Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.



Social Media Optimization: SMO is the New SEO ‘“ Part 1

As a brand, publisher, designer, photographer, artist, or filmmaker, the social web is your new distribution channel as well as your portfolio for intellectual assets. Whether you’re in the business of creating, marketing, selling, or distributing media, the social Web is an incredible medium that can create a brand, establish visibility, and build demand, all without active promotion. It’s about letting your expertise or work market itself through the practice of a socialized form of inbound marketing that helps make content discoverable when people search.

read original article



Comments

Related Thinking

creative

Clear Channel Rebrands As IHeartMedia

September 16, 2014

economic

What Good Is Impact Investing?

September 16, 2014