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Apple

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Is Apple Really at Risk of Becoming BlackBerry?

by Davis Brand Capital on May 25, 2016 in cultural

Noted developer Marco Arment said in a blog post this weekend that Apple is on track to fall into…

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Inside the New Apple Retail Store Design

by Davis Brand Capital on May 20, 2016 in design

You can buy an iPhone as you walk down The Avenue, enjoy a seminar with artists in The…

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Apple’s $1 Billion Investment in Didi is Really an Investment in its Own Future

by Davis Brand Capital on May 13, 2016 in economic

Unexpected news came from the world’s most valuable company today as Apple confirmed it invested $1 billion in…

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The Trials Of Packaging A Product For The Apple Store

by Davis Brand Capital on May 4, 2016 in design

“It’s a pain in the ass,” Marc Barros says with a laugh. This week, Barros’s products will appear…

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Vogue and Apple: A Love Story

by Davis Brand Capital on May 2, 2016 in strategic

To the world at large, Vogue is fashion and Apple is tech. Each represents the premium in their…

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Apple Forecasts Another Sales Decline as iPhone Demand Cools

by Davis Brand Capital on April 27, 2016 in economic

Apple Inc.’s smartphone woes are deepening. The company posted its first quarterly revenue drop in more than a…

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Google and Apple: the High-Tech Hippies of Silicon Valley

by Davis Brand Capital on March 30, 2016 in cultural

For all the talk of “disruption” coming out of Silicon Valley, one thing that has tended to remain…

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Apple Finally Joins Twitter With an Eye Toward Socializing Its Customer Service

by Davis Brand Capital on March 4, 2016 in strategic

After years of eschewing social media, Apple has finally joined Twitter. This morning, the Cupertino, Calif.-based brand launched…

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Apple Fights Order to Unlock San Bernardino Gunman’s iPhone

by Davis Brand Capital on February 17, 2016 in cultural

Apple said on Wednesday that it would oppose and challenge a federal court order to help the F.B.I.…

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Alphabet Passes Apple as World’s Most Valuable Public Company

by Davis Brand Capital on February 3, 2016 in economic

The title of the world’s most valuable public company now goes to: Alphabet Inc. With an after-hours pop,…

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Apple Launches New World Gallery Ad Campaign of iPhone Photography

by Davis Brand Capital on February 1, 2016 in design

Last year to draw attention to the photographic capabilities of the then-new iPhone 6, Apple launched a new…

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Sales of iPhones Grow at Slowest Pace Since the Smartphone was Introduced

by Davis Brand Capital on January 27, 2016 in economic

Apple said Tuesday sales of its iPhones increased at the slowest pace since the smartphone was introduced in…

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Google Paid Apple $1 Billion to Keep Search Bar on iPhone

by Davis Brand Capital on January 22, 2016 in economic

Google Inc. is paying Apple Inc. a hefty fee to keep its search bar on the iPhone. Apple…

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Apple, Samsung, Sony Among Firms Under Attack for Human Rights Abuse

by Davis Brand Capital on January 19, 2016 in cultural

The latest report from Amnesty International and Africa Resource Watch (Afrewatch) calls on multinationals once again to be…

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Burberry Launches on Apple TV – But Not for Ecommerce

by Davis Brand Capital on January 11, 2016 in strategic

Burberry has become the latest big-name retailer to sign up for Apple TV, but it won’t be allowing…

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Samsung Asks Supreme Court to Take Up Its Apple Patent Case

by Davis Brand Capital on December 21, 2015 in economic

Samsung is taking its battle with Apple to the Supreme Court. Although it has already written Apple a…

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Here Are the Companies Apple Could Buy in 2016

by Davis Brand Capital on December 14, 2015 in economic

Apple has over $200 billion in cash, and in 2016, may just find a way to spend it.…

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Stevie Wonder Celebrates Christmas with His Family in New Apple Holiday Ad

by Davis Brand Capital on November 30, 2015 in design

Apple is adding Stevie Wonder to the parade of A-listers to endorse its products with an idyllic new…

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Goldman Says to Buy Apple Because It’s Becoming a Services Company

by Davis Brand Capital on November 18, 2015 in economic

It’s time to stop thinking of Apple as a hardware company and start thinking of it as a…

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Apple Retains Lead As UK’s Top Storytelling Brand But Supermarkets Fall Out Of Favor, Study Finds

by Davis Brand Capital on November 16, 2015 in cultural

Apple has retained its position as the UK’s top storytelling brand – closely followed by Macmillan (2nd) and new…

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Apple Apologizes to Black Students Ejected From Store in Australia

by Davis Brand Capital on November 13, 2015 in cultural

Apple employees in Australia apologized Wednesday to a group of black students who were told to leave one…

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Apple’s Sales Forecast Indicates Another Record Holiday Quarter

by Davis Brand Capital on November 3, 2015 in economic

Apple Inc. said it will have another record holiday, fueled by enduring demand for the iPhone. The Cupertino,…

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Apple’s Cash Machine Makes the Stock a Bargain

by Davis Brand Capital on October 28, 2015 in economic

Many analysts are cheering Apple’s latest quarterly report, with Pacific Crest’s team upgrading their rating for the iPhone…

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In One Chart: How Microsoft Has Trumped Apple Since Steve Jobs’s Death

by Davis Brand Capital on October 27, 2015 in strategic

Icnoic Apple Inc. founder Steve Jobs died of cancer four years ago. The tech titan has left an…

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Ad of the Day: Chloë Sevigny, RZA and Uber Pop Up in the Latest Apple Watch Spots

by Davis Brand Capital on October 23, 2015 in design

Apple has added seven new 15-second Apple Watch commercials to the six unveiled earlier this month, and this round…

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Apple Will Sponsor the Met Gala, the Fashion Industry’s Biggest Party of the Year

by Davis Brand Capital on October 15, 2015 in strategic

Fashion and tech were bedfellows long before the days of Hermés Apple watch bands and cross-industry talent poaching. The garment…

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Apple is Running Six New 15-Second Ads for the Apple Watch

by Davis Brand Capital on October 6, 2015 in design

Still not convinced you need an Apple Watch? While Apple’s six new ads for the device don’t reveal…

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The Apple Music Ad Directed by Ava DuVernay May Have Been Better Than the Emmys

by Davis Brand Capital on September 21, 2015 in design

One of the most tweeted-about events during the Emmys broadcast wasn’t even part of the awards ceremony—it was…

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The Semiotics of “Rose Gold”

by Davis Brand Capital on September 15, 2015 in cultural

The announcement, last week, that, with its new generation of iPhones, Apple would be offering a model that…

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#AppleEvent 2015: Brands Bring Fresh Apps, Design Chic to the Party

by Davis Brand Capital on September 10, 2015 in design

Apple CEO Tim Cook and colleagues unveiled an expanding Apple Watch universe, the iPad Pro, enhanced Apple TV, new…

