Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.



Tags

Creative

369 results

P&G’s Secret Takes on Young Women’s Stresses, Beginning With the Wage Gap

by Davis Brand Capital on May 20, 2016 in design

Procter & Gamble’s Secret deodorant is launching an interesting campaign from Wieden + Kennedy that looks at larger,…

Topics , ,

Sacramento Kings Unveil New Logo

by Davis Brand Capital on April 27, 2016 in design

The Sacramento Kings unveiled new primary and secondary logos on Tuesday as a part of a preview of the…

Topics ,

Polo Mints Freshens Up Logo and Packaging

by Davis Brand Capital on April 27, 2016 in design

Taxi Studio has rebranded Polo mints with the aim of making the brand “stand out more on the…

Topics ,

Kids Fall in Love, and So Do Their Homes, in Sweet Short Film From Lowe’s

by Davis Brand Capital on April 27, 2016 in design

Be it ever so humble… A pair of suburban houses display human characteristics in “House Love,” BBDO New…

Topics ,

Lyft Seeks to Rise Above Gridlock Madness With National Campaign

by Davis Brand Capital on April 26, 2016 in design

Ridesharing platform and transportation network Lyft is looking to rise above the gridlock madness with a new campaign…

Topics , ,

An Eiffel Lost its Wings

by Davis Brand Capital on April 22, 2016 in design

The old logo was playful and charming with a cute, winged Eiffel Tower looking to take the flight.…

Topics ,

Chevy’s ‘Little Red Corvette’ Tribute to Prince Is So Good, It’s Running in Print Too

by Davis Brand Capital on April 22, 2016 in design

Brand tributes to Prince following his death Thursday at age 57 have been hit or miss. But Chevrolet’s…

Topics

Guinness Aims to Inject ‘Skill and Craftsmanship’ With New Harp Logo

by Davis Brand Capital on April 22, 2016 in design

Guinness has introduced a new design of its iconic harp logo as the Diageo owned brand aims to…

Topics , , ,

At Milan Design Week, the (Branded) Surface Says It All

by Davis Brand Capital on April 20, 2016 in design

Milan’s Design Week, a full-blown galore of events, exhibitions, parties, dinners and so much more, revolving by and…

Topics ,

The 6 Brands That Got It Right At Milan Design Week

by Davis Brand Capital on April 20, 2016 in design

Branded experiences can be cringeworthy marketing stunts. Fortunately, these companies managed to avoid the trap. The Milan Furniture…

Topics ,

In Milan, Fashion Brands Embrace Salone del Mobile

by Davis Brand Capital on April 20, 2016 in design

The Salone del Mobile furniture fair, which wraps up Sunday in Milan, was the biggest yet — with…

Topics ,

Designing the Machines That Will Design Strategy

by Davis Brand Capital on April 18, 2016 in design

AlphaGo caused a stir by defeating 18-time world champion Lee Sedol in Go, a game thought to be impenetrable by AI…

Topics , ,

Ecommerce Website Redesign: A Before and After Example

by Davis Brand Capital on April 18, 2016 in design

A website is often the first and last touchpoint a consumer has with a brand. Therefore, any website,…

Topics , ,

A Master Of Science Visualization Animates Deadly Viruses

by Davis Brand Capital on April 18, 2016 in design

Twenty-three-year-old Seattle-based designer Eleanor Lutz is one of our favorite practitioners of the art of the science visualization,…

Topics ,

Jim Beam Unifies Brand Strategy and Packaging Globally

by Davis Brand Capital on April 15, 2016 in design

Jim Beam has introduced a new packaging design and brand strategy across its entire product range as it…

Topics , ,

Domino’s U.K. Pizza Boxes Now Resemble Its Logo

by Davis Brand Capital on April 15, 2016 in design

Domino’s has revamped its U.K. packaging to match its brand name and logo, with a domino-shaped pair of…

Topics , , ,

How Facebook’s Big Bet on Chatbots Might Remake the UX of the Web

by Davis Brand Capital on April 15, 2016 in design

At F8, Facebook’s massive annual developer conference, the big news is bots—specifically bots on Messenger, Facebook’s messaging app.…

Topics , , , ,

Fizz Done Well

by Davis Brand Capital on April 13, 2016 in design

The previous logo, yeah, too many wrongs to make anything right but probably the biggest offense is the…

Topics , ,

For Something Simple, Minimal Design Sure Is Complicated

by Davis Brand Capital on April 13, 2016 in design

There’s a rumor going around about minimal graphic design. “A lot of people say it’s really easy,” says…

Topics , ,

What Happens When You Apply Machine Learning To Logo Design

by Davis Brand Capital on April 13, 2016 in design

The rise of neural networks and generative design have created new opportunities for designers. But what if it…

Topics , , ,

Guns N’ Roses Is Reviving Its Iconic Bullet Logo for the Coachella Crowd

by Davis Brand Capital on April 12, 2016 in design

A few days after Christmas 2015, visitors to Guns N’ Roses’ website noticed that something looked different. Atop…

Topics , ,

Maya Rudolph Drops Truth Bombs And Angel Giggles For Seventh Generation

by Davis Brand Capital on April 11, 2016 in design

Seventh Generation, the eco-friendly household cleaning products brand, wants you to think more about what’s inside some of…

Topics , ,

Why Virtual Reality Will Change Design Forever

by Davis Brand Capital on April 11, 2016 in design

My dining room may never be the same. The Ikea table and vintage fiberglass chairs have been pushed…

Topics , , ,

Best Buy Signals a New Geek Squad with Launch of New Geekmobile and Updated Logo

by Davis Brand Capital on April 11, 2016 in design

Geek Squad began more than 20 years ago as a small business dedicated solely to repairing personal computers.…

Topics , , ,

Tokyo 2020 Olympics Reveals Four Shortlisted Logo Designs

by Davis Brand Capital on April 8, 2016 in design

Tokyo 2020 Olympics has unveiled its four shortlisted logo designs, having whittled them down from 14,599 applications. The designs…

Topics , , ,

Volvo Steals Energy From Rival Cars to Power an SUV in Highway ‘Hjiack’ Stunt

by Davis Brand Capital on April 8, 2016 in design

Volvo “hijacked” a highway in California, so that other cars inadvertently charged its XC90 T8 SUV, in a…

Topics , ,

REI Celebrates the Inspirational Stories of Dedicated Hikers in New Campaign

by Davis Brand Capital on April 8, 2016 in design

To celebrate its customers’ love of hiking and exploring the outdoors, REI launchedEvery Trail Connects, a series of…

Topics , , ,

HP’s New Logo is the Awesome One it Never Used

by Davis Brand Capital on April 6, 2016 in design

HP is launching a global brand offensive today with the ultra-thin Spectre 13 laptop, and one of the…

Topics , , ,

SheaMoisture Literally Breaks Down Walls in Spot Highlighting Ethnic Beauty

by Davis Brand Capital on April 6, 2016 in design

The ethnic personal-care aisles have been getting growing attention — and criticism — in recent years for giving…

Topics ,

Four Trends Shaping the Future of Print Design

by Davis Brand Capital on April 6, 2016 in design

Digital print is, if you listen to most oracles, the biggest trend shaping the future of print. Research…

Topics , , ,

Epic Mural Spanning 50 Buildings Is Only Fully Visible From One Spot

by Davis Brand Capital on April 4, 2016 in design

Looking out from Mokattam Mountain towards the Cairo, Egypt neighborhood of Manshiyat Naser, you’ll notice something beautiful. There,…

Topics , ,

Distillin’ It

by Davis Brand Capital on April 4, 2016 in design

First sold in in Wichita, Kansas, in 1994, Aquafina is the leading national brand of bottled water based…

