Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.

Spotify Knows Me Better Than I Know Myself

The days when you could listen to guilty pleasure music without consequence are over.

In the dark ages, people used to buy music in a store. But stores never knew how many times you played the album you bought, or a particular song on that album, and the closest we came to a music recommendation engine was a clerk doing his best impression of John Cusack in “High Fidelity.”

The world has changed. Today, many of us don’t even buy music digitally anymore, let alone in a store. We subscribe to streaming services and let our entire musical lives exist on an app.

So when the music streaming service Spotify — which I use almost exclusively these days — offered to to analyze my listening habits using a new tool it has developed, and algorithmically recommend new songs and artists to me, I immediately accepted.

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