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Apple Announces an App Platform for Apple TV, Potentially Big for News Outlets Investing in Video

by Davis Brand Capital on September 10, 2015 in strategic

There’s lots of news video being produced, and a lot of it isn’t reaching big-enough audiences. An open…

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Microsoft Kisses Up to Tim Cook in Front of Millions

by Davis Brand Capital on September 10, 2015 in strategic

As usual, Apple’s “Special Event” offered as much show as substance. Yesterday, before as many as 7,000 people at…

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The Cultural Origins of the Apple Spectacle

by Davis Brand Capital on September 9, 2015 in cultural

Apple’s annual fall events have become the stuff of legend in tech circles. The company has a tradition…

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With a Revamped Apple TV, Company Hopes to Camp in Your Home

by Davis Brand Capital on September 4, 2015 in strategic

Apple is finally getting serious about pushing into our living rooms. That ambition will be underlined at an Apple…

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The Revision of Steve Jobs

by Davis Brand Capital on September 4, 2015 in cultural

The man who made computers personal was a genius and a jerk. A new documentary wonders whether his…

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Apple’s Ad Blockers Rile Publishers

by Davis Brand Capital on August 31, 2015 in strategic

Apple Inc.’s move to make it easier to block ads on iPhones and iPads is troubling publishers and heightening…

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Apple will help the Pentagon develop military-grade wearables for soldiers

by Davis Brand Capital on August 28, 2015 in design

Apple will play a part in helping the Pentagon develop stretchable electronic sensors that soldiers can wear, according…

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Apple Fares Better Than Most During China-Triggered Black Monday

by Davis Brand Capital on August 25, 2015 in economic

I was in China on Black Monday, Oct. 19, 1987, in the mining and industrial Northeast province of…

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Apple Still Growing Strong in China, Cook Says

by Davis Brand Capital on August 24, 2015 in economic

With Apple Inc. shares plunging on concerns that its strong growth in China will suffer from a softening…

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IKEA and Apple Raise the Sustainability Bar by Buying Their Own Forests

by Davis Brand Capital on August 12, 2015 in strategic

If you were to ask paper manufacturing executives about their sustainability practices, they would probably say they’re doing a fine…

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IKEA and Apple Raise the Sustainability Bar by Buying Their Own Forests

by Davis Brand Capital on August 6, 2015 in cultural

If you were to ask paper manufacturing executives about their sustainability practices, they would probably say they’re doing a fine…

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5 Things We Learned From Apple’s 3rd Quarter Earnings

by Davis Brand Capital on July 23, 2015 in economic

Apple released its third-quarter earnings today, providing our first look at the performance of the Apple Watch and…

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If Facebook, Apple and Nike Made Beers, Here’s What They Might Look Like

by Davis Brand Capital on July 13, 2015 in design

So, the folks over at Printsome, a U.K. T-shirt printing service, were getting hammered one evening (by their…

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Apple Premium Retail Makeover May Extend to Other Brands’ Packaging

by Davis Brand Capital on July 8, 2015 in design

Packaging designers of Apple-compatible products best check their egos at the door. The tech giant is reportedly taking all…

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What Apple, Lending Club, and AirBnB Know About Collaborating with Customers

by Davis Brand Capital on July 6, 2015 in economic

The idea of “co-creating” with customers has been circulating for years, but until recently few companies effectively exploited…

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New iPhone 6 Advertising Campaign From Apple Puts The Focus On Our Creativity, Not Theirs

by Davis Brand Capital on June 25, 2015 in design

Apple won a Grand Prix at Cannes with an outdoor campaign called “Shot On iPhone 6.” It is…

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TV Wars: Inside Roku’s Plan to Beat Apple, Amazon, and Google

by Davis Brand Capital on June 23, 2015 in cultural

With Roku CEO Anthony Wood on the phone, I barely had to ask a question before he launched…

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Right On, Cue: Apple Tweets Swift, Will Pay Artists During Apple Music Free Trial

by Davis Brand Capital on June 22, 2015 in economic

Apple Music has reversed its position on royalties for artists in the wake of a high-profile protest from…

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Lofty First Ads for Apple Music Want Everyone Marching to the Same Beat

by Davis Brand Capital on June 11, 2015 in design

Apple is promoting its highly anticipated streaming music service, and it’s doing it characteristically grandiose style. The tech…

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For News Organizations, This Was the Most Important Set of Apple Announcements in Years

by Davis Brand Capital on June 10, 2015 in strategic

There wasn’t a lot of buildup beforehand, but today’s Apple keynote turned out to be the most important…

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Apple Is Officially Spotify’s Newest, Biggest Competitor

by Davis Brand Capital on June 9, 2015 in cultural

After months of speculation, Apple officially entered the music subscription market this afternoon with the official debut of…

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Apple Leads Streaming Video Battle: ADI

by Davis Brand Capital on June 5, 2015 in design

Apple shines yet again, as the winner for authenticated and unauthenticated streaming video, according to new analysis by…

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Apple And Microsoft Head The World’s Most Valuable Brands 2015

by Davis Brand Capital on May 14, 2015 in economic

Leadership changes are challenging. They can be even tougher when an iconic company founder is replaced. Nike and…

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The Golden Ratio: Design’s Biggest Myth

by Davis Brand Capital on April 13, 2015 in design

In the world of art, architecture, and design, the golden ratio has earned a tremendous reputation. Greats like Le…

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How Power Is Shifting From Corporations To Platforms

by Davis Brand Capital on April 6, 2015 in strategic

It was largely during the 20th century that corporations rose to power. Private enterprises— usually run by a…

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Paul Rand, the Visionary Who Showed Us That Design Matters

by Davis Brand Capital on April 6, 2015 in design

In 1986, Steve Jobs was a guy trying to launch a start-up. Having been ousted from Apple the…

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Apple’s Sales Overhaul for Apple Watch Will Focus on Building Trust, Offering Fashion Views, Upselling Bands

by Davis Brand Capital on March 25, 2015 in strategic

The job of Apple Retail Store employees will begin changing in profound ways next month. In order to…

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Apple TV Could Wake Up iAd, Apple’s Sleeping Giant of an Advertising Business

by Davis Brand Capital on March 18, 2015 in economic

News that Apple is finally set to launch a subscription TV streaming service this fall shouldn’t just be…

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Apple Plans Web TV Service in Fall

by Davis Brand Capital on March 17, 2015 in strategic

Apple Inc.’s lofty plans to build an online television service are coming into sharper focus. The technology giant…

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The Apple Watch’s Insanely Great Economics

by Davis Brand Capital on March 10, 2015 in economic

The most compelling case you can make for the Apple Watch is that it frees us from our…

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Can Apple Watch Aid Transition to Luxury Brand With $17,000 Wearable?

