Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.



Sports Brands Vs Sports Teams on Vine

As sports fans, we now expect to see bite sized, snackable content from our favourite athletes, sports teams and brands providing us with digestible content on-the-go, wherever and whenever we are….

Vine has become the go to platform for it’s succinct video based insight into those we rely on for entertainment week in, week out.

The challenge however, as is the case with emerging social media platforms, is the willingness for clubs and teams to evolve, adapt and grow alongside the expectations of fans.

Whilst many sports fans look to compare the social media activity by the likes of Nike and adidas, few are analysing how these two giant sports brands fare against their indirect rivals and partners, sports teams.

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