Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.



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TV Networks Recast the Role of Commercials

by Davis Brand Capital on February 26, 2016 in strategic

Monday’s season premiere of the NBC reality singing competition “The Voice” will include a bonus interview with last…

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Spoiler Alert: A Playbook for Marketing in the Era of Live Media

by Davis Brand Capital on February 25, 2016 in economic

When the first Academy Awards were announced in 1929, a scant few hundred people viewed the 15-minute ceremony.…

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Ad Bowl 50: Playing for Laughs

by Davis Brand Capital on February 5, 2016 in strategic

Madison Avenue will be playing for laughs during Super Bowl 50. Advertisers have traded last year’s serious and…

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Beer, Cars and Mortgages? Super Bowl Ads Go Financial This Year

by Davis Brand Capital on February 5, 2016 in strategic

Digital wallets and mortgage apps will vie with beer and cars for Super Bowl viewers as financial-services companies…

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Super Bowl TV Commercials Reign, Even in a Digital World

by Davis Brand Capital on January 29, 2016 in strategic

When digital marketing veteran Joanne Bradford was seeking to launch the first major advertising campaign for online lender…

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Marketing in the Moments, to Reach Customers Online

by Davis Brand Capital on January 18, 2016 in strategic

Moments are having a moment in advertising. Or at least a micromoment. As people flit from app to…

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Ad Spend Drove 16% ($5.8 Trillion) Of Total U.S. Sales Activity In 2014

by Davis Brand Capital on November 18, 2015 in economic

A new report from global economic research firm IHS Economics & Country Risk, backed by the Association of…

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Blake Griffin Welcomes You to The Zone in This Aspirational New Kia Commercial

by Davis Brand Capital on October 27, 2015 in design

For any top performer, be it chess, ballet or basketball, there is a higher plane of consciousness achieved…

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Yahoo Sells Out Ad Space for Live-Stream of N.F.L. Game

by Davis Brand Capital on October 22, 2015 in economic

When the Buffalo Bills-Jacksonville Jaguars game from London is streamed free globally by Yahoo on Sunday morning, the commercial…

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Report: For Every $3 Spent on Digital Ads, Fraud Takes $1

by Davis Brand Capital on October 22, 2015 in economic

As digital spend continues to reach landmark highs — it hit $27.5 billion for the first half of…

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Gawker Gets One-Third of its Revenue From Native and E-Commerce

by Davis Brand Capital on October 8, 2015 in economic

Gawker Media has an advertising problem. In addition to the industrywide problem of declining ad rates and reader…

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Apple is Running Six New 15-Second Ads for the Apple Watch

by Davis Brand Capital on October 6, 2015 in design

Still not convinced you need an Apple Watch? While Apple’s six new ads for the device don’t reveal…

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Advertising Week: GLAAD Recognizes LGBT-Inclusive Ads

by Davis Brand Capital on September 30, 2015 in cultural

Former New York Times ad columnist Stuart Elliott hosted a GLAAD panel on this year’s most buzzed-about commercials…

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Facebook’s New ‘Old School’ Ad Product Targets Big Brands’ TV Dollars

by Davis Brand Capital on September 29, 2015 in economic

Facebook’s almost 1.5 billion monthly users worldwide are an attractive audience for all marketers, but the social media…

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Trends In Global Advertising Industry: Winners And Losers — Part 1

by Davis Brand Capital on September 28, 2015 in economic

The $600 billion advertising industry, which is growing at 5% rate annually, is undergoing a rapid transition. While TV…

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Cost of Ad-Blocking Will Only be $1 Billion, Research Firm Says

by Davis Brand Capital on September 23, 2015 in economic

Some estimates have said ad sales could take $20-billion hit from ad blockers, but UBS says it is…

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These Funny Retirement Ads Remind You That, Man, You’re Already Old as Hell

by Davis Brand Capital on September 22, 2015 in design

The older you get, the more pressing is your need to prepare for retirement. And lord, you’re getting…

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Brands, Don’t Just Change Media Agencies — Change Your Approach

by Davis Brand Capital on September 21, 2015 in strategic

You’ve seen the headlines — more than $30 billion of media business has gone up for review this…

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Carat Revises U.S. Ad Spend Growth Forecast Down to 4.2 Percent in 2015

by Davis Brand Capital on September 21, 2015 in economic

It has been a tougher year in advertising than expected, at least in the U.S. Media agency network…

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Facebook Doesn’t Make As Much Money As It Could—On Purpose

by Davis Brand Capital on September 21, 2015 in economic

You can think of John Hegeman as Facebook’s chief economist. He spends his days thinking about the economics of…

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Sports Now Accounts for 37% of Broadcast TV Ad Spending

by Davis Brand Capital on September 11, 2015 in economic

While it would be hyperbolic to say that sports are the only thing keeping the lights on at…

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China Bans Advertisers From Saying They’re The Best

by Davis Brand Capital on September 9, 2015 in economic

In a huge revision of its guidelines to advertisers, the Chinese government has laid down the law preventing companies…

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With Technology, Avoiding Both Ads and the Blockers

by Davis Brand Capital on September 3, 2015 in strategic

When Allrecipes unveiled a revamped website on Tuesday, it billed the move as part of a broader transformation…

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Desktop Ad Spending Peaked In 2013

by Davis Brand Capital on September 1, 2015 in economic

Desktop advertising spending is in decline amid surging growth in mobile advertising, according to research firm eMarketer, a…

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For Yahoo’s Strategy, Marissa Mayer Downplays Programmatic Advertising

by Davis Brand Capital on May 20, 2015 in strategic

When it comes to the ad business, Yahoo CEO Marissa Mayer has had a rough go of it.…

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Facebook Tweaks Cause Concern Among Marketers, but Not Necessarily Panic

by Davis Brand Capital on April 22, 2015 in strategic

Facebook today unveiled changes to the way its news feed algorithm distributes page posts, giving more credence to posts by…

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With “One,” AOL Promises It Can Help Manage Every Dollar a Brand Spends

by Davis Brand Capital on April 14, 2015 in strategic

AOL has bigger plans than just challenging Google and Facebook in the race to rule advertising technology. The company on Tuesday…

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Marketers and Publishers Find Common Ground on Hot-Button Topic: Viewability

by Davis Brand Capital on April 13, 2015 in strategic

This issue is referred to broadly as viewability. Though it has dogged digital media for years, chief marketing…

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Outside Voices: Why Mobile Advertising May Be All About Micro-Targeting Moments

by Davis Brand Capital on April 8, 2015 in strategic

Our industry prides itself on attention to detail – scrutinizing even the little things that matter. Unfortunately, we…

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3 Ways Brands Can Use Corporate Social Responsibility Principles To Create Better Advertising

by Davis Brand Capital on April 8, 2015 in strategic

A geniune attempt to build trust with an audience—and give a brand a sense of purpose—can be far…

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‘Invention Donkey’ Takes Over GE’s Twitter Account

by Davis Brand Capital on April 2, 2015 in design

GE today is launching an online campaign called “Invention Donkey,” featuring a donkey character that will take over…