by Davis Brand Capital on March 10, 2015 in strategic

So the wait is over. And now we know that Apple Watch costs almost as much as Burberry’s…

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Interesting Timing: Nike Updating their iOS Nike+ Running App

by Davis Brand Capital on March 9, 2015 in design

Nike is releasing an update to their famous Nike+ Running App for the iOS platform tomorrow, according to…

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Smartwatch Pushes Apple Into High-End Fashion

by Davis Brand Capital on March 9, 2015 in strategic

Apple Inc. is technology’s luxury brand. Now it is crossing into high-end fashion, with a smartwatch that blurs…

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Apple to replace AT&T in the Dow Jones Industrial Average

by Davis Brand Capital on March 6, 2015 in economic

Tech giant Apple is joining the Dow Jones Industrial Average, replacing AT&T. The change is expected to take…

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Here’s Everything You Need to Know About Mobile Payments

by Davis Brand Capital on March 5, 2015 in economic

During this week’s Mobile World Congress in Spain, Google announced it is getting into mobile payments with a…

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Auto Makers Gear Up to Take On the Challenge From Google and Apple

by Davis Brand Capital on March 4, 2015 in strategic

For those wondering whether old-school auto makers are up to the threat posed by emerging competitors Google Inc.…

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Brand News

by Davis Brand Capital on March 3, 2015 in strategic

At Mobile World Congress in Barcelona, Pizza Hut responds to Domino’s wearable move with beyond-the-waves in-car ordering with…

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Apple’s Looming Watch Spurs Frenzy of Upgrades for Android Timepieces

by Davis Brand Capital on March 2, 2015 in cultural

As Apple Inc. prepares to release its much-heralded smartwatch, rival gadget makers are racing to upgrade their own…

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What an Epic Profile Says About the Apple Watch, Jony Ive, and His Design Notes for New Lightsabers

by Davis Brand Capital on February 16, 2015 in design

The New Yorker has just published a gazillion-word profile of Apple design god Jony Ive. Take an hour…

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Apple and Amazon Know Connection with Millennials Requires Innovation

by Davis Brand Capital on February 13, 2015 in strategic

Millennials are looking for brands to innovate, and most innovative brands from Amazon to Apple to Chipotle aren’t…

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Apple: $710 Billion and Counting

by Davis Brand Capital on February 11, 2015 in economic

On the day Apple Inc. became the first U.S. company to close with a market capitalization above $700…

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In New Ad, Apple Offers Change You Can Hum Along To

by Davis Brand Capital on February 9, 2015 in design

Please don’t worry. There’s no U2 in this one. Apple, you see, wants to tell you that it…

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Battle of the Wearables

by Davis Brand Capital on February 6, 2015 in cultural

It is not surprising that technology is front and center of the Davis Brand Capital 25 and of the innovation…

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Battle of the Brand Leaders

by Davis Brand Capital on February 6, 2015 in davis-brand-brief

This month, we explore how the best managers in the world navigate the strategic, economic, cultural and creative…

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Apple is Reportedly Folding Beats Music Into iTunes

by Davis Brand Capital on February 6, 2015 in strategic

Apple spent $3 billion to acquire Beats Music just six months ago and now the word on the…

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Apple Adapts its Heartwarming Holiday Ad for China

by Davis Brand Capital on February 5, 2015 in design

Apple’s U.S. holiday ad “The Song” has been retold for the Chinese market. The ad, timed for the…

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Apple Stores are Reportedly Installing Custom Safes to House Apple Watches

by Davis Brand Capital on February 3, 2015 in design

I’ve been thinking about the blurred lines between Apple’s luxury tech products and high-end jewelry ever since it…

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Apple Stores Will Implement Jewelry Store Practices To Help Sell The Apple Watch

by Davis Brand Capital on February 2, 2015 in strategic

Apple selling the Apple Watch will be a big change for the iPhone-maker, and it is reportedly switching…

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Apple Ranks as China’s Most Desirable Luxury Brand

by Davis Brand Capital on February 2, 2015 in cultural

Apple appears to know the secret for capturing the hearts of Chinese customers. In China, iPhones not only…

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The Smartest, Richest Companies Can’t Crack Mobile.

by Davis Brand Capital on January 30, 2015 in strategic

The world’s smartest and richest tech companies posted their quarterly earnings this week, and if you had to…

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Apple Has China to Thank for Its Blockbuster Earnings

by Davis Brand Capital on January 28, 2015 in economic

As Apple revels in its blockbuster earnings, it should send a thanks to China. Apple’s revenue for Greater…

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Tim Cook Reveals April Launch for Apple Watch, Unprecedented iPhone Sales

by Davis Brand Capital on January 27, 2015 in cultural

Apple recently claimed the crown of top smartphone seller in China, but now the company can add several other…

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Once Again, Starbucks Shows Google And Apple How To Do Mobile Payment

by Davis Brand Capital on January 26, 2015 in economic

Apple Pay gets all the headlines when it comes to mobile payment, but another company probably deserves them…

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Apple’s New China Store Has One Hell of a Beautiful Facade and a Great Story to Tell

by Davis Brand Capital on January 23, 2015 in design

The new Apple Store in China unites ancient and contemporary design elements to striking effect—its modern steel-and-glass exterior…

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Google Joins Apple, Others Cutting Off Crimea

by Davis Brand Capital on January 23, 2015 in cultural

Yet more developments around how U.S. sanctions on Crimea, in retaliation against Russia’s annexation by Russia, are being…

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Apple Patents Instagram-Style Photo Effects Activated by Sound, Motion and Location

by Davis Brand Capital on January 22, 2015 in economic

Apple files a lot of patents, many of which come to nothing, but one of the latest, uncovered…

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Apple Buys Semetric, Gearing Up to Take On Spotify

by Davis Brand Capital on January 21, 2015 in economic

Apple has been beefing up its music analytics in the run-up to the expected launch of its music…

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Meet the New Artists Who Will Grace Apple Stores

by Davis Brand Capital on January 15, 2015 in design

It’s a new year, a new you, and a new marketing campaign for Apple. The campaign—called Start Something…

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Apple And Intel Employees Work On MLK Day: Are Tech Diversity Efforts Sincere?

by Davis Brand Capital on January 15, 2015 in cultural

In their Golden Globes opening, hosts Tina Fey and Amy Poehler delivered a rundown of the five films…

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Apple Supplier Desay Unveils ‘Unbreakable’ Sapphire-Screen Phone

by Davis Brand Capital on January 13, 2015 in design

While the timetable for a sapphire-screen iPhone remains unknown, a little known Chinese manufacturer has unveiled an “unbreakable”…

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5 Things You Don’t Need to Know But Might Want To and What We Were Outraged About in 2014

by Davis Brand Capital on December 24, 2014 in strategic

Anheuser-Busch just missed earning a spot of Davis Brand Capital’s annual ranking of the Top 25 brand leaders,…