Topics , , , , ,

Conversational Interfaces, Explained

by Davis Brand Capital on April 4, 2016 in design

Last week at Microsoft’s Build conference, CEO Satya Nadella said that the future of the company was “conversation…

Topics , ,

Salomon Running TV: ‘Trail Dog’

by Davis Brand Capital on April 1, 2016 in design

Like most dogs, they have it figured out: happiness is so much simpler than you might think.” Trail…

Topics , , ,

Zaha Hadid, Groundbreaking Architect, Dies at 65

by Davis Brand Capital on April 1, 2016 in design

Dame Zaha Hadid, the Iraqi-born British architect whose soaring structures left a mark on skylines and imaginations around…

Topics , , ,

The Inside Story of How Oculus Cracked the Impossible Design of VR

by Davis Brand Capital on April 1, 2016 in design

Palmer Luckey has never used an Oculus Rift. That’s what the founder of Oculus keeps telling himself as…

Topics , , , ,

Google and Apple: the High-Tech Hippies of Silicon Valley

by Davis Brand Capital on March 30, 2016 in cultural

For all the talk of “disruption” coming out of Silicon Valley, one thing that has tended to remain…

Topics , , , , ,

How To Design Happiness

by Davis Brand Capital on March 30, 2016 in design

Design, at its heart, is about solving problems. That’s why it’s so easy to talk to designers. They…

Topics ,

This Porsche Magazine Ad Brings the 911 to Life as a Floating Hologram

by Davis Brand Capital on March 30, 2016 in design

Some advertisers have grown increasingly inventive with print media in recent years. Motorola, you may recall, created a…

Topics , , , ,

The Moving Work Of Hayden Zezula

by Davis Brand Capital on March 30, 2016 in design

This is the stuff of nightmares, or perhaps, Hayden Zezula is just scary good. Zezula aka Zolloc, a…

Topics , , ,

Kate Spade New York Wants People to Watch Its Ads Like TV Shows

by Davis Brand Capital on March 28, 2016 in design

After casting Anna Kendrick in a series of spot-on ads, Kate Spade New York is launching a new…

Topics , ,

The Bike That Breaks All the Rules

by Davis Brand Capital on March 28, 2016 in design

Once in a while, it feels good to break a few rules. Like when Robert Egger, creative director…

Topics , , ,

This Doritos-Sponsored Music Video Gets Bigger and Better — the More Screens You Add

by Davis Brand Capital on March 28, 2016 in design

Thanks to digital, music videos have been undergoing a creative renaissance, evident most recently in this fun experience…

Topics , , , ,

A Guide to the Beautiful, Elaborate ‘Jungle’ of Script Typefaces

by Davis Brand Capital on March 25, 2016 in design

We live in a world of print typefaces. If you’re an iPhone user, you’re probably staring at San…

Topics , , ,

Bill Cunningham | Art Rules

by Davis Brand Capital on March 25, 2016 in design

Young artists challenged the status quo with their installations in the defunct post office at Moynihan Station, and…

Topics , , ,

GoPro’s Doc Series Follows the Journeys of Olympics Hopefuls

by Davis Brand Capital on March 25, 2016 in design

If Rio fever hasn’t hit you yet, GoPro’s new 9-part series will likely get your adrenalin rushing over…

Topics , , , ,

Behind Prada’s Christophe Chemin Collaboration

by Davis Brand Capital on March 23, 2016 in design

The relationship between artist and fashion designer dates back nearly a century to the bohemians of Paris’ cafe…

Topics , , , ,

The Problem With Flat Design, According To A UX Expert

by Davis Brand Capital on March 23, 2016 in design

As a user experience expert at Nielsen Norman Group, Kate Meyer has watched a lot of people use…

Topics , ,

Detergent Brand Visits a U.S. Prison to Make a Startling Point About Outdoor Play

by Davis Brand Capital on March 23, 2016 in design

Persil, the Unilever-owned detergent brand also known in other markets as Omo, has shot an eye- opening docu-style…

Topics , , , , ,

Gatorade Expands Into Digital Fitness With Smart-Cap Bottle Design

by Davis Brand Capital on March 21, 2016 in design

The global market for wearable fitness technology is estimated to reach $12.44 billionby 2022, a trend that isn’t…

Topics , ,

Levi’s Short Doc Series Celebrates The Work, Style, And Rebellious Legacy Of The 501

by Davis Brand Capital on March 21, 2016 in design

WHAT: A three-part short doc series celebrating the history of Levi’s 501 jeans. WHO: Levi’s WHY WE CARE:…

Topics , , , ,

From ‘Tiffany Blue’ to ‘Minion Yellow': How Pantone Changed the Way We Think About Color

by Davis Brand Capital on March 21, 2016 in design

If you’ve been shopping recently, you might have noticed a few changes in color options. Everything from sweaters…

Topics , , ,

If You Can Sing it Here You Can Sing it Anywhere

by Davis Brand Capital on March 18, 2016 in design

The old logo was remarkably boring. Also just plain bad in both execution and failing to capture any…

Topics ,

Designing An App For People With Severe Mental Illness

by Davis Brand Capital on March 18, 2016 in design

Slowly but surely, America is winning its war on smoking. In 1970, 37% of all Americans smoked cigarettes.…

Topics , ,

Vans Celebrates Its Half Century of History in a Groovy Animated Short

by Davis Brand Capital on March 18, 2016 in design

Vans combines stop-motion animation with hand-drawn illustration, paper cut outs, shoe boxes and sneakers in an animated online…

Topics , , , ,

In Defense Of “Beautiful” Design

by Davis Brand Capital on March 16, 2016 in design

In a design world that revolves around problem-solving, “beauty” can seem like a dirty word. It implies vapidness,…

Topics ,

When Fashion Meets Technology, You Can Wear Your Tweets

by Davis Brand Capital on March 16, 2016 in design

The Dutch fashion designer Iris van Herpen, in her 2010 collection “Crystallization,” was the first person to send…

Topics , ,

Introducing Pitchfork’s New Website

by Davis Brand Capital on March 16, 2016 in design

Welcome to Pitchfork’s new website. We last redesigned in the fall of 2011. A lot about the online…

Topics , ,

Ideo Reimagines The Future Of Planned Parenthood

by Davis Brand Capital on March 14, 2016 in design

Amid the controversy that perpetually surrounds Planned Parenthood, it’s easy to forget that the nonprofit organization is, first…

Topics , ,

The Power of Design Thinking

by Davis Brand Capital on March 14, 2016 in design

Infusing your organization with a design-driven culture that puts the customer first may provide not only real, measurable…

Topics , ,

SXSW 2016: American Greetings Goes Old School with Analog Experience

by Davis Brand Capital on March 14, 2016 in design

At SXSW, American Greetings is prepared to answer the ever-popular question: “Isn’t social media replacing paper greeting cards?” with…

Topics , , , ,

Rocket Scientists Are Inventing a New High Heel

by Davis Brand Capital on March 11, 2016 in design

Dolly Singh is the founder and CEO of Thesis Couture, a fashion-technology company working to reinvent the stiletto.…

Topics , , ,

Pennzoil Drops The Branding In This High-Octane Short Starring A Very Yellow Ferrari

by Davis Brand Capital on March 11, 2016 in design

Stunt driving is super fun to watch. Seven Fast & Furious films—plus three more to come—have made that…

Topics , , , ,

Veuve Clicquot Targets Millennials With Its First Digital Campaign

by Davis Brand Capital on March 11, 2016 in design

Veuve Clicquot wants accomplished, influential young women to know that champagne is more than a drink reserved for…

