“What is a friend?” This question is constantly echoing across the internet. But, digital relationships (just like non-digtal ones) are not absolute. They are fluid. And online friendship is better described along a spectrum defined by the actions people take and how we feel about them. The more useful question for individuals and brands who are interested in cultivating online friendships is How do I move my friends from acquaintanceship to “best friendliness”?
strategicNovember 21, 2014
culturalNovember 21, 2014
creativeNovember 21, 2014
economicNovember 21, 2014
© 2014 Davis Brand Capital. All rights reserved.