As more and more advertising dollars flow into social media, some Madison Avenue firms are seeking to grab a piece of the action. But it will be a tough fight as the space is overrun with companies seeking to own the segment, from start-ups to public-relations firms. “You can’t walk out your house without bumping into a social-media expert today, says Sean Corcoran, an analyst at Forrester Research. “The reality is the space is still very much a Wild West.”
strategicNovember 24, 2014
culturalNovember 24, 2014
creativeNovember 24, 2014
economicNovember 24, 2014
© 2014 Davis Brand Capital. All rights reserved.