Topics , , , , ,

The Fluorescent World of Mike Perry, Artist Behind the Opening Credits of “Broad City”

by Davis Brand Capital on March 9, 2016 in design

The brilliant Brooklyn artist and designer Mike Perry is probably best known for designing the opening credits of…

Topics , , ,

Charity: Water’s Gorgeous NYC Digs Were Made Possible by Donations

by Davis Brand Capital on March 9, 2016 in design

Founded in 2006, nonprofit organization Charity: Water is on a mission to bring clean drinking water to everyone…

Topics , , ,

Watch New Michael Phelps Under Armour Spot

by Davis Brand Capital on March 9, 2016 in design

Michael Phelps says no words in a 90-second Under Armour spot published Tuesday, but the silence is powerful. The…

Topics , , , , ,

New York Magazine Building Out Branded Content Studio

by Davis Brand Capital on March 7, 2016 in design

New York magazine, fresh off its stellar performance at the National Magazine Awards for editorial excellence, is in…

Topics , , ,

Inside the Oculus, New York’s Insane-Looking, $4 Billion Train Station

by Davis Brand Capital on March 7, 2016 in design

On Thursday, March 4th, the World Trade Center Transportation Hub in Lower Manhattan officially opened to the public.…

Topics , , ,

TGI Fridays Unveils Brand Overhaul

by Davis Brand Capital on March 7, 2016 in design

TGI Fridays will open a reimaged restaurant in Corpus Christi, Texas, Monday night that makes key changes to…

Topics , , , ,

Lacoste Enriches Its Brand Campaign with Augmented Reality Book

by Davis Brand Capital on March 4, 2016 in design

In 2015, Lacoste released a capsule collection that celebrated the launch of its new shoe, a limited edition…

Topics , , , , ,

How Edward Johnston Became a Modern Designer

by Davis Brand Capital on March 4, 2016 in design

Edward Johnston’s typeface for the Underground Group was in the pipeline for 3 years before being rolled out…

Topics , , , ,

Helvetica, FTW?

by Davis Brand Capital on March 4, 2016 in design

Launched this week, Viceland is a new TV channel from the no-holds-barred people at Vice. Led by Spike…

Topics , , , ,

McDonald’s is Transforming Happy Meal Boxes Into VR Headsets

by Davis Brand Capital on March 2, 2016 in design

When Google Released Cardboard, its crude paper-and-velcro VR headset, the tech company also released downloadable instructions for building your own.…

Topics , , ,

Pepsi Max Cherry to Unveil Interactive ‘Gif’iti’ Art Installation

by Davis Brand Capital on March 2, 2016 in design

Pepsi Max Cherry has collaborated with artist and designer Insa to create an interactive piece of art that…

Topics , ,

Fans and Athletes Unveil U.S. Soccer Federation’s New Crest

by Davis Brand Capital on March 2, 2016 in design

Respecting the past and representing the future, the U.S. Soccer Federation today unveiled its bold new crest. The…

Topics , , , ,

Heineken Eyes Bite of Craft Cider Market with New Brand Focused on Artisan Craftmanship

by Davis Brand Capital on February 24, 2016 in design

Heineken is hoping to take advantage of the appetite for craft, premium cider and has launched a new…

Topics , , ,

Ad of the Day: Ford’s Risky New Short Film About Divorce Is Beautiful and Sad

by Davis Brand Capital on February 24, 2016 in design

Divorce is a topic that’s almost never explored in advertising. It’s just too thorny and depressing. Yet it’s…

Topics , , , ,

Grolsch Incorporates New Brand Platform in ‘Modernised’ Bottles

by Davis Brand Capital on February 24, 2016 in design

Branding and packaging design consultant Cartils has redesigned Dutch beer brand Grolsch’s primary and secondary packaging to bring…

Topics , ,

The Met and a New Logo

by Davis Brand Capital on February 19, 2016 in design

Does the Metropolitan Museum of Art have a new official logo? In what seemed to be a soft…

Topics , , , ,

Director Sean Baker On Why He Shoots His Films On iPhones

by Davis Brand Capital on February 19, 2016 in design

Sean Baker says he doesn’t want to be a poster boy for Apple. Yet with two films now…

Topics , , , ,

Pepsi Preps Global Emoji Can and Bottle Campaign

by Davis Brand Capital on February 19, 2016 in design

Love them or hate them, emojis are not going anywhere anytime soon because marketers just can’t seem to…

Topics , , , ,

This Futuristic Tech Transforms Your Wheels into Transparent 3D Displays

by Davis Brand Capital on February 18, 2016 in design

Once these screens are installed on your bike, you can transfer photos or videos to them using WiFi…

Topics

The Exquisite 19th-Century Infographics That Explained the History of the Natural World

by Davis Brand Capital on February 17, 2016 in design

Today, in search of a way through a constantly expanding morass of information,people often turn to infographics—points of data,…

Topics , , ,

Microsoft’s Radical Bet On A New Type Of Design Thinking

by Davis Brand Capital on February 17, 2016 in design

On one otherwise unremarkable day in May 2013, August de los Reyes fell out of bed and hurt…

Topics , ,

LA 2024 Unveils Official Logo and Slogan Inviting the World to Follow the Sun

by Davis Brand Capital on February 17, 2016 in design

Los Angeles 2024 today unveiled the official logo and slogan for its candidature to bring the Olympic and…

Topics , , ,

New Logo and Identity for VSCO Done In-house

by Davis Brand Capital on February 12, 2016 in design

Established in 2011, VSCO (short for Visual Supply Company) is an “art and technology company empowering people everywhere…

Topics , , ,

How OK Go Shot a Video in Zero Gravity

by Davis Brand Capital on February 12, 2016 in design

It’s always seemed like the sky’s the limit when it comes to the spectacle of OK Go music…

Topics , , ,

The Art Institute of Chicago Recreates Van Gogh’s Famous Bedroom to be Rented on Airbnb

by Davis Brand Capital on February 12, 2016 in design

Moving the art viewing experience from a linear surface to a three-dimensional environment, the Art Institute of Chicago is…

Topics , , , ,

6 Secrets to Designing the Sexiest Lingerie on the Planet

by Davis Brand Capital on February 10, 2016 in design

Lingerie is typically filled with the stale tropes of push-up bras and edible underwear, which make the Britain-born…

Topics , , ,

Premier League Launches New ‘Visual Identity’ For 2016-17 Season

by Davis Brand Capital on February 10, 2016 in design

There may be an unfamiliar look to this season’s Premier League table but the division’s appearance will take…

Topics , , ,

Türk Telekom Builds Unified Brand with Dynamic New Identity

by Davis Brand Capital on February 10, 2016 in design

It’s the biggest brand merger that Turkey has ever seen—but Türk Telekom isn’t just bringing together its most…

Topics , , ,

Epic Cheese Pull: How Taco Bell Nailed its Innovative New Quesolupa

by Davis Brand Capital on February 9, 2016 in design

On a recent evening, Taco Bell CEO Brian Niccol was hanging out at his Newport Beach, California, home…

Topics , , , ,

Kentucky Bucks Tradition With New Logo Similar to a Staple Remover

by Davis Brand Capital on February 8, 2016 in design

The University of Kentucky will have three new football uniforms for the 2016 season as well as a…

Topics , , , , , ,

With Millions Of New Bottle Designs, Every Diet Coke Will Soon Be Unique

by Davis Brand Capital on February 8, 2016 in design

Today, you probably know Diet Coke for its silver and red branding—which is more or less how it’s…

Topics , , , ,

The Most Design-Savvy Super Bowl Commercial

by Davis Brand Capital on February 8, 2016 in design

Amid a deluge of Super Bowl ads filled to the brim with animals (some of a stranger species…