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Davis Names Top-25 Brand Leaders for 2014

by Davis Brand Capital on December 22, 2014 in strategic

Davis Brand Capital today released the 2014 Davis Brand Capital 25 ranking, which evaluates overall brand performance. It…

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Apple Under Fire Again for Working Conditions at Chinese Factories

by Davis Brand Capital on December 19, 2014 in cultural

Workers in Chinese factories making Apple products continue to be poorly treated, with exhausted employees falling asleep on…

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Apple Stops Online Sales in Russia Over Ruble Fluctuations

by Davis Brand Capital on December 17, 2014 in economic

Apple Inc. halted online sales of its products in Russia due to “extreme” ruble fluctuations, showing how the…

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Apple Store Online Now Accepts PayPal In U.S. And U.K.

by Davis Brand Capital on December 12, 2014 in economic

Customers looking for more payment options for that next Mac or iPhone just got a new choice –…

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Apple and IBM’s Partnership Yields Fruit as the First Enterprise-Focused Apps Begin Rolling Out

by Davis Brand Capital on December 10, 2014 in economic

Back in July, we reported that Apple and IBM were entering into a major new partnership that would…

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Apple to Open New Research Site in Japan

by Davis Brand Capital on December 9, 2014 in economic

Apple confirmed Tuesday that it would open a new research site in Japan after Prime Minister Shinzo Abe…

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Apple and (RED) Refresh Partnership in Fight Against AIDS

by Davis Brand Capital on December 1, 2014 in strategic

Apple and (RED) are refreshing their campaign for AIDS awareness in time for the holidays, starting with a…

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iPhone 6 Drives Huge Downloads in October, but Marketing Costs Finally Fall Slightly

by Davis Brand Capital on November 24, 2014 in economic

App and game makers got some welcome relief in October, according to marketing technology firm Fiksu. The company’s…

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Corning Welcomes a New Day With The Glass Age—and Gorilla Glass 4

by Davis Brand Capital on November 20, 2014 in design

Corning, the U.S. glass manufacturer responsible for protecting the majority of our phones, tablets and laptops, is promoting…

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Apple’s Enterprise Assault Gets into Higher Gear

by Davis Brand Capital on November 11, 2014 in economic

Apple Inc is embarking on its most aggressive expansion yet onto corporate turf, hiring a dedicated sales force…

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The World’s Most Influential CMOs 2014

by Davis Brand Capital on November 7, 2014 in strategic

CMOs increasingly have taken on responsibility as the voices and faces of their companies. They are visible in…

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The World’s Most Valuable Brands 2014

by Davis Brand Capital on November 5, 2014 in economic

The most valuable brands span the globe and a wide range of industries. Forbes valued the leading brands…

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Apple Watch to Miss Christmas and Will Launch in Spring

by Davis Brand Capital on November 4, 2014 in strategic

Apple’s first smartwatch, the Apple Watch, will not be available to buy until spring 2015, according to a…

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Apple Considers a New Bond Sale

by Davis Brand Capital on November 3, 2014 in economic

Apple Inc. has its eye on the bond markets again, lining up a potential new deal that would…

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Apple CEO Tim Cook: “I’m Proud to Be Gay”

by Davis Brand Capital on October 30, 2014 in cultural

Since he took control of Apple after the death of Steve Jobs, it feels like the only person who didn’t say…

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10 Juicy Tidbits Apple Just Revealed in Its Annual Report

by Davis Brand Capital on October 28, 2014 in economic

While all eyes were on Apple chief executive Tim Cook speaking at the WSJD Live event, the company…

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Apple and Amazon Have a Problem: People Don’t Want to Buy Stuff Anymore

by Davis Brand Capital on October 27, 2014 in cultural

The failure of the Fire Phone has been widely cited as the reason for Amazon’s disastrous quarter, but…

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Interview with Graphic Designer Susan Kare

by Davis Brand Capital on October 21, 2014 in design

Susan Kare has designed thousands of icons for the world’s leading software companies. Utilizing a minimalist grid of…

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The 2014 Brand Keys Loyalty Leaders List

by Davis Brand Capital on October 20, 2014 in strategic

Bottom line: mobile, digital, and social brands continue to exhibit loyalty supremacy. New brands and categories make up…

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Apple Earnings: What To Watch

by Davis Brand Capital on October 20, 2014 in economic

Apple is scheduled to announce fiscal fourth-quarter earnings after the market closes on Monday. Here’s what you need…

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This Emperor Needs New Clothes

by Davis Brand Capital on October 16, 2014 in cultural

Is it time for Tim Cook to tuck in his shirt? Every time I see the Apple chief…

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The Apple Watch is Headed to the Front Cover of Vogue in China

by Davis Brand Capital on October 10, 2014 in design

Apple unveiled its new watch a month ago, and even though it’s not available to buy for another…

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The 20 Most Valuable Brands in the World

by Davis Brand Capital on October 10, 2014 in economic

Apple has retained its position as the world’s most valuable brand, according to brand management firm Interbrand’s annual…

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Samsung Braces for Cost Cuts After Downbeat Guidance

by Davis Brand Capital on October 7, 2014 in economic

Samsung Electronics Co. is bracing for more cost cuts and a potential management change later this year as…

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Warning: The iPhone 6 May Yank That Hipster Beard Right Off Your Face

by Davis Brand Capital on October 7, 2014 in cultural

We knew Apple’s iPhone 6 can do some new tricks, such as tracking our health, paying for stuff…

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Apple Vs. John Deere: What’s the More Important American Tech Brand?

by Davis Brand Capital on October 2, 2014 in strategic

While Google has created huge hype in Silicon Valley for developing a self-driving car, John Deere has quietly…

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5 Fashion Brands Actually Eyeing Bigger Pockets for the iPhone 6 Plus

by Davis Brand Capital on October 1, 2014 in cultural

Your pants aren’t happy about the new iPhone 6 Plus. Along with Samsung’s mammoth Galaxy phones, Apple’s phablet…

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Apple Is More Like a Band than a Company

by Davis Brand Capital on September 25, 2014 in cultural

You’d think by now more companies would have learned. The tech industry still churns out beige boxes. The…

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Apple Pulls iOS Software Update

by Davis Brand Capital on September 25, 2014 in economic

Apple Inc. is confronting a botched software update and consumer complaints that its flagship phone can be bent…

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Apple May Change Beats Brand as it Spins Up Music Service

by Davis Brand Capital on September 23, 2014 in strategic

Apple’s Beats Music service may be in for a shake up. There are conflicting reports about what exactly…

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What if Fashion Designers Made the Apple Watch?

by Davis Brand Capital on September 22, 2014 in design

The Apple Watch was received with confusion by the fashion community, but can designer tie-ups help? Almost no…

