Customers and employees are still underserved and underappreciated.
Some would say, in business, social media lost its way.
Others would argue social media failed to live up to the hype.
There are unfortunately still many examples of businesses not getting it, viewing or outsourcing it as a mere “marketing” function, and operating in siloes where social becomes anti-social by design.
Without purpose and collaboration, social will always be just another thing that businesses use to defer the inevitable…change.
Even though the “cool” kids moved on, there’s a real need for businesses to become social…to become human. Our work is just beginning. Perhaps observing the gap between the expertise we have and the insight we need to make a difference is where we need to begin.
strategicApril 1, 2015
culturalApril 1, 2015
creativeApril 1, 2015
economicApril 1, 2015
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