Topics , , ,

How This Startup Designed the Helmet That Could Save the NFL

by Davis Brand Capital on February 5, 2016 in design

Sunday night marks the 50th Super Bowl in NFL history. The sport has never been more popular: More…

Topics , , , ,

PayPal Makes Its Super Bowl Debut With Kinetic Ad About ‘New Money’

by Davis Brand Capital on February 5, 2016 in design

With its Super Bowl debut, PayPal is looking to make money more inclusive. The 45-second spot, “There’s a…

Topics ,

Budweiser Continues Its Super Bowl Beef With Craft Beer in Macrobrew Pride Ad

by Davis Brand Capital on February 5, 2016 in design

Budweiser today released its second Super Bowl 50 spot, a follow-up to last year’s “Brewed the Hard Way.” The…

Topics , , , ,

The Inside Story of Uber’s Radical Rebranding

by Davis Brand Capital on February 3, 2016 in design

Today, millions of people around the world will turn on their smartphones and scan their screens for the black-and-white…

Topics , , ,

Toronto Maple Leafs Unveil New Logo

by Davis Brand Capital on February 3, 2016 in design

The Toronto Maple Leafs have unveiled a new logo for the first time in more than 45 years…

Topics , , ,

A Global Brand That Changes Its Logo Every Year – Say What?

by Davis Brand Capital on February 1, 2016 in design

The history of the advertising world is replete with re-branded disasters. From Pepsi to Tropicana to Gap (or…

Topics , , ,

Apple Launches New World Gallery Ad Campaign of iPhone Photography

by Davis Brand Capital on February 1, 2016 in design

Last year to draw attention to the photographic capabilities of the then-new iPhone 6, Apple launched a new…

Topics , , ,

Subaru’s Driving Dog Family Returns for More Adorably Comical Spots

by Davis Brand Capital on February 1, 2016 in design

Subaru’s hilariously human-seeming dog family, the Barkleys, were a big hit when they drove onto the scene two…

Topics , , ,

With Loaf

by Davis Brand Capital on January 29, 2016 in design

Launched this year, From Roy is a new online retailer of panettone, a type of sweet bread loaf…

Topics , ,

Benefit’s Cheeky New Digital Redesign Targets Millennials On the Move

by Davis Brand Capital on January 29, 2016 in design

Benefit Cosmetics’ quirky, feel-good tone has won it plenty of fans across social media. And now with a brand…

Topics , , , ,

Acura is ‘Runnin’ With the Devil’ In Super Bowl Ad

by Davis Brand Capital on January 29, 2016 in design

With a starting price tag of $156,000, the Acura NSX supercar might be the most expensive product appearing…

Topics , , , , , ,

Adidas Originals Gets Optimistic for the Future in New Global Ad Campaign

by Davis Brand Capital on January 27, 2016 in design

We’ve seen the brand watch soccer with Daft Punk in Mos Eisley, host an epic house party with…

Topics , ,

Coca-Cola’s GIF maker is getting trolled on Tumblr

by Davis Brand Capital on January 27, 2016 in design

It didn’t take long for the Internet to reinterpret Coca-Cola’s new advertising campaign. Last week, the brand ditched…

Topics , ,

Lo and Behold: Werner Herzog Directed a Branded Film for Netscout That Premiered at Sundance

by Davis Brand Capital on January 25, 2016 in design

Cybersecurity brand Netscout has funded a Werner Herzog-directed documentary about the connected world, which premiered at Sundance this…

Topics , , , , ,

How Budweiser Ditched Its Old Look and Crafted a New Visual Identity

by Davis Brand Capital on January 25, 2016 in design

What goes into giving a major marketer like Budweiser a top-to-bottom makeover of its core product? The entirety…

Topics , , , ,

Cross Fit Yo Self

by Davis Brand Capital on January 25, 2016 in design

The show has long used the measuring tape device in its logo — originally to almost comedic effect…

Topics , , , ,

Nando’s Global Rebrand Looks to Re-connect with South African Roots

by Davis Brand Capital on January 22, 2016 in design

Nando’s is set to roll out a global rebrand designed to forge a stronger connection with its South…

Topics , , , ,

Intel Mixes Beethoven With Its Iconic Mnemonic in Spot About ‘Amazing Human Experiences’

by Davis Brand Capital on January 22, 2016 in design

Intel has paired its iconic mnemonic tone with one of the best-known musical compositions in the world for…

Topics , ,

Holland America Line Invites Guests to ‘Savor the Journey’ with a New Brand Campaign

by Davis Brand Capital on January 22, 2016 in design

Holland America Line is evolving its image with a new brand campaign that introduces a refreshed logo, new…

Topics , , ,

This Brand Identity Spins Like A Slot Machine To Create Countless Permutations

by Davis Brand Capital on January 20, 2016 in design

Keeping pace with digital technology’s constant evolution is no easy feat. For brands that need to ensure their…

Topics , ,

Armed Forces Covenant Rebranded to Forge Better Links with Businesses

by Davis Brand Capital on January 20, 2016 in design

Rufus Leonard has rebranded a Government-initiated scheme which helps to ensure that members of the armed forces and…

Topics , ,

Samsung Print Ads

by Davis Brand Capital on January 20, 2016 in design

Technology brand Samsung designed its new SUHDTV to transmit a wider range of natural colors than other televisions,…

Topics , ,

Coke Replaces ‘Open Happiness’ With ‘Taste the Feeling’ in Major Strategic Shift

by Davis Brand Capital on January 19, 2016 in design

Since debuting “Open Happiness” seven years ago, Coca-Cola has used the lofty, ideals-based campaign to promote everything from…

Topics , ,

Google X Has a New Logo and Name

by Davis Brand Capital on January 18, 2016 in design

Alphabet has renamed its secretive, futuristic lab and given it a new logo. The company is now called…

Topics , , ,

The True Life of a McCafe Mom

by Davis Brand Capital on January 15, 2016 in design

Kraft Heinz Co. is rolling out a campaign for McCafe coffee, this time focusing on the balanced taste…

Topics , ,

Nissan Gets Props for Praising Chevy, Ford and Dodge in Lovely Truck Ad

by Davis Brand Capital on January 15, 2016 in design

When it comes to automotive advertising, sometimes it pays to toss out the driver’s manual, ignore the rules…

Topics , , , , ,

Microsoft Updates Bing Logo as Search Service Grows Up

by Davis Brand Capital on January 15, 2016 in design

Microsoft on Thursday plans to introduce a new version of the logo for Bing, the No. 2 search…

Topics , , ,

How brands mourned David Bowie on Twitter: Diesel, Vera Wang, Marc Jacobs, Superdry and more

by Davis Brand Capital on January 11, 2016 in design

Upon the tragic news of music and fashion icon David Bowie’s passing, a sweeping reaction hit Twitter from…

Topics , , , , , , , , , , , , ,

Hungry Folks Get Even Stupider in Ads for Snickers Crisper

by Davis Brand Capital on January 11, 2016 in design

Hunger keeps inventing new problems” is the first part of the tagline for Snickers Crisper, a new product…

Topics , ,

Delightful Design, Deconstructed

by Davis Brand Capital on January 11, 2016 in design

Some websites provide us a service, other websites make us smile—but the best ones do both. In the…

Topics ,

Chevrolet Took All the Branding Off This Malibu to See What People Really Think of It

by Davis Brand Capital on January 8, 2016 in design

The Chevrolet Malibu is the Folgers Crystals of automobiles—people think it’s amazing partly because they don’t know what…

Topics ,

Fashion Icon Iris Apfel is Designing Wearables for Wisewear

by Davis Brand Capital on January 8, 2016 in design

In 2010, Jerry Wilmink’s grandfather got up in the middle of the night for a glass of water.…

