Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.

The Sharing Economy Needs to Start Sharing Its Data Too

Airbnb collects a ton of data about its users, and as I write in WIRED’s May cover story, the company can mine this data to boost trust in still more ways. As the sharing economy spreads across so many other markets — from car rides to house cleaning — other companies could benefit from this storehouse of data as well.

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