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Mobile Ads Will Smash $100 Billion Mark Worldwide In 2016

by Davis Brand Capital on April 2, 2015 in economic

It’s no secret by now that mobile devices are driving much of the growth in online advertising. Now…

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The Economist’s Tom Standage on digital strategy and the limits of a model based on advertising

by Davis Brand Capital on April 1, 2015 in strategic

The Economist has taken the view that advertising is nice, and we’ll certainly take money where we can…

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Marketers Experiment With Cinemagraph Ads

by Davis Brand Capital on March 23, 2015 in design

For marketers, piquing consumers’ interest online is now harder than ever. Internet users rarely click on banner ads…

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Miracle-Gro Plants Digital Garden With Crowd-Sourced #Springmoji

by Davis Brand Capital on March 20, 2015 in design

In an effort to make gardening sexier to digital natives, Scotts Miracle-Gro is welcoming spring with what it…

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Apple TV Could Wake Up iAd, Apple’s Sleeping Giant of an Advertising Business

by Davis Brand Capital on March 18, 2015 in economic

News that Apple is finally set to launch a subscription TV streaming service this fall shouldn’t just be…

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Can Advertising Spark a Turnaround for Sears and Kmart?

by Davis Brand Capital on March 17, 2015 in design

On the surface, the business that Sears Holdings is dangling before advertising holding companies is juicy: the chance…

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Jameson Serves a 3-D Whiskey Shot in Its New Instagram Ad

by Davis Brand Capital on March 17, 2015 in design

Jameson says it has created the first 3-D video ad for Facebook and Instagram, using a technique that…

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Pinterest Valuation at $11 Billion After New Round of Fund-Raising

by Davis Brand Capital on March 17, 2015 in economic

Less than a year after being valued at $5 billion, Pinterest has joined the 11-digit valuation start-up club.…

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7 Ways to Improve Your Video Ad Campaign

by Davis Brand Capital on March 16, 2015 in design

Programmatic video is hot, and getting hotter. According to eMarketer, in 2014, advertisers and publishers spent an eye-popping…

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Snapchat’s Discover Publishers Are Asking for Big Ad Rates — And They’re Getting Them

by Davis Brand Capital on March 13, 2015 in economic

Snapchat’s Discover platform is one of the hottest properties in media. That’s why Snapchat and its publishing partners…

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Kevin Bacon for the American Egg Board Will Crack You Up

by Davis Brand Capital on March 13, 2015 in design

Breaking news: The American Egg Board’s new campaign featuring Kevin Bacon is not only an eggcellent pitch for…

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Why Lots of Agencies and Brands Are Still Headed to SXSW

by Davis Brand Capital on March 13, 2015 in strategic

Could a conference that features panels ranging from “Cross-Channel Data Driven Marketing With TV” to “The Future of…

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Adweek’s Top 5 Commercials of the Week: March 6-13

by Davis Brand Capital on March 13, 2015 in design

It was a week of good versus evil, from everyday heroes to murderous drones. And we also had…

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How Much Could NBC Make By Selling Ads on YouTube For Jimmy Fallon?

by Davis Brand Capital on March 12, 2015 in economic

“The Tonight Show Starring Jimmy Fallon“ is a viral video machine on YouTube. But NBC famously doesn’t sell…

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Need a Stronger Prescription for PPC? 6 Paid Search Tips for Healthcare Marketers

by Davis Brand Capital on March 10, 2015 in strategic

Healthcare advertisers face similar challenges to many other industries, such as a high level of competition and expensive…

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UPS Launches ‘United Problem Solvers’ Campaign

by Davis Brand Capital on March 9, 2015 in design

UPS is launching a new campaign with the tagline “United Problem Solvers,” which replaces its “We Love Logistics”…

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P&G’s Chief Brand Officer Offers Road Map for Navigating the Future of Advertising

by Davis Brand Capital on March 9, 2015 in strategic

Procter & Gamble Co. is quickly shifting to a digital-first approach to advertising, but the new frontier includes…

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Web-Video Newcomers Undercut YouTube

by Davis Brand Capital on March 9, 2015 in economic

Technology companies including Facebook Inc., Snapchat and streaming-startup Vessel are promising large TV-channel owners better terms for their…

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These 13 Visually Stunning Ads Offer a Glimpse of Airlines’ Golden Age

by Davis Brand Capital on March 6, 2015 in design

Consumers look to airlines for plenty of things these days, but glamour probably isn’t one of them. Unless…

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Google, Wal-Mart Part Ways Over Local Shopping Ads

by Davis Brand Capital on March 5, 2015 in strategic

The relationship between Google Inc., the world’s largest Internet search provider, and Wal-Mart Stores Inc., the biggest retailer,…

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Bullish On Digital, Heineken USA Reveals 2015 Ad Plans

by Davis Brand Capital on March 5, 2015 in strategic

Heineken USA’s 2015 marketing plans include a dash of Neil Patrick Harris and a whole lot of digital…

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With New Campaign, GM Doubles Marketing Investment in GMC

by Davis Brand Capital on March 3, 2015 in strategic

General Motors Co. is giving the GMC brand its first major makeover in 15 years. The automaker on…

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Coca-Cola Celebrates Its Iconic Bottle’s 100th Birthday With 15 New Ads

by Davis Brand Capital on March 3, 2015 in design

It’s the 100th anniversary of Coca-Cola’s classic glass bottle, and the soda brand is celebrating hard—with 14 new…

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Should Adland Join the Communications War on ISIS?

by Davis Brand Capital on March 2, 2015 in cultural

Madison Avenue has helped the U.S. government fight everything from wartime foes to teen smoking. But now that…

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Farmers Excited For Oscar-Winning Ad Star

by Davis Brand Capital on February 27, 2015 in cultural

Even before he won the Oscar, Farmers Insurance already had complete faith in J.K. Simmons. The actor, who…

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Netflix Isn’t Closed to Advertisers After All; Just Ask Anheuser-Busch InBev

by Davis Brand Capital on February 27, 2015 in strategic

Netflix doesn’t feature ads on its streaming video service. It likely never will. But product placement is a…

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Caterpillar Lights Chinese Sky With A Single Generator

by Davis Brand Capital on February 27, 2015 in design

What happens when Caterpillar trucks in a single generator to Yuhu Village, a remote town in China? It…

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Kids Advertisers Slowly Embrace Web Video, Welcome YouTube

by Davis Brand Capital on February 24, 2015 in cultural

With its new kids-aimed mobile app, officially announced on Monday, YouTube would seem to have a big opportunity…

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Skewing Old, AmEx And Caddy Get Aspirational At The Oscars

by Davis Brand Capital on February 23, 2015 in strategic

There were no Samsung moments at this year’s Academy Awards — the jokes and gags handed to host…

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Big Brands’ Dedication to Instagram Video Pays Off With Follower Lifts

by Davis Brand Capital on February 20, 2015 in design

The following marketers regularly make our weekly Adweek/Shareablee chart for the best branded Instagram videos: Starbucks, Victoria’s Secret,…