Topics , , , ,

McDonald’s Goes for Graphic Punch in New Packaging

by Davis Brand Capital on January 8, 2016 in design

First McDonald’s worked on its food. Next up for its nearly yearlong face lift is a revamp of…

Topics , , ,

Nescafe Gives a Suburban Mom a Royal Surprise in Latest ‘Big Start’ Film

by Davis Brand Capital on January 6, 2016 in design

A year ago, Nescafe kicked off its “Big Start” campaign in the U.K. in which friends and family…

Topics , ,

BBC Three “Takes Inspiration” from Spoof Show W1A in Rebrand

by Davis Brand Capital on January 6, 2016 in design

Red Bee Media has designed a new logo for BBC Three, which sees the word “three” replaced with…

Topics , , , ,

W+K’s New Ads for Equinox Show Wild Visions of What Your 2016 Should Look Like

by Davis Brand Capital on January 6, 2016 in design

Equinox is back with another striking print, digital and outdoor campaign from Wieden + Kennedy New York that…

Topics , ,

Revamped McDonald’s In Hong Kong Channels Shake Shack

by Davis Brand Capital on January 5, 2016 in design

McDonald’s franchises aren’t exactly known for their upscale interiors, but every once in a while a McD’s gets…

Topics , , , , , ,

Physics Geniuses Illustrate the Mind-Bending Simplicity of TurboTax in W+K’s New Ads

by Davis Brand Capital on January 4, 2016 in design

Winning a Cannes Lion or a Gold Clio would make George Smoot’s Nobel Prize for Physics look like…

Topics , ,

New Logo and Packaging for Swiffer Done In-House

by Davis Brand Capital on January 4, 2016 in design

In 1999, Swiffer made its debut and soon established itself as both a pioneer in the cleaning systems…

Topics , ,

Design in 2016 – What Will the Retail Sector Look Like?

by Davis Brand Capital on January 4, 2016 in design

In 2016 we will be designing 360º retail experience for brands, as non-traditional retail brands as well as seasoned…

Topics , ,

Copyranter: The 5 Best Ads You Didn’t See This Year

by Davis Brand Capital on December 28, 2015 in design

Everybody’s already published their “Top 10 Ads Of The Year” post, and most of them just lazily grabbed…

Topics

Design Week’s 10 Biggest Stories of the Year

by Davis Brand Capital on December 28, 2015 in design

The news that got you talking – we look at the ten most-read stories published by Design Week…

Topics ,

Adweek’s 10 Most Read Advertising and Branding Stories of 2015

by Davis Brand Capital on December 28, 2015 in design

Ads about gay rights and gun control take the top two slots. Here are the 10 most-read advertising…

Topics

The Year in Creative: 24 Trends That Drove Some of the Best Advertising in 2015

by Davis Brand Capital on December 21, 2015 in design

As 2015 comes to a close, we’ve picked our Ads of the Year, including Geico’s “Unskippable” at No.…

Topics

Bud Light Has a New Design — and It’s Very Blue

by Davis Brand Capital on December 21, 2015 in design

Bud Light is getting a new look — but the nation’s largest brew won’t be abandoning its familiar…

Topics , ,

Oh Lordy

by Davis Brand Capital on December 21, 2015 in design

I’ve been getting tips about Lord & Taylor since September and I had been waiting to see if…

Topics ,

Sierra Mist Is Changing Its Name and Look — Again

by Davis Brand Capital on December 18, 2015 in design

Sierra Mist is about the leave the mountains behind. The PepsiCo-owned brand is removing the word Sierra from…

Topics , , ,

Netflix Just Invented Socks That Pause Your Show If You Fall Asleep

by Davis Brand Capital on December 18, 2015 in design

Netflix may have revolutionized how we watch TV, but it’s not stopping there. Working again with Pittsburgh-based agency…

Topics ,

Homer Simpson’s YouTube Ad, Abby Wambach’s Gatorade Goodbye: Top 5 Ads of the Week

by Davis Brand Capital on December 18, 2015 in design

This week Americans were treated to the eighth GOP candidate debate, a mix of ego, argument and patriotic…

Topics

Ahead of ‘BFG’ Movie, Playful Brand Identity Rolls Out for Roald Dahl’s Beloved Tales

by Davis Brand Capital on December 16, 2015 in design

The Roald Dahl Literary Estate is rolling out a new global brand identity for all properties associated with…

Topics , , , ,

The Logo Designs That Defined 2015

by Davis Brand Capital on December 16, 2015 in design

At the beginning of September Google introduced a new sans-serif identity with a custom typeface, as it looked to…

Topics , , , ,

Typefaces For Pro Basketball Players: Gimmick or Genius?

by Davis Brand Capital on December 16, 2015 in design

Superhuman athlete, comedic actor, and $500-million brand LeBron James is now a typeface. So are Kobe Bryant and…

Topics , ,

Amy Schumer, Hillary Clinton and Viola Davis’ Mini-Mes Star GoldieBlox’s 2015 Celebration

by Davis Brand Capital on December 14, 2015 in design

GoldieBlox, maker of toys for girls that empower women, celebrates some of 2015’s most inspiring female role models…

Topics ,

Ford Restructures Design Process to Focus on Customer Experience

by Davis Brand Capital on December 14, 2015 in design

Car-maker Ford says it is restructuring its design process to focus on customer experience rather than just looking…

Topics , ,

Is This Breathtaking Spec Ad for Johnnie Walker the Best Student Work Ever?

by Davis Brand Capital on December 14, 2015 in design

Talk about being your brother’s keeper. This haunting Johnnie Walker spec ad from Germany explores that concept in…

Topics ,

This Guy Turned Making Weird GIFs Into a Lucrative Job

by Davis Brand Capital on December 11, 2015 in design

Last time we chatted with Romain Laurent, he was well into his ambitious project One Loop Portrait a Week.…

Topics , ,

Stella Artois Reaches for the Stars With Holiday Song By John Legend

by Davis Brand Capital on December 11, 2015 in design

John Legend may be one of the music industry’s biggest stars, but he’s never worked with any. Actual stars,…

Topics , ,

Audi Made One Hell of a Gnarly Skiing Ad Without Any Snow at All

by Davis Brand Capital on December 11, 2015 in design

Look out below! In this gripping Audi Quattro ad from agency Lowe Stratéus and production house The Boat,…

Topics , ,

Honda Turns Car Time Into Story Time With ‘Road Readers’ Program

by Davis Brand Capital on December 9, 2015 in design

Those who’ve had to deal with bored kids during a long car commute will truly appreciate “Honda Road…

Topics ,

Taking Gold Home

by Davis Brand Capital on December 9, 2015 in design

Set to launch in 2016, the Olympic Heritage Collection is a global initiative by the International Olympic Committee…

Topics , , ,

Here Are the Instagram Emojis That Get the Best Engagement for Brands

by Davis Brand Capital on December 9, 2015 in design

Simply Measured studied 2,500 Instagram posts by global brands from the Interbrand 100 list and found that the…

Topics , ,

Krispy Kreme Rigs a Glazing Machine to Create a Scannable Barcode for Free Donuts

by Davis Brand Capital on December 8, 2015 in design

Here’s an oven-fresh, charmingly simple sales promotion from Krispy Kreme. For its #dayofthedozens program, the doughnut chain and…

Topics ,

This 45-Minute Nick Offerman ‘Yule Log’ Whisky Ad is Utterly Perfect

by Davis Brand Capital on December 4, 2015 in design

There’s not much more to be said about this conceptual-ad (and conceptual-art) triumph than what’s explained in its…