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Apple’s iPhone 6 And 6 Plus Go On Sale To Long Lines Of Fans

by Davis Brand Capital on September 19, 2014 in economic

Apple started selling its iPhone 6 and 6 Plus today, with sales in-store kicking off at Apple Store…

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How Apple Pay is Set to Change Commerce

by Davis Brand Capital on September 18, 2014 in economic

Last week, Apple announced two new iPhones that included Near Field Communication (NFC) for wireless payments for the…

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Read Apple CEO Tim Cook’s Letter on Privacy

by Davis Brand Capital on September 18, 2014 in strategic

Apple, just weeks after dealing with the hacks of some users accounts, set out on a campaign to…

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Top 10 Branded Videos: Samsung’s Marketing Blitz Edges Out Apple

by Davis Brand Capital on September 17, 2014 in design

The smartphone war is on in this week’s Adweek/VidIQ top 10 branded video chart. Samsung’s attempt to inject…

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“It’s Just So Big”

by Davis Brand Capital on September 12, 2014 in design

As soon as Apple announced the new, larger iPhones, cries went up, prompted by the sheer size of…

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Will Stores Warm Up to Apple Pay?

by Davis Brand Capital on September 11, 2014 in economic

Apple Inc. has lined up an impressive list of banks and credit-card issuers to support its new mobile-payment…

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The Apple Watch Is Steve Jobs’ iPod Launch All Over Again

by Davis Brand Capital on September 10, 2014 in strategic

The CEO isn’t quite new anymore, but he still has something to prove. He stands before an audience…

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What Top Designers Think Of Apple’s New Smartwatch

by Davis Brand Capital on September 10, 2014 in design

Today, Apple unveiled three new products: the iPhone 6 and iPhone 6 Plus, and the Apple Watch, Cupertino’s…

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Apple Unveils Watch, Larger iPhones in a Bid to Retake Innovation Crown

by Davis Brand Capital on September 9, 2014 in economic

Apple Inc unveiled a watch, two larger iPhones and a mobile payments service on Tuesday as Chief Executive Officer…

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Daily Report: Health Apps May Be Key to Fate of Apple’s iWatch

by Davis Brand Capital on September 8, 2014 in cultural

Apple was not the first to create a digital music player when it introduced the iPod 13 years…

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Celebrity Hacking Scandal Hurts Apple’s Online Buzz as it Prepares for iPhone 6 Launch

by Davis Brand Capital on September 5, 2014 in economic

Consumer sentiment expressed online about Apple has grown more negative as result of the leak of stolen nude…

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What Are Brands For?

by Davis Brand Capital on August 28, 2014 in economic

Brands are the most valuable assets many companies possess. But no one agrees on how much they are…

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Apple Beats Bud, Nike and GE to Win the 2014 Emmy for Best Commercial

by Davis Brand Capital on August 18, 2014 in design

Apple has had its ups and downs in advertising lately. But one recent unqualified creative success—last year’s much-loved…

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Earning Ear Equity: Bose v. Beats

by Patrick T. Davis on August 12, 2014 in strategic

In July of 2004, Steve Jobs told Newsweek: “I was [in New York City] on Madison…and it was,…

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Is Apple Losing its Creative Mojo?

by Davis Brand Capital on August 7, 2014 in design

We now have a date: September 9, the day that iPhone6 is expected to be launched. While there is…

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It Really Is About Time For Apple To Start Tweeting

by Davis Brand Capital on August 6, 2014 in design

Lots of people jumped to the conclusion that Apple’s hire of a prominent social-media marketer meant that the…

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Hackers Serve Up App Ideas for Chipotle, Google, and Mario Batali

by Davis Brand Capital on August 5, 2014 in design

Now that McDonald’s (MCD), Starbucks (SBUX), and other chains have digital apps, the food industry is looking for software to do more…

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This Week’s Apple Rumors, Ranked From Dumbest to Most Plausible

by Davis Brand Capital on July 25, 2014 in cultural

Each week, there are dozens of rumors, reports, and patent filings that hint at what’s coming out of…

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Apple’s Latest TV Ad is All About Stickers

by Davis Brand Capital on July 22, 2014 in design

We don’t often write about tech companies’ TV ads, but when they are unique they are worth sharing.…

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Apple and IBM Take On Corporate Market Together

by Davis Brand Capital on July 16, 2014 in strategic

iPhones and iPads moved an important step towards becoming staples of modern working life on Tuesday as Apple…

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Publicly Shame Companies That Won’t Tell Us How Un-Diverse They Are

by Davis Brand Capital on July 10, 2014 in cultural

Google does it. So does Intel. But a significant number of major tech companies–including Apple, Twitter, and IBM–still…

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Apple Patents A Weightlifting Tracking Sensor With Possible iWatch Integration

by Davis Brand Capital on June 10, 2014 in design

Apple has been granted a patent by the USPTO that relates to health tracking (via AppleInsider). It describes…

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For Apple, Marketing Is a Whole New Game

by Davis Brand Capital on June 9, 2014 in uncategorized

Here’s What the Company’s Doing to Regain Its Edge

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Inside Apple & The Mayo Clinic’s New Partnership

by Davis Brand Capital on June 5, 2014 in design

This fall, Apple is set to release a new Health app for the iPhone and a new health care…

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Beats By Dre: Did Jimmy Iovine and Dr. Dre Create The Fastest Billion Dollar Brand Ever?

by Davis Brand Capital on June 3, 2014 in uncategorized

When an executive at Proctor & Gamble was asked how long it took them to build their fastest-growing…

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Apple WWDC 2014 Keynote: Tim Cook Unveils iOS 8 and OS X 10.10

by Davis Brand Capital on June 2, 2014 in uncategorized

Apple CEO Tim Cook and other executives will take the stage Monday morning for WWDC 2014. Apple developers…

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Eat That, Apple: Study Says Google Is Now the World’s Most Valuable Brand

by Davis Brand Capital on May 21, 2014 in uncategorized

Google and Apple have been fighting for the title of the world’s most valuable brand for years now,…

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Forget the Selfie: Samsung Is Out-Innovating Apple in Marketing

by Davis Brand Capital on April 14, 2014 in uncategorized

It was the tweet heard around the world, but was it worth $1 billion? That was the value…

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Top Brands: Most Ethical Leadership

by Davis Brand Capital on March 13, 2014 in strategic

1. Hershey’s 2. General Mills 3. Johnson & Johnson

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The Job After Steve Jobs: Tim Cook and Apple

by Davis Brand Capital on March 3, 2014 in uncategorized

Shortly after Tim Cook succeeded Steve Jobs as CEO of Apple AAPL +0.16% in August 2011, he told…

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Visualizing 15 Years Of Acquisitions By Apple, Google, Yahoo, Amazon, And Facebook

by Davis Brand Capital on February 26, 2014 in strategic

You grow old, you slow down, and you die. That is, unless you can inject some fresh blood.…

