand Capital on June 10, 2010 in strategic

In this tough economic climate, companies are doing everything they can to optimize profitability. Or are they? We…

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Step Aside, Brand Loyalty; We’re Loyal to Information Now

by Davis Brand Capital on June 3, 2010 in strategic

The Pew Research Center released an interesting study last week that offers some sobering — if unsurprising —…

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Facebook Wants to Know More Than Just Who Your Friends Are

by Davis Brand Capital on April 22, 2010 in uncategorized

Facebook Inc. announced an ambitious plan to get its tentacles further out into the Internet by better linking…

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Zuckerberg: “We Are Building A Web Where The Default Is Social”

by Davis Brand Capital on April 21, 2010 in uncategorized

Today at Facebook’s F8 conference), Mark Zuckerberg laid out his plan to turn the Web into “instantly social…

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Web Coupons Know Lots About You, and They Tell

by Davis Brand Capital on April 19, 2010 in strategic

For decades, shoppers have taken advantage of coupons. Now, the coupons are taking advantage of the shoppers. A…

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Turning Data Into Money

by Davis Brand Capital on April 9, 2010 in uncategorized

Companies are figuring out how to profit from anonomized customer data.

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Online Research: Don’t Confuse More With Better

by Davis Brand Capital on March 16, 2010 in strategic

The internet has changed the way we do research. Sure it’s cheap and fast, but is the ability…

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Online Research: Don’t Confuse More With Better

by Davis Brand Capital on March 16, 2010 in strategic

The internet has changed the way we do research. Sure it’s cheap and fast, but is the ability…

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