Topics , ,

Psychology Explains How to Choose the Perfect Color for Your Brand

by Davis Brand Capital on December 4, 2015 in design

The psychology of color as it relates to persuasion is one of the most interesting–and most controversial–aspects of…

Topics , ,

A 4-Year-Old Pilots a Volvo Truck in Rollicking Follow-Up to ‘Epic Split’

by Davis Brand Capital on December 4, 2015 in design

It’s one thing to say your truck is tough, but it’s another to hand the wheel over to…

Topics ,

Ira Glass Helps The New Yorker Bring Its Latest Cover To Life

by Davis Brand Capital on December 2, 2015 in design

This week, the The New Yorker cover on magazine stands has a bonus element when viewed on a…

Topics , , ,

Fred Armisen and Carrie Brownstein Are Banished to the Kids’ Table in Old Navy’s Holiday Ad

by Davis Brand Capital on December 2, 2015 in design

Hot off that Snoop Dogg robbery ad with Julia Louis-Dreyfus and Kumail Nanjiani, Old Navy and Chandelier Creative have…

Topics , , , ,

Airbus’ Newest Design Is Based on Bones and Slime Mold

by Davis Brand Capital on December 2, 2015 in design

When you board a flight, you probably don’t notice the partition that separates the crew’s work station from the…

Topics , ,

Stevie Wonder Celebrates Christmas with His Family in New Apple Holiday Ad

by Davis Brand Capital on November 30, 2015 in design

Apple is adding Stevie Wonder to the parade of A-listers to endorse its products with an idyllic new…

Topics , ,

Amazon Teams Up With Jeremy Clarkson to Show Off Its Newest Delivery Drone Prototype

by Davis Brand Capital on November 30, 2015 in design

Having signed former “Top Gear” presenter Jeremy Clarkson to a development deal — in the wake of his…

Topics , ,

Greenpeace Releases Simple but Powerful New Advertising Campaign

by Davis Brand Capital on November 30, 2015 in design

Greenpeace released a new ad this weekend to coincide with the Climate Change March, which happened in cities…

Topics ,

Vine Star Zach King Brings Coloring to Life in This Cool Crayola Animation

by Davis Brand Capital on November 25, 2015 in design

Zach King, the Vine, YouTube and Instagram star, has collaborated with Crayola on this charmingly animated film from…

Topics , , ,

The Creative Ways Brands and Agencies Have Thanked Each Other This Year

by Davis Brand Capital on November 25, 2015 in design

In the spirit of giving thanks, we take a look back at what brands and agencies have been thankful…

Topics ,

Samsung Choreographs an Awesome Human Kaleidoscope for Its Gear S2 Watch

by Davis Brand Capital on November 25, 2015 in design

If Busby Berkeley were alive today and choreographing commercials for tech products, he might have come up with…

Topics ,

This Bike Maker Wants Videos of the Parts of Cities You Can Explore Only on Two Wheels

by Davis Brand Capital on November 23, 2015 in design

Foldable bike brand Brompton Bikes has launched #MyUnseenCity, a worldwide effort to commission videos exploring the hidden parts…

Topics , , , ,

Julia Louis-Dreyfus and Kumail Nanjiani Take Snoop Dogg Hostage in Old Navy’s Holiday Film

by Davis Brand Capital on November 23, 2015 in design

Old Navy spokes-comedian Julia Louis-Dreyfus teams with Silicon Valley’s Kumail Nanjiani to squeeze a million dollars from Snoop…

Topics , , , ,

If You’d Punch Santa in the Face for a New Luxury Bag, You’ll Love Coach’s Holiday Ad

by Davis Brand Capital on November 23, 2015 in design

The debate around the true meaning of Christmas is as old as Santa’s beard. But whether you’re more…

Topics , ,

Yet Another Colonel Sanders Appears, This Time, With Hairspray

by Davis Brand Capital on November 20, 2015 in design

So far this year, we’ve seen Darrell Hammond and Norm Macdonald play Colonel Sanders for KFC. Now, since…

Topics ,

Bobble’s Fake Water Brand Brilliantly Spoofs Millennial Advertising Cliches

by Davis Brand Capital on November 20, 2015 in design

If you watch enough advertising aimed at anyone aged 14 to 30, certain patterns of tone, image, and…

Topics , ,

How Modern Art and Design Influenced the Beloved Cartoon Tintin

by Davis Brand Capital on November 20, 2015 in design

Since its first appearance in a Belgian newspaper in 1929, The Adventures of Tintin—the beloved comic that follows…

Topics ,

Why Blue Moon Is Changing Its Look

by Davis Brand Capital on November 18, 2015 in design

Blue Moon owes much of its nearly unstoppable sales success to the orange. While most wheat beers had…

Topics , ,

A New Japanese Painting Supply Store Lines its Walls With 4,200 Different Pigments

by Davis Brand Capital on November 18, 2015 in design

Thousands of pigments fill glass vials below the slatted wood ceilings of the new concept Pigment, an art…

Topics , ,

Samsung Offered Young People a Free Vacation, With One Super-Awkward Caveat

by Davis Brand Capital on November 18, 2015 in design

If you get twitchy when someone starts swiping back through the photos on your phone, this French ad…

Topics ,

A Couple’s Phone Obsession Boils Over Into Tech Armageddon in Ray-Ban Short Film

by Davis Brand Capital on November 16, 2015 in design

Ray-Ban takes on a theme that will seem familiar to many of us — our obsession with smartphones…

Topics , ,

5 Design Lessons From the 100-Year-Old Coke Bottle

by Davis Brand Capital on November 16, 2015 in design

On Nov. 16, the iconic Coca-Cola bottle celebrates its 100th birthday. It was patented on Nov. 16, 1915.…

Topics , ,

How a Designer’s ‘Peace for Paris’ Sketch, Made in Minutes, Became a Global Symbol

by Davis Brand Capital on November 16, 2015 in design

Friday’s terror attacks in Paris produced an avalanche of empathy online, and proved once again the power of…

Topics ,

Sainsbury’s Animates Beloved Book Character ‘Mog’ in Delightful Christmas Ad

by Davis Brand Capital on November 13, 2015 in design

For its Christmas spot this year, Sainsbury’s has taken one of the U.K.’s most loved children’s book characters,…

Topics ,

Watch One Direction in New Honda Ad

by Davis Brand Capital on November 13, 2015 in design

One Direction is starring in a new ad for Honda that is timed with the release of the…

Topics , ,

Facebook’s Virtual Reality-Style Ads Are Here With Big Brands on Board

by Davis Brand Capital on November 13, 2015 in design

If you were wondering what Facebook’s $2 billion Oculus Rift might mean for advertisers, we may have just…

Topics , ,

Oscar-Winning Filmmaker Paul Haggis Directs a Short Film for Canada Goose

by Davis Brand Capital on November 11, 2015 in design

Canada Goose is infamous for its rise to cult brand status using influencers and very little traditional marketing…

Topics ,

Gill Sans, One of the Most Popular Typefaces Ever, Is Reborn for the Digital Age

by Davis Brand Capital on November 11, 2015 in design

British designer Eric Gill created Gill Sans in 1928. Today it is among the most popular typefaces in…

Topics , , ,

New Logo and Retail Look for Sbarro

by Davis Brand Capital on November 11, 2015 in design

Established in 1956 as a salumeria in Brooklyn, NY, by a couple of Italian immigrants (last-named Sbarro), Sbarro…

Topics , , , ,

Air Wick Captures the Scents of Individual Homes for the Seniors Who Are Leaving Them

by Davis Brand Capital on November 10, 2015 in design

Here are a few fun facts about our sense of smell: The human nose can detect at least…