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Apple Patents Headphones With Integrated Activity, Health And Fitness Tracking

by Davis Brand Capital on February 18, 2014 in design

Apple has been granted a patent by the USPTO today (via AppleInsider) that could fit in with its…

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Is 2014 Finally The Year Of Mobile?

by Davis Brand Capital on February 6, 2014 in strategic

Attention: Announcing 2014, the third annual “year of mobile.” Yes, we have been hearing this line since 2012,…

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Seven Ways To Kill Your Brand

by Davis Brand Capital on January 30, 2014 in uncategorized

Don’t let a weak brand leave you dead on arrival. While many people focus on building a successful…

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Seven Ways To Kill Your Brand

by Davis Brand Capital on January 30, 2014 in uncategorized

Don’t let a weak brand leave you dead on arrival. While many people focus on building a successful…

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Apple Offers Up 90 Seconds Of Magic, Just In Time For Christmas

by Davis Brand Capital on December 20, 2013 in strategic

The next time someone asks for a good example of irony, send them to the video above of…

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12 Designs That Shaped the Gadgets We Love Today

by Davis Brand Capital on December 19, 2013 in design

As our everyday technology morphs and evolves, it’s hard to predict what lurks right around the corner. But…

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The iWallet Is Coming

by Davis Brand Capital on December 9, 2013 in uncategorized

This week, Apple unveiled the first large-scale integration of iBeacon, a technology that, when coupled with their fingerprint…

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10 Brands That Changed the World

by Davis Brand Capital on November 18, 2013 in uncategorized

From fast food to fast fashion, a glass telephone to plastic money, some brands don’t merely influence our…

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Twitter Follows Apple, Google & Facebook To Irish Holy Grail

by Davis Brand Capital on October 21, 2013 in strategic

Pre-IPO Twitter is trying to get in on Irish loopholes like Apple, Google, HP and Facebook before it’s…

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Can J.Crew’s Mickey Drexler Turn Warby Parker Into The Next Apple Retail Store?

by Davis Brand Capital on September 18, 2013 in strategic

The last time the J.Crew CEO got his hands dirty with a major brand’s big bricks-and-mortar move, he…

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Apple’s iPhone Event: Everything You Need To Know

by Davis Brand Capital on September 11, 2013 in uncategorized

Apple, as it promised, has just managed to “brighten everyone’s day” with a big news conference that revealed…

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Apple Plans Major Expansion of Its In-House Design Team

by Davis Brand Capital on September 9, 2013 in strategic

Move Comes Amid Industry Trend of More Marketers Bringing Agency Services In-House

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Apple Slides in Survey of Clients That Agencies Most Want to Work With

by Davis Brand Capital on August 30, 2013 in strategic

Which clients do senior talent from the world’s leading creative agencies most want to work with?

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Will Someone Please Design Wearable Devices That Aren’t Fugly?

by Davis Brand Capital on July 16, 2013 in design

If there’s one reason to hope for an Apple iWatch, it’s so that the wearable technology market has…

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5 Years On, the App Store Has Forever Changed the Face of Software

by Davis Brand Capital on July 10, 2013 in strategic

On July 10, 2008, Apple launched the App Store, an online hub where iPhone owners could browse and…

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Apple Fashion Coming To A Store Near You

by Davis Brand Capital on July 3, 2013 in uncategorized

Initial reactions to Apple hiring Yves Saint Laurent CEO Paul Deneve have focused on the iWatch.

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Apple wins patent on opaque-to-transparent bezel tech

by Davis Brand Capital on July 2, 2013 in strategic

The company’s patent will hide portions of a device’s display until it’s actually needed.

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Facebook, Apple, Microsoft, Skype & Yahoo Hit With Prism Data Protection Complaints In Europe

by Davis Brand Capital on June 26, 2013 in strategic

The European data protection activists behind the Europe v Facebook (evf) campaign group, that has long been a…

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How Brands Become Trends

by Davis Brand Capital on June 5, 2013 in strategic

Trends shape societal opinion and offer insights on where we’re headed as a global community.

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New Data Reveals Apple’s Flawed iPhone 5 Marketing Strategy

by Davis Brand Capital on June 3, 2013 in strategic

Millennial and teen iPhone purchase intent dropped sharply. Has Apple lost its cool?

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The PC May Be Dying, But Computing Lives Everywhere

by Davis Brand Capital on May 29, 2013 in uncategorized

So the PC is doomed, but classic PC companies may not be.

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Davis Names Top 25 Brand Leaders for 2012

by Davis Brand Capital on May 7, 2013 in strategic

Top-performing Brand Managers Beat Both Dow and S&P 500 in 2012Apple Again Takes #1 Spot on List Dominated…

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Virgin, Disney, Apple Know ‘Word of Eye’ Is Key To Success In Branding Today

by Davis Brand Capital on May 6, 2013 in uncategorized

The fact of the matter is that the busier we are, the faster we need to be able…

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Somersby Cider Ad Is More Apple Than Alcoholic Apple Juice

by Davis Brand Capital on March 29, 2013 in uncategorized

Do you think Apple, famously protective over its brand and image, should have a quiet word with Carlsberg,…

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Apple Patents iPhone With Wraparound Display, Including Designs That Plug Together Voltron-Style

by Davis Brand Capital on March 28, 2013 in design

The patent describes designs that could have a seamless, continuous surface resembling the fourth generation iPod nano, as…

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Apple Jumps To Second In Revenue In India’s Smartphone Market Says IDC

by Davis Brand Capital on March 13, 2013 in strategic

Apple has indeed managed a significant turnaround in India’s smartphone market, according to new figures out from IDC…

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Innovation Ecosystems

by Davis Brand Capital on March 8, 2013 in strategic

In today’s world of changing business models, mass entrepreneurs, and a growing “maker economy,” we find a hotbed…

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5 Steps for Omni-Channel Readiness

by Davis Brand Capital on March 8, 2013 in strategic

Omni-channel is the future of retail, but it may not be right for everyone just yet. However, by…

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The Truth Behind “Secret” Innovation At Nike, Apple, Google X

by Davis Brand Capital on March 5, 2013 in strategic

This sense of secrecy extends to the highest levels of the organization.

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You Can’t Help Loving Tech Companies ‘” They’re Designed That Way

by Davis Brand Capital on March 1, 2013 in strategic

What is it about tech that allows these corporate giants to enjoy so much love?