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American Express Loses Antitrust Lawsuit on Merchant Rules

by Davis Brand Capital on February 20, 2015 in economic

Kenneth Chenault rolled the dice and lost. The longtime chief executive of American Express Co. refused for years…

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Yahoo Courts Developers to Expand Mobile Ad Offering

by Davis Brand Capital on February 20, 2015 in strategic

With no phone and no mobile operating system of its own, Yahoo largely missed the mobile app gold…

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Advertisers Flock to Debut of Redesigned New York Times Magazine

by Davis Brand Capital on February 19, 2015 in strategic

This Sunday’s New York Times will be heavier than usual. That’s because the usually wispy Sunday magazine has…

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Bloomberg Media Markets A New Look

by Davis Brand Capital on February 18, 2015 in design

Last month, Bloomberg unified its fleet of media properties under the moniker “Bloomberg Business,” a relaunch complete with…

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Cadillac Risks Break From Detroit With New ‘Dare Greatly’ Campaign

by Davis Brand Capital on February 17, 2015 in design

This could become Cadillac’s “Eminem moment” — a day of reckoning for the brand much like that experienced…

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Facebook Patents Clever Way To Advertise Just To Important People

by Davis Brand Capital on February 17, 2015 in strategic

Convince experts and influencers to like something, and everyone will follow their lead. The question is how to…

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The Future of Advertising Still Rests on the Art of Connecting Brands and Consumers

by Davis Brand Capital on February 16, 2015 in strategic

A few months back, someone in the pages of Adweek suggested that, given all the changes technology has…

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Interpublic Net Income Rises Double Digits as Revenue Climbs

by Davis Brand Capital on February 13, 2015 in economic

Total revenue at Interpublic Group of Companies increased 5.8% last year to $7.54 billion, the company said Friday.…

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Forbes Puts Native Ad for Fidelity on Its (Actual) Cover

by Davis Brand Capital on February 13, 2015 in strategic

A native ad for Fidelity will appear on the cover of the latest issue of Forbes, which hits…

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How CBOE Educated Investors With ‘Faces’ Campaign

by Davis Brand Capital on February 12, 2015 in design

The Chicago Board Options Exchange, an options trading company, was faced with a challenge last year: educating its…

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Ad of the Day: MetLife’s Doting Dad Is Also a Liar in This Ad With a Heartbreaking Twist

by Davis Brand Capital on February 12, 2015 in design

The tearjerking Asian insurance commercial has become something of a cliché after so many years of emotional Thai…

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You Wouldn’t Accept 70% Performance Elsewhere, So Why Should We With Viewability?

by Davis Brand Capital on February 12, 2015 in economic

It’s unbelievable that in 2015 our industry is still talking about viewability and setting targets as low as…

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There’s No Place Like Home for Dogs in Coldwell Banker Oscar Ad

by Davis Brand Capital on February 11, 2015 in design

While GoDaddy’s original Super Bowl spot was about an adorable ad puppy getting sold, Coldwell Banker Real Estate’s…

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How N.Y. Subway Riders Are Playing Virtual Basketball With Carmelo Anthony

by Davis Brand Capital on February 10, 2015 in design

The New York Knicks’ Carmelo Anthony has had no shortage of endorsement money lately, with Foot Locker, BoostMobile,…

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Armed with Data, IAB Says Bigger Ads Are Indeed More ‘Viewable’

by Davis Brand Capital on February 10, 2015 in design

Are bigger ads easier for Web users to see? That, surprisingly, turns out to be quite a controversial…

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Target’s Imagine Dragons Commercial Break Cost About $8 Million

by Davis Brand Capital on February 9, 2015 in strategic

Instead of seeing the same pirate-themed ad for the fifth time during the Grammys broadcast, big box retailer…

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In New Ad, Apple Offers Change You Can Hum Along To

by Davis Brand Capital on February 9, 2015 in design

Please don’t worry. There’s no U2 in this one. Apple, you see, wants to tell you that it…

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How Rampant is Online Ad Fraud?

by Davis Brand Capital on February 6, 2015 in economic

The online advertising industry is battling an ongoing fraud problem. Industry analysts estimate marketers waste millions of dollars…

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Gap Debuts Love Story ‘Micro-Series’ on Instagram

by Davis Brand Capital on February 5, 2015 in design

Following Gap’s noirish brand campaign from David Fincher and quirky holiday ads directed by Sofia Coppola, Wieden &…

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Instagram Videos Now Loop, and Here’s Why Brands Are So Excited About It

by Davis Brand Capital on February 5, 2015 in design

Instagram’s new, endlessly repeating video loops make it easier for users to keep watching without having to click…

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Apple Adapts its Heartwarming Holiday Ad for China

by Davis Brand Capital on February 5, 2015 in design

Apple’s U.S. holiday ad “The Song” has been retold for the Chinese market. The ad, timed for the…

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Heineken Partners With TubeMogul, Now Spends 10% of Ad Budget Via Programmatic Channels

by Davis Brand Capital on February 4, 2015 in economic

Heineken USA now spends a quarter of its advertising budget on digital media, and has been pushing particularly…

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Twitter to Sell Ads on Flipboard and Yahoo Japan

by Davis Brand Capital on February 4, 2015 in economic

Twitter has been trying to tell Wall Street for months that its audience is much bigger than the…

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Not Just Views but Real Engagement: Always’ #LikeaGirl Is a Super Bowl Winner

by Davis Brand Capital on February 4, 2015 in design

This isn’t views we’re counting this time, as basic and valid as those views are. This Super Bowl…

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Coke Unleashes Social Tech Options Following Its Super Bowl Ad

by Davis Brand Capital on February 4, 2015 in design

Following the airing of its #MakeItHappy ad during the Super Bowl, Coca-Cola launched a series of social media…

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Facebook Challenging YouTube As Place to Watch Super Bowl Ads

by Davis Brand Capital on February 2, 2015 in strategic

Over the past few years, YouTube has been the place to go to watch, share and comment on…

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And the Winner is … Budweiser, “Lost Dog”

by Davis Brand Capital on February 2, 2015 in design

Ad Meter results: See all 61 Super Bowl XLIX ads, from best to worst. As it’s done every…

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These Were the 11 Best 2015 Super Bowl Commercials

by Davis Brand Capital on February 2, 2015 in design

This wasn’t a truly great year for Super Bowl ads, but it was at least a somewhat heartening…

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Is The Most Annoying Super Bowl Ad Ever Also The Most Effective?

by Davis Brand Capital on January 30, 2015 in design

Is it possible that an ad that has made “most annoying of all time” lists and been dubbed…

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Online Political Ads Have Been Slow to Catch On as TV Reigns

by Davis Brand Capital on January 30, 2015 in strategic

After being hit with a television advertisement attacking his position on women’s issues, Mike Coffman, a Colorado Republican…

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Oreo and Ritz Mark First Super Bowl Ads to Be Purchased Programmatically

by Davis Brand Capital on January 30, 2015 in strategic

Oreo is back to its old savvy marketing self with a plan for the Super Bowl that’s sure…

