Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.



Social Media Optimization: SMO is the New SEO ‘“ Part 1

As a brand, publisher, designer, photographer, artist, or filmmaker, the social web is your new distribution channel as well as your portfolio for intellectual assets. Whether you’re in the business of creating, marketing, selling, or distributing media, the social Web is an incredible medium that can create a brand, establish visibility, and build demand, all without active promotion. It’s about letting your expertise or work market itself through the practice of a socialized form of inbound marketing that helps make content discoverable when people search.

read original article



Comments

Related Thinking

cultural

The End of the Impulse Shopper

November 25, 2014

creative

Why Virtual Reality Is Happening Now

November 25, 2014