Topics ,

New Logo and Identity for The Ritz-Carlton

by Davis Brand Capital on November 9, 2015 in design

Established in 1983, The Ritz-Carlton Hotel Company was formed after acquiring the Ritz-Carlton Boston (opened in 1927) and…

Topics , ,

How 5 Publishers Enhance Their Stories With Original Illustrations

by Davis Brand Capital on November 6, 2015 in design

We’ve been mocking stock photos since at least 2011, when Edith Zimmerman published the now-Internet classic “Women Laughing…

Topics

The John Lewis 2015 Xmas Ad is Another Tearjerker, Set on the Moon

by Davis Brand Capital on November 6, 2015 in design

You’d think it had been happening for a lifetime, but it’s actually not much more than five years…

Topics

This Nespresso Ad is George Clooney’s First Ever U.S. TV Commercial

by Davis Brand Capital on November 3, 2015 in design

While he’s been working with Nespresso for years in the traditional A-List actor advertising tradition of just doing…

Topics , , ,

The North Face Gave These Shoppers a VR Experience That Suddenly Got Awesomely Real

by Davis Brand Capital on November 3, 2015 in design

You’re shopping for a new coat at The North Face store, when an eager clerk asks if you…

Topics , , ,

New Logo for Turner Broadcasting System

by Davis Brand Capital on November 3, 2015 in design

Established in 1970, Turner (full name Turner Broadcasting System) is a media conglomerate that owns over 100 television…

Topics , , ,

Jude Law Returns in Another Epic Gentleman’s Wager for Johnnie Walker

by Davis Brand Capital on November 2, 2015 in design

Last year, actors Jude Law and Giancarlo Giannini made a bet on a boat. The resulting brand film…

Topics , , ,

‘The Peanuts Movie’ is the First Brand to Buy Snapchat’s Sponsored Selfie Lens

by Davis Brand Capital on October 30, 2015 in strategic

Snoopy is the star of Snapchat’s first sponsored selfie lens. Tomorrow, the iconic cartoon beagle and his furry…

Topics , ,

Volvo Finds Another Use for LifePaint: Keeping Kids Safe and Illuminated on Halloween

by Davis Brand Capital on October 30, 2015 in design

Volvo’s LifePaint—an invisible, spray-on substance—was invented to take some of the fear out of cycling at night. And…

Topics , ,

Mtn Dew Tries Unbranded Pre-Rolls and Brad Jakeman Approves

by Davis Brand Capital on October 28, 2015 in design

Less than two weeks after PepsiCo exec Brad Jakeman ripped the industry’s use of pre-roll advertising, a soda…

Topics , , ,

Ad of the Day: Giphy Ludicrously Whips Up GIFs in This Comical Faux Cooking Segment

by Davis Brand Capital on October 28, 2015 in design

If you’re in the GIF business, you’d better have some loopy marketing. Thankfully, Giphy does. Here’s the GIF…

Topics , ,

Volcom Snowboarding Takes Two All-Time Greats to Alaska in Stylish New Short Film

by Davis Brand Capital on October 28, 2015 in design

Back in the mid-1990s, Volcom was a young skateboarding, surf, and snowboarding brand selling rebellion with taglines like…

Topics ,

Play It Forward: IKEA Taps DreamWorks to Bring Lattjo Games to Life

by Davis Brand Capital on October 27, 2015 in design

Work, work, work. All we hear about is work. All work and no play is said to make…

Topics ,

Who Knew Buying Toilet Paper Could Be So Terrifying?

by Davis Brand Capital on October 27, 2015 in design

BBH London recently debuted its first work for U.K. supermarket Tesco, and now it’s taking things to a…

Topics , ,

Blake Griffin Welcomes You to The Zone in This Aspirational New Kia Commercial

by Davis Brand Capital on October 27, 2015 in design

For any top performer, be it chess, ballet or basketball, there is a higher plane of consciousness achieved…

Topics , , ,

See Pepsi Hit the Catwalk at Shanghai Fashion Week

by Davis Brand Capital on October 26, 2015 in design

If you’ve ever watched an episode of Project Runway, it’s no surprise that big brands aren’t shy about…

Topics , ,

Dressbarn Shoots For Image Upgrade With Fall Ad Campaign Starring Farm Animals

by Davis Brand Capital on October 26, 2015 in design

Dressbarn has a new look this season. With slick ads shot by the renowned fashion photographer Patrick Demarchelier…

Topics ,

KitKat Launches Spectre Ad Urging Bond To Have a Break From All Those Ladies

by Davis Brand Capital on October 26, 2015 in design

To mark the release of the latest Bond film KitKat have launched a new ad campaign which plays…

Topics , , , ,

Will Coffee-mate’s New Marketing Exec Be Eaten Alive?

by Davis Brand Capital on October 23, 2015 in design

Nestle’s Coffee-mate just started airing TV spots that star one of its newest employees, a guy named Joel…

Topics ,

Hyundai Plays Hide And Seek With Imagine Dragons

by Davis Brand Capital on October 23, 2015 in design

Hyundai’s compact crossover Tucson is rolling out video content for the first time that details a late September…

Topics , ,

Ad of the Day: Chloë Sevigny, RZA and Uber Pop Up in the Latest Apple Watch Spots

by Davis Brand Capital on October 23, 2015 in design

Apple has added seven new 15-second Apple Watch commercials to the six unveiled earlier this month, and this round…

Topics , ,

Halloween Inspires Tricks, Treats From Cheetos, Dos Equis

by Davis Brand Capital on October 22, 2015 in design

Candy brands aren’t the only ones that jump on Halloween. This year’s batch of campaigns range from a…

Topics , , ,

How Philips Created Another Epic Glow-In-The-Dark Branded Action Film

by Davis Brand Capital on October 22, 2015 in design

Last month we saw the trailer for Philips latest action sports film Darklight, in which the brand traded in…

Topics , ,

Starbucks’ Vice President of Design + Content Jeffrey Fields Reveals Their Red Cup Design

by Davis Brand Capital on October 22, 2015 in design

While coffee preferences vary and CH often prefers to consume local, indie coffee brands, Starbucks plays a critical role…

Topics , , ,

Watch Glenfiddich Suspend Their 21-Year-Old Whisky in Mid-Air Just Through Sound

by Davis Brand Capital on October 21, 2015 in design

Master Scottish whisky distillers, Glenfiddich, have gone and done the near-impossible: They suspended their award-winning 21-Year-Old whisky in…

Topics , ,

New Logo and Identity for Merck KGaA, Darmstadt, Germany, by Futurebrand

by Davis Brand Capital on October 21, 2015 in design

Established in 1668 by Friedrich Jacob Merck, an apothecary, in Darmstadt, Germany, where he established a family-run business…

Topics , ,

Ad of the Day: Here Is Toyota’s Full 5-Minute Spot With Marty McFly and Doc Brown

by Davis Brand Capital on October 21, 2015 in design

Last week, Toyota gave Back to the Future fans a taste of what it looks like to have Christopher…

Topics ,

“Star Wars Battlefront” Uses the Force of Nostalgia in Epic New Ad

by Davis Brand Capital on October 20, 2015 in design

When you were a kid you had all the action figures. You spent hours fighting the Empire, on…

Topics , ,

Are You A Raptor or Terminator? This Ad Captures Some of the Classic ‘Run Faces’

by Davis Brand Capital on October 19, 2015 in design

Virgin Money recreates some classic runners’ expressions and gives them humorous descriptions in this spot promoting its online…

Topics ,

Kraft Links Star Wars, Mac & Cheese Nostalgia in New Spot

by Davis Brand Capital on October 19, 2015 in design

Kraft Heinz is tapping into the Star Wars craze with a marketing push that is set to be…