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Attention Football-Hating TV Commercial Lovers – This Dish is For You

by Davis Brand Capital on January 30, 2015 in cultural

All those football haters who only watch the Super Bowl for the commercials have a new ally: Dish…

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Super Bowl Ads Turn Serious

by Davis Brand Capital on January 30, 2015 in strategic

Super Bowl viewers have come to expect TV ads laden with slapstick humor and crude gags such as…

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T-Mobile Creates Super Bowl Ad Specifically for Digital Broadcast

by Davis Brand Capital on January 30, 2015 in strategic

T-Mobile will run what it says is the first-ever ad made specifically for the digital broadcast of the…

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Toyota’s Super Bowl Ad Strategy Includes 70 Unique Facebook Video Posts

by Davis Brand Capital on January 29, 2015 in design

Facebook’s video offering has quickly become a key part of advertisers’ marketing strategy. Case in point: Toyota is…

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Reebok Goes Beyond Comfort Zone for Largest Brand Push in Decade

by Davis Brand Capital on January 29, 2015 in strategic

Reebok is prepping a new global brand push called “Be More Human” that explores the role of fitness…

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BMW Data Shows Why Brands Should Release Super Bowl Spots Early Online

by Davis Brand Capital on January 29, 2015 in strategic

BMW’s ad for its i3 car has yet to air on Super Bowl Sunday, but it’s already proving…

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Snapchat Launches Discover, a New Media Channel for Brand Advertising

by Davis Brand Capital on January 28, 2015 in strategic

Self-destructing messenger Snapchat is launching Discover today, a new tab within its mobile app that will give users…

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Hulu Says Viewability Push Has Landed It More Ad Dollars

by Davis Brand Capital on January 28, 2015 in economic

The transition to viewable ads as the online ad currency of choice doesn’t have to hurt. Just ask…

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Pinterest Pushes Ads Further Toward Users’ Personal Spaces

by Davis Brand Capital on January 28, 2015 in strategic

Advertisements are beginning to invade Pinterest users’ personal spaces. Some users of the photo-bookmarking site will now see…

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Larger Mobile Screens are Kicking Ads Into Higher Gear

by Davis Brand Capital on January 27, 2015 in strategic

The growing popularity of large-screen mobile devices is having a big effect on mobile ads. That’s one of…

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Google Shopping Ads Score Big With Retailers

by Davis Brand Capital on January 27, 2015 in economic

Google’s shopping ads, once derided as an example of Google turning evil, saw huge growth in the fourth…

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NFL Brings a Domestic-Abuse Ad to Super Bowl

by Davis Brand Capital on January 27, 2015 in cultural

Most of this year’s Super Bowl ads will feature the usual light-hearted themes, mixing humor, celebrities and animals.…

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Jell-O Joins the ‘Love’-fest as Part of Brand Overhaul

by Davis Brand Capital on January 26, 2015 in design

For the second time in 17 months, Kraft Foods Group is rebooting its struggling Jell-O franchise with new…

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Coke’s Super Bowl Ad Seeks to Make the Internet Happier

by Davis Brand Capital on January 26, 2015 in design

Coca-Cola has an ambitious plan for its Super Bowl ad. “Our goal is to inspire America to become…

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Dear Kitten Is In, and Carl’s Jr Is In Trouble

by Davis Brand Capital on January 23, 2015 in design

In a first for branded entertainment, Buzzfeed and Purina’s Dear Kitten is headed to the Big Game, while…

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Super Bowl 2015: 5 Questions with Mercedes-Benz on ‘The Big Race’

by Davis Brand Capital on January 23, 2015 in design

Mercedes-Benz got dusted by BMW last year in the annual luxury sales race in the US, as well…

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GM is Beaming Advertisements Into Your Car

by Davis Brand Capital on January 22, 2015 in strategic

GM has taken the first, halting steps toward an inevitable future of advertisements and coupons being beamed into…

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6 Fitspiration Ads Designed to Get Your Butt Off the Couch

by Davis Brand Capital on January 22, 2015 in design

It’s not even Feb. 1 yet and, if you’re anything like the average American, you’re not exactly killing…

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Super Bowl Gets a Spike in Newbie Advertisers

by Davis Brand Capital on January 22, 2015 in strategic

Glue maker Loctite will spend more money for 30 seconds of airtime during the Super Bowl than it…

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L.A. Bus Shelters Minus Booze Ads Equals Public Health Victory Over Big Alcohol

by Davis Brand Capital on January 21, 2015 in cultural

Alcohol Justice joined with Los Angeles-based coalition – NoAlcoholAds.org – to thank members of the Los Angeles City…

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Fast-Food Ads Fared Well Among Millennials Last Year

by Davis Brand Capital on January 21, 2015 in cultural

Hard to believe it nowadays, but ads matter, even among Millennials. The top ad last year, based on…

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Forrester: Pinterest Doesn’t Work For Marketers

by Davis Brand Capital on January 21, 2015 in strategic

While Pinterest’s ad strategy is taking shape, analysts remain on the fence about the pin-based social network, and…

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Alcohol Ads Linked To Underage Drinking

by Davis Brand Capital on January 20, 2015 in cultural

There is more evidence that alcohol advertising on television does indeed contribute to underage drinking and binge drinking,…

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Yahoo Reorganizes Ad Product Team, Says Memo to Staff

by Davis Brand Capital on January 16, 2015 in strategic

Marissa Mayer is reorganizing management at Yahoo as part of her effort to jumpstart the company’s stagnant advertising…

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The Case for Keeping Super Bowl Ads Secret

by Davis Brand Capital on January 16, 2015 in strategic

It’s hard to predict which football team will win the Super Bowl. It’s a bit easier to gauge…

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Will Millennials Cough Up Money for Media?

by Davis Brand Capital on January 16, 2015 in economic

The old saw is that millennials may spend a lot of time-consuming media, but they’re far less likely…

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As Pinterest Pitches Ads, Brands Flock to ‘Pinfluencers’

by Davis Brand Capital on January 16, 2015 in strategic

In the past few months, advertisers ranging from Tommy Hilfiger to VH1 to Benjamin Moore started spending marketing…

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Snapchat Is Asking Brands for $750,000 to Advertise and Won’t Budge

by Davis Brand Capital on January 15, 2015 in economic

Snapchat is asking brands for $750,000 a day for its new ads, according to multiple industry sources who…

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Volkswagen Ad Is Most Shared Super Bowl Spot of All Time

by Davis Brand Capital on January 15, 2015 in design

The stakes are high for advertisers in the Super Bowl to produce an entertaining commercial that viewers will…

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ESPN’S $7.3 Billion Bet Pays Off

by Davis Brand Capital on January 13, 2015 in economic

ESPN is charging advertisers $1 million for a half second spot during the college football championship game.

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Twitter Sharpens Its Strategy to Win Over Investors

by Davis Brand Capital on January 12, 2015 in economic

Twitter executives on Wednesday laid out their long-term strategy at the company’s first analyst day, attempting to address…

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Newcastle Brown Ale Calls for Other Brands to Join a Sly Super Bowl Ad Campaign

by Davis Brand Capital on January 12, 2015 in strategic

Crowning itself the Robin Hood of the Super Bowl, the beer maker Newcastle Brown Ale is trying to…

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Brands’ Next Big Celebrity Deals May Be With Social Media Stars

by Davis Brand Capital on January 12, 2015 in design

Marketers have long been paying social media stars to crank out branded photos, videos and tweets, and now,…

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Was McDonald’s ‘Signs’ Ad on the Golden Globes Inspiring or Abominable?

by Davis Brand Capital on January 12, 2015 in design

McDonald’s really wants people to think it cares about community. But go figure, not everyone is convinced. The…

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The Quartz Guide to Making Ads That Don’t Suck

by Davis Brand Capital on January 9, 2015 in design

Quartz, Atlantic Media’s business news site, is known for pushing the envelope on page design and visualizations, but…

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Starbucks’ Stop-Motion Clip on Instagram Strikes a Creative Chord

by Davis Brand Capital on January 8, 2015 in design

In terms of creativity, this week’s Adweek/Shareablee weekly branded Instagram video chart has a strong showing. Leading the…

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Google to Tell Brands When Their Video Ads Are Actually Seen

by Davis Brand Capital on January 7, 2015 in design

Google is getting more transparent with advertisers about whether consumers are actually watching their online video ads. Google…

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For Super Bowl, Anheuser-Busch Aims at Younger Crowd

by Davis Brand Capital on January 7, 2015 in strategic

The Super Bowl attracts more than 100 million viewers every year. Anheuser-Busch is trying to connect with the…

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Rite Aid to Deploy 3-D End-Cap Kiosks Across New York, Los Angeles Markets

by Davis Brand Capital on January 6, 2015 in design

Rite Aid stores in New York and Los Angeles will be featuring futuristic end-caps in partnership with Provision…

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The Top 5 Changes on Madison Ave. Over the Last 25 Years

by Davis Brand Capital on December 19, 2014 in strategic

From the early 1990s to the mid-2010s — almost a quarter-century of fundamental changes for Madison Avenue, and…

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Good Times Continue for Online Advertising

by Davis Brand Capital on December 19, 2014 in economic

Another quarter, another record high mark for the online advertising business. Internet ad spending reached a new zenith…

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YouTube Challenger Vessel Details Subscription, Ad-Supported Service

by Davis Brand Capital on December 18, 2014 in strategic

Vessel launched an early version of its much anticipated online-video service Wednesday, looking to attract producers and performers…

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Carnival Sails Into Super Bowl

by Davis Brand Capital on December 18, 2014 in design

The Super Bowl can be a bumpy ride for advertisers — especially newbies — but that’s not stopping…

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14 Brilliant Outdoor Ads That Rocked the Real World in 2014

by Davis Brand Capital on December 17, 2014 in design

As usual, many of this year’s most inspired and delightful advertisements weren’t found on TV, in print or…

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Coke Bows Out of American Idol

by Davis Brand Capital on December 17, 2014 in strategic

Long-time American Idol sponsor, Coca-Cola Co. said it will no longer support the one-time mega hit. Coke had…

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Facebook Duels With YouTube on Video Ads

by Davis Brand Capital on December 16, 2014 in strategic

Video Ads Performing Well on Facebook, But YouTube Still Accounts For More Views Facebook has turned heads over…

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The Power of GIFs: Imgur’s Plan to Become a Serious Business

by Davis Brand Capital on December 11, 2014 in strategic

If a picture is worth a thousand words, then all the GIFs and memes on Imgur must be…

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Everyone Knows TV Is Dying, So Why Do CMOs Overspend on TV Ads?

by Davis Brand Capital on December 11, 2014 in strategic

The trend toward the death of broadcast TV as we’ve known it keeps moving forward. This trend may…

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YouTube’s Most Popular Ads of 2014

by Davis Brand Capital on December 10, 2014 in design

Google’s YouTube on Tuesday announced the 10 most popular ads across its service in 2014. Nike claimed the…

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Toys Are More Divided by Gender Now Than They Were 50 Years Ago

by Davis Brand Capital on December 9, 2014 in cultural

When it comes to buying gifts for children, everything is color-coded: Rigid boundaries segregate brawny blue action figures…

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Programmatic Content Will Bring Human Happiness, If Great Storytelling is Behind It

by Davis Brand Capital on December 9, 2014 in design

In ancient Greece, to become a great orator, you had to master three disciplines—logic, rhetoric and grammar. A…

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Santa Is a Hipster, and a Pretty Funny One, in This Agency’s Holiday Video

by Davis Brand Capital on December 9, 2014 in design

Is Santa Claus a hipster? He’s got the unkempt mane and alternative lifestyle down pat. Yet he seems…

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J&J and Tylenol Have a New Take on Norman Rockwell’s America

by Davis Brand Capital on December 5, 2014 in cultural

What would a Norman Rockwell family look like today? Johnson & Johnson’s Tylenol has an answer in its…

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Dial “B” for Bot

by Davis Brand Capital on December 4, 2014 in strategic

A WITTY commercial for Adobe, the software firm, that aired last year showed a blissful team of executives…

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56% of Digital Ads Served Are Never Seen, Says Google

by Davis Brand Capital on December 3, 2014 in economic

An incredible 56.1% of ads on the internet are not seen by humans, according to new research released…

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Inside T Brand Studio, The New York Times’ Native Ad Unit

by Davis Brand Capital on December 2, 2014 in strategic

Many publishers may see native advertising as their savior, but The New York Times has approached it with…

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Five Ways to Get More From Digital Advertising

by Davis Brand Capital on December 2, 2014 in strategic

Digital-advertising spending is poised to enter the big leagues. While traditional media such as television currently maintain a…

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Arby’s Forgets Advertising Deal With Pepsi, Makes Apology Ad Entirely About Pepsi

by Davis Brand Capital on December 2, 2014 in strategic

As part of an agreement to serve Pepsi products in its restaurants, fast food chain Arby’s is obligated…

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The 4 Major Digital Ad Formats Face Off

by Davis Brand Capital on December 1, 2014 in design

Much has been said about the death of the traditional banner ad, and new benchmarking research from Adform…

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The 10 Best Ads of 2014

by Davis Brand Capital on December 1, 2014 in design

Score one for advertising, and for anti-advertising too. Plenty of campaigns—in all sorts of styles, themes and textures—found…

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Harrods Christmas Campaign Features Stop-Motion Animation, Fairy-Tale Film

by Davis Brand Capital on November 24, 2014 in design

The British department store has released a film just in time for the holiday season.

