Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.



A Sweet Twist on Apple Branding

Most often, analysis of brand strategy is focused on a name brand consumer product and its conventional efforts, such as John Deere’s social marketing strategy, Benetton’s scandalized ad campaign, Dr.Pepper’s questionable “men only” positioning or Apple doing… anything.

read original article



Comments

Related Thinking

cultural

The Chipotlification of American Fast Food

October 31, 2014

economic

Millennials, Gen Z Like Mobile Payments

October 31, 2014