Topics , , ,

McSweeney’s Tries its Hand at Brand Copywriting

by Davis Brand Capital on October 19, 2015 in design

For more than 15 years, McSweeney’s has been an oddball in the world of Internet publishing, drawing the literary types to its website…

Topics , ,

Acura Touts Top Safety Rankings in New Ad Campaign

by Davis Brand Capital on October 16, 2015 in design

Acura vehicles are safe. Really safe. And the brand’s managers want you to know it. A new ad…

Topics ,

Virtual Reality’s Biggest Weakness Could Make It The Next Nintendo Wii

by Davis Brand Capital on October 16, 2015 in design

The internet had a good laugh when Palmer Luckey appeared on the cover of Time, looking joyous and…

Topics

Vinnie Jones Invents Energy Powered by Anger in Latest U.K. Lotto Spot

by Davis Brand Capital on October 16, 2015 in design

Actor, former soccer player and professional tough guy Vinnie Jones is the latest celebrity to star in an…

Topics

An Australian Chicken Restaurant Has a Live Chicken Running Its Twitter

by Davis Brand Capital on October 15, 2015 in design

An Australian fast-food chicken franchise called Chicken Treat says it has solicited a hen named Betty to run…

Topics ,

General Mills and Biz Markie Launch Marshmallow-Only Lucky Charms Contest

by Davis Brand Capital on October 15, 2015 in design

Who needs a sneaky leprechaun when you can have Biz Markie? The legendary rapper, “Clown Prince of Hip…

Topics , , ,

Reddit’s First Branded Videos Will Feature Google and Lean on Subredditors’ Creative Input

by Davis Brand Capital on October 15, 2015 in design

Nobody knows Reddit better than its passionate group of users, so the website is leaning on its tight-knit…

Topics , ,

Toyota Goes Back to the Future with the Real Marty McFly and Doc Brown

by Davis Brand Capital on October 14, 2015 in design

October 21, 2015 is officially the future. At least according to the much-loved Back to the Future film…

Topics ,

Watch Kids Pick Bleach Over Toys in This Eye-Opening Dutch PSA

by Davis Brand Capital on October 14, 2015 in design

To highlight the dangers of kids playing with household chemicals, Amsterdam agency Lemz conducted a hidden camera experiment…

Topics

Nestlé Cooks Up Piping-Hot Content for its First Online Series

by Davis Brand Capital on October 14, 2015 in design

For 75 years, Nestlé Toll House has been providing recipes that include its products on the back of its…

Topics ,

Ball Park Wants People to ‘Grab Life by the Ball Park’

by Davis Brand Capital on October 13, 2015 in design

Ball Park is dropping its “So American” tagline in a new push to have people “Grab Life by…

Topics ,

James Harden Reluctantly Takes a Selfie With a Camel in Foot Locker’s Twitter-Dares Campaign

by Davis Brand Capital on October 13, 2015 in design

Your wish is James Harden’s command. Or it was, at least, for one day. Last Thursday marked the…

Topics , , ,

Toyota Barista Project Converts Braking Power Into Usable Energy

by Davis Brand Capital on October 13, 2015 in design

Starbucks take note. Toyota is not really moving into your space with the Barista project. The underlying principle behind…

Topics , ,

Uranus, Boob and Fart Jokes Are Teachers’ Eternal Fate in Droga5’s Latest for Clearasil

by Davis Brand Capital on October 12, 2015 in design

Clearasil and Droga5 are turning to real-life teachers in an effort to convince teens that acne won’t last…

Topics , ,

The Headless Horseman, His Pumpkin, Play the Odd Couple in Sweet, Creepy Reese’s Spot

by Davis Brand Capital on October 12, 2015 in design

Imagine if the iconic Headless Horseman and his flaming pumpkin noggin had a bit of a love-hate relationship.…

Topics , ,

How Bacardi Plans to ‘Dominate’ Rum Once Again

by Davis Brand Capital on October 12, 2015 in design

Like many booze brands, Bacardi rum has spent a lot of its marketing money playing up its heritage…

Topics ,

Stirring Ad for Jordan Brand’s 30th Anniversary Highlights the Moment Winning Happens

by Davis Brand Capital on October 9, 2015 in design

That winning game moment isn’t what you suspect in this stirring 30th anniversary film for Nike’s Jordan Brand…

Topics , ,

How a New York Agency Made the Most Irish Whiskey Commercial of the Year

by Davis Brand Capital on October 9, 2015 in design

A short film for Tullamore Dew Irish Whiskey finds four young gents winding their way across a grassy…

Topics , ,

Kids Are Given Toy Cars That Can’t Crash in This Amusingly Mean Mercedes-Benz Ad

by Davis Brand Capital on October 9, 2015 in design

Mercedes-Benz’s new ad doubles as a social experiment for children. The automaker installed heavy-duty magnets inside toy cars…

Topics , ,

Intriguingly, Lexus’ Origami-Inspired Car Is Winning Sales

by Davis Brand Capital on October 8, 2015 in design

Take the childhood play of turning a cardboard box into a car, add some high-tech, a dash of…

Topics ,

Cats Enroll at ‘Kitten Kollege’ on Whiskas’ New YouTube Channel

by Davis Brand Capital on October 8, 2015 in design

As students head back to college this Fall, Mars-owned cat food brand Whiskas has tapped into the season…

Topics ,

BMWs Are Great for Breakups, Golf Rage and More in These Fun, Irreverent Ads

by Davis Brand Capital on October 8, 2015 in design

The handling on the BMW X1 SUV is so good, you can use it to dump all your…

Topics , ,

IHOP cruelly mocks McDonald’s pretensions of #AllDayBreakfast

by Davis Brand Capital on October 7, 2015 in design

Let it be known! Serving breakfast all day? IHOP did it first and they are telling it on…

Topics , ,

Extra’s Sweet Love Story Will Have You Bawling In Your Hankies

by Davis Brand Capital on October 7, 2015 in design

Back in 2013, Wrigley’s Extra released a heartstring-tugging ad that captured a father-and-daughter relationship over the years, through…

Topics , , ,

The Cavs Made a Commercial for NBA on TNT and It’s Delightful and Insane

by Davis Brand Capital on October 7, 2015 in design

We are so close to the NBA season and it can’t come soon enough. Even with the rash…

Topics

Apple is Running Six New 15-Second Ads for the Apple Watch

by Davis Brand Capital on October 6, 2015 in design

Still not convinced you need an Apple Watch? While Apple’s six new ads for the device don’t reveal…

Topics , ,

McDonald’s All-Day Breakfast Is Here, and People Are Losing Their Minds

by Davis Brand Capital on October 6, 2015 in design

McDonald’s all-day breakfast launches today, and with it, three new spots from Leo Burnett—to go with one that’s…

Topics ,

How Diesel Talks to Its Mobile Customers Through 400 Programmatic Ads

by Davis Brand Capital on October 6, 2015 in design

The creative copy accompanying Diesel’s fall campaign is taking the self-aware route: tags like “Blah blah blah” and…

Topics ,

Why Chevrolet Wants to Destroy Your Phone and Push Your Buttons

by Davis Brand Capital on October 5, 2015 in design

Chevrolet is coming off a month in which it saw an 11 percent rise in US sales over year-ago…

Topics ,

Why Coca-Cola Hired This Man to Laugh Really, Really Hard on a Crowded Subway Train

by Davis Brand Capital on October 5, 2015 in design

It’s usually not a good sign when someone starts laughing maniacally on the subway. But riders in Belgium…

Topics ,

Ford Puts Cars Under New Masterbrand Campaign

by Davis Brand Capital on October 5, 2015 in design

When it comes to taglines, Ford keeps going beyond Go Further. A new masterbrand campaign for Ford cars…

Topics , ,

view more