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Intel Goes For Big Bang With Jim Parsons Spot

by Davis Brand Capital on November 21, 2014 in design

“The Big Bang Theory” star Jim Parsons is linking with Intel for his first brand endorsement. The tech…

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As ‘Unboxing’ Explodes on YouTube, Brands Look to Ride the Wave

by Davis Brand Capital on November 20, 2014 in cultural

Unboxing is a huge and growing phenomenon, and this year Google is selling advertisers on being a part…

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The Top 20 Most-Shared Ads of 2014

by Davis Brand Capital on November 20, 2014 in design

As 2014 comes to a close, it’s time to reminisce about the brands that wooed us with clever…

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How MailChimp’s Irresistible “Serial” Ad Became the Year’s Biggest Marketing Win

by Davis Brand Capital on November 20, 2014 in design

The podcast Serial, a true crime story told in tantalizing weekly installments by the producers of This American…

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The NY Times Runs Its First Print Native Ad

by Davis Brand Capital on November 19, 2014 in strategic

The New York Times has been producing increasingly elaborate native ads online, and now it has gone a…

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Times Square’s Biggest and Most Expensive Digital Billboard Is Set to Shine

by Davis Brand Capital on November 19, 2014 in design

In an era when digital screens large and small proliferate but attention is increasingly scarce, some marketers are…

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In Overhaul, Pizza Hut Tries Adventurous Menu Offerings and a Dash of Irreverence

by Davis Brand Capital on November 19, 2014 in strategic

MUCH is at stake as Pizza Hut begins on Wednesday what executives are calling the biggest campaign in…

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With a Whisper, Pfister Takes a Comedic Jab at Highbrow Faucet Commercials

by Davis Brand Capital on November 14, 2014 in design

Household faucets are the essence of functionality, but they are often advertised as luxury goods. Last year, for…

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Ad of the Day: Sainsbury’s Recreates Famous 1914 Christmas Truce in Stunning New Ad

by Davis Brand Capital on November 13, 2014 in design

Monty the penguin has his first real competition for best Christmas ad of the year, as Sainsbury’s just…

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Facebook Debuts ‘Privacy Basics’ And Updates Policies To Reflect More Personalized Ads

by Davis Brand Capital on November 13, 2014 in cultural

Facebook has a new update to its privacy policies, as well as its terms and conditions for users.…

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Yahoo Buys BrightRoll, a Video Ad Platform, for $640 Million

by Davis Brand Capital on November 12, 2014 in economic

Yahoo’s chief executive, Marissa Mayer, is starting to spend the $6.3 billion that the Internet company netted from…

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Jaguar’s Google Glass App Brings Print Ads to Life

by Davis Brand Capital on November 11, 2014 in design

Jaguar has a clever way to take you inside the plot of its latest villain-themed campaign. Today, the…

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Search Arbitrage Accounts For Largest Percentage Of Ads Competing On Brand Trademarks

by Davis Brand Capital on November 11, 2014 in strategic

Brands are often struggling with other advertisers encroaching on their trademark terms in search ads. Sometimes brand trademarks…

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Already, Marketers Look Past Christmas to the Super Bowl

by Davis Brand Capital on November 7, 2014 in strategic

WHEN Madison Avenue starts Halloween advertising before Labor Day and Christmas advertising before Halloween, it ought to come…

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John Lewis May Have Already Won Christmas With Its Adorable Penguin Ad

by Davis Brand Capital on November 7, 2014 in design

There’s enormous pressure on John Lewis and adam&eveDDB to deliver an incredible Christmas ad every year—Christmas, after all,…

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AOL Revenue Jumps on Ad Growth

by Davis Brand Capital on November 6, 2014 in economic

AOL Inc. said its advertising revenue surged in the third quarter, thanks to a strong performance in the…

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Study Finds Mercedes Advertising Outperforms Competitors Across the Board

by Davis Brand Capital on November 5, 2014 in design

Over the past few months, Mercedes’ digital team has nimbly worked a number of social platforms to build…

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Netflix Launches New Outdoor Advertising Campaign with Responsive GIFs

by Davis Brand Capital on November 4, 2014 in design

Iconic scenes from movies appropriate to the environment are popping up even faster than their unique content Some…

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Ad of the Day: Crest Gets Kids All Jacked Up on Candy in Cute and Crazy Halloween Ad

by Davis Brand Capital on October 29, 2014 in design

We’re approaching the holiday where little kids dressed as Marvel superheroes and the cast of Frozen will descend…

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22 Vintage Adverts That Would Be Banned Today

by Davis Brand Capital on October 29, 2014 in design

If you’re ever in need of an advertising slogan, Men Love Fannies is a good place to start.…

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GroupM and Unilever Push Publishers for More Proof Ads are Being Seen

by Davis Brand Capital on October 27, 2014 in strategic

Over the past year, the online ad industry has begun to embrace new measurement standards designed to ensure…

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The Most Interesting Man in the World Is Now on Oculus Rift

by Davis Brand Capital on October 27, 2014 in design

He doesn’t often do virtual reality, but when he does, it’s pretty awesome. Dos Equis ad icon The…

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Newspaper Ad Revenue Fell $40 Billion in a Decade

by Davis Brand Capital on October 23, 2014 in economic

The fact of the decline of the newspaper business is not news. But a recent essay from the…

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Five Ways to Maximize ROI in the Consumer-First World

by Davis Brand Capital on October 21, 2014 in strategic

The revolution may or may not be televised, but it will definitely be viewed on multiple screens at…

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The ‘Chinese Google’ Is Making Big Bucks Using AI to Target Ads

by Davis Brand Capital on October 20, 2014 in economic

Deep learning can do many things. Tapping the power of hundreds or even thousands of computers, this new…

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Snapchat Launches Ad Product

by Davis Brand Capital on October 20, 2014 in economic

Snapchat, the mobile app that’s lets users send vanishing messages, plans to introduce ads to its service this…

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We’re Bombarded With Political Ads Every Election. But Do They Actually Work?

by Davis Brand Capital on October 17, 2014 in design

Across the United States, thousands of political ads are infiltrating televisions, chasing the votes of that tiny odd…

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Top 5 Commercials of the Week: Oct. 10-17

by Davis Brand Capital on October 17, 2014 in design

A lavish celebrity fragrance spot. A six-hour preroll ad. A great pop-up store stunt. An ad remake with…

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Your Instagram Picture, Worth a Thousand Ads

by Davis Brand Capital on October 16, 2014 in strategic

Alina Tsvor is a 24-year-old freelance photographer who sometimes struggles to make ends meet. But when Ms. Tsvor…

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Bill Gross Exit From Pimco Unleashes Funds Ads War for Clients

by Davis Brand Capital on October 15, 2014 in design

The departure of Bill Gross from Pimco has unleashed an advertising war, as rival bond fund managers try to lure…

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Virgin America’s 6-Hour Preroll Ad Is Creepy, Warholian and Sort of Brilliant

by Davis Brand Capital on October 15, 2014 in design

People have a hard time sitting through five seconds of pre-roll on YouTube. How will they react to…

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This North Face Store’s Floor Disappears, Forcing Startled Shoppers to Climb the Walls

by Davis Brand Capital on October 14, 2014 in design

Fancy yourself the outdoorsy type, eh? You’ve got all the slickest gear for the rugged lifestyle you live…

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Beyonce Is the Queen of Commercials in This Supercut of Her Best Ads

by Davis Brand Capital on October 10, 2014 in design

Who runs the world? Women. Or rather one woman: Beyoncé Knowles-Carter. That much is clear in her commercial…