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Steve Blank on Why Big Companies Can’t Innovate

by Davis Brand Capital on February 19, 2013 in uncategorized

What’s striking about Fast Company’s 2013 list of the world’s 50 most innovative companies is the relative absence…

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The Best Super Bowl Ads of All Time

by Davis Brand Capital on January 31, 2013 in strategic

Forbes lists the best Superbowl ads of all time…

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The Best Super Bowl Ads of All Time

by Davis Brand Capital on January 31, 2013 in strategic

Forbes lists the Best Super Bowl Ads of All Time…

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Why Apple stores are raking in bags full of cash, and no one can dupe the formula

by Davis Brand Capital on November 26, 2012 in strategic

Just how is Apple able to perform so much better than other consumer electronics retailers and world-renowned brands?…

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Microsoft Plans Large Volume Production of Surface

by Davis Brand Capital on October 16, 2012 in strategic

Microsoft Corp. seems to be serious about its foray into the tablet market ñ the software giant is…

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Owning Its Maps-App Flop Is a Brilliant Marketing Stroke by Apple

by Davis Brand Capital on October 4, 2012 in strategic

Apple’s apology for the shortcomings of its Maps app demonstrates once again why its branding goes so far…

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Sign Of The Times: The New York Times Debuts An HTML5 Web App For iPad

by Davis Brand Capital on October 2, 2012 in strategic

The New York Times this morning announced a new HTML5 web app for iPad, rounding out their lineup…

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Do you remember when Sony was Apple?

by Davis Brand Capital on October 1, 2012 in strategic

Sony dominated consumer electronics for decades, but that was a long time ago.

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Founder Brands: From Original Vision to Sustained Value

by Davis Brand Capital on September 20, 2012 in strategic

Some of the world’s most valuable and well-known companies share a common brand trait that has not been…

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Innovation Matters; It’s Why You Care More About Apple than Kraft

by Davis Brand Capital on September 19, 2012 in uncategorized

In short, what was a tired, nearly bankrupt Macintosh company has become the leading marketer of innovation that…

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E-book settlement has publishing world in turmoil

by Davis Brand Capital on September 14, 2012 in strategic

Publishing insiders worry that a decisive court ruling benefiting retailer Amazon.com Inc. will undermine an industry already struggling…

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How ‘orphaned brands’ survive

by Davis Brand Capital on August 31, 2012 in uncategorized

Last week’s sweeping victory for the [Apple] in a bitter patent dispute with Samsung came exactly a year…

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When Using Apple Store’s EasyPay Isn’t So Easy

by Davis Brand Capital on August 27, 2012 in economic

Apple’s EasyPay service promises Apple Store shoppers a fast way to conduct business at the company’s retail outlets,…

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Kodak Auction Makes Odd Bedfellows

by Davis Brand Capital on August 17, 2012 in strategic

Kodak’s auction of intellectual property has yet to produce a sale. But it has had one unlikely result:…

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#FounderBrands: Microsoft

by Manon F. Herzog on August 6, 2012 in strategic

In its August issue, Vanity Fair charges Microsoft with losing its mojo, pinning much of the blame on…

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Microsoft Unveils ‘Surface,’ a Tablet to Take on Apple’s IPad

by Davis Brand Capital on June 19, 2012 in strategic

Microsoft Corp. unveiled its own Windows-powered tablet computer called Surface, altering its strategy of focusing on software and…

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The iPhone may be late to features, but only Android users care

by Davis Brand Capital on June 14, 2012 in strategic

Android users are correct to complain that the iPhone often gets new features that are old for Android,…

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Apple Still Has It

by Davis Brand Capital on June 12, 2012 in strategic

There will be plenty of bits spilled over the next few days about whether Apple is going extinct,…

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Apple After Jobs

by Davis Brand Capital on June 4, 2012 in strategic

Apple Inc. occupies an enviable position in the tech world. But it also faces unique challenges—including charting its…

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Apple gives Flattr micro-payment the thumbs down

by Davis Brand Capital on May 29, 2012 in strategic

The iPhone maker rejects a donation-focused third-party payment system, saying it violates the App Store’s terms and conditions.…

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How To Identify Your Customers, Make Them Love You, And Keep Them Hooked

by Davis Brand Capital on May 23, 2012 in strategic

Every company is struggling to nail down their core target group. If only they could define it, life–or…

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Tablet power is in the platform

by Davis Brand Capital on May 23, 2012 in strategic

Tablets are on track to fundamentally change the computing landscape. The handheld devices of various shapes and sizes…

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From Nuance, Siri in your next car

by Davis Brand Capital on May 22, 2012 in strategic

If you find yourself with Siri envy but don’t want to pony up the $600 for a phone,…

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Why Apple Won by Betting Against the Web

by Davis Brand Capital on May 10, 2012 in strategic

Roger McNamee, the managing director and co-founder of venture capital firm Elevation Partners, has a theory about how…

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Amazon aren’t destroying publishing, they’re reshaping it

by Davis Brand Capital on April 30, 2012 in cultural

Google, Apple and Amazon are vying to become literature’s new gatekeepers. But good publishing is about more than…

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Something Is Rotten In The State Of E-Book Publishing

by Davis Brand Capital on April 26, 2012 in uncategorized

The publishing industry has a problem. The old guard haven’t innovated. And neither their business models nor their…

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How ‘Liquidmetal’ Could Give the Next iPhone Its Special Swagger

by Davis Brand Capital on April 19, 2012 in uncategorized

After releasing two generations of iPhones with exactly the same form factor, Apple is expected to show off…

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Interactive eBook Apps: The Reinvention of Reading and Interactivity

by Davis Brand Capital on April 16, 2012 in strategic

With the recent software available to allow easy creation of interactive books and with the race to bring…

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10 of the most trusted brands in America

by Davis Brand Capital on April 9, 2012 in strategic

In an era when entire companies and long-time brands are disappearing, why do Americans trust certain brands and…

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It’s Not What You Sell, It’s What You Believe

by Davis Brand Capital on April 4, 2012 in strategic

Adam Lashinsky’s new book Inside Apple offers lots of intriguing material about Steve Jobs and the strategic choices,…

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Finally, a Reason to Read Magazines on a Tablet

by Davis Brand Capital on April 4, 2012 in uncategorized

Remember Next Issue Media, the “Hulu for Digital Magazines” consortium made up of the biggest names in publishing?…

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Suddenly Microsoft is the Hippest Tech Company Around

by Davis Brand Capital on April 2, 2012 in strategic

While Apple and Google are busy getting bad press for their privacy issues, labor practices and general big-evil-company…

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From Apple to Zipcar, Auto Brands Hunt Millennials

by Davis Brand Capital on April 2, 2012 in strategic

Auto makers are deeply concerned that Millennials don’t care about vehicles nearly as much as they do about…

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Amazon vs. Apple: Competing Ecosystem Strategies

by Davis Brand Capital on March 21, 2012 in strategic

The innovation game is changing. Delivering great products is no longer sufficient for success. And as the Fire’s…

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So how much is a fair price to pay for an e-book?

by Davis Brand Capital on February 24, 2012 in design

why is it that consumers are still paying through the nose for e-book titles that ought to cost…

