Remember how crazy, desperate United and Delta got when JetBlue started making cheap flights cool? With those nutty flight attendants’ ad libs, TV in the seats and interesting snacks? They thought they couldn’t compete with that tonality, so they created two new sub-brands; Song even got Kate Spade to design the uniforms. Starbuck’s 15th Avenue may be the Starbucks’ version of TED and Song.
strategicNovember 21, 2014
culturalNovember 21, 2014
creativeNovember 21, 2014
economicNovember 21, 2014
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