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This Digital Mall Ad Plays Pictionary With You, and Gives Out Fabulous Prizes

by Davis Brand Capital on October 9, 2014 in design

Today, everything’s an ad. Or a game. Sometimes both. Agency TrojanOne in Toronto created this mall installation in…

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Is Instagram Becoming a TV Substitute Like YouTube?

by Davis Brand Capital on October 9, 2014 in strategic

For the past several weeks, Ellen’s top-performing Instagram video has regularly blown other TV marketers out of the…

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Google Embeds Itself in NYC With Some Delightful Site-Specific Outdoor Ads

by Davis Brand Capital on October 8, 2014 in design

Google has been running a lovely ad campaign promoting its rebranded mobile app. But some of the best…

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Top 10 Branded Videos: GoPro Travels the World to Find Latest Astonishing Footage

by Davis Brand Capital on October 8, 2014 in design

GoPro’s video prowess has already been well documented, but its latest video shows just how much the brand’s…

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Top 10 Branded Videos: KLM Enlists a Beagle to Find Your Missing Phone

by Davis Brand Capital on October 3, 2014 in design

KLM cranked up the charm this week to grab the No. 1 spot on the Adweek/VidIQ top 10…

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So Starbucks Is Really Good at Instagram Videos, Too

by Davis Brand Capital on October 3, 2014 in design

Whether or not Starbucks’ actual coffee gets you buzzing, the retailer’s marketing efforts always seem like a pretty…

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Video Is ‘Display 2.0′: Marissa Mayer Woos Advertisers With the ‘Yahoo Brand’

by Davis Brand Capital on October 3, 2014 in strategic

As she kicks off her third year at the helm of Yahoo, Marissa Mayer is courting advertisers aggressively.  She met…

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This Bieber Video Can Have Your Brand Laughing Its Way to the Bank

by Davis Brand Capital on October 2, 2014 in design

If you don’t want your branded video to become an online punchline, you need Todd Bieber. As creative…

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5 Hot Trends in Advertising

by Davis Brand Capital on October 2, 2014 in strategic

If you’ve ever wondered if it’s possible to converse in vernacular consisting almost entirely of industry buzzwords, look…

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Google Is Bringing More Brand-Friendly Ads to Mobile

by Davis Brand Capital on September 29, 2014 in strategic

A big reason the growth in mobile ad spend hasn’t caught up to the growth in mobile audience…

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Consumers Now Expect Everything to Work on All Devices

by Davis Brand Capital on September 29, 2014 in cultural

As the conversation around digital advertising focuses around the shift from desktop to mobile, and more recently the…

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Starbucks Reminds Consumers of its Roots

by Davis Brand Capital on September 29, 2014 in design

Starbucks is kicking off a big branding campaign that won’t highlight coffee but instead promote what happens in…

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Programmatic Ad Buying to Reach $21 Billion

by Davis Brand Capital on September 29, 2014 in economic

Machines are taking on a much bigger role in advertising buying round the world, according to a new…

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With New Ad Platform, Facebook Opens Gates to Its Vault of User Data

by Davis Brand Capital on September 29, 2014 in strategic

Facebook built itself into the No. 2 digital advertising platform in the world by analyzing the vast amount…

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TV Networks Offering More On Demand to Reduce Ad-Skipping

by Davis Brand Capital on September 26, 2014 in economic

CBS, Fox (FOXA) and the other TV broadcasters are delivering more shows on demand through pay-TV services to…

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Twitter to Launch Targeted Ads for Movies

by Davis Brand Capital on September 25, 2014 in design

Twitter is getting into the movie business. The company is poised to begin beta testing on targeted ads…

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Most Adults Don’t Mind 4 Months of Christmas Ads

by Davis Brand Capital on September 25, 2014 in cultural

It’s the most wonderful time of the year. Kmart has launched the season’s first holiday ad. Santas are…

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Advertisers Navigate N.F.L.’s Handling of Domestic Violence Cases

by Davis Brand Capital on September 24, 2014 in strategic

When Under Armour signed a 10-year agreement to put its name on the Baltimore Ravens’ practice facility in…

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How Alibaba Makes Money from Ads

by Davis Brand Capital on September 24, 2014 in strategic

Alibaba Group not only dominates China’s e-commerce but also runs one of the biggest online advertising businesses in…

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Giants CEO Hints At Future Advertising On Major League Baseball Jerseys

by Davis Brand Capital on September 23, 2014 in economic

San Francisco Giants CEO Larry Baer is apparently in favor of breaking the Major League Baseball ban regarding…

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Will Retailers Creep People Out With In-Store Beacons?

by Davis Brand Capital on September 23, 2014 in cultural

Technology and advertising experts have been heralding retail “beacons” — devices that send messages to shoppers based on…

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Brand Publishers Are Ditching Facebook in Favor of Microsites

by Davis Brand Capital on September 22, 2014 in strategic

Brand publishers are more aware that they’re really just renting social media space on Facebook and are moving…

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Brands Make Big Plays for NFL Stardom with Long List of Endorsements

by Davis Brand Capital on September 9, 2014 in design

As the NFL season got underway this weekend, plenty of big brands have turned to big-name players to…

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Facebook Sees Growing Ad Opportunity in Africa

by Davis Brand Capital on September 8, 2014 in economic

In recent months Facebook has stepped up its advertising efforts outside of established markets such as the U.S.…

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Town Becomes a Beer Ad, but Residents Don’t Feel Like a Party

by Davis Brand Capital on September 5, 2014 in cultural

Workers have been busy in this bucolic, out-of-the-way ski town: The streets have been painted blue, as have…

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IKEA Channels Apple in a Hilarious Ad for Its New Catalog ‘Bookbook’

by Davis Brand Capital on September 4, 2014 in design

There’s a reason the items you see in an IKEA catalog look so ridiculously appealing — it’s because…

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As Football Season Appears, So Do the Fall Campaigns

by Davis Brand Capital on September 4, 2014 in strategic

MANY retailers and clothing companies have already started their autumn advertising efforts. Now comes the rest of Madison…

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Will Advertising Dollars Return to TV?

by Davis Brand Capital on September 3, 2014 in economic

The television-advertising market suffered a brutal spring and summer, as national marketers reduced their spending. Now, as the…

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Can Nike Block Under Armour’s Marketing Shot?

by Davis Brand Capital on September 3, 2014 in strategic

Nike may have bested Under Armour in a shoe endorsement bidding war for NBA star Kevin Durant, but…

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Is Your Brand a Social Media Gatecrasher?

by Davis Brand Capital on September 2, 2014 in strategic

Another great cartoon from marketoonist Tom Fishburne illustrates the problem with many brands’ social media activity. This content…

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Full Speed Ahead: Brands Immediately Hop on Board Instagram’s Hyperlapse

by Davis Brand Capital on August 27, 2014 in design

It didn’t take marketers long to jump on Hyerlapse, Instagram’s new app for making time-lapse videos. Within hours…

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How Brands Can Remain Human When Native and Ad Tech Collide

by Davis Brand Capital on August 26, 2014 in strategic

John Oliver gave a blistering rant on native ads earlier this month on his HBO program, “This Week…

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Viral Video of Week: Emmy Winners Power Audi Ad

by Davis Brand Capital on August 26, 2014 in design

To promote its sponsorship of the Emmy Awards, Audi teamed up with “Breaking Bad” stars Bryan Cranston and…

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How ‘Viewability’ Can Save Display Advertising

by Davis Brand Capital on August 25, 2014 in strategic

Display ad bashing is in vogue, but writers who whip up lists of “fascinating”, “mind blowing” or “horrifying”…

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Facekini Trend Merits International Fashion Shoot

by Davis Brand Capital on August 22, 2014 in cultural

In many Asian countries, white skin is associated with higher social status, while dark skin is associated with…

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Global Advertising Will Climb Back To Its Pre-Crisis Peak Next Year

by Davis Brand Capital on August 21, 2014 in economic

Global advertising is on track to once again match its 2007 apex next year. At least, that’s the…

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Brazilian Beer Film Shows Consumers as Creatures of the Night

by Davis Brand Capital on August 21, 2014 in design

When you think about going out at night to head out to a bar, several images come to…

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Newcastle Asks Fans For Marketing Help

by Davis Brand Capital on August 20, 2014 in design

Newcastle Brown Ale is soliciting photos from its fans that the beer brand can digitally manipulate and turn…

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CMOs: Mobile Spend Slowing, Social Going Strong

by Davis Brand Capital on August 19, 2014 in economic

Spending on social media and video is accelerating, while spending on mobile marketing shows signs of slowing, according…

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Mobile Advertisers are Getting Results by Acquiring and Re-engaging Their Mobile Customers.

by Davis Brand Capital on August 14, 2014 in strategic

According to AppLovin’s Co-founder and CEO Adam Foroughi, getting an app install is easy. Getting an app install…

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The Internet’s Original Sin

by Davis Brand Capital on August 14, 2014 in strategic

All of us have screwed up situations in our lives so badly that we’ve been forced to explain…

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16 Creepiest Targeted Facebook Ads

by Davis Brand Capital on August 13, 2014 in design

Nope, you aren’t the only person who’s been inundated with oddly specific Facebook ads. Whether they’re for T-shirts…

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Banks’ Digital Marketing Hyperopia

by Davis Brand Capital on August 13, 2014 in strategic

Myopia being the term used by Kevin Tynan, CMO of Liberty Bank for Savings, in an editorial in…

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Why Advertisers Can’t Wait to Get Their Hands on Your Selfies

by Davis Brand Capital on August 13, 2014 in strategic

By one estimate, consumers share some 1.8 billion photos every day. Hidden among many of those are hints…

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Vacation Destinations Lure Tourists With Creative Social Campaigns

by Davis Brand Capital on August 12, 2014 in design

Just convincing consumers to travel to the local mall is enough of a challenge. Enticing them to lay…

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Why Branded Short Films Rope in Famous Faces

by Davis Brand Capital on August 11, 2014 in design

Is it a short film or is it an ad? This question is being asked more often as…

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When (and Why) to Pay for Tweets

by Davis Brand Capital on August 11, 2014 in design

If you’re on social media, you’ve seen them: ads dressed up to look (almost) exactly like normal tweets,…

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HP Made A TV Ad Entirely Of Vines

by Davis Brand Capital on August 11, 2014 in design

Hewlett-Packard has enlisted some social media star-power for its latest TV ad. HP on Monday unveiled a new…

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Publishers Try Crazy Idea: Fewer Ads, Higher Pricing

by Davis Brand Capital on August 8, 2014 in economic

If you think you’re seeing fewer ads while browsing publisher sites, it’s not your imagination. With recent redesigns,…

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YouTube Superstars Bring In The Fans, But Not The Money—Yet

by Davis Brand Capital on August 7, 2014 in economic

When YouTube kicked off its creator marketing campaign in May, the Google-owned video site hoped to attract new viewers.…

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CMO Today: The TV Ad Business’s Not So Hot Summer

by Davis Brand Capital on August 7, 2014 in strategic

Here’s your morning roundup of the biggest marketing, advertising and media industry news and happenings. MORE DOWNBEAT COMMENTS…

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YouTube buys video creation app Directr to bolster video ad sales

by Davis Brand Capital on August 7, 2014 in economic

Google’s YouTube has acquired Directr. The iOS app lets small businesses, shoot, edit and upload marketing videos. The…

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13 Goofy Ads From The Early Days Of Computing

by Davis Brand Capital on August 6, 2014 in design

Part of what makes vintage advertisements fascinating is the way they reveal what the companies of an earlier…

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Messi Blazes Through Barcelona in Spectacular Adidas Light Projection Stunt

by Davis Brand Capital on August 5, 2014 in design

After the triumphs of the World Cup, the Argentinean soccer star Lionel Messi is back in Barcelona —…

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Patagonia Launches Ad To Talk Up How Good Its Weed Is

by Davis Brand Capital on August 5, 2014 in design

Surfers are known to be a weed-friendly bunch, but beyond hippie clothes made from hemp, few actually wear…

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Why Cannabis Company Leafly Bought A Full Page Ad in the New York Times

by Davis Brand Capital on August 4, 2014 in strategic

Newspapers are having a tough time wooing advertisers these days, but there could be a new category of…

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YouTube Effort Boosts Awareness, But What About Ad Sales?

by Davis Brand Capital on August 1, 2014 in economic

Four months ago YouTube launched a marketing blitz to make audiences and advertisers more aware of its homegrown…

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Johnson’s Baby Turns to Social-Media Transparency to Woo Millennial Moms

by Davis Brand Capital on July 30, 2014 in design

Johnson & Johnson’s flagship baby brand is launching its biggest ever social-media effort to reach millennial moms. Initially,…

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Shakira’s ‘La La La’ is Now the Most-Shared Ad of All Time

by Davis Brand Capital on July 30, 2014 in cultural

After three years as the world’s most-shared ad, Volkswagen’s “The Force” ad has been eclipsed by Shakira’s Activia-sponsored…

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CMO Today: Twitter Wows With Earnings, User Growth

by Davis Brand Capital on July 30, 2014 in strategic

Here’s your morning roundup of the biggest marketing, advertising and media industry news and happenings. STRONG TWITTER EARNINGS…

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Science Shows Why Marketers Are Right to Use Nostalgia

by Davis Brand Capital on July 29, 2014 in cultural

Nostalgia, by heightening feelings of connectedness, reduces people’s desire for money, says a team led by Jannine D.…

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The Truth About Mobile Advertising?

by Davis Brand Capital on July 29, 2014 in strategic

Like last year and the year before that, 2014 has been dubbed the “Year of Mobile” when ad…

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Readers Don’t Trust Sponsored Content—but They Still Trust It More Than Leading Cable News

by Davis Brand Capital on July 28, 2014 in strategic

At the end of the day, publishers depend on the trust of their readers. And while sponsored content…

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Reebok Gets Into the Bacon Business, Catering to CrossFitters’ Sizzling Indulgence

by Davis Brand Capital on July 25, 2014 in design

It’s a big week for that neighbor of yours who can do a hundred pull-ups and toss tractor…

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