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The Enemy Of My Enemy Is My Friend

by Davis Brand Capital on February 21, 2012 in strategic

Microsoft and Apple should hate one another right now. I mean, really hate each other. After decades of…

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Apple Market Cap Now Worth More Than Google And Microsoft Together

by Davis Brand Capital on February 9, 2012 in uncategorized

Apple, Inc. is on fire. The Cupertino-based company’s stock soared past $490 per share on Thursday and is…

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Apple Edges Out IBM to Become the Top Brand of 2011

by Davis Brand Capital on February 8, 2012 in strategic

Apple has edged out IBM to become the top brand of 2011, according to an annual list from…

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Coca-Cola ranked 9th in brand capital; Apple tops

by Davis Brand Capital on February 7, 2012 in strategic

Coca-Cola is the only Atlanta-headquartered company to make the 2011 Davis Brand Capital 25 ranking which “provides an…

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Apple knocks IBM off top of Davis brands list

by Davis Brand Capital on February 6, 2012 in strategic

The iPhone, iPad, and Mac maker topped the Davis list for the first time this year, ousting IBM,…

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Davis Names Top-25 Companies with Most Brand Capital in 2011

by Davis Brand Capital on February 6, 2012 in strategic

Davis Brand Capital today released the 2011 Davis Brand Capital 25 ranking, which evaluates brand beyond its traditional…

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How to Sound Smart During the Big Game

by Davis Brand Capital on February 2, 2012 in strategic

Because you work in advertising or media, a little more is expected of you when it comes to…

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Consent of the Networked

by Davis Brand Capital on January 31, 2012 in strategic

Companies like Apple, Facebook, Google, and many other digital platforms and services have created a new, virtual public…

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J.C. Penney Chief Thinks Different

by Davis Brand Capital on January 26, 2012 in strategic

Shortly after taking the top job at J.C. Penney Co. last fall, Chief Executive Ron Johnson signed up…

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A.G. Lafley vs. Steve Jobs

by Davis Brand Capital on January 24, 2012 in strategic

Usually the question comes right after I tell an audience that I put former Procter & Gamble CEO…

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Bowing to Critics and Market Forces, RIM’s Co-Chiefs Step Aside

by Davis Brand Capital on January 23, 2012 in strategic

Jim Balsillie and Mike Lazaridis, who made the BlackBerry a leading business tool but then presided over its…

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The Seven Habits of Spectacularly Unsuccessful Executives

by Davis Brand Capital on January 3, 2012 in strategic

Sydney Finkelstein, the Steven Roth, Professor of Management at the Tuck School of Business at Dartmouth College, published…

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Be a Jerk: The Worst Business Lesson from the Steve Jobs Biography

by Davis Brand Capital on November 29, 2011 in uncategorized

Steve Jobs was a visionary, a brilliant innovator who reshaped entire industries by the force of his will,…

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It’s Time For Apple To Flip The Switch On TV

by Davis Brand Capital on October 27, 2011 in strategic

Apple television rumors have swirled for years. But only now do we know that when speaking to his…

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Steve Jobs’s Legacy – And The Next Tech War

by Davis Brand Capital on October 14, 2011 in uncategorized

In a few days Fast Company’s next magazine issue will begin arriving in newsstands and mailboxes. The issue…

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Steve Jobs and the Evolution of the Apple Logo: “Don’t Make it Cute”

by Davis Brand Capital on October 10, 2011 in strategic

One constant of the outpouring of grief over the death of Steve Jobs has been modified Apple logos,…

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Steve Jobs’s Legacy: Design Your Own Life

by Davis Brand Capital on October 6, 2011 in design

While there are many things worth celebrating of Steve Jobs’s life, the greatest gift Steve gave us is…

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The iPhone 5 Will Be Cool, but Probably Not This Cool

by Davis Brand Capital on August 30, 2011 in uncategorized

People are getting antsy for the iPhone 5—agitated, even. And all the anticipation may be building the mythical…

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Cook tasked with replacing Apple icon

by Davis Brand Capital on August 26, 2011 in strategic

For many of Apple’s customers, investors and fans, the most important thing about new chief executive Tim Cook…

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Why Apple Doesn’t Need Steve Jobs

by Davis Brand Capital on August 25, 2011 in strategic

Last night in after-hours trading, Apple’s stock dropped precipitously. The prophets of Apple’s doom emerged after a very…

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A New Model for Business: The Museum

by Davis Brand Capital on August 25, 2011 in strategic

At first blush, the consumer appeal of a business like Groupon seems pretty obvious. The popular deal-of-the-day Internet…

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Build Brands Apple’s Way

by Davis Brand Capital on July 26, 2011 in strategic

Not long ago, market research shop Millward Brown released a ranking of the world’s most valuable brands. For…

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Secrets From Apple’s Genius Bar: Full Loyalty, No Negativity

by Davis Brand Capital on June 17, 2011 in strategic

Steve Jobs turned Apple Inc. into the world’s most valuable technology company with high-tech products like the iPad…

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Brand Building: Is ‘Function’ The New ‘Emotion’?

by Davis Brand Capital on June 6, 2011 in strategic

The ’emotional’ revolution that has engulfed the marketing world is undeniable: brands are constantly seeking to win our…

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Experience Co-creation

by Davis Brand Capital on April 18, 2011 in strategic

Many companies now have senior officers in charge of customer experience. The executives’ role is to define the…

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Get ’em While They’re Young: Apple to Sell iPads at Toys “R” Us

by Davis Brand Capital on April 11, 2011 in strategic

Toys “R” Us will soon be selling iPads alongside G.I. Joes, PlayStation games, and Legos. And did you…

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11 Unusual Ways Steve Jobs Made Apple The World’s Most Admired Tech Company

by Davis Brand Capital on March 24, 2011 in strategic

Just 13 years ago, Apple was on the verge of bankruptcy. Today, it is the world’s most admired…

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The Future of Mobile Gadgets

by Davis Brand Capital on March 17, 2011 in uncategorized

How many will we carry? What will they look like? What will they do?

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Making Innovation Matter

by Davis Brand Capital on March 16, 2011 in strategic

The magic lies in how it’s managed, and that must come from the very top of the company.

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Has Apple’s Brand Reached a Tipping Point?

by Davis Brand Capital on March 8, 2011 in strategic

To no one’s surprise, including mine, Apple once again has the industry all abuzz about their latest innovation…

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A Whole New Name Game

by Davis Brand Capital on December 7, 2010 in uncategorized

Hundreds of naming rights are up for sale nationwide at schools, parks, government buildings and boat launches, as…

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The Year’s Biggest Corporate Blunders

by Davis Brand Capital on November 19, 2010 in strategic

Corporate reputation is very fragile. What takes years to build can be ruined overnight. Just ask